2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital

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2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
2020: A Year in
 Accumulate

         www.accumulatecapital.co.uk
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
The Year in Review                                                                           First Quarter
Be known to many, 2020 has been quite the unforgettable year. Consisting of both
challenges and highlights, living through a pandemic has certainly been a humbling           Project Progress
experience for many. Heading into 2021 we felt a sense of nostalgia towards this past year
and so decided to share with you a structured reflection of the progress made towards        Riverside Place
our various development projects, the occurrence of key news and events and how this
altered business at Accumulate Capital this year.                                            The year started with a sense of optimism as we completed
                                                                                             on our investment raise of £1.2 million for Riverside Place,
                                                                                             the highly-anticipated new-build in Kingston-upon-Thames.
                                                                                             Purchased in 2019 for just over £4 million, Riverside Place
                                                                                             originally consisted of vacant A1 retail units on the ground
                                                                                             floor with an unused office space above. However, with such
                                                                                             high demand for residential property within this affluent area
                                                                                             and no further new-build planned until 2023, we decided to
                                                                                             seize this opportunity with our construction partner, Store
                                                                                             House London. Investors were offered up to 15% returns
                                                                                             over a 12-month term with a charge over the asset. The
                                                                                             many locational advantages of the area such as the ease of
                                                                                             journey with multiple transportation links for commuters;
                                                                                             door-step proximity to shops, bars and restaurants and the
                                                                                             proximity to Central London resulted in a targeted GDV of
                                                                                             £12 million and a projected profit of £2 million. Our faith in
                                                                                             the prosperity of this project was fronted by our decision
                                                                                             to commit £1 million of our own funds into Riverside Place
                                                                                             without the security of a charge on the property.

                                                                                             View the live construction feed

                                                                                             In line with the above, the setting up of our live construction
                                                                                             feed for Riverside Place enabled us to provide the rare and
                                                                                             spectacular opportunity to watch development every step
                                                                                             of the way. We have installed a webcam which is delivering
                                                                                             live feed images now and throughout the project’s duration,
                                                                                             giving our investors and those interested in our company’s
                                                                                             developments an exceptional insight into the process of our
                                                                                             latest build.
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
News and Events
The onset of the pandemic                                        For example, house prices have been rising at their fastest
                                                                 rate in 18-months as the average price of a home climbed
Amidst the excitement of our development project                 2.3% year-on-year in February.
progress, the month of March marked the beginning
of an entirely unforeseen and unprecedented period of            Movement to a digitalised workplace
our history. News of a coronavirus with high infection
rate and fatal capabilities began to infiltrate the public       The second thematic change in the first quarter of this
conscience in October 2019, but for many the realisation         year was the sudden shift towards an online working
of the ensuing pandemic did not take root until March            environment. The government-imposed restrictions
23rd in a televised public address. Prime Minister, Boris        created a new work from home era. There was a need to
Johnson, urged all to ‘stay home’ with the exception of          rise to the infrastructural pressure of providing potential
very limited purposes and as we know this set-in motion          investors with the same level of involvement in our
a series of national restrictions that we came to know as        projects as a few weeks before. In other ways, this shift
lockdown.                                                        merely catalysed a movement that had been gaining
                                                                 momentum for years, with many companies, ourselves
However, in spite of this news, we were pleased to               included, already working on a digital platform. If
see that investor confidence had not been shaken too             anything, lockdown enhanced the value of the systems we
considerably. We experienced a 43% increase in enquiries         had already built to engage with consumers.
made by prudent investors, many recognised the onset of
national lockdown as a unique occurrence and sought out          Rather fortuitously, construction was not delayed or
profitable opportunities. The volatility of the investment       affected by the first lockdown and we were able to
market may have upset the balance for many shares and            continue as scheduled. The main challenge during this
equities purchases, though whilst this area of the market        period was our inability to visit the construction sites
began to decline, we saw a direct increase in housing            and see their progression first-hand. However, we
market valuations and development finance. Considering           countered this by hosting virtual tours and ensuring their
the climate in the first quarter of this year we put the         accessibility for all, both existing and potential investors.
continued strength of development finance investments            Once we began to conduct virtual tours, we saw another
to our meticulous due diligence processes to ensure the          increase in demand as our consumers found these site
projects we choose will remain resilient in their value.         tours highly valuable and advantageous due to the vast
                                                                 amount of exclusive information we share here. From
Sentiment throughout the first quarter of 2020 was               this point, we decided to make this mitigation attempt a
very much looking to avoid an economic crash of the              permanent feature to ensure our clients still receive these
likes experienced in 2007-8, it could be argued that the         benefits. We also started to offer one-to-one presentation
uncertainty surrounding Brexit posed similar challenges.         sessions where clients could book a time slot to speak
What became apparent was no matter the economic                  to one of our senior team members face-to-face. The
climate, there will always be those who seek opportunities       discussion included detailed explanations of our due
to profit, as such large scale, multi-million deals were still   diligence, the build process, the property’s future use and
landing across our desks. The golden rule of investment          also gave investors the opportunity to ask any questions
was maintained, the higher the risk the greater the return       they might have had.
and this is why often the deals that arise from volatile
periods are the most lucrative.
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
Accumulate in the Press
We were proud to see that our             Luxurious Magazine, 7,729
advances in the market captured           monthly unique views: Over a third
the attention of some of the UK’s         of UK Property Investors Plan to Sell
biggest media brands. Our success         properties in 2020
within the property development
finance sector had been reflected         Entirely Property, 5,000 monthly
through investor satisfaction and it      unique views: Accumulate Capital
was fantastic to be recognised for        reveals over a third of UK property
this by respectable titles in print,      investors are looking to sell
online and television. A survey we        properties in 2020
conducted in the first quarter of
the year asked 750 UK property            Entirely London, 5,000 monthly
investors and landlords, with             unique views: Accumulate Capital
multiple properties in their portfolio,   reveals over a third of UK property
about their experience with buy-to-       investors are looking to sell
let regulations, tax and legislative      properties in 2020
changes and whether they have
considered alternative avenues for        Specialist Finance Introducer,
property investment. Our thought-         4,000 monthly unique views:
provoking research piqued the             Accumulate Capital: Over a third
interest of The Financial Times and       of property investors plan to sell
The Sunday Times with both titles         properties
featuring our collated results in their
print and online editions. We were        Mortgage Introducer, 19,900
pleased to see this continue as the       monthly unique views: Accumulate
following platforms subsequently          Capital: Over a third of property
showcased our research to their           investors plan to sell properties
readers:
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
Second Quarter

