2020 advertising opportunities - Altamont ...

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2020 advertising opportunities - Altamont ...
2020 advertising
opportunities
With over 1.5 million passengers
annually and growing, the
Altamont Corridor Express
(ACE®) train provides a unique
audience with affordable
opportunities to advertise your
business, brand or event.

                                   ®   acerail.com
                                       1-800-411-RAIL (7245)
                                       facebook.com/AltamontCorridorExpress
                                       twitter.com/ACE_train
2020 advertising opportunities - Altamont ...
In 2019,                                                                                                                Stockton
   ACE ridership
continued to grow
setting a record of
                         In 2018, over
         over           6,600 students
     1.5 million        rode the ACE
                      train to field trips                                                                                     Lathrop/
    passengers.       in the South Bay.                                                                                        Manteca

                                                                          Vasco
                                                                           Road
                                                                                                                  Tracy
                                                                           Livermore
                                                                    Pleasanton

                                                                                                  ACE service
                        TRAIN AMENITIES & BENEFITS      Fremont
  about
                                                                                                   began on
                        Safer, less expensive commute                                            10/19/98, with
                        Wheelchair access                                                        two weekday

    the                 Bikes are welcomed
                        Restrooms
                                                                                                  round trips.

   ACE                  Dim-lit cars for relaxation
                        Bring food & drinks
                                                                              Every year the
                                                                                 ACE train

   train                                                        Great
                        Charge your devices                                    reduces 43.5
                        Free WiFi                               America       million-vehicle
                                                                             miles from roads.
                        Stress free commuting
                                                        Santa
                                                        Clara                                                                             Over 24 million
                                                                                                                                          pounds of CO2
                                                                  San Jose                                                                 emissions are
                                                                                                                                          reduced every
                                                                                                                                           year by using
                                                                                                                                              ACE.

                                                                                                         ®        acerail.com
                                                                                                                  1-800-411-RAIL (7245)
                                                                                                                  facebook.com/AltamontCorridorExpress
                                                                                                                  twitter.com/ACE_train
2020 advertising opportunities - Altamont ...
who will see
your message?
The majority of the audience
segmentation who ride the ACE
train are commuters. Many of
them work in the Tri-Valley or
Silicon Valley tech, medical or
educational industries. The ACE
train is also a trusted and reliable
source for leisure, group and
student field trip travel.

Unlike traditional print advertising,
your message is not lost in a
saturated space, the ACE train
provides a limited inventory
with high visibility and consistent
views Monday through Saturday.

                                        ®   acerail.com
                                            1-800-411-RAIL (7245)
                                            facebook.com/AltamontCorridorExpress
                                            twitter.com/ACE_train
2020 advertising opportunities - Altamont ...
rack card and
                                                                            brochure
                                                                            placement
                                                                            Each passenger car has a dedicated
                                                                            literature display area where your
                                                                            business or organization can post
                                                                            standard sized rack cards or brochures.

                                                                            Maximum Dimensions: 4” wide x 9” tall
                                                                            Monthly Rate: $30 per car with a minimum of 5 cars.
                                                                            26 cars are available.*
                                                                            Recommended quantity per car, per month: 250

on-board posters                                                                                                                                        platform posters
                                                                            * Excludes (2) Café Cars. 26 cars available, each has 4 spots per car for
                                                                            poster advertising.

With 26 available passenger cars* and                                                                                                                   Large format station platform

                                                                            delivering
each with 4 available spots, there are                                                                                                                  displays are back-lit in the evening
104 available spots for your message to                                                                                                                 to ensure your message is highly
be consumer-facing!                                                         advertising                                                                 visible in the day or evening.
                                                                                                                                                        Material: 7 mil. back-lit translucent film
Material: 1/8” PVC or .020” Ecoplast                                        Mail or drop off to at least 2 business days prior to
Dimensions: 18” wide x 24” tall                                                                                                                         Dimensions: 48” x 69” (viewable area: 46” x 66.75”)
                                                                            start of contract to:                                                       Availability:
Rate for 1-3 Months: $50 per poster/minimum 20 posters*                     San Joaquin Regional Rail Commission
Rate for 4-6 Months: $45 per poster/minimum 20 posters*                                                                                                  Lathrop/Manteca station: 2 spots available
                                                                            ATTN: Shawn Crary
Rate for 7+ Months: $40 per poster/minimum 20 posters*                                                                                                   Tracy station: 6 spots available
                                                                            949 E. Channel St.
* Excludes (2) Café Cars. 26 cars available, each has 4 spots per car for                                                                                Vasco Road station: 2 spots available
                                                                            Stockton CA 95202
poster advertising.                                                                                                                                      Pleasanton station: 6 spots available
                                                                            It is the sole responsiblity of the advertiser to                           Rate for 1-3 Months: $535 per spot
                                                                            design, supply and deliver posters or rack cards                            Rate for 4-6 Months: $510 per spot
                                                                            based on the specs provided. SJRRC/ACE does                                 Rate for 7+ Months: $485 per spot
                                                                            not provide design or printing services.

