4 Euro Message - Innovations for world markets INTERVITIS INTERFRUCTA 2010 - Messe Stuttgart
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01 | 2010 4 Euro Message
Trade Fairs Congresses Events
Dream destinations
Tourism trade fair
CMT 2010
Dream cars
Trade fair for classic cars
RETRO CLASSICS 2010
Dream town
Sightseeing tip Innovations for world markets
Esslingen
INTERVITIS INTERFRUCTA 2010
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Contents
8
News 04 Popular venue
ICS International Congress Center Stuttgart
05 Editorial: „Global network
for new markets“
Cover Story 08 Global trade fairs
INTERVITIS INTERFRUCTA 2010
Location Stuttgart 12 "Stuttgart always has to make a
great effort"
Armin Dellnitz, new head of tourism in Stuttgart
15 Potential and projects
Community portrait: Reutlingen
Trade Fairs – Markets 16 RETRO CLASSICS 18
The crème de la chrome
18 Slow Food
Healthy delights guaranteed
21 CMT
Good business
28 GELATISSIMO
Ice-cold pleasures
33 INTERGASTRA
Variety of water
39 INVEST xx
Much sought-after event
33
Media – People 40 Portrait: Siegfried Wörösch, Manager
Technical Services and General Manager,
New Messe Stuttgart
Events – Congresses 42 In search for lost time
Stuttgart Kunstmuseum: Elger Esser
43 New large event
ICS: Annual Conference of the German
Diabetes Association
Stuttgart Sightseeing 44 Enjoy history
Esslingen am Neckar
44 Hotel highlight for classic car fans
Hotel tip: V8 Hotel in Meilenwerk Stuttgart
45 Seasonal and regional
Restaurant Tafelberg
Opinions 46 Opinions Norbert Weber, President of the 39
+ Imprint German Winegrowing Association
Imprint
Message 1 | 2010
News – Trends
Since its opening in 2007, the ICS International Congress Center Stuttgart has developed to become a popular location for events.
Popular venue
Two years after its opening, the ICS International Congress Center Stuttgart takes
stock: The ICS has successfully established itself nationally and internationally.
"Within a very short time, we have ESV Conference in June 2009, the most onference with 4,000 visitors. Also for
C
developed to become firmly established important international congress for 2010, the ICS can show some important
on the national and international market, vehicle safety, and the fourth national IT acquisition successes: The German So
we are one of the top ten locations and summit in December. In 2009 the ciety for Thoracic and Cardiovascular
are looking forward to a busy year in number of foreign exhibitors presenting Surgery is coming to Stuttgart for its
2010", says Stefan Lohnert, Manager of themselves at an ICS event increased annual conference for the second year in
the ICS International Congress Center threefold compared with 2008. There succession, the German Diabetes Asso
Stuttgart, reviewing two successful was also a rise in foreign visitors of over ciation and the German Savings Banks
years since the ICS opened in autumn 15 per cent compared with 2008. Also Conference are scheduled for May, stb
2007. For 2009 he expects a turnover of the number of events using the ICS marketplace 2010 will take place in June,
over 4.1 million Euro. As a location for without an accompanying exhibition and the Visceral Medicine Conference
national congresses and events and will rise by more than ten per cent from 2010 will be held in September. Since it
above all as a destination for interna 2008 to 2009. "Nevertheless, we too can has successfully positioned itself in this
tional events, the ICS was quickly able to feel the recession. Our customers are in demanding segment over the past two
gain a good reputation and present im some cases more reserved with their years, there is also continuing demand
portant acquisitions, for example the calculations, sometimes recording lower for annual general meetings in the ICS.
participant numbers at their events", says Beside intensive customer support, state-
Lohnert. Altogether, he explains, the con of-the-art congress technology and indi
"Within a very gress market has declined a little in 2009, vidual service, in future the ICS will
short time, we which will probably also be reflected in increasingly place the emphasis on envi
have developed the ICS overall statistics. In addition to ronmental and climate protection: "The
to become one the international events, the ICS has theme of 'green meetings' is at the top of
of the top ten made a name for itself in particular in the our agenda, even though we are already
locations". area of medicine and pharmaceuticals. setting the standards with Messe Stutt
Stefan Lohnert, The congress calendar included, for gart", says Lohnert, referring to the
Manager of the
example, Interpharm with 3,400 visitors, 28,000 square metres of photovoltaic
ICS International
the 60th anniversary conference of the modules on the trade fair hall roofs and
Congress Center
Stuttgart
German Society of Urology with 4,400 the 7,000 square metres of collector
visitors, and the German Dentists' surface on the multi-storey car-park.
Message 1 | 2010 
Every three years, Stuttgart becomes the
Cooperation with Deutsche Bahn
Mecca for the world of wine and fruit juice.
Special conditions
Roughly 600 exhibitors from over 20 countries
In cooperation with Deutsche Bahn
(DB), the new Stuttgart Trade Fair Centre present technical innovations and services for the
will offer exhibitors and visitors of inde
production of wine, fruit, fruit juice and spirits to
pendent events attractive special conditions
in 2010. Up to a distance of 350 kilometers, the expected 40,000 visitors from all continents
the ticket price from any DB railway station
to Stuttgart Airport/Trade Fair will cost Thomas Brandl, at INTERVITIS INTERFRUCTA. IVIF is the
139 Euro for first class and 79 Euro for Company spokesman
most international trade fair of its kind, despite
second class. From 351 kilometres, first of Landesmesse
class will cost 219 Euro, second class 139 Stuttgart GmbH (LMS)
strong competition from the two biggest wine-
Euro. The offer applies to all DB trains,
including the ICE high-speed trains. Tickets growing countries Italy and France. 1,500 experts
can be booked via the DB events hotline,
Tel.: +49 (0)1805/311153. from around the world come to the IVIF congress
alone. Its very international character is the trump card of IVIF: With smaller
Messe Stuttgart fire service: satellite events in South Africa, Chile, Russia, India and Vienna, the flagship
New fire engine
The fire service at the New Messe
Stuttgart has recently acquired a new
emergency response fire engine. It is
"Global network for
equipped with a high-pressure extin
guishing system and a 160-litre water tank.
Thanks to its compact dimensions, it can
new markets"
also enter all the car-parks, thus ensuring
rapid firefighting in the event of car fires.
