Girl Scouts Sierra Nevada
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2Table of Contents
Welcome to the Girl Scout Cookie Program®, the
largest girl-led entrepreneurial program in
the world.
4 Your Important Role
It’s been in place for more than
5 More Ways you can Help
100 years!
6 2017-2018 Cookie Program
7 Cookie Resources
That’s a remarkable history, and it points to a bright
8 5 Steps to Cookie Success
future for your Girl Scout—one you both can look
forward to. 9 Cookie Calendar
10 Council Promotions
Your Girl Scout will have the opportunity to take the 11 Girl Rewards
lead in running her own cookie business and 12 How Girls Sell Cookies
realizing her own dreams. She’ll gain skills and 14 Booth Selling Tips
confidence—and do all kinds of extraordinary 15 Safety Tips
things—and you’ll be able to support her every step 16 Impressing Like a Girl Scout
of the way. 17 Keeping Focused on What’s Important
Enjoy this year’s cookie season, and thank you for
encouraging your girl to join in the fun!
3Your Important Role
Girls succeed when families get involved.
You can support your girl by giving her
love, guidance and inspiration. There are
also some specific responsibilities you’ll
need to assume to ensure your girl
achieves her goals:
• Help your Girl Scout set goals and
coach her on how to sell.
• Make sure your Girl Scout does
not take orders prior to the sale
start date.
• Collect payment upon delivery,
not before. Be sure to turn over
all funds to the Troop Cookie
Volunteer.
• Remember that products cannot be
returned to the troop or council once
signed for.
• Accept financial responsibility for all
products and money received.
• The cookie program helps
Girl Scouts® learn honesty and
fairness. Please understand that
failure to account for money and
products received will be considered
misappropriation
of funds.
4More Ways You Can Help
A little guidance and encouragement can go a long way in making your girl’s
experience fun and rewarding:
• Review cookie selling materials together.
• Review the exciting rewards she can earn this cookie season and discuss what she
might want to learn. Help her set practical, measurable goals.
• Visit LittleBrownie.com together with your girl to help her learn all about the cookies,
watch inspiring videos and get selling tips from experienced Girl Scouts.
• Listen to her practice her sales pitch and help her improve it.
• Pretend to be a potential customer. Ask her questions and act out potential challenges.
• Listen to her describe what her group plans to do with the proceeds earned through
the sale.
• Be a role model for business ethics and safety rules.
• And always...make sure you’re both having fun!
52017-2018 Cookie Program
The Girl Scout Cookie Program®
helps your girl succeed today and
prepare for future success. With
every box she sells, she builds on 5
essential leadership skills she can
use for a lifetime:
1. Goal setting—as she sets cookie sale
goals and makes a plan to reach them.
2. Decision-making—as she decides how
her team will spend the cookie money.
3. Money management—as she makes a
budget, takes orders and handles
customers’ money.
4. People skills—as she learns to talk and
listen to all kinds of people while selling
cookies.
5. Business ethics—as she is honest and
responsible every step of the way.
The time, talents and support you give your
girl—and all Girl Scouts®—by participating in
the Girl Scout Cookie Program are extremely
valuable. Thank you for helping them learn,
grow and make a lasting impact on the world.
6Cookie Resources
Be sure to take advantage of the wealth of resources available online
to guide you through a fun and successful Girl Scout Cookie Program.
Council Website
www.gssn.org
Visit our site to find procedures, forms, manuals and other helpful information.
Little Brownie Bakers
www.LittleBrownie.com ¬ (The website of our official Girl Scout Cookie baker)
Find girl activities, marketing ideas, cookie facts, program resources and clip art to
help girls prepare for the cookie sale.
Little Brownie Bakers YouTube Channel
www.youtube.com/LittleBrownieBakers
Check out our library of inspiring videos featuring real girl stories and selling tips.
Activities and Inspiration for Girls
www.LittleBrownie.com
Visit our website for fun craft activities and booth ideas.
®
Digital Cookie
www.gssn.org/digitalcookie
Girl Scouts can set up their own personalized sales pages, take credit card
payments and ship cookies directly to their customers.
