2021 Millennial and Gen Z Survey - A call for accountability and action | India - Deloitte
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2021 Millennial and Gen Z Survey A call for accountability and action | India
2021 MILLENNIAL SURVEY
Methodology and global key messages
Our methodology: Key findings:
The 10th annual Millennial Millennials and Gen Zs believe the world is at a tipping point on environmental issues, inequality, and racism. They are holding themselves and institutions accountable in order
Survey solicited the views of to bring about a more sustainable and equitable world. This year’s survey unearths the following global insights:
14.6K millennials and 8.2K
Gen Zs (22,928 respondents The environment remains a top concern. During the pandemic, health care and unemployment topped millennials’ list of concerns. But environment remained a
total) from 45 countries priority (#3 for millennials and #1 for Gen Zs). ~40% believe that more people will commit to take action on environmental issues after the pandemic. But 60% fear
around the world. business’ commitment to helping combat climate change will be less of a priority as business leaders reckon with challenges brought on by the pandemic.
For the first time, we
surveyed Gen Zs in all Millennials and Gen Zs believe discrimination is widespread. More than half of Indian millennials and close to half of GenZs feel personally discriminated against
countries where we all the time or frequently on/by various platforms because of an aspect of their backgrounds.
conducted fieldwork,
including in 25 geographies High stress levels are driven by concerns about finances, family welfare, and job prospects. Almost half of Gen Zs and millennials said they feel stressed all or
where we had previously most of the time, which is higher than the global average Apart from health, matters like financial security, welfare of the family, and job security are factors
only surveyed millennials. contributing to stress.
As a result, year-over-year
comparisons for Gen Zs are
not yet always possible. Stress and anxiety are prevalent in the workplace, and employers’ efforts are in the spotlight. About a third of respondents (millennials 31%, Gen Zs 35%) said
they’ve taken time off work due to stress caused by the pandemic. Interesting more than 75% of Indian millennials say that have openly spoken about stress with
Fieldwork was completed their employers, well over the global average. There is also a considerably smaller proportion in India who disagree that their employer has taken action to support
between 8 January and 18 their mental health now, or that their employer is preparing policies for the future.
February 2021.
Views on business’ social impact continues to decline; job loyalty slips. While the perception of businesses having a positive impact on society has steadily
Millennials included in the declined over the last five years globally, Indian respondents still rate businesses much more positively compared to their global counterparts. However, they more
study were born between or less agree with the global perception of businesses largely being focused on their own interests and making money. Globally, job loyalty slipped from its 2020
January 1983 and December peak. More millennials and Gen Zs would like to leave their employer within two years than last year—36% and 53% respectively, compared to 31% and 50% in
1994. Gen Z respondents 2020.
were born between January
1995 and December 2003.
The following deck examines how India’s millennials and Gen Zs stand out from their global counterparts on these key themes.
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 22021 MILLENNIAL SURVEY
809 total respondents in India
Country profile: India 502 millennials and 307 Gen Zs
MILLENNIAL PROFILE GEN Z PROFILE
Gender Gender
50% 50% 50% 50%
Identify as male Identify as female Identify as male Identify as female
Parents Parents
74% 26% 13% 87%
Yes No Yes No
Education Education
3% 14% 10% 72% 4% 52% 14% 6% 24%
Pursuing/gained trade qualification Pursuing university degree Pursuing/gained trade qualification Pursuing university degree
Pursuing high school degree Gained high school degree
Gained high school degree Gained university degree
Gained university degree
Employment Job seniority Organization size Employment Job seniority Organization size
11% 9% 1% 10% 7% 3% 3%
14% 10%
4% 28%
2% 32%
17%
43% 23% 44%16%
31% 40% 61%
12% 10%
83% 27%
27% 7% 23%
Junior executive Under 100 Full- or part-time work Junior executive Under 100
Full- or part-time work Midlevel executive 100-249
Midlevel executive 100-249 Temporary or freelance
Temporary or freelance Senior executive 250-999 Senior executive 250-999
Full-time education Head of department 1,000+ Full-time education Head of department 1,000+
Senior management/board Don't know Not working/unpaid Senior management/board Don't know
Not working/unpaid
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 3Social and environmental consciousness
2021 MILLENNIAL SURVEY
The pandemic: Reflecting on society and the future
• Both groups, particularly millennials, feel more optimistic the pandemic has encouraged positive personal change. Being inspired to improve their own lives and creating a sense of
togetherness are the outcomes Indian millennials and Gen Zs feel have been the most positive.
