Take the lead in 2021 - Yaffa Media
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Take the lead in 2021
From the editor AdNews is the voice and conscience of the media and advertising industry and its biggest supporter since 1928. We reach every player, from the intern to the seasoned CEO, with a website, a print magazine, a newsletter direct to email boxes and fast updates via social media. We dig into every corner, events small and large, opinions left and right, and everything in between. We report, analyse, forecast, predict, reflect and chronicle change, both the highs and lows. We score pitches, track appointments, seek out the heroes and the stars, young and old, and highlight emotion embedded in campaigns. We answer the why, dig deep into the numbers, identify trends and explain what this means for marketers, agencies and the whole industry. And we reward excellence with the AdNews Agency of the Year Awards, the ultimate in recognition for creativity, media strategy planning and leadership. AdNews is the industry. Chris Pash The Editor, AdNews
85% 18%* 27%*
have a $100k+ of our audience is of our audience
annual income Senior Management is Head of team
Our audience, your customer
Smart executives, the decision makers, have moved on from the puff and fake news
with vested Interests to News, Analysis and ideas they can trust.
AdNews cuts through the clutter and the hype, a search engine of authority, we are on
the pulse of this industry’s most vital issues for progress.
We know the devil is in the detail, unafraid to ask the harder questions and challenge
72%* 46% 54% the status quo.
of AdNews audience Female male We are not for everyone.
is involved in media That’s why this industry’s most influential count on AdNews’ view and transparency.
planning and buying Real News, carefully curated, vetted and sourced. Saving their time and fulfilling their needs.
Ask us how you can make the most of this unapparelled connection. For a Capabilities
document, brand assessment or tailored solution, talk with Paul Carroll on 0408 251 359.
28%* 26%* 87%
of AdNews audience work for an agree the independent
are client side advertising agency journalism has never
been more important.
Our portfolio Magazine
DISTRIBUTION:5,000
READERSHIP: 25,000
Published Bi-monthly in
print and online.
THE 2020 AGENCY MAP • EMERGING LEADER FINALISTS • IKON’S SIGMUND THE DESTROYER
MEET THE TIKTOK TEAM • HOLIDAYING AT HOME • SOCIAL MEDIA AND THE PANDEMIC
Thinking. Insights. Ideas.
adnews.com.au
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COVID: Writing adland’s next chapter
Website AdNews – Since 1928
September–October 2020
450,000
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MONTHLY UNIQUE VISITORS: 212,000
adnews.com.au
Ref Six month monthly average July – December 2020
Social
Newsletter
COMBINED 95,000+ FOLLOWERS:
SUBSCRIBERS: 17,000+ Across Facebook, Instagram,
Sent 6 days a week LinkedIn and Twitter
Events and programs AdNews conference events have achieved a positive differentiation in the market, delivering a high level meeting of minds, together in constructive discussion; so much more meaningful and influential than mass events where the content is mainly veiled promotion. They are seen as strategic, affirmative, high level get togethers that respect an executive’s time, intelligence and expertise. The prominence and prestige of AdNews Agency of the Year Awards reflects the high esteem held for AdNews across the industry as our annual flagship event.
Reach your target audience
Australia’s preeminent media for the advertising, marketing, adtech and media industry. Real journalism and expert curation make AdNews time well spent for progressive executives.
Don’t just buy a number, make our passion for the industry your best support. Get into the business mindset of real decision makers in the environment they value and trust.
Print advertising Digital advertising Editorial 1928 Content Video & Social Unique Events
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AGENCY OF THE YEAR WINNERS • PERSPECTIVES ON 2021 • CELEBRATING AUSTRALIAN MAGAZINES
PANDEMIC PUPPY • THIS YEAR’S EMERGING LEADER • YOUNG GUNS ON THE FUTURE
in partnership with 11
The Data Dilemma
Thinking. Insights. Ideas.
adnews.com.au
Australian advertisers are facing increasing challenges with the way they use
data in their campaigns. While privacy is a concern for many, there is something
more pressing on the minds of local advertisers as we step into 2021...
somewhat of a fine craft. Mastering
relevant and personalised cam-
paigns require advertisers to be
pulling together the right data
points to share the right messages
to the right person at the right time.
Local advertisers recognise
that this isn’t an easy feat with 53%
ranking creating a better ad expe-
rience as their top challenge - the
C
most of any international market.
M The ability to improve advertis-
ing is closely associated with being
Y
able to reach audiences effectively
CM and compliantly. Fragmentation
and change in consumer media
habits, as well as consumer pri-
MY
CY vacy concerns also ranked as top
challenges for advertisers at 44%
CMY
and 42% respectively.
