2021 Media Kit INFORMING, SERVING AND CELEBRATING THE LAKE REGION - Lake Hopatcong News
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INFORMING, SERVING AND CELEBRATING THE LAKE REGION
2021 Media Kit
The tradition of telling the stories
of the lake community continues...
Lake Hopatcong News is a news and features
publication dedicated to informing, serving
12
and celebrating the lake region.
Launched in 2009, Lake Hopatcong News began
as a website, with a very small print presence
YEARS during the summer months, keen on everything
lake related. From the summer of 2010 through
STRONG! 2012, LHN began printing a seasonal magazine
with limited distribution. While the website
still existed, the print publication became the
flagship of Lake Hopatcong News.
In late 2012, coverage and distribution were
expanded, transforming the magazine and
website to what they are today.
With regularly updated news stories, personality
profiles, thoroughly researched history articles,
a delicious food column and business listings,
Lake Hopatcong News is the only publication
dedicated to the residents and visitors of
the lake region.
E REGION
g News
R AT I N G THE LAK
AND CELEB
ake Hopatcon
, S E RV I N G
INFORMING
NO. 3
2020 VOL. 12
FOURTH OF JULY
INFORMING, S
ake Hopatcong N
E RV I N G A N D C
NEYMAN
E L E B R AT I N G THE LAKE REGI
FROM JOUR NSMAN
ON
TO LE
Ledgewood’s
up close and
personal with
Bob Behrent gets tcong—especially the eagle
wildlife aroun
d Lake Hopa
the
s ews MIDSUMMER 2020
VOL. 12 NO. 4
Garden State Yach
t Club hosts
stress-free sailing
E REGION Saturdays
G THE LAK
g News
R AT I N
AND CELEB
ake Hopatcon
, S E RV I N G
INFORMING
VOL. 12 NO. 2 E REGION
s FINDING A NEW FAMILY
G THE LAK
w
2020
MEMORIAL DAY ATE
e
NS CELEBR ATE R AT I N
N
AND CELEB
g
TOW
o n
, S E RV I N G
a tc
INFORMING
MEMORIAL DAY
ake Hop MARKETPLACE
GRANT MONEY
IN HOPATCON
HELPING FIGHT
DEBUTS
G
LABOR DAY 2020
VOL. 12 NO. 5
HABS
ING THE
UR
HOW DOES YO
AT HOME DUR
w?
PANDEMIC
Garden Gro
HEROES HONORED
IN
IN JEFFERSON HOPATCONG
GOING SOLAR
ndsAND
Helping Ha
G
AND HOPATCON
in bloom.
the township
king
people are wor
area, legions of
All across the their time
and volunteering
the front lines
BLOSSOMS IN
WAYS
FINDING NEW THE PARK
S
TO DO BUSINES
FOR THE
COUPLE READY
ST HABS OPEN ROAD
BATTLE AGAIN
CONTINUES PROVIDING A
HOME
CLASSIC
RESTORING A
Advertising
Why advertise
with us?
WE’RE A LOCAL PUBLICATION.
We’re dedicated to reporting on important local
issues and writing about the people who live and visit
our area. Because we live, work and play here, we
understand your business advertising needs.
WE’RE A SMALL BUSINESS OWNER, Yes, we’re in the
TOO!
Lake Hopatcong News is committed to supporting
digital age,
your unique local business. We know your success
helps support our local economy.
but print still rules.
WE HOLD OURSELVES TO A HIGHER
Here’s why-
STANDARD. PRINT ADS ARE TRUSTED MORE.
The quality of our writing, photography, printing and According to MarketingSherpa, print ads are trusted
presentation makes our 44-page magazine stand out by consumers more than any other type of
among other local publications. advertisement.
PROMINENT DIGITAL PRESENCE. PRINT ADS ARE RECALLED BETTER.
Our social media platforms offer you a way to increase Sitting down to read a magazine or newspaper is a
your brand’s reach by connecting to a different deliberate act, leading to slower reading and a lasting
demographic. impression, when compared to digital content that is
scrolled through more quickly.
SATISFIED ADVERTISERS. PRINT HAS A LONGER SHELF LIFE.