The wheels of Accumulate Capital continued to turn apace.        pledging improvements with dedicated funding into brand
Projects were offered to us as usual, our product team           new strategies that focus on culture, employment and the
continued to evaluate those of interest and negotiate with       economy.
vendors on due diligence and the cleared developments
proceeded.                                                       Cheyne Walk introduced

                                                                 This project will see the creation of 13 ultra-luxury
Project Progress                                                 apartments on this most famous of London streets.
                                                                 Currently, the 5-storey building is split between residential
Riverside Place                                                  flats with a mix of commercial and retail space on the
                                                                 ground floor. We already have planning permission to create
The building is clearly divided into two distinct sections.      the new units by demolishing the rear of the building, while
A grade two listed Victorian frontage and a 1980’s, former       maintaining the historic façade. The basement level will be
commercial block to the rear which forms the bulk of             extended, and a steel frame structure will form the new,
the property. Anyone who has looked at the live camera           spacious apartments that are in such high demand from
displayed on our website will know that this three-storey        buyers across the world looking for a Chelsea address in
rear section has now been demolished down to its first-          London.
floor footplate and the lift shaft overrun has been dug. In
the background the usual final revisions have been made
to the plans and the Metsec designs have been sent for
manufacture.

The demolition phase of the work at Riverside Place is now
complete, the roof and two floors at the rear of the building
which makes up the majority of the site have now been
removed. Demolition work like this in such close proximity
to other buildings needs to be meticulously planned and                         Watch Jamie Chapman discuss the
executed. Bishop’s Hall which leads from Thames Street                                Cheyne Walk project
to the river is well used by the public and so all necessary
health and safety precautions must be adhered to. This work                              Play Video >
has also been carried out during the Covid-19 pandemic, the
demolition crew were themselves working under strict social
distancing rules, finishing the job on time and within budget.

Doncaster receives media attention

Doncaster has long been considered the UK’s manufacturing
and distribution hub. However, the recent funding
developments within the area have caused its community,
economy and reputation to skyrocket. Further funding             This is an investment worthy of premier league status.
into Doncaster’s railway and airport have been confirmed,        Cheyne Walk is a mecca for the world’s mega-rich and even
improving the town’s interconnectivity to the rest of the        in these early stages we had already received multiple
UK and the world. The commercial sector has also received        enquiries about end units from Hong Kong, Beijing, Dubai,
a vast amount of funding from household names such as            Moscow and New York. This was your opportunity to invest
IKEA, BT, Next, Wabtec, Thales and the jewel in the crown, a     alongside us in a stunning development with a forecasted
£500 million investment from Jeff Bezos, the world’s richest     minimum profit of £2.7 million and secure a fixed advance
man and founder of Amazon. The local council are also            return on your investment.
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
News and Events

