2018 FESTIVAL MEDIA KIT →
2018 FESTIVAL MEDIA KIT →
67th Festival 19 October – 4 November 2018 2018 FESTIVAL MEDIA KIT Wexfordopera.com 19 OCTOBER–4 NOVEMBER 2018
South of Dublin, along the east coast, you’ll find Wexford – home of the National Opera House and the internationally acclaimed Wexford Festival Opera - voted Best Opera Festival in the World in 2017 at the International Opera Awards. The festival which has been running for 67 years was founded by an ambitious group of local enthusiasts in 1951 and has since become one of the most renowned opera festivals in the world. The 2018 Festival will run from 19 October to 4 November and will present 17 days of world-class music and song with truly great International and Irish artists, operatic gems that are rarely staged anywhere, an exclusive array of concerts, short-works and recitals around the majesty of the National Opera House all in a warm, inviting town by the sea.
Since its birth, the festival has stood for a number of things: the highest quality productions, striking a balance between tradition and innovation, as well as being a champion of often-overlooked operatic gems. This trifecta has struck a chord worldwide. Our international profile continued to sore in 2017 with a stellar artistic programme and the ‘Best Festival’ Award at the International Opera Awards. 58 journalists from 15 countries attended the Festival. The Festival regularly appears in international and UK publications include Vanity Fair, The Sunday Times, The Guardian, Opera News and more. The Wall Street Journal referred to us as ‘Ireland’s Cultural Jewel’ and Frommer’s Guide listed us as one of the top three opera destinations in the world. Due to our relationship with the European Broadcasting Union, our unique productions reach millions of additional listeners in the US, Canada, Australia, as well as here in Europe. We have a history and heritage to be proud of, and we are committed to maintaining the values that have underpinned our success thus far.
PHOTO © GER LAWLOR VOTED BEST OPERA FESTIVAL IN THE WORLD 2017
ADVERTISING PLATFORMS SEASON BROCHURE Print Run 100,000 copies The Season Brochure has all the Festival programme details as well as a dedicated Great Places to Stay, Great Places to Eat, Great Places to Visit and Great Places to Shop section. The brochure is printed in bulk (100,000 copies) and distributed throughout Ireland with 80,000 brochures distributed through the Irish Times Friday 21 September 2018 and 20,000 distributed domestically and in Dublin. The season brochure is a great tool for advertisers including hotels, B&Bs, restaurants, cafes, tourist attractions and shops. MAIN STAGE PROGRAMME BOOK Print Run 2,500 copies The Festival Programme Book is a high-quality piece of print collateral developed for the Festival audience, who look forward to reading it cover to cover every year. The programme book has all the event details of the Festival, cast and creative team biographies as well as news and stories. The programme book is one of the many benefits of the Friends’ Membership. The programme book is a great tool for advertisers including opera/arts organisations, hotels, restaurants, tourist attractions, retail and high-end brands.
SHORTWORKS PROGRAMME BOOK Print Run 5,000 copies The ShortWorks Operas are approximately an hour in length and take place across the 17 day Festival in Clayton Whites Hotel. The ShortWorks programme books are sold at Clayton Whites as well as the National Opera House Box Office. The ShortWorks programme is a good channel for opera/arts organisations, as well as restaurants, hotels, and health & beauty to promote offers during the Festival period. ONLINE Wexfordopera.com (150,000 visitors in 2017). Online visibility can be offered as part of a package or separately.
26 Confidential Wexford Festival Opera 2016: Reasons for Satisfaction Base: All attendees Q. Why do you say that? Great for the area Great surroundings/venue Entertaining/Enjoyable Great people/atmosphere Great variety/programming Well organised/ professional Different Good quality Fringe events Good music Lots of good acts/ entertainers/ shows/performers Lots to do & see Nice to see new works/plays Excellent reputation Something for everyone WHAT OUR AUDIENCE THINKS
MARKETING 2018 • TV advertising – RTE 1 & 2 – October • Radio advertising – RTE radio 1 and Lyric FM – February to October • National print advertising – Irish Times, The Ticket, Irish Times Weekend Magazine, Irish Independent, Sunday Independent, Life Magazine, Hotpress – February to October/ Excellent stand-out and positions/Full Pages • Outdoor – 48 sheets – Dublin South City • International print advertising – BBC proms guide (full page/inside front cover, Opera, Opera News, Glyndebourne, Garsington, Buxton – January to October/Excellent stand‑out and positions/Full Pages • Distribution – 100,000 - season brochure (80,000 Irish Times), 20,000 (Dublin/South-East)
MARKETING 2018 • Digital – Google Adwords, Facebook Advertising, YouTube Adwords, WFO 2018 Video link – https://bit.ly/2JJXfPm – Currently almost 17k views • In 2017 national PR included TV (RTE ran a 6-1 TV news story on the opening day of the Festival ) . National radio was very strong and included many of the top rating shows including Ray D’Arcy / Pat Kenny Show / The Last Word as well as in-depth interviews and features on arts programmes such as Inside Culture, Arena and Culturefiles. Print included significant editorial coverage such as The Irish Times, The Sunday Times, Sunday Independent, Sunday Business Post, Irish Examiner plus more. Locally, Southeast Radio continues to be a great supporter of the Festival and its stories.