Cookie Club
www.cookieclub.littlebrownie.com
Girls set goals, email customers to place online orders and track progress.
Cookie Locator
www.CookieLocator.LittleBrownie.com
Help friends locate the closest cookie booth with this app.
Girl Scouts of the USA
www.GirlScoutCookies.org
Locate info on GS Cookie Program and national cookie badges and pins.
75 Steps to Cookie Success
1. Kick off cookie season
Help your girl get ready by checking out the
cookie materials together and exploring all the
resources at LittleBrownie.com. Is your girl new
to selling cookies? First-time sellers love Cookie
Rookie show on the website. Made especially for
young girls, this show teaches her cookie names,
how to ask customers to buy and more.
2. Set goals and track progress
When you help a girl set high goals for the cookie
season, you help her learn an important skill for
life. What reward would she like to earn. What
new skills would she like to learn? Help her set
practical and inspiring goals.
3. Have a family party
Hold a short family meeting so every family member understands what your girl is trying
to achieve. Go the extra fun mile by hosting a Cookie House Party and inviting family
members and relatives to learn why they should buy cookies by the case. Learn how to
get started at LittleBrownie.com.
4. Sell beyond family and friends
For a girl to reach a high goal, she will need to expand her circle of customers. Don’t
worry, customers are eagerly looking for their favorite Girl Scout Cookies.
5. Celebrate and share your girl’s success
When your Girl Scout reaches her goals, celebrate! Let her enjoy all that she has
accomplished, and remember that you are a big part of it, too.
One more step: At the end of the cookie season, many experienced Girl Scouts keep their
cookie order cards, so it’s easy to contact the same customers again next year!
8Cookie Calendar
Checklist of Important Dates
Activity Date
Reno/Sparks Cookie Kickoff January 6
Pre-order sales! (Initial order January 7-20
taking)
Initial order cookies available February 9
Cookie Booth Sales begin! February 23
Pre-order cookie money due
to the TPSC (Troop Product March 5
Sales Coordinator)
Cookie sale ends—last day for
March 18
cookie booths
Final deposits and product/money
March 21
problem reports due
9Council Promotions
Cookie Pro Contest
Join us in celebrating the cookie entrepreneur skills of Girl Scouts nationwide—unlock an
awesome, limited-edition Cookie Pro 2018 patch while earning a chance to be featured on a
Girl Scout Cookie package!
Who can participate in this contest? All registered Girl Scouts from participating councils
who are selling cookies during the 2017/2018 Cookie Season.
When can girls participate? January 2–April 30, 2018
How can girls participate? By submitting their personalized Cookie Pro Résumé along
with a photo. Her Cookie Pro résumé should include: A photo of herself, cookie badges and
skills she’s earned, memorable troop and customer experiences, what her troop has done or
plans to do with its cookie earnings, and her best-selling tips for crushing cookie sale goals!
Gift of Caring Program
GSSN participates in a virtual Gift of Caring (Cookie Share) Program, where each girl can
select how she wants her donated cookies to be handled. GSSN will give any donated cookies
from your troop to one of the nonprofit organizations listed below.
Blue Star Moms of Nevada NV Citizen Project
Children’s Cabinet of Nevada Reno/Sparks Gospel Mission
Food for Thought Salvation Army Food Bank
Food Bank of Northern Nevada Think Kindness
10Girl Rewards
Girls can earn a wide variety of rewards for
their achievements in the Girl Scout Cookie
Program®:
• Official Girl Scout badges.
• Symbols of accomplishment in the form of patches and
other reward items promoted on the order card.
• Cookie Dough to use toward annual membership dues,
council-sponsored activities, resident camp, GSUSA
Destinations and merchandise from the council store.
The Girl Scout Cookie Sale® Activity Pin
All girls who participate in the Girl Scout Cookie Program are
eligible to earn the annual Cookie Activity Pin, which
recognizes the “5 Skills” learned and practiced during the sale.
Girls can collect a different color of pin every year. Get details
at GirlScouts.org.
11How Girls Sell Cookies
Selling practices vary from council to
council. In our area, girls sell cookies
through these channels:
Order taking
Girls ask neighbors, friends and family members to
place orders for cookies. They write their orders on the
paper order card, which is turned in to the cookie
volunteer. The volunteer enters these orders in the
eBudde™ Cookie Management System. Payment is
collected when girls deliver cookies a few weeks later.
Booth sales/ direct sales
Troops buy cookies and resell them directly to
customers, often at booths in high-traffic areas such as
groceries, malls or sporting events. Booth sale times
and locations are organized by our council and troops
can only sell at approved locations.
®
Digital Cookie
Girls create customized websites and send emails to
people they know, asking them to buy cookies.
Customers place online orders and have the option for
the cookies to be shipped directly to their homes.
Orders appear automatically in eBudde. Find out more
at GirlScoutCookies.org.
TM
Cookie Club
In Cookie Club, girls email customers customizable
eCards asking for online orders. Customers place
orders online, and the orders are automatically
recorded in the girl’s Cookie Club account. It’s a
faster, easier way to reach high goals. Go to
cookieclub.littlebrownie.com.
12How Girls Sell Cookies
Share these top-selling tips
from real Girl Scouts®:
Door-to-door sales
Encourage girls to canvass their communities with
buddies and adult partners, leaving no doorbell unrung! Workplace sales
• Girls can take orders door-to-door at the beginning • Girls can contact business owners or managers to
of the cookie sale with their order cards. request permission to sell cookies at a workplace.
• Girls can sell door-to-door with cookies in hand. • Girls can either make a quick “sales pitch” at a
After cookies are delivered, load up a wagon with staff meeting or make sales calls around the office,
cookies, make signs, and you are ready for a depending on the wishes of the business.
neighborhood walkabout. • Once employee sales are completed, the business
may allow girls to leave an order card in a visible
Online sales spot. Leave a note from your team outlining their
Customers buy more cookies when girls sell online. With goals and plans for the cookie proceeds.
® (Remember not to list the girls’ last names or
Digital Cookie , girls can send cookie customers to their
phone numbers on the order card or note). An
website to order and pay for their cookies online. Girls in adult at work may oversee the card, but it is the
the Cookie Club™ can email customers customizable girl’s responsibility to fill all orders, write thank-you
eCards asking for online orders. Customers place orders notes and oversee delivery.
online, and the orders are automatically recorded in your • Girls should establish a date and time to pick up
girl’s Cookie Club account. It’s a faster, easier way to the order card and deliver the cookies.
reach high goals! Go to cookieclub.littlebrownie.com.
Booth sales help girls reach more
Social networking customers
Online social networking sites are a great place for teens Booth sales are a great way to increase your team’s
(13 and older with parental permission) to ask for cookie success. Remember, you must have the appropriate
orders. Be sure girls follow the GSUSA safety guidelines permission from authorities and your council before the
for online marketing. booth sale. Possible high-traffic locations include:
• Grocery stores
Telephone sales • Sporting events
®
It’s fast and easy to sell Girl Scout Cookies • Parks
by phone. • Banks
• Girls can review order cards from previous years • Malls
and contact these customers again. • Universities
• Once cookies have been delivered, girls may want to
call customers, thank them for their orders and ask if
they need additional cookies.
• Try a text-a-thon. Girls may want to text their friends
and family to let them know it’s cookie time and to
ask for orders.
13Booth Selling Tips
Offer a Gift of Caring option
During booth sales, ask customers to
donate cookies to a worthy program.
Promote the option with posters and a
special box (or wagon) for donated
cookies (or tally donated boxes on a
large chart).
Give away bite-sized samples
Let customers have a taste so they can try something
different—they may even find a new favorite. Keep the
variety’s nutrition label in full view in case a customer has
food sensitivities.
Share goals with customers
They love to hear how girls are making a difference, so
encourage girls to make posters, banners or t-shirts to get
the word out.
Make cookie bundles
Attach a ribbon and a handmade
card for maximum impact.
Give away recipes
Encourage customers to try something new by offering a
recipe card with every purchase of multiple boxes. Find
recipes at littlebrowniebakers.com/cookies/girl-scout-
cookie-recipes
14Safety Tips
Be sure girls understand and follow these safety rules:
1. Show you’re a Girl Scout – Wear a 7. Sell in the daytime – Sell only during daylight
Girl Scout membership pin, uniform, or hours, unless accompanied by an adult.
clothing (e.g., a Girl Scout T-Shirt) to clearly 8. Protect privacy – Never give your name, home
identify yourself as a Girl Scout. address or email address to customers. Protect
2. Use the Buddy System – Always use the buddy customer privacy by not sharing their information,
system. It’s not just safe, it’s fun. except as necessary for the product sale.
3. Be streetwise – Become familiar with the areas 9. Be safe on the road – Always follow safe
and neighborhoods where you will be selling Girl pedestrian practices, especially when crossing at
Scout products. Contact your local police intersections or walking along roadways. Be
department if you’re unsure about an area or aware of traffic when unloading product and
neighborhood. passengers from vehicles.
4. Partner with adults – If you are a Girl Scout 10. Be web wise – In order to participate in any
Daisy, Brownie or Junior, you must be online activities, you must have your
accompanied by an adult when taking orders or parent’s/guardian’s permission, and you must
selling/delivering product. If you are a read and agree to the GSUSA Internet Safety
Girl Scout Cadette, Senior or Ambassador, you Pledge before conducting any online activities.
must “buddy up” when selling door to door. Adults Additionally, in order to participate in Digital
®
must be present at all time during cookie booth Cookie , you must read and abide by the Girl
sales. Scout Digital Cookie Pledge, and
5. Plan ahead – Be prepared for emergencies, and parents/guardians must read and abide by the
always have a plan for safeguarding money. Digital Cookie Terms and Conditions for
Parents/Guardians.
6. Do not enter – Never enter the home or vehicle
of a person when you are selling or making 11. Be aware of the premises—Our council
deliveries. Avoid selling to people in vehicles guideline is that if a minor cannot enter a
(except at designated drive-thru cookie booths) or premises unaccompanied, she should not sell Girl
going into alleys. Scout Cookies in front of it. Parents/guardians
should make decisions for their girls based on the
community they live in and their family values.
15Impressing Like a Girl Scout
The Girl Scout Cookie Program® gets Girl Scouts, families and volunteers in
front of the public, where they can demonstrate the impeccable values and
behavior that make Girl Scouts stand out. So make sure to review and agree
to these guidelines for how girls and adults should present themselves while
selling cookies:
For girls:
On my honor, I will follow these rules while
participating in the Cookie Program.
I will show that I am a Girl Scout — Wear a Girl
Scout membership pin, uniform or Girl Scout clothing
(e.g., a Girl Scout T-Shirt) to clearly identify yourself
as a Girl Scout.
I will dress appropriately for the weather.
I will always smile and be polite.
I will stand quietly (unless I am speaking with
a customer).
I will tell customers about my goals.
I will stay out of the store’s walkway.
I will follow any rules the store requires.
I will always say, “Thank you!”
For parents and volunteers:
On my honor, I will follow these rules while
participating in the Cookie Program.
I will dress in a manner appropriate for a
Girl Scout function.
I will speak positive, encouraging words to girls.
I will stand quietly and let girls talk to the customers.
I will encourage girls to tell customers about
their goals.
I will help ensure the safety of the girls and
money collected.
I will follow any rules the store requires.
16 I will always say, “Thank you!”Keeping Focused on What’s Important
The Girl Scout Cookie Program® can keep you busy and it’s easy to lose sight of
what’s important. A great way to keep things focused and positive is to put
selling cookies in the context of something bigger and more important. The
Girl Scout Promise and Girl Scout Law remind girls—and you!—that selling
cookies lets them practice being fair, kind, helpful, respectful and wise. And it helps
them make the world a better place. That’s what it’s all about.
The Girl Scout Promise The Girl Scout Law
On my honor, I will try: I will do my best to be
To serve God and my country, honest and fair, friendly and helpful,
To help people at all times, considerate and caring,
And to live by the Girl Scout Law. courageous and strong, and
responsible for what I say and do, and to
respect myself and others,
respect authority,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout.
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