MEDIA KIT 2019 - LIFES T YLE SPORTS HE ALTH WELLNESS - Bay Street Bull
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L IFE S T Y L E
/
SP ORTS
/
HE A LTH
/
W EL L NE S S
2019
MEDIA
KIT
C OMING SPRING 2019,
R ATHNEL LY GROUP MEDI A , PUBL ISHER
OF BAY S TREE T BULL , IS PROUD TO
INTRODUCE ITS NE W E S T NICHE L IFE S T Y L E
MEDI A BR A ND TO C A N A DA :
GLORY
COVERING THE INTERSECTIONS OF
SPORTS, HEALTH AND WELLNESS WITH DIVERSE
KNOWLEDGE AND ADVICE-BASED
CONTENT, GLORY IS ONE-OF-A-KIND IN THE
CANADIAN MEDIA LANDSCAPE.
LAUNCHING NATIONALLY IN PRINT, DIGITAL,
AND ACROSS ALL SOCIAL PLATFORMS,
GLORY WILL DISTRIBUTE TWO MAGAZINES IN
ITS INITAL YEAR, FOLLOWED
BY A QUARTERLY CALENDAR IN 2020.
GLORY / PRINT DISTRIBUTION
CIRC UL ATION W HERE RE A DER SHIP THE GLOBE & M A IL
DIS TRIBUTION BY M A RK E T
5 0,000 THE GLOBE 200,000
& M A IL
2 ,000 A IR C A N A DA 20,000
LOUNGE S
WORL DW IDE
2 ,000 EL E VATED 20,000
SPACE S
TOTA L TOTA L
5 4,000 24 0,000
BRITISH
COLUMBIA A L B E R TA
9, 5 0 0 4 ,1 0 0 TORONTO
36,400
THE GLOBE & M A IL
DEMOGR A PHIC S
58% 42% 42 YEARS 95% $17 2 K $286K
MALE FEMALE AV E R AG E UNIVERSIT Y AV E R AG E AV E R AG E
AG E O F E D U C AT E D I N D I V I D UA L HOUSEHOLD
RE ADERSHIP INCOME INCOME
A IR C A N A DA LOUNGE
CEO
DEMOGR A PHIC S
A IR C A N A DA
78% 26% 35-54 YE ARS 46% 40% 40% HOLD
LOUNGE S TR A FFIC: MALE FEMALE AV E R AG E AV E R AG E AV E R AG E SENIOR
3 5 0K-3 75K PEOPL E AG E O F HOUSEHOLD HOUSEHOLD M A N AG E M E N T
PER MONTH RE ADERSHIP INCOME: INCOME: POSITIONS
$1 0 0 K-$ 2 0 0 K $200K
GLORY / EDITORIAL SCHEDULE
PRINT
FEATURES
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— —
Maximped Maximped
Eum Deles Eum Deles
— —
Imust Labor Imust Labor
epelent epelent
— —
Alique Alique
THE OPENER
Cullaborum Cullaborum
— —
Ebis Quid Ebis Quid
Evenihil Evenihil
A sports personality recalls one
of the most pivotal moments of
their career
GLORIOUS GEAR
JOSÉ Rounding up the latest and greatest
in health-focused tech, fashion,
and essentials
OFF-DUT Y ST YLE
BAUTISTA Focusing on Fashion and Style
happening beyond the lights of the
mainstage
SPRING FALL
CHOOSE YOUR OWN
ADVENTURE
THE CHAMPION’S THE BRAIN AND BODY Going the distance to find you the best
ISSUE ISSUE
places to be active in body and mind
What does it take to be the best? From coaches to Mental health continues to be an important topic,
THE BUZZ
Bringing you what's new in wellness
athletes, GLORY speaks to some of the brightest as society pushes towards open communication in
and self-care
leaders in the sporting community. This spring, an effort to break down stigma. Coinciding with
the inaugural Champion’s Issue explores the idea Canadian Mental Illness Awareness Week and World GAME CHANGER
greatness, and what Canadians can learn from Mental Health Day, GLORY explores mental health’s A spotlight on mental health;
these icons. With special emphasis placed on the effect on Canadians and the sports and wellness how a sports personality copes
importance of diversity and visibility, the communities, along with the food and practices with pressure
Champion's Issue will showcase inspiring stories recommended for peak cognitive performance.
