Experience Africa 2019 Exhibitor Guide - 24th - 26th June 2019
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Experience Africa 2019 Exhibitor Guide 24th - 26th June 2019
This exhibitor guide includes the following: About Experience Africa p1 Exhibiting Costs p11 2018 Highlights p2 Standard Exhibitor Package p12 2018 Feedback p3 Premium Table Branding p13 Supplier Criteria p4 Added Extras p14 Buyer Criteria p5 Buyer Incentives p15 Experience Africa USPs p6 Important Policies at EA p16 The Daily Programme p7 Representation Companies p17 Appointment Matchmaking p8 Partnership Opportunities p18 Inspirational Seminars p9 CANVAS p19 Networking and Evening Events p10
About Experience Africa
Experience Africa, in conjunction with the African Travel and Tourism
Association (Atta) is the first dedicated 3-day Africa B2B travel tradeshow in
the UK, providing an exclusive platform to connect key suppliers from
across Africa with the most relevant, active buyers from the UK and Europe.
From years of experience and research, we identified a real appetite
from UK and European buyers for a more inclusive show with a revised
format, dedicated to Africa. As a result, our innovative, London-based
tradeshow, Experience Africa was created to fill an essential gap in the
travel market.
»Dates: 24th -26th June 2019
»Location: CCT Venues, Canary Wharf, London
1
2018 Highlights
Invaluable Pre-scheduled Business Meetings Essential Networking Opportunities
Celebrating Success In Style Informative and Thought-provoking Seminars
For a greater insight, watch
the Experience Africa 2018
show reel HERE
2
2018 Feedback
“ The best opportunity we
have had to build proper
“ Best show that I have
exhibited at.
” “ As a sponsor, brand awareness and
exposure for Zimbabwe was the talk of
the moment – reconnecting us with the
working relationships.
” Allan Eccles, Falcon Africa
UK. The event delivered real return on
David Archer, Archer & Gaher Adventures “ Overall, the event was great for
RwandAir brand awareness.
Martyn Bell, RwandAir ”
investment... The best travel show for
us in the UK.
”
Felicia Munjaidi, Zimbabwe Tourism Authority
“ It was really well done and well
” “ I thought the event was managed
executed...I made many new contacts!
Ben Robbins, Bespoke Kosher Travel
fantastically, always some around to
help and assist… I was really “ I am very satisfied with the new business
I got from the event.
”
“ Invaluable to us, thank you.
DD Kingscote, Outposts Travel Africa
” impressed.
”
Adele Cutler, Great Lake Safaris
Birgit Bekker, Ultimate Safaris
“ Very well organised and I have excellent
” “
“ An excellent experience and this
format works well to ensure the
meetings.
Nicolene Kotze, Steenberg Hotel & Spa
The event was brilliant and it’s
great to have something like
exhibition is effective.
”
Liz Cavell-Taylor, Field Sports Travel
“ Excellent supplier content…much
easer to travel from Ireland.
”
this in the UK.
”
Jenny Mouyon, Mr & Mrs Smith
3
Andre Migliarina, GoHop.ie
Supplier Criteria
Experience Africa will invite a maximum of 120 exhibitors,
handpicked from across Africa and across all sectors:
» Accommodation
» Transportation & Excursions
» Tourist Boards
» Airlines (Domestic and International)
» Attractions and Activities
Both Atta and non-Atta members will be invited to exhibit.
To ensure an optimum cross-section of exhibitors from across
Africa, all applications will undergo a qualifying process and the
number of suppliers per country will be capped.
4
Buyer Criteria
Buyer Companies – both established companies currently selling Africa and new
companies looking to start selling Africa are invited to Experience Africa.
» Worldwide Tour Operators with Africa specific sales
departments
» Africa Specialist Tour Operators
» Adventure/Overland Operators
» Bespoke Concierge Operators
» Travel Agents
» Leisure/Resort Operators
» MICE Operators
» Selected European Operators
» Selected Media (Freelance and Editors)
Buyer Job Categories - we know speaking to the decision makers is essential to a successful travel show and we believe key decisions are
made at several stages of the sales process. As a result, Experience Africa invites a wider range of buyers to the show. Delegates are drawn
from a range of specialisms including product and commercial, senior management, sales executives and reservations staff, all of this
ensuring your product is at the forefront of their minds’ through every stage of the sales process.
All buyers applications will be qualified based on their current and potential business to Africa,
as well as their active role within the company.
5
Experience Africa USPs
Inclusive – We bring a wider range of buyers and suppliers to Decisive – No dead time. We bring the decision makers to the
the forefront of the industry, offering a new voice for Africa table to maximise your business opportunities.
across international tourism.