Accumulate is nominated for prestigious reward                   Watch and discover exactly why we are so excited about
                                                                 Cheyne Walk Residences, and how it has already attracted
It was fantastic to see Accumulate Capital was nominated         investors and end-unit buyers from around the world.
for a prestigious global finance award by international
magazine CFI (Capital Finance International). To be              Housing market reported vast increase in demand
recognised by the readers and staff from CFI as a
candidate for the ‘Best Property Finance Innovator UK’           The release of figures from HM Revenue & Customs in
was a huge accolade. Previous winners of CFI awards              this quarter showed a 16% improvement in property
include JP Morgan, Barclays, Deutsche Bank, GE Capital,          sales as 48,450 homes changed hands in May: the month
IBM and BNP Paribas. We were honoured by this and                that the Government ended the nine-week lockdown
from this recommendation by the awards committee                 for estate agents. Aligning figures were also published
we have taken every measure since to ensure that we              from Rightmove, revealing record levels of interest as
continue to operate in line with this prestigious affiliation.   well as home sellers bumping up asking prices despite
                                                                 the coronavirus crash at this point of the year. The data
The key criteria for the financial innovation awards             came as upmarket estate agent Knight Frank said it had
programme are demonstrated excellence in: value                  its best-ever week, with buyers flooding back to pricey
creation for shareholders and all other stakeholders;            country properties after the lockdown property freeze.
implemented innovation; improved user experience;                The website said it had recorded its busiest ever ten days
efficiency and cost effectiveness; market leadership and         in May and June, which it said reflected two months of
incorporation and use of new technology.                         pent-up demand. As London emerged from lockdown,
                                                                 tens of thousands of new homes were rushed through
Cheyne walk features on SKY TV                                   planning with the aim to increase house sales, boost
                                                                 the housing market and revive the UK economy. And
A definite highlight of the second quarter was when              despite unprecedented disruption to the UK’s housing
our newly introduced Cheyne Walk project featured on             market, more than 22,000 new homes in London have
Property TV, the UK’s only TV channel dedicated to the           been given the green light. Even though chaos struck
housing sector. Broadcast on Sky channel 192, it provides        planning departments when lockdown was imposed, the
viewers with an extensive platform that showcases                number of new homes approved from January to May
a daily dose of property entertainment, information,             by local authorities is on a par with the first five months
and education. Sky’s 13-million-plus subscribers were            of last year, say experts Molior. After a strong start to
given a sneak peek into our latest project, gaining              the year, 4,618 homes received planning permission in
insider information and exclusive development details            April and May. According to new data, more tenants are
directly from Jamie Chapman, Cheyne Walk Residences              beginning to move properties within the UK rental market
constructor and the CEO of Store House London.                   once again as applications rose by 45%. The Goodlord’s
                                                                 Lettings Activity Tracker collated data between 12th April
The Property TV team visited our prestigious site in             and 7th May. The research showed that new tenancy
Chelsea, London and spoke to Jamie Chapman about the             applications “rose by 45% and completed tenancies by
development build process, future use, coronavirus, end          22%”.
unit sales and everything in between.
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
Third Quarter
Approaching the end of the third quarter our CEO, Paul         Doncaster received local government backing
Howells, decided to directly address some of the questions,
most common concerns and queries we had from investors
at our site tours about how the construction sector and
wider property market were coping with COVID-19. In these
times of clickbait news and confusing media messaging,
many were finding it increasingly difficult to navigate
the facts and discover what would directly affect them
as investors. Accumulate has the advantage of being                                          View the fly-through
                                                                                             video of Doncaster
insiders within Britain’s most lucrative investment sectors                                  Enterprise Park
which allows us to keep you informed of what’s going
on at ground level. At a time when transparency is more
important than ever, we hope that sharing our knowledge
will allow you to make the very best investment decisions
going forward.