• Across the board, Indian millennials and Gen Zs are more confident the pandemic bringing about change for the better, especially the importance people place on their health and
the ability to deal with future pandemics.
Percent of respondents who strongly agree/tend to agree with the following statements: Percent of respondents who think the following will have changed for the better
when the pandemic is finally over:
58%
91% 91% 89% 88% 40%
84% 85% 82% People's compassion for one another
79% 53%
71% 70% 69% 68% 43%
63% 60% 59% 59%
58%
34%
Business's sense of social responsibility
49%
38%
56%
36%
This pandemic has inspired The pandemic has given me In response to the The pandemic has Cooperation between countries
53%
me to take positive action to a strong sense that pandemic, I have taken highlighted new issues for 39%
improve my own life everyone around the world actions to try and have a me and made me more
is "in this together" positive impact on my sympathetic toward the
53%
community needs of others in my local
People's commitment to take personal action for 37%
community
environmental and climate issues 55%
40%
India millennials Global millennials India Gen Zs Global Gen Zs India millennials Global millennials India Gen Zs Global Gen Zs
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 52021 MILLENNIAL SURVEY
Time to act: The environment
• Fewer millennials and Gen Z this year believe we have already hit the point of no return and it is too late to repair the damage.
• Nine in ten Indian millennials (90%) and Gen Z (87%) are optimistic that changes seen during the pandemic can reverse environmental damage.
• Over half of both groups are confident that people’s commitment to the environment will improve post-pandemic; this perception far exceeds the global average.
Percent of respondents who strongly agree/tend to agree with the following statements related to the environment: Those who believe people’s commitment
The environmental changes seen during to take personal action for environmental
the pandemic make me more optimistic and climate issues will have improved
We have already hit the point of no return
that climate change can be reversed after the pandemic:
and it is too late to repair the damage
90% 87% MILLENNIALS
79%
74% India
69% 66% 68%
63%
51% 49%
44% 43% vs.
53% 37%
globally
GEN ZS
2020 2021 2021 India
vs.
India millennials Global millennials India Gen Zs Global Gen Zs
55% 40%
globally
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 6Mental health and stress
72021 MILLENNIAL SURVEY
Mental health: Levels and sources of stress
• Overall stress and anxiety levels among Indian millennials (49%) are higher than the global average (41%), while Indian Gen Zs feel as anxious/stressed as the global average
(46%). Gender is not a discriminator in India as it is elsewhere.
• Concerns for the welfare of their family, job/career prospects, and longer-term financial future are the primary causes of stress for both groups – all of which are higher than
the global average.
• Of particular note, physical/medical health isn’t a top driver of stress globally (33%), but for Indian millennials (48%) this is a much higher concern.
Percent of respondents who say they feel anxious or stressed all or most of the time:
49% 41% 46% 46%
54%
India millennials 48% 50% Global millennials 45% India Gen Zs 46% 46% Global Gen Zs 39%
37%
Identify as male Identify as male Identify as male Identify as male
Identify as female Identify as female Identify as female Identify as female
Percent of respondents who say the following contribute a lot to their feelings of anxiety or stress*:
57% 60%
56% 54% 55%
50% 51% 48% 48%
46% 47% 46% 45%
41% 41% 39% 42%
35% 38%
33%
The welfare of my family My job/career prospects My longer-term financial future My physical/medical health My day-to-day finances
India millennials Global millennials India Gen Zs Global Gen Zs
*Asked only of those who feel anxious or stressed
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 82021 MILLENNIAL SURVEY
Mental health: Stress in the workplace
• Only a quarter (23%) of Indian millennials say they have not opened up to their employer regarding pandemic-induced stress, compared to a majority globally (58%).
• There is also a considerably smaller proportion in India who disagree that their employer has taken action to support their mental health now, or that their employer is
preparing policies for the future.
Percent of respondents who say they HAVE Percent of respondents who strongly disagree/tend to disagree with the following statements when thinking specifically about their
NOT spoken openly to their employers current employer’s response to COVID-19*:
about feeling more stressed/anxious since
the pandemic started*:
38% 39%
37% 36%
of millennials in 26% 25%
India
19% 19%
23% vs. 58% of
millennials globally
My employer has taken actions to support my mental well-being My employer is actively making plans and preparing policies to
*Asked only of those who report being more stressed from the
during this time support employees with their post-pandemic mental/physical health
pandemic and in full-time, part-time or temporary employment
N.B. Data for this question not reported among Gen Zs due to low India millennials Global millennials India Gen Zs Global Gen Zs
base sizes at country level.
