2019 Featured Speakers - Design Influencers Conference
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PROGRAM GUIDE
SPONSORED BY:
February 24-26, 2019 | Atlanta, GA
PRESENTED BY:
2019 Featured Speakers
Jeff Andrews Barry Dixon Sophie Donelson Suzanne Kasler Carson Kressley
@DesignInfluencersConference @DesignInfluencersConference #DesignInfluencersCon
D E S I G N E R : K E L LY W E A R S T L E R
FOR VISUAL COMFORT
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Table of Contents
Conference Agenda ..................................................................................................3-5
Pitching Session Descriptions....................................................................................... 6
Meeting Space Floorplan............................................................................................. 7
Session Descriptions...............................................................................................9-16
Speaker Biographies.............................................................................................17-25
General Information................................................................................................... 27
Book Signings in the Exhibit Hall............................................................................... 28
The Design Influencers Conference offers
2019 Sponsor Listing.............................................................................................30-31 attendees a unique opportunity to participate
in the intersection of interior design and the
Exhibit Hall Floorplan................................................................................................. 32
world of new media including blogging, social
Company Profiles..................................................................................................33-40 media, e-commerce, digital branding, book
publishing, line promotion, and more.
Meet Your Mentors!
Carla Aston Jana Platina Phipps Deborah von Donop
Interior Designer and Content Creator Content Creator and Influencer IInterior Designer and Content Creator
Carla Aston Design Trim Queen dvd Interior Design
Have you struggled with questions on how to grow your blog, website your online presence to reach your business goals. You may ask them
or business but don’t know who to ask? The DI Conference Mentors ANYTHING!
provide you, our Mentees, with the benefit of their career and industry This will be an open round table session, so be prepared to share
experience, vision, and advice in order to help you further your own your objectives and what you are currently doing online to help you
career aspirations or answer your most vexing questions. achieve them.
We’ve added a breakfast pre-conference Mentor Round Table Q&A Space is limited to the first 20 sign-ups. But if needed, we will add
Session on Monday, 7:30 - 8:30 a.m. in the Cascade Meeting Room. another session on Tuesday, 7:30 - 8:30 a.m. in the Cascade Meeting
Here is a unique opportunity to ask three experienced design Room.
influencers any questions regarding your website, blog, social If you would like to connect with Carla, Jana, or Deborah, please
channels, strategies, and techniques. This is the perfect place to find direct message them via their instagram handles:
some insight that is tailored specifically to you and what want to do @carlaaston | @trimqueen | @dvdinteriordesign
online to market yourself or your company. Personalized direction will
be offered by these three mentors, each with a unique online route You may also sign up for their mentor session at the Registration desk.
to their success, as they share actionable advice that will elevate
Design Influencers Conference 2019 | #DesignInfluencersCon 1
TM
Conference Agenda
Sunday, February 24 *Seating is limited and RSVP is requested.
Registration and Information Desk Hours
10:30AM- 7:30PM Lower Level Lobby
Please wear your DI Conference badge for admission to the conference sessions and all activities.
INFLUENCER AND BRAND BREAKOUT SESSIONS
Attendees can attend any sessions in the Influencer or Brand Track, and General Sessions. Seating is limited in the Brand Track and is based on a first-come, first-served basis.
Brand Track Sponsored by:
Influencer How In-Person Moments Can Make a Digital Influencer’s Career
Grand Ballrooms I & II
Track #1 Kate O’Hara, CEO + Creative Director, Martha O’Hara Interiors
1:00-1:45 p.m. Embracing Influencer Marketing: Evolution and Case Studies
Brand
David Blair, Director of Strategic Services, Emisare, Inc Buckhead Ballroom
Track #1
Sherry H. Qualls, CEO and Owner, Whitegood
Influencer How to Make Yourself a Priority While Prioritizing Social Media
Grand Ballrooms I & II
Track #2 Abbi McCollum, Vice President, Social Media and Convergence, Discovery Inc’s Home and Travel
2:00-2:30 p.m.
Brand Styling Showrooms/Exhibits for Design Influencer Engagement
Buckhead Ballroom
Track #2 Stacy Kunstel, Stylist, Editor, Writer, and Producer
Influencer Build Multiple Digital Income Streams
Grand Ballrooms I & II
Track #3 Deborah von Donop, Interior Designer and Author, dvd Interior Design
2:45-3:15 p.m.
Brand Riches in Regional Relationships and Distribution Marketing
Buckhead Ballroom
Track #3 Jennifer Smiga, Founder and Chief of Social Connections, Ultraviolet Agency
GENERAL SESSIONS
All attendees from the Influencer and Brand Tracks are invited to participate.
General Session #1: Home Design Commerce is Local & Google is Paying Attention-
Use Your Blog to Attract LOCAL Clients and Increase Your Bottom Line
3:30-4:15 p.m. Grand Ballrooms I & II
Sandra Funk, Founder and Principal Designer, House of Funk
Nicole Heymer, Founder, Curio Electro
4:15-4:45 p.m. Networking Break with Exhibitors and Sponsors Exhibit Hall
*Pitching Session: Pretty, Practical, Performance - Yes You Can Have It All!
4:25-4:45 p.m. Cascade Meeting Room
Presenter: Patrick Shelton, Vice President of Sales, Inside Out Performance Fabrics
General Session #2 and Opening Keynote: Barry Dixon
4:45-5:30 p.m. Barry Dixon, Renowned Interior Designer and Author Grand Ballrooms I & II
Interviewed by Clinton Smith, Award-Winning Journalist in Luxury Design and Lifestyles
Special Announcement from Dallas Market Center
Cole Daugherty, SVP of Marketing & Communications, Dallas Market Center
5:30-5:40 p.m. Grand Ballrooms I & II
Sponsored by:
Welcome Reception in the Exhibit Hall
5:40-7:30 p.m. All participants are invited to attend. Please wear your DI Conference badge for admission to this Exhibit Hall
event.
5:40-7:30 p.m. Book Signing with Courtney Allison, “French Country Cottage” Exhibit Hall
Official Sunday After Party
This event is free to all Design Influencers Conference Attendees.
Join us at the Ferguson Buckhead showroom featuring celebrity and executive chef James Briscione, Ferguson Buckhead
who will share his culinary tips on Monogram’s pizza oven, gas cooktop and columns. Cocktails, Showroom
8:00-10:00 p.m. wine and appetizers will be served.
Complimentary transportation is provided. Bus pick up is located at the Lower Lobby Entrance. 3069 Bolling Way NE,
Transportation will run on a continuous loop from 7:45 -10:15 p.m. Atlanta, GA 30305
Sponsored by:
Design Influencers Conference 2019 | #DesignInfluencersCon 3
Monday, February 25 *Seating is limited and RSVP is requested.