Project progress
Cheyne Walk receives massive institutional investment          Our Doncaster SME park continued to capture attention
                                                               as a valuable investment opportunity, as demand
Our Cheyne Walk project had already been of significant        for e-commerce was predicted to increase storage
interest to investors, yet this month marked a few             facility demand in the area. In line with this, Wizz Air’s
milestone achievements for the development process.            announcement of their intention to expand their airline
                                                               service to include a freight terminal in Doncaster further
Accumulate secured significant senior debt, significantly      captured the attention of potential investors.
reducing the project’s risk analysis. Subsequently,
the project’s ROI was adapted to reflect the new and           The COVID-19 pandemic has had a significant impact
significantly reduced risk levels attached to an investment    on airlines due to travel restrictions and a large scale
in this project. Simply, the higher the risk attached to an    slump in demand amongst travellers. Airlines Ryanair
investment, the bigger the ROI will be. The risk levels        and Easyjet significantly cut their flight services in this
plummeted as a result of the team acquiring almost             quarter, significantly adding to the unemployment figures
80% of costs from institutional investors. Along with our      and the rising economic decline. In spite of this, Wizz
Development Partner, Accumulate secured £10,800,000            Air announced their plans to expand its UK footprint by
in institutional investment in this quarter, representing      opening a second base with seven new routes in the North
a massive 78% of the total project cost. The greater the       of England at Doncaster Sheffield Airport.
proportion of investment that is secured the lower the
risk associated with the project. Prior to involvement,        Managing Director of Wizz Air UK, commented on their
participating banks have undertaken the most stringent of      anticipation for this move and further confirmed the
due diligence to ensure that their significant investment is   widespread regeneration taking place locally, providing
well-placed. After various feasibility studies they decided    more local business and leisure passengers with easy
to make a significant commitment towards taking it to          access to international travel. The move certainly marks
completion. The net effect was an overall reduction of ROI     another step towards transforming Doncaster into a
2% and limited availability for allocations at the higher      commercial hub, in which our Enterprise Park will play a
rate. A further endorsement for our Cheyne venture came        significant part.
in the form of the securing of significant senior debt at a
time when the world’s economy was spiralling into decline.
The confidence the banks have placed in our Cheyne Walk
project with their £10.8m investment clearly illustrated the
robust nature of this project.
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
News and Events

Temporary holiday on Stamp Duty Tax is announced:             of the UK’s total emissions. Without proper insulation
                                                              and a sustainable heating system, it is not likely that
In a bid to boost a housing market still in shock from        the government will meet its climate change targets in
the COVID-19 property freeze, Chancellor Sunak recently       time for the hosting of the next global climate change
announced a measure that could save the average               conference.
homebuyer over £2,000. Stamp duty land tax (SDLT),
often known simply as stamp duty, will be cancelled on        The government pledged £9.2 billion to improving the
all property purchases up to £500,000. Stamp duty is          energy efficiency of homes, schools and hospitals in its
payable on the purchase of a property – typically within      election manifesto last year, however this was omitted
two weeks of completion – and is charged in ‘slices’ based    from the Budget. It was unclear where the government
upon the property price. A 2% charge applies to the slice     stood on the issue of a nationwide home insulation
of property between £125,000 and £250,000, so with the        programme, though we hoped that it would become
average home in England selling at £247,000, existing         apparent in the near future.
homeowners buying their next home could potentially
save around £2,440 each.                                      Covid-19 and its impact on the construction industry

As was the outcome in 2008, Sunak hoped that this             In the third quarter our development projects were
would provide a much-needed market bolster following          fortunate to not have experienced any significant delays
predictions that house prices would tumble and cause          to construction, nevertheless we felt it was worth
market stagnation this year. The stamp duty holiday was       considering the long-term impacts that the pandemic
to take effect until the 31st of March 2021.                  may have on the construction sector, in readiness for
                                                              conceiving strategies to mitigate these.
From this news we predicted an increase in conveyancing
transactions, as the holiday would encourage a buyers’        The response from industry bodies was impressive, both
market and simultaneously invoke many to sell their           the Civil Engineering Contractors Association (CECA) and
properties on this basis.                                     Build UK offered extensive professional assistance as
                                                              they positioned themselves as the conduit between the
Government urged to insulate all homes to create jobs,        construction industry and Westminster, HMRC, investors
tackle climate change and save lives                          and banks.

A broad coalition of NGOs called on the UK Prime              In terms of our own reaction, we took immediate action
Minister to launch a nationwide programme to insulate         to implement the necessary health measures crucial
energy-wasting homes to reduce carbon emissions and           to responding to a global health crisis of this kind. This
create jobs. In an open letter, 15 organisations, including   included organising teams into smaller groups to improve
the National Housing Federation, Citizens Advice, UK          social distancing, providing extensive hygiene facilities
Health Alliance on Climate Change, National Energy            on-site and cancelling or moving meetings online.
Action and Greenpeace UK, demanded a transformative
investment in the insulation and heating of the UK’s          However, the chronic imbalance between supply and
housing and buildings to revive the economy, while            demand in the UK’s housing stock persists. As predictions
tackling long-standing environmental and social crises        for rising demand for new housing continued to increase
linked to poorly insulated housing.                           and the spread of coronavirus provided a significant
                                                              threat to this sector, concern was expressed for the
Homes were estimated to be responsible for one-fifth          shorter term impacts. Though from the resilience we
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
News and Events

