27 29 October, 2019 Jeddah, Saudi Arabia
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Saudi Arabia’s regional trade fair for Beauty
Products, Hair, Fragrance and Wellbeing
27 – 29 October, 2019
Organised by Licensed by
Jeddah, Saudi Arabia
www.beautyworldKSA.com
Leverage potential in
an advancing market
The first edition of Beautyworld Saudi Arabia was an
eye-opening achievement, shedding light on the massive Product groups
present at the show
potential of the GCC’s largest market by per capita spend.
With 24 years of experience connecting global pioneers to
the fastest growing regional markets, Beautyworld is poised
Hair, Nails & Salon Supplies
to deliver an even bigger and better showcase in 2019. As the
leading industry exhibition in Saudi Arabia, it is the ultimate Cosmetics & Skincare
platform to connect with anyone and everyone who matters
Machinery, Packaging, Raw Materials
in the local beauty industry – from wholesalers and retailers to
salon owners and beauty professionals.
& Contract Manufacturing
Fragrance Compounds & Finished Fragrance
The upcoming show is organised by Jeddah-based Al-Harithy
Company for Exhibitions (ACE), Saudi Arabia’s premier event Personal Care & Hygiene
organiser that has staged more than 500 successful exhibitions
in Jeddah, and is licensed by Messe Frankfurt Exhibition GmbH,
one of the world’s largest exhibition organisers.
2019 show profile
Date : 27 – 29 October, 2019
Venue : Jeddah Center for Forums and Events, Saudi Arabia
Timings : 1 1 am – 7 pm
Organiser : ACE Exhibitions (Licensed by Messe Frankfurt Exhibition GmbH)
Total Sqm. : 9,000 sqm gross
Exhibitors : 165 (2018 figures)
Be at the centre of the
finest opportunities
Saudi Arabia is one of the leading regional markets for every segment in the beauty and wellness
industries, including fragrances, cosmetics and personal care. Flourishing demand is accompanied by
a rising emphasis on non-oil trade in the Kingdom, which has further encouraged businesses in the
Visitor profile
region to capitalise on local opportunities with global partners. Buyers / Dealers Bloggers & Influencers
As the only international exhibition in Saudi Arabia that brings together leading brands and local Manufacturers Hotel / Spa Developers
players in every industry segment under one roof, Beautyworld Saudi Arabia presents a unique
Retailers / Wholesalers Consultants / Trainers
opportunity to capitalise on growing local appetite for quality, variety and innovation.
Beauty & Hair Professionals Cosmetologists
Importers / Exporters Trade Associations, Government Agencies and Media
Market Information Distributors
Saudi Arabia’s
US$5.7billion
beauty and personal care market proves a major
draw for global beauty and wellness brands.
The retail value is estimated to grow to
US$6.9billion
by 2021, making it a key growth market.
High value categories in 2018
Solid growth is predicted across all BPC categories through to 2021, according to EMI.
Fragrances Haircare Skincare Colour cosmetics
1.8 2.1 828 1000 747 903 590 717
2018 2021 2018 2021 2018 2021 2018 2021
US$ billion US$ million US$ million US$ million
The statistics speak
for themselves
90% of visitors were Top 5 Countries by Exhibitors
Top 5 Countries Countries Exhibitors
extremely satisfied / 1 Saudi Arabia 51
satisfied with attainment 2
3
United Arab Emirates
China
30
18
of visiting objectives 4 South Africa 17
5 France 13
Visitor interest in the product range
(all figures in %)
Cosmetics & Skincare 62
Fragrance Compounds 61
Hair, Nails & Salon Supplies 39
Finished Fragrance 37
Personal Care & Hygiene 30
Natural & Organic 27
Machinery, Packaging & Raw Materials 21
Other 16
0 10 20 30 40 50 60
Exhibitor satisfaction in reaching target group of visitors
(all figures in %)
Retail trade (small and medium sized stores) 97
Hair and makeup professionals 97
Spa facilities 94
Other service providers 93
Manufacturing industry 93
Mail order business, online stores 92
Hotel and leisure facilities 90
Beauty salons 90
Nail salons 88
Wholesale trade / distributors / importers 88
Large retail chains, department stores 87
0 10 20 30 40 50 60 70 80 90
Maximise your reach
The Beautyworld Saudi Arabia Team values your
presence at the show, which is why we work hard
Book your stand now Beauty Academy is a dynamic platform for current
and aspiring hair and makeup professionals and
to ensure your successful participation. For international companies including UAE others in the field of salon management to learn
from the best and advance their skills. This show
PR Syed Ali Akbar highlight will attract many salon and beauty
Start spreading the news and tell people why Project Manager professionals and is a valuable opportunity for
they should visit your stand! Our in-house Public ali.akbar@uae.messefrankfurt.com exhibitors to interact with potential customers
Relations Manager runs a continuous PR campaign and demonstrate their products.
throughout the year, with increasing activity closer
to the show. If you have anything newsworthy to For Saudi Arabian companies
state, we would like to hear from you. We may be
Mohammed Alhaidari
able to include your news in our next press release.