In addition, the new vehicle can be used trade fair in Stuttgart has built up a global network and thus helps customers
for technical assistance. A fire engine with
a 1,200-litre water tank is also available to develop new markets. Specifically how this takes place – against the background
the trade fair fire service. Of the 45 mem
of a significant shift in power between the New and the Old Worlds – is shown
bers of the trade fair fire service, 20 are
full-time and 25 are volunteers. In the in the title story of this issue of Message.
event of a major incident, they are sup
ported by the voluntary fire brigade of Messe Stuttgart's calendar for the first months of 2010 is already quite full:
Leinfelden-Echterdingen.
in addition to the again completely booked up CMT, the parade of historic and
classic cars at RETRO CLASSICS and a still growing INTERGASTRA (for the
first time with FOKUS HOTEL and the ice cream trade fair GELATISSIMO),
guest trade fairs such as LogiMAT, Medtec and the new arrival from Munich,
Photon’s Photovoltaic Technology Show Europe, are on the schedule. We are
especially looking forward to this newest baby – after all, Messe Stuttgart, with
35,000 square metres of collector surface, does have one of the largest photo
voltaic systems in the world! Our ICS will for the first time host the annual
conference of the German Diabetes Association, and other important company
events have also been booked. Despite the economic crisis, we are cautiously
In the event of a fire, the new compact fire
engine can enter any car-park without problem. optimistic for the new year. We hope you enjoy reading this issue of Message!
News – Trends
by side in mirror-image fashion, and
The party has a gross exhibition surface of
conference of the 26,800 square metres, of which 5,900
German CDU in square metres are on the all-round
2008 was just one gallery. By way of comparison: The
of several top Stuttgart TV tower would comforta
events held in the bly fit diagonally into Hall 1. For
ICS International
events without seating 22,000 people
Congress Center
are admitted to the L-Bank-Forum,
Stuttgart.
while 14,000 visitors can be accom
modated in rows of seats. The sup
porting structure of the L-Bank-
Forum is the same as that of the other,
smaller trade fair halls, and therefore
L-Bank-Forum: Southern Germany's big event hall offers the same advantages: its sup
port-free design allows smooth
Modern and multifunctional setting up and dismantling, and in
addition emphasises the impressive
The L-Bank-Forum (Hall 1) of the and the BW-Bank Jazz Open 2009. It size of the roof support structure.
New Messe Stuttgart has been among was designed as a multifunctional When required, Hall 1 can, of
the largest, most modern and best event location, to provide an optimum course, be completely darkened. During
event halls in southern Germany also venue for, among other things, con the daytime, the partially glazed
in the perception of the wider public certs, large congresses, company f acades, the central skylight, and the
at the latest since top events such as events, political party conferences, circumferential windows ensure plen
the party conference of the German TV productions and sporting events. ty of natural light – and additionally
CDU at the end of 2008, the Radio It is 14 to 24 metres high, is equal to emphasise the open and transparent
Energy Music Tour in the same year, two standard trade fair halls placed side character of the architecture.
Building site(s)
by Ulrich Kromer, Spokesman for the management of Landesmesse Stuttgart GmbH.
Changes
2009 was a difficult year. After the record precisely as predicted: in 2025 65 per cent as a platform for relevant suppliers, will be
figures in 2008 – also for the trade fair of people will be female, and 59 per cent able to provide an answer to some, maybe
business – the sudden change, and, for of senior citizens will be in employment. even many of the questions on this topic.
many companies and people, a time of Five years later, 28 per cent of the popula- For already today a large number of the
uncertainty whose end is not yet foresee- tion will be over 65 years of age, and a themes affecting society and therefore
able. We all know that almost all difficult 78-year-old will be as fit as a 48-year-old also the international economy are some-
phases come to an end and can be today. Moreover, we will continue to ex times anticipated and considered at the
mastered sometime, but it is equally clear perience the extraordinary mobilisation relevant trade fairs. This too shows how
to see that this time we must recognise and miniaturisation of technology, and important trade fairs are in an increasingly
more long-lasting signs of change. therefore, among other things, evidently a fast-changing world.
The situation is compounded by the immi- reduction in the volume of traffic (by 2025 Ten years after the turn of the millennium,
nent change that our society quite evi- 15 per cent of meetings will be held using I wish for all of us that we will soon over-
dently faces. Although I believe the many teleconferencing technology). come the second economic crisis of the
predictions of various 'wise men' only with Probably one of the most important busi- past decade. For this purpose – and for
reservation, some figures and findings ness challenges facing companies will be the changes still to come in the future –
presented by the Fraunhofer IAO recently resource management, for already in 2006 we need patience and a good deal of time
at one of our press conferences have we reached a price level that was originally and creativity. I wish this for you, dear
indeed made me a little pensive – regard- predicted for 2020. The trade fair business, readers, as well as much success, personal
less of whether they in fact come true with its many highly specialised trade fairs happiness and good health.
Message 1 | 2010 
Wenn Menschen zueinander kommen, um Neues zu erfahren und Meinungen auszutauschen, wenn Unternehmen einladen, um Produkte und
Dienstleistungen vorzustellen – dann zählt das perfekte Zusammenspiel von Sprache, Bild und Licht. Wenn Sie Menschen perfekt erreichen
wollen – dann sollten Sie auf einen Partner zählen, der Know-how, Erfahrung, Kreativität und Zuverlässigkeit mitbringt: uns.
Ihr Vertragspartner der Messe Stuttgart.
www.NeumannMueller.com Neumann & Müller
Veranstaltungstechnik
Cover Story Global trade fairs
High-tech: the most up-to-date filling and packaging technology at the Stuttgart INTERVITIS INTERFRUCTA.
Global trade fairs
The New Messe Stuttgart is using the INTERVITIS INTERFRUCTA
and its satellites to steadily press ahead with internationalisation.