                             have experienced thus far, we remained optimistic            UK property market enjoys mini boom
                             that construction on our development projects would
                             continue and the industry would endure to the end of this    The UK property market has enjoyed a mini boom
                             pandemic; an optimism we continue to share.                  since reopening after the lockdown, estate agents were
                                                                                          conducting in-person house viewings again and buyers
                             Benefits of the Stamp Duty Holiday materialise               were able to move home once more. All UK governments
                                                                                          have also temporarily cut stamp duty; buyers could
                             A month on from when the stamp duty holiday took effect      potentially save up to £15,000 in tax if they move home
                             and vast improvements had already been seen regarding        before April 2021. Provisional data from HM Revenue and
                             the housing market conditions, working favourably for        Customs (HMRC) evidenced 70,710 property sales went
                             our Cheyne Walk project. According to insights at this       through in July, up 14.5% on June’s figures. Rightmove’s
                             time, from those who harbour expertise in London’s ultra-    housing price index predicted a 1.7% month-on-month
                             prime property market, it was widely acknowledged that       rise in prices, while Halifax (also based on lending)
                             London’s housing market was set to flourish and emerge       reported a 1.6% increase.
                             from the pandemic pricing slump.
                                                                                          Mid-range buyers in more expensive parts of England
                             Despite transaction activity in London’s high-end housing    are likely to be the biggest beneficiaries of the stamp
                             market dropping dramatically across April, May and           duty cut, with savings of £10,000 on a £400,000 property
                             June, the Coutts London Prime Property Index provided        and £15,000 on a £500,000 property encouraging more
                             a distinct ray of hope for a turnaround through Q3 and       moves. In the short term, this could theoretically make
                             Q4 of 2020. This followed the devaluation of the pound, a    house prices rise, especially on properties in sought-after
                             factor which provided lucrative opportunities for overseas   areas within commuting distance of major cities.
                             buyers.
                                                                                          Data from Rightmove evidenced a high demand
                             With the location of our project in the middle of the        continuing into the last quarter of the year. Enquiries
                             Capital’s prime property market, the stamp duty tax          via the website rose 90% in the first week of September
                             increasing demand to impressive levels and a favourable      compared with the same week the previous year and
                             trading market for overseas buyers, our Cheyne Walk          sales agreed were up by 55%.
                             project greatly benefitted from these changes.
                                                                                          With the encouraging responses to the holiday on stamp
                                                                                          duty tax, we continued to see the housing sector rise to
                                                                                          the occasion as more and more optimistic predictions and
                                                                                          supportive indicators were released.

                                                                                          Accumulate adapts to the new normal – all onsite staff
                                                                                          tested for Covid-19

                                                                                          One of the most effective ways of keeping our operation
                                                                                          running effectively, was with testing. Due to the extent
                                                                                          of the new regulations and our experience of operating

Riverside Place: July 2020               Riverside Place: September 2020
2020: A Year in Accumulate - www.accumulatecapital.co.uk - Accumulate Capital
News and Events

