2019 MEDIA KIT - Nob Hill Gazette
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2019 ME D IA K IT
THE BAY
AREA’S
ORIGINAL
SOCIAL
MEDIA
Know your audience. Not just as a
demographic. Not just their zip codes.
Not as a faceless archetype. Know
the people. Understand them and the
ecosystem they inhabit. Build decades
of credibility. Stay fresh. Stay relevant.
Surprise and delight your readers.
This formula is what makes the Nob
Hill Gazette different. We’re more
than San Francisco’s most important
luxury lifestyle magazine; we are the
publication-of-record for the City’s
social, cultural and philanthropic
activity—for 40 years and counting.
NOBH ILLGAZ E TTE.COM
2019 EDITORIAL
THEMES & DEADLINES
LOCAL PERSPECTIVE
The Nob Hill Gazette is a big, bold canvas for telling the most compelling stories in the region with a
mix of insider knowledge, cheeky charm and eyepopping, oversized visuals that only the Gazette can
deliver. Our hyperlocal focus on culture, philanthropy and achievement sets us apart and allows us to
dig deep into the truly compelling aspect of each and every story: the people involved.
2019 EDITORIAL
IN EVERY ISSUE
Classic
Irreplaceable local institutions with big stories
to tell.
The Wardrobe
Hold onto your hats — and scarves, watches
and other accessories – we’re showcasing
some of the most incredible closets in the
neighborhood.
Arts
From gallery openings
Calendar and short artist profiles
A cornerstone of every issue of the Nob Hill to blockbuster shows
Gazette. It’s where you need to be, when and insider tips.
you need to be there, and why it’s the most
Secrets Of
important ticket in town.
If you’ve ever met
Openings someone at a party who
A rundown of the trendiest new restaurants, told you what their job
galleries, wineries and private clubs opening was and you thought,
their doors for the first time. “Wow, what’s THAT
like?” this is for you.
Food & Wine
Meet the personalities behind the hottest Party Pages
eateries and enotecas in town. A roundup of the
previous month’s
Movers & Shakers most important and
Six high-achievers on our radar each month, glamorous get-
making moves and breaking news togethers
2019 EDITORIAL
THEMES & DEADLINES
January March May
THE A-LIST BEAUTY ART
For more than 40 years, the mark of As spring begins to bloom, the Nob As the SFMOMA continues to make
“arrival” for aspiring swells was a mention Hill Gazette opens a window on beauty its case for the throne as the country’s
in the Nob Hill Gazette. It culminates in across a range of incarnations: Style. foremost institution of modern art, the
the annual “A-List,” celebrating those Elegance. Grace. Design. Fashion. Nob Hill Gazette embarks upon its
who dominated the previous year’s Humanity. With fascinating perspectives third annual art issue, a paean to the
social and charitable scene. The A-List from key Bay Area personalities, moving region’s talented crop of artists – past
is easily the most anticipated – and profiles and our jaw-dropping Spring and current – as well as a deep insider’s
pored over – issue of the year, and in Fashion coverage, the beauty issue perspective on some of the local art
2019 we’re giving it a shot of adrenalin. provides all of the taste, glamor and world’s most powerful players behind
Buckle up! panache that makes the Gazette great. the curtain.
February April June
PASSION COMEDY THE BAY
Who needs mere “love” when you April Fools! The Nob Hill Gazette Without the San Francisco Bay, what
can have “passion?” Our passion issue strikes the funny bone with its first issue would we be? Los Angeles? In this
breathes new life into the theme, devoted to comedy, humor and satire. love letter to the defining element of
exploring the notions of attraction, The Gazette’s comedy issue digs deep our region, readers will embark upon
desire and unshakable commitment. on San Francisco’s comic pedigree, a fascinating journey of discovery.
Look for features involving stirring mining all corners of the region for the Punctuated by a series of compelling
romances, quirky collectors, dedicated choicest bits of humor. Along the way, features that bring to life the big
altruists and everything in between readers will find the same incredible personalities and big ideas associated
– along with our ever-popular “most profiles and big interviews they’ve come with the bay, the Nob Hill Gazette sails
eligible” singles feature. to expect from the Nob Hill Gazette. into topics from recreation and activism
to identity, business and history.
2019 EDITORIAL
THEMES & DEADLINES
July September November
MUSIC CREATIVITY GOOD WORKS
From the Grateful Dead to Michael We’re kicking off gala season, and With a nod to Thanksgiving, the Nob
Franti, and from Huey Lewis to we’re doing it in true Nob Hill Gazette Hill Gazette good works issue explores
Devendra Banhart, our region has long style! With a nod to the scores of local the impact that various San Franciscans
cultivated world-class musical talent. creatives who have had an outsized (and Peninsulans) are having on their
In our second annual music issue, the impact on the world, our creativity communities. In addition to profiles on
Nob Hill Gazette takes readers on a issue folds in fall fashion, pre-event key charitable and nonprofit players
sonic journey, examining the untold gala coverage, profiles of creative throughout the community, we’ll
stories of iconic venues, the hidden geniuses across a range of fields and examine the changing landscape of
musical talents of Gazette readers, joy-inspiring features. Look for an philanthropy and the evolving nature
under-the-radar musical giants and a eclectic lineup that will surprise and of public service. It’s a ray of light
range of other audio delights. delight. during challenging times.