K While they consider integra-
tion of first-party data as the best
approach for reaching the right
audience, only one in ten adver-
tisers in Australia consider their
data to be very effective for deliv-
ering more relevant video adver-
tising, driven again by concerns
around accuracy.
Future-Proofing
A dvertisers have had mammoth
amounts of data placed at their
fingertips over recent years. Never Fragmentation
ability to use data to create more
relevant campaigns.
Only one in three Australian
As the deprecation of third-party
cookies becomes imminent, many
have begun to discover the bene-
before have they been able to reach and change in advertisers consider themselves fits of contextual data, which ena-
audiences at such a granular level. consumer media experts in creating better ad expe- bles advertisers to reach relevant
Yet many advertisers still don’t habits, as well as riences. This is largely driven by the and engaged audiences based on
feel completely confident wading fact that advertisers in Australia are the context of a page rather than
consumer privacy
through what is often insurmount- most concerned about data accu- through personal identifiers.
able masses of data to maximise concerns... ranked racy with 60% saying ensuring the Investments are also being
effectiveness in their campaigns. as top challenges data is accurate is the leading chal- made with half of Australian
In fact, data accuracy is one of for advertisers lenge to using data today. advertisers already investing in
their key concerns. at 44% and 42% In fact, data accuracy is the data partnerships and alternative
According to Xandr’s Third number one concern around work- identity solutions, which will
respectively.
Annual Relevance Report, while ing with data for three in five adver- only become more important as
expertise in data varies across tisers with identifying audiences data privacy regulations continue
regions, most advertisers recog- across screens and no uniform to evolve.
nize the challenge in creating bet- cross-channel standard of measure- With 2021 on the horizon,
ter ad experiences for consumers. ment following behind shortly. advertisers are continuing to
THIS WAS 2020
Advertisers in Australia are the future-proof themselves for this
least confident, compared to their Driving Relevance new, data-driven world of adver-
global counterparts, in their Persona l ised adver t isi ng is tising.
If the QR code can make a comeback,
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anything’s possible for 2021.
AdNews – Since 1928
November-December 2020
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Print evokes deeper, more More than a CPM, While others pass off veiled AdNews brings our Editorial From our popular ‘AdNews Industry has awoken to the
prestigious exposure. Now AdNews delivers the right promotion and PR puffery, craft to your branded Asks’ segments through often shallow and fleeting
also online, print too is digital, impressions. Discerning AdNews Editorial remains communication. Achieve to fully produced webinar effect of hyped up ‘carnival’
including clickthroughs. It’s executives in their workday just that. Editorial. No comparable views and series, AdNews has led events. Editorial focused and
THE permanent record of headspace. Stunning impact commercial Influence. longevity. You’re in the the field in taking video issues based, they’re single
note. Subliminally powerful yet and real results mean Total independence. News cycle, differentiated beyond just “talking heads”. stream thought leadership
underrated, there’s premium premium brand association Written by experts who and fully leverageable. It’s about immersive sessions that generate real
real estate to be owned here. second to none. live the industry. multimedia connections. content and conversations.
Editorial Calendar
Adelaide Sydney
Issue Issue
Issue Issue Ecommerce Emerging
Mainstream Media Television and Brands Leaders THE ANNUAL
JAN/ MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
FEB
Brisbane Melbourne
Issue
The Australian
Renaissance
Issue
Out Of Home
ADNEWS’ THEMES AND CONTENT PRIORITIES CHANGE WITH THE NEWS CYCLE. TALK TO US ABOUT YOUR SUBJECT MATTER CRITERIA AND HOW ADNEWS CAN GENERATE CONTEXT FOR YOUR COMMUNICATION GOALS.
Rate card and material specifications
Print rates Material requirements
• Digital PDF files should be supplied
Regular Position
electronically via Adstream or an alternative
Size Casual (X3) (X10) all issues (x10) FTP provider.
Centre DPS $15,000 $12,000 $10,500 $7,500 • M
aterial supplied on CD or DVD must be in
Double page spread (DPS) $13,370 $10,696 $9,359 $6,685 Mac (OS X) format, as a Indesign document
or as a high-res PDF.
Full page colour (FPC) $7,210 $5,768 $5,047 $3,605
• E
PS files should be Illustrator CS5 or
Half $5,000 $4,000 $3,500 $2,500
Photoshop CS5.
