2020 MEDIA KIT - Nob Hill Gazette
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2020 ME D IA K IT
OUR
FORMULA
Know your audience. Not just
as a demographic. Not just their
zip codes. Not as a faceless
archetype. Know the people.
Understand them and the
ecosystem they inhabit. Build
decades of credibility. Stay
fresh. Stay relevant. Surprise and
delight your readers.
This formula is what makes the
Nob Hill Gazette different.
We’re more than San Francisco’s
most important luxury
lifestyle magazine; we are the
publication-of-record for the
region’s social, cultural and
philanthropic activity—for 42
years and counting.
NOBH ILLGAZ E TTE.COM
OBSESSED OVER...
FOR 42 YEARS
The Nob Hill Gazette is more than a magazine — it’s an object of fascination MOST POPULAR TOPICS
for the Bay Area’s most exclusive audience. Locally owned, produced and
• Personalities • Travel
read by the region’s most affluent and educated residents, the Gazette is
• Food+Wine • Art/Music
both a San Francisco institution and an aspirational icon. Our hyperlocal
insight on culture, philanthropy and achievement produces a tightly curated • Home/Design • Social Events
audience navigating a brilliantly designed, oversized canvas unlike any • Real Estate • Philanthropy
other regional publication in the SF Bay Area market. • Beauty/Fashion • Wellness
Our digital platform provides an attractive, brand-safe, and hyper-focused
environment for clients seeking valuable mindshare. Display opportunities
including 100% share-of voice options run alongside the Gazette’s
trademark mix of insider knowledge, cheeky charm and eyepopping visuals.
CONTENTS
5 READERSHIP STATISTICS
Who reads the Gazette?
7 MEET THE TEAM
The people behind the Nob HIll Gazette.
8 PARTNERS
The company we keep.
9 ADVERTISING OPPORTUNITIES
Ways to tell your brand story.
13 EDITORIAL THEMES & DEADLINES
What’s on tap for 2020.
15 TESTIMONIALS
What people are saying.
OUR READERS
GENDER BREAKDOWN AGE
37%
male 47.5
AVERAGE HOUSEHOLD INCOME
63%
female $559,000
CULTURALLY & SOCIALLY ATTUNED
75% of NHG readers indicate
interest in attending NHG
events.
53%
have visited an art museum
or a paid music event in the
past 12 months
77% 80%
of survey respondents have donated to cultural,
“always” or “usually” read social, educational or
the Nob Hill Gazette. healthcare nonprofits in the
past 12 months.
TOTAL DELIVERY OF APPROXIMATE UNIQUE MONTHLY VISITS
THE NOB HILL GAZETTE READERSHIP TO NHG.COM
100,000 400,000+ 20,000
Source 2018 Scarborough Report and Nob Hill Gazette/Surveymonkey 2018 reader survey.
5
MARIN
Tiburon
Mill Valley
SAN EAST BAY
FRANCISCO Piedmont
The Marina
Seacliff
North of Lake Street
Presidio Heights
Ashbury Heights
Cow Hollow
Forest Hill
St. Francis Wood
Noe Valley
Pacific Heights
Russian Hill
Nob Hill
Telegraph Hill
Potrero Hill PENINSULA
Union Square Hillsborough
Rincon Hill San Mateo
Belmont
Woodside
Portola Valley
Atherton
Menlo Park
Palo Alto
Los Altos Hills
Los Altos
OUR TEAM
Clint Reilly Janet Reilly Erin Carlson Matt Petty
Co-Owner Co-Owner Editor Creative Director
Clint’s roots in San Francisco Recently appointed to the Acclaimed author of Widely regarded as one of
stretch back to the 1860s. prestigious UC Board of popular books on Norah the region’s top creative
His wholly-owned business Regents by Governor Gavin Ephron and Meryl Streep, minds in the business,
portfolio includes the Newsom, Janet co-owns the Hollywood Reporter veteran Matt Petty was tasked with
Gazette, several marquee Gazette and provides one of Erin Carlson brought her overhauling the look and
Financial District office the magazine’s most beloved characteristic style and feel of a beloved 40-year-
properties, the Julia features, “The Interview with sensibilities to the pages old publishing institution
Morgan Ballroom and the Janet Reilly.” Janet is the a of the Gazette in 2016, when he joined the team
Merchants Exchange Club former board member of the helping usher the title into as art director in 2016.
event venues, and Credo Presidio Trust, co-founder an engaging, expansive new Today, Matt oversees all
restaurant. Clint is also an and president of Clinic by era. As editor, Erin ensures aspects of the magazine’s
active philanthropist focused the Bay, and former host and that the Gazette charts new structure and design,
on education, the arts and producer of “The Mix with territory while remaining providing eyepopping visual
health care accessibility. Janet Reilly,” a public affairs true to its storied legacy. sotrytelling across our broad
show on NBC Bay Area. canvas.
Frank Holland Philip Spiegel Jill Pietrowiak Karen Fraser
Executive Editor Executive VP, Sales Associate Publisher Sales Director
Veteran media professional Phil Spiegel, a fourth- The longest-tenured Nob Boasting a track record
and longtime Clint Reilly generation San Franciscan, Hill Gazette employee, of success with industry
Organization executive oversees the magazine’s Associate Publisher Jill giants such as the New York
Frank Holland oversees revenue operations Pietrowiak manages Times and the Wall Street
the strategic direction and client engagement client relations, circulation Journal, Karen Fraser now
of the Gazette and the strategy. Another longtime activities and key strategic helms the Gazette’s business
extension of the Gazette executive at the larger Clint relationships for the development activites.
brand. A longtime local Reilly Organization, Phil magazine. Jill is a fixture Karen is a skilled partner in
resident and UC Berkeley also operates the firm’s on the City’s social scene, creating impactful campaigns
alum, Frank strives to create hospitality businesses, representing the Gazette for clients, leveraging the
a publication that speaks to including the Julia Morgan at key events and helping Gazette’s many unique
new and existing audiences in Ballroom and the Merchants to shape the magazine’s advantages on behalf of our
surprising and delightful ways. Exchange Club. coverage of the same. advertising partners.
7
PARTNERS 8
PARTNERSHIPS
PACKAGED SOLUTIONS FOR MAXIMUM ENGAGEMENT
360-degree impact
Your brand story is important to us.
That’s why we’ve developed dynamic
campaigns to strategically position our
partners across our full spectrum of
media and event channels. We’ll work
with you to develop a bespoke campaign
tailored specifically to your goals.
9
PRINT
SPREAD 21 X 15 INCHES (.25” SAFE ZONE, .25” BLEED)
TECHNICAL
SPECIFICATIONS
FULL PAGE 10.5 X 15 INCHES (.25” SAFE ZONE, .25” BLEED)
• Page trim size: 10.5 x 15 inches
1/2 PAGE HORIZONTAL 10 X 7 INCHES • Bleed available on spread
and full (.25” required)
1/2 PAGE VERTICAL 4.9167 X 14.1667 INCHES
• Spread and full ads require
1/4 PAGE 4.9167 X 7 INCHES .25” inside margin (“safe zone”)
• Printing: Heat offset web
on coated paper stock
• Printed line screen: 200 lpi
• Ad specs are as follows:
• PDF/X-1a is Nob Hill Gazette’s preferred
file format. No native application files are
SPREAD FULL accepted.
• Files submitted as native
formatted files will be charged
a $250 processing fee.
• A customer-supplied, SWOP-approved,
contract color proof is required to ensure
color accuracy
on all ad files submitted. If no such proof is
supplied, no guarantees can
be made on the accurate reproduction of
the ad file on press. No exceptions.
1/2 • Submit files digitally to:
Vertical production@nobhillgazette.com
1/2
Horizontal 1/4 CONTACT
sales@nobhillgazette.com
10DIGITAL
ARTICLE PAGE 300 X 250 PIXELS
OPPORTUNITIES
Sole-Sponsorship of NHG.com
HOMEPAGE LEADERBOARD 728 X 90 PIXELS
Maximum impact option provides
SKYSCRAPER 300 X 600 PIXELS homepage banner + skyscraper on all
article pages and social promotion
Monthly newsletter
Reach the Gazette’s highly engaged
4,000 email subscribers with the sole
sponsorship of our monthly issue
rundown, featuring a subject line
mention, header logo and 150 words
(with text links) bookending content.
Dedicated email drop
Dedicated, customized marketing email
to NHG subscribers. Available any day
of the week as desired.
Homepage Leaderboard Social media (IG, FB, TW)
Homepage Leaderboard, 728x90
Lead position above the scroll at
nobhillgazette.com
Skyscraper, 300x600
Article
Oversized sidebar banner, first position
Page on all article pages
Skyscraper Article Page, 300x250px
Standard article page banner, first
position across run of site
CONTACT
sales@nobhillgazette.com
11EVENTS
Sponsored Events
Social, charitable and cultural events
have known for decades that the
Nob Hill Gazette is the region’s most
powerful media sponsor. Our media
sponsorship packages ensure that
your event receives the attention
and celebration it deserves.
Pop-Ups
Because we operate our own
premier event production
company, we are able to
partner with our clients in
their own spaces (or ours) to
create fully customized pop-
up events that engage our
readers.
NHG Programs
San Francisco is an event city, and for
42 years, the Nob Hill Gazette has been
on the beat. Since joining the Clint Reilly
Organization in 2017, the NHG is also
behind the curtain, producing a range of CONTACT
marquee social and philanthropic events sales@nobhillgazette.com
with valuable sponsorship opportunities.
122020 EDITORIAL
THEMES & DEADLINES
IN EVERY ISSUE
The Interview with Janet Reilly
An in-depth discussion with the region’s
biggest names in entertainment, government,
business and philanthropy.
The Wardrobe
Hold onto your hats — and scarves, watches and
other accessories – we’re showcasing some of the
region’s most eye-popping closets.
Arts
From gallery openings
and short artist profiles
Calendar to blockbuster shows
A cornerstone of every issue of the Nob Hill and insider tips.
Gazette. It’s where you need to be, when you need
to be there, and why it’s the hot ticket in town. Five
Openings Questions
If you’ve ever met
A rundown of the trendiest new restaurants, someone at a party who
galleries, wineries and private clubs openings. told you what their job
was and you thought,
Food & Wine “Wow, what’s THAT
Meet the personalities behind the hottest like?” this is for you.
eateries and enotecas in town.
Movers & Shakers Party Pages
A roundup of the previous
Six high-achievers on our radar each month, month’s most important and
making moves and breaking news glamorous get-togethers.
132020 EDITORIAL
THEMES & DEADLINES
Reservations Materials Delivered
JANUARY Health & Wellness | Go: Hawaii 12/8 12/18 12/28
Q1 FEBRUARY
MARCH
The Nob Hill Gazette A-List
Spring Style
1/8
2/5
1/15
2/12
2/1
2/29
Q2
APRIL Eligibles | Go: Monterey/Carmel/Big Sur 3/4 3/11 3/28
MAY The Art Issue 4/8 4/15 5/2
JUNE Architecture & Design | Home renovation guide 5/6 5/13 5/30
Q3
JULY Politics & Power | Go: Wine Country 6/3 6/10 6/27
AUGUST Rest & Relaxation 7/9 7/16 8/1
SEPTEMBER Fall Fashion | Gala Preview 8/5 8/12 8/29
Q4
OCTOBER Anniversary Issue | Go: Tahoe 9/9 9/16 10/3
NOVEMBER Education & Private Schools 10/7 10/14 10/31
DECEMBER Holiday Entertaining | Gift Guide 11/4 11/11 11/28
Dates & Specific Editorial Calendar are subject to change
14WHAT THEY’RE
SAYING
“Prada, Kiton, Dolce & Gabbana, Valentino,
Ferragamo and just about every other high-
end clothing line were represented on the
300 swells who showed up.”
Willie Brown, former Mayor of San Francisco,
on the Nob Hill Gazette’s party for Lois Lehrman
“The magazine is integral to our community,
having captured San Francisco’s history and
people for the past 40 years. If a picture is
worth a thousand words, the Gazette is worth
a million -- its pages are filled with incredible
photos that capture the verve of the City.”
Dianne Feinstein, U.S. Senator
and former San Francisco Mayor
“My favorite story is when I was traveling
across country, I took my Nob Hill Gazette
on the plane to read and as I sat down in my
seat, the woman sitting next to me pulled
out her Gazette at exactly the same time.
We exchanged smiles and started reading.”
Brian Boitano, Olympic Gold Medalist
and San Francisco resident
15ADVERTISER
TESTIMONIALS
“The Nob Hill Gazette—tasteful, CASE STUDY
authentic, fun and high-end—is AD BUILT BY OUR IN
perfectly aligned with my brand. HOUSE DESIGN TEAM
Luxury clothing brand Karen Caldwell Design worked
More important, it generates a with our staff to develop impactful creative for her
direct response. Web traffic, calls inaugural Gazette campaign. Our award-winning design
and emails have all spiked.” team helped craft a range of creative options that were
distinctive, on-brand and tailored to her target audience.
—Karen Caldwell Additional charges apply for design services.
16CHANDLER PROPERTIES
“The Nob Hill Gazette CASE STUDY
is a critical piece of my MONTHLY ADVERTISER
advertising puzzle. No other REAPS REWARDS
publication is as focused on Everything about the Nob Hill Gazette is focused
on our target audience, from editorial decisions, to
the audience I want to reach. distribution, to the invite lists at our parties. Committed
It positions my company advertisers like Carolyn Chandler understand that
exactly where I want it to be.” steady, long-term exposure in the pages of the Nob Hill
Gazette pays significant dividends. We don’t just serve
—Carolyn Chandler the community; we’re an important part of it.
17GRAIL PHOTOGRAPHY
CASE STUDY
THE POWER OF
A FULL PAGE
Not all magazine pages are created
equal. A full page or spread in the
Nob Hill Gazette makes more
than an impression, it makes an
impact. Our page dimensions and
production quality allow advertisers
to go big and let their creative shine.
Grail Photography recognized the
opportunity and created a stunning full
page ad to showcase their work.
“The response to
my first full-page ad
was overwhelming.
Readers just engage
with the Gazette on an
entirely different level;
I’m booked up for the
rest of the year!”
—Paula Bennett
18JOEL GOODRICH
CASE STUDY
WE KNOW WHAT
MOVES PEOPLE
Joel Goodrich, one of the San Francisco
Bay Area’s top luxury real estate brokers,
is also a fixture on the City’s social and
philanthropic scene. With 360-degree
knowledge of the publication, our
editorial coverage and our readership,
Joel has some powerful things to say: it.
“The most important
thing to understand
about the Nob Hill
Gazette is that it knows
San Francisco because
it is San Francisco.
No other publication
has a more intimate
understanding of its
audience and what moves
it. As an advertiser, that’s
TOP: HAYDEN PHIPPS
important to me.”
—Joel Goodrich
19HOLIDAY HEROES
“As a nonprofit foundation, CASE STUDY
every dollar we spend is a careful A PARTNER TO HELP
investment. With the Nob Hill TELL YOUR STORY
Gazette, it’s more than that; it’s a Philanthropic giving and community
true partnership. The NHG team is engagement are at the heart of everything
truly invested in our success, and they we do. Our team will work with your nonprofit
organization to tell your story in an impactful,
show that in everything they do.” engaging way that drives exposure and
—Amy Wender-Hoch ultimately, donations.
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