• Internationally 58 journalists/media representatives from 15 countries attended the Festival representing 55 media organisations (40 international ). Publications included The Sunday Times, The Telegrpah, The Spectator, Sunday Express, Opera Wire, Opera Today, Bachtrack, BBC (BBC broadcast live from the National Opera House during the Festival) and many more. Press quotes included: “Conductor Francesco Cilluffo handles the orchestral surges with aplomb.” — Michael Dervan, Irish Times, October 2017 “As always, the Festival Opera Chorus under Master Errol Girdlestone does sterling work, as do these singing minor roles.” — Emer O’Kelly, Sunday Independent, October 2017 “The standing ovation was instantaneous.” — Richard Bratby, The Spectator, October 2017 “The chorus of Wexford Festival Opera was excellent, singing lustily at the start and then with great terror in the final moments of the opera.” — Andrew Larkin, Bachtrack , October 2017 TICKETS ON SALE FROM €20 Online: Wexfordopera.com Phone: 1850 4 OPERA EARLY BOOKING ADVISED!
STARRING Mary Dunleavy, Stephen Powell, Gemma Summerfield, Brenda Harris, Craig Irvin, Susannah Biller, Sharon Carty, Brett Polegato CREATIVE TEAM David Agler Conductor; Tomer Zvulun – Director; Alexander Dodge – Set Designer; Victoria Tzykun – Costume Designer; Robert Wierzel – Lighting Designer DISCOVER A HIDDEN GEM 19 OCTOBER – 4 NOVEMBER WEXFORD FESTIVAL OPERA www.wexfordopera.com EUROPEAN PREMIERE DINNER AT EIGHT WILLIAM BOLCOM (1938–) 20, 23, 26 OCTOBER / 1, 4 NOVEMBER “David Agler, artistic director of the Wexford Festival, conducted the Bolcom score with precision and clarity” – Chicago Classical Review Photography by Cory Weaver
2017 FESTIVAL PROGRAMME WEXFORD FESTIVAL OPERA / 19 OCTOBER – 5 NOVEMBER 2017 / 66TH SEASON BOOK ONLINE AT WEXFORDOPERA.COM | 17 16 | WEXFORD FESTIVAL OPERA 2016 GREAT PLACES TO VISIT Wells House & Gardens (053) 918 6737 wellshouse.ie Hook Lighthouse (051) 397 055 facebook.com/HookLighthouse Dunbrody Famine Ship Experience & Restaurant (051) 425 239 dunbrody.com Irish National Heritage Park (053) 912 0733 inhp.com Wexford Lavender Farm (087) 068 6774 wexfordlavenderfarm.com Tintern Abbey (051) 562 650 JFK Memorial Park & Arboretum (051) 388 171 GREAT PLACES TO SHOP Charles Pierce Menswear (053) 912 2792 charlespiercemenswear.com Westgate Design (053) 912 3787 westgatedesign.ie Corcorans Menswear (053) 912 2687 corcoransmenswear.ie Shoestyle (053) 912 4536 shoestyleinternational.com Murphy’s Jewellers (053) 914 6077 Sherwood’s Pharmacy (053) 912 2875 mccabespharmacy.com Greenacres Fine Food Store (053) 912 2975 greenacres.ie GREAT PLACES TO STAY Ferrycarrig Hotel (Preferred Hotel) (053) 912 0999 ferrycarrighotel.ie Kelly’s Resort Hotel (053) 913 2114 kellys.ie Talbot Suites at Stonebridge (053) 912 2566 talbotsuites.ie Artramon House (053) 915 9395 artramon-farm.com Monart (053) 923 8999 monart.ie Marlfield House Hotel (053) 942 1124 marlfieldhouse.com Newbay Country House (053) 914 6590 newbayhousehotel.com Riverbank Hotel (053) 912 3611 riverbankhousehotel.com Maldron House Hotel (053) 917 2000 maldronhotelwexford.com Killiane Castle Country House & Farm (053) 915 8885 killianecastle.com Rathaspeck Manor (053) 914 1672 rathaspeckmanor.ie Moyglare (053) 915 8618 moyglarelodge.com Whitford House Hotel (053) 914 3444 whitfordhotelwexford.ie Rosegarland Estate (087) 247 8317 rosegarlandestate.com ADVERTISING GUIDELINES 2017 SHORTWORKS
ADVERTISING GUIDELINES We want to help you market your brand as effectively as possible to our audiences, and so we have put together some advertising guidelines to help you do this. • Please ensure your advertising message is tailored to our reader. Our readers are opera lovers, culture vultures, international travellers, predominantly Irish, but also from overseas with high disposable income and a preference for luxury brands. Many travel to Wexford annually and have been doing so for years. They like to stay in hotels while here and enjoy the culinary delights on offer, as well as anything else that makes their time here more enjoyable and memorable.