Show Manager
Marketing Toolbox mohammed@acexpos.com
As part of our efforts to ensure that you have a
Manna Al Jabarti
successful exhibition experience, we have The
Show Manager
Marketing Toolbox for Beautyworld Saudi Arabia
manna@acexpos.com
2019 which contains a number of FREE tools that
you can use to promote your presence at the
exhibition. It consists of the following tools:
• Personalised printed invitations
• Personalised ecards
• Web banners
• Personalised email signatures
• Invitation letter / Fax invitation
Sponsorship opportunities
Be seen at the right place. At the right time. You can sponsor specific areas of the venue or take
Participating in Beautyworld Saudi Arabia is about more advantage of our strong marketing campaign which
encompasses a vast variety of dynamic and innovative
than just accessing the best opportunities in the region’s
channels that generate high awareness levels.
largest beauty market under one roof. As the only trade
platform of its calibre in the region, it is a rare opportunity
Our selective branding and advertising opportunities
to raise your profile in this important market and are available to confirmed exhibitors of the show.
establish yourself as a well-known brand and industry To stand out amongst your competitors and co-exhibitors,
partner. Maximise your company’s reach and exposure contact the sponsorship team now :
by becoming a sponsor and capitalising on various
Email: arthur.tolentino@uae.messefrankfurt.com
marketing opportunities before and during the show.
or ravi.ramchandni@uae.messefrankfurt.com
with subject line: Beautyworld Saudi Arabia
Jeddah – Bride of the Red Sea
Jeddah has grown during the last two decades of the 20th Century, which made the
city a centre for trade and business in the Kingdom of Saudi Arabia and a major port
Kingdom of Saudi Arabia’s “Vision 2030”
for exporting non-oil related goods as well as importing domestic needs. Jeddah is With the launch of Vision 2030, by Prince Mohammad bin Salman bin Abdulaziz
one of the most beautiful cities in Saudi Arabia. While the desert may suggest the Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of
country lacks natural beauty, there are several parks throughout the city that show Economic and Development Affairs, the country’s potential is now well-defined and
the port city is not only rich in oil reserves but has a fair share of lush greenery as backed by its visionary leaders. The Vision 2030 document reveals a well thought-out
well. The corniche houses the world’s highest King Fahd Fountain which is 312 strategy that takes into consideration Saudi Arabia’s strengths and capabilities.
metres high, the old town souk, warm beaches, spas and wellness centres. You will
also find numerous educational and historical sites, and it is known for having many The future is now!
grand museums such as the Municipality Museum. The Jeddah Museum is a regional
landmark that demonstrates historical archaeology and ethnography.
Jeddah aspires to be a world-class global commercial and tourist destination that
enjoys distinctive environmental and human character within the context of a
sustainable urban development.About Messe Frankfurt
Middle East GmbH
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika
Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools
Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials
Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week,
Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East. The subsidiary also
organises a series of conferences and seminars including the Worker Health Protection Conference, the
Business in Beauty Summit, Think Light, and the International Conference on Future Mobility. For more
information, please visit our website at www.messefrankfurtme.com
About ACE Exhibitions
Al Harithy Company for Exhibitions (ACE Expos) is a full service event management company
headquartered in Jeddah, Saudi Arabia. Established over 30 years ago, they are proud to be the pioneers
in exhibition venues and the organisers of international trade shows Kingdom-wide spanning multiple
industries and sectors. ACE Expos has also played an international role in organising exhibitions in
the United Kingdom, Lebanon and Uzbekistan; they handle a diverse portfolio, offering 360-degree
solutions to a number of industries, encompassing Event Management, Promotions, Exhibitions and
Event Communications. The team boasts over 100 skilled professionals and more than 500 successful
exhibitions to date, a fact that establishes ACE Expos’ competitive edge.
Launch Partners
Organised by Licensed by
ACE Exhibitions Messe Frankfurt Middle East GmbH
P.O. Box 40740, Jeddah 21511 P.O. Box 26761, Dubai, UAE
Tel. +966 12 654 6384 Tel. +971 4 389 45 00
Fax +966 12 654 6853 Fax +971 4 358 55 22
Email: ace@acexpos.com Email: beautyworldksa@uae.messefrankfurt.com
www.acexpos.com www.beautyworldKSA.comYou can also read
