2021 MEDIA PLANNER Paul Hagen - Buildings

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2021 MEDIA PLANNER Paul Hagen - Buildings
Paul Hagen
                Account Executive

                (319) 861-5165
                Fax: (319) 861-5165

2021            paul.hagen@stamats.com

                615 Fifth Street SE

MEDIA PLANNER   PO Box 1888
                Cedar Rapids, IA 52406-1888
2021 MEDIA PLANNER Paul Hagen - Buildings
The Building Owners and Managers Association (BOMA)
International’s bolstered digital presence and expanded
content offerings bring new, exciting opportunities
to our media partners in 2021. BOMA International’s
digital platforms and communications vehicles reach
key commercial real estate industry stakeholders and
influencers.

BOMA members own or manage more than 80%
of all prime commercial properties and facilities
in North America and include building owners,
managers, developers, asset managers, corporate
facility managers and government real estate
officials.
2021 MEDIA PLANNER Paul Hagen - Buildings
AUDIENCE
                                                                                          BOMA members are the decision-makers representing
                                                                                          every building type.

    BOMA members are very involved with
    purchase decisions:
                                              BOMA is made up of approximately 20,000 commercial real
    78%   recommend product services
                                              estate professionals who manage 10.5 billion square feet.
    68%   prepare budgets
                                              Primary Job Functions of                                Property types of BOMA members
    67%   research products/services
                                              BOMA Members                                            • High-Rise Commercial Office
    61%   make final decisions on purchases
                                              • Property Management                                   • Low-Rise Commercial Office
                                              • Asset Management                                      • Suburban Buildings/Office Park
                                              • Facility Management                                   • Industrial
                                              • Government Agency                                     • Mixed-Use Properties
                                              • Development/Construction                              • Medical Office Buildings/Hospitals
                                              • Ownership/Investment/REIT                             • Government Buildings
                                              • Leasing/Brokerage

                                              Members Active Participation
                                              Manage office spaces over 100,000 sq. ft.         85%
                                              Manage more than one building                     78%
                                              Have been a BOMA member for 10+ years             73%
                                              Four-year degree or higher                        66%
                                              Manage properties in suburban areas               36%
                                              Company spends $1 million+ on building products   63%

3                                                                  FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    BOMA’s online communications reach BOMA members and industry
    stakeholders and influencers.

                         1       BOMA.org
                                 ·   The official website of the Building Owners and Managers Association (BOMA) International.

                                 ·    he website averages more than 30,000 unique visitors per month. The average visitor has 2.32 page views
                                     T
                                     and spends an average of 3:08 minutes on the site.

                                 ·    OMA.org is one of the most utilized websites for property professionals for up-to-date information on the
                                     B
                                     commercial real estate market.

                                 ·    OMA.org was created using “responsive design,” which means the site dynamically conforms to the size of
                                     B
                                     the device from which it is viewed. Since ads do not dynamically resize for for some (tablets, smart phones,
                                     etc.), they will always appear when the site is viewed from those types of devices.

                                                                                                                                                SOURCE: GOOGLE ANALYTICS

                                     Banner Ads
        3
                                      1   Leaderboard        $990 per 10,000 impressions          ONLINE DISPLAY AD SPECIFICATIONS
                                                                                                  Leaderboard.......................... 728 x 90 pixels
                                     2    Medium Rectangle   $700 per 10,000 impressions
                                                                                                  Medium Rectangle................ 300 x 250 pixels
                                     3    Interior Medium    $700 per 10,000 impressions
                                            Rectangle

                             2

4
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    BOMA’s online communications reach BOMA members and industry
    stakeholders and influencers.

     Case Studies and Whitepapers                                                            Audience Extension (Google Ad Network)

     Post your case studies and white papers on BOMA.org                                     Audience extension is a powerful way to stay engaged with the BOMA
     under Research & Resources. Use our Resource Center to                                  audience, regardless of where they are on the web. We can display your
     give your white paper or case study exposure to the more                                banner ad to people who have previously visited BOMA.org as they browse
     than 30,000 unique visitors using the BOMA.org website                                  the Google Ad Network.
     each month. Case studies and white papers must be educa-
     tional in nature and are subject to approval.
                                                                                             Reasons to Use Audience Extension

     $900 for a 1-year listing                                                               ·    Drive sales activity and generate leads

                                                                                             ·    Increase registrations
     SPECIFICATIONS
     PDF of the case study or white paper, a 150-word description and a logo.                ·    Promote your brand and build awareness
     Online opportunities are subject to availability.
                                                                                             ·    Large scale reach to potential customers where they are on the web