                                                                                                                                                                ®          acerail.com
                                                                                                                                                                           1-800-411-RAIL (7245)
                                                                                                                                                                           facebook.com/AltamontCorridorExpress
                                                                                                                                                                           twitter.com/ACE_train
2020 advertising opportunities - Altamont ...
average daily                                                            monthly impressions
ridership                                                                by station
January .....................................................5,779       Impressions are determined by the number of
February ....................................................5,736       passengers boarding from each station.
March........................................................5,962       MORNING TRAINS
April ...........................................................5,980   Stockton station.........................................7,779
May ...........................................................6,414     Lathrop/Manteca station ....................... 16,792
June...........................................................5,925     Tracy station ............................................ 16,974
July ............................................................5,846   Vasco Rd. station ......................................4,216
August .......................................................6,090      Livermore station .......................................5,619
September ................................................5,194          Pleasanton station................................... 14,861
October ....................................................5,248        Fremont station .........................................4,636
                                                                         Great America station .................................... 0

2019 monthly
                                                                         Santa Clara station.......................................... 0
                                                                         San Jose station............................................... 0
                                                                         TOTAL MORNING IMPRESSIONS............... 70,877

ridership                                                                AFTERNOON TRAINS
                                                                         San Jose station.........................................8,470
January ................................................. 127,130        Santa Clara station....................................6,337
February ................................................ 114,725        Great America station ............................ 39,990
March.................................................... 125,199        Fremont station .........................................7,109
April ....................................................... 131,558    Pleasanton station.....................................5,081
May ....................................................... 141,113      Livermore station .......................................2,085
June....................................................... 112,573      Vasco Rd. station .......................................1841
July ........................................................ 122,770    Tracy station .................................................... 0
August ................................................... 133,972       Lathrop/Manteca station ............................... 0
September ............................................ 124,677           Stockton station............................................... 0
October ................................................ 141,701         TOTAL AFTERNOON IMPRESSIONS ........... 70,913

                                                                                                                                                ®   acerail.com
                                                                                                                                                    1-800-411-RAIL (7245)
                                                                                                                                                    facebook.com/AltamontCorridorExpress
                                                                                                                                                    twitter.com/ACE_train
advertising interest form
Please fill out the information below and return your request by emailing it to marketing@acerail.com. Once received, the ACE marketing
department check available inventory. Once approved, an Acceptable Advertising Policy as well as an Advertising Agreement will be
emailed to the advertiser for their signature. Final artwork must be approved by the SJRRC, please forward file to marketing@acerail.com
for approval.

On-board Posters                                                                 Rack Card and Brochure Placement
       Posting start date ________________ End date________________                    Posting start date ________________ End date________________
       Total number of months ________________                                         Total number of months ________________
       # of Posters (minimum of 20/maximum of 104) ________                            # of cars (minimum of 5/maximum of 26) ________
       Special directions/request:                                                     Special directions/request:
       ____________________________________________________________                    ____________________________________________________________
       ____________________________________________________________                    ____________________________________________________________

Platform Posters
       Posting start date ________________ End date________________
                                                                                 Agency Name _________________________________________________
       Total number of months ________________                                                                (if applicable)

                                                              # of Posters
         Lathrop/Manteca station (max 2)................________                 Advertiser______________________________________________________
         Tracy station (max 6) .......................................________
         Vasco Road station (max 2) .........................________            Contact Name_________________________________________________
         Pleasanton station (max 6) ............................________
         TOTAL POSTERS (max 16) ................................________
                                                                                 Contact Phone ________________________________________________

        Special directions/request:                                              Contact Email__________________________________________________
       ____________________________________________________________
       ____________________________________________________________

                                                                                                                                ®   acerail.com
                                                                                                                                    1-800-411-RAIL (7245)
                                                                                                                                    facebook.com/AltamontCorridorExpress
                                                                                                                                    twitter.com/ACE_train
contact us
For additional information,
please contact:
Freddy Rodriguez
Community Engagement &
Marketing Specialist
(209) 944-6271
freddy@acerail.com

               ®     acerail.com
                     1-800-411-RAIL (7245)
                     facebook.com/AltamontCorridorExpress
                     twitter.com/ACE_train
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