Registration and Information Desk Hours
7:30 a.m.-7:00 p.m. Lower Level Lobby
Please wear your DI Conference badge for admission to the conference sessions and all activities.
7:30-8:30 a.m. Coffee with Exhibitors and Sponsors Exhibit Hall
*Mentor Round Table Q&A Session
Carla Aston, Interior Designer and Content Creator, Carla Aston Design
7:30-8:30 a.m. Cascade Meeting Room
Jana Platina Phipps, Content Creator and Influencer, Trim Queen
Deborah von Donop, Interior Designer and Content Creator, dvd Interior Design
GENERAL SESSION
The Evolution and Power of Influencer Marketing in the Design Industry
8:30-9:30 a.m. Grand Ballrooms I & II
Adam Japko, Founder and CEO, Esteem Media
What Can Design Pros and Brands Learn From Fashion and Beauty Marketing?
9:30-10:15 a.m. Grand Ballrooms I & II
James Nord, CEO, Fohr
Networking Break with Exhibitors and Sponsors
10:15-11:00 a.m. Exhibit Hall
Sponsored by:
10:15-11:00 a.m. Book Signing with Sara Noble, “Finding Fabulous” Exhibit Hall
*Pitching Session: Good Natural Sleep, Presented by Signature Sleep / DHP Furniture
10:30-10:50 a.m. Cascade Meeting Room
Erica Iapalucci, Communications Advisor, DHP Furniture
Don’t Sleep on Pinterest! Keys to Board Organization, Optimization, and Increased Web Traffic
11:00-11:45 a.m. Grand Ballrooms I & II
Kyla Herbes, Owner and Art Director, House Of Hipsters
Introvert, Extrovert, Expert: How to Build Your Design Authority—and Gain a Loyal Audience!—
When Your Happy Place is Behind the Scenes
11:45 a.m.-12:15 p.m. Grand Ballrooms I & II
Donna Garlough, Author, Editor, and Visual Content Creator; Style Director, Joss & Main
Joanna Hawley, Blogger, Stylist, and Digital Influencer, Jojotastic
Savvy Giving Presentation
12:15-12:30 p.m. Grand Ballrooms I & II
Susan Wintersteen, Interior Designer and Founder, Savvy Giving by Design
Lunch for all Participants
12:30-1:45 p.m. Exhibit Hall
Overflow Seating in Buckhead Ballroom
The Other Side of the Camera: How Photography Influences Digital Content and Social Media
1:45-2:15 p.m. Emily Jenkins Followill, Interior Design Photographer Grand Ballrooms I & II
Suzanna Cullen Hamilton, President, ART SMART Strategies, LLC
Elizabeth Ralls, Editor-in-Chief, Atlanta Homes & Lifestyles
Google Analytics Suite for Social Media Marketing
2:15-3:00 p.m. Grand Ballrooms I & II
Charles Farina, Director of Growth and Develo p.m.ent, Analytics Pros
3:00-3:45 p.m. Networking with Exhibitors and Sponsors Exhibit Hall
*Pitching Session: Collaborations for the Trade with Fabricut
3:15-3:35 p.m. Cascade Meeting Room
Presenter: Loree O’Sullivan, Digital Marketing Manager, Fabricut
Gain YouTube Stardom with these Four Easy Optimization Tips
3:45-4:15 p.m. Stephanie Duerden, Digital Marketing Professional, SportRx Grand Ballrooms I & II
Taylor Hori, Marketing, Oceanside Glass and Tile
Coastal Living and Universal Furniture - Furnishing a Lifestyle
4:15-4:45 p.m. Neil MacKenzie, Director of Marketing, Universal Furniture International Inc. Grand Ballrooms I & II
Kristen Payne, Vice President of Licensing, Meredith Corporation
Monday Keynote: Carson Kressley
Introduction by: Skye Westcott, SVP-Merchandising and Design, Ballard Designs
4:45-5:30 p.m. Grand Ballrooms I & II
Carson Kressley, Emmy-Award winning TV Personality Style Expert, Fashion Designer and Best-Selling Author
Sponsored by:
High Point Market Authority and Esteem Media Announcement for Design Bloggers Tour Spring 2019
5:30-5:40 p.m. Ashley Grigg, Director of Marketing and Communications, High Point Market Authority Grand Ballrooms I & II
Adam Japko, Founder and CEO, Esteem Media
5:40-7:30 p.m. Networking Reception in the Exhibit Hall Exhibit Hall
5:40-7:30 p.m. Book Signing with Eric Ross, “Enduring Southern Homes” Exhibit Hall
Official Monday After Party
This event is free to all Design Influencers Conference Attendees. Porcelanosa Atlanta
8:00-10:00 p.m. Porcelanosa Atlanta Showroom is a short walk from the Grand Hyatt Atlanta in Buckhead. Showroom
See page 16 for a walking map from the Hyatt to the Porcelanosa Showroom. 3255 Peachtree Road NE,
Atlanta, GA 30305
Sponsored by:
4 Event Presented by Esteem Media | esteemmedia.com
Tuesday, February 26 *Seating is limited and RSVP is requested.
Registration and Information Desk Hours
7:30 a.m.-1:00 p.m. Lower Level Lobby
Please wear your DI Conference badge for admission to the conference sessions and all activities.
7:30-8:30 a.m. Coffee with Exhibitors and Sponsors Exhibit Hall
*Mentor Round Table Q&A Session: Optional for Overflow
7:30-8:30 a.m. Cascade Meeting Room
Mentors listed on page 4.
INFLUENCER AND BRAND BREAKOUT SESSIONS
Attendees can attend any sessions in the Influencer or Brand Track, and General Sessions. Seating is limited in the Brand Track and is based on a first-come, first-served basis.
Brand Track Sponsored by:
Influencer Business Guidelines and Responsibilities for Building and Leveraging Influence
Grand Ballrooms I & II
Track #4 Michel Smith Boyd, American Interior Designer, Bravo TV Celebrity
8:30-9:00 a.m.
