MELBOURNE CONVENTION & EXHIBITION CENTRE - 7-10 SEPTEMBER 2020 AUSTRALIA
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7-10
PLATINUMSEPTEMBER
SPONSOR 2020
MELBOURNE CONVENTION
AUSTRALIA & EXHIBITION CENTRE
The only externally audited food tradeshow in Australia.
2 | FINE FOOD AUSTALIA 2020
“Fine Food Melbourne was a
very successful event for us
START YOUR
and was very well organised.
The amount of leads we
received from this show was
FINE FOOD
one of the best in recent years.
1,000+ Thank you to the Diversified
Team for organising such a
AUSTRALIA
EXHIBITORS successful show.”
CATHERINE, ROBOT COUPE
JOURNEY
IN 2020 25,956
VISITORS
Fine Food Australia is the only
foodservice, hospitality, retail and
bakery tradeshow in the country that
offers you unparalleled brand share in
this highly competitive market.
By exhibiting at Fine Food Australia, you
74%
NEW QUALIFIED
are putting your business in the best
BUYERS EACH
possible position to capitalise on an
YEAR
industry valued at $69 Billion.
Celebrating our 36th year – we are the
nation’s only established tradeshow
dedicated to all things food, which brings
along with this experience and real results 60+ “We LOVED our stand position and I didn’t get to walk the show as much as I
in matching trade buyers to exhibitors. BUYERS FROM had such an awesome response from wanted to, but there were lots of awesome
OVER 60+ the industry to Mr Yum. It was so well exhibitors and we’re now working on some
With the largest pool of qualified trade COUNTRIES received and people were really great partnerships from meetings we had
professionals in one place over 4 days, blown away. there. Congratulations to Fine Food on an
don’t miss your chance to meet 25,956 awesome event and thanks so much for
We had over a crazy amount of
giving this little startup an opportunity
buyers in Melbourne this year. venue applications, including pub
and making it possible for us to be there.”
groups, multi-venue groups and
international venues. KERRY, MR YUM
FINEFOODAUSTRALIA.COM.AU
3 | FINE FOOD AUSTALIA 2020
WHERE THEY COME FROM
MEET OUR 6%
25,956
Bakery/
Patisserie
VISITORS
EVENT HIGHLIGHTS 35%
General Food 40%
Foodservice
Food Importer /
5.90%
93% 87% Exporter
Manufacturing 11.20%
Foodservice &
Hospitality
8.60%
of visitors said of exhibitors were
Wholesaler 6.00% Restaurant 8.90%
attending is important satisfied with meeting
to their business the right buyers Consultant 3.60% Café/Coffee Shop/
7.30%
Tea Room
Education & Training 3.80%
Catering 4.40%
Foodservice
3.50% Club/Bar/Venue 2.40%
Distributor
Association/
8% Hotel/Pub &
2.70%
92% 89% Government/Media/
Agency
1.70%
Retail
Accommodation
Fast Food/Quick
Retail 3.90% 2.30%
of exhibitors were of visitors were likely or Service
satisfied with the very likely to purchase Supermarket 1.40% Educational
quality of visitors from an exhibitor 0.50%
Facility/Canteen
Independent Food Store/
1.10%
Specialist Food Store Pizzeria 1.20%
“Fine Food Australia Butcher/Deli / Health Care &
has proven once again 1.00% 1.40%
Gourmet Store Aged Care
to be a true quality lead
Independent
60 5 HR 44 MIN generator! The potential Convenience Store 0.50%
0.50%
Takeaway
is incredible if you want to
average number of average make it big in Australia.”
sales leads generated visiting time
per exhibitor RAFAEL, MARCEL’S
FINEFOODAUSTRALIA.COM.AU
4 | FINE FOOD AUSTALIA 2020
WHAT THEY TOP VISITING COMPANIES
WANT TO SEE
Aldi Langham Hotel
ALH Group eter Rowland /
P
Victoria Racing Club
Alliance Catering
Pizza Hut Australia
Atlantic Group
Bakery Equipment & Ingredients 20% Spotless Catering
Arbory Bar & Eatery
Coffee 15% Qantas & Qantas Link
Atlas
Sodexo
Catering & Hospitality Equipment Black Truffle Catering
32%
St Vincents Health
Coles
Dairy 17% Terminus Hotel
Compass Group
Drinks 12% The Carlton Hotel
Costco
The Lucas Group
Food Handling, Storage & Transit 6% Crown Melbourne
Tiger Air
David Jones
Food Ingredients 11% Van haandel group
Deganis
Foodservice Products 11% Vue De Monde
Geelong Football Club
Woolworths
Food & Organics 25% IHG hotels
Zoos Victoria
La Porchetta
Gluten Free Food 10% Zonzo Estate
Gourmet Food 12%
“Fine Food is a wonderful opportunity to showcase
Hospitality Equipment 12% my company to a wider market. The show is well
respected and attracts high quality visitors from
Meat & Seafood 8% Australia and around the world. I’ve been exhibiting
with them for many years and can say that Fine
Food Australia has definitely helped my business
Packaging 12% and my brand to grow.”
Retail Products 9% MEGAN
SWEET BY NATURE
FINEFOODAUSTRALIA.COM.AU
5 | FINE FOOD AUSTALIA 2020
EXHIBITING AT RESEARCH SHOWS
FINE FOOD AUSTRALIA THAT LIVE EVENTS ARE
The only
food trade show
in Australia MORE POWERFUL
whose audience
With a proven track record and independent auditing of
audience numbers and quality, Fine Food Australia is the
numbers are
independently 2X
audited
largest and most established event for food businesses more powerful
to actively pursue new sales and generate strong leads. than TV ads
3X
Meet decision makers more effective
face to face than print media
Stay ahead
of the competition 4X
more effective
than radio
Demonstrate and
present your products
Discover
new business
“Each year we look forward to exhibiting at Fine Food
Australia - it is a valuable part of our marketing strategy.
Raise your Fine Food helps us stay up to date with the latest industry
brand awareness trends as well as connecting us with key decision makers
in both the foodservice and retail sectors.”
NATE, WELL AND GOOD
FINEFOODAUSTRALIA.COM.AU
Packaging
Front of
6 | FINE FOOD AUSTALIA 2020 House
Hospitality
& Retail Tech
ACF Culinary
Challenge
Bakery
MARKETING
Drinks OPPORTUNITIES
To enhance your impact
at the show, you can
invest in one of the limited
Catering Dairy sponsorship opportunities.
Equipment Meat & Contact a member of the
Seafood Fine Food team to discuss
your options.
Natural, Organic,
STAND RATES
Free From, Vegan
Speciality
Food
& INFORMATION
Food
Incubator
Village
Fine Food Australia is organised by an experienced food
and hospitality team who work year-round to deliver proven
results for exhibitors.
Space Bare floor space, ideal for exhibitors who $610 per m2 Flavours of
Only wish to build their own stand the world
Shell Space plus walls, carpet, spotlights and $675 per m2
Scheme fascia with company name
All prices are quoted in Australian Dollars and Artisan
Walk on Shell scheme plus lockable counter, shelves, $745 per m2 exclude 10% GST. Additional powerpoints can be Marketplace
Package table, chairs and 1 x 4Amp power outlet arranged for exhibitors. Costs apply.
Additional exhibiting costs:
Included in costs: Exhibitor Manual, Visitor Tickets, PR Assistance,
Floor Cleaning and Cocktail Party Tickets • $550 Marketing Package • $250 Corner Loading • $40 Public Liability Insurance
FINEFOODAUSTRALIA.COM.AU
7 | FINE FOOD AUSTALIA 2020
IMPORT
As the must attend event for international buyers It is estimated that in the 12 months post Fine
sourcing products from the Asia Pacific region, Food Australia, over $40 million in export
& EXPORT
each year the number of import and export sales orders have been generated as a direct result of
generated at the show has increased. More than participation in the event.
1,000 international buyers from 60 countries
from around the world attend the event.
Germany Denmark Iran Nepal Mongolia
Netherlands Cambodia
Austria India
Belgium Brunei
Poland Taiwan
Turkey
Cyprus
France
UK
Ireland
China
USA South Korea
Spain Japan
Tunisia
Hong Kong & Macau
Philippines
Colombia Pakistan Papua New Guinea
Thailand Vanuatu
Peru Switzerland
Malaysia
Cook Islands
Italy Singapore
Tonga
Vietnam
Chile Greece Fiji
Indonesia
South Africa Mauritius
United Arab Emirates New Zealand
FINEFOODAUSTRALIA.COM.AU
Israel
Saudi Arabia
8 | FINE FOOD AUSTALIA 2020
2020 MARKETING CAMPAIGN REACH
INDUSTRY REACH
Exhibiting at Fine Food Australia is more than Direct Mail Partners & Supporters Publicity
just a stand. Our in-house marketing team are – Acquisition, retention and – 50,000 invitations distributed – Professional PR agency is
experienced event marketers with the knowledge conversion direct mail pieces through the networks of engaged to maximise reach
to maximise channels to reach a targeted audience are sent to 40,000 contacts exhibitors, associations and through editorial in trade journals
media partners and consumer publications
of qualified buyers.