• If you are a hotel or restaurant or spa please include as much information as you can about your offers i.e. Overnight B&B Rates, Pre-Opera Dinner, Pampering Spa Deals (all applicable during the Festival). • If you are advertising for brand awareness, please tailor your advertisement to include an opera angle to appeal to our audiences. Good examples from previous advertisements are on this page. 3 INDeX OF ADVeRtIseRs Welcome to BROWN THOMAS Alaïa • Alexander McQueen • Bottega Veneta • Canali • Céline • Chloé Christian Dior • Dolce & Gabbana • Ermenegildo Zegna • Givenchy • Gucci • Hermès Louis Vuitton • Marc Jacobs • Saint Laurent Paris • Stella McCartney Tom Ford • Valentino • Victoria Beckham the home of the world’s leading luxury brands... 99B RATHGAR ROAD RATHGAR DUBLIN 6 +353 (0) I 492 7 I 43 firstname.lastname@example.org margarethowell.co.uk WOMENSWE AR MENSWE AR HOME PRODUCT AT THE NATIONAL OPERA HOUSE, WE’RE HOME TO THE WORLD-FAMOUS WEXFORD OPERA FESTIVAL DATAPAC AMPLIFIES OUR SUCCESS WITH STATE-OF-THE-ART TECHNOLOGY SOLUTIONS. Serving the ICT needs of successful organisations, Datapac is proud to be Festival’s exclusive IT and Communications Partner.
ADVERTISING GUIDELINES TECHNICAL DETAILS Main Stage Programme Book Full Page trim 297 x 21 0mm (A4) (height x width) bleed 307 x 220 mm live area 277 x 190 mm Half Page trim 133 x 190 mm ShortWorks Programme Book Full Page trim 240 x 170 mm (height x width) bleed 246 x 176 mm live area 226 x 163 mm Half Page trim 103 x 150 mm Season Brochure (Great Places) Lage image 86 x 36 mm Regular image 36 x 42 mm Provide business name, phone and URL Websites (Great Places) 450 x 450 pixels File to be provided in .jpg format (rgb) no larger than 400 kb Provide business name, phone and URL FORMAT Full colour throughout, 115 gsm paper. Advertisements should be emailed to email@example.com. Please compress all files before uploading.
We prefer press-ready PDF files (NO crop or bleed marks please, all images saved as four colour process – no rgb images – and at a minimum resolution of 300 ppi), but will also accept Adobe InDesign or Illustrator files with all relevant support files and fonts included, or 300 ppi cmyk JPG, TIF or EPS files. Ads will not be accepted in Microsoft Publisher, Microsoft Word or other format not listed here. Ads submitted for our website or digital screen display should be submitted in .jpg format and rgb colour (72 ppi, sized in pixels as per technical details specification).
We will charge an additional fee to correct ads submitted which do you follow our specifications. If you would like your ad created for you, please contact us for a quote. Please contact firstname.lastname@example.org for clarification on any ad preparation specifications.
ADVERTISING PACKAGES PLATINUM PACKAGE – €2,000 • Large image and listing in our Great Places section in our Season Brochure (print run: 100,000 copies, 80,000 of which will be distributed in the Irish Times 21 September 2018) • Image and link in our great places section on Wexfordopera.com (150,000 visitors in 2017) • Full page advertisement in our Main Stage Programme Book (print run: 2,500 copies) • Full page advertisement in our ShortWorks programme (print run: 5,000 copies). GOLD PACKAGE – €1,000 • Regular image and Listing in our Great Places section in our Season Brochure (print run: 100,000 copies, 80,000 of which will be distributed in the Irish Times 21 September 2018) • Image and link in our great places section on Wexfordopera.com (150,000 visitors in 2017) • Half page advertisement in our Main Stage Programme Book (print run: 2,500 copies). • Half page advertisement in our ShortWorks programme (print run: 5,000 copies) SILVER PACKAGE – €500 • Regular image and Listing in our Great Places section in our Season Brochure (print run: 100,000 copies, 80,000 of which will be distributed in the Irish Times 21 September 2018) • Image and link in our great places section on Wexfordopera.com (150,000 visitors in 2017) • Half page advertisement in our Main Stage Programme Book (print run: 2,500 copies) BRONZE PACKAGE – €300 • Image and link in our great places section on Wexfordopera.com (150,000 visitors in 2017) • Half page advertisement in our ShortWorks programme (print run: 5,000 copies) DEADLINE FOR RECEIPT OF COPY Season Brochure Monday 23 July 2018 Main Stage Programme Book ShortWorks Programme Book Monday 20 August 2018 BOOK AN ADVERTISEMENT To reserve your advertising space contact Tracy Ryan on 085-826 0759 or email email@example.com.
Payment will be required in advance.