What would you like today? Caber man Riesling and other grape varieties
net from Changyu? Sula Shiraz or Uru from German growing areas. Over 20
guayan Tannat? Carménère from Chile, percent of German wine is exported to
Georgian Tsinandali, Feteasca Neagra more than 70 countries throughout the
from the shores of the Black Sea? Or world. Today, the “juice of the grape” as
would you prefer a tasty Sauvignon an expression of a modern lifestyle has
Blanc from Marlborough, grown in the spread across the continents and be
cool climate of New Zealand’s South come a “Global Business”. Since 1990,
Island? Welcome to the “Global Vil exports worldwide have risen by 120
lage”. The world has long since become percent. Roughly a third of the total an
a village. And nowhere else has this be nual volume of approx. 270 million
come more quickly obvious than with hectolitres of wine is shipped across
the example of wine. A walk through borders. It was 14 percent in 1990.
the supermarket is enough evidence. It is no surprise then that the Messe
Gone are the days when the Swabian Stuttgart and its partner, the German
bravely and almost exclusively drank Viticulture Federation (Deutsche
his Trollinger and countries like China Weinbauverband, DWV), have been
or India had (hardly) even discovered steadily pushing ahead for years with
IVIF South America in Talca, Chile. wine consumption. Around the globe, the internationalisation of INTERVITIS
wine lovers are able to delight in a Ger INTERFRUCTA. Started in 1972, the
Message 1 | 2010 
the hinterland around the metropolis of arket during the one-day conference.
m
Mumbai? 60,000 hectares are already Motto: First come, first served. The
planted with vines. The annual growth “Gargi Agriculture Research and Train
rates in production are between 20 and ing Institute”, the first training centre
25 percent, and at the top vineyards of for wine technology in Asia has been
Sula Wines by 35 percent. Per head operating in Nashik since 2006. Its
consumption in India, with its 1.1 bil Director, Rajan Bachhao, and Dr Pra
lion inhabitants, is little more than a deep Pachpatil, President of the Nashik
teaspoon. The rapidly increasing mid Valley Wine Producers, are planning to
dle classes have long since discovered come to INTERVITIS INTERFRUCTA
wine as an expression of a Western life 2010 in Stuttgart with a large delega
style and are renouncing whisky and tion from the 24th – 28th of March
gin. According to Rajev Samant, owner 2010. To increase the number of
of the Sula Winery in Nashik, “30 specialist visitors from India even
million Indians regularly enjoy wine, f urther, Messe Stuttgart and DWV
however the potential number is at finished the conference in Nashik with
least 100 million!” In order to improve a large and very well-attended IVIF
the quality of the vintages from the hot, press conference.
humid subcontinent, the most modern India is not currently a significant
technology and expertise “Made in wine growing country. The extent to
Germany” is needed. IVIF exhibitors which forces have already shifted in
such as Clemens, Erbslöh, Scharfen the global market, can be seen in the
berger or Pall therefore used the 2nd figures. Two thirds of the wine pro
INTERVITIS India in November 2009 duced globally still comes from Europe,
to make first steps into the Indian yet the old world has lost six percent
Stuttgart-based Technology trade fair
for the production of wine, fruit, fruit
juice and spirits now has smaller “sat
ellites” in Cape Town (South Africa),
Talca (Chile), Krasnodar (Russia),
Nashik (India) and Vienna. Ulrich
Kromer, LMS Managing Director, ex
plains the idea behind it: “We want to
be the global marketing partner for our
exhibitors and help them to open up
important future markets on location.”
Kromer does not see this as competi
tion to the main trade fair in Stuttgart:
“As is the case with other large trade
fair corporations in Germany, the sat
ellites function very well at attracting
people to the main event. At IVIF
2007, there was a significantly higher
number of specialist visitors from Aus
tria and Chile, even though, or perhaps
because we launched new events in
these countries in the previous three
years. Recognition of the INTERVITIS
INTERFRUCTA brand is growing
worldwide through these sorts of for
eign offshoots.”
India is an example. Who actually
knows that in the subcontinent 200
new wine growers have sprouted up in
recent years, primarily in the state of
Maharashtra, in the higher regions of
Cover Story Global trade fairs
Vergelegen Estate: icons of the wine-making industry in South Africa. Napa Valley: trailblazer in wine and tourism.
of its market share since the year 2000. complaining that per head consump Stuttgart and DWV have become active
France still ranks first in the world with tion has been decreasing for years, in in the middle of the largest wine-
50.7 million hectolitres, followed by “beer countries” such as Ireland, Great growing area in Chile, the Maule region.
Italy with 48.1 million and Spain with Britain, Belgium, the Netherlands, Po In 2004, together with the regional
37.5 million. They are followed by the land, Czech Republic and Scandinavia, trade fair organisation Fimaule in Talca,
USA, Argentina, Australia and China. it is rising significantly. In terms of the they launched INTERVITIS INTER
In terms of consumption, according to share in global wine exports, the trio of FRUCTA South America. According to
market specialist Dr Klaus Rückrich Italy, France and Spain continue to hold Dr Rudolf Nickenig, DWV General
(DWV), “It is only a matter of a few their top position – but countries like Secretary, “the beginning was not easy,
years until America overtakes France to Chile in fifth place, the USA, Argentina but in the meantime the event is
become the largest market in the and South Africa (eighth place) are heading in the right direction. It has
world”. Germany ranks fourth with gaining ground. Germany, with 3.5 been accepted by the Chilean wine and
consumption at 21 million hectolitres, million hectolitres, is in a respectable fruit juice industry as the most impor
just behind Italy and before China. seventh place. tant forum for the industry, and also
So how much vino does the average There is continuing heavy invest enjoys the full support of the Ministry
German enjoy in a year? About 21 ment in wine-growing countries in the of Agriculture.” At the beginning of
litres, plus four litres of sparkling wine, new world. Chile, with nearly 200,000 September 2010, the biennial event
which is a favourite here in Germany. hectares of vineyards, almost twice the will take place for the fourth time. In
Germans therefore consume less than area of German vineyards, has de addition, a joint German pavilion is
the European average of 32 litres. How veloped very dynamically. Within a planned, but France and Italy have an
ever, the average German household few years, the area under cultivation at nounced to IVIF exhibitors of their
now spends more on wine than on the foot of the Andes Cordillera has interest in a first appearance in Chile.
beer. Interestingly, while traditional doubled, the export share of Chilean Managing Director of Fimaule Hector
wine-growing countries have been bodegas today is 70 percent. Messe Brito would like to expand IVIF South
America into a trade fair platform for
neighbouring countries Argentina,
Peru and Bolivia..
