2022 PARTNERSHIP OPPORTUNTITIES - APRIL 15-16, 2022 SEATTLE, WA - Seattle Scotch & Beer Fest
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2022 PARTNERSHIP
OPPORTUNTITIES
APRIL 15-16, 2022
SEATTLE, WA
Sounds like you’re interested in partnering with Seattle Scotch and Beer Fest... Participation in the event will provide you the opportunity to: •R EACH an active and social audience. We attract some pretty cool people! •A CTIVATE marketing initiatives. Bring your brand to life! •S AMPLE your products. Our guests are always down to try something new! •H OST private parties, VIP functions, or company shindigs! All you need is your RSVP list, leave the rest to us.
EVENT OVERVIEW
ABOUT THE FESTIVAL
Combine the region’s largest
Spring Beer Festival with
Master of Scotch curated
Scotch and Whiskey flights
and, tada, you have Seattle
Scotch and Beer Fest!
OUR GRAND TASTING ROOM OUR SPIRIT GARDEN provides
The event takes place indoors
highlights craft beverages sampled guests with the opportunity to go on a
in swanky Fremont Studios in commemorative glassware with self-guided Scotch and special rotating
brewers on hand to provide interested flight or join a Top Shelf Seminar, led by
spilling throughout three guests with hoppy details. a certified Master of Scotch.
grandiose tasting rooms and
is topped off with a tax-free
bottle shop. 3,500 Seattleites
join together at this two-day
event to raise their glass and
drink for a great cause.
OUR COCKTAIL CLUB provides OUR BOTTLE SHOP is always a must-
guests with the opportunity to stop prior to leaving the festival. Guests
experience craft cocktails featuring can purchase a variety of tax-free
different spirits in the form of craft spirits. The average purchase per guest
cocktails. at the Bottle Shop is $121.
WHO ATTENDS?
2%
5% 60+
50-59
9% YEARS YEARS
40-49
YEARS
3,500+
18%
RETURNING
38% FEMALE
44%
GUESTS
21-29 YEARS
62%
40% MALE 82%
30-39 YEARS NEW
EVENT MARKETING STATS (2019)
WEBSITE ADVERTISING PARTNERS
Visitors 39,000+
The Seattle Times
Page Views 60,500+
New Visitors 71% The Stranger
SOCIAL Google Ad Network
Facebook 4,500+ fans
COLLATERAL
Twitter 1,200+ followers
Instagram 1,600+ followers 350 printed and
Posters
distributed
Impressions 104,000+
Digital Program 2,000 downloads
EMAIL Tasting Glasses 4,000
# of emails sent 10
Subscribers 10,000+
Average Open Rate 22%
Average CTR 7%
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR GLASSWARE SPONSOR OFFICIAL EXHIBIT
AVERAGE COST: $20,000
Be the exclusive overall event sponsor
AVERAGE COST: $6,500
Each guest receives a commemorative
SPONSOR
with the highest level of exposure. glass for their sample tasting. This glass
AVERAGE COST: $1,995
On-site space to interact directly
features your logo opposite the event
with all festival guests + some
GRAND TASTING ROOM logo and leaves a lasting impression on
4,000 guests year round.
marketing benefits.
SPONSOR
AVERAGE COST: $10,000
Be the exclusive sponsor of the Grand
BOTTLE SHOP SPONSOR EXHIBIT SPONSOR
AVERAGE COST: $6,000 AVERAGE COST: $700
Tasting Room – which holds all beer, Showcase your brand as the exclusive On-site space to interact directly
cocktail and cider tasting, as well as Bottle Shop sponsor. This one-stop- with all festival guests.
exhibitor space, merchandise sales and shop is Tax Free and the most popular
the Bottle Shop. stop before ending their evening.
H CUSTOM
SPIRIT GARDEN VOLUNTEER SPONSOR SPONSORSHIPS
SPONSOR AVERAGE COST: $4,000
Seattle Scotch & Beer Fest relies on
Have an idea that you don’t see here?
AVERAGE COST: $8,000
devoted volunteers to execute the We welcome new and creative ways to
Be the exclusive sponsor of the Spirit
event. Align your brand with their showcase your business in a way that
Garden - which pours the Scotch flight
commitment. makes the most sense for your budget
and a yearly-rotating spirit flight.
and marketing goals. Let’s talk.
WHO TO CONTACT Matt Kelly, Event Sales & Operations Director
matt@boldhatproductions.com • 206-940-7293
SPONSORSHIP OPPORTUNITIES
GRAND
TASTING SPIRIT OFFICIAL
PRESENTING ROOM GARDEN GLASSWARE BOTTLE SHOP VOLUNTEER EXHIBIT EXHIBIT
SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR
Exclusivity ✓ ✓ ✓
Logo On Website ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo On Print
✓ ✓ ✓ ✓ ✓ ✓ ✓
Marketing
Logo On Digital
✓ ✓ ✓ ✓ ✓ ✓
Marketing
Social Media ✓ ✓ ✓ ✓ ✓ ✓ ✓
Email Marketing ✓ ✓ ✓ ✓ ✓ ✓
Logo On Glassware ✓ ✓
Logo On Event Banner ✓ ✓ ✓ ✓ ✓ ✓
Logo On Custom
✓
Event Gobo
Logo On
✓ ✓
Volunteer Tee
On-Site Activation ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Event Tickets ✓ ✓ ✓ ✓ ✓ ✓
Seminar Tickets ✓
*Sponsorships may include, but are not limited to the above*
WHO TO CONTACT Matt Kelly, Event Sales & Operations Director
matt@boldhatproductions.com • 206-940-7293You can also read
