Optimism Index March 2021 Pandemic Analysis - Trajectory ...
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Optimism Index March 2021 Pandemic Analysis
Sample Information and Methodology
• Every month, Trajectory survey a nationally representative sample of 1500 respondents on a variety of issues,
including consumer confidence, personal choice and control, social trust, opportunities in technology,
optimism and their place in the world.
• Due to current circumstances surrounding the Coronavirus pandemic, additional questions have been
added in recent months examining both the current climate in general as well as the impact that the
pandemic is having on certain views in relation to finances, confidence and spending, amongst others.
• All surveys were carried out online, with fieldwork this month taking place between 10th and 16th March.
Key Findings • Financial concerns lessened amongst consumers as reopening of the economy looms • Enthusiasm for employment expectations dampened slightly as majority remain under lockdown • Recent take-up of price conscious behaviours falls to the wayside as consumers anticipate reopening • Continued success of the vaccine rollout drives subtle rise in covid-related cynicism • Younger consumers remain far more cynical about the pandemic than older generations • Consumers continue to slowly shift priorities away from public health and towards the reopening of economy • More than half of Gen Z now feel they will be the generation most negatively impacted by the pandemic
Last Month’s Key Events
After some countries say
Imperial College London Research finds that Business Secretary Kwasi Prime Minister Boris they hope to welcome
research indicates that lockdown has created six Kwarteng confirms the Johnson reiterates the British tourists from mid-
COVID-19 infections in Boris Johnson unveils The UK's COVID alert million unintentional furlough scheme and May, Transport Secretary Met Police are
gov ernment's stance on
England have fallen by roadmap to recov ery in lev el is lowered from fiv e sav ers in the UK among VAT relief for hospitality Grant Shapps tells people criticised for handling
the 1% pay rise for NHS
two-thirds since January, England, aiming to end all to four as the threat of people who have kept businesses will continue it is still too early to think of cancellation of v igil
staff, describing it as "as
with an 80% drop in restrictions on social the v irus ov erwhelming their jobs but have "while lockdown much as we can" afford about booking summer for Sarah Ev erard in
London contact by 21st June the NHS has "receded" reduced spending persists". in "tough times". holidays abroad. Clapham Common
20th February 23rd February 26th February 1st March 3rd March 12th March
9th March 15th March
18TH February 22nd February 25th February 28th February 2nd March 7th March 10th March 13th March
Boris Johnson Nicola Sturgeon unveils Vaccine priority list for PHE data indicates a Chancellor Rishi Sunak Professor Chris Whitty The R number is The World Health
announces plans to roadmap for Scotland. under 50s announced, single shot of Astra or deliv ers his second budget warns that reopening estimated to be Organization (WHO)
offer ev ery adult in the Boris Johnson with no special priorities Pfizer reduces need for in which he announces a 6 society too quickly between 0.6 and says there is no
UK a first v accine dose announces review into for occupations such as hospital treatment in month extension of univ ersal could lead to a 0.8, and at its lowest ev idence linking the
by 31st July v accine passports teachers or police older adults by more credit top up, increased substantial surge in the since recording of Oxford–AstraZeneca
officers than 80% corporation tax from 2023, 3 number of COVID the figure began in v accine to blood clots
month extensions for cases May 2020 after sev eral EU
business rate and stamp countries pause use of
duty holidays v accine
Fieldwork: 10th – 16th MarchFinancial Implications
Movements towards reopening of economy dampen financial concerns
- This month sees slight decline in those feeling their job is more insecure than pre-pandemic (28% to 26%) as well as a second consecutive