Brand Human-Centric Marketing - The Science of Selling Meets the Art of the Lifestyle Experience
Buckhead Ballroom
Track #4 Jason Pires, CEO and Executive Creative Director, Furniture Branding and MVC Agency
Influencer iPhone Image Editing for Brand Enhancement and Engagement
Grand Ballrooms I & II
Track #5 Linda Holt, Interior Designer and Photographer, Linda Holt Creative
9:15-9:45 a.m. The Keys to Successful Influencer Collaborations: Strategic Planning - PART 1
Brand
Jana Platina Phipps, Content Creator and Influencer, Trim Queen Buckhead Ballroom
Track #5
Mary Leigh Howell, Industry PR Consultant, Mary Leigh Howell PR
Steps to Building an Online Brand That Stands Out
Influencer
Heather French, Co-Founder, Principal, and Lead Designer, French & French Interiors Grand Ballrooms I & II
Track #6
10:00- Franziska Neumann, Owner, FZK Franziska
10:30 a.m. The Keys to Successful Influencer Collaborations: Effective Execution - PART 2
Brand
Jana Platina Phipps, Content Creator and Influencer, Trim Queen Buckhead Ballroom
Track #6
Mary Leigh Howell, Industry PR Consultant, Mary Leigh Howell PR
10:45-11:30 a.m. Networking Break with Exhibitors and Sponsors Exhibit Hall
10:45-11:15 a.m. Book Signing with Jeff Andrews, “The New Glamour: Interiors with Star Quality” Exhibit Hall
*Pitching Session: How to Earn on Social Media While Remaining Authentic from
11:00- 11:20 a.m. ShopYourLikes Cascade Meeting Room
Julian Hulbert, Director of Influencer Partnerships, ShopYourLikes
GENERAL SESSIONS
Facebook Marketing and Paid Acquisition
11:30 a.m.-12:30 p.m. Shayla Copas, Principal and Interior Designer, Shayla Copas Interiors Grand Ballrooms I & II
Will Ferguson, Co-Founder, Slince, Inc.
Your Creative Voice: developing a unique one and using it to power your brand. A
conversation with interior designer Jeff Andrews and Sophie Donelson
12:30-1:15 p.m. Grand Ballrooms I & II
Jeff Andrews, Internationally Celebrated Interior Designer, JEFF ANDREWS / DESIGN
Interviewed by: Sophie Donelson, Author and Design Editor
Afternoon Soiree at Ballard Designs Showroom
This event is free to all Design Influencers Conference Attendees.
Meet renowned interior and product designer Suzanne Kasler at the new flagship Ballard Designs showroom.
Enjoy a presentation by the acclaimed designer with Atlanta Homes & Lifestyles’ Editor in Chief Elizabeth Ballard Designs
2:00-4:30 p.m. Ralls, followed by a book signing of Suzanne’s third coffee table tome, Sophisticated Simplicity. Light bites Showroom
and beverages will be served. Complimentary transportation is provided.
Buses depart the Grand Hyatt Lower Lobby on a continuous loop beginning at 1:20-3:30 p.m.
Sponsored by:
Official Gala Closing Networking Bash–Exclusive to DI Conference Attendees!
This event is free to all Design Influencers Conference Attendees.
Enjoy food, beverages, specialty cocktails compliments of Grand Brulot. Sparkling Water provided by Waterloo. Palatial Estate Home in
4:30-8:30 p.m.
Complimentary transportation is provided. nearby Buckhead
Buses depart Ballard Designs Showroom at 4:00-4:30 p.m.
Buses depart Grand Hyatt on a continuous loop starting at 4:00-8:30 p.m.
Wednesday, February 27
Digital Day at ADAC
This event is free to all Design Influencers Conference Attendees.
Digital Day at ADAC is back with a day of presentations covering the hottest technology topics currently ADAC
impacting the world of design. Crafted in partnership with the Design Influencers Conference, Digital Day at 351 Peachtree Hills
9:00 a.m.-5:00 p.m. ADAC is a forum for novices and experts alike to learn and share ideas so designers and the design industry Avenue Northeast,
can evolve and thrive in the new digital environment.
Atlanta, GA 30305
Attendees are encouraged to share a ride via Uber, Lyft or taxi.
Sponsored by:
Design Influencers Conference 2019 | #DesignInfluencersCon 5
PITCHING SESSION DESCRIPTIONS
PITCHING SESSION PRESENTED BY PITCHING SESSION PRESENTED BY
INSIDE OUT PERFORMANCE FABRICS FABRICUT
Pretty, Practical, Performance - Yes You can Have it All. Collaborations for the Trade
Sunday, 4:25-4:45 p.m. Monday, 3:15-3:35 p.m.
Patrick Shelton, Vice President of Sales, Inside Out Performance Fabrics Loree O’Sullivan, Head of Influencer Relationships and Design
Come learn about how Inside Out Performance Fabrics make your spaces Collaborations, Fabricut
stylish and easy care with Patrick Shelton.
Join an intimate session with Loree O’Sullivan, Head of Influencer
Relationships and Design Collaborations for Fabricut as she divulges the
secrets behind interior design influencers. Learn how to get noticed by
international brands, what you can do to leverage these partnerships, and
how to navigate the waters of sponsorships, ambassadorships, and licenses
PITCHING SESSION PRESENTED BY with to-the-trade giants like
SIGNATURE SLEEP/DHP FURNITURE
Good Natural Sleep PITCHING SESSION PRESENTED BY
Monday, 10:30-10:50 a.m. SHOPYOURLIKES
Erica Iapalucci, Communications Advisor, DHP Furniture How to Earn on Social Media While
Remaining Authentic
Signature Sleep will be launching its Signature Sleep Honest Collection at the
Design Bloggers Conference this February. The Honest Collection includes a Tuesday, 11:00-11:20 a.m.
natural line of mattresses for both adult and baby. Made in California, the Julian Hulbert, Director of Influencer Partnerships, ShopYourLikes
Honest Collection embraces natural elements and is made from nature-
inspired components. Signature Sleep will display its Queen Size Honest Julian is responsible for strategic partnership development and revenue driving
Mattress at the show and will be speaking about the inspiration behind the strategy across Connexity, Inc. brands. He leads sales and business development
Honest Collection and its benefits. in pursuing, building and retaining high growth partnerships for ShopYourLikes.
Cascade Meeting Room | Seating is limited and RSVP requested
Make your social media work for you!
The only platform specifically built
to monetize your followers
How it works
Find a product you want to post from the many
retailers in the ShopYourLikes network
Create your trackable link
using the Link Generator
Post your link anywhere! In your
Instagram story,
sto post, blog, or facebook
to name a few
Request an invite now on
ShopYourLikes.com/Registration
Referral code: DIC19
“After only a week using the ShopYourLikes platform, it is quickly
becoming my favorite! It’s so easy to use and has fabulous
revenue potential! I’m so glad to be a part of this program
and to explore it even more!”