                                                                                             ·    Measure response and engagement with your current ad creative

                                                                                                                                              PER THOUSAND
                                                                                                 WEB UNIT                  PIXEL SIZE          IMPRESSIONS
                                                                                                 Leaderboard                728 x 90                $40
                                                                                                 Medium Rectangle           300 x 250               $40
                                                                                                 1/2 Page Ad                300 x 600               $50

                                                                                             SPECIFICATIONS
                                                                                             Non-animated Image ad formats: JPEG, JPG, PNG, GIF File size: 150 KB or smaller. Animated
                                                                                             ad formats: GIF File size: 150KB or smaller. Animation length: Must be 30 seconds or shorter.
                                                                                             Animation looping: The animations must stop after 30 seconds. Animated GIF ads must be 5 fps
                                                                                             or slower. Destination URL required. Redirect URLs not accepted unless it contains part of the
                                                                                             destination URL.

5                                                                               FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    E-Newsletters

                                                                     1
    BOMA International Insider is
    emailed biweekly to more than                                   Position 1: $3,000       2021 Insider Schedule
    20,000 subscribers. It focuses on
    industry news, trends, information on                           Position 2: $2,200       MATERIALS DUE   RUN DATE
    educational programs and more.                                  Position 3: $1,200       1/2/21          1/7

                                                                                             1/16/21         1/21

                                                                                             2/6/21          2/4 (Winter Business Meeting
    BOMA International Insider
                                                                                                             issue)
    SPECIFICATIONS
                                                                                             2/27/21         2/18
    Banner, 728 x 90 pixels in jpeg or gif format, 72 dpi,
                                                                                             3/12/21         3/4
    20k maximum file size. Please provide linking URL.
                                                                                             3/26/21         3/18

                                                                                             4/2/21          4/1

                                                                                             4/16/21         4/15

                                                                     2                       4/30/21         4/29

                                                                                             5/14/21         5/6

                                                                                             5/28/21         5/20

                                                                                             7/2/21          6/3

                                                                                             7/16/21         6/10

                                                                                             7/30/21         7/1

                                                                                             8/13/21         8/5 (Annual conference issue)
                                                                     3                       8/21/21         8/19

                                                                                             8/27/21         9/2

                                                                                             9/3/21          9/9

                                                                                             9/24/21         9/23

                                                                                             10/1/21         10/7

                                                                                             10/15/21        10/21

                                                                                             10/29/21        11/4

                                                                                             11/26/21        12/2

6                                                            FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    E-Newsletters

    The BOMA International Advocacy Update is emailed monthly                   BOMA Vlog is emailed monthly to more than 20,000 subscribers.This
    to more than 16,000 BOMA members. This unique members-only                  video blog featuring BOMA International President Henry Chamberlain
    communication offers the latest information on a host of advocacy-          and BOMA leadership reaches BOMA members and industry
    related topics and how BOMA is effecting positive change through its        practitioners with the latest trends, research and tips to help excel in an
    advocacy efforts.                                                           evolving CRE landscape. New this year: You now have the opportunity to
                                                                                place pre-roll before BOMA International’s most popular video!

    Advocacy Update
    SPECIFICATIONS                                                              BOMA Vlog
                                                     2021 Advocacy              SPECIFICATIONS
                                                     Update Schedule                                                                         2021 Vlog Schedule
    Featured Sponsor: 300x250 rectangle in
    jpeg or gif format, 72 dpi, 20k maximum file                                Rectangle, 300 x 250 pixels or Banner, 468 x 60
                                                     MATERIALS DUE   RUN DATE                                                                MATERIALS DUE   RUN DATE
    size. Please provide linking URL. This will be                              pixels in jpeg or gif format, 72 dpi, 20k maximum
    displayed on the bottom of the page.                                        file size. Please provide linking URL.                       1/9/21          1/14/21
                                                     1/23/21         2/25/21
                                                                                Pre-roll Video, 6 second length, preferred format            2/13/21         2/11/21
                                                     2/21/21         3/25/21
                                                                                is Quick Time (MOV) or Windows Media (WMV).
                                                                                Please provide linking URL.                                  3/5/21          3/11/21
                                                     3/19/21         4/22/21

                                                     4/23/21         5/27/21                                                                 4/9/21          4/8/21

                                                     5/21/21         6/24/21                                                                 5/7/21          5/13/21
                                                                                                                            Leaderboard:
                                                     6/10/21         7/29/21                                                                 6/4/21          6/17/21
                                                                                                                            $3,000

                                                     7/23/21         9/30/21                                                                 7/9/21          7/8/21

                                                     9/17/21         10/28/21                                                                8/6/21          8/12/21

                                                     10/22/21        11/18/21                                                                9/10/21         9/16/21

                                                     12/10/21        12/15/21                                                                10/8/21         10/14/21
                                                                                                                         6 second pre-roll
                                                                                                                         linked to your      11/5/21         11/11/21
                                                                                                                         website:
                                                                                                                                             12/3/21         12/9/21
                                                                                                                         $2,500

                            Featured Sponsor:                                                                            Featured Sponsor:
                            $1,575                                                                                       $1,575

                                                                                  FOR MORE INFORMATION, CONTACT PAUL HAGEN
7                                                                                                           AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    E-Newsletters

    The Conference Connect                                                   BOMA International
    e-Newsletter promotes the BOMA                                           Conference & Expo                  1
    International Conference & Expo to more                                  Digital Show Daily
    than 30,000 past attendees, potential
    attendees and BOMA members from                                          Get in front of an eager and
    January until the date of the conference.                                engaged audience with
                                                                             this always-popular email
                                                                             newsletter, sent each day
                                                                             during the BOMA International
                                                                             Conference & Expo to BOMA
    CONFERENCE CONNECT
                                                                             members, the BUILDINGS
    SPECIFICATIONS
                                                   $1,575                    database and all registered
    Logo or product image in jpeg or gif format,                             attendees, that reports on
    180 x 150 pixels, 72 dpi, 20k maximum file                               conference activities.
    size. Please provide linking URL.

                                                                              BOMA SHOW DAILY
                                                                              SPECIFICATIONS

                                                                              Logo or product image in jpeg
                                                                              or gif format, 468 x 60 pixels,
                                                                              72 dpi, 20k maximum file size.
                                                                              Please provide linking URL.

                                                                              Position 1: $3,500                2
                                                                              Position 2: $2,500

                                                                              Position 3: $2,000

                                                                              Position 4: $1,500

8                                                           FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    BOMA TV Banner Advertising

    Your display ad will appear on all BOMA created video
    pages including Henry Chamberlain’s monthly vlog, BOMA
    International Conference & Expo announcements, thought                                 BANNER 1
    leadership videos and more.

    •   BANNER #1 – Leaderboard Banner 728 x 90

    •   BANNER(S) #2 – Side Banner 300 x 100

    •   BANNER #3 – Under Video Banner 468 x 60
                                                                                                                          BANNER 2

    BOMA TV PRICING

    Banner #1 $800 Per Month

    Banner #2 $400 Per Month

    Banner #3 $400 Per Month

    (Total of 4 Sponsors Per Banner Per Month)

                                                                              BANNER 3

9                                                            FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
2021 MEDIA PLANNER Paul Hagen - Buildings
BOMA ONLINE 2021
    BOMA TV Hosted Video

    Share your thought leadership with the BOMA audience!
    Host your video of up to 30 minutes on the BOMA TV
    platform. Share your content with BOMA members. You
    will also receive a syndicated mini-player for your site with
    an “As seen on BOMA TV” player.

    Once places on BOMA TV, your video will be pushed out
    one of the BOMA eNewsletters.

    Price: $2,500 per year per video.

9                                                                   FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
BOMA ONLINE 2021
     BOMA TV Pre-Roll and Post-Roll Roll Video Ads

     BOMA pre-roll allows your video ad to automatically
     play before a BOMA featured video on both mobile and
     desktop. Your attention-grabbing content can drive BOMA
     members to click through to your website.

     •   6 sec Preroll - 15 sec Postroll.

     •   Your six second message will play in front of BOMA
         created videos along with your 15 sec Postroll playing
         at the end of a video.

     •   Preroll and Postroll will be hot linked to the
         destination of your choice.
                                                                                                                               BANNER 2

     Price: $1,000 Per Month
     (Limited placement opportunities available; a total of six
     advertisers can rotate each month.)

                                                                  FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
10
BOMA CONTENT SPONSORSHIP
     BOMA Deep Dives

     New in 2021, BOMA will create six in-depth looks
     at issues facing BOMA members and their tenants.
     Sponsorship of these pieces will be limited to 3
     companies per piece. Sponsors will receive a logo on                                                                                                              WHAT
     the letter page and a full page ad contained within. Each
     piece will be pushed to BOMA membership in an email                                                                                                               OFFICE
     along with hosting on BOMA.org.
                                                                                                                                                                       WORKERS
                                                                                                                                                                       WANT

                                                                                                                                                                                                                                          © Kendall McCaugherty, Hall+Merrick Photographers
     Price: $2,500                            Release Dates:
     (Three Sponsors per piece)                                                                                                                                                                                                              Stormy Waters,
                                              January 20, 2021
                                              March 17, 2021           Reed Smith office design by Gensler
                                                                                                                                                                       BY ERIC GANNON AND BRIAN HUNGERFORD
                                                                                                                                                                                                                                             Steady Ship:
                                                                                           “T
                                              June 16, 2021
                                                                                                                                                                                                                                             Leadership in
                                                                                                             he office is dead,” according to the hyperbolic head-    pre-pandemic that this shift was coming, the ongoing health
                                                                                                             lines and attention-grabbing Zoom webinar titles         crisis and extended time in the home office have acceler-
                                                                                                   that have filled our inboxes and news feeds since earlier this     ated the necessity for companies to adopt new approaches to

                                              July 14, 2021                                        spring.
                                                                                                     And, while many workers might have enjoyed the extra time
                                                                                                                                                                      enabling work. These new approaches not only can enhance
                                                                                                                                                                      creativity and productivity, but can make people feel more

                                              September 22, 2021
                                                                                                                                                                                                                                             Times of Crisis
                                                                                                   at home initially, the truth of the matter has emerged follow-     comfortable coming back to the office. And, these changes give
                                                                                                   ing the initial shock: The workplace is undergoing change, yes,    us the opportunity to address shortcomings that had begun to
                                                                                                   but its relevance and centrality to the success of an organiza-    emerge previously in our places of work—over-densification;

                                              November 10, 2021
                                                                                                   tion remains.                                                      static, inflexible spaces; and poor deployment of technology
                                                                                                      Conducted during the early weeks of the pandemic,               among them.
                                                                                                   Gensler’s 2020 Work From Home (WFH) Survey of 2,300 U.S.              There is no shortage of debate, opinion and study around
                                                                                                   workers found that, pre-COVID, just one in 10 U.S. office          what will have staying power following the pandemic. And,                                                               BY JOHN SALUSTRI

                                                                                                                                                                                                                                                                                              A
                                                                                                   workers worked from home regularly, and less than one-third        while no one can definitively predict the final outcomes, we
                                                                                                   were offered the choice to work from home by their employer.       can begin to carve a path forward by centering the current                                                                        ll times of challenge—no matter their nature—come with two basic leader-
                                                                                                      The data also supports the notion that people are eager to      mindset of workers.                                                                                                               ship truths. First, they demand all hands on deck. Whether the crisis is
                                                                                                   return to the workplace: 77 percent of Gensler WFH Survey             So, what role should office buildings play in supporting                                                             regional, such as hurricanes or wildfires, or global, such as a pandemic, everyone on
                                                                                                   respondents want to be back to the office three or more days       workers as they return, and what can they offer that will mo-                                                           the team has to row together.
                                                                                                   per week, with 44 percent of those preferring all five days in     tivate workers to consistently choose to utilize the building in                                                          And therein lies the second truth about leadership. You can’t row together with-
                                                                                                   the office.                                                        a new era of freedom and mobility? Properties with the right                                                            out a qualified team. Leadership in times of calm or chaos is as much about those
                                                                                                      Just six months out from this survey, it is clear that “work”   answers to these questions will emerge as unique and sought-                                                            being led as the ability of the leader to inspire (see “Everyday Crises,” page 27).
                                                                                                   and “place” have become uncoupled. Though there were signs         after real estate assets to both owners and tenants; their long-

                                                                        34    BOMA MAGAZINE SEPTEMBER | OCTOBER 2020

                                                                   BO_0919_WFH.indd 34                                                                                                                                                   9/28/20 8:26 AM

                                                                                                                                                                                                                26    BOMA MAGAZINE SEPTEMBER | OCTOBER 2020

                                                                                                                                                                                                          BO_0919_Leadership.indd 26                                                                                                                                                  9/26/20 10:41 AM

                                                                                                                                                          FOR MORE INFORMATION, CONTACT PAUL HAGEN
11                                                                                                                                                                                  AT (866) 965-4205
BOMA CONTENT SPONSORSHIP
How-to Handbooks

BOMA will distribute 2 How-to Handbooks in 2021
allowing sponsors to share their solutions for key
challenges facing BOMA members and their tenants. Each
sponsor will get three pages to deliver their message.
Sponsors can choose to mix their three pages with a              GETTING
                                                                 BACK
combination of content and an ad or all content.

Price: $2,000 Per Sponsor
(3 Pages + Listing in TOC)
                                                                 TO THE
Release Dates and Topics:

February 17, 2021
Opening Up the Office
                                                                 OFFICE
June 30, 2021
TBD

                                                         FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
The Outstanding Building
                                                                                                                                                                                                                             of the Year ® Awards
TOBY PROGRAM GUIDE

                                                                                                                                                                                                                             ■
                                                                                                                                                                                                                         Summer 2018
JULY 2021
                                                                                                                                                                                                                                                                                                                                                ®

                                                                                                                                                                                                                                                               The Outstanding
                                                                                                                                                                                                                                                                               Building
                                                                                                                                                                                                                                                                 of the Year Awards                        ®

                                                                                                                                                                                                                                                               Henry B. Gonzalez
                                                                                                                                                                                                                                                                                          Convention Cente
                                                                                                                                                                                                                                                                                                          r
                                                                                                                                                                                                                                                                                 San Antonio, Texas

                                                                                                                                                                                                                                                                                        June 26, 2018

The TOBY Program Guide is a special annual publication of BOMA
                                                                                                                                                                                                                                                                   PROGRAM GUIDE

International to recognize the nominees for The Outstanding Building
of the Year ® (TOBY ®) Awards.
                                                                                                                                                                                                                                                                                                                                                                                      OFFICIAL SPONSOR
                                                                                                                                                                                                                                                                                                                                                                                                       OF THE
                                                                                                                                                                                                                                                                                                                                                                                           TOBY® AWARDS

The prestigious awards recognize
excellence in building design,
                                                                                                                                                                                                                 BO_2018_TOBY_c
                                                                                                                                                                                                                                                          over.indd 1

operations and management in
                                                                                                                                                                                                                                                                                                                                                                                                                        5/23/18 1:24 PM

the commercial real estate
industry.

                                                                          The Outstanding Building of the Year ® Awards
This comprehensive publication
                                     TOBY Display Advertising
includes profiles of the more than   Specifications:
                                                                                                                                                                                                                                                                                                         SOUTHERN REGION WINNER                                                                                         NORTH CENTRAL REGION WINNER

                                                                                    ■
                                                                          Summer 2018
80 regional TOBY winners who                                                                                                                                                                                                                                                                             6505 WATERFORD                                                                                                 120 SOUTH LASALLE

                                                                                                                                                                                                                                                                                                                                                                                                  ®
                                                                                                                                                                                                                                                                                    ®

                                                                                                                                                                                                                                                                                                                                                                                             TOBY
                                                                                                                                                                                                                                                                               TOBY
                                                                                                                                                                                                                                                                                                         Miami, Florida                                                                                                 Chicago, Illinois
                                                                                                                                                                                                                                                                                                         Management Company: Cushman &                                                                                  Management Company: Lincoln

compete in the international
                                                                                                                                                                                                                                                                                                          Wakefield                                                                                                      Property Company
                                                                                                                                                                                                                                                                                                         Owner: MetLife Real Estate                                                                                     Owner: TR 120 S. LaSalle Corp.

                                     See page 14 for advertising
                                                                                                                                                                                                                                                                                                         Year Built: 1996                                                                                               Year Built: 1928
                                                                                                                                                                      ®

competition.                                                                                                                                                                                                                                                                                             L                                                                                                              O
                                                                                                                                                                                                                                                                                                                                                                                                                                 riginally known as the State Bank
                                                                                                                                                                                                                                                                                                                ocated in Miami’s Waterford at Blue
                                                                                                                                                                                                                                                                                                                                                                                                                                 Building, 120 South LaSalle has been

                                     specifications. Advertising is due
                                                                                                                                                                                                                                                                                                                Lagoon office park, 6505 Waterford is
                                                                                                                                                                                                                                                                                                                                                                                                                                 a fixture in the historic Chicago
                                                                                                                                                                                                                                                                                                                just minutes from Miami International
                                                                                                                                                                                                                                                                                                                                                                                                                        financial district since 1928. Architectural
                                                                                                                                                                                                                                                                                                         Airport. The four-story, rose-color-and-glass
                                                                                                                                                                                                                                                                                                                                                                                                                        firm Graham, Anderson Probst & White
                                                                                                                                                                                                                                                                                                         building rests in a park-like setting in the
                                                                                                                                                                                                                                                                                                                                                                                                                        incorporated a number of prominent features,
                                                                                                                                                                                                                                                                                                         250-acre, master-planned business park

                                     May 14.19.
                                                                                                                                                                                                                                                                                                                                                                                                                        including a breathtaking, two-story “Great
                                                                                                                                                                                                                                                                                                         and features a central atrium design with
                                                                                                                                                                                                                                                                                                                                                                                                                        Banking Hall” with polished marble columns
                                                                                                                                                                                                                                                                                                         floor-to-ceiling windows. The building’s
                                                                                                                                                                                                                                                                                                                                                                                                                        and walls, intricate crown moldings, a ceiling

                                                                                                                                  The Outstanding Building
                                                                                                                                                                                                                                                                                                         exterior core is treated with panoramic lake
                                                                                                                                                                                                                                                                                                                                                                                                                        covered with decorative plaster, stencil work,
                                                                                                                                                                                                                                                                                                         views. Its interior core highlights views of the
                                                                                                                                                                                                                                                                                                                                                                                                                        colored art glass and a mural. This LEED

                                                                                                                                    of the Year Awards
                                                                                                                                                                                                                                                                                                         central atrium, which features lush gardens
                                                                                                                                                             ®                                                                                                                                                                                                                                                          EB O+M Gold-certified building is a prime
                                                                                                                                                                                                                                                                                                         surrounding a circular fountain and beautifully
                                                                                                                                                                                                                                                                                                                                                                                                                        example of the grand second-story bank
                                                                                                                                                                                                                                                                                                         detailed skylights. 6505 Waterford’s lobby
                                                                                                                                                                                                                                                                                                                                                                                                                        interiors of the early 1900s, which featured
                                                                                                                                                                                                                                                                                                         design includes stylish finishes, with walls
                                                                                                                                                                                                                                                                                                                                                                                                                        traditional Chicago architecture built around

The TOBY Program Guide is mailed
                                                                                                                                                                                                                                                                                                         painted or covered with vinyl and fabric in
                                                                                                                                                                                                                                                                                                                                                                                                                        a classic light-court atrium.
                                                                                                                                                                                                                                                                                                         cream tones and marble flooring polished to

                                                                                                                                    Henry B. Gonzalez Convention Center                                                                                                                                  a subtle sheen.

                                                                                                                                             San Antonio, Texas

                                                                                                                                                                                                                                                                                                                                                                                                  HISTORICAL BUILDING
to the BOMA membership in July

                                                                                                                                                                                                                                                                                    CORPORATE FACILITY
                                                                                                                                                                                                                                                                                                         CANADA REGION WINNER                                                                                           MIDDLE ATLANTIC REGION WINNER
                                                                                                                                                      June 26, 2018
                                                                                                                                                                                                                                                                                                         HEAD OFFICE LA                                                                                                 1101 17TH STREET
                                                                                                                                           PROGRAM GUIDE                                                                                                                                                 CAPITALE FINANCIAL                                                                                             Washington, D.C.

2020 and distributed at the awards                                                                                                                                                                                                                                                                       GROUP INC.
                                                                                                                                                                                                                                                                                                         Québec City, Québec, Canada
                                                                                                                                                                                                                                                                                                                                                                                                                        Management Company: JBG SMITH
                                                                                                                                                                                                                                                                                                                                                                                                                        Owner: CESC 1101 17th Street LLC
                                                                                                                                                                                                                                                                                                                                                                                                                        Year Built: 1964

ceremony during the 2020 BOMA
                                                                                                                                                                                                                                                                                                         Management Company: La Capitale Financial

                                                                                                                                                                                                                                                                                                                                                                                                                        I
                                                                                                                                                                                                                                                                                                          Group Inc.                                                                                                        n the heart of D.C.’s Central Business District,
                                                                                                                                                                                                                                                                                                         Owner: La Capitale Financial Group Inc.                                                                            1101 17th Street is home to more than 50

                                                                                                                                                                                                                                                                                                                                                                                      2018 Nominees
                                                                                                                                                                                                                                                                                                                                                                                                                            tenants. Built in 1964 on the corner of 17th

                                                                                                                                                                                                                                                                        2018 Nominees
                                                                                                                                                                                                                                                                                                         Year Built: 1965
                                                                                                                                                                                                                                                                                                                                                                                                                        and L Streets NW, 1101 17th Street’s timeless

International Conference & Expo.
                                                                                                                                                                                                                                                                                                                                                                                                                        Brutalist façade welcomes visitors. The 13-story,