– Inserts into key publications
Digital Marketing Email Campaign Telemarketing
– Online advertisements on – Sending over 35 emails – Speaking to hundreds
widely browsed industry sites to 100,000 contacts of people a week!
“Fine food is pivotal to
our business strategy.
It provides us with the
Secure trade media perfect platform to
FREE MARKETING TOOLS FOR EXHIBITORS partnerships launch new products and
gain maximum exposure
Promote your presence at the event with these – Broadsheet, Baking Business, with a wide range of
additional free marketing tools: Hospitality Magazine, Retail customer groups.”
World, Intermedia NZ and more.
Printed and digital visitor invitations TRACIE, PRIESTLEY’S
ersonalised email invitation to send to your database
P
“Come see us at the show!”
ocial media posts for your channels, and opportunities
S
to provide us with content to share on our channels
Digital banners and email signatures
FINEFOODAUSTRALIA.COM.AU
9 | FINE FOOD AUSTALIA 2020
AND INTRODUCING
NEW TO MELBOURNE
BRAND NEW ZONES TO
FINE FOOD AUSTRALIA:
WE ARE BRINGING NEW FEATURES TO MELBOURNE, INCLUDING:
Incubator Village
Showing the hot new players,
this little village will feature the
newest products to market.
If you have been trading for
less than 5 years and never
exhibited at Fine Food before, be
introduced to buyers specifically
looking for new products!
Talking Shop & Australian Specialty Innovation Kitchens
Talking Trends Stages Coffee Association Artisan Market Place
Coffee Championships A fully specified kitchen
Tackling all aspects of a tailored to delight and The first of its kind tailored
food business, hear from Presenting the best in inspire chefs of all cuisines, to both retail and foodservice
industry experts on a wide the business, watch on this feature focuses on new buyers, this will be the go-to
array of topics including as baristas show how to products and recipes cooked spot to find unique products
what trends are worth make the perfect coffee with time and cost efficiency and ingredients for chefs to
adopting, the role of digital in different time, dietary in mind. This purpose built create that next perfect dish.
in your venue and dietaries and pressure stakes. kitchen will be wildly popular If this sounds like you –
of the new world. amongst chefs and business contact us now!
owners alike.
FINEFOODAUSTRALIA.COM.AU
10 | FINE FOOD AUSTALIA 2020
SPONSORS & PARTNERS “Our first time at the Fine Food Show was a great
experience. The level of attention to detail was outstanding
and the quality of visitors to the show was great.”
SIMA HANIMYAN
MARKETING MANAGER
PLATINUM PARTNER
MYPOS
SHOW PARTNERS SHOW FEATURE PARTNERS
Innovations in Patisserie Innovations in Patisserie Talking Shop
Stage Sponsor equipment sponsor Stage Sponsor
FCSI Innovation Kitchens Mastering the Art Sponsors
supported by
2020 ASCA Central Region
Coffee Championships
MEDIA PARTNERS
FINEFOODAUSTRALIA.COM.AU11 | FINE FOOD AUSTALIA 2020
JOIN US IN 2020
for the leading food trade event
PLATINUM SPONSOR
Speak to a member of the Find Food Australia AUSTRALIA
team about exhibiting in 2020.
Minnie Constan Jacqui Summerhill
Event Director Event Sales Manager 7-10 SEPTEMBER 2020
+61 3 9261 4500 +61 3 9261 4533
MELBOURNE CONVENTION
& EXHIBITION CENTRE
Holly Burgess Jerrie Vise
Client Manager Client Manager Monday - Wednesday 10am- 6pm
+61 3 9261 4512 +61 3 9261 4695 Thursday 10am - 4pm
Malua Kamu Fiona Kent
Client Manager Event Coordinator
+61 3 9261 4585 +61 3 9261 4623 Recognised as a global event by the A member of the Exhibition & Event
Union des Foires Internationales Association of Australasia
Tahlia Petyanszki Lakisha Di Valentino
Marketing Manager Marketing Assistant
+61 3 9261 4693 +61 3 9261 4526
Organised by Diversified Communications brings over 33 years of premium exhibition experience together
with an extensive range of food industry events, including Fine Food Australia, foodpro,
FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can
be sure that Fine Food Australia 2018 will give you the best return on investment.
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