Launch of IVIF Russia with DWV General Secretary Dr Rudolf Nickenig (2nd from right). Partners DWV and Messe Stuttgart
have had a presence in South Africa
since 1995. Through participation in
the former “Wine Farmers & Fruit
Growers Exhibition”, a majority stake
was acquired three years ago – the name
was changed to INTERVITIS INTER
FRUCTA Southern Africa for the most
recent trade fair at the end of July in
Cape Town. It is organised by co-part
ner Rocky Swartz, an experienced trade
10“To your health”: Georgia is the world‘s oldest wine growing country. Contrasting range from the new world: Vasse Felix wine estate in Australia.
fair organiser with German roots. Si almost all wine-growing countries in wine source, due to political unrest was
milar to wine growing in Chile, South Southeastern Europe, who have lost a hit just like Georgia in 2005 by Russian
Africa is very much export-oriented. significant market share. The “Golden boycotts, and thereby lost its main mar
The export of Chardonnay, Chenin Age” of Amselfelder and Krimskoje, of ket. Both countries today are therefore
Blanc, Pinotage & Co. to Germany for sweet Mädchentraube and Tokaj is long turning towards new markets with im
example has risen in the last ten years since gone. After communism ended, proved wines for export. Technology at
by 43 percent. Because labour in vine the totally outdated technology of the trade fairs such as the IVIF in Stuttgart
yards in South America, Chile and Ar wine industry in traditional countries is evaluated and purchased. This is also
gentina is inexpensive, mechanisation such as Hungary, Romania and Bulgaria happening with the most recent IVIF
still lags behind there in comparison had to be adapted to changed market offshoot in Krasnodar, Southern
with Europe. However, heavy invest ing structures and consumer interests. Russia. This fair is being organised by
ment will be necessary even in this area This costs a lot of money, and in many the local trade fair organisation together
in future, as well as in wine cellars. cases only flowed into the country as with DWV and Messe Stuttgart. In
Only those who can deliver good quali foreign investment after joining the practically no other country, apart from
ty at acceptable prices have a chance on EU. Moldova, with a larger area of vine China, have large-scale political deci
the global market. If the new world has yards than Germany, and in Soviet sions had such an impact on the condi
been the winner for the last two de times wine supplier to the huge “red tions for developments in the wine-
cades, it has been at the expense of empire” thanks to its inexhaustible making industry as in Russia...
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schäftlich: Hier erwartet Sie Gastfreundschaft – von Herzen anders!
Grabbrunnenstraße 19 · D-73728 Esslingen am Neckar · Tel. +49 (0)711 41111-0 · pcesslingen@consul-hotels.com · www.pcesslingen.consul-hotels.comLocation Stuttgart "Stuttgart always has to make a great effort" Message interview with the new head of tourism in Stuttgart, Armin Dellnitz. Message: You have taken over the Message: One of your messages is: with all partners. Now we can deal position as head of the Tourism Diversity alone is not sufficient to with the conceptual process. First, we for the city and region of Stuttgart make a successful tourism region. will work through all available market in a time of crisis. How does the Instead, the region needs a clear profile. research data and define our additional struggling economy affect tourism How do you think this profile should requirements in this area. The second in Stuttgart? look like? phase is concerned with the outward Dellnitz: The overnight stay figures Dellnitz: When someone in tourism image of the region. For me, this is not are currently running at around minus defines their profile in terms of the di simply a question of logo or work/ 10 per cent and it looks likely that versity of their offer, this is for me picture mark but a question of brand they will remain at this level until the nothing but a lot of hot air. Diversity development. Which image should end of 2009. That's a relatively hard cannot be marketed in tourism; it this region receive? Which facets do blow. Although overnight stay and doesn't permit profiling of the loca we want to strengthen? Only after guest figures have fallen in almost all tion and has a ring of mediocrity. this has been clarified, can we talk German cities, the drop in Stuttgart Nobody can be really good every about the target groups we want to has been above average. I assume that where. We therefore have to boost address, about issues and, finally the recession will be with us for an and develop, above all, the tourism about appropriate tourism offers. We other one to two years. High growth image content of the Stuttgart region expect the new marketing concept for rates are therefore not to be expected. to produce a unique profile. This is the Stuttgart and the region to be in place Following this, however – in part due only way potential guests in Germany by summer 2010. Although it will to the new form of external presenta and abroad can build up an unambig probably not come into effect fully tion and through qualitative improve uous relationship. At the same time, until 2012, by 2011 we will clearly ment in the overall tourism offer of we will also have to omit tourism see the direction we are going in. city and region – these rates will rise offers in marketing in order that we Message: What role does trade fair again. Tourism in Stuttgart can never do not dilute Stuttgart as a brand. and congress tourism play in your be a self-runner. Stuttgart always has Message: What practical measures strategic consideration? to make a great effort. We always have do you wish to take? Dellnitz: The area of trade fairs, to offer more quality, infrastructure Dellnitz: In the last few months, I conferences and congresses is tremen and service than other destinations. have rearranged Stuttgart Marketing dously important for Stuttgart and the And when we do this, we find ourselves so that we can achieve our new ob region and is therefore very high up in competing at the top of the league. jectives. I have also become acquainted my list of priorities. We have an excel Message 1 | 2010 12
ss
First-Clai-Preisen
u M e s s e-Min
3 million
Up to 2008, the
z
2.5 million number of overnight
stays in creases
2 million
continuously. In 2009,
1.5 million the figures fall for
the first time.
1 million
0.5 million
2004 2005 2006 2007 2008
lent infrastructure here in Stuttgart - be binding. The aim of Messe Stuttgart,
no doubt about it. The target group of ICS, Stuttgart Airport, Liederhalle,
classic business travellers has to be other congress and conference loca
addressed by means of more individ tions, approximately ten hotels with a
ualised, improved, high-quality offers focal point in this segment, as well as
in order to fully exploit its potential. Stuttgart Marketing, must be the
This is now the challenge facing, preparation of a strategy paper with
above all, the Product Development common goals and delimitation of
Department of Stuttgart Marketing. responsibilities. My aim is that we
Furthermore, I would like to achieve think and operate in a networked
a situation where 25 to 30 big players manner. I believe the accompanying
in the area of conferences and trade strategies must be set down in writing
fairs in Stuttgart and region operate and remain applicable for several years
according to a common concept, the after this. This is the only way to create
implementation of which also has to a solid basis of trust.
Three questions to:
� 139 Zimmer
� 3 Appartements
Michael Graf Adelmann � 5 Etagen
mit Klimaanlage
Owner of the Graf Adelmann wine estates and member of � 5 Tagungsräume
the board of the Württemberg Winegrowers' Association � WLAN im gesamten
Haus verfügbar
� Restaurant mit
1 internationaler Küche
Glass, plastic, carton: Where is the best place for a good wine?