month with below average concerns over the impacts of the pandemic on respondents household finances (43%)
- In anticipation of the reopening of the hospitality sector we see a slight decline in those feeling they are saving more than usual
Statements related to financial impacts of Coronavirus - % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
50% 47%
45% 43% 43%
40%
40% 37% 37%
36% 37% 36%
35% 35%
35% 34%
30% 28%
27%
26%
25%
20%
15%
10%
5%
0%
My job is more insecure than it was My/our household income is lower I'm saving more than I usually do I have less disposable income than I I am worried about the financial
before the pandemic started than it was before the pandemic did before the pandemic started impacts of the pandemic on my
started household income
Optimism I ndex May 20 – March 21Men and older consumers remain less concerned over finances
- Baby Boomers and Silent Generation significantly less worried about impacts of pandemic on their finances than younger generations
- Gen Z see a slight decline in such concerns this month alongside Baby Boomers, whilst Gen Y and Silent Generation see an incr ease
- Both men and women remained concerned to the same degree this month, with men still less worried than women
I am worried about the financial impacts of the pandemic on my household income
- % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
70%
60% 58%
55% 55%
53%
51% 52% 51% 51% 51%
49%
50% 47%
46% 46%
44%
43% 43%
40% 40%
40% 36%
32%
30%
30%
22%
21%
20%
14%
10%
0%
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex May 20 – March 21Women and Gen Z primary drivers of increased job security
- Whilst women see a 5% decline in feelings that their job is more insecure than pre-pandemic, men see a 1% increase this month
- Sharp rise in feelings of insecurity for Gen Z last month have reverted back to average levels, with just over a third feelin g such concerns (35%)
- Gen X also see a significant decline in feelings of job insecurity this month (33% to 27%), whilst Gen Y saw a 4% increase
My job is more insecure than it was before the pandemic started - % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
60%
51%
50%
41%
40%
40% 36% 37%
35%
33% 33%
29% 29%
30% 27%
28% 27% 28%
27%
26% 25%
24%
20%
14% 14% 14%
10%
5%
4% 3%
0%
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex May 20 – March 21Continued lockdown restrictions slightly dampen employment enthusiasm
- Proportion expecting to be in workplace next month down 2% from 59% to 57%, although this is still far higher than proportion currently in workplace
- This month also sees a decline in the proportion expecting to be on furlough, with an increase in expectations for working at home and unemployment
Pre Lockdown Work Current Work – March 2021 Expected Work May 2021
Currently in workplace: 46%
Expect to be in workplace: 57% Down 2% from last month
Were in workplace: 75%
Amongst
Economically Active
Currently working at home: 35%
Expect to be working at home: 31% Up 2% from last month
Were working at home: 17%
Currently on furlough: 8%
Expect to be on furlough: 3% Down 3% from last month
Currently unemployed: 11% Expect to be unemployed: 9% Up 2% from last month
Were unemployed: 8%
Optimism I ndex March 2021Expectations for employment in longer term remain more optimistic
- For a third consecutive month, just under three quarters (70%) expect to be back in the workplace by this time next year
- Worth noting is that just under a quarter (24%) still expect to be working remotely, whilst just one in twenty expect to be u nemployed (5%)
Pre Lockdown Work Current Work – March 2021 Expected Work March 2022
Currently in workplace: 46%
Expect to be in workplace: 70% No change from last month
Were in workplace: 75%
Amongst
Economically Active
Currently working at home: 35%
Expect to be working at home: 24% Up 1% from last month
Were working at home: 17%
Currently on furlough: 8%
Expect to be on furlough: 1% Down 2% from last month
Were unemployed: 8%
Currently unemployed: 11%
Expect to be unemployed: 5% No change from last month
Optimism I ndex March 2021Impacts on Shopping Habits
Price conscious behaviours fall to wayside in anticipation of reopening