Follow @shopyourlikes Stacey Collins
Wilshire Collections
6 Event Presented by Esteem Media | esteemmedia.com
MEETING SPACE FLOORPLAN
FLOOR PLANS
Lower Lobby Level
General Session and
Exhibit Hall Brand Track
Influencer Track
SERVICE
SERVICE
I
BUCKHEAD
GRAND BALLROOM BALLROOM
I II III
II
Exhibit Hall
PREFUNCTION
RESTROOMS
CAS WATERFALLS
SIS
B EVENT
CONCIERGE
OFFICE
PREFUNCTION
PATIO GRAND STAIRCASE
CASSIS
RESTAURANT
CASCADE ELEVATORS
Bus Departures
LOWER LOBBY
ENTRANCE
MEETING PLANNER OFFICE I
CASSIS
A
Pitching Sessions Conference Registration
and
Mentoring
Design Influencers Conference 2019 | #DesignInfluencersCon 7
Design
begins
here
CL ASSIC HOME
With curated collections of furniture, accessories, fine Atlanta Spring Gift, Home Furnishings & Holiday Market®
linens, tabletop, rugs and much more. The select Showrooms & Temporaries: March 13–15, 2019
resources you seek—known and new—in a single location. ®
Atlanta International Gift & Home Furnishings Market
This is AmericasMart. Where global style trends and
Showrooms: July 9–15, 2019
sourcing opportunities are yours to discover.
Temporaries: July 10–14, 2019
Visit your complete home destination.
Select Showrooms Open Year Round
Monday – Friday, 10 a.m.– 4 p.m.
AmericasMart.com/OYR | @AmericasMartATL | #AtlMkt
TO THE TRADE | 800.ATL MART | © 2019 International Market Centers, LLCSession Descriptions Sessions are listed in chronological order.
INFLUENCER AND BRAND BREAKOUT SESSIONS
• Tools for planning posts across social media so that you can spend one
INFLUENCER TRACK #1 day planning all your feed content and the rest of the time engaging with
How In-Person Moments Can Make a Digital Influencer’s people
Career • How you can really just be yourself and that in itself is content on Insta
Sunday 1:00-1:45 p.m. stories - but also provide detailed topics that are perfect to post about for
Kate O’Hara, CEO + Creative Director, Martha O’Hara Interiors the Insta story audience.
You’ve spent untold effort developing your online brand and creating • How you can take advantage of tools like Canva to help you create
pleasingly authentic moments for your followers. You are consistent, professional looking content for free.
innovative, engaging. And yet…you can’t help notice those influencers who • How to promote yourself and brand or business using social media - both
were once new to the scene, suddenly hitting it big. What are you missing? In with paid social posts and with connections across the social networks
this workshop, Kate will talk about how influencers (and aspiring influencers)
Attendees will leave the session with action items to implement, apps to
can expand their online reach through in-person moments – from gaining a
download, and Insta story ideas to try that day.
loyal fanbase that actually knows you, to connecting with influencers who are
enthused to collab with you, to impressing media who want to feature you.
BRAND TRACK #2
BRAND TRACK #1 Styling Showrooms/Exhibits for Design Influencer
Embracing Influencer Marketing: Evolution and Case Engagement
Studies Sunday 2:00-2:30 p.m.
Sunday 1:00-1:45 p.m. Stacy Kunstel, Stylist, Editor, Writer, and Producer
David Blair, Director of Strategic Services, Emisare, Inc. What gets some showrooms and trade show exhibits better attendance and
Sherry H. Qualls, CEO and Owner, Whitegood coverage by design influencers and press? The answer always includes “great
styling”. Traditional approaches to exhibit design beg for more in the era of
While David and Sherry develop influencer marketing programs with
influencer marketing. Hear styling phenom and Design Influencers Conference
their clients, they are advantaged with an even deeper perspective on the
co-host Stacy Kunstel’s tips on creating attention and engagement with
developing role of influencer marketing in the home furnishings industry. Their
opinion leaders at markets and showrooms.
agencies’ client rosters include High Point Market, National Kitchen and Bath
Association and KBIS. Hear them share trends they see from their unique
perch and learn from successful case studies. INFLUENCER TRACK #3
Build Multiple Digital Income Streams
INFLUENCER TRACK #2 Sunday 2:45-3:15 p.m.
How to Make Yourself a Priority While Prioritizing Social Deborah von Donop, Interior Designer and Author, dvd Interior Design
Media Long time bloggers and astute digital design marketers reap benefits from
Sunday 2:00-2:30 p.m. high traffic sites. Happily, several innovative strategies for ancillary revenue
Abbi McCollum, Vice President, Social Media and Convergence, Discovery streams are now in vogue and this session will put you on a path to new
Inc’s Home and Travel income flows. Audit your site strategy and leveragel multi level marketing
for direct sales and passive income. Learn about giveaways, private label
You have to be present on social media to be relevant in the world, but products, digital products for Home & DIY Bloggers and more and get started
how can you make the biggest impact with the smallest time commitment. today. The session will specifically cover:
Abbi will talk about how you can take advantage of publishing and content
creation tools to save time, how to pick which social platform you should • Coupons and Deals / Giveaways
focus on, small adjustments you can make to content you already post • Private Label Products: physical
to make it easier to find by big brands and how to stay sane in the crazy
• Private Label Products: digital
connected world we live in now. Should you focus on IGTV (no) or Insta
stories (YES!) are questions that she will answer in her talk. • Licensing
You’ll learn about: • Training: webinars Facebook groups/podcasting/YouTube
Design Influencers Conference 2019 | #DesignInfluencersCon 9At Ballard Designs you’ll find inspiration, excitement and all the ingredients you need to transform your decorating ideas into reality.
SESSION DESCRIPTIONS
BRAND TRACK #3 GENERAL SESSIONS
Riches in Regional Relationships and Distribution
Home Design Commerce is Local & Google is Paying
Marketing
Attention- Use Your Blog to Attract LOCAL Clients and
Sunday 2:45-3:15 p.m.
Increase Your Bottom Line
Jennifer Smiga, Founder and Chief of Social Connections, Ultraviolet Agency
Sunday 3:30-4:15 p.m.
Leverage your distributor relationships with customized regional co-branded
Sandra Funk, Founder and Principal Designer, House of Funk
content marketing campaigns. Consumers and design professionals wholly
Nicole Heymer, Founder, Curio Electro
embrace inspired local content from recognizable businesses. Learn from
Vetrazzo, UMI, Laura U Interiors, In Detail, and Oceanside Glasstile on building Explore the ins-and-outs of well-structured local search engine blogging
relationships and support in your distribution channel with fully integrated tactics that will help you get found through Google search and increase your
and localized marketing programs. bottom line. Learn how to create blog posts that highlight the towns where
projects and products occur. Build local authority with the search engines.
