A Connected River City - Truro Town Investment Plan - Truro Town Deal
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A Connected River City
Truro Town
Investment
Plan
TRURU A’GAS DYNNERGH
Trurra is a proud Cornish town with roots in prehistory and a good nose for the future. It’s a town of bridges - over rivers, tides, between
professions and commerce, people and institutions, between the temporal and spiritual dimensions, and between cultures. Trurra is constantly
evolving and is yet as constant in its community’s hearts as eels are in its rivers. This programme is an evolutionary route for a town faced with intense
PHOTO: POYNTON BRADBURY WYNTER COLE ARCHITECTS
change. It bonds economic reality with environmental responsibility and social development. It reaches out and looks deeply inwards. As we speak,
caught in the rip of pandemic, it’s young people for whom we must lay out opportunity and structure for the future. As the Mayor I commend the
thinking, contributions and passion which has formed this Plan in such short order and with such generous intellectual endeavour. Truru bys vykken.
Bert Biscoe, Mayor of Truro
5
FOREWORD
WELCOME TO TRURO
We are thinking BIG for We want to protect and enhance what’s special about Truro, its
heritage, cultural identity, compact environment and strong sense of
the future of our great community, whilst working to become a leading destination which is
more vibrant, better connected and greener.
little city; developing This means building on our strengths to create a place where new
plans which will help and existing businesses can grow and flourish. A place for leisure,
for healthy and active lifestyles and for fun. A place where different
transform Truro into generations can live well, work productively and contribute to a
OUR PROJECTS a confident capital,
strong and resilient place in balance with the environment.
It also means addressing our challenges. We need to rediscover our
waterfront and make better use of our events spaces. We need to
fit to lead Cornwall support our town centre offer and invest in housing, employment,
Truro Harbour and
Lemon Quay
into a successful and transport and digital connections. Close to 17,000 people commute
into our city to work every day – the second highest in percentage
prosperous future. terms in the country – but most leave as soon as they finish.
We want Truro to be a place with a brilliant future. Achieving this
requires a catalyst for change which can create jobs, turbocharge the
Truro Community Hub economy, tackle social inequality, and attract new visitors.
Our Town Investment Plan provides this catalyst.
Working with partners, we have identified a programme of
investment that will lead to a better-connected city, where
Green Transport trailblazing businesses, new social and cultural opportunities,
and an active waterfront create a unique experience for residents
and visitors. A flagship destination that celebrates Cornwall’s rich
culture, heritage and history, while, at the same time, turning Truro
PHOTO: PAUL WILLIAM, TRURO VOICE
The Hive at Pydar into a bold, confident capital city of the future.
Members of Truro Towns Board and With the support of Government and our residents we can forge a
Robert Jenrick Secretary of State, new path towards an exciting and prosperous future for all.
New Life for Worth’s Quay, Truro, September 2020 CAROLE THEOBALD DR ALAN STANHOPE
City Buildings Chair Truro Towns Board Vice Chair Truro Towns Board
Boscawen Sport and
Recreation Hub The Towns Deal is a chance to futureproof Truro for
generations to come. This is a once in a lifetime opportunity to
PHOTO: POYNTON BRADBURY WYNTER COLE ARCHITECTS
plan ahead and achieve the unachievable. While we must respect and
preserve our history and heritage, we can be excited about our future
and the opportunities this will present us with. I want Truro to be the
best possible place to live, work and grow up in. The Truro Town Deal
will enable this to happen. It will unleash Truro’s potential.
Cherilyn Mackrory MP for Truro and Falmouth
6 7
CONTENTS RAGLAVAR
INTRODUCTION
Foreword – Welcome to Truro from the
Towns Fund Board 5
Contents and Cornish Introduction 6
Introduction 7
Avel cita unnik Kernow, Truru As Cornwall’s only City, Truro holds a unique
Context
a syns le unnik yn bewnans an position in the life of the Duchy.
Introducing Truro, Cornwall’s River City 8 Dhuketh.