- Alongside a decline in net saving expectations this month, behaviours such as using cheaper supermarkets where possible (27% to 25%),
shopping around for groceries (28% to 23%) and using the internet to compare prices (27% to 24%) have seen a decline in recent take-up
- Consumers have also seen a decline in recent take-up with local independent businesses this month, perhaps driven by dampened concerns over visiting larger supermarkets
Below are a list of shopping activities. Please select all activities which you have started doing recently
Total (Apr 20 - Mar 21) Feb-21 Mar-21
40% 37%
36%
35% 33% 33%
32%
30%
30% 27% 28% 27%
26%
25% 24% 25%
24%
25% 23%
21% 21%
20% 19% 20% 19%
20% 19%
17% 17%
15%
10%
5%
0%
I use internet auction I actively look out for, I switch my energy I use the internet to I shop around for I use cheaper I'm shopping locally I'm shopping at smaller
sites such as Ebay collect and redeem suppliers when compare prices groceries to get the supermarkets where I wherever I can or independent
loyalty points necessary to get the best deals can businesses wherever I
best deals can
Optimism I ndex April 20 – March 21Pent-up demand dampened with roadmap less fresh in consumers minds
- Pent up demand for the most popular activities such as holidays (50% to 48%) and restaurants (41% to 40%) has fallen slightly compared to February
- Worth noting however is that demand for both activities still remains higher than during the first lockdown at this time last year
- Demand for pubs is both lower compared to last month as well as this time last year, suggesting a reopening of such venues mi ght not stimulate as much of a boost
Which of the paid for out of home leisure activities below are you most looking forward to doing when
social distancing restrictions are lifted? [Respondents select up to three activities]
Pandemic Average (Apr 20 - Mar 21) Feb-21 Mar-21
60%
50%
50% 48%
46%
41%
40%
40% 38%
29%
30%
25% 26% 24% 25%
22%
20% 20% 20%
20% 16% 16%
18%
15% 15% 15%
13% 12% 12%
11% 12% 11%
9% 8% 8% 9% 10% 10%
10%
4% 5% 4%
0%
Going on holiday Going to a Going shopping Going to a pub Going to a café Going to the Going to a live Going to a salon, Going to the gym Going to a bar Going to a paid- Going to a
restaurant cinema event (e.g. a spa or similar for cultural space nightclub
football match or (e.g. museum or
a concert) art gallery)
Optimism I ndex April 20 – March 21Social Implications
Continued vaccine rollout drives subtle rise in covid cynicism
- Just under a fifth believe coronavirus has been overhyped (17% to 19%), with 23% feeling life will return to normal within a few months
- Such cynicism has been paralleled by a decline in the proportion feeling worried about visiting public spaces (57% to 53%)
- Proportion doing what they think is right for themselves regardless of impact on others rose from 27% to 33% this month
Statements related to social impacts of Coronavirus - % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
100%
90%
80% 79% 81% 81% 79% 80%
80%
70%
60% 57% 57%
53%
50%
40%
31% 33%
30% 27%
21% 20% 23%
18% 17% 19%
20%
10%
0%
I think coronavirus has been I expect life to be like it was I will do what I think is right for I’m worried about v isiting public The only way to beat the virus is My main priority is making sure
overhyped before the pandemic within a me, regardless of how it might spaces, like shops, restaurants or to work together that I and my family are safe at
few months impact others pubs this time
Optimism I ndex May 20 – March 21Gen Z the primary drivers behind rise in covid cynicism
- Proportion of Gen Z feeling that Coronavirus has been overhyped rose by 10% this month (22% to 32%)
- Such a rise in cynicism was not echoed amongst other generations, despite a slight increase amongst older age groups
- Men slightly more likely than women to have grown more cynical towards the pandemic, with a 3% rise compared to a 1% rise
I think Coronavirus has been overhyped - % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
45%
40%
35% 32%
30% 28% 29% 28% 28%
25% 22%
21% 22%
19% 19% 19% 19% 20%
20% 18%
17% 16%
15%
15%
15%
9%
10% 7%
9%
7%
6%
4%
5%
0%
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex May 20 – March 21Older generations drive decline in concerns over visiting public spaces
