5-STEP ACTION PLAN! New volunteer? We've got you covered with a - eBudde Mobile - Girl Scouts of Gateway Council
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2020-2021 New volunteer? We’ve got you covered with a 5-STEP ACTION PLAN! eBudde™ Mobile meets you wherever you’re at in the Girl Scout Cookie Season
The largest girl-led entrepreneurial program in the
world is moving forward in bold ways. We’re offering
you more options than ever as a volunteer to build
the foundation for entrepreneurship and guide girls to
success, while keeping their safety in clear focus.
No matter which path you take—virtual, in-person or
both—we’ve got tips and resources to support you the
whole way.
YOUR SUPPORT TEAM
Gateway Council Product Program Staff
Shayla Thomas
Product Program and Retail Manager
Hannah Reid-Foley
Product Program Coordinator
Volunteer Product Team
Community Product Manager*
Co-Community Product Manager
Village Product Managers
* Formerly known as Community Product
Contact us Sales Managers, these volunteers and a partner
support each community during the Girl Scout
customercare@girlscouts-gateway.org
Cookie Program by providing resources and
(904) 389-3071 acting as a liaison between volunteers and
GSGC's product program staff.
Troop Cookie Managers are an invaluable part of the
Girl Scout Cookie Program.® Volunteers like you are the
champions, role models and cookie coaches who help
girls discover their amazing potential and take steps
toward achieving their goals.
5 ESSENTIAL SKILLS FOR GIRLS
With your support, girls in the program build essential skills and learn
to think like entrepreneurs.
GOAL SETTING Girls learn how to set goals and create a
plan to reach them
DECISION MAKING Girls learn to make decisions on their
own and as a team
MONEY MANAGEMENT Girls learn to create a budget and
handle money
PEOPLE SKILLS Girls find their voice and build confidence
through customer interactions
BUSINESS ETHICS Girls learn to act ethically, both in
business and in life
Today’s girls are already
thinking like entrepreneurs.*
With your guidance, girls are
able to build on their thinking
and start running their own
Girl Scout Cookie™ businesses.
*SOURCE: “Today’s Girls, Tomorrow’s
Entrepreneurs,” A Report by the
Girl Scout Research Institute
4 YOUR INVALUABLE ROLE
Every Girl Scout has it in her to do great things.
WITH YOUR SUPPORT, SHE’LL RISE TO SUCCESS!
YOUR INVALUABLE ROLE 5
2020-2021
Your busy life picks up speed
during Girl Scout Cookie Season.
You need tools and digital resources
that not only keep pace, but also
help keep you and your girls moving
toward success—while having lots
of fun along the way. We’ve got
you covered!
eBudde ™ Mobile
The must-have app for volunteers in the Girl Scout
Cookie Program now has a new name. eBudde
®
Mobile makes your life simpler by meeting you
wherever you are in the season.
• From a troop or community dashboard, get all
the information you need
AVAILAB • Simple icons take you to important messages,
LE
FO booth locations*, checklists and more
R
DO
W • Watch training videos and get help from within
the app
N
LO
AD
4
6 WHAT’S NEW
Program Improvements
Virtual Training
All training this year will be held online! You
will be able to access various trainings in all
aspects of the cookie season through gsLearn and
Cookie VIP eTraining.
ACH Banking
All banking transactions between GSGC
and troops will be done by electronic funds
transfer. A troop will not be able to participate in
the cookie program without entering their bank
account information in eBudde. All you have to do
is deposit your troop's cookie money directly into
your troop bank account before the payment due
dates.
DocuSign
Troop Product Manager Agreements will be
Social Media Shareables
completed by DocuSign! Once you sign up for
How can you help tomorrow’s female training or pick up your troop material, GSGC will
entrepreneurs promote their Girl Scout Cookie™ send you the TPM Agreement to sign online, and
businesses? We’ve got all the social resources you it will be returned automatically. Troops will not
need on LittleBrownie.com. be able to submit initial orders without signing
• Resources are easily searchable by category, the agreement, so if you do not receive the email,
including cookie news, special promotions, contact GSGC customer care.
holiday themes, profile pictures and more
• Each post includes a professionally designed Virtual Cookie Booths
graphic and customizable message Try something new this cookie season! Use social
• New posts are added throughout the year media to promote virtual cookie booths and drive-
through pickups!
Online Tips and Ideas
Help girls build online
Girl Scouts of the USA
®
marketing skills and learn about
has a suite of resources— e-commerce with the support
including social media tools of online tools like the Digital
Cookie platform. We’ve also got
®
and more—available
inspiration for engaging girls in
for download at virtual activities!
girlscoutcookies.org/
Digital Marketing Tips for
troopleaders.
Cookie Entrepreneurs and
Families
Girls of all ages should partner with their parents
or guardian to develop a plan to safely market
their cookie business online. Get started using this
resource available at
girlscoutcookies.org/digitalmarketingtips.
WHAT’S NEW 7
NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS
Crispy lemon cookies baked with inspiring messages
to lift your spirits
®
2020-2021
ALL OUR COOKIES HAVE...