The Cornish capital is located on the confluence of the This plan also highlights the power of culture to drive
Our Past 9 Yma penncita Kernow desedhys war gemper an Dowrow
Kenwyn and Allen Rivers. The water flows onwards as the development of the city centre and reaffirms
Our People 9 Keynwynn hag Alan. Y fros an dowr yn-rag avel rann a
part of the Carrick Roads. Southwards to Falmouth, Truro’s commitment to culture and heritage, both for
Vorlynn an Garrek. Dhe’n dhyghowbarth dhe Aberfala, hag
Existing Investment 10 and then on to the sea. Carrying Cornish culture, Truronians and the residents of Cornwall, but also for
ena bys dhe’n mor. Ow ton gonisogeth, askor, gwriansow
Our Future 12 produce, manufacturing and resources to the rest of the large number of visitors we welcome to Cornwall
hag asnodhow Kernow dhe remenant an Bys.
the World. every year. The Hall for Cornwall, Royal Cornwall
Our Ask 13
Ow sevel war Kay Lighterage, ow kwari yn Park Boscawen Museum and Old Bakery Studios provide the city with
Understanding Truro 14 Standing on Lighterage Quay, playing in Boscawen
po owth oberi yn Trenowydh es yw omglewes junys dhe an expression of its history and culture, but they also
Park, or working in Newham it is easy to feel
Our Strengths, Challenges and Opportunities 18 neppyth brassa gans lesk an mortid. Henn yw prag yth hevel attract hundreds of thousands of people who want to
connected to something bigger by the rise and fall of
The Impact of Covid-19 21 mar wiw bos thema Towl Kevarghow Truru ‘junyadewder’. experience the best in entertainment and heritage.
the tides. That is why it seems so appropriate that the
Tus a Druru re beu junys pupprys. Junys dhe wonisogeth;
theme of the Truro Investment Plan is ‘connectivity’. We need to take people with us on this journey, not
Junys dhe genwerth; Junys dhe dybyansow.
Strategy Truronians have always been connected. Connected to just the residents and businesses of the city but the
Mes, avel an kres a dhaskwerthans, governans leel ha culture; Connected to commerce; Connected to ideas. thousands who come to Truro each day. To work,
Our Vision for Truro 22
yeghes Kernow, Truro re devis yn uskis ha, kepar ha lies to play, to learn. If we do this, then by 2030, Truro
Our Strategic Aims – How we will deliver our But, as the centre of Cornish retail, local government
cita, a dreylyas dhe-ves a’n dowr. An towl kevarghow ma will be a ‘Connected River City’ worthy of being
Vision of a Connected River City 23 and health, Truro has grown quickly and, like many
a vynn ewnhe henna dre vyrla an dowr ha gorra yn le an Cornwall’s Capital and fulfilling its potential as a
Our Projects 23 cities, turned away from the water. This investment
isframweyth yw res rag nessa rann an viaj a’n cita. modern economic, social, environmental and cultural
Truro Harbour and Lemon Quay plan seeks to put that right by embracing the water
capital for Truro residents and the wider Cornwall
Heb mar, an viaj a dhalleth gans hwytha bewnans nowydh and putting in place the infrastructure required for the
Truro Community Hub community.
a-ji dhe skochfordhow ha drehevyansow, mes ev a byrl next part of the cities journey.
Green Transport
ynwedh an termyn a dheu. An dowlen Dastineythi Peddra
The Hive at Pydar Of course, the journey starts with breathing new life
a vynn tenna negysyow nowydh y’n Diwysyansow Bysyel
in to historic opes and buildings, but it also embraces
New Life for City Buildings hag Awenek ha towlen garyans sostenadow ‘An Wyden’ a
the future. The Pydar Regeneration scheme will bring
Boscawen Sport and Recreation Hub vynn removya tus a-dro dhe’n cita. An pons profyes war
new businesses in the Digital and Creative Industries
How Were The Projects Selected 36 Gay Lighterage a wra junya kres an cita gans komodytys
and ‘The Loops’ sustainable transport scheme will
termyn syger orth Park Boscawen, ha’n voth a genwerth
Wider Spatial Strategies, programmes, move people around the city. The proposed bridge
investments 38 orth Trenowydh.Govenek a’m beus y vos kyns pell furv
on Lighterage Quay will connect the city centre with
fisegel a junyadewder.
leisure facilities at Boscawen Park and the hub of
Engagement 40 An towl ma a wolowboynt ynwedh an nerth a Wonisogeth commerce at Newham. I hope it will soon become a JULIAN GERMAN
Our Starting Point 40 dhe herdhya an displegyans a gres an cita, ha dasaffirmya physical embodiment of connectivity. Leader of Cornwall Council
Communications & Engagement Plan 42 omrians Truru dhe wonisogeth hag ertach, rag tus Truro ha
trigoryon Kernow kekeffrys, mes ynwedh rag an niverow
Timeline 42
ughel a vysytoryon a wolkommyn dhe Gernow pub bledhen.