                                                                                                                                                                                                                                                                                                         L
                                                                                                                                                                                                                                                                                                                a Capitale Financial Group’s head office, a                                                             217,232-rentable-square-foot property includes
                                                                                                                                                                                                                                                                                                                Prestige category (Class A) building, was                                                               office, retail and parking and maintains an
                                                                                                                                                                                                                                                                                                                enlarged in 2013 to house all the company’s                                                             ENERGY STAR rating and LEED Silver certification.
                                                                                                                                                                                                                                                                                                         Québec City area staff. The new 10-story, LEED                                                                 Transportation is convenient with the building’s
                                                                                                                                                                                                                                                                                                         NC Gold-certified building, which also is certified                                                            valet parking system, including spaces for EV
                                                                                                                                                                                                                                                                                                         as BOMA BEST Platinum, adds office space to the                                                                charging, a full-service bike facility and
                                                                                                                                                                                                                                                                                                         existing seven-story structure erected in 1965,                                                                superb Metro accessibility. Building amenities
                                                                                                                                                                                                                                                                                                         which was fully renovated at the time of the new                                                               include Peet’s Coffee; carry out; a full-service
                                                                                                                                                                                                                                                                                                         construction. With its contemporary and avant-                                                                 restaurant; a bike facility; and a tenants-only
                                                                                                                                                                                                                                                                                                         garde design, the building makes an original                                                                   fitness center. The building maintains a 97
                                                                                                                                                                                                                                                                                                         architectural statement while integrating itself                                                               percent occupancy.
                                                                                                                                                                                                                                                                                                         seamlessly into the historic neighborhood of
                                                                                                                                                                                                                                                                                                         Parliament buildings. Construction based on smart
                                                                                                                                                                          OFFICIAL SPONSOR OF THE                                                                                                        growth principles delivers successful densification
                                                                                                                                                                               TOBY® AWARDS                                                                                                              in the real estate market.

                                                                                                                                                                                                                                                                           18 TOBY               Summer 2018                                                                             24 TOBY                Summer 2018

                                                                                                                                                                                                                                                                  BO_2018_TOBY_Corporate_Earth.indd 18                                                         6/6/18 8:11 AM   BO_2018_TOBY_Historical_Industrial_Bld.indd 24                                                 6/6/18 8:15 AM

                                                                                                                          BO_2018_TOBY_cover.indd 1                                            5/23/18 1:24 PM

Price: $2,500
(Limited to three Sponsors)

                                                                                                  FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
BOMA INTERNATIONAL
     CONFERENCE & EXPO
     The premier education and networking event for commercial real estate.

                            Booth Space at the 2021 BOMA                                                  Attendee Demographics
                            International Conference & Expo
                                                                                                                                       ATTENDEE OCCUPATIONS

                                                                                                             6311+95+321+ 2011+3218+8 1326+1513+18 2919+1612+5
                            The BOMA International Conference & Expo will be held July 18-21,            Building/Property Manager                                         63%
                            2021, in Boston, MA at the Boston Convention and Exhibition Center.                   Facility Manager                11%
                                                                                                                    Asset Manager             9%
                            Place your products and your company in front of an eager audience       Building Engineer/Maintenance        5%
                            of prospective buyers, including executive-level building and property         Building Owner/Investor        5%
                            managers, facility managers, owners and investors, asset managers                    Developer/Builder      3%
                            and other top real estate professionals. A booth at the 2021 BOMA
                                                                                                                Architect/Designer      2%
                            International Expo allows you to…
                                                                                                              Leasing Agent/Broker      1%

                            Reserve your booth now.                                                                                    ANNUAL SPENDING ON BUILDING PRODUCTS & SERVICES
                                                                                                                $10 million or more                       20%
                            Contact Vicki Cummins at (888) 777-6956 or                                     $5 million-$9.999 million              12%
                            vcummins@showmgmt.com to secure your space or                                  $1 million-$4.999 million                                 29%
                            for questions, or visit www.bomaconference.org.                                    $500,000-$999,999                  14%
                                                                                                               $100,000-$499,999                        16%

                            •    Showcase your products and services in front of more                           Less than $100,000            9%

                                 than 1,800 customers and prospects.                                                                   NUMBER OF BUILDINGS MANAGED

                            •
                                                                                                                                  1                15%
                                 Forge profitable relationships with senior executives
                                                                                                                                2-5                            26%
                                 and decision makers who have buying power.
                                                                                                                               6-10                 16%

                            •    Explore current trends and issues affecting your cus-                                       11-20                  14%
                                                                                                                             21-50                 12%
                                 tomers today—BOMA’s world-class education program
                                 covers it all.                                                                          51 or more                     17%

                            •    Keep your rivals at bay. Your competitors will be here—
                                                                                                                   2 million or more
                                                                                                                                       SQUARE FOOTAGE PERSONALLY MANAGED
                                                                                                                                                                27%
                                 don’t let all the sales go to them.
                                                                                                                  1 to 1.999 million                     18%
                                                                                                                600,000 to 999,999                      16%
                                                                                                                300,000 to 599,999                       21%
                                                                                                                100,000 to 299,999                12%
                                                                                                                 Less than 100,000           6%