No High-Fructose Corn Syrup
No Partially Hydrogenated Oils (PHOs)
Zero Grams Trans Fat per Serving
RSPO Certified (Mass Balance) Palm Oil
NEW! Halal Certification
• 100% Real Cocoa
• Real Coconut
Crisp cookies coated in caramel, sprinkled
with toasted coconut and striped with
dark chocolaty coating
In addition to being Kosher
certified, all Girl Scout Cookies®
baked by Little Brownie have
achieved Halal certification from the
Islamic Food and Nutrition Council of
America, demonstrating our
commitment to developing cookie
products that serve the needs of
a wider segment of cookie buyers.
6
8 MEET THE GIRL SCOUT COOKIES ®
•M ade with
Natural Flavors
• Real Peanut Butter
• Whole Grain Oats
Crispy cookies layered with peanut butter • 100% Real Cocoa Crunchy oatmeal sandwich cookies with creamy
and covered with a chocolaty coating • Real Peanut Butter peanut butter filling
•M ade with Vegan
Ingredients
Delicate-tasting shortbread that is delightfully • 100% Real Cocoa Crisp wafers covered in chocolaty coating made
simple and satisfying with natural oil of peppermint
•M ade with
Natural Flavors
• 100% Real Cocoa
specialty specialty
innovation innovation
GLUTEN-FREE
Crunchy graham sandwich cookies with
creamy chocolate and marshmallowy filling • No Artificial Flavors Rich, buttery cookies with sweet, crunchy
toffee bits
MEET THE GIRL SCOUT COOKIES ®
9
MAKE IT VIRTUAL! We’re giving you more ideas and resources than ever to take your cookie season to the next level, digitally! Look for this icon. Virtual Resources on LittleBrownie.com Visit LittleBrownie.com for virtual activities, resources and digital tools that allow you to customize an experience that makes sense for your troop. Use a few, use them all, or create your own! Girl Scouts’ Online Safety Resources Whatever approach you decide to take this Girl Scout Cookie Season, we have tools to equip you to be flexible in a range of environments. You can find Girl Scouts ® safety materials and resources on page 20 in this manual, and additional information at girlscoutcookies.org/troopleaders. 10 MAKE IT VIRTUAL!
STEPS to
Support Her Pathway
to Success
There’s only one way to have a successful Girl Scout Cookie Program , ®
and that’s to plan for it! In the remainder of this manual, you’ll
find everything you need to plan, build and celebrate a successful
program for 2020-2021—all organized into five simple steps.
GET STARTED
Get Yourself Set Meet with Girls
for a Great Season and Families
• Primary Contacts • Girl Stories
• Volunteer Training • Cookie Story Sharing
• Cookie Season Planner • Girl Scouts My Cookie Friend
®
• Girl Scout™ Badge Portfolio • Goal-setting Activities
• Cookie Program Health and
Safety Guidelines
• Girl Scouts Cookie Rookie
®
• Girl Scouts Cookie Captains
®
• Family Guide
• Cookie Entrepreneur
Family Pin collection
OPEN FOR BUSINESS
Tap into the Power Help Girls Succeed as
of eBudde TM
Cookie Entrepreneurs
• eBudde™ Mobile • Volunteer Shareables
• eBudde™ Quick Guide • Girl Order Card
• Digital Cookie platform
®
• Booth Events
• Girl Scouts Cookie House Party
®
CELEBRATE
Recognize Achievements GIRLS ARE READY…
• Recognizing Girls AND YOU ARE, TOO!
• Send “Thanks!”
of Girl Scouts have an
• Celebrate Achievements 79% entrepreneurial mindset
of Girl Scouts are interested in
91% becoming an entrepreneur
SOURCE: “Today’s Girls, Tomorrow’s Entrepreneurs”:
A Report by the Girl Scout Research Institute
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 11GET STARTED
Get Yourself Set
for a Great Season
PRIMARY CONTACTS The Girl Scout Cookie Program ®
Community Product Manager:
is led by girls, but getting all
the right tools in place starts
Village Product Manager: with you. We’ve got tools,
resources and helpful info to
Troop Cookie Manager and other volunteers: guide your planning.
NOTES:
FOR YOU
Volunteer Training on Girl Scouts® Built by Me
eBudde™ Mobile Cookie Planner
Training resources and videos allow you Create a custom plan for the cookie
to get up to speed fast on eBudde’s season—online, in just minutes! Choose
many capabilities. Master the basics, and from a menu of options that fit your group’s
then check out tips on new features for interests and schedules. It’s as simple as
the season! taking a short quiz!
What it includes: What it includes:
• Videos • Digital questionnaire
• Multimedia lessons • Customized plan with links
Where you’ll find it: to resources
• App Store and Google Play Where you’ll find it:
• CookiePlanner.LittleBrownieBakers.com
• CookiePortal.LittleBrownie.com
gsLearn
Get the tips and training you need anytime,
anywhere. All training for the Girl Scout
Cookie Program will be offered through
gsLearn, so you can follow along at your
own pace and get information in easily
accessible, topic-specific modules.