during the last lockdown, we decided to have a wide-         reporting unaffordable rents, poor living conditions
spread test carried out for every onsite worker. We          and the risk of eviction. When the Covid-19 pandemic
were delighted that every test was returned with a           struck, mortgage holders and landlords with buy-to-let
negative result. In those areas where it is impossible to    portfolios were offered payment holidays, but tenants had
enforce social distancing, testing is key to ensuring that   to rely on these being passed on. Few housing experts
Accumulate can keep moving.                                  predict that rents will fall by much, even if the pandemic
                                                             eventually prompts a slump in house prices. Although,
One of the hardest measures to enforce at both ends of       the volatility of the rent market and the constant changes
the market is a two-metre distance between workers,          to regulations in this area did not make for an attractive
particularly on a busy construction site. However,           investment opportunity at this time.
construction workers were already legally required
to wear personal protective equipment and as such            Autumn budget scrapped for 2020
ensuring the safety of workers in closer proximity was
an infrastructure already in place within this sector. Our   Following a comment made from a Treasury spokesperson
onsite staff already wore helmets, gloves, goggles, masks,   on the 23rd of February, the Treasury scrapped plans for
coverings on their arms, safety boots and shin pads.         an Autumn Budget on the 23rd of September this year
Another mitigating strategy we used was organising the       due to the ongoing coronavirus pandemic. This decision
staggering of groups to reduce the number of workers on-     came as a confirmation that the government wanted
site at the same time.                                       to focus their attention on the immediate needs of the
                                                             economy, rather than outline long-term goals.
Short term prospects for BTL
                                                             Our CEO Paul Howells commented that the decision
Many investor landlords have felt the pinch of taxation in   to scrap the budget came as no surprise. “It would
recent years and now they are dealing with a pandemic        have been difficult for the chancellor to announce tax
and all of its ramifications for the private rented sector   changes in the autumn which are aimed at recouping
(PRS). One of the most unexpected consequences of the        the costs of the pandemic, whilst the country is still in
pandemic is that markets are reacting in very different      the grip of a second wave,” he said. “What we need
ways, house prices are experiencing a “mini-boom”,           from the chancellor now is a promise that there will not
whereas opportunities for profit on BTL investments have     be overnight tax changes announced in the autumn, or
been left with very little room for manoeuvre. Polling for   reforms which put additional burden on individuals and
housing charity Shelter estimated 226,785 are now in         businesses.”
arrears despite having been up to date in March, out of
a total of 442,403. Shelter also warned that the winding     Accumulate continue to capture attention
down of the government’s furlough scheme could leave
people even more exposed to eviction if they lose            Accumulate continues to capture attention in the press,
their jobs. The charity’s chief executive Polly Neate said   towards the end of this quarter research and commentary
thousands of renters were at risk of homelessness unless     from our CEO, Paul Howells, was featured in a Yahoo
the government changed the law on evictions.                 Finance article. Have a read, click this link.

Earlier research has shown that renters on average
spend 41% of their income on housing costs, which is
clearly unsustainable if rents increase. In total about
8.5 million people rent privately in England, with many
Fourth Quarter
As we hit the last quarter of 2020, Accumulate was             the early new year. The quantity surveying element of
proud to have maintained its market position despite           the development neared completion as final sign off was
the unprecedented circumstances. With some welcome             anticipated on the senior funding. SJG Projects Limited
highlights such as the extension of the Furlough payment       undertook cost control and value engineering exercises
scheme until March 2021, and the distribution and              with our Project Manager. The next step commenced
development of multiple Covid-19 vaccines, the final           with procurement selections for sub-contractors for
quarter of 2020 provided hope.                                 works as necessary, producing tender documentation
                                                               for sub-contract packages, including the rigorous checks
Project progress                                               for compliance and advice on suitability levels. We were
                                                               able to introduce our team of specialists, who committed
Margate receives creditable recognition & Palm Bay             themselves to ensuring the project deliverance matches the
progressed ahead of schedule                                   expectations of its eager market anticipators. Guaranteeing
                                                               the successful conclusion of a ‘design led’ property
Recently named ‘one of the best places to live in the          development, is a priority. We were pleased to confirm
country’, Margate has some spectacular period properties       the under construction process of this project as all are
on the market, at a far more affordable price than London.     eager to witness this classic Victorian- fronted, luxuriously
It’s become a haven for creative types, and has several        contemporary apartment complex take physical form.
great independent shops and restaurants. As with many
other coastal towns, Margate is scheduled for serious          Doncaster SME received approval and moves into next
regeneration which is likely to push prices up considerably.   stage of progression
According to rankings published recently in The Times,
Margate is considered to be the third trendiest place in the   Detailed planning approval was confirmed and the sought-
UK - beating the likes of Bristol and London.                  after high-quality storage units of Doncaster Enterprise
                                                               Park entered their next stage in the development project
Works at our Palm Bay development progressed ahead             process. The appointment documents for the professional
of schedule entering the fourth quarter, with all rooms        team were agreed and the project solicitor awaited
plastered and mist-coated. First fixes had been completed,     confirmation for the final signing to take place. The
which includes constructing walls, floors and ceilings and     development team had not encountered any significant
inserting cables for electrical supply and pipes for water     delays or restrictions as all involved remained extremely
supply. Underfloor heating has been laid, screeds are down     vigilant with consistently checking government guidelines
and consumer units are now being installed. Installation       to ensure full compliance.
on kitchens commenced across the ground floor, windows
were fitted throughout and the render work to external         The established market gap in this area is evidenced by the
walls also commenced. The roof is secure and once the          sheer volume of enquiries for the project, in spite of the
windows are installed at the end of this quarter, the site     onset of the traditional seasonal property lull. Doncaster
will be fully watertight. Palm Bay has attracted significant   Enterprise Park is already benefiting from this demand with
buyer interest and entering into the final quarter of 2020,    strong interest resulting in early reservations for purchase
four of the apartments were under offer, with a further few    expected to reach 15% of the site within the early new year.
following at full asking price.                                Perfectly in time with when construction and proactive
                                                               marketing campaigns for the sale and lease of the units are
Cheyne Walk entered next stages of development                 due to start.