14                                                                        FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
SPECIFICATIONS 2021

     DIGITAL REQUIREMENTS:                                                       Specifications                                                          BOMA Conference enews
                                                                                 PDF of the case study or whitepaper, a 150-word description and a       180 x150 banner and web slink – static image only
     Media: CD, CD-R, DVD, DVD-R or 100MB Mac or PC ZIP disk.                                                                                            JPG preferred
                                                                                 logo.Online opportunities are subject to availability.
     FTP: For FTP site access (the preferred file transfer method),              BANNER ADS                                                              BOMA Show Daily
     contact Candy Holub at (candy.holub@stamats.com).                                                                                                   728x90 banner and web slink – static image onl
                                                                                 Your display ad will appear on all BOMA created video pages including
                                                                                 Henry Chamberlain’s monthly VLOG, BOMA Conference & Expo An-            PG preferred
     Software: Our production department is Mac-based and uses
                                                                                 nouncements, Messages from the Chair and more.
     computer-to-plate technology. We prefer press-ready PDF-X1a files                                                                                   BOMA TV ADVERTISING
     (file must include bleed, trim marks and exact trim size: 9” x 10 7/8”).    Specifications
     We also accept native files created with the following software:            Leaderboard Banner 728 x 90 ;                                           .mp4 less than 1 GB.
     Adobe InDesign Adobe Photoshop Adobe Illustrator                                                                                                    Appropriate length depending on the offering.
                                                                                 Side Banner 300 x 100 ;
                                                                                                                                                         Specifications
     Images: Photographic images must meet the following guidelines:             Under Video Banner 468 x 60;                                            Logo or product image in jpeg or gif format,
     Resolution: 300dpi                                                                                                                                  180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking
     Color mode: CMYK or Grayscale (convert all RGB images to CMYK)                                                                                      URL.
     File formats: We prefer high-resolution PDF. TIFF (Image                    Non-animated Image ad formats: JPEG, JPG, PNG, GIF
     Compression: None; Byte Order: Macintosh) or EPS (save Encoding             File size: 150 KB or smaller.                                           BOMA DEEP DIVES
     as Binary, not as ASCII or JPEG). Low-res JPEG files will NOT be
     accepted.                                                                   Animated ad formats: GIF                                                Specifications
                                                                                 File size: 150KB or smaller.                                            1-3 pages of content and or displays
     Fonts: Use only Mac postscript fonts in your document. Do not use                                                                                   Three Sponsors per piece
                                                                                 Animation length: Must be 30 seconds or shorter.
     TrueType fonts. If your document was created using PC fonts, they will
     need to be substituted for Mac postscript fonts. If your document was       Animation looping: The animations must stop after 30 seconds.           HOW-TO HANDBOOKS
     created in an illustration program, please convert all fonts to paths to    Animated GIF ads must be 5 fps or slower. We do accept third-party
                                                                                                                                                         Specifications
     avoid font conflicts.                                                       tags.
                                                                                                                                                         Company logo: 130 pixels wide (eps format is preferred)
                                                                                                                                                         Desired click-through URL
     Trapping: All items in the document must be trapped to fit. We DO                                                                                   Full Page Ad (7”x10”) PDF
     NOT provide trapping, and will not be responsible for undesirable           AUDIENCE EXTENSION
     results due to improper trapping.                                           Leaderboard Banner 728 x 90 ;
     Proofs: A color proof must accompany ALL ads. If a color proof is not       Medium Rectangle 300 x 250 ;
     included with the ad, we will not be responsible for undesirable printing
                                                                                 1/2 Page Ad 300 x 500;
     results. Supply a high-resolution Kodak color proof or equivalent or
     PDF file. Ad color will not be guaranteed unless the above type of          Under Video Banner 468 x 60;
     proof is supplied.

                                                                                 E-NEWSLETTERS
                                                                                 e-Newsletter promotes the BOMA International Conference & Expo
                                                                                 to more than 30,000 past attendees, potential attendees and BOMA
                                                                                 members from January until the date of the conference.
                                                                                 Specifications
                                                                                 Logo or product image in jpeg or gif format,
                                                                                 180 x 150 pixels, 72 dpi, 20k maximum file size.
                                                                                 Please provide linking URL.

                                                                                 BOMA enews
                                                                                 728x90 banner – Static image
                                                                                 JPG preferred; png is ok.
                                                                                 30K max file size

                                                                                 BOMA enews Vlog and Advocacy enews
                                                                                 300x250 banner – static image
                                                                                 JPG preferred;png is ok.
                                                                                 30K max file size; 6 loops max

14                                                                                                       FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
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