*Asked only of those in full-time, part-time or temporary employment
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 9Views of business
2021 MILLENNIAL SURVEY
View of business
• While Indian millennials (77%) and Gen Zs (67%) have a strong regard of business’ positive societal impact, sentiment has declined on 2020’s highs.
• Negative perceptions of business being focused on its own agenda rather than considering wider society remain high but have decreased a bit from 2020. The same is true
around perceptions on business having no ambition beyond wanting to make money.
Percent of respondents who think business has a very or fairly positive impact on society:
84% 90% 81% 77%
74% 67%
55% 55% 51% 52% 47% 48%
2019 2020 2021
India millennials Global millennials India Gen Zs Global Gen Zs
Percent of respondents who strongly agree or tend to agree that, on balance, the following describe business’ current behavior:
86% 83% 79% 70% 76% 78%
74% 76% 77% 71% 73% 66% 72% 61% 72%
69% 68% 68% 65% 66% 61% 62% 71% 59%
2019 2020 2021 2019 2020 2021
It focuses on its own agenda rather than considering the wider society It has no ambition beyond wanting to make money
India millennials Global millennials India Gen Zs Global Gen Zs
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 11Discrimination
122021 MILLENNIAL SURVEY
Concerns: Discrimination
• Discrimination is personally experienced by Indian millennials and Gen Z around twice more commonly than globally. 60% of Indian millennials and 50% of Gen Z say they feel
personally discriminated against all the time or frequently on social media.
Percent of respondents who feel personally discriminated against all the time or frequently because of an aspect of their backgrounds:
60% 50% 56% 50% 55% 49% 52% 48%
23% 26% 22% 21% 20% 23% 19% 22%
On social media By businesses Your workplace** While going about everyday activities
India millennials Global millennials India Gen Zs Global Gen Zs
Percent of respondents who believe systemic racism is very or fairly widespread :
78% 69%
56% 60%
Society in general
India millennials Global millennials
*Not asked in China. **Only asked of those in full-time, part-time or temporary employment.
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 132021 MILLENNIAL SURVEY
Time to act: Discrimination
• Indian millennials and Gen Z are more active than the global average in personally trying to tackle discrimination (40% of Indian mills; 36% of Gen Zs).
• Further, 25% of Indian Mills and 22% if Gen Zs have boycotted a company because it’s views or behaviors don’t align with their own, which is higher than the global
average.
• Both groups feel that there will be positive change from this point forward, but positive change will only come from the “top down” according to 84% of Indian
millennials and 76% of Gen Z. They also strongly believe their generation has done more to address discrimination and inequality, and that older generations are
standing in the way of progress.
Percent of respondents who strongly agree/tend to agree with the following statements with respect to discrimination:
86% 78% 84% 76% 84% 75% 76%
61% 60% 58% 61% 67%
55% 55% 53% 55%
Positive change will only come from the "top We are at a tipping point and there will be My generation has done more than any other to Older generations are standing in the way and
down" positive change from this point forward address discrimination and inequality blocking progress
India millennials Global millennials India Gen Zs Global Gen Zs
What actions have you taken to try to tackle discrimination?
of millennials in India said that they tried of millennials in India said that they of millennials in India said that they
to educate and change the views of educated themselves on diversity and boycotted a company because of its
those around them inclusion matters views or behaviors
38% 40% 25%
vs. 29% globally vs. 24% globally vs. 15% globally
37% of Gen Zs agreed 36% of Gen Zs agreed 22% of Gen Zs agreed
vs. 33% globally vs. 28% globally vs. 14% globally
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 142021 MILLENNIAL SURVEY
Time to act: Who is making a difference when it comes to fighting systemic racism?
• Indian millennials and Gen Z agree with their global counterparts that education systems have the greatest potential to address systemic racism but unlike globally, Indian
citizens feel the education system is actually making the greatest effort.
• Both groups feel individuals don’t have as much potential to bring about significant change compared to globally, but instead have stronger confidence in the impact of
religious institutions.