Delivery 44 An Hel rag Kernow, Gwithti Riel Kernow ha Studhleow
an Popti Koth a brovi dhe’n cita semlant a’y istori ha
Delivery 44 gonisogeth, mes keffrys y tennons kansow a vilyow a dus a
Governance and Project Development 46 vynn previ an gwella a dhidhan hag ertach.
Acknowledgements 47
Res yw dhyn kemeres tus genen war an viaj ma, na marnas
trigoryon ha negysyow an cita, mes ynwedh an milyow
Appendices
a dheu dhe Druru pub dydh. Dhe oberi, dhe wari, dhe
Project Investment Plans 1-6 dhyski. Mar kwren ni hemma nyns eus acheson ma na vydh
Engagement Report Truro, erbynn 2030, ‘Cita Avon Junys’ gwiw a vos Penncita
Kernow hag ow kowlwul hy galadow avel penncita erbysek,
kowethasek, kerghynedhel ha gonisogethel arnowydh rag
trigoryon Truru ha kemeneth ledanna Kernow.
JULIAN GERMAN
Ledyer Konsel Kernow
8 9
INTRODUCING TRURO,
CORNWALL’S RIVER CITY
OUR PAST - WHERE OUR PEOPLE
WE HAVE COME FROM
Truro has always been a meeting place.
Its natural assets, particularly the
water, and its geographical location
Granted City status in 1876, It’s a unique place located at the confluence of three rivers; the Allen, have made it a port, a socio-economic
and trading hub in Cornwall, an
PHOTO: TRURO CYCLING CAMPAIGN
the Kenwyn and the Glasteinan. It is believed that the name Truro
Truro is Cornwall’s only
comes from the Cornish word Tri-veru meaning three rivers.
city, situated on an estuary, administrative capital, and a centre
compact, surrounded by Truro has ancient buildings, cobbled streets and narrow opes for skills and education. In the past,
farmland and mid-way
(alleyways between buildings) with a range of stunning architecture Truro even sustained itself with power
featuring Gothic and Georgian styles and a neo-Gothic Victorian
between the North and generated sustainably by its rivers – the
cathedral.
South Cornwall coasts, 30 mills and the leats are evidence of this.
Truro is the civic, retail and health centre for Cornwall providing
miles from Land’s End and employment for 30,000 people; mainly from the public sector with
Using its waterfronts and quays, it has forged
around 4.5 hours by GWR Cornwall Council’s headquarters situated on the edge of Truro. Three
connections, explored, traded, evangelised and Truro has a strong community spirit with
from London Paddington. miles to the West of Truro lies Royal Cornwall Hospital, Knowledge
administered throughout the ages. residents proud to be Truronians; whether
Spa, Health and Wellbeing Centre and Truro and Penwith College. Whilst there is evidence of settlements in Truro they were born in Truro or relocated here,
Walking distance from the city centre, is Newham – the Port of
which date back to the bronze age, the city’s growth they have a loyal allegiance to Truro. This
Truro, an area comprising office and industrial development with
and prosperity came through the tin and copper spirit has led to local people, business
trade. From the early 13th Century onwards, tin
over 130 businesses, voluntary organisations and utility companies owners and statutory authorities all
production in Cornwall increased dramatically,
employing over 1,000 people alongside the Port of Truro.
with a large proportion of this being exported from
working together in partnership to solve
Altogether, there are 1,600 private sector businesses in Truro, many the surrounding mining towns through the port. issues and seize opportunities.
within the retail and professional services sector. The period from 1730 to 1850 would prove to be a There are two Business Improvement Districts (BIDs)
PHOTO: ANTHONY GREENWOOD golden age for commerce and industry in Truro in Truro; one covering the city centre and a second one
with as many as sixty cargo ships using Newham as at Newham. Both are well established representing
their home port. The silting up of the Truro River the interests of businesses. Between the two BIDs they
led to the decline in sea trade after the Second regularly engage with over 600 businesses. They have
World War. been successfully renewed following the majority of
With the growth of the Port, Truro was established businesses voting through a ballot to invest in the
as one of Cornwall’s most important ‘stannary’ city centre by contributing a levy towards the BID to
Royal Cornwall Hospital
market towns and a commercial and administrative deliver a range of improvements.
Truro hub for surrounding settlements. All of this has There is good evidence of strong partnership working
Health & Wellbeing
Innovation Centre Pydar Regeneration Site contributed to Truro’s cultural identity, character with Truro City Council, Cornwall Council and Devon
and heritage, