2018 Media Kit - Vetstreet
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2018 Media Kit
Spring 2018
$3.95
Fitness Fun
Ideas to Help Keep
Your Pet in Shape
Your Pet’s Health
Why Wellness Exam
s and
Preventive Care Mat
ter
Mistakes Ha ppen
What to Do If You
’ve Made an
Error With Your Pet’
s Healthcare
Plus: Take Our Flea
How much do you & Tick Quiz
know about these para
sites?
Cover_Spring18_vFIN
AL2.indd 1
1/20/18 6:40 PM
About Us
We Reach Nearly 1 Million
Pet Households (per issue)
HealthyPet is an educational and fun magazine
provided to pet owners by their veterinarians.
Our mission is to promote responsible pet ownership by reinforcing the
veterinarian’s position as the primary source of pet healthcare and information.
We achieve this mission in two ways:
•H
ealthyPet offers timely and
informative articles about all aspects
of pet healthcare, from lifestyle and
behavior to safety and medical care.
• An innovative cover wrap provides
readers with essential reminders about
appointments and services that help
maintain their pets’ health.
For more information, please contact media@vetstreet.com. 2
About Us
Trustworthy Content
HealthyPet articles are written by top industry experts, and all content
is reviewed by trusted veterinarians. Readers can be sure that they are
receiving top-notch, accurate, and up-to-date information.
Each HealthyPet issue includes:
Seasonal issues
Autumn Dangers
Steering Clear of
autumn
reach. Acetaminophen can be extremely Many pet parents are aware that choco- Door Dashing Dangers
toxic to cats, and decongestants can cause late can be toxic to pets, but bones, raw
elevated blood pressure and increased bread dough, and a number of fruits and
•S
easonal topics (preventive care,
heart rate, possibly leading to seizures, vegetables (such as grapes, raisins, and
dangers
in both dogs and cats. onions) can also present health risks.
Likewise, hard candies, candy wrappers,
The APCC also gets a lot of calls about lollipop sticks, and other items can pose
attention deficit hyperactivity disorder a choking or intestinal blockage threat.
summer safety & parasite prevention,
(ADHD) medications, Dr. Wismer
Consumption of too many fatty foods notes. “Things can be hectic when
can lead not only to an upset stomach kids are getting ready for school in Some dogs and cats see an open door
Vigilance Is Key to Keeping but also to a condition called pancreatitis
(inflammation of the pancreas), which
the morning,” she says, “and many
pets will happily lap up dropped pills.”
as an escape to frolicking and freedom,
and they’ll dash at every chance they
Your Pet Safe Safety
can be quite dangerous. “Pancreatitis Signs of toxicity include increased heart get. During Halloween and other
senior wellness, dental health)
holidays, the danger can increase
Train Your Dog to Perform
can cause severeLifesaving Commands
pain, lethargy, and rate, agitation, hyperactivity, tremors,
exponentially, especially if you tend
By Maureen McKinney vomiting, and in some cases can be and seizures.
to have guests in your home or visit
life-threatening,” notes Dr. Wismer.
These Critical Commands:
with friends and family. Even pets
1. Down Stay Several factors need
dog being able to perform the behavior to be considered 3. Come “If your animal is vomiting and doesn’t who don’t typically run for the door
In the face of the unexpected, we may when she’swhenfara pet
away, haswith
eaten medication meant
distractions, want
Instilling to eat,recall
a reliable you need to call your every time it opens may try to escape
not always be able to physically remove and when for both
humans, including
pet and parentwhatare and howprovidesveterinarian right away.” during these times. So how can you
It Just Might Save Her Life! our dog immediately away from a stationarymuch or the pet has ingested, the size added
in motion. help keep your pet more secure?
• In-depth articles on diet & nutrition,
dangerous situation. In such cases, and species of the pet, and any otherprotection Also potentially dangerous are fall
having our dog remain stationary until 2. Drop health
It conditions the pet may have. If byagivingdecorations,
you from corncobs that can “The simplest thing to do with
ah, fall.
By Mikkel Becker, CBCC-KA, KPA InCTP,
manyCDBC,
areas ofCPDT-KA,
the IfCTC
you do use rodenticides, be sure to we canmuShroomS and properly is
address the situation suspected
Dogs largely exploreingestion occurs, Dr.
and experience theWismer
the powercause intestinal blockage if swallowed to doggie dashers is to block the pet’s
country, the air is cooling down, the retain the packaging. That way, if your other PlantS recommends that pet access to the front door with a baby
essential. world with their mouths, andparents
many are call their the risk
to pull your dogfor burns
away from from jack-o’-lanterns
potential
kids are going back to school … and Mushrooms bloom best in gate or X-pen, confine her to a crate,
pet does manage to get hold of the known veterinarian.
for having an undiscriminating threats with
and backlit candles
to safetyinside. Your
at your decorations
side. or even leash her before opening the
veterinarians are starting to get more poison despite your best preventive spring
Many and fall when
working theinclud-
dogs, appetite. Such insatiable curiosity and may
A reliable look like
“come” whentoys to your
called canpets,
help so be
fitness, and specific diseases/conditions
door,” says Dr. Jeannine Berger, a
calls about pets who may have gotten efforts, you’ll be able to tell your veteri- weather is typically wetter.who
ing those Thework
problem with the keen appetitiveSchool interest often itemS get dogs cautious withsituation,
avert a problematic the typessuch of decorations
as board-certified veterinary behaviorist
themselves into some toxic trouble. narian exactly what your pet consumed. is that many mushroom National species—both
Disaster Search Dog into troublesome Petdilemmas
dangers lurkwhere in school redirecting you ause, make
dog’s keensure there away
interest are no strings and welfare specialist who is vice
If you think your dog or cat has eaten poisonous and nonpoisonous—look
Foundation, are trained to they’re at risk for backpacks
ingestingasoff-limits, dangling enticingly
well. Items suchfrom a discarded chicken bone from the
decorations,
dog and president of rescue and welfare at
Hazards abound at this time of year, rat poison, Dr. Wismer advises contacting very much alike and immediately
often grow together.
drop into a dangerous items. as To
gluehelp
sticks, crayons,
combat and sniffs out
poten- keep a close
during eye on your
an off-leash furry friends.
outing the San Francisco SPCA.
and it’s important to be aware of them, your veterinarian immediately. If you think your pet hasdown eatenposition
a and stay tial ingestion ofmarkerschokingare andnot especially toxic
intestinal to gaining the dog’s safe return if
says Dr. Tina Wismer, a board-certified mushroom, contact your veterinarian in place to pets,asbut
tract hazards, wellthey
as toxic cause stomach she slipsIfout
can substances your thepet has door
front consumed when something More ambitious pet parents might
veterinary toxicologist and medical antifreeze right away. until they’re pain andfoods,
and poisonous pose a“drop
choking
it” ishazard.
a “Lunch
company potentially
arrives. dangerous, don’t spend time want to ask their veterinarian about
• Pet behavior advice from experts
director of the ASPCA Animal Poison Antifreeze typically contains released. must-teachleftovers,
behaviormedications,
that offersand sugar-free
a way trying to figure out if you should be using positive reinforcement training
Control Center (APCC). Although both ethylene glycol, an odorless Other common fall plants that canDoing be so gum to [which maydogscontain the sweetener to teach the pet to go to a mat when
for parents get their to release When itconcerned. Call your
comes to teaching theveterinarian
behavior, right
dogs and cats are at risk for toxic expo- the door opens. Dr. Berger suggests
but sweet-tasting chemical poisonous forkeep
helps pets theinclude
dog clematis
safe as she navigates xylitol]items
questionable are alsofrom potentially
their mouths dangerous keep in away.
mind Of thatcourse,
many dogsthe best medicine
don’t
yukitama/Shutterstock, Javier Brosch/Shutterstock, DragonStyle/Shutterstock
placing cats in a separate room or crate
sures, “dogs tend to explore the world that is especially toxic to pets. Cleaning and mums.risky“Compost
situationspiles
and can be
hazardous terrain. items Teaching
when asked. that pets amay dogfind in an open reliablyiscome
to willingly prevention,
becauseso as you
doing so prepare
often for before opening the door.
with their mouths, while cats tend to up spills immediately is essential because dangerous as well,”
“Down stay”Dr. Wismer
training warns,
is also important backpack,”let
and immediately says
go Dr.
of anWismer.
item held So be results in back-to-school, decorating, winterizing,
unfavorable consequences
be more finicky with what they eat,” ingesting just a little ethylene glycol “becauseforthey
petcan
dogs, grow moldssome
because that questionable in her mouth sure toiskeep all school
especially items inasclosed
important, from theand entertaining
dog’s perspective, thisincluding
fall, make sure that If your pet does escape, your best
she notes, “so many of these problems can potentially lead to kidney failure, producesituations
compounds arethat
made may cause
safer if our dog forciblybackpacks
taking an or itemdesk
fromdrawers
a dog can where petsthe endyour pet is protected.
of playtime or off-leash Check
free-with your bet for being reunited is a microchip.
• Tips to help keep pets safer and happier
occur more commonly in dogs.” seizures, and even death in dogs and cats. tremorscan andtemporarily
seizures.” Fruitsremain andinnuts
place until increasedon’t have access.
the dog’s urgency to swallow veterinarian
dom. Improve about
the recall bywhich
keeping dangers
it may “A microchip is critical for any animal
that havethe
fallen from is
situation trees can also
resolved growhelp
or until the item before it’s taken—and can be excitingbe andmost
fullprominent
of favorableinoutcomes,
your area, and ask to find her way back home when lost,”
rodenticideS Antifreeze products made with propylene mold, and fruit pits, nuts, and acorns
arrives. cause for confrontation holiday hazardS
and a potential includingforapointers
jackpot of about pet-proofing
fabulous treat your says Dr. Berger, noting that dogs and
The use of mouse and rat glycol are much less toxic than ethylene may pose a choking hazard or cause bite if the dog resource-guards Labor Day, the while rewardshome
item.techni- and the so you can enjoy
frequent the fall season
opportunity cats are around 2.5 and 20 times more
poisons increases in the fall, so glycol–based coolants. Although pro- gastrointestinal obstruction.
Such situations include a hazard that’s cally a summer holiday, with your
for immediate pet. and permission
release likely, respectively, to get home if they
have a microchip.* She also recom-
pet parents need to ensure that pylene glycol can still be hazardous if between us and our dog, such as being “Dropisit” often considered theto go play again after your pup receives
mends that all pets wear a collar with
any rodenticides remain far out of reach ingested, according to Dr. Wismer, it takes houSehold
separated on themedicationS
other side of the street provides a safeguard kickoffforto fall.
your “Barbecues Maureen McKinney, a writer and editor,
her reward.
their name and owner’s phone number.
•Q
uestions/suggestions for readers to
of their pets. Many common products, about 3 times the amount of propylene As theour
from weather cools
dog with anand people car
oncoming dogcan in bethea dangerous
event thatplace efforts for pets,” has written for Vetstreet.com and Animal
such as wax blocks or grain-based pellets, glycol products to be a problem. “By sheer begin spendingas
approaching, more
couldtime inside,with a
happen toDr. Wismer says.
dog-proof your“They may ingest
canine’s Tales. She lives outside Philadelphia with
*Lord LK, Ingwersen W, Gray JL, Wintz DJ. Charac-
are highly toxic to pets and could be fatal if volume,” she says, “most animals won’t germs candogspread
who slipseasily.
outBeofsure
her to
collar and is skewers, or theyfall
surroundings mayshort.
get into potentially Teaching heryour
family,dogincluding their twoand
to consistently pups, terization of animals with microchips entering animal
even a small amount is ingested. ingest enough to cause an issue.” keep cold medications
running out of your
loose. Keeping ourpet’s
dog in a toxic foods or alcohol.” speedilyMaggie
respond andtoSammy.
these critical com- shelters. J Am Vet Med Assoc. 2009;235(2):160-167.
settled “down” can also help us to better You’ll ideally want to practice “drop it” mands is imperative and well worth the
navigate potentially tense interactions, with a variety of items, including release training investment. Once Behavioryou and your
10 11
follow up with their veterinarians
Vetstreet.com HealthyPet — Fall 2017 Vetstreet.com HealthyPet — Fall 2017
such as encountering an overly exuber- of toys, food, and household objects dog master these, you’ll have 3 solid
ant neighborhood child during a walk. that are safe for your dog to practice behaviors to call on inLitterboxan emergency Issues
to
with. Pair the release of items with better keep your dog safe.
Ideally, teach the dog to respond to this
behavior on both a visual and audible
ample, high-value rewards that are greater
in value (to your dog) than Outside the BOx:
10 Ideas to Help
Training our dogs is about more than teaching fun tricks or fine-tuning
encierro/Shutterstock, Macrovector/Shutterstock
A Behaviorist Discusses Your
cue, such as a large, obvious hand signal the item the dog had to Mikkel Becker is a certified trainer
polite manners. It’s also about implementing behaviors that protect and and a specific word cue or whistle. This begin with. And, when safe and certified behavior consultant who
safeguard our dogs in their day-to-day lives. In particular, 3 lifesaving can help increase your dog’s under- to do so during practice specializes in training dogs and cats.
Keep Your Dog in Shape Cat’s Litterbox Problems
commands are critical for every dog to understand and reliably respond to: standing and ability to react to your runs, return the item She is the coauthor of 6 books and the
cues if either her sight or hearing is the dog originally lead animal trainer for FearFreePets.
down stay, drop it, and come. compromised in the moment, as may had; doing so can com. Mikkel is committed to helping pets
occur for a dog at a distance or if turned By Wailani Sung,
decrease the MS,
dog’sPhD, DVM, DACVB and their people live better lives together
Byon
In the guide Kathleen
the nextM. Reilly
page, learn more about the and looking away from the parent. It’s potential reluc- through kind training and bond-building
importance of each of these commands, as well as training tips also imperative that the behavior is prac- tance to let go of methods that partner closely with the pet’s
for improving your dog’s speedy response. ticed with many variables, including the a desired item. veterinary team.
After a long winter indoors, we’re all Get her cleared for activity with a visit behind, breathing heavily, or otherwise
ready20for spring so we can get out and to the vet. While you’re there,
HealthyPet ask2018
— Spring your struggling to keep going, it’s time to HealthyPet — Spring 2018 21
start moving. If we’re being honest, veterinarian for suggestions too—he head home and decrease the duration
most of our scales may be showing an or she will most likely have some great and intensity of the next outing.
extra pound or two we probably want ideas based on your dog’s individual Similarly, if your pup seems sore or
to lose. And our canine companions fitness level, overall health, and age. stiff the next day, it’s best to cut back.
are no different—several months of Give your vet a call if you have any
inactivity may have made her lose her To help ensure your pup’s fitness concerns at all.
peak fitness level too. It’s just as important program is safe:
for dogs to maintain an ideal weight and • Set a specific amount of time Your vet can help guide you by
avoid obesity as it is for us (turn to the when you start a new activity. giving you weekly fitness goals
article on page 22 to learn more about You may be in better shape than your for your dog to meet.
why this matters). dog; just because you can easily make
that 3-mile hike doesn’t mean your get the fun Started!
But here’s the good news: There’s prob- dog can start out with that distance. Once your dog has your vet’s approval,
ably no fitness companion more eager So, keep your first outings short. You it’s time to get out and start moving!
than your dog, so head outdoors and can gradually increase duration over Here’s a list of ideas to get started:
help her get in shape! time, depending on how your dog is
Before You Begin
If you’ve ever started a fitness routine,
handling the activity.