What it includes:
• Videos
Where you’ll find it:
• At girlscouts-gateway.org, when you
sign into My GS.
12 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSHELPFUL INFO
Girl Scout Cookie™ fans are especially eager to support girls when they have a clear
picture of where the money goes. Help them see how the cookie program powers
amazing experiences for girls and prepares them for a lifetime of success. Use this
chart as a guide:
24% Cookie Program and Baker Costs
22% Troop Proceeds and Rewards
19% Member and Volunteer Support
16% Camp Facilities and Programs
13% Girl Scout Leadership Experience
6% Customer Service and Support
COOKIE PRICE UPDATE
For the first time in at least a decade, GSGC will update the price of Girl Scout Cookies by $1 per box.
The core variety cookies — Thin Mints, Samoas, Tagalongs, Do-si-dos, Trefoils, and Lemon-Ups — will
be $5 per box. Specialty cookies — Toffee-tastic and Girl Scout S’mores — will be $6 per box. This
update aligns Gateway's cookie prices with that of all the other Florida councils, providing a more
FOR GIRLS consistent customer experience around the state.
Girl Scouts’ National
Program Portfolio CORE VARIETIES SPECIALTY COOKIES
Girls can earn Cookie Business and
Samoas ®
$5 Toffee-tastic ®
$6
Financial Literacy badges and Cookie
Entrepreneur Family pins for every year Thin Mints ®
$5 Girl Scout S’mores ®
$6
they participate in the Girl Scout Cookie
Program. Check out the Girl Scout Badge
®
Do-si-dos ®
$5
Explorer or search the Volunteer Toolkit
Tagalongs ®
$5
(VTK) for badges by grade level.
Trefoils ®
$5
What it includes:
• Badges and pins that girls can Lemon-Ups ®
$5
earn through participation in the
cookie program
• Requirements for earning pins or badges THE HIGHER THE PGA, THE MORE GIRLS EARN!
• Poster
PGA 2019-20 EARNINGS 2020-21 EARNINGS
Where you’ll find it:
• girlscouts-gateway.org
1-249 50 cents 80 cents
• girlscouts.org/cookiebadges
• girlscouts.org/entrepreneurfamily 250-349 60 cents 85 cents
• girlscoutcookies.org/troopleaders
350-449 70 cents 95 cents
for poster download
450+ 85 cents $1.05
Girl Scout Cadettes, Seniors and Ambassadors may choose to opt out of Girl Rewards to receive
an additional 5 cents per box. This decision must be unanimous by the troop; an opt-out form
needs to be signed by each girl and returned to the community product manager.
REMEMBER: Any proceeds earned are property of the troop, not individual girls.
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 13GET STARTED
Meet with Girls
and Families
KEY DATES For Girl Scout Cookie™
Dec. 11 – Order-taking begins with Digital entrepreneurs, getting set for
Cookie and Girl Order Card
business means learning how
Jan. 4 – Deadline to request adding girl to
eBudde prior to initial order
to think like an entrepreneur.
Motivate and inspire girls of FOR GIRLS AND FAMILIES
Jan. 5 – Opt-out form due to CPM (prior
to submitting initial order). Cadettes, all levels to do just that with
Seniors and Amabassadors may choose to Girl Stories
receive higher proceeds instead of rewards. fun learning activities from the
Get everyone inspired with stories of
Cookie Business Badges. girls who are leading boldly as cookie
Jan. 6 – Troop initial order due in eBudde
As girls take their learning entrepreneurs and shining brightly as
Jan. 20 – Booth selection begins at 7 p.m. in a result.
eBudde home, the Cookie Entrepreneur
Jan. 22-23 – Initial deliveries to communities
Family Pin encourages the These resources were originally
whole family to get involved designed for in-person use, but can also
Jan. 25-Feb. 27 – Cookie warehouses and work with digital tools. Consult your council
cupboards open and offer support. for approved video-conferencing platforms.
Jan. 29-Feb. 28 – Cookie booths
What it includes:
Feb. 2 – Deposit at least 25% of total money • Video and editorial profiles of girls
due to GSGC into troop bank account who have improved their communities
for ACH draw and gone on fun adventures with their
Feb. 16 – Deposit at least 50% of total money cookie earnings.
due to GSGC into troop bank account Where you’ll find it:
for ACH draw • LittleBrownie.com, Girls, Teens and
Videos sections
Feb. 19-21 – National Girl Scout Cookie
Weekend
G IR L SCO G IR L
TS
®
UTS ®
SCOU
Feb. 23 – Deposit at least 75% of total money
due to GSGC into troop bank account
for ACH draw
March 5 – Final deadline to request adding a
girl to eBudde
FOR YOUNGER GIRLS FOR OLDER GIRLS
March 7 – Girl Scout Cookie Program ends in
Gateway Council Girl Scouts® Cookie Rookie Girl Scouts® Cookie Captain
Use this resource to help young girls learn Keep experienced teens interested in the
March 9 – Deposit 100% of total money due
to GSGC into troop bank account for about setting goals, get to know different cookie program and show them ways to
ACH draw cookies, gain confidence, learn how to give back with a full collection of materials.
speak to customers, and more.
March 10 – Allocate all cookies to girls What it includes:
What it includes: • Video for teens
March 10 – Final Rewards due in eBudde by
10 p.m. • Fun video • Best practices
• Volunteer guide • Training strategies
June 30 – Deadline to pick up girl rewards Where you’ll find it: • Step-by-step guide
• LittleBrownie.com, Girls section • Notebook
• Promotional flyer
Where you’ll find it:
14 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS • LittleBrownie.com, Teens sectionG I R L S C O U TS
®
FOR GIRLS
Share Her Cookie Story* Girl Scouts® My Cookie Friend Goal-setting activities
Encourage girls in your troop to share Girls love earning the newest mascot plush! Teach girls everything they need to know
their inspiring Girl Scout Cookie™ stories Pump up the excitement by encouraging about reaching high goals, while having
with the world for a chance to be featured girls to explore our mascot’s official loads of fun.
on Girl Scouts’ “Think Outside the Cookie website. We designed it to be educational
Box” gallery, the Girl Scout blog, Facebook, and inspirational! These downloadable crafts can be
Twitter, Instagram and more. done together or individually—online or
What it includes: in-person—to help girls track their progress
What it includes: • Fun facts through the season.
• Online form to submit her cookie story • Games
Where you’ll find it: • Videos What it includes:
• girlscouts.org/poweredbycookies • Activities and crafts • Quick, inspiring ideas for making
Where you’ll find it: the most of Girl Scout Cookie Season
• MyCookieFriend.com Where you’ll find it:
• LittleBrownie.com, Volunteers section
FOR FAMILIES
Family Guide Cookie Entrepreneur
Use this inspirational brochure to
Family Pin collection HELPFUL INFO
introduce and welcome families to the Encourage families to support girls as they GAIN THE SUPPORT OF FAMILIES
EARLY ON
Girl Scout Cookie Program .®
learn to think like entrepreneurs and run
their own cookie businesses. Girls can Host a short meeting in-person or
What it includes: earn all 13 pins in the collection—one virtually with families so girls can kick
• Reasons for participating unique pin for every year they participate. off the year with their families. At the
• Tips on how families can support girls meeting, adults can complete permission
• Safety rules and much more! What it includes: forms and sign up to help. This is a
Where you’ll find it: • Activity sheets to help girls at all levels great time to go over health and safety
• In your mailbox! GSGC will mail a copy • Tips for families guidelines (see page 20).
to every Girl Scout household. Where you’ll find it:
• A condensed version is at • girlscouts.org/entrepreneurfamily
littlebrownie.com, Families section.
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 15OPEN FOR BUSINESS
Tap into the
Power of eBudde TM
KEY ACTIONS ON APP The Girl Scout Cookie Program ®
is backed by a whole network
Get set up (log-in info):
of support—one that goes
beyond the incredible service
of council leaders and
Enter girl and troop information:
volunteers like you. Working FOR YOU
behind the scenes is eBudde, eBudde ™ Mobile
Last day for troops to update eBudde, including
rewards: the digital command center for Stay in the know, on the go! This must-
have app puts power at your fingertips,
your Girl Scout Cookie Season.
wherever you are in the cookie season.
Girl cookie orders due to troop cookie manager:
Easily accessible via a mobile
app for volunteers at the What it includes:
Initial orders due: • Streamlined dashboard
community and troop levels, • Easy management of orders
Girls
eBudde is friendlier than ever! and rewards
• Important messages and
Troop
upcoming events
Pick up cookies:
• Options for finding booth locations
and exchanging cookies
• Help Center
Where you’ll find it:
Sign up for booths:
• App Store and Google Play
Order girl rewards:
Final rewards delivery to community:
Final electronic payment withdrawal for remaining
balance due:
NOTES:
16 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSQUICK GUIDE
GETTING STARTED
NAVIGATING FEATURES
1 Look for welcome email with
link and log in information to Dashboard Reports
eBudde.LittleBrownie.com On your troop’s default screen, you’ll Run three different reports from this tab:
• After your Community Product find important messages from GSGC or • CUPBOARD REPORT shows a list of all
Manager grants you access, your community and links to tools and open cupboards and location/hours
you’ll receive a welcome email resources you’ll need throughout the of operation
with a login link season • DELIVERY STATION REPORT shows a
• Click the link and set up a new list of locations available for your troop
password, then click CONFIRM Contacts to choose from for initial order pickup
• At the profile screen, enter your Review contact info and click EDIT to • COOKIE EXCHANGES REPORT shows
new password make changes current offers of cookies available
2 for exchange within the council
Set up your troop Settings
• Click the SETTINGS tab, then You can do several things under this tab: Sales Report
EDIT SETTINGS • Edit troop info Review all sales totals for the troop,
• Enter your troop’s package goal • Enter the number of girls selling including:
• Update the level of your troop and the troop’s package goals • Final package numbers
if needed • Opt out of rewards for • Receipts
• Check OPT OUT OF REWARDS additional profits • Girl Scouts® Gift of Caring donations
only if your troop is Cadette • Enter banking info
or above and wants to receive Help Center
additional proceeds in lieu of Girls Find additional information, including:
girl rewards Enter girls’ names, Girl Scout member ID • Council information
• Click UPDATE to save and grade. You can also register girls and • eBudde help
3 enter t-shirt size. • Links to eBudde Microburst Training
Adding users Videos with step-by-step instructions
• Click the SETTINGS tab, then Initial Order
EDIT SETTINGS Enter your troop’s initial order by girl,
• Enter email addresses of and order additional Girl Scout Cookies®
additional users at the bottom for booth sales.
of the page NOTE: Once orders are submitted here,
• Click UPDATE to save they cannot be changed. Carefully review
• eBudde will email the new user the totals before hitting SUBMIT ORDER
a link to sign in
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 17OPEN FOR BUSINESS
Help Girls Succeed as
Cookie Entrepreneurs
Girl Scout Cookie™
entrepreneurs are can-doers
who grow bolder with every
step they take in the Girl
Scout Cookie Program. So ®
NO CONTACT DELIVERY
how can you inspire girls
to take their first leap into Keeping girls and the community safe
the program and keep Girl Scouts are innovators, and we expect to see that innovation on full display during the
Girl Scout Cookie Program! In order to keep girls and customers as safe as possible, we're
moving toward big goals? encouraging no-contact delivery for any girl-delivered cookie orders.
We’ve got you covered with Knock, Drop, Retreat
tools and resources that While delivering cookies to customers, girls will knock on the door, leave the cookies at
promote hands-on learning, the door and take 20 steps back to provide adequate social distance for when the door is
answered.
collaboration and more— • If the customer is not home, or does not answer the door, girls can decide whether to
skills that are building leave the cookies or to collect them and attempt delivery at another time.
blocks of entrepreneurship. • Girl Scouts of Gateway Council cannot guarantee the safety of products left unattended
and will not take responsibility in the event of product theft or damage.
Girls and caregivers are also encouraged to wear masks during deliveries and follow safety
guidelines from GSGC, the CDC and local governments. GSGC's guidelines can be found on
our website at girlscouts-gateway.org.
BANKING UPDATES
New in 2020-21: ACH Banking Help girls protect their business
To make your role even easier, troops can Keep these key points in mind during the cookie program:
handle payments to council via ACH — no • Protect against counterfeit bills.
more deposit slips and trips to the bank! - Don't accept bills larger than $20.
- Use a counterfeit detection pen on larger bills. The pens are available at most
What it is: office supply stores.
• Banking by electronic funds transfer - Use Digital Cookie app or an app like Square to accept credit/debit card payments.
- If your troop receives a counterfeit bill, contact Gateway Council for support and
Why it's great:
next steps.
• Add your troop bank information to
• Discourage personal checks as payment. With the introduction of ACH, troops will no
eBudde when prompted. This step is
longer be able to deposit checks into GSGC's account; we suggest giving customers
required!
the option to pay by credit/debit card through Digital Cookie or an app like Square. If
• Just deposit your troop's money into
your troop chooses to accept checks as payment:
your troop bank account before the
- The check must be made payable to the troop and deposited into the troop
payment deadlines, and we take care of
account.
the rest!
- The troop accepts responsibility for all fees in the event of a returned check,
including collecting payment for the original amount.
18 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSFOR GIRLS
Girl Order Cards Digital Cookie® platform Gift of Caring
Many customers look forward to girls Girls can personalize their own This year’s Gift of Caring partner is Soldier’s
paying them a visit with an order card in e-commerce site and invite friends and Angels, an organization that provides aid
hand. Girls take down orders for cookies family to support! Customers have two and comfort to members of the Army,
and then turn in their card to you or a delivery options: in-person drop-off or Marines, Navy, Air Force, and Coast Guard,
designated cookie volunteer, who enters direct shipment to their home. Digital their families, and a growing veteran
the orders into eBudde™. makes no-contact delivery a breeze! population.
Girls are able to drop the cookies on the
Want to keep a safe distance? Use the How it works
doorstep, ring the bell or knock, and step
door hanger order cards, or encourage • Girls may take orders in-person for Gift
back while cookies are picked up.
customers to order over the phone. of Caring using their order card.
What it includes: • Customers may donate cookies to Gift
What it includes:
• Features that allow girls to set their of Caring through girls’ Digital Cookie
• Order card where girls can
cookie goals, track their progress, sites and will not pay shipping fees on
capture order information from
manage orders and inventory, learn donated cookies.
neighbors, friends and family members
Internet safety skills and more • Girls receive credit toward rewards for
Where you’ll find it:
Where you’ll find it: every Gift of Caring box donated.