From the perspective of a traditional wine estate, glass is clearly the best � Parkplätze und
packaging for a noble wine; less sophisticated wines are also at home in plastic Tiefgarage
or cartons. The same applies to closures: For top wines, in particular the best red wines, direkt am Hotel
corks are still indispensable. The natural product wine, agrees very well with the � Shopping Center
breathable natural product cork, which permits post-maturation in the bottle. Our in 2 Gehminuten
customer expect glass bottles with cork closures. However, what applies today, may be
� Stadtpark vor der Tür
different in a few years.
2
Globalisation has also arrived on the wine market. Does this internationali
sation provide more opportunities than risks?
The decisive question is how German wine succeeds in positioning itself abroad.
In the past, cheap wines were sold as quality, which caused confusion among customers. Schon gebucht?
In future, it will be important to clearly identify different qualities by, among other things,
AMBER HOTEL
Leonberg/Stuttgart:
vineyard classification. Then I would regard internationalisation as a real opportunity.
Faire Preise, guter Service, nah zur Messe
3
From 24 – 28 March, 2010, INTERVITIS INTERFRUCTA will be held in Stuttgart.
What is the significance of the technology trade fair for the wine trade?
The trade fair is an absolute must for German winegrowers and their colleagues � Messe-Mini-Raten
in Europe. The IVIF is the best technology trade fair we have in the sector. Apart from the � 3 Minuten zur Autobahn A8/A81
technical innovations that will be presented at the trade fair, I am primarily interested in � S-Bahn Anschluss Stuttgart City
the expert conferences with their interesting and high-class lectures on an extremely wide � 20 Autominuten zur Messe Stuttgart
variety of oenological subjects. � HBF Stuttgart: 15 km
� Flughafen-/Messe-Taxi zum Fixpreis
AMBER HOTEL Leonberg/Stuttgart
Römerstraße 102 - 71229 Leonberg
� 07152 / 303-3 • Fax 07152/ 303- 499
leonberg@amber-hotels.de
13 Message 1 | 2010 www.amber-hotels.deLocation Stuttgart
Stuttgart faces (16): Ruth Sellack, Goldsmith/Jewellery Designer
"A feel for modern design"
niques together with modern design and strasse slowly became a thing of the past,
individual style elements, the pearls, along with what was, for many years, my
stones and other decorative elements retail shop in the Rathauspassage. Since
formed, after close collaboration with the October of last year, I have been working
customer, unique pieces of jewellery. The together with my employees in Eberhard-
question was, what would the people in strasse 6 in Stuttgart city centre.
Stuttgart think? In Munich, where I had That so many of my jewellery-loving
also worked as an apprentice, jewellery customers have remained loyal for over
Ruth Sellack, Goldsmith and Jewellery design was still very much following a almost two decades and that from
Designer, Stuttgart. traditional route. And in Stuttgart? customer relationships personal contacts
To my then surprise, the people here met have been made, sometimes even
my design ideas with an enormous open- intense friendships, throws another light
I can honestly say today that when I came ness. That in Stuttgart there had always on Stuttgart and its people. They do tend
to Stuttgart from Munich 19 years ago, I been a feel for modern design in the to appear reserved and maybe not very
had no idea what would await me, as visual arts and architecture soon became sociable at first. However, they have
a Nuremberg native, here in the state clear to me during a walk through the plenty of merits which are also of
capital. I had successfully completed my 'Weissenhof Settlement' in Killesberg or enormous benefit in business. I have
studies in jewellery design and the during my visits to the New State Gallery, always considered the Stuttgart people
Masters in Goldsmithery was already in a building which isn't exactly conventional, to be extremely fair, honest and authentic.
the bag. At the time, I made my jewellery built in 1984 by James Stirling. I sensed There is a Swabian understatement
in a backyard workshop in the south of back then that I was in the right place instead of flaunted wealth, more refined
Stuttgart city. It was all done by hand with Stuttgart for contemporary jewellery and quiet than flashy and loud. And it
back then too, following designs drawn design. And I still think it to this day. is with these positive character traits
on a page and not the CAD programme Things certainly changed over the years: that my modern jewellery pieces really
on the PC. Using traditional, craft tech- The small backyard workshop in List- sparkle.
Message Series: Bars in Stuttgart (16)
Fou Fou
Where to go after a trade fair or congress? In this series, Message has selected bars for you to try out.
There are areas in Stuttgart which still possess the old charm
of times gone by. For example, the Leonhardsviertel with its
own mix of Swabian wine taverns and the 'Little Paris' red light
district. This is where Gianni De Palo, Kai Binder and Joachim
Stahl have recently opened the stylish cocktail and champagne
bar FOU FOU. A team of professional and experienced bar
keepers know exactly what drink the guests are looking for.
With a range of drinks concocted by the bar staff themselves,
the menu offers a welcome change from the old favourites. The
whiskey, gin and vodka selection is also very much up to
scratch. Smokers will find a stylish smokers lounge, complete
with fire, for a comfortable place of retreat. And since the end
of last year, FOU FOU has also added small snacks to the menu.
Further information: FOU FOU, Leonhardstrasse 13, 70182 Stutt-
gart. Opening times: Mon – Wed 17.00 – 01.00, Thurs – Sat 18.00 –
03.00, Closed on Sundays. Fri and Sat: DJ nights.
Stylish new bar in Stuttgart's red-light district: FOU FOU.
Message 1 | 2010 14www.parkhotel-ostfildern.de
Wireless LAN
in allen Zimmern
Herzliche Professionalität
The historic vor den Toren Stuttgarts.
centre of Drei-Sterne-Komfort-Zimmer
Reutlingen, und erstklassige Gastronomie
with 112,000
inhabitants,
invites you to
take a stroll or
go shopping.
Kreuzbrunnenstraße 103 · 73760 Ostfildern
Telefon: (0711) 341 688 -0, Fax: -430
info@parkhotel-ostfildern.de
Potential and projects
Many communities in the conurbation of Stuttgart are
important business locations in the state. Message is
presenting them in a series. In this edition: Reutlingen.