Third $3,800 $3,040 $2,660 $1,900
• P
C files (including Excel, Word and Publisher)
Strip (1/4 or 1/8) $2,750 $2,200 $1,925 $1,375 will be rejected. Type Area Type Area
Special Positions • If supplying Indesign files, please ensure all
fonts, scans and EPS files are supplied with
Inside front cover spread $17,380 $15,680 $14,400 $12,000 all colours created in CMYK. Files containing
Four Page cover roll-fold $34,760 $27,808 $24,332 $17,380 TrueType fonts will be rejected.
Opposite contents $8,652 $6,922 $6,056 $4,326 • A
dNews will only be responsible for accurate
Inside back cover $8,472 $6,778 $5,930 $4,236 colour reproduction of a digital file if a colour
digital proof is supplied in accordance with
Outside back cover $9,373 $7,498 $6,561 $4,687 3DAP guidelines.
• R
efer to www.3dap.com.au for details of
approved systems. Special PMS colours
Trim
Print SPECS can be printed with prior arrangement, an
additional charge of $800 per colour will
5mm Bleed Area
Specifications apply.
Size Bleed Trim Type
Double page spread (DPS) 450W×307H 440W×297H 415W×252H
Full page colour (FPC) 225W×307H 220W×297H 190W×252H
Specifications Broken Space
Size
Half Horizontal (Floating) 190W×126H (no bleed required)
Half Vertical (Floating) 92W×252H (no bleed required)
Third Horizontal (Floating) 90W×84H (no bleed required)
Third Vertical (Floating) 63W×252H (no bleed required)
Quarter Strip Horizontal (Floating) 190W×65H (no bleed required)
Eighth Strip Horizontal (Floating) 190Wx32H (no bleed required)
DELIVERY: Deliver material to AdNews, 17-21 Bellevue Street, Surry Hills NSW 2010.
PRODUCTION ENQUIRIES: Contact Michelle Liebenberg on (02) 9213 8301
or at michelleliebenberg@yaffa.com.au
Rate card and material specifications
Digital Rates File requirements
• Maximum file size 39K;
PAGE/SECTION: Homepage or News Page
• Include click-through URL; Super Billboard
Ad Size Daily Weekly Monthly 960x500
• Files can be Flash 7 (SWF), static or animated GIFs, HTML5;
Billboard $1,000 $3,000 $6000
• A backup GIF must also be supplied for Flash files;
Super Billboard $2,000 $5,060 N/A Skin
• T
he website will target browsers that work with the ad through our ad 1920x1200
Extended Leaderboard $1,000 $2,700 $9,000 server – unsupported browsers will be served the alternative GIF file (keep middle area
Leaderboard $700 $2,100 $7,000 supplied; blank for website)
Top Strapline $500 $1,800 $6,000 • Animation must not contain strobing effects; Billboard
960x 250
Large MREC $1,000 $3,000 $10,000 • Looping should be continuous;
Top MREC $800 $2,500 $9,000 • Creative should not disable fields or functionality of the site;
MREC $700 $2,100 $7,000 • T
he creative should not disable browser back buttons or force any Strapline 960x 40
plugins to be downloaded;
Rails $900 $2,700 $9,000
• Material deadline 5 days prior; Extended Leaderboard
Skins $1,800 $4,020 N/A 960x 90
• Send digital files to kristalyoung@yaffa.com.au
TEADS Video $1,000 $2,120 $8,250
TEADS Slider $1,500 $2,800 $12,000 Gutter ad file requirements
• 2 x JPG/GIFs OR 2 x SWF tags – must be third party hosted by client (If
PAGE/SECTION: Run of Site under 39KB, creative can be hosted through Doubleclick for Publishers)
Ad size Daily Weekly Monthly Guide to gutters
Extended Leaderboard $500 $1300 $3700 • Gutters are to support the LARGE ISLAND/ISLAND campaign messaging;
Leaderboard $410 $1230 $4100 • G
utter imagery is aligned to top of page and sit out slightly away from
Large MREC $800 $1800 $6000 the page edges; Large MREC
300x600
MREC $410 $1230 $4100 • Gutter imagery is set in top position (does not scroll with page);
Rail
• GST – ADD 10% TO ALL ADVERTISING RATES • Gutters can click through to the client website; 160x750
• P
roperty brand cannot be obscured or encroached upon (any logos, images
or text should be positioned at least 150px from the top of the page);
• Gutters must not display any external URLs on the creative.