Fresh – On this journey to revolutionise the voice of Africa in Educational – Seminars provide a forum to share and develop
tourism, you have the opportunity to meet with buyers you ideas, as well as debate industry challenges.
may have never seen before.
Intimate – Limits to the types of exhibitors from each country Central – In the heart of London, Experience Africa is the first
ensures both parties can make maximum returns from 3-day travel show bringing Africa to the most relevant and
attending the show. active European and UK Buyers.
Bespoke – No more ‘one size fits all’. We are a show that cares Fun– Work hard, play hard. If you love what you do,
and caters for both buyer and supplier needs! productivity is guaranteed. We keep the atmosphere alive, the
music playing and the drinks flowing.
Quality Time – Networking opportunities and evening events
maximise the time spent between buyers and suppliers,
allowing genuine business relationships to develop.
6
Daily programme
Daily Schedule for Experience Africa 2019:
7
Appointment matchmaking
Over the 3 days, Experience Africa offers up to 42 appointment
opportunities.
Appointments are arranged using our bespoke match-making system.
Both buyers and exhibitors have access to our online portal and a unique
profile.
No more ‘one size fits all’. We are a show that cares and
caters for both buyer and supplier needs! Therefore,
both buyers and exhibitors have an input in the
matchmaking system.
8Inspirational Seminars
This year, Experience Africa will host eight inspiring seminars. The daily programme has also been adapted to allow for greater
participation from suppliers with even more exciting topics brought to the discussion table.
Five Discover Seminars will be available to attend and will
cover topical and relevant issues influencing the industry.
In addition, three Destination Seminars provide fantastic
partnership opportunities for exhibitors to introduce and
highlight the latest information on exciting new products.
9Networking and Evening Events
Each day is structured to include intermissions and lunch, allowing
delegates to catch up and mingle with even more potential business
partners!
Intermissions include complimentary drinks and snacks, while our
delicious lunch with a view over the London skyline is sure to
energise you for an afternoon of business meetings.
As the sun sets, the evening magic begins. With cocktails
and music flowing, our relaxed evening events allow
contacts made at the show to flourish into new business
relationships. Experience Africa 2019 will host 3 fabulous
invitation-only evening events.
10Exhibiting Costs
Standard Exhibitor Package
Atta Members
Early Bird Rate*: £2,500 ex. VAT (Approx. USD cost: $3,251 ex. VAT)
Full Rate: £2,850 ex. VAT (Approx. USD cost: $3,706 ex. VAT)
Non-Atta Members
Early Bird Rate*: £2,850 ex. VAT (Approx. USD cost: $3,706 ex. VAT)
Full Rate: £3,050 ex. VAT (Approx. USD cost: $3,966 ex. VAT)
*There are a limited number of Early Bird exhibitor spaces, which are available until 9 th November 2018.
11Standard Exhibitor Package
This package includes the following:
• A workstation including 1 table & 3 chairs
• Individual plug socket per table
• 1 delegate registration pass
• A personalised diary with up to 42 appointment opportunities with buyers and media
• Access to full programme of seminars on the latest products, trends and hot topics
• 3 delicious on-site networking lunches
• 3 daily intermissions for unlimited ad-hoc networking
• VIP entry to 3 official Experience Africa evening events
• Standard entry in the official event guide and on the website
• Standard table branding
• Complimentary Wi-Fi at the show
• Exhibitor Public Liability Insurance
12Premium Table Branding
Example of premium
Premium Table Branding: £150 ex. VAT signboard
Choose to have your exhibitor workstation placed in prime position at the entrance to one of the exhibitor
rooms. With superior visibility to buyers, you also receive a larger signboard, to really make an impression with
your product.
The premium signboard (600mm w x 910mm h) will display:
• Table number
• Exhibiting name
• Logo
• Two images
The overhead signage will display:
• Table number
• Exhibiting name
• Logo
• A line of text
Note: Standard table branding includes overhead signage and a double-sided A4 desktop signboard. 13Added Extras
Multi-Country DMC: £500 ex. VAT
Applicable to DMCs operating in 3 or more countries within Africa.
Hotel Group: £500 ex. VAT
Applicable to Hotel Groups with 3 or more hotels with 10 or more rooms each.
Camp/Lodge Group: £500 ex. VAT
Applicable to Camp/Lodge Groups with 5 or more camps/lodges with less than 10 rooms each.
Representation / Marketing Company: No supplement
See Policy on page 17, above supplements will be charged if applicable.
Extra delegate: £600 ex. VAT
Up to 1 extra delegate may be permitted per table. The extra delegate will not qualify for an additional appointment
schedule, but will be eligible for the 3 official networking lunches, 3 official daily networking refreshment breaks, 3 official
networking evening events, and the full seminar programme.