• You'll receive order cards for each girl
• Safety resources are available at • Have the girls turn in money as they
when you complete training.
girlscoutcookies.org/troopleaders take orders for Gift of Caring.
Promoting Gift of Caring
• Girls should create signs to use at their
cookie booths and practice how to ask
customers if they would like to donate
a box of cookies! Make sure the girls are
knowledgeable about the Gift of Caring
program.
FOR YOU • Girls should let customers know that
donations to Gift of Caring are tax-
Volunteer Shareables deductible.
This resource helps you find the right words (and pictures) to promote the cookie program.
It’s social planning made simple!
MAKE IT VIRTUAL!
What it includes: Where you’ll find it:
Check out LittleBrownie.com for more
• Posts covering multiple categories: • LittleBrownie.com
virtual ideas, inspiration and resources!
Cookie news • Additional social media tools are available
Special promotions at girlscoutcookies.org/troopleaders
Holiday themes
Profile pictures
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 19Setting Girls Up
for Success
Follow these guideLines for a
smooth cookie pickup day
• Know exactly how many cookie cases you ordered of each variety.
• Arrive at your scheduled pickup time.
• Make sure to have enough vehicles to load your order. (See graphic below for help!)
• Pull all your vehicles into the line at the same time.
• Check in and receive your pickup ticket.
• Give pickup ticket to loader and count the cases as they’re loaded in.
• Sign for your order and take your receipt.
HOW MANY COOKIE CASES CAN YOUR CAR CARRY?
23 30 35 60
CASES
Sport Utility
CASES
CASES
CASES
Compact Hatchback Standard Vehicle
Car Car Car
Station
75 75 100 200 CASES
CASES
CASES
Pickup Cargo
CASES
Wagon Minivan Truck Van
REMEMBER: COOKIES CANNOT BE RETURNED ONCE THEY’RE PICKED UP.
• Troops are responsible for counting and verifying the total number of cases.
• Troops accept financial responsibility by signing the receipt. Once receipts are signed, case counts are final,
and cookies are the property of that troop.
WHEN IN DOUBT, RECOUNT. Wait until you’re sure about your case count to sign the receipt.
20 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSINVENTORY MANAGEMENT
Distribution checklist Allocating cookies
• Notify parents of the date, time and Booth cookies: Cookies sold at booths
location they can pick up cookies. are already paid for by the customers and
• Sort all cookies before anyone picks up the money is turned in to the troop after
their orders. This will help you identify the booth. To keep the accounting correct, DIGITAL MARKETING
any potential problems before anyone enter each girl’s cookies under the Booth New for the cookie program this year, girls
picks up. column and enter the amount paid so the may use social media to share their Digital
• Provide each girl with a money envelope balance due by the girl is $0. You will tab Cookie links, stories and learnings with the
that shows their balance and the due over to the Paid column and enter the following guidelines:
date. dollar amount for the cookies allocated to
• The Girl Scout Cookie Program is a
• Collect money for the cookies within two her so the balance is $0.
girl-led program and online marketing
weeks of pickup. Gift of Caring: Packages purchased for
efforts should always be led by a girl
Cookie receipts Gift of Caring at booths or with additional
while being supervised by her parents
• Prepare receipts for each girl. When orders should be allocated properly under
or guardians.
parents pick up, have them count and the VGOC column.
verify their order. Complete a receipt for • If these packages were purchased at a • Girls, volunteers and parents must
every cookie transaction. booth sale, tab over to the Paid column adhere to the Girl Scout Internet Safety
• Remember, parents are responsible for and enter the dollar amount to keep the Pledge, the Digital Cookie Pledge, the
all cookies they sign out. Write a receipt girl’s balance correct in eBudde. Supplemental Safety Tips for Online
each and every time cookies or money • Girls must have cookies allocated in the Marketing, and Girl Scouts’ Safety
change hands. VGOC column to count toward the Gift of Activity Checkpoints for Computer and
• Keep receipts in a safe place with the Caring rewards. Internet Use and Cookie and Product
Product Participation forms. Sales (with the exception that they may
share beyond friends and family).
Accuracy matters! • Sales links should never be posted
• Be sure to correctly allocate all to resale sites (eBay, Facebook
packages of cookies before placing Marketplace, Craigslist, etc.).
your troop's final reward order. GSGC • Social media ads should not be
Take stock & restock!
will not be able to assist in collecting Ordering packages for booths isn’t an purchased or donated to promote sales
parent debt for Girl Scouts that do not exact science, but here are average
sales per cookie variety, so you can links.
have the correct amount of cookies get an idea of how many to order.
allocated to them. ®
• Girls should consider truncating or
25%Thin Mints
22% Samoas
® removing their last name when using
• All money earned is property of the 14% Tagalongs
®
social media sites to protect their
troop, not individual girls. Funds do
®
12% Trefoils
® identity.