Ideal for brands with distributor networks seeking to add value to the
Sandra and Nicole will share their success stories that will help you demystify
relationship through targeted regional promotion and content/influencer
local search and leads. Follow the road map and referrals are no longer the
marketing.
only dominant local lead source.
Attendees will learn how to:
• How to optimize for local markets with the keywords for local SEO
• Drive leads to a local distributor
• Create a blog post to increase business with local keywords
• Invigorate dormant channel relationships
• How localized blogging helps define your brand, build relationships, and
• Partner with local designers and influencers more
• Customize co-branded content for regional success • Tips for photographing and releasing professional images (i.e. only write the
• Raise brand awareness in regional targets blog post after the photos have been pitched to press or publicized)
• Attract new distributor opportunities
Kallista Cabinet
curreyandcompany.com
Atlanta | Dallas | High Point | Las Vegas | New York
Design Influencers Conference 2019 | #DesignInfluencersCon 11ONE LOCATION.
ENDLESS RESOURCES.
Dallas Market Center is the largest open-daily interior design destination
in the country, offering 1.5 million square feet of dedicated home and design
resources in addition to year-round events and educational opportunities.
Find the latest in furniture, home décor, lighting and more.
Join us for Dallas Design Week, April 15 – 18, 2019.SESSION DESCRIPTIONS
Opening Keynote: Barry Dixon Introvert, Extrovert, Expert: How to Build Your Design
Sunday 4:45-5:30 p.m. Authority—and Gain a Loyal Audience!—When Your
Barry Dixon, Renowned Interior Designer and Author Happy Place is Behind the Scenes
Interviewed by Clinton Smith, Award-Winning Journalist in Luxury Design Monday 11:45-12:15 p.m.
and Lifestyles Donna Garlough, Author, Editor, and Visual Content Creator; Style Director,
Joss & Main
The Evolution and Power of Influencer Marketing in the Joanna Hawley, Blogger, Stylist, and Digital Influencer, Jojotastic
Design Industry Some of the most talented, insightful, and creative people in this industry—
Monday 8:30-9:30 a.m. writers, editors, art directors, stylists, makers of beautiful things—have a hard
time putting themselves in the spotlight, and as a result, stay behind the
Adam Japko, Founder and CEO, Esteem Media
scenes longer than they probably should. But introverts can excel in this field
2017 was widely recognized in global marketing circles as the beginning of precisely because their nature helps them listen, observe, write thoughtfully,
the Influencer Marketing Era. Digital tools and social media have emboldened and create. The secret to success is not overcoming your introverted nature,
niche influencers across all industries and market sectors. The Design but learning to build on it to enhance your status as a Design Influencer.
Industry has organically progressed as brick and mortar retailing lagged
In this talk, you’ll hear from established design “experts”—author Donna
and e-commerce and digital marketplaces thrived. Founder of the design
Garlough and blogger/influencer Joanna Hawley of Jojotastic—introverts
industry’s cutting-edge marketing conferences (Design Bloggers Conference
who have learned to harness their strengths and find their niche of expertise
and Design Influencers Conference) Adam will share his findings on a decade-
and authority in the design world. Whether it was launching a blog, writing a
long progression and viable emergence of influencer marketing in the home
book, or finding the right business partners, we’ll discuss what our different
furnishings and design industry.
paths looked like. What was hard? What was easy? And what would we
recommend to young, talented yet introverted design creatives looking to find
What Can Design Pros and Brands Learn From Fashion their own voice and way?
and Beauty Marketing? Takeaways:
Monday 9:30-10:15 a.m. • How to approach networking with other designers, business partners, and
James Nord, CEO, Fohr potential collaborators when small talk isn’t something you’re good at
James Nord, CEO of Fohr, has watched and contributed to the changes in • Tactics for tackling the cold self-intro
the marketing and PR landscape of the fashion and beauty industries. He
• How to secure—and handle—media appearances when the pitch-and-sell
has participated in those industries’ dramatic marketing metamorphosis over
isn’t second nature
the last 5 years when working with influencers has gone from experimental
to critical. James Nord, founder of the influencer marketing company Fohr, • Overcoming your biggest fears about branding yourself a design expert
has been a spectator and accelerator of this change and will explain the • What tools and platforms have have been most helpful (and natural) in
similarities and differences inherent in those industries and what the future of building a personal brand
influencer marketing might look like for the design community.
Savvy Giving Presentation
Don’t Sleep on Pinterest! Keys to Board
Monday 12:15-12:30 p.m.
Organization, Optimization, and Increased Web Traffic
Susan Wintersteen, Interior Designer and Founder, Savvy Giving by Design
Monday 11:00-11:45a.m.
Savvy Giving by Design™ is a non-profit organization whose mission is to
Kyla Herbes, Owner and Art Director, House Of Hipsters
provide comfort, support, and healing to families with a child facing a medical
A few years ago, Kyla put all her energy into Pinterest and grew her following crisis by transforming the interior spaces of their homes at no cost to them.
from 2,000 to over 190,000. Pinterest is now the biggest traffic driver to her Hear from Susan how you can help.
blog. You can do this knowing the right steps to take. Kyla will help you master
Pinterest in her packed and practical presentation. Learn how to attract your
The Other Side of the Camera: How Photography
ideal audience, grow your following, gain social authority, and ultimately
increase traffic and sales to your website. The session includes Pinterest Influences Digital Content and Social Media
101 and why you need Pinterest in your life. Learn how to set up a business Monday 1:45-2:15 p.m.
account and manage SEO for your boards. Beyond the basics, the session turns Emily Jenkins Followill, Interior Design Photographer
advanced strategies and scheduling simple. A session not to be missed. Suzanna Cullen Hamilton, President, ART SMART Strategies, LLC
Elizabeth Ralls, Editor-in-Chief, Atlanta Homes & Lifestyles
Photographs have never been more critical in interior design messaging and
marketing. Through social media and digital content, thousands of potential
clients, bloggers, media, and brands gain insight into projects. Renowned
photographer Emily Followill and Atlanta Homes & Lifestyles Editor-in-Chief
Elizabeth Ralls will sit down with Suzanna Cullen Hamilton will discuss the
importance and optimization of both professional photos and social media
posts. We’ll discuss what type of photos work best for each medium to
engage and inspire, as well as other interior design photography-related
Design Influencers Conference 2019 | #DesignInfluencersCon 13SESSION DESCRIPTIONS
subjects that play into social media photography optimization including
staging, how the camera sees the room differently, and how to hire a Coastal Living and Universal Furniture - Furnishing a
photographer if you want to increase visibility in digital content. Lifestyle
Key Actionable Takeaways: Monday 4:15-4:45 p.m.