After an extensive period of thorough planning and             Insight into how data drives Accumulate’s project selection
preparation, development of the 13 ultra-luxury apartments
complex overlooking the waterfront of the Thames in            Many of our investors ask about how we source our
Chelsea is anticipated to enter construction stages within     development projects, mainly because it helps their
Fourth Quarter
own due diligence when considering a new Accumulate           For many, the most exciting stage of involvement with a
opportunity. In our commitment to transparency, we            development project is the moment when construction
explained our decision-making process using Cheyne Walk       truly captures and breathes life into the extensive
as an example of how our data-driven site acquisition         planning, preparation and conceptual vision of a project.
works.                                                        Riverside Place’s live feed and time-lapse provide a
                                                              spectacular level of personal engagement. One which will
Cheyne Walk was very much an under-the-counter (UTC)          be available throughout the project’s duration, giving our
opportunity that was presented to Accumulate in December      investors, those interested in our company’s developments
2019 with a price tag of £10.5 million. On paper, any         and potential buyers an exceptional insight into the
property in the Royal Borough of Kensington and Chelsea       development process. As the most highly anticipated
is an exciting proposition, but its viability must still be   residential development in Kingston-upon-Thames, we are
assessed. Regardless of the time sensitive nature of this     providing the rare and spectacular opportunity to watch its
offer, it was important to complete our usual extensive       construction every step of the way.
due diligence process before committing our involvement.
This includes: site address (including postcode); access
assessment and arrangements; site logistics assessment;
deeds and title information; ownership (including
boundaries and possible disputes); central and local
government planned works within the vicinity of the site;
possible compulsory purchase orders; part wall appraisals
and surveys; existing licences; restricted covenants;
building regulations approvals; car parking licences and
agreements.

After completing this process, we felt that Cheyne Walk
was overpriced and on that basis had stepped back from
the opportunity. However, six months later we were                                 View the Riverside Place
approached again. After further negotiations, we were to                              Timelapse Video
delighted to agree on a purchase price at £3m less which
we felt reflective of market conditions.

Especially with this years’ climate, we have strengthened
our commitment to ensuring our projects’ success and
integrity through completing our extensive due diligence
process. As with all of our projects, Accumulate continues
to maintain the prestige of the Cheyne Walk property by
retaining its impressive façade.

Watch Riverside Place truly take shape

Riverside Place began to take shape at a stunning pace
as all involved worked to complete this highly anticipated
contemporary build, we were excited to release a short
video compiling a vast amount of construction progress
on this project. In a single minute, witness months’ worth
of development as this stunning new build takes form.
News and Events

Doncaster’s potential ascertained: the inextricable link
between e-commerce growth and logistics demand

The movement favouring e-commerce, although
catalysed by the circumstance surrounding the pandemic,
has been steadily gaining traction for years. There are
currently 45.36 million e-commerce users in the UK, with
an additional 4.06 million users expected to be shopping
online by 2021. In 2020 e-commerce sales will account
for an astounding 27.5% of total retail sales and approach
one-third by 2024.

The world has certainly experienced infrastructural
pressure this past year as the closing of non-essential
businesses placed significant emphasis on the efficacy of
online shopping. Whilst e-commerce has been steadily
increasing regardless, it is now embraced in a way
which has vastly extended the marketplace. This new-
found emphasis on e-commerce has certainly placed
the spotlight on one particular UK town: Doncaster. It’s
affirmed status as a significant economic feeder and key
player of the UK’s Northern Powerhouse, alongside its
locational advantages, have certainly proved this theory
of inextricability between a growing demand for online
shopping and the logistic requirements to deliver. With
many recognising its superior locational advantages and
vitality for meeting logistics demand in the region.

Acute shortages of quality warehouse space have been
recognised as one of the biggest market challenges,
speaking of the established market shortage, the
Associate Director of CBRE’s Industrial team was quoted
saying, “The industrial market remains resilient in
Yorkshire despite the challenges faced by the pandemic.
In fact, Yorkshire will represent around 30% of all the
UK logistics take-up this year, as the region remains so
attractive to occupiers.”