11% Do-si-dos
not follow a girl if she leaves the troop ®
9% Lemon-Ups
during or after the Girl Scout Cookie ® Not sure if your girl's post complies? We're
6% Girl Scout S’mores
Program. 3% Toffee-tastic
®
here to help! Contact us customercare@
girlscouts-gateway.org.
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 21All About
Cookie Booths
Cookie booths give girls an
opportunity to reach their goals!
A Girl Scout cookie booth is not
just a “booth,” it’s the troop’s
storefront for their business.
TRADITIONAL BOOTHS
This year, Girl Scouts have the
Hot spot Troop booths
opportunity to get even more
These booth opportunities are set up Formerly known as "non-hot spot booths,"
creative with how they operate by GSGC’s Product Program staff and these booths are organized by a troop
their businesses. In Gateway volunteer team. They are located at high- or parent of a Girl Scout utilizing their
traffic businesses, like grocery stores. business contacts.
Council, girls can go with
traditional options, like a table Reserving a hot spot booth Reserving a troop booth
display outside the local grocery • In eBudde, click the blue + next to the Troop leaders or cookie managers need to
town where you would like to have a contact your community product manager
store, or a nontraditional sales cookie booth, then click the blue + next prior to reaching out to any location to
path with walkabouts, drive- to your preferred location. ensure it is on the list of approved venues.
throughs and more. The girls • Click on the date that you would like, then A Troop Booth Agreement (provided by
select the time that you would like to your CPM) must be signed by the business,
decide how to run their cookie reserve. This time is the beginning time and the information entered into eBudde
businesses to meet their goals! for your booth. Click “Submit.” under My Booth Sales.
Note: The booth information will be entered
Canceling a hot spot booth into eBudde so it's visible for customers in
• If you are unable to use a booth time slot Cookie Finders, but it is not available for other
you have reserved, log in and click the troops to reserve — it's all yours!
slot again, then click “Submit.”
• Always cancel booths if the troop is
unable to attend, even if the start time TROOP INCENTIVE
has already passed. This will prevent
Volunteer support is critical to securing
the booth from showing in Cookie Finder
as many cookie booths as possible for as
for customers.
many girls as possible! To say thank you,
your troop has the opportunity to earn
early booth picks when you help us secure
booth locations around the councils.
• Work with our seasonal Booth
HOT SPOT LOCATIONS: DO NOT CONTACT Coordinator to contact locations from a
Your help is appreciated in securing additional cookie booths, but please do list of approved partners.
not contact hot spot locations. • For every 10 booths you help secure, your
troop will earn one early booth pick!
A list of hot spot locations will be available on our website at girlscouts-
gateway.org in the Cookies+ section. Please reference that list and check If you're interested in helping and earning
with your community product manager before contacting any businesses to early picks, contact us at
set up troop booths. customercare@girlscouts-gateway,org!
22 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSBOOTH REQUIREMENTS
Appearance
• A Girl Scout must be present and
must be wearing Girl Scout attire
NONTRADITIONAL BOOTHS • Visible troop number
Think outside the cookie box this year! Troops can utilize these • Gift of Caring promoted
• Display cookie prices
nontraditional booth options, as well as ones girls decide on — just
check with your CPM to make sure they meet safety requirements. Etiquette
Booth Events Pop-up booths • Do not block ATMs or entrances/exits
• Setup and breakdown should occur
Girls can build on the momentum of their • Set up a booth in non-retail, common
no more than 5 minutes before the
initial orders by getting extra creative with spaces with heavy foot traffic like food
start or end of a booth. Be ready to
a booth event. They can set up shop as truck courts, festivals or community
do a quick turnover!
a troop in front of retail stores or other sporting events.
community spaces. Girls will have fun • Troop leaders or product sales managers Safety
working toward their goals together! are responsible for getting permission
• A registered, background-checked
from the manager of the space where
What it includes: adult must be present to handle
they will be setting up their pop-up
• Booth decorating ideas money and cookies
booth.
• Tips for bundling Girl Scout Cookies • No siblings or other non-Girl Scouts
• If your troop decides to do a pop-up
• Fun graphics girls can use • Follow proper girl-adult ratio
booth, be respectful and share the
• Shareable social media posts space with other Girl Scouts. All safety
• Virtual Cookie Booths step-by-step guide guidelines must be followed.
Where you’ll find it:
Min. Max. Min. Max.
• LittleBrownie.com, Volunteer section Drive-through booths
girls girls adults adults
• pinterest.com/lbbakers/
• Follow the guidelines for reserving a troop
booth. Contact the business and ask if 2 5 2 5
Virtual Booths your troop can hold the drive-through in
2 5 2 5
Girls can open Virtual Girl Scout their parking lot.
Cookie Booths on social media! For • Be safe! We recommend placing orange 2 5 2 5
teens, social media is a great way to spread cones to control traffic and the girls
1 5 1 2
the word about their cookie businesses. wearing neon or reflective vests so
Parents and guardians should do the they're more visible. 1 5 1 2
posting on social media if the girl is under 1 5 1 2
age 13, but the girls should have a hands-
Walkabout
on role in marketing their cookie business. • Go door to door with a wagon or cart full
of cookies for customers to purchase on This chart shows minimum and maximum
the spot! girls and adults for cookie booths. If you
TROOP TIP
• Map out neighborhoods for your have girls of different levels at the same
Use Digital Cookie or an app like Square walkabout and check them off as you booth, follow guidelines for the youngest
to accept credit/debit cards at booths. visit them. girl present.