- Whilst at a topline level, concerns over visiting public spaces fell by only 4%, this was more than tripled amongst the Silent Generation (70% to 57%) and
more than doubled amongst Baby Boomers this month (64% to 57%), whilst younger generations saw little change in concerns
- Men are slightly more likely to have experienced a decline in concerns this month, with total agreement falling by 6% compared to 3% for women
I’m worried about visiting public spaces like shops, restaurants and pubs - % Total Agreement
Total (May 20 - Mar 21) Feb-21 Mar-21
80%
70%
70%
64% 64%
61%
59% 59%
60% 57% 57% 58% 57% 57% 57% 57%
55% 54% 53%
53% 53%
51% 51%
50% 45% 46% 46%
47%
40%
30%
20%
10%
0%
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex May 20 – March 21Government Priorities
Men causing slight rise in sense of Government accountability
- A 0.1 point decline in average scores this month sees consumers grow very slightly more likely to feel the Government should be providing for
everybody, with this being primarily driven by men (6.4 to 6.1) as opposed to women (no change this month)
- Lack of consensus amongst generations, with Gen Z, Gen X and Silent Generation seeing average scores decline most
On a scale from 1 to 10, please indicate to what extent you feel it is the Government’s responsibility to
ensure everybody is provided for [Average Response]
Total (Apr 20 - Mar 21) Feb-21 Mar-21 People should take
more responsibility
to provide for
7.0
6.4 6.4 themselves
6.3 6.3 6.2 6.4
6.1 6.2 6.1 6.1 6.1 6.1 6.2 6.1 6.0 6.1 6.1 6.1 6.0 6.0 6.1 6.1 6.1
5.9
6.0
5.0
4.0
3.0
2.0
1.0 The government should
take more responsibility
to ensure that everyone is
0.0 provided for
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex April 20 – March 21Gen X key source of topline reduction in focus on domestic issues
- A 0.1 point fall overall sees consumers grow slightly less likely to feel the Government should focus on solving issues withi n the UK
- This trend is driven by Gen X (6.9 to 6.6) and men (6.8 to 6.7), whilst other generations as well as women have either seen a verage scores stagnate or
increase this month, implying a feeling that greater focus should be placed upon domestic issues as opposed to world poverty
On a scale from 1 to 10, please indicate what you feel the top priority for the UK Government should be
[Average Response]
The top priority
Total (Apr 20 - Mar 21) Feb-21 Mar-21 should be solving
my own country’s
8.0 problems
7.2 7.2 7.2 7.2 7.1
6.9 6.8 7.0
6.9 6.8 6.7 6.8 6.7 6.8 6.9 6.8
7.0 6.7 6.6 6.5 6.6
6.4
6.2
5.9 6.0
6.0
5.0
4.0
3.0
2.0
1.0
The top priority should be
reducing poverty in the
0.0 world
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex April 20 – March 21Slight rise in sense of new seriousness in spite of vaccine successes
- Average scores across sample as a whole fell by 0.2 this month, indicating a slight shift towards a greater sense of new seriousness
- This trend is dominated by Gen Y, Gen X and the Silent Generation, whilst Gen Z and Baby Boomers saw little to no change
- Men and women saw the same 0.2 point fall this month, with men remaining slightly less likely to adopt a sense of new seriousness
On a scale from 1 to 10, please indicate to what extent you feel people take life too seriously
[Average Response]
People take life too
Total (Apr 20 - Mar 21) Feb-21 Mar-21 seriously at the
moment
7.0
6.1 6.1
6.0 5.9 5.9
6.0 5.7 5.7
5.4
5.5 5.4 5.5 5.6 5.4 5.4
5.3 5.2 5.2 5.2
5.1
5.0 4.8 4.9 4.8 4.8
4.6
4.0
3.0
2.0
1.0
People focus too much
on things that don’t really
0.0 matter; trivial things
Total Women Men Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex April 20 – March 21Vaccine progress sees consumers place more emphasis on economy
- Proportion feeling the economic consequences of lockdown are a bigger concern than health risks up 4% this month (28% to 32%)
- This trend has been heavily influenced by older generations this month, with Gen X and Baby Boomers seeing an 8% decline in those prioritising health over
the economy, whilst the Silent Generation saw this proportion decline by 7%
If you had to choose, which of the following two options would you say is your biggest concern at the moment?