The region is only set to gain more popularity as we move
into the contemporary era of e-commerce. The sheer
size of Yorkshire, its ever-increasing market share and
its economic resilience prime the region to achieve its
potential as the centre of commercial logistics.
News and Events

The first and highly anticipated COVID-19        An assessment of the housing market as
Vaccination is announced                         the year came to a close

The arrival of the highly anticipated            Despite turbulence to the economy in 2020,
Covid-19 vaccination provided a morale           activity has risen in the past few months
boost for all as in the final quarter of 2020,   as house price increases in London and
one vaccine was authorised and distributed       Yorkshire & The Humber indicate a thriving
imminently with another close to follow.         market. According to research accumulated
                                                 by Nationwide, house prices rose by 0.9%
According to Bloomberg, the publication          in September in a fairly even spread with
of the positive preliminary results for the      the previously mentioned areas increasing
Pfizer and BioNTech vaccine caused a surge       by as much as 3% in the third quarter of
in share value and an increase in company        2020. This strong price growth has been
trading. The effect was felt globally as         driven by high levels of competition and
more than £1.36 trillion was added to the        market activity. In fact, 76% of Surveyors
value of the MSCI All Country World Index.       in a recent RICS survey report a vast
A global trend which was reflected in our        increase in new buyer enquiries, with a
own statistics as a noticeable increase          further 69% reporting an increasing level
in trading took place shortly after the          of instructions. The release of the OTS
positive news towards the end of the final       recommendation to double the rates of
quarter of 2020. The revitalisation of the       capital gains tax could bolster further
economy created a positive chain effect          activity in the property market in the short-
as currency was lifted significantly for the     term, especially seen as these changes are
first time since Brexit. Sterling currency       not likely to take effect until the second half
strengthened almost immediately as there         of 2021.
was a global increase in appetite for risk
upon the positive news of progress in            While the property market indicators
Pfizer ́s vaccination trials. As word spread     remained strong, there was still an
the UK stock market received a much-             underlying notion of uncertainty as to
needed boost, the pound was raised by            how long these levels of prosperity and
0.5%, versus the US dollar, ten minutes          economic recovery would last into 2021.
after the announcement went public.              According to Hometrack the first quarter
A welcome increase as the nation still           of 2021 is set to record a property uplift,
grapples with the challenges presented by        with 100,000 additional sales expected to
the Brexit agreement deadline of the 31st        complete before the end of the stamp duty
of December 2020. The UK’s commitment            deadline. Market analysis continued to look
to the Oxford AstraZeneca vaccine meant          positive as UK house price growth rose
its approval and distribution was likely         to +3.5%, the highest for almost 3 years.
to occur in the first quarter of 2021,           Though demand has dipped slightly to
another welcome piece of news as the             below pre-Covid levels, likely a reflection
new coronavirus variant strain began to          of the latest lockdown, it still remains 34%
increase the spreading of the virus.             higher than last year.
2021 Accumulate
continues to move
forward
Looking back on our year at Accumulate Capital it is fair to say
that while 2020 has presented challenges, it has also brought
many unique opportunities for prosperity. As the year has
progressed it has become increasingly evident that we are living
through an unprecedented era. However, nine months after the
initial lockdown announcement, we are seeing a return to and
even an increase to pre-Covid levels. Despite an initial reduction
to loan to value (LTV) ratio levels from institutional lenders
on the high street, our main ‘go to lenders’ have returned to
the previous LTV levels that we experienced pre-pandemic. In
relation to private investment the demand vastly increased in the
fourth quarter due in part to the volatility of the stock markets and
a desire for fixed income opportunities.

As 2020 came to an end we look forward to the many positive
changes to come as distribution of the vaccines in the new year
begins to make society safe again. The continued prosperity from
investment in development finance, in spite of the economic
challenges of this year, really does show its credibility as the
wisest way to capitalise on the property market. As a company
we are looking forward to the delivery of our Kingston-Upon-
Thames scheme, Riverside Place, by the start of the second
quarter in 2021; the commencement of our redevelopment
project in Chelsea, Cheyne Walk and continued construction
on our SME Park in Doncaster which has recently received
government endorsement.

On a final note for this reflection, the team at Accumulate extend
their gratitude to you – our investors. It is your confidence in our
ability to consistently produce high-value development finance
opportunities that has driven our efforts to deliver and improve.
We will continue to do so and look forward to maintaining and
creating more opportunities for prosperity throughout 2021.
Canterbury Innovation Centre
University Road, Canterbury, Kent. CT2 7FG
  Email: info@accumulatecapital.co.uk
           Tel: 01227 936 996

    www.accumulatecapital.co.uk
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