Which of the following do you believe have the greatest potential to help bring about significant change with respect to systemic racism in your country?*
54% 48% 57% 52% 47% 47% 47% 46% 49% 50%
40% 36% 36% 36% 37% 41% 34% 32% 30% 28%
21% 20% 19% 24% 20% 20% 26% 25% 26% 26% 23% 23%
Education system Governments/politicians The legal/justice system Individuals/citizens Religious institutions Charities/non-government Activist/protest groups Businesses/business
organizations and movements leaders
India millennials Global millennials India Gen Zs Global Gen Zs
Which do you think are making the greatest effort to reduce systemic racism in your country?*
46% 51%
35% 40% 36% 36% 42% 37% 39% 41% 40% 44% 35% 38% 32% 38% 40% 40% 38% 44%
28% 26% 23% 23% 27% 22% 26% 21% 27%
18% 23% 18%
Education system Governments/politicians The legal/justice system Individuals/citizens Religious institutions Charities/non-government Activist/protest groups Businesses/business
organizations and movements leaders
India millennials Global millennials India Gen Zs Global Gen Zs
*Up to three options selected at both questions.
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 15Other findings
162021 MILLENNIAL SURVEY
The future of work: Flexibility is key, but ethics are unbending
• While India’s millennials (36%) consider ‘flexibility/adaptability’ to be an employee characteristic most critical to successful organizations, Gen Zs have believe ‘creativity’
(37%) is the most critical characteristic.
• Personal beliefs/ethics are far more influential over the type of work Indian millennials and Gen Zs are willing to do (72% / 66%) vs. the global average (44% / 49%).
Employee characteristics most critical to success of organization*: Those who have made choices over the types of work
they’d do and the organizations they’re willing to
work for based on their personal beliefs/ethics over
Flexibility/adaptability 37% the past two years:
30%
Technological savvy 35%
27%
Creativity 34%
37%
Critical thinking 30%
72%
26%
27%
vs. 44% globally
Curiosity/growth mindset 31%
Millennials in India
Expertise in role 25%
21%
Courage to challenge the status quo 25%
15%
Values that align with our organization 21%
16%
Inclusiveness 16%
66%
16%
18%
vs. 49% globally
Empathy 16%
Gen Zs in India
India millennials India Gen Zs
*Asked only of those in full-time, part-time or temporary employment
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 172021 MILLENNIAL SURVEY
Time to act: Wealth and income inequality
• Both generations strongly feel there are multiple methods to help reduce inequality
• Encouragingly, Indian millennials and Gen Zs have taken considerably more action to help reduce income inequality compared to globally across all areas. Around half of
millennials have either donated educational resources to charities working to improve opportunities for lower-income groups (50%), or have voted for/supported politicians
who have actively spoken out on the issue (48%).
Percent of respondents who think the following actions would help reduce inequality in their country: Which of these actions have you taken to help reduce
income inequality in your country?
Donated educational resources 50%
69% 70% 69% 69% 69% 71%
66% 68% 67% to charities working to improve 27%
61% 61% 63% 62%
60% 58% 60% 60% opportunities for lower-income 46%
57%
53% 53% groups 27%
Voted for/supported politicians 48%
who have spoken out/will 31%
enact policies that reduce 38%
income inequality 29%
Government funding Make a monthly payment Higher taxes for the Legislation to limit the gap Legislation that requires Boycotted or otherwise 40%
targeted to support skills to all adults to provide a wealthiest people between rewards for a businesses to pay workers protested against companies 19%
training for lower-income 'minimum living income' business's best paid at least the minimum that do not pay their share of 33%
groups executive and average required to live on tax
employees 17%
India millennials Global millennials India Gen Zs Global Gen Zs India millennials Global millennials
India Gen Zs Global Gen Zs
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 182021 MILLENNIAL SURVEY
The pandemic: Adherence to COVID-19 guidelines
• The vast majority of Indian millennials (86%) and Gen Zs (80%) adhere strongly to public health guidelines throughout their day-to-day lives; more so than the global
average.
• Both groups are slightly less likely than the rest of the world to wear a facemask in public, but are far more likely to challenge other people for not following guidelines, as
well as avoided shops and other public places.
Which of the following, if any, have you done regularly during the COVID-19 pandemic?
