2018 FESTIVAL MEDIA KIT - 19 OCTOBER-4 NOVEMBER 2018 - Wexford Festival Opera
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19 OCTOBER–4 NOVEMBER 2018
2018 FESTIVAL
MEDIA KIT
67th 19 October –
Festival 4 November
2018
Wexfordopera.com
VOTED BEST OPERA FESTIVAL
IN THE WORLD 2017
South of Dublin, along the east coast, you’ll find Wexford – home of the National Opera House and the
internationally acclaimed Wexford Festival Opera - voted Best Opera Festival in the World in 2017 at
the International Opera Awards.
PHOTO © GER LAWLOR
The festival which has been running for 67 years was founded by an ambitious group of local
enthusiasts in 1951 and has since become one of the most renowned opera festivals in the world.
The 2018 Festival will run from 19 October to 4 November and will present 17 days of world-class music
and song with truly great International and Irish artists, operatic gems that are rarely staged anywhere,
an exclusive array of concerts, short-works and recitals around the majesty of the National Opera
House all in a warm, inviting town by the sea.
Since its birth, the festival has stood for a number of things: the highest quality productions, striking a
balance between tradition and innovation, as well as being a champion of often-overlooked operatic
gems. This trifecta has struck a chord worldwide.
Our international profile continued to sore in 2017 with a stellar artistic programme and the ‘Best Festival’
Award at the International Opera Awards. 58 journalists from 15 countries attended the Festival.
The Festival regularly appears in international and UK publications include Vanity Fair, The Sunday
Times, The Guardian, Opera News and more. The Wall Street Journal referred to us as ‘Ireland’s
Cultural Jewel’ and Frommer’s Guide listed us as one of the top three opera destinations in the world.
Due to our relationship with the European Broadcasting Union, our unique productions reach millions
of additional listeners in the US, Canada, Australia, as well as here in Europe. We have a history and
heritage to be proud of, and we are committed to maintaining the values that have underpinned our
success thus far.
ADVERTISING PLATFORMS
ADVERTISING PLATFORMS
SEASON BROCHURE SHORTWORKS PROGRAMME BOOK
Print Run 100,000 copies Print Run 5,000 copies
The Season Brochure has all the Festival The ShortWorks Operas are approximately an
programme details as well as a dedicated Great hour in length and take place across the 17 day
Places to Stay, Great Places to Eat, Great Places Festival in Clayton Whites Hotel. The ShortWorks
to Visit and Great Places to Shop section. The programme books are sold at Clayton Whites as
brochure is printed in bulk (100,000 copies) well as the National Opera House Box Office.
and distributed throughout Ireland with 80,000
brochures distributed through the Irish Times The ShortWorks programme is a good
Friday 21 September 2018 and 20,000 distributed channel for opera/arts organisations, as well
domestically and in Dublin. as restaurants, hotels, and health & beauty to
promote offers during the Festival period.
The season brochure is a great tool for
advertisers including hotels, B&Bs, restaurants,
cafes, tourist attractions and shops.
ONLINE
Wexfordopera.com (150,000 visitors in 2017).
MAIN STAGE PROGRAMME BOOK Online visibility can be offered as part of a
package or separately.
Print Run 2,500 copies
The Festival Programme Book is a high-quality
piece of print collateral developed for the
Festival audience, who look forward to reading it
cover to cover every year. The programme book
has all the event details of the Festival, cast and
creative team biographies as well as news and
stories. The programme book is one of the many
benefits of the Friends’ Membership.
The programme book is a great tool for
advertisers including opera/arts organisations,
hotels, restaurants, tourist attractions, retail and
high-end brands.
AUDIENCE PROFILE ABC1 50 years plus 60/40 female/male Ticket purchasers: 80% Domestic/ 20% overseas
WHAT OUR AUDIENCE THINKS
Wexford Festival Opera 2016:
Reasons for Satisfaction
Base: All attendees
Good quality
Nice to see new
works/plays
Great for the area
Great people/atmosphere
Well organised/ professional
Entertaining/Enjoyable
Great variety/programming Good music Lots to do & see
Great surroundings/venue Fringe events Lots of good acts/
entertainers/
Something for Different shows/performers
Excellent reputation everyone
Q. Why do you say that?
26
Confidential
MARKETING 2018
• TV advertising – RTE 1 & 2 – October • Outdoor – 48 sheets – Dublin South City
• Radio advertising – RTE radio 1 and Lyric FM – • International print advertising – BBC proms
February to October guide (full page/inside front cover, Opera,
Opera News, Glyndebourne, Garsington,
• National print advertising – Irish Times, The
Buxton – January to October/Excellent
Ticket, Irish Times Weekend Magazine, Irish
stand‑out and positions/Full Pages
Independent, Sunday Independent, Life
Magazine, Hotpress – February to October/ • Distribution – 100,000 - season brochure
Excellent stand-out and positions/Full Pages (80,000 Irish Times), 20,000 (Dublin/South-East)
MARKETING 2018
• Digital – Google Adwords, Facebook • Internationally 58 journalists/media
Advertising, YouTube Adwords, WFO 2018 representatives from 15 countries attended the
Video link – https://bit.ly/2JJXfPm – Currently Festival representing 55 media organisations
almost 17k views (40 international). Publications included The
Sunday Times, The Telegrpah, The Spectator,
• In 2017 national PR included TV (RTE ran
Sunday Express, Opera Wire, Opera Today,
a 6-1 TV news story on the opening day of
Bachtrack, BBC (BBC broadcast live from the
the Festival). National radio was very strong
National Opera House during the Festival) and
and included many of the top rating shows
many more. Press quotes included:
including Ray D’Arcy / Pat Kenny Show /
The Last Word as well as in-depth interviews “Conductor Francesco Cilluffo handles the
and features on arts programmes such as orchestral surges with aplomb.”
Inside Culture, Arena and Culturefiles. Print — Michael Dervan, Irish Times, October 2017
included significant editorial coverage such
“As always, the Festival Opera Chorus under
as The Irish Times, The Sunday Times, Sunday
Master Errol Girdlestone does sterling work, as
Independent, Sunday Business Post, Irish
do these singing minor roles.”
Examiner plus more. Locally, Southeast Radio
— Emer O’Kelly, Sunday Independent,
continues to be a great supporter of the
October 2017
Festival and its stories.
“The standing ovation was instantaneous.”
— Richard Bratby, The Spectator, October 2017
“The chorus of Wexford Festival Opera was
excellent, singing lustily at the start and then with
great terror in the final moments of the opera.”
— Andrew Larkin, Bachtrack, October 2017
DISCOVER A HIDDEN GEM
WEXFORD FESTIVAL OPERA
19 OCTOBER – 4 NOVEMBER
www.wexfordopera.com
EUROPEAN PREMIERE
DINNER AT EIGHT
WILLIAM BOLCOM (1938–)
20, 23, 26 OCTOBER / 1, 4 NOVEMBER
“David Agler, artistic director
of the Wexford Festival,
conducted the Bolcom score
with precision and clarity”
– Chicago Classical Review
Photography by Cory Weaver
STARRING CREATIVE TEAM
Mary Dunleavy, Stephen Powell, Gemma Summerfield, David Agler Conductor; Tomer Zvulun – Director;
Brenda Harris, Craig Irvin, Susannah Biller, Sharon Carty, Alexander Dodge – Set Designer; Victoria Tzykun – Costume
Brett Polegato Designer; Robert Wierzel – Lighting Designer
TICKETS ON SALE FROM €20 Online: Wexfordopera.com Phone: 1850 4 OPERA
EARLY BOOKING ADVISED!