When it comes to the economy, manufacturer Still Wagner. Also Willi
Hauptbahnhof
Reutlingen was always an important Betz, Europe's largest haulage company,
location. The former 'Free Imperial City' is located in the 112,000-strong city of
Nur 6 bzw.
is among one of the earliest industrial Reutlingen, whose centre is less than 30 7 Kilometer Ostfildern
ised towns in Württemberg and is today minutes away from the New Messe Stutt zur Messe! Neue
Messe
the largest economic centre between gart and Stuttgart Airport.
Stuttgart and Lake Constance. Reutlingen In Reutlingen, the focus is on the Flughafen
is located in the most southern part of promotion of future-oriented industries
the Stuttgart metropolitan region and such as biotechnology, nano- and mate
forms, together with the neighbouring rials technology, as well as medical engi
Tübingen, the joint regional centre for neering. Together with the university
the Neckar-Alb region. Traditionally town of Tübingen, Reutlingen speci-
involved with the textile industry, today fically supports young companies and
internationally active electrotechnical entrepreneurs active in the areas of
companies dominate in Reutlingen, as biotechnology and medical engineering.
well as mechanical and plant engineering The Technologiepark Tübingen-Reut
and the automobile industry, along with lingen (TTR), Germany's largest start-up
nationally recognised companies such as centre for biotechnology, is to be found
Robert Bosch GmbH and forklift truck at its core.
Reutlingen at the
foot of the
Achalm is the Verkehrsgünstig
largest economic Ruhig im Grünen gelegen
centre between Komfortabel ausgestattete Zimmer
Stuttgart and
Tiefgarage und Parkplatz kostenfrei
Restaurant · W-LAN
Lake Constance.
In den Anlagen 1
73760 Ostfildern-Nellingen
Telefon: (0711) 34 01 95 -0 · Fax: - 55
15 Message 1 | 2010 info@filderhotel.de
www.filderhotel.deTrade Fairs – Markets
TRADE FAIR CALENDAR
16. – 24.01. | CMT
Int. exhibition for caravanning, motoring and
tourism with the special exhibitions: Fahrrad- &
ErlebnisReisen mit Wandern und Treffpunkt Kanu,
Golf- & WellnessReisen, Kreuzfahrt- & SchiffsReisen,
Motorfaszination, KulturReisen mit Kongress
Stuttgart CULTURE Open
29. – 31.01. | MEDIZIN
Specialist Trade Fair + Congress
04. – 06.02. | TV TecStyle Visions
Int. trade fair for textile printing, embroidery,
transfers and flocking
06. – 10.02. | INTERGASTRA
Int. trade fair for hotels, restaurants, catering, Eye-catcher: historic AFM Formula 2 Type 50 racing car for RETRO CLASSICS 2010.
confectionery and café with the special exhibition
GELATISSIMO for the manufacture of hand-made
ice-cream RETRO CLASSICS 2010:
23. – 25.02. | PFLEGE & REHA
Trade fair for elderly care, nursing and rehabilitation
with accompanying congress
The crème de la chrome
25. – 27.02. | CEP CLEAN Stuttgart's car show has developed over ten years into
ENERGY & PASSIVEHOUSE a real highlight on the international classic car scene.
Int. trade fair for renewable energy, energy-efficient
building and renovation with congress
The fascination with classic cars restorers and premium dealers. There
02. – 04.03. | LogiMAT has had a name since 2001 in Stutt will also be the special show "200
Int. trade fair for distribution, materials handling
gart: RETRO CLASSICS. Back then, Years of Peugeot", as well as a unique
and information flow
the historic vehicles fought for space in collection of 20 rare cars from Japan on
the cramped halls of the previous trade public display for the first time in
09.03. | Sicherheit + Automation
fair grounds in the Killesberg region. Germany: the Frey private collection
6th Designers' Conference with Specialist
In this anniversary year, RETRO from Augsburg will include approxi
Exhibition
CLASSICS will be filling eight halls mately 20 Mazdas from the late 1950s
from 12 to 14 March and thus almost right up to the mid-1970s. Further
12. – 14.03. | RETRO CLASSICS
the entire new Stuttgart Trade Fair dealers and restoration businesses will
The World of Classic Automobiles
Centre, occupying approximately be setting up their stands in Hall 3.
23. – 25.03. | MEDTEC 100,000 square metres of space. It is This hall will also feature the "Neo
Exhibition and Conference – Components,
one of the top events of its kind in the Classics" exhibition with today's luxury
materials, subcontracting services and equipment whole of Europe. Organiser Ulrich limousines, special edition cars and
for Europe's medical manufacturers Herrmann sums up the rapid develop sports cars which, due to their low
ment: "Here in Stuttgart you have, numbers, are already deemed to be
23. – 25.03. | R+T Asia accurately described, the 'crème de la classics. Also in Hall 3, the special
Asian Platform for Doors, Gates & Sun Protection chrome' of classic cars." Altogether, show "110 Years of Electric Mobility"
(Shanghai/China) there will be around 2,500 vehicles, will look back on a history of electric
both 2- and 4-wheelers, on display at cars spanning over 100 years.
23. – 25.03. | 3C Contamination the trade fair centre. Each hall will have The increasingly important theme
Control and Cleanroom Products its own theme. Hall 1 will be housing, "Youngtimers", i.e. vehicles which have
among other highlights, the great car been "on the road" for at least 25 to 30
23. – 25.03. | SÜDTEC manufacturers and suppliers such as years, will be presented in Hall 5.
Jaguar, Aston Martin, Ferrari, Daimler, In Hall 7, the Country Halls, both
Peugeot and Bosch, as well as top-class German and international classic car
Message 1 | 2010 16www.mevis.tv
Interview with Ulrich Herrmann, Organiser of RETRO CLASSICS
"A event with plenty of prestige"
? RETRO CLASSICS is celebrating its acceptance from both exhibitors and the
tenth anniversary in 2010. Did you think press, some of the most unique collectors'
it would be so successful? exhibitions, the establishment of the im-
We couldn't have foreseen this level of portant Youngtimers and Neo Classics
success in the autumn of 2000 when the themes, tens of thousands of kilometres
idea for a classic car exhibition in Stuttgart travelled to make contacts all over Europe,
was first presented. It became a reality as well as the establishment of a functioning
five months later. However, back then I was network within the classic car scene.
already pretty certain that we could organise ? Finally, where will RETRO CLASSICS
such a trade fair successfully in a city and be in 2020?
region with such a globally unique It will be the world's leading Youngtimers
automobile tradition. and classic car event with Neo Classics as a
? And what do you think of RETRO particular niche for special edition cars. It
CLASSICS now ten years on? will be a must-see event with plenty of
I think of a trade fair grounds with 100,000 prestige and business success for the
square metres of occupied space, more exhibitors, as well as a trade fair with ex-
than 1,000 exhibitors, approximately 60,000 traordinary exhibits really worth seeing.
visitors, increasing numbers, international Something all visitors can look forward to.