• How to effectively photograph projects for optimal digital content and Neil MacKenzie, Director of Marketing, Universal Furniture International
social media use Inc.
Kristen Payne, Vice President of Licensing, Meredith Corporation
• How to take photos for publication, yet still maintain social media use
without conflict-of-use issues (i.e. “teaser shots, working shots, tight Coastal Living is a well-recognized brand in the home category and
vignette shots” that can drop hints without exposing the entire shot) simultaneously describes an enviable lifestyle. Universal Furniture joined
forces with Coastal Living in 2018 and launched a new whole-home
• When You Need – and How to Hire - a Professional Photographer for your assortment at the 2018 Fall High Point Market. The challenge in working
digital content together was achieving a style that was on brand and resonated with the
• What makes a great interior design photograph catch your eye on social Coastal Living customer. Licensed product development processes can be
media challenging, yet the process between Universal and Coastal Living was
anything but.
Google Analytics Suite for Social Media Marketing Takeaways:
Monday 2:15-3:00 p.m. • How a licensed influencer collection takes shape
Charles Farina, Director of Growth and Development, Analytics Pros • What the product collaboration process looks like
Google Analytics is a powerful tool for any Social or Content Marketer. Google • Going to Market - achieving B2B and B2C goals
Analytics is part of the new Google Marketing Platform that includes tools for
• Newly created influencer marketing opportunities
optimization, data visualization, activation, and more. If you want to better
understand your audiences, understand how your content and social media
is performing, or find opportunities where you could be providing a better Monday Keynote: Carson Kressley
experience for your users this session is for you! Monday 4:45-5:30 p.m.
After attending this session, you’ll know how to: Carson Kressley, Emmy-Award winning TV Personality Style Expert, Fashion
• Measure: Measuring Content and Social Media with the Google Marketing Designer and New York Times Best-Selling Author
Platform
• Optimize: Content Optimization with Google Analytics and Google Optimize
INFLUENCER AND BRAND TRACK
• Segment: Audience Building and Analysis BREAKOUT SESSIONS
• Report: Automated reporting for all of your data sources with Data Studio
(Free Enterprise Dashboarding) INFLUENCER TRACK #4
• Activate: Take action on your insights Business Guidelines and Responsibilities for Building
and Leveraging Influence
Gain YouTube Stardom with these Four Easy Tuesday 8:30-9:00 a.m.
Optimization Tips Michel Smith Boyd, American Interior Designer, Bravo TV Celebrity
Monday 3:45-4:15 p.m. Michel Smith Boyd has a golden track record for building influence through
Stephanie Duerden, Digital Marketing Professional, SportRx license and media deals. Michel will outline the path he took that led to robust
Taylor Hori, Marketing, Oceanside Glass and Tile demand by brands, broadcast, and print media. More importantly, he will
share the important business rules that anyone seeking to build and leverage
Did you know that YouTube has over 800 million unique users each month? influence with brands and media should understand to avoid surprises in
That’s 800 million opportunities to get your brand recognized. In a recent searching and closing influencer marketing deals.
study of marketing professionals and online consumers, 76% of those polled
say video has helped them increase traffic to their website and increase sales.
You want a piece of that pie, but what’s the best way to get your videos BRAND TRACK #4
noticed? In this course, attendees will learn how to build a YouTube channel Human-Centric Marketing - The Science of Selling Meets
that stays true to their brand with the strategy to help them reach YouTube the Art of the Lifestyle Experience
Stardom! Tuesday 8:30-9:00 a.m.
• Understand the benefits of having a YouTube channel for your brand Jason Pires, CEO and Executive Creative Director, Furniture Branding and
• Define a list of key terms related to search engine optimization to be able to MVC Agency
implement them across channels and platforms In our fast-paced and complex world, consumers are constantly looking for
• Apply a list of best practices for optimizing a YouTube channel truly meaningful experiences and connections to complement their day-to-day
lives. Today’s most successful brands are going well beyond selling design
• Top tips for creating a visually stunning, cohesive and branded YouTube
and products and are creating human-centric and customized experiences
channel.
to exceed consumers’ expectations, generating a personal connection and
• YouTube analytics and content optimization sustainable brand loyalty.
14 Event Presented by Esteem Media | esteemmedia.comSESSION DESCRIPTIONS
Key takeaways:
BRAND TRACK #5
• How to get to know your audience beyond demographics and understand
The Keys to Successful Influencer
their psychographics
Collaborations: Strategic Planning - PART 1
• How to find the common threads amongst a broad and diverse modern
Tuesday 9:15-9:45 a.m.
audience
Jana Platina Phipps, Content Creator and Influencer, Trim Queen
• How to find the right influencers for your brand and consumers
Mary Leigh Howell, Industry PR Consultant, Mary Leigh Howell PR
• How to create activations that elevate your brand experience and connect
Ever thought about developing an influencer collaboration but don’t know
on an emotional level with your audience
where to start? Have you sponsored an event but feel you didn’t get much
out of it? The Keys to Successful Influencer Collaborations will give you the
INFLUENCER TRACK #5 background, knowledge and tools to create the best relationship for your
iPhone Image Editing for Brand Enhancement and brand and develop a program that’s successful for both parties.
Engagement Strategic Planning -Part 1:
Tuesday 9:15-9:45 a.m. • Identify what should be included in a contract
Linda Holt, Interior Designer and Photographer, Linda Holt Creative • Strategize content
Clean your mobile phone lens and point and click? Yes, but it hardly ends • Identify platforms for the best reach
there. Professionally experienced photographer Linda Holt will take you
through simple steps and tools that make your iPhonography stand head and • Discover what analytics matter
shoulders in social media, brochures, websites, and magazines. Linda has Developed by Jana Platina Phipps (Trim Queen, content creator and
recently started offering photo-editing services to the design industry. Learn influencer) and Mary Leigh Howell (industry PR consultant), this course will
some of Linda’s secrets and downloadable tools in this session. showcase examples from the duo’s many years of experience on both the
influencer and the brand side of the relationship. Don’t miss out on this
insightful presentation that will leave you with plenty of takeaways to begin
or improve your collaborations.
On the horizon awaits our spectacular collection of furnishings
and alluring objects for every home and lifestyle.
July 28 - August 1, 2019
Save the Date at LasVegasMarket.com
Design Influencers Conference 2019 | #DesignInfluencersCon 15SESSION DESCRIPTIONS
INFLUENCER TRACK #6 GENERAL SESSIONS
Steps to Building an Online Brand That Stands Out
Facebook Marketing and Paid Acquisition
Tuesday 10:00-10:30 a.m.
Tuesday 11:30-12:30 p.m.
Heather French, Co-Founder, Principal, and Lead Designer, French & French
Interiors Shayla Copas, Principal and Interior Designer, Shayla Copas Interiors
Franziska Neumann, Owner, FZK Franziska Will Ferguson, Co-Founder, Slince, Inc
In this work-along session, FZK Franziska will share her unique 3-step method “Are you over Facebook? Don’t be discouraged, with over 2 billion monthly
to creating successful online brands for her own interior designer clients. active users Facebook is still a viable organic marketing tool for designers.
Walk away with your very own actionable strategy to build an effective Shayla Copas and Will Ferguson will discuss the top Facebook trends and how
online presence that attracts dream clients. Know which online tools are right they can help design businesses grow.
for you and your unique creative tone. Heather French of French & French Top three takeaways:
Interiors, a client since 2014, will join Franziska to offer her own perspective
• Top 2018 Facebook trends
and concrete examples of how these strategies are practically applied and
what the results look like. • Facebook’s strengths compared to Instagram
Takeaways: • Video content, why it’s so important
• know your brand’s 5 core values
• know which top 3 online platforms suit your creative style & tone
Keynote: Your Creative Voice: Developing a unique one
and using it to power your brand. A conversation with
• set measurable online goals
interior designer Jeff Andrews and Sophie Donelson
• walk away ready to implement 3 clear steps towards building an online Tuesday 12:30-1:15 p.m.
brand that stands out
Jeff Andrews, Internationally Celebrated Interior Designer,
JEFF ANDREWS / DESIGN
BRAND TRACK #6 Interviewed by: Sophie Donelson, Author and Design Editor
The Keys to Successful Influencer Collaborations:
Author and editor Sophie Donelson speaks to her friend, Los Angeles interior
Effective Execution - PART 2 designer Jeff Andrews, about how authenticity, originality and POV helped
Tuesday 10:00-10:30 a.m. fuel the success of Jeff’s business and influential brand and how to find and
Jana Platina Phipps, Content Creator and Influencer, Trim Queen empower your own unique voice. Their chat will touch on Jeff’s career arc —
Mary Leigh Howell, Industry PR Consultant, Mary Leigh Howell PR from emerging designer to a portfolio of A-list celeb clients, international TV and
media coverage, and licensed product deals. Jeff will offer tactics for cultivating
Ever thought about developing an influencer collaboration but don’t know a unique perspective (as well as clients who support it), how to deliver a
where to start? Have you sponsored an event but feel you didn’t get much signature look through traditional brand extensions like product collections and
out of it? The Keys to Successful Influencer Collaborations will give you the books to newer outlets like digital brand extensions, how to stay on brand as
background, knowledge and tools to create the best relationship for your your personal style evolves, and ways to keep a robust business while standing
brand and develop a program that’s successful for both parties. your creative ground. Jeff’s first book, “The New Glamour: Interiors with Star
Effective Execution -Part 2: Quality,” will be released by Rizzoli in March 2019.
• Learn how to create and mine content for maximum impact
Walking Map to Porcelanosa
• Extend your impact through public relations
Developed by Jana Platina Phipps (Trim Queen, content creator and
influencer) and Mary Leigh Howell (industry PR consultant), this course will
showcase examples from the duo’s many years of experience on both the
influencer and the brand side of the relationship. Don’t miss out on this
insightful presentation that will leave you with plenty of takeaways to begin
or improve your collaborations.
16 Event Presented by Esteem Media | esteemmedia.comSpeaker Biographies
FEATURED SPEAKERS
Jeff Andrews Suzanne Kasler
Principal and Interior Designer Principal, Suzanne Kasler Interiors
JEFF ANDREWS / DESIGN Suzanne is inspired. As the principal of Atlanta-based
Internationally celebrated interior designer Jeff Andrews Suzanne Kasler Interiors, she often asserts that “a room
creates sophisticated yet livable interiors for families should be collected, not decorated.” Incorporating
and celebrities alike. His work has been featured in the personal collections of her clients with fine art
top shelter magazines around the globe, including and antiques, contemporary pieces and custom-
Architectural Digest, Elle Decor, Veranda, and House Beautiful. Jeff has a designed furniture, Suzanne’s meaningful interiors straddle that rare middle
furniture line with A. Rudin, a wallpaper line with Astek Wallcoverings, a ground between sophisticate and ingénue. As a graduate of the University of
wood surfaces collaboration with Jamie Beckwith, and a rug collection with Cincinnati’s College of Design, Art, Architecture and Planning, Suzanne brings
Mansour Modern. He has received numerous awards from California Home a comprehensive knowledge of interior architecture and decorative arts to her
+ Design for his work, as well as the Hue Award from Benjamin Moore. Jeff design work.
is the author of ͞The New Glamour: Interiors with Star Quality which will be Suzanne’s classic interiors have been featured in Architectural Digest, Elle Décor,
available in March 2019 from Rizzoli. www.jeffandrewsdesign.com House Beautiful, House & Garden, Southern Accents, Traditional Home and Veranda.
Her widely published work has won numerous awards, placing Suzanne among the
Barry Dixon elite of America’s top designers. In the fall of 2009, Rizzoli published Suzanne’s first
Renowned Interior Designer and Author book, Inspired Interiors, featuring her “deft use of couture-like detailing, a keen sense
of sublime color selections, and an aesthetic that seamlessly bridges American and
Inspired by acres of lush Virginia countryside, Barry European sensibilities.”
Dixon is known for a distinct aesthetic that blends
Western styles with global influences from a childhood In 2008, Suzanne launched a line of furniture for Hickory Chair, along with a collec-
spent abroad in India, Pakistan, Korea, New Caledonia tion of lighting for Visual Comfort. Her signature style of casual elegance has since
and South Africa. With projects spanning the world, been interpreted into a line of rugs with Safavieh, fine art with Soicher-Marin, acces-
Dixon imagines interiors that infuse artifacts and antiques with present-day sories with Ballard Designs and debuting spring 2011, a fabric line with Lee Jofa.
motifs – all preserving the history and personality of the home’s owners and
their treasures. Carson Kressley
Emmy-Award winning TV Personality Style
Sophie Donelson Expert, Fashion Designer and New York Times
Author and Design Editor Best-Selling Author
Sophie Donelson is an author and design editor. Most Emmy-Award winning TV personality, style expert, fashion
recently Editor in Chief of House Beautiful where she designer and New York Times best-selling author are some
inspired a new generation of design lovers to embrace of the credits of the multi-talented and unforgettable
color and happiness at home, Sophie has also held Carson Kressley. Carson started his career as an independent stylist and became
editor positions at Hampton Cottages & Gardens, invaluable to major designers such as Ralph Lauren. A few years later, he took a leap
Elle Decor and Martha Stewart’s Blueprint magazines. As an independent into television when, in 2003, he became a breakout star as the fashion savant on
journalist she wrote for the New York Times, New York magazine, The Wall Bravo’s Queer Eye for the Straight Guy, which won a primetime Emmy and gained a
Street Journal, and The Globe & Mail. worldwide following for Carson.
During a five-year detour from publishing, Sophie advised digital and retail Currently, Carson’s latest project is a new, much-anticipated show with his
startups including C. Wonder, Curbed and Business of Home, where she was Queer Eye alum Thom Filicia focusing on interior design for Bravo Networks
also the original on-air host of Editor TV. Her national TV appearances include which premiered in October 2018. Carson is a New York Times best-selling
the TODAY Show, Good Morning America, and Open House. A contributor author with three books to his credit, including You’re Different and That’s
to several volumes on home design, Sophie’s 2017 book Style Secrets: What Super and Off The Cuff: The Essential Style Guide for Men and The Women
Every Room Needs quickly became a bestseller. Her next, House Beautiful Who Love Them. His latest book, a women’s style guide Does This Book
Dream Homes: Intimate House Tours & Dazzling Spaces, publishes in April. Make My Butt Look Big? A Cheeky Guide to Feeling Sexier in Your Own Skin
& Unleashing Your Personal Style was released on October 11, 2016 [St.
Martin’s Press] to rave reviews.
A strong supporter of many philanthropic causes, Kressley uses his celebrity
to advance different concerns such as The Trevor Project, The Human Rights
Campaign, AIDS WALK, and the Al D. Rodriguez Liver Foundation.
Design Influencers Conference 2019 | #DesignInfluencersCon 17At Good Earth Plant Company,
we believe plants are life.
We create the most Our passion never changes: creating the most
nature enriched desirable environment for every workspace and
environment for your in every home. An environment where you can
health and well-being. flourish, create, play and grow.
info@goodearthplants.com 858-576-9300SPEAKER BIOGRAPHIES
INFLUENCER TRACK, BRAND TRACK, AND Stephanie Duerden
GENERAL SESSION SPEAKERS Digital Marketing Professional
SportRx
David Blair Stephanie Duerden has been a passionate marketing
professional for 10 years. She worked her way up the
Director of Strategic Services
ladder at Oceanside Glass & Tile from Event Coordinator
Emisare, Inc.
to Marketing Director contributing to significant growth of
Marketing is about engaging people. It’s about finding the companies social channels, brand recognition and overall revenue. In 2017, her
that right mix of words, images, vehicles, channels, and social media efforts gained the attention of Insider Design + Insider Art, exposing
approaches to lead someone one step farther down the brand to 4.8 million new viewers, growing their social following by 20% and
the path to purchase than they are right now. That’s website views by 5%. In 2018, she was offered a new position for San Diego
what everyone at Emisare does, in one way or another. David’s way is to focus based e-commerce company SportRx where she now heads lead gen and customer
on figuring out what our clients need to say (the approaches), and how to say relationship management.
it (the words).
Charles Farina
Michel Smith Boyd Director of Growth and Development
American Interior Designer, Bravo TV Celebrity Analytics Pros
Michel Smith Boyd is an American interior designer and With 10+ years of experience in Digital Analytics,
star of the hit Bravo show, Buying it Blind. His Atlanta almost all of Charles’ experience has been with
based firm, Michel Smith Boyd Interiors, is known for world-leading Google Analytics 360 providers.
Michel’s signature, sumptuous style. Renowned for its Deeply experienced in attribution, cross-device and
distinctive, cultivated, and soulful vibe Michel’s work cross-platform analytics, and marketing data integrations, he has performed
has received countless accolades including being recognized as one of the Top hundreds of Google Analytics training and workshops across the world
20 African American Designers in the country. Additionally, Michel’s work has ranging from small businesses to Fortune 100 global enterprises.
graced the pages of Elle Décor, Traditional Home, Vogue, Veranda, Ebony, and
Washington Post just to name a few. Boyd prides himself on creating spaces
that his clients not only adore but also delight in calling home. Michel’s Will Ferguson
breadth of influence includes residential and commercial interior design as Co-Founder
well as curated collections of luxe rugs, fabrics and trims, wall coverings, Slince, Inc
decorative home accessories, and objets d’art. His signature style masterfully Will spent 15 years moving up the ranks in client-side
juxtaposes masculine and feminine sophistication and he seamlessly blends it marketing at brands like E*trade and Oppenheimer
all under one roof to set the perfect mood. Funds, before becoming Vice President of Online
Marketing at 1-800 Flowers where he ran Social
Shayla Copas Media, SEM, Display Advertising and Affiliates. He eventually moved on to
the start-up world, where in his last role he was Chief Marketing Officer,
Principal and Interior Designer
responsible for all acquisition marketing, analytics, website conversion and
Shayla Copas Interiors
P&L. He was named to 40 under 40 for being one of the most innovative
Shayla is one of the South’s most highly acclaimed brand marketing executives and is a sought-after speaker at industry
award-winning luxury designers and tastemakers! conferences such as Internet Week, ad:tech, Brand Innovators and eTail. His
Her “Southern Glam” aesthetic has graced the pages front-running approach to social commerce and Facebook advertising has
of regional and national publications. Her soon to be been covered by the New York Times, Ad Age and ClickZ. Will decided to start
released show, appropriately named “ Southern Glam” will be released later Slince because he saw a need in the marketplace for a senior-level, digital
this year by the Design Network which displays the glitz, glam and southern executive to work on behalf of clients where their agencies were falling short.
hospitality she is known for.
Shayla is authoring a tabletop design book for Schiffer Publishing, “Four
Seasons of Entertaining” which is due out in 2019. She is currently appointed
by Governor Asa Hutchinson as a commissioner to The Arkansas Governor’s
Mansion Commission where she has spent countless hours working with
the First Family to renovate the state treasure. Shayla was bestowed the
coveted 2017 Philanthropist of the year award by the Women’s Foundation of
Arkansas for her years of inspiring and empowering women throughout her
state.
Design Influencers Conference 2019 | #DesignInfluencersCon 19You can also read