Our advertisers tell us they are seeing an increase in Print publications are a physical product that tend to
revenue, traffic and name recognition. Many have been sit on a coffee table or on a shelf, leading to multiple
with us for more than seven years! impressions beyond the intial reader within the
household or office.
I appreciate the ability to showcase my sellers' homes to potential buyers who come to
enjoy the lake and patronize our local businesses. The professionally designed magazine
is widely available and full of local stories, real estate opportunities and history.
– Kathy Courter – RE/MAX Realtor
Our Reach
You can find Lake Hopatcong News
at over 200 unique, high-traffic
locations within 12 communities
in Morris and Sussex counties.
DOVER MOUNT ARLINGTON
BYRAM OAK RIDGE
HOPATCONG SPARTA
LAKE HOPATCONG STANHOPE
LANDING SUCCASUNNA
LEDGEWOOD WHARTON
Even though I have an established business in the community, I feel
it's important to keep my business, Batten The Hatches, out there
and to support other local businesses.
– Marie Pappas – owner
4,100+
2,600 SOCIAL
MEDIA
AVG. MONTHLY
WEBSITE FOLLOWERS
VIEWS
2,400
AVG. DIGITAL
READERS PER
ISSUE
20,000
AVERAGE
PRINT
READERS
Specs
Advertising in LHN promotes "LUXE LIFE BY KAREN FOLEY" and showcases my luxury
properties to lake area residents and visitors throughout the year.
– Karen Foley – Sotheby’s Realtor
FULL VERTICAL
VERTICAL
HORIZONTAL HORIZONTAL
SQUARE
VERTICAL ½
A discount of 40% is offered to 501(c)(3) organizations only (inserts, full page, and 2/3 size ads excluded).
Ad specs: All ads are color. PDF or JPEG at 300 dpi.
Fonts must be embedded. Back cover is a bleed page 8.75x11.25 inches. Email ads to the attention of your ad rep.
2021 Advertising Calendar
INFORMATION SPRING MEMORIAL FOURTH
GUIDE (mid-April) DAY OF JULY
Ad Creative
Ad Creative Due:
Due: Ad Creative Due: Ad Creative Due: Ad Creative Due:
March 15
March 15 April 12 May 17 June 21
Print &
Print & Online
Online Print & Online Print & Online Print & Online
Release Date:
Release Date: Release Date: Release Date: Release Date:
March 24
March 24 April 22 May 27 July 1
MIDSUMMER LABOR FALL HOLIDAY
(August 1) DAY (Columbus Day) (mid-November)
Ad Creative Due: Ad Creative Due: Ad Creative Due: Ad Creative Due:
July 23 August 23 September 27 November 5
Print & Online Print & Online Print & Online Print & Online
Release Date: Release Date: Release Date: Release Date:
August 3 September 2 October 7 November 16
Content and dates subject to change.
Digital Ads & Information Guide
Reach even further with our digital ads.
By offering both print and digital, we are expanding our demographic and reaching a broader audience.
LEADERBOARD
BULLSEYE
HORIZONTAL
LEADERBOARD BULLSEYE HORIZONTAL
970 x 90 pixels 250 x 250 pixels 336 x 280 pixels
Make an impression on our extensive audience
year-round in our Information Guide.
The Information Guide book is a year-round reference for both residents
and visitors alike. Locals like it for its community content, visitors like it
as a way to navigate the area and as an introduction to the region.
Boasting an extensive calendar of events and a colorful map of the area,
the guide book has a shelf life that lasts through all four seasons.
Information
guide The Information Guide book is distributed locally at high-traffic
locations, at large public events and at various visitor’s centers in
2020
A business and tourism
guide
region
northern New Jersey.
to the Lake Hopatcong
And, the compact size makes it easy to keep close by, whether on foot,
in the car, or on the water!
ta 10
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LAKE HOPATCONG CRUISES
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The Lake Hopatcong News publications
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Park Marine Blv on g Rd.
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customer base.
N.J. State
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Minnisink County
Blvd.
Howard Mount Berkshire Valley
Reservation Lake
Shawnee
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Arlington Wildlife Management Area 4
iso
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46
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– Jim Baccaro and Mike Costello, 63
owners, South Shore Marine
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