With a little help
clubs will share the limelight. Hall 4
will also be the Mecca for motorsport
Highlight number two is the two-
wheeled area, doubled in size on 4,000 from my friends *
enthusiasts in 2010. Two special square metres of space, where this year
shows promise to be absolute high the Hockenheim Ring and BMW, as ÀiÕ`V iÌÊÛiÀL`iÌ]ÊiÀiV ÌiÀÌÊ`iÊÀLiÌÊ
lights: A world premiere of approxi well as all the other brands, will be on Õ`Ê >ÌÊ Àv}°Ê iÊ i>ÌiÃÊiÊiÊ i`Ê`>ÛÊ
mately 50 unique legendary Alfa display. And for anyone looking to pur Ã}i°Ê1`\ÊÀiÕ`V iÌÊÃÌÊ}iÃÕ`°Ê V ÌÊ iÊ
Romeo vehicles will be on display chase their own classic car, this dream ÀÕ`ÊÜiÀ`iÊ-}ÃÊ`iÀÊ i>ÌiÃÊiÀv}ÀiV ÊÊ
from the private collection of Corrado can finally be fulfilled in Hall 6: This is / iÀ>«iÊ}i}iÊ-ÌÀiÃÃÊi}iÃiÌâÌ°ÊÊ
Lopresto, as well as from the Alfa where around 240 vehicles will be -iÊV ÌiÊiiÊ6iÀ>ÃÌ>ÌÕ}Ê}BâV Ê iÊ
Romeo Museum in Arese near Milan. waiting for their new owners. -ÌÀiÃÃÊ`ÕÀV vØ Ài¶Ê7ÀÊ«>iÊÕ`ÊÀ}>ÃiÀiÊ
`iÊ}iÃ>ÌiÊL>ÕvÊ>V Ê ÀiÊ7ØÃV i°ÊÊÕÃi
ÀiÊÕv>}ÀiV iÊ iÌ«>ÀÊw`iÊ-iÊ>iÃÊvØÀÊ ÀÊ
ÛiÌ\Ê iÃV >Õ}Ã>>}i]Ê À>`V>ÃÌ µÕ«iÌ]Ê
TRADE FAIR TICKER 6`iÊÕ`Ê «ÕÌiÀÌiV ÊÃÜiÊ >Ìi*ÀiÌ
ÀiÊÕ`Ê>V `ë>ÞÃÊÊ>iÊÀ~i°
27. – 29.10. | iÀiÊØLiÀi iÊÜÀÊvØÀÊ-iÊ>ÕV Ê`iÊÕvÊÕ`Ê
COMPOSITES Europe LL>ÕÊ`iÀÊiÀBÌiÊÕ`ÊLiÌÀiÕiÊLiÊ i`>ÀvÊiLiÃÊ
The European trade fair for fibre com- `iÊ6iÀ>ÃÌ>ÌÕ}ÊÛÀÊ"ÀÌÊqÊ>iÃÊ iÊ-ÌÀiÃð
posites saw sensational growth rates with COMPOSITES
48 percent more specialist visitors and 15 Europe
Miet- und Veranstaltungsservice
percent more exhibitors. A total of 313 saw a visitor
exhibitors from 24 nations and 6,120 growth of 48 Beschallung
specialist visitors came to Stuttgart for percent in Planung
the fourth event. 2009.
Konferenz- und Medienräume
03. – 05.11. | VISION 150,000 visitors came to Familie & Heim, Videokonferenz
Very little of the economic crisis was to Hobby & Elektronik, Modellbau Süd,
Süddeutsche Spielemesse, Kreativ-/
Broadcast
be seen at VISION 2009. With approxi-
mately 5,900 visitors, the result was only Bastelwelt, the Mineralien- und Fossilien- Videoüberwachung
5% below the previous year's result and börse as well as the BabyWelt.
Reparaturservice
thus exceeded the rather cautious expec-
tations of the 293 exhibitors. 22. – 23.11. | hair & style
* 7B Ài`Ê`iÊ / -ÊÊ> ÀiÊ£ÈÇÊ`iÊ/Ìiʹ7Ì Ê>Ê
management ÌÌiÊ i«ÊvÀÊÞÊvÀi`úÊV ÌÊ>ÃÊ-}iÊÛiÀvviÌV Ìi]Ê
06. – 15.11. | Stuttgarter The visitor numbers for last year's hair- ÃV >vvÌiÊiÃÊ}iV Ê`ÀiÊ ÛiÀÛiÀÃiÊ>ÕvÊ`iÊiÀÃÌiÊ
Messeherbst dressing equipment and cosmetics trade *>ÌâÊ`iÀÊLÀÌÃV iÊÌ«>À>`i°
With 1,100 exhibitors, the Stuttgarter fair reached the level of the previous year.
Messeherbst successfully stemmed the Around 13,000 hair and beauty experts
tide of the financial crisis. A total of came to the exhibition in Stuttgart.
Servicepartner der Landesmesse
mevis.tv GmbH · Blumenstraße 40–42
17 Message 1 | 2010 70182 Stuttgart · E-Mail: messe@mevis.tv
Telefon: +49 (0) 711 / 2142 - 165
Telefax: +49 (0) 711 / 2142 - 249Trade Fairs – Markets
Slow Food 2010: good, sustainable and fair.
Healthy delights guaranteed
The spotlight will be on top-class from the agriculture, fishing and food lights at this event. All of the products
hand-made food at Slow Food, which is manufacturing industries, as well as the featured at Slow Food are tested before
taking place from 15 to 18 April in produce cooperatives and delicatessen hand by an expert panel. Only when all
Stuttgart. At the "Market of Good companies. Literature about the theme conditions have been met is permission
Taste", companies will be presenting of "Nutrition" and a varied selection of granted for the products to be exhibited
traditionally manufactured products cooking utensils round off the high at the trade fair. What these criteria are
will be explained at the information
points in the trade fair halls. The pro
ducts exhibited are to be manually
manufactured, free from genetically
Foodstuffs must
modified raw materials and as free as
meet the strictest
of quality criteria possible from chemical additives. Pro
at Stuttgart's ducts with synthetic preservatives or
Slow Food trade colourings and foods which contain
fair in order thickening agents are also forbidden.
for them to be According to the Slow Food Decla
included in the ration, high-quality food must be pro
exhibition. duced as naturally as possible, as well as
fairly traded. The promotional sponsor
of the exhibition is Slow Food Deutsch
land. Together with Messe Stuttgart,
the association works to ensure that the
strict quality criteria are consistently
adhered to.