• Keep the pace down. Although
1 Play dates. Dog parks are fun,
but they may be too rowdy and
overwhelming to some pups. Arrange
you know it often begins with eagerly your pup may be excited about a new a play date with a friend whose dog is
gearing up and jumping in with gusto activity or setting, don’t let her natural about the same size and energy level as
—and ends with every muscle in your exuberance get out of hand. She yours. If one of you has a fenced yard,
Inspiring/Shutterstock, ekler/Shutterstock
body aching, or worse, with you injured. could get injured by pushing herself meet there and let the pups run and
Your dog is no different. She’s going to too hard and not even realize it. Play tumble under your watchful supervision.
need to ease into a higher level of activ- referee, and keep things fairly calm at Be sure both pets are up-to-date on
ity—especially if she’s spent the winter first until you’re positive she’s able to vaccines before you set up your date.
as a warm couch potato buddy. Even handle a higher level of exertion.
2
H
dogs who have continued to be physically Backyard agility. You don’t need
active need to be gradually introduced • Keep an eye on your dog to make fancy equipment to do dog agility as your cat consistently used constipation, crystals in the urine, dia- Cats are one of the few species that
to a new activity or intensity level. sure she’s oK. If your dog is lagging (although you can certainly purchase her litterbox but has suddenly betes, diarrhea, and inflammatory bowel prefer a particular location for elimina-
started eliminating in other disease, can cause your cat to stop using tion. Whether you have a fastidious cat
areas of the house? Multiple factors may the litterbox. who always uses her litterbox or a cat
contribute to why your feline friend who occasionally leaves you offerings
might be exhibiting this behavior. Your veterinarian can perform the neces- in unexpected places, a few items are
sary diagnostic tests and provide appro- crucial to your cat’s continued use of
Nalaphotos/Shutterstock
First and foremost, when your cat elimi- priate treatments to resolve most medical the litterbox: fine granular litter, a large
nates outside the litterbox, she needs to problems. Once your vet has determined litterbox, appropriate placement of the
be examined by her veterinarian. Several that your cat is physically healthy, the next litterbox, and a clean litterbox. Read on
underlying medical problems, such as an step is to make sure you’re addressing to find out why these items may make a big
anal gland infection, a bladder infection, your cat’s litterbox needs. difference to your cat.
Vetstreet.com HealthyPet — Winter 2017 21
6 HealthyPet — Spring 2018
CanineFitness_vFINAL-spread2.indd 1 1/21/18 9:40 PM
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About Us
What Makes HealthyPet Unique?
No other pet-centric consumer magazine offers
the endorsement of the pet lover’s own veterinarian.
Spring 2018
$3.95
•V
eterinarians pay $1.10
per issue
•M
ore than 1,200 practices
subscribe to HealthyPet
•C
over wrap with personal
message
Fitness Fun
Ideas to Help Keep
• Launched in 1999
Your Pet in Shape
Your Pet’s Health •G
uaranteed circulation of
Why Wellness Exams and
Preventive Care Matter
650,000
Mistakes Happen
What to Do If You’ve Made an
Error With Your Pet’s Healthcare
• Published 4 times a year
Plus: Take Our Flea & Tick Quiz
How much do you know about these parasites?
Cover_Spring18_vFINAL2.indd 1 1/20/18 6:40 PM
An
AB C
imal Clinic
PRESORTED
STANDARD
Spring 2018,
Coverwrap
U.S. POSTAGE
PAID
AB C FirstName & PetName, ReCeiVe
VETSTREET (T)
im al Clin enjoy this free issue of
VetClinicName An ic 10% off
HealthyPet magazine from your
123 Main Street
AnyTown, PA 12345-6789 friends at VetClinicName. youR Next
www.vetclinicwebsite.com wellNess Visit!
FirstName LastName
321 Street Lane
exp. 06/30/17
(Magenta type is
Make preventive care a
priority. ask us what we
AnyTown, PA 12345-6789
personalized variable
Wellness exams and RefeR a fRieNd
recommend for your pet. preventive care are
important for
aNd get data for the vet and pet
20% off
Is YourPet Protected Against Parasites?
yourPet.
aNy seRViCe owner.)