from female champions and LGBTQ+ trailblazers. Going further, The Brain and Body Issue explores POST- GAME RITUAL
Outside of this, the magazine will assist Canadians wellbeing through the world of addiction (food, Taking you behind the scenes to
in their journey to peak resolution optimization technology, alcohol, drugs, etc) and the self-love peak into how athletes and top
through GLORY’s advice-based content featuring movement. As the year draws to a close, GLORY performers unwind to maintain
athletes and trusted experts covering food also takes a step back to reflect and re-assess what sound body and mind
and nutrition, fitness, sexual health, and aging. we value and prioritize.
Elsewhere, GLORY’s guide to the best gear, fashion,
and tech help you get a competitive edge on Note: Covers portrayed are initial conceptions
the year ahead. and not the final versions of the magazine.
GLORY / DIGITAL
GLORY.media Digital covers the latest
360
Watch video
interview Fred VanVleet, 24
in in sports, lifestyle and wellness
at
baystbull.com
Athlete, Toronto Raptors
From the very base of it, Raptors point guard
Fred VanVleet doesn’t look much like your
typical NBA star. But perhaps that is what
CAMPAIGNS
targeted at millennials ages 18 to 34.
the diminutive 24-year-old native of Rockford,
Ill. wants you to think.
As we sit around during a photo shoot at
the Air Canada Centre practice court,
VanVleet cracks a smile as somebody
suggests this seems to be more like a day of
playing dress up rather than an interview
From a weekly newsletter to social
regarding a guy who’s scrappy character and
incredible grit have Toronto’s home team, the
Raptors, leading their division and fighting it
out for the first seed in the NBA’s Eastern
Conference.
“I was excited coming to Toronto,”
VanVleet says. “I was lucky to have two of my
media to video, as well as a website
friends from college be from here. I already
kind of had an idea of the culture.”
VanVleet headed to the Raptors as an
GLORY prides itself on its ability to
undrafted free agent following a stellar
career at Wichita State, where among the
accolades he received, included twice being
populated with daily content, GLORY.
named the Missouri Valley Conference player
of the year in 2014 and 2016.
Still, he had to fight to get here. Being
overlooked and unheralded, he says, just
reach its audience exactly where
gave him more determination to get to the
top.
“When adversity hits, you have to make it
media will be the go-to for luxury,
through. That and perseverance go hand in
hand, in life and in basketball. If you want to
be successful, those should be some of your
they want us. Through events,
core values,” VanVleet says.
But it got him noticed. So noticed in fact,
that when his old high school, Auburn High
sports-lifestyle.
in Rockford, was looking for a keynote
TK
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speaker for their 2014 commencement
ceremony, they asked for VanVleet to step up
like he has for the Raptors so many times
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print magazines, digital, e-blasts,
this season.
TK
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“Me going back to do the commencement
speech, where we grew up - a lot of those
dolor sit amet kids never see anything outside of that city.
Wardrobe Toronto is an underlooked, unheralded city.
TK
DIGITAL
exclusively I’ve loved my time here.”
provided by Lorem ipsum Having recently become a father, he wants
e-newsletters, video, and social
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jacket, $348; his two-month old daughter to learn the
values he’s acquired to help her forge her
PHOTOGRAPHY BY MAURICIO CALERO;STYLING: SHARAD MOHAN
J-Pinal orange
jacket, $278; own path.
Dagh jeans, $398; “My daughter is going to have different
S-KBY sneakers,
$180 challenges. She’s going to grow up in a world
completely different from mine. I just want to
media. GLORY works with brands
be honest with her and be truthful. No
matter if you’re rich or poor, you’ve got to
FEATURES
work hard.” — EH
The Takeaway: Adversity and underestimation are
opportunities to prove your doubters wrong.