Customers are more likely make a purchase • Decorate your wagon or cart for to create
if they can pay by card! excitement in the neighborhood.
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 23CELEBRATE
Recognize
Achievements
KEY DATES Make the most of girl
accomplishments, like a girl Congratulations!
on your participation in the 2020-2021 Girl Scout Cookie Program.
®
Celebration troop meeting:
reaching her goal. Thank GIRL NAME
TROOP # DATE
customers, tell stories about
GIRL NAME
Distribute rewards and celebrate with families:
your cookie experiences or The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The
LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero
Int’l, S.A. ®, ™ & © 2020 Ferequity Inc.
throw a party for your troop.
Activation of troop goals:
You are a
Goal getter!
Congrats on reaching your goal of packages of cookies!
GIRL NAME
TROOP # DATE
GIRL NAME
NOTES:
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE
BAKERS® name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc.
FOR GIRLS
Recognizing Girls
Girl Scout Cookie™ Season is the time for
girls to start thinking like entrepreneurs.
From the earliest planning meetings
through the booth phase, recognize
and encourage girl development of an
entrepreneurial mindset—whether it’s
being curious about how things work or
embracing challenges.
What it includes:
• Certificates
• Patches
Where you’ll find it:
• LittleBrownie.com, Volunteer section
• girlscouts-gateway.org
24 5 STEPS TO SUPPORT HER PATHWAY TO SUCCESSINITIAL ORDER REWARDS
Place an initial order
of at least 65% of
your troop's total
sales last year to
qualify for these
rewards!
• Bandana, 1 per girl
• Goal Getter patch,
1 per girl
• Tote bag, 2 per
troop
Place an initial order
of at least 75% of
FOR GIRLS
your troop's total
Send “Thanks!” Celebrate Achievements sales last year to
Thank everyone involved with your They’ve earned it! Plan a celebration qualify for the rewards
troop’s success, including families, friends, that gives you the opportunity to pass above, plus:
businesses and fellow volunteers. Find out rewards to girls, while highlighting • Tote bag, 1 per girl
card templates and ready-to-post social individual and troop achievements. • T-shirt, 2 per troop
graphics on LittleBrownie.com. Loads of Discuss how the funds can be used
GIFT OF CARING REWARDS
clip art is also available on the site to help for future activities.
you and girls create your own messages Encourage customers to purchase cookies
of appreciation. Make the celebration virtual! to donate to military members and
Visit LittleBrownie.com for ideas like their families through our Gift of Caring
What it includes: reward unboxing, virtual ceremonies, program! Customers can place an order
• Social Posts and more! in-person, at booths or through Digital
• Card templates Cookie.
• Clip art CONGR ATULATIONS!
• 25 boxes: Gift of
Where you’ll find it:
Caring patch
• LittleBrownie.com, Volunteers, Clip Art
• 50 boxes: Beanie
and Social Media sections
• 100 boxes: Special
event to pack
DIGITAL COOKIE REWARDS cookies to send to
Soldiers Angels!
Digital Cookie helps • 30 emails: Cookie Techie
• 250 boxes: Phone
girls take their cookie patch
light
business beyond the • 60 emails: Samoas plush
• 500 boxes: 2 GSUSA
booth! When girls use dangler
adult memberships
this awesome tool to • 90 emails: Horse tech cable
for 2021-22
create their own website • 120 emails: Phone chair
and share with friends • 150 emails: Phone light
and family, they see their • 175 emails: Digital
sales skyrocket! photography program
5 STEPS TO SUPPORT HER PATHWAY TO SUCCESS 25Girl Scout Cookie Program ®
SAFETY GUIDELINES
An essential part of your
action plan for a successful
Girl Scout Cookie™ Season is
reviewing safety guidelines
with girls and their parents or
guardians. Girl Scouts offers ®
resources on girlscoutcookies.
org/troopleaders.
Girl Scouts® resources:
• Digital Marketing Tips for Cookie
Entrepreneurs and Families
• Supplemental Safety Tips for
Online Marketing
• Practical Tips for Parents
• Safety Tips for Cookie™ Entrepreneurs
• Safety Tips for Product Sales
• GSGC’s Volunteer Essentials and
Safety Activity Checkpoints
Where you’ll find it:
• girlscoutcookies.org/digitalmarketing
• girlscoutcookies.org/troopleaders
• girlscouts.org
• girlscouts-gateway.org
26 GIRL SCOUT COOKIE PROGRAM SAFETY GUIDELINES
®girlscouts-gateway.org
customercare@girlscouts-gateway.org
(904) 389-3071
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA.
The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. 061720You can also read