August October December
THE FUTURE ICONOCLASTS HOME
What’s to come? We have no idea, but The Bay Area is known for being a Home is a big concept, and it’s a
the region is filled with brilliant people region of risk takers, from the Gold fitting coda to our year. This isn’t your
who think about what’s next day-in and Rush fortune seekers to today’s traditional interior decorating issue; it’s
day-out, and we’re going to ask them. startup kids. The Gazette’s iconoclast an exploration of our roots, our identity
As parents prepare to send their kids issue pays tribute to those who go and what makes us comfortable and
to school—more nervous about the against the grain, do it their way, take grounded. Just in time for the holidays,
years ahead than ever—our future issue risks and go boldly wherever they the home issue examines our ties to
includes a spotlight on local futurists and damn well please. Look for a range people, places and things that taken
visionaries, along with youth-focused of wow-inducing profiles and features together, make us who we are. It’s our
stories that foreshadow what’s next. that you won’t find anywhere else. sign-off on 2019.
2019 EDITORIAL
THEMES & DEADLINES
Reservations Materials Delivered
JANUARY The A-List 12/8 12/18 12/30
FEBRUARY
MARCH
Passion
Beauty
1/8
2/5
1/15
2/12
1/27
3/3
Q1
APRIL Comedy
Q2
3/12 3/19 3/31
MAY Art 4/9 4/16 4/28
JUNE The Bay 5/11 5/18 6/2
JULY
Q3
Music 6/11 6/18 6/30
AUGUST The Future 7/9 7/16 7/28
SEPTEMBER Creativity 8/10 8/17 9/1
Q4
OCTOBER Iconoclasts 9/10 9/17 9/29
NOVEMBER Good Works 10/8 10/15 10/27
DECEMBER Home 11/9 11/16 12/1
Dates & Specific Editorial Calendar are subject to change
OUR READERS
GENDER BREAKDOWN AGE
37%
male 47.5
MEDIAN HOUSEHOLD INCOME
63%
female $549,000
CULTURALLY & SOCIALLY ATTUNED
53%
have visited an art museum
75% of NHG readers indicate or a paid music event in the
interest in attending NHG past 12 months
80%
events. have donated to cultural,
77%
of survey respondents social, educational or
“always” or “usually” read healthcare nonprofits in the
the Nob Hill Gazette. past 12 months.
TOTAL DELIVERY OF APPROXIMATE TOTAL DELIVERY OF THE NOB HILL
THE NOB HILL GAZETTE READERSHIP GAZETTE ON THE PENINSULA
64,500 400,000+ 36,000
Source 2018 Scarborough Report and Nob Hill Gazette/Surveymonkey 2018 reader survey.
OUR NEIGHBORHOOD
THE BAY AREA’S MOST EXCLUSIVE ENCLAVES
$6,747,500
1 6 $3,753,200
3
ATHERTON 94027 PORTOLA VALLEY 94028
$4,345,500
7 $3,571,900
LOS ALTOS 94024
4
PALO ALTO 94301
$4,267,500
LOS ALTOS 94022
8 $3,524,300
STANFORD 94035
— Source: Forbes magazine, July 2018
San Francisco generates Six of the country’s Many of the world’s most
more than 34% of all U.S. venture
10 most expensive valuable brands are right in our
capital investments. The South back yard. Think Facebook, Apple,
Bay accounts for an additional
zip codes by median Google, Salesforce, Levi’s, Gap,
10%. In total, these two regions home value are in Charles Schwab and Wells Fargo,
provided more than $30 billion in the Bay Area (and all just to scratch the surface.
venture funding in 2016. within the Gazette’s
— Source: Citylab, October 2017 distribution zone)
MARIN
Tiburon
Mill Valley
SAN EAST BAY
FRANCISCO Piedmont
The Marina
Seacliff
Cow Hollow
Russian Hill
Telegraph Hill
North of Lake Street
Presidio Heights
Pacific Heights
Nob Hill
Union Square
Rincon Hill
Ashbury Heights
Potrero Hill
Noe Valley PENINSULA
Forest Hill Hillsborough
St. Francis Wood San Mateo
Belmont
Woodside
Atherton
Menlo Park
Palo Alto
Portola Valley
Los Altos Hills
Los AltosPAGE SPECS
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TECHNICAL
SPECIFICATIONS
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1/2
Vertical
1/2 1/4 CONTACT
Horizontal
Jill Pietrowiak,
jill@nobhillgazette.comWHAT THEY’RE
SAYING
“Prada, Kiton, Dolce & Gabbana, Valentino,
Ferragamo and just about every other high-
end clothing line were represented on the
300 swells who showed up.”
Willie Brown, former Mayor of San Francisco,
on the Nob Hill Gazette’s party for Lois Lehrman
“The magazine is integral to our community,
having captured San Francisco’s history and
people for the past 40 years. If a picture is
worth a thousand words, the Gazette is worth
a million -- its pages are filled with incredible
photos that capture the verve of the City.”
Dianne Feinstein, U.S. Senator
and former San Francisco Mayor
“My favorite story is when I was traveling
across country, I took my Nob Hill Gazette
on the plane to read and as I sat down in my
seat, the woman sitting next to me pulled
out her Gazette at exactly the same time.
We exchanged smiles and started reading.”
Brian Boitano, Olympic Gold Medalist
and San Francisco residentADVERTISER
TESTIMONIALS
“The Nob Hill Gazette—tasteful, CASE STUDY
authentic, fun and high-end—is AD BUILT BY OUR IN
perfectly aligned with my brand. HOUSE DESIGN TEAM
Luxury clothing brand Karen Caldwell Design worked
More important, it generates a with our staff to develop impactful creative for her
direct response. Web traffic, calls inaugural Gazette campaign. Our award-winning design
and emails have all spiked.” team helped craft a range of creative options that were
distinctive, on-brand and tailored to her target audience.
—Karen Caldwell Additional charges apply for design services.ADVERTISER
“The Nob Hill Gazette CASE STUDY
is a critical piece of my MONTHLY ADVERTISER
advertising puzzle. No other REAPS REWARDS
publication is as focused on Everything about the Nob Hill Gazette is focused
on our target audience, from editorial decisions, to
the audience I want to reach. distribution, to the invite lists at our parties. Committed
It positions my company advertisers like Carolyn Chandler understand that
steady, long-term exposure in the pages of the Nob Hill
exactly where I want it to be.” Gazette pays significant dividends. We don’t just serve
—Carolyn Chandler the community; we’re an important part of it.ADVERTISER CASE STUDY THE POWER OF A FULL PAGE Not all magazine pages are created equal. A full page or spread in the Nob Hill Gazette makes more than an impression, it makes an impact. Our page dimensions and production quality allow advertisers to go big and let their creative shine. Grail Photography recognized the opportunity and created a stunning full page ad to showcase their work. “The response to my first full-page ad was overwhelming. Readers just engage with the Gazette on an entirely different level; I’m booked up for the rest of the year!” —Paula Bennett
ADVERTISER CASE STUDY WE KNOW WHAT MOVES PEOPLE Everything about the Nob Hill Gazette is focused on our target audience, from editorial decisions, to distribution, to the invite lists at our parties. Committed advertisers like Carolyn Chandler understand that steady, long-term exposure in the pages of the Nob Hill Gazette pays significant dividends. We don’t just serve the community; we’re an important part of it. “The most important thing to understand about the Nob Hill Gazette is that it knows San Francisco because it is San Francisco. No other publication has a more intimate understanding of its audience and what moves it. As an advertiser, that’s important to me.” —Joel Goodrich
ADVERTISER
PHOTO BY SPENCER BROWN; MAKEUP: CHRYSTAL LINAJA; HAIR: ASHLEE SAMSON
Holiday Heroes: Game on!
G
Since 2009, this one- Bonds as he receives they create warm holiday we will host an additional
olden State Warriors alumnus Adonal Foyle and 2017 Holiday Heroes Chairs Marie
of-a-kind event provides WWFC’s fifth annual memories while also 200 children displaced
Hurabiell and Michelle Harris play a little “1 on 6” with kids in Bayview-Hunter’s Point. kids of all ages, and from Inspiration Award. giving back,” says WWFC by the North Bay fires.
Wender Weis Foundation for Children and the Warriors Community Foundation refurbished all backgrounds, the rare “Holiday Heroes is Founder Amy Wender- It is psychologically
opportunity to access the a wonderful tradition Hoch. “We have many important to provide an
this beautiful basketball court with funds raised from Holiday Heroes 2015. The “team” is Giants’ dugouts and batting for so many. Each year, long-standing beneficiaries experience of joy in a time
“training” for this year’s festivities on Tuesday, December 5, at AT&T Park, where Bay Area athletes cages, enjoy ballpark fare families kick off their we support while also of uncertainty.”
will stuff teddy bears, lead story time and greet the kids. Funds raised support sports and arts and hang with sports icons holiday season with us. meeting urgent needs of
For information about Holiday
including SF Giants legend We are proud to present the community we love. Heroes tickets and WWFC, visit
programs for underserved children and provide them with a magical holiday moment. and Home Run King Barry an experience where I’m honored to announce www.wenderweis.org.
38 NOVEMBER 2017 | NOB HILL G AZETTE NOB HILL G AZETTE | NOVEMBER 2017 39
“As a nonprofit foundation, CASE STUDY
every dollar we spend is a careful A PARTNER TO HELP
investment. With the Nob Hill TELL YOUR STORY
Gazette, it’s more than that; it’s a Philanthropic giving and community
true partnership. The NHG team is engagement are at the heart of everything
truly invested in our success, and they we do. Our team will work with your nonprofit
organization to tell your story in an impactful,
show that in everything they do.” engaging way that drives exposure and
—Amy Wender-Hoch ultimately, donations.You can also read