14Buyer Incentives
Daily FAM Trips and Experience Africa MegaFam
FAM trips are a great way to give buyers first-hand knowledge of your destination/product, whilst also increasing buyer engagement for
the show. NEW to Experience Africa 2019 will be the introduction of daily FAM trip prize draws and one Experience Africa MEGAFAM prize
draw, entry to which will be offered to all attending buyers.
Prizes will be packaged by Experience Africa based on the most practical and attractive itineraries. We will endeavour to utilise all prizes,
but please note that Experience Africa reserves the right not to use all offered prizes.
Exclusive Experience Africa Buyer Deals
Attend to get the best deals! Whilst we appreciate this is not always practical, exclusive 'show' deals can act as a real hook to get
buyers engaged and peak their interest in attending. NEW to Experience Africa 2019, we will encourage approved exhibitors to create
and offer Experience Africa exclusive 'deals'. Choose for your 'deal' to be displayed or be kept as ‘secret deal’ on your online profile,
once appointment selection opens for buyers.
15Important Policies at Experience Africa
Help us to help you
Private Functions
The Experience Africa model permits buyers to attend for 1, 2 or 3 days. Each official day at Experience Africa is structured to encourage
maximum buyer attendance and more supplier:buyer interaction. The official Experience Africa networking, lunches and evening events
each day are therefore an important part of the experience at EA. To ensure these events are well attended and successful, we strongly
discourage external supplier functions taking place when official EA events are also taking place. Experience Africa 2019 will have an
official evening event on all 3 days of the show.
Failure to adhere to the above policy will be recorded and taken into account when considering exhibitors’ future EA attendance.
Pre and post sales calls
Experience Africa works tirelessly to bring in the requisite number of qualified buyers (established and NEW) to the 3-day show. We
appreciate suppliers coming from Africa occasionally like to add pre and post sales calls on to Experience Africa. We can't stop exhibitors
doing this, but you should be aware that such in and around the show only serve to dilute the appetite from buyers to attend the actual
show. Please bear this in mind.
16Representation Companies
EA Policy for Representation Companies
To ensure appointments are beneficial for both buyers and suppliers, Experience Africa encourages that all exhibitors have at least one
representative from the product on the ground. However, we fully appreciate that representation & marketing companies play a
very important role in communicating and building relationships on behalf of their suppliers. Therefore, Experience Africa provides the
following guidelines for representation & marketing companies attending EA on behalf of suppliers:
• A maximum of 3 differently owned and operated products may be represented on one table,
irrespective of additional delegates.
• The exhibiting name/s, logos, websites and descriptions MUST be that of the product/s
represented, NOT the Representation Company*.
• Only one web address/URL will be included for the Online Catalogue displayed on the official
Experience Africa website and official Experience Africa CANVAS magazine.
*We may offer a table (at Standard Exhibitor table cost) branded to a Representation & Marketing Company with its
own set of appointments, ONLY when such company has at least 5 of its members registered to attend with
individual paid Standard Exhibitor tables.
17Partnership Opportunities
Uniting under one roof in an inspiring London location, Experience Africa provides the perfect
opportunity to showcase your brand to a receptive and captive audience.
Our partnerships put your brand centre stage and can be tailored to your needs. From branding official
event bags to sponsoring memorable and fun evening events with entertainment, you’ll find a diverse
range of opportunities designed to help enhance your brand and maximise your investment.
If you have any ideas or unique suggestions for a partnership, please do not hesitate to get in touch with
the team on info@experienceafrica.travel
The only limit to your impact is your imagination.
18CANVAS
CANVAS is our captivating official show magazine and dual handy catalogue. It is packed with the show’s essential floor plans,
seminar programmes, as well as fresh thinking, and engrossing feature articles. Whether your business is a major force, or
emerging and ambitious, get inspired and paint CANVAS your way …
Inside Front Cover £1500
Inside Back Cover £1300
Outside Back Cover £2100
Full Page £1150
Half-Page £600
Quarter Page £360
Promotional Feature From £1500
Enhanced Exhibitor Listing £150
Take a look at last year’s CANVAS HERE.
Please note, all the above prices are exclusive of VAT. 19For further information, contact
the Experience Africa team on:
Email: info@experienceafrica.travel
Tel: + 44 (0) 1242 506 444 Byron Shirto Lucy Bainbridge
Website: www.experienceafrica.travel Event Director Senior Operations
Executive
Follow us on social media:
@EA_by_Atta @EAbyAtta
@ea_by_Atta EA YouTube Channel Noushien Rad Sophia Scholz
Event Coordinator Event CoordinatorYou can also read