74% 77% 69% 74% 73% 66% 66% 62%
48% 43% 40%
28% 28% 30%
11% 13% 12% 6% 13% 7%
Worn a facemask while in public Avoided shops, public transport, Challenged people who have not Been confronted by people who Complained about restrictions
or other places with lots been following recommended thought you were not following being too tight
of people guidelines recommended guidelines
India millennials Global millennials India Gen Zs Global Gen Zs
In your day-to-day life, how seriously do you follow your government’s public health guidelines around the COVID-19 pandemic?*
of millennials in India said that they had vs. of Gen Zs in India said that they had vs.
“very” or “fairly” seriously followed their “very” or “fairly” seriously followed their
86% government’s public health guidelines
74%
globally
80% government’s public health guidelines
69%
globally
around the COVID-19 pandemic around the COVID-19 pandemic
*Not asked in China
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 19Outlook
202021 MILLENNIAL SURVEY
The pandemic: Reflecting on society and the future
• Across the board, Indian millennials and Gen Zs are more confident the pandemic bringing about change for the better, especially the importance people place on their health and
the ability to deal with future pandemics.
Percent of respondents who think the following will have changed for the Top three issues of greatest concern:
better when the pandemic is finally over:
Global millennials
64%
54% Healthcare/disease prevention 28%
The importance people place upon their health
60%
58%
Unemployment 27%
63%
48% Climate change/the environment 26%
Society's ability to deal with future pandemics
59%
51%
Global Gen Zs
59%
Climate change/the environment 26%
31%
The priorities of my national government
52%
32% Unemployment 25%
India millennials Global millennials India Gen Zs Global Gen Zs Healthcare/disease prevention 21%
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 212021 MILLENNIAL SURVEY
Economic and political outlook
• Indian millennials and Gen Zs are much more optimistic that the economic situation their country will improve over the next 12 months, compared with their global peers.
Although Gen Z feel less optimistic.
• Half of Indian millennials still expect the country’s socio-political situation to improve, though fewer Gen Z agree this year (38% versus 47% in 2020).
How do you expect the overall economic situation in your country will change over the How do you expect the overall sociopolitical situation in your country will change over
next 12 months? the next 12 months?*
India millennials India Gen Zs India millennials India Gen Zs
47% 38% 47% 38%
59% 64% 59% 57% 56% 49% 50% 50%
20% 37% 26%
20% 33% 22% 24%
28% 15% 19% 27% 20%
20% 26% 18% 28% 24% 23% 25% 30%
13% 19% 11% 18%
2019 2020 2021 2019 2020 2021 2019 2020 2021 2019 2020 2021
Global millennials Global Gen Zs Global millennials Global Gen Zs
26% 28% 27% 26% 27% 22% 25% 22% 18% 26% 24%
32%
23% 21% 38% 30% 28% 38% 30% 27%
39% 31% 37% 28%
33% 43% 30% 41% 35% 37% 41% 38% 35% 40%
30% 29%
2019 2020 2021 2019 2020 2021 2019 2020 2021 2019 2020 2021
Worsen Stay the same Improve Worsen Stay the same Improve Worsen Stay the same Improve Worsen Stay the same Improve
*Not asked in China
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. 222021 MILLENNIAL SURVEY
Millz Mood Index
The Millz Mood Index gauges the mood of respondents and provides an annual snapshot of millennials’ optimism that the world and their places in it will improve.
Scores are based on results from the following five questions and are aggregated to create a measure between zero and a hundred. This scale gives us the ability to compare not only
year-to-year movement, but also regional and demographic groups within a given year.
Impact of business on wider
Economic situation Sociopolitical situation Personal financial situation Environment
society
0 50 100
Nothing positive at all Half think we’re making progress Everything is worse
MILLENNIALS:
Millennials in Identify as female: Identify as male: Millennials Identify as female: Identify as male:
India: globally:
_______
64 63 _______
31 38
-5 pts. 64 -3 pts.
34
GEN ZS:
Gen Zs in Identify as female: Identify as male: Gen Zs Identify as female: Identify as male:
India: globally:
_______
49 60 _______
31 40
-7 pts. 55 -3 pts. 36
© 2021. For information, contact Deloitte Touche Tohmatsu Limited. *Global scores don’t include China. 23Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as
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This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms or their related entities (collectively, the “Deloitte
organization”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult
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No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related entities,
personnel or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication. DTTL and each of its member
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© 2021. For information, contact Deloitte Touche Tohmatsu Limited.
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