The economic consequences of measures taken to limit the spread of the virus
The health risks associated with the pandemic
100%
20%
21%
90%
26%
27%
27%
28%
28%
30%
30%
31%
32%
32%
33%
33%
34%
36%
36%
37%
80%
70%
60%
50%
80%
79%
40%
74%
73%
73%
72%
72%
71%
70%
69%
69%
68%
67%
67%
66%
65%
64%
63%
30%
20%
10%
0%
Average Feb-21 Mar-21 Average Feb-21 Mar-21 Average Feb-21 Mar-21 Average Feb-21 Mar-21 Average Feb-21 Mar-21 Average Feb-21 Mar-21
Aug 20 - Aug 20 - Aug 20 - Aug 20 - Aug 20 - Aug 20 -
Mar 21 Mar 21 Mar 21 Mar 21 Mar 21 Mar 21
Total Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex August 20 – March 21Public health priorities continue to decline in importance
- Proportion feeling a Government priority should be expanding testing capacity down 7% this month, and down 13% compared to pandemic average
- In a similar vein, the proportion feeling a priority should be safeguarding the elderly and vulnerable fell a further 2% this month as a result of vaccine rollout
- Priorities that have remained as important this month relate primarily to the economy, such as reopening businesses, protecting jobs and encouraging spending
Which, if any, of the following do you think should be priorities for the government over the next few months?
Total (Aug 20 - Mar 21) Feb-21 Mar-21
80%
68%
70% 66%
64%
62%63%63%
60% 57%
53% 52%52%52% 51%
49%
50% 46%45% 46%
43% 43%
40% 41%
40% 36%35% 37%
31%30% 30%
28%28%29% 28%
30%
19%
20% 18%18%
10%
0%
Encouraging Ending social Preventing asylum Securing trade Reopening the Getting all children Expanding the UK's Protecting people's Safeguarding the Rolling out a Ensuring the NHS
people to go out injustices in the UK seekers getting to deals with the EU businesses and back into testing capacity jobs (e.g. extending elderly and vaccine as quickly are prepared for
and spend the UK and other countries activities that are school/Keeping the furlough vulnerable as possible another wave of
currently closed schools open scheme) Coronavirus
Optimism I ndex August 20 – March 21Net importance rises for priorities relating to the economy
- The difference between those saying each issue is their top priority minus those saying it is their lowest priority rose for issues relating to the economy,
such as encouraging spending (-20% to -17%), reopening businesses (2% to 8%) and protecting jobs (7% to 9%)
- Despite these trends, protecting the NHS remains the issue with by far the highest net importance (27%)
If you had to choose, which of the following is your top priority and which is your lowest priority?
45% Net Top Priority Lowest Priority
33%
35% 30%
25%
13% 12%
15% 9% 9% 8% 10%
8% 9% 10% 9% 30% 27%
7% 7% 6% 7%
5% 4%
2% 3%
5% 2% 2% 8%
1% 5% 7% 9% 6%
-5% -9% -9% -2% -2% -1% -3%
-17% -15% -18% -4% -3% -3% -3% -3% -3%
-20% -6% -5% -6%
-9% -7% -8% -7%
-15% -10%
-14%
-16%
-25% -22%
-21%
-24%
-27%
-35%
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Mar-21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Aug 20 - Mar 21
Encouraging people Preventing asylum Ending social Securing trade deals Getting all children Reopening the Expanding the UK's Protecting people's Safeguarding the Ensuring the NHS and
to go out and spend seekers getting to the injustices in the UK with the EU and other back into businesses and testing capacity jobs (e.g. extending elderly and care services are
UK countries school/keeping activities that are the furlough scheme) vulnerable prepared for another
schools open currently closed wave of Coronavirus
Optimism I ndex August 20 – March 21Generational Impacts
More than half of Gen Z now feel they are worst affected generation
- Proportion of Gen Z feeling that they are the generation that will be worst affected by the pandemic rose by 12% this month (46% to 58%)
- Worth noting is that the proportion feeling Gen Z will be worst affected by the pandemic fell amongst all other generations this month
- Both Gen Y and Silent Generation grew more likely to feel their own generation will be worst affected by the pandemic
Which generation do you think will be most negatively affected by the coronavirus pandemic, all things considered?