WEXFORD FESTIVAL OPERA / 19 OCTOBER – 5 NOVEMBER 2017 / 66TH SEASON
ADVERTISING GUIDELINES
2017
FESTIVAL 2017
PROGRAMME SHORTWORKS
GREAT PLACES TO STAY GREAT PLACES TO VISIT
Ferrycarrig Hotel (Preferred Hotel) Kelly’s Resort Hotel Wells House & Gardens Hook Lighthouse Dunbrody Famine Ship
(053) 912 0999 (053) 913 2114 (053) 918 6737 (051) 397 055 Experience & Restaurant
ferrycarrighotel.ie kellys.ie wellshouse.ie facebook.com/HookLighthouse (051) 425 239
dunbrody.com
Talbot Suites Artramon House Monart Marlfield House Hotel
at Stonebridge (053) 915 9395 (053) 923 8999 (053) 942 1124 Irish National Heritage Park Wexford Lavender Farm Tintern Abbey JFK Memorial Park
(053) 912 2566 artramon-farm.com monart.ie marlfieldhouse.com (053) 912 0733 (087) 068 6774 (051) 562 650 & Arboretum
talbotsuites.ie inhp.com wexfordlavenderfarm.com (051) 388 171
GREAT PLACES TO SHOP
Newbay Country House Riverbank Hotel Maldron House Hotel Killiane Castle
(053) 914 6590 (053) 912 3611 (053) 917 2000 Country House & Farm
newbayhousehotel.com riverbankhousehotel.com maldronhotelwexford.com (053) 915 8885
killianecastle.com
Charles Pierce Menswear Westgate Design Corcorans Menswear
(053) 912 2792 (053) 912 3787 (053) 912 2687
charlespiercemenswear.com westgatedesign.ie corcoransmenswear.ie
Rathaspeck Manor Moyglare Whitford House Hotel Rosegarland Estate
(053) 914 1672 (053) 915 8618 (053) 914 3444 (087) 247 8317
rathaspeckmanor.ie moyglarelodge.com whitfordhotelwexford.ie rosegarlandestate.com
Shoestyle Murphy’s Jewellers Sherwood’s Pharmacy Greenacres Fine Food Store
(053) 912 4536 (053) 914 6077 (053) 912 2875 (053) 912 2975
shoestyleinternational.com mccabespharmacy.com greenacres.ie
16 | WEXFORD FESTIVAL OPERA 2016 BOOK ONLINE AT WEXFORDOPERA.COM | 17
ADVERTISING GUIDELINES
We want to help you market your brand as effectively as possible to our audiences, and so we have
put together some advertising guidelines to help you do this.
• Please ensure your advertising message is
tailored to our reader. Our readers are opera
lovers, culture vultures, international travellers,
predominantly Irish, but also from overseas
with high disposable income and a preference
for luxury brands. Many travel to Wexford
annually and have been doing so for years.
They like to stay in hotels while here and
enjoy the culinary delights on offer, as well as
anything else that makes their time here more
enjoyable and memorable.
• If you are a hotel or restaurant or spa please
include as much information as you can
about your offers i.e. Overnight B&B Rates,
Pre-Opera Dinner, Pampering Spa Deals
(all applicable during the Festival).
• If you are advertising for brand awareness,
please tailor your advertisement to include an
opera angle to appeal to our audiences. Good WOMENSWE AR 9 9 B R AT H G A R R OA D
MENSWEAR R AT H G A R
examples from previous advertisements are H O M E P RO D U C T DUBLIN 6
on this page.
+353 (0) I 492 7 I 43
dublin@margarethowell.co.uk
margarethowell.co.uk
AT THE NATIONAL OPERA HOUSE,
WE’RE HOME TO THE WORLD-FAMOUS
WEXFORD OPERA FESTIVAL
DATAPAC AMPLIFIES OUR SUCCESS
WITH STATE-OF-THE-ART
TECHNOLOGY SOLUTIONS.
Welcome to
BROWN THOMAS
the home of the world’s leading luxury brands...
Alaïa • Alexander McQueen • Bottega Veneta • Canali • Céline • Chloé
Christian Dior • Dolce & Gabbana • Ermenegildo Zegna • Givenchy • Gucci • Hermès
Louis Vuitton • Marc Jacobs • Saint Laurent Paris • Stella McCartney
Serving the ICT needs of successful organisations, Tom Ford • Valentino • Victoria Beckham
Datapac is proud to be Festival’s exclusive IT and
Communications Partner.
www.datapac.com
INDeX OF ADVeRtIseRs 3ADVERTISING GUIDELINES
TECHNICAL DETAILS FORMAT
Main Stage Programme Book Full colour throughout, 115 gsm paper.
Full Page trim 297 x 21 0mm (A4) Advertisements should be emailed to
(height x width) bleed 307 x 220 mm miles@wexfordopera.com. Please compress all
live area 277 x 190 mm files before uploading.
Half Page trim 133 x 190 mm We prefer press-ready PDF files (NO crop or
bleed marks please, all images saved as four
ShortWorks Programme Book
colour process – no rgb images – and at a
Full Page trim 240 x 170 mm minimum resolution of 300 ppi), but will also
(height x width) bleed 246 x 176 mm
live area 226 x 163 mm accept Adobe InDesign or Illustrator files with all
relevant support files and fonts included, or 300
Half Page trim 103 x 150 mm
ppi cmyk JPG, TIF or EPS files. Ads will not be
Season Brochure (Great Places) accepted in Microsoft Publisher, Microsoft Word
Lage image 86 x 36 mm or other format not listed here.
Regular image 36 x 42 mm Ads submitted for our website or digital screen
Provide business name, phone and URL display should be submitted in .jpg format and
rgb colour (72 ppi, sized in pixels as per technical
Websites (Great Places) details specification).
450 x 450 pixels We will charge an additional fee to correct
File to be provided in .jpg format (rgb) ads submitted which do you follow our
no larger than 400 kb specifications.
Provide business name, phone and URL If you would like your ad created for you, please
contact us for a quote. Please contact
miles@wexfordopera.com for clarification on any
ad preparation specifications.ADVERTISING PACKAGES
ADVERTISING PACKAGES
PLATINUM PACKAGE – €2,000 SILVER PACKAGE – €500
• Large image and listing in our Great Places • Regular image and Listing in our Great Places
section in our Season Brochure section in our Season Brochure
(print run: 100,000 copies, 80,000 of which (print run: 100,000 copies, 80,000 of which
will be distributed in the Irish Times will be distributed in the Irish Times
21 September 2018) 21 September 2018)
• Image and link in our great places section on • Image and link in our great places section on
Wexfordopera.com (150,000 visitors in 2017) Wexfordopera.com (150,000 visitors in 2017)
• Full page advertisement in our Main Stage • Half page advertisement in our Main Stage
Programme Book (print run: 2,500 copies) Programme Book (print run: 2,500 copies)
• Full page advertisement in our ShortWorks
programme (print run: 5,000 copies). BRONZE PACKAGE – €300
• Image and link in our great places section on
GOLD PACKAGE – €1,000 Wexfordopera.com (150,000 visitors in 2017)
• Regular image and Listing in our Great Places • Half page advertisement in our ShortWorks
section in our Season Brochure programme (print run: 5,000 copies)
(print run: 100,000 copies, 80,000 of which
will be distributed in the Irish Times
DEADLINE FOR RECEIPT OF COPY
21 September 2018)
• Image and link in our great places section on Season Brochure
Wexfordopera.com (150,000 visitors in 2017) Monday 23 July 2018
• Half page advertisement in our Main Stage Main Stage Programme Book
Programme Book (print run: 2,500 copies). ShortWorks Programme Book
• Half page advertisement in our ShortWorks Monday 20 August 2018
programme (print run: 5,000 copies)
BOOK AN ADVERTISEMENT
To reserve your advertising space contact
Tracy Ryan on 085-826 0759 or email
tracy@wexfordopera.com.
Payment will be required in advance.You can also read