#BSB30X30 @BAYSTBULL
to create 360-campaigns to
reach Canada’s most influential
THE ROUNDUP F R E D VA N V L E E T
X D I E S E L C A M PA I G N
SOCIAL
MEDIA and affluent audience as they go
Weekly highlights on the latest in through their daily lives.
sports news
WHAT GLORY
THE 5 Ws CAN OFFER
Capturing trends in health and • Glossed Inserts
wellness; who is doing it, what • Print advertising
it is, where it popped up, when it • Online site takeovers
popped and why. • Print and online
branded content
WELLNESS WORKOUT • Sponsored newsletter
How to give the mind and body • Social media and
a break influencerstrategy
F R E D VA N V L E E T
VIDEO • Print and online coverage
RECIPE OF THE WEEK
• On-site event activations
A step-by-step process on how
• Branded Video
to make wholesome, healthy
and fulfilling dish, from one of
Canada's best restaurants
PEAK PERFORMANCE
Taking a look at the strength and
science behind athlete's exercise
techniques for peak performance
SERGE IBAK A
X PA N E R A I C A M PA I G N
J O S É B A U T I S TA
X HUBLOT
GLORY / AD RATES AND SPECS
SIZE 1x 2x PRINT SPECS
• Printed high speed, web offset lithography, perfect bound
FUL L PAGE $8,3 31 $6,66 4
on uncoated paper stock
TRIM SIZE:
9 " W X 1 0.7 5" H • Cover, Inside Front Cover, Pg 1-4, Inside Back Cover and
LIVE AREA: Back Cover are printed on coated paper stock
7. 5" W X 9.7 5" H
DOUBL E PAGE $13,3 31 $10,66 4 TECHNICAL REQUIREMENTS
SPRE A D • All critical matter must be kept within the live area dimensions
TRIM SIZE:
• All bleed ads require 0.125" all around
18 " W X 1 0.7 5" H • All type matter not intended for bleed should allow 0.75" from
LIVE AREA: trim/gutter edge
17 " W X 9.7 5" H • Publisher reserves the right to crop 0.125" on either side of
INSIDE FRONT $14,66 3 $11,7 30 bleed for trim variation
C OV ER • All Spot Colours / RGB images converted to CMYK
• All fonts are outlined and images embedded.
INSIDE BACK $9,5 51 $ 7,6 4 0
• All High-res images are 400dpi (minimum for size-as images)
C OV ER
• All Illustrator Item Attributes set to 2400 dpi (Minimum
OUTSIDE BACK $12 ,366 $9,892 1200 dpi)
C OV ER • Trim, Bleed, Colour Control Bars and Centre marks included
S CENT $9,88 4 $ 7,907 in file
• Cropmarks should be offset 0.1667" from trim (NO cropmarks
2-PAGE C OV ER $16,017 $12 ,813 should appear in the live or bleed area)
G ATE • For large areas of black, please use Rich Black:
INSIDE FRONT $ 2 2 , 282 $17,82 5 C40 M30 Y30 K100 (uncoated pages)
C OV ER G ATE C30 M0 Y0 K100 (coated pages)
• File format accepted: PDF/x-1a
INSIDE BACK $14, 24 2 $11,393 • All supplied proofs must be made from the final supplied file.
C OV ER G ATE Colour bars required on proof.
• We will not accept responsibility for files and/or proofs which
C OL L A BOR ATIONS 1x 2x do not meet published specifications.
• Export PDF as PDF/x-1a at 400 dpi
BR A NDED $8,93 5 $ 7,14 8
C ONTENT
PROOFING REQUIREMENTS
DP S BR A NDED $13,696 $10,956 Files should be accompanied by a MACS-standard digital press proof (i.e.
C ONTENT pictro or iris with colour bars) made from the final file. Specifications can be
found at magazinescanada.ca. Colour lasers or PDFs are NOT acceptable
C US TOM BR A NDED $ 2 5,985 $ 20,7 88 press proofs. In those cases where a client decides not to supply a proof, Bay
INSERT (8 P G) Street Bull will run to MAC standards. Please note, as with any high-speed web
press, colour variation within MAC tolerances must be expected on occasion
C US TOM BR A NDED $ 38,3 45 $ 30,6 76 due to running speed and in-line conflicts. Bay Street Bull can output a proof at
INSERT (16 P G) an additional charge of $30-$50, depending on the size of the ad.
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