Don’t know Silent Generation (aged 72+) Baby Boomers (aged 55-71)
Generation X (aged 39-54) Generation Y / Millennials (aged 24-38) Generation Z (those aged 10-23)
100%
12% 8%
8%
12%
9%
13%
14%
14%
15%
15%
17%
18%
18%
18%
18%
20%
90%
20%
14%
21%
13%
16%
12%
16%
80%
15%
16%
13% 10%
15%
21%
21%
16%
16%
16%
21%
16%
9% 9%
11% 9%
70%
25%
9% 8%
10%
7%
11% 9%
35%
10% 8%
60%
7%
8%
11% 10%
15%
16%
22%
14%
23%
50%
17%
16%
29%
21%
35%
20%
18%
19%
40% 33%
15%
11%
14%
23%
11%
19%
12%
30%
15%
58%
17%
46%
41%
20%
34%
34%
33%
33%
32%
31%
30%
29%
28%
25%
24%
24%
22%
22%
20%
10%
0%
Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21
20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21)
Total Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex June 20 – March 21Uncertainty grows regarding which generation will most benefit from pandemic
- Amongst total sample, this month sees a 5% rise in those feeling unsure over which generation will be most positively impacted by the pandemic
- This degree of uncertainty remains far higher amongst older age groups, most notably Baby Boomers and the Silent Generation
- Gen X see the greatest increase in uncertainty this month, with a 12% rise in those who don’t know which generation will benefit most
Which generation do you think will be most positively affected by the coronavirus pandemic, all things considered?
Don’t know Silent Generation (aged 72+) Baby Boomers (aged 55-71)
Generation X (aged 39-54) Generation Y / Millennials (aged 24-38) Generation Z (those aged 10-23)
100%
18%
20%
90%
26%
30%
31%
32%
40%
80%
42%
43%
45%
46%
48%
10% 14%
50%
10%
51%
53%
54%
54%
55%
70%
12% 8%
13% 10% 9%
11% 11% 8%
12% 11% 7%
60% 15%
11% 11% 12%
14% 10% 10% 10%
9% 11%
15%
50%
10% 13% 10% 12% 11%
9% 8%
13%
18%
18%
12%
12% 10%
12% 9% 11%
11%
40%
22%
18%
25%
18%
15%
30%
15%
8% 7% 7% 14%
15%
8%
15%
24%
24%
26%
20%
13%
13% 10%
12% 10%
13% 8%
11% 9%
26%
10% 7%
7%
23%
22%
7% 9%
10%
15%
14%
13%
13%
13%
9%
0%
Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21 Total (Jun Feb-21 Mar-21
20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21) 20 - Mar 21)
Total Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex June 20 – March 21Gen Z by far the most negative regarding impacts of pandemic for their generation
- Net proportion feeling they will be best minus worst affected by the pandemic saw a 17% decline amongst Gen Z (-19% to -36%)
- This is more than three times higher than any other generation, with Gen X seeing the second lowest net positivity
- Silent Generation remain the only cohort who are more likely to feel their generation will be best affected than worst affected
Which generation do you think will be most affected by the coronavirus pandemic, all things considered?
[Net % saying their own generation will be best minus worst affected]
Net Best affected Worst affected
35% 26% 26%
23% 24% 24% 22% 25%
22%
18%
15% 15% 14% 15%
12% 12%
15%
3% 4%
-4%
-5% -9% -5% -9% -6% -7% -10% -1% -1% -13%
-18% -19%
-36%
-17% -15% -16% -16%
-25% -21% -21%
-22% -23%
-29%
-33% -35% -35%
-45% -41%
-46%
-65% -58%
Total (Jun 20 Feb-21 Mar-21 Total (Jun 20 Feb-21 Mar-21 Total (Jun 20 Feb-21 Mar-21 Total (Jun 20 Feb-21 Mar-21 Total (Jun 20 Feb-21 Mar-21
- Mar 21) - Mar 21) - Mar 21) - Mar 21) - Mar 21)
Gen Z Gen Y Gen X Baby Boomers Silent Generation
Optimism I ndex June 20 – March 21Each month Trajectory survey 1500 adults in the UK on a range of issues including consumer confidence, personal choice and control, social trust, opportunities in technology, optimism and their place in the world. This data is analysed and produces The Optimism Index. The data presented here is a snapshot of the full data, which can be used for bespoke analyses on request – including time-series analysis (from 2011 onwards) and global comparisons. Enquiries: info@trajectorypartnership.com Trajectory www.trajectorypartnership.com @TrajectoryTweet
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