2021 Media Kit and Rate Card - BOOK TODAY at or 604-269-2863 - BC Pharmacy Association
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2021 Media Kit and Rate Card BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
The collective voice of pharmacy in B.C., the BC Pharmacy Association (BCPhA) takes ADVERTISING
an active role in both the support and advocacy of its pharmacist and pharmacy
OPPORTUNITIES
The Tablet is the BCPhA’s
members, as well as raising the profile of the pharmacy profession in the province.
premier quarterly print
Representing 4,000 pharmacy professionals across B.C., the BCPhA is a central hub for publication containing
in-depth news, features and
the pharmacy community.
discussions on practice issues
and recommendations.
The Practice Update is a weekly
newsletter distributed to
more than 3,600 pharmacy
professionals with the most up-
to-date and timely information
for clinicians.
The Public Bulletin is a fax
blast distributed directly to
pharmacies, intended as a paid
distribution tool for urgent
pharmacy practice alerts.
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Demographics Who are B.C.’s pharmacists?
Age
The average 20-24 3.1% Part time pharmacists Greater Vancouver
Male
61% 41.5%
full-time 25-29 17.5% 23%
Corporate/Franchise pharmacist 30-34 22%
Full time pharmacists
35-39 14.8%
earns $87,000 36% Vancouver Island
40-44 11.4%
32% Female
58.5%
per year, while
45-49 8.8% Pharmacy managers
Interior
Independent Pharmacy the average 29%
50-54 9.2%
pharmacy 55-59 6.4%
Owners/Executives
manager earns 60-65 5.5% Northern
6%
$95,000. 65+ 1.3%
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Print Magazine
INSIDE EACH ISSUE
Member Updates
Personal and professional updates
for the BCPhA’s members. Each
issue also profiles a BCPhA member.
News Dose
Reporting on the latest news
4x Four issues per year
affecting the community
pharmacy in B.C.
Mailed to 4,000 pharmacists and pharmacies in B.C.
Cover
In-depth features diving deep into
Distributed electronically to more than 1,500 unique individuals major topics of pharmacy.
Features
Something for everyone. These
Distributed to more than 4,000 pharmacists and pharmacies across B.C., The Tablet features focus on the day-to-day
work of pharmacy, highly technical
is an essential communication tool for pharmacists. With an ever-expanding BCPhA
clinical updates and business tips
membership ranging from pharmacy students and community pharmacists to for pharmacy owners.
pharmacy owners and national pharmacy chains, The Tablet is your most targeted End Note
Coverage of social events, factoids
means of reaching the pharmacy community in B.C.
and other interesting nuggets.
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Ad Rates
NO. OF INSERTIONS 1x 2x 4x
Inside Front Cover 2,675 2,405 2,140 DISCOUNTS
Up to 10% off when booking
Inside Back Cover 2,520 2,265 2,015
two insertions, up to 20% off
Outside Back Cover 2,990 2,690 2,390 when booking four insertions
Full Page 2,360 2,125 1,890 Corporate liaisons and
corporate members receive up
1/2 Page 2,045 1,840 1,635
to an additional 50% off listed
1/3 Page 1,575 1,415 1,205 rates*
1/4 Page 1,415 1,310 1,260 FULL COLOUR
All ads are in Four Colour
Full Page sponsored content 4,500 4,050 3,600
(CMYK).
RATES ARE PER ISSUE
RATES
ISSUE AD CLOSING MATERIAL CLOSING MAILING (APPROX.) All rates are NET and in
Spring March 20 April 1 April 15 Canadian dollars.
Summer June 20 July 1 July 15
TAXES
Fall September 20 October 1 October 15 Subject to GST in Canada.
Winter December 20 January 1 January 15 *INQUIRE FOR MORE INFORMATION
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Page & Ad Dimensions
SIZE WIDTH " HEIGHT " TECHNICAL INFORMATION
Full Page 7.5 10
Ad Approval All artwork is
Full Page Bleed 8.625 11
subject to approval -The Tablet
1∕2 Page 7.5 4.9375
reserves the right to postpone
⅓ Page - Vertical 2.3125 10
or refuse, without penalty,
⅓ Page - Square 4.875 4.9375
publication of any ad.
Magazine Trim Size 8.375 10.75
Artwork Specifications Ad
artwork must be provided as
PAGE SPECS FULL PAGE
a final press-ready PDF, CMYK,
fonts converted to outline.
Cancellation A written notice
of cancellation must be
received six weeks prior to
space closing date.
Single Page Spread Full Bleed 8.625 “ x 11 “ Safety 7.875” x 10.25”
Bleed size: 8.625 “ x 11 “ Bleed size: 17 “ x 11 “
Page size: 8.375” x 10.75” Page size: 16.75” x 10.75”
Safety: 7.875” x 10.25” Safety: 15.75” x 9.75”
Margin: 7” x 9” Margin: 15.25” x 9
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Practice Update Weekly e-Newsletter
ADVERTISE WITH THE PRACTICE UPDATE AD SPECIFICATIONS
The Practice Update is a once-a-week newsletter Bookings permitted up to three
emailed to more than 3,600 pharmacists and months in advance. Maximum of
pharmacy technicians across British Columbia.
two bookings per organization, per
Containing the latest news, trends and changes, this month
newsletter is considered the premiere news source
by numerous pharmacy professionals in B.C. Must supply .jpg, .png or .pdf
advertisement no later than 48 hours
Space is limited! The Practice Update digital advertising opportunity only has space for one prior to booked distribution time,
ad each week and bookings fill up fast. Contact angie.gaddy@bcpharmacy.ca to inquire about
which is Wednesday, 3 p.m. Pacific
bookings as far as three months in advance.
Time
Advertisement must meet size
DETAILS specifications of 1200 pixels by 600
RATES
pixels
• Only available for BCPhA members and corporate Prices are for a one-time display ad with
liaisons option to link to your web page of choice Bookings are approved on a case-
• Published every Wednesday
General Non-profit Corporate* by-case basis and may be rejected by
• Reaches 3,600+ pharmacists and pharmacy
technicians $1,050 $525 $525 the BCPhA at its discretion
• Considered by many pharmacists as their
primary news source
*Frequency discounts available only for Corporate
• Affordable yet highly effective advertising
Members of the BCPhA. Inquire for more details.
600 px
Specifications Example
• Discounted prices for Corporate Members/Liaisons
• Discounted rates for non-profit organizations
1200 px
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
Public Bulletin Fax Distribution
Pharmacy professionals still rely on fax for the
most urgent messages. FOR URGENT MESSAGING
The Public Bulletin is an urgent fax-
based distribution system for urgent
While considered by many to be an infrequently used form of communication, for the busy
pharmacy practice alerts.
pharmacist who cannot always be checking email, fax messaging is essential.
It is not intended as an advertising
mechanism for products.
The BC Pharmacy Association’s Public Bulletin messaging system is distributed to pharmacy
managers in community pharmacies across the province, but the types of messaging Appropriate materials to be
submitted to the Public Bulletin
permitted to be sent via this method is highly limited. include, but are not limited to:
• Urgent pharmacy software
To inquire about whether your message qualifies to be distributed through the Public Bulletin updates
fax blast, contact angie.gaddy@bcpharmacy.ca or 604-269-2863.
• Drug coverage changes
• Changes on insurance coverage
and billing
RATE • Policy impacts to suppliers
$400 per page, plus applicable taxes
• Mandatory training programs
BOOK TODAY at angie.gaddy@bcpharmacy.ca or 604-269-2863
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