Auf Messen zeigen Sie,
was Sie können. Wir auch.
SCHENKERfairs
Guter Stand, starker Auftritt. – SCHENKERfairs Schenker Deutschland AG
bietet Messelogistik nach Maß. Damit Ihre Stuttgart-Messe
Exponate immer Vorsprung haben. Weltweit. Messepiazza
Mit dem Fullservice der Schenker Deutschland 70629 Stuttgart
AG. An allen wichtigen Messeplätzen sind wir Telefon +49 711 18560-3300
offizieller Messespediteur. Telefax +49 711 18560-3349
fairs.stuttgart@schenker.com
Alles eine Frage der Logistik. www.schenker.deItalian flair on the Filder
Dolce Vita in Stuttgart: All things sweet at the
lifestyle fair "MondoItalia".
Italy will be appearing at its best in Italy. A particular highlight is the
at MondoItalia 2010. Whether culi culinary delicacies for which Italy is
nary or artistic, technical or for tou famous. Visitors can taste top-qua
rists, the variety of products and lity Italian specialities, purchase pro
services presented at the consumer ducts directly from the stand or take
fair is massive. From 15 to 18 April part in the cookery courses taking
2010, the doors will be opened in place during the fair. Numerous
Stuttgart to everyone who appre workshops, fashion shows and exhi
ciates the top-quality of Italian pro bitions will be providing informa
ducts and simply can't get enough of tion and entertainment for all Italian
the famous Italian flair. enthusiasts.
The MondoItalia concept is sim The colourful framework pro
ple: The trade fair wants to bring the gramme will also be accompanied by
Italian flair to the rest of Europe and shows, musical presentations and
to promote the products and servic competitions. Happy Hour is also
es which are "Made in Italy". It is the not to be missed where the most
largest event for the promotion of popular Italian aperitifs, such as the
Murano Glas from Venice is just one of the numerous artistic
quality Italian products abroad and Venetian Spritz, will be on offer.
craft products presented at MondoItalia.
an event which displays almost Bright orange, a little bit sweet and
everything that is produced and sold slightly bitter.
6/139-14/2 AZ_ MessageFe#F8B90 15.01.2008 10:28 Uhr Seite 1
BILDUNGSSTADT | ERHOLUNGSSTADT | ERFOLGSSTADT | FLUGHAFENSTADT | FREIZEITSTADT | MESSESTADT | SPORTSTADT
MESSE
STADT
Wenn Sie zur Neuen Messe Stuttgart kommen, sind Sie schon in Leinfelden-Echterdingen. Und hier finden Sie selbstverständlich auch alles
andere, was eine Messestadt ausmacht: Hotels, Restaurants, Kultur, Natur, Sport, Erholung ... mehr Info unter w w w . w e l c o m e c i t y . d eTrade Fairs – Markets
GARNI
Im Herzen der Stadt
The Silver Jubilee of INTERGASTRA will be larger and more varied than ever before.
INTERGASTRA 2010: trade fair of superlatives
Record number of exhibitors
"With the Silver Jubilee event in The FOKUS HOTEL Pavilion during
Stuttgart from 6 to 10 February 2010, we INTERGASTRA 2010 will provide the
will celebrate the largest ever INTER hotel industry with a unique information
günstige Verkehrsanbindung GASTRA since its inception in 1985", and purchasing platform in Hall 6 where
said Ulrich Kromer, Managing Director of Messe Stuttgart will recreate hands-on
Messe Stuttgart, revelling in superlatives. hotel areas that have been developed and
eigene Hotelgarage Back in 1985, INTERGASTRA was still designed by the interior architecture
called "Gastlicher Süden“ and was held at office of Cornelia Markus-Diedenhofen.
the old Stuttgart Trade Fair Centre at the Other topics will include new fittings
Gourmet-Frühstücks-Buffet Killesberg. "A great deal has happened ideas, technical innovations, purposeful
since then“, continued Kromer, "and we renovation measures during "construc
can proudly say that we will present the tion in existing buildings" and modern
U-Bahn zur Messe best ever INTERGASTRA this year with logistics concepts which prove economi
the Silver Jubilee event." cal either in the short or medium term.
As the first gastronomy trade fair in
Unique information platform 2010, INTERGASTRA in Stuttgart will
Business-Zimmer mit be the main event for the industry in
Internet-Zugang Exhibitors at INTERGASTRA are not German-speaking countries. However, it
letting themselves be swayed by the will be more than just a pure information
current mood of crisis. On the contrary, trade fair and product exhibition as it will
the Stuttgart Trade Fair for Hotels, provide trade visitors with specific
Restaurants, Catering. Confectionery and solutions to problems in the areas of
Cafés has expanded still further after the energy efficiency, personnel deployment
record year in 2009 with the premiere and kitchen technology, for example,
at the New Messe Stuttgart. INTER- and through the key topic of restau-
GASTRA 2010 will have more exhibi rant chains.
tors, more visitors and new key topics INTERGASTRA 2010 will also be
such as FOKUS HOTEL and the special unique thanks to its first-class interactive
exhibition entitled GELATISSIMO. Kro accompanying programme. For example,
mer: "The new topics alone will attract the German Hospitality Congress – the
over 200 new exhibitors to INTER annual opening event for decision-mak
GASTRA 2010. Due to the high de ers from restaurants, hotels and catering
mand, the trade fair next year will – will be held for the first time in Stuttgart
Hotel Unger occupy eight exhibition halls covering with the main topic "Trends for marke
Kronenstraße 17 a total area of 80,000 square metres." ting, service and employees".
70173 Stuttgart
Telefon: (07 11) 20 99- 0
Telefax: (07 11) 20 99-100
E-Mail: info@hotel-unger.de
www.hotel-unger.de Message 1 | 2010 20You can also read