Although fleas, ticks, heartworms, and other parasites are active year-round We recommend regular exams to exp. 10/30/17
in some areas, spring often signals a resurgence in some of these species. help keep your pet as healthy and
You can help protect YourPet by following these steps: happy as possible. Signs of illness
can be subtle, and some pets are
1 3
Learn about the parasite risk in Keep your pet on safe, effective really good at hiding pain and
other indicators of disease. IN THIS ISSUE
dr. Vet’s
our area (talk to us about which parasite preventives, following our
parasites are the biggest threats). recommendations. obesity affects at
Not only are wellness exams
least 1 in 3 dogs
aBC
essential for helping us catch and
2 4
and cats in the
Know the signs of heartworm ask us how to help keep your begin treating diseases early, but
they also give us the chance to United States.*
infection, tick-borne diseases, and pet protected at home, in your
Veterinary answer questions you might have Not only is preventing
flea infestation to watch for in your pet. neighborhood, and when traveling. and to alleviate or address any unwanted weight
concerns. We’re always happy to gain good for your
Clinic talk with you about your pet’s:
• Behavior
pet’s health, but it’s
much easier to
keep weight off
nothing matters more to us than • Diet
• Enrichment your pet than it is to help your pet
yourPet’s health. • Exercise lose weight. Inside, you’ll learn:
• Socialization • Factors that place pets at risk
our staff is prepared, knowledgeable, and of obesity
ready to serve you and yourPet. Vaccines and parasite preventives • Strategies to avoid overfeeding
also play a crucial role in helping and manage your pet’s hunger
ANURAK PONGPATIMET/Shutterstock, Albina Glisic/Shutterstock,
We are devoted to providing exceptional to keep your pet healthier and
• Methods for calculating your
care to our patients. If anything worries protect your pet against certain
INSIDE THIS EDITIoN... pet’s calorie requirements
Javier Brosch/Shutterstock, Macrovector/Shutterstock
Stay ConneCted diseases. We’ll work with you to
you at all, just give us a call!
make sure your pet receives
Get up-to-date notices and Your Pet’s Health: Why Wellness Exams personalized preventive care You’ll also find advice
important pet health and Preventive Care Matter based on age, breed, lifestyle, on giving your pet liquid
information by following and other factors. medications, involving
Fitness Fun: Ideas to Help Keep children in your pet’s care, and
our social pages! VetClinicName Your Pet in Shape We’re here to help! training your dog to perform
555-555-5555 Mistakes Happen: What to Do If You Make 3 critical commands.
www.vetclinicwebsite.com an Error With Your Pet’s Healthcare *According to estimates from several studies.
For more information, please contact media@vetstreet.com. 4
About Us
Editorial Features
Focus on Health Training & Behavior
An inside look at how veterinarians Tips to help prevent or manage difficult
help manage diseases and conditions pet problems and help owners teach pets
and why preventive care is essential. confidence and commands.
Diet & Nutrition Safety First!
Information on specific dietary concerns, Expert guides to help protect pets from
as well as advice on feeding pets and poisons and seasonal dangers—and how to
managing certain conditions nutritionally. handle unexpected emergencies.
Wellness Care Vet Spotlight
How routine wellness exams can help Heartwarming stories from readers about
prevent diseases or catch them earlier and how their veterinarians helped their pets
keep pets healthier during all life stages. and why they're forever grateful.
For more information, please contact media@vetstreet.com. 5
About Our Readers
100% 99%
of households own pets took their pets to the vet in the past year —
+ spent nearly $1,000 on common pet products
87% 87%
are women, averaging 45 years old attended college;
46% obtained a bachelor’s degree or higher
86% 82% 43%
of readers take action after reading own dogs own cats
HealthyPet magazine
Source: GFK MRI Study 2014
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Issues and Closing Dates
Issue Feature Topic Ad Close Mats Close In Homes
Spring 2018 PREVENTIVE CARE January 2 January 12 Mar 1 - May 31
Summer 2018 Summer Safety April 3 April 13 Jun 1 - Aug 31
Fall 2018 Senior Wellness July 6 July 13 Sep 1 - Nov 30
Winter 2018 Dental Care October 2 October 12 Dec 1 - Feb 28
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