TEADS specs (pixels) Leaderboard
728x 90
• Video File: Maximum size 500 mb
• Format: MOV, MPEG4, AVI, WMA etc
MREC
• Resolution: Min 640*360, max 1920*1080 300x250
• Length: Max 30 sec (additional fee for longer) TEADS Video
1920x1080 max
• Aspect ratio: 16:9 (4:3 not supported) 640x360 min
• URL Redirection: (Click command) or VAST redirect
Production enquiries
Michelle Liebenberg on (02) 9213 8301 or at michelleliebenberg@yaffa.com.au
Rate card and material specifications
enewsletter Rates File requirements
• Maximum file size 39K; Top Banner
Daily eNewsletter Advertising Rates • Include click-through URL; 580x120
Size Base Mon-Fri Six Days Month
• Static or animated GIF files only;
Top Banner $1260 $2780 $3000 $8100
• E
mail newsletter does not support Rich
Top MREC/2nd Banner $760 $2280 $2680 $7600 Media or Flash (SWF) material files;
Middle Banner $450 $1350 $1800 $5400 • Please be aware that not all email browsers
• SURCHARGE APPLIES FOR CANCELLATIONS; GST – ADD 10% TO ALL ADVERTISING RATES. support GIFs;
• Animation must not contain strobing effects;
Sunday Wrap eNewsletter Advertising Rates
• Looping should be continuous;
Size Sun
• Material deadline 5 days prior;
Top Banner $600
• Send digital files to joannabrown@yaffa.com.au
Top MREC/2nd Banner $500 MREC
Middle MREC/Banner $400 Production enquiries 300x250
• SURCHARGE APPLIES FOR CANCELLATIONS; • GST – ADD 10% TO ALL ADVERTISING RATES. *SUNDAY NEWSLETTER BUYOUT – SINGLE ADVERTISER: $1,500 Michelle Liebenberg on (02) 9213 8301
or at michelleliebenberg@yaffa.com.au
Sponsored Content Online
Newspage Only (1 Day) Newsletter + Newspage (1 Day) Extra Day Social Media Post
$1500 $2000 $1000 $1500
Up to 800 words and single high resolution image supplied five working days prior to posting. Middle Banner
580x120
eNewsletter average open rate: 21.91% (six month average Jul-Dec 2020), eNewsletter average click rate:
29.49% (six month average Jul-Dec 2020)
ENews average July-Dec 2020Rate card and material specifications
Solus eDMs Inserts
Advertising Rates
AdNews Insert Charges
Solus Blast (eDM) $8000
Distribution available by company type and state; details Advertising Rate Distribution Quantity Cost
available on application Single sheet
Targeting By State National 100% 6450 $2490
State % Of Total NSW 60% 3700 $1494
NSW/ACT 55 $4500 VIC 30% 2000 $747
VIC/TAS 22 $3000 4 Pages
QLD 7 $800 National 100% 6450 $3490
SA/NT 2.5 $450 NSW 60% 3700 $2094
WA 2.5 $450 VIC 30% 2000 $1047
Targeting By Organisation 8 Pages
Company Type % Of Total National 100% 6450 $5480
Advertising/Media Agency 34 $4600 NSW 60% 3700 $3288
Marketer/Manufacturer 27 $4000 VIC 30% 2000 $1644
Media 23 $2500
Other 16 Included Additional charges
Add handling charge of $30 per thousand.
File requirements Add 10% GST to total
• Max design width of 600 pixels. Note: consider those
Production enquiries
recipients who open/click/transact across mobile devices;
Michelle Liebenberg on (02) 9213 8301 or at
• Material must be supplied complete in HTML code
michelleliebenberg@yaffa.com.au
format, which has been specifically designed for email (i.e.
not a webpage); Important notes
• For the blast to work properly, all the logos/images need to be 1. Acceptance of booking depends on weight of insert – samples
hosted on a public facing server client-side, with full location of insert to be supplied to publisher for approval at earliest
included in the html code. AdNews will not edit the supplied opportunity
HTML; 2. Inserts stitched between forms are plus 25%
• Client must supply the email blast ‘Subject Line’ and list 3. Inserts must be flat and not protrude beyond the magazine
of email addresses for testing
and approvals; 4. Inserts must not be a letter nor carry discount reply paid facilities
• Material deadline 5 days prior; 5. Maximum allowable thickness of magazine with inserts is 20mm
• Send digital files to michelleliebenberg@yaffa.com.au
EDM Open Rate: 24.36%
(six month average Jul-Dec 2020)
EDM Click Rate: 3.86%
(six month average Jul-Dec 2020)Talk to AdNews on how you lead the pack in 2021 Contact Paul Carroll, Commercial M: 0408 251 359 paulcarroll@yaffa.com.au Amanda Wilson, Event Sponsorships M: 0416 772 674 amandawilson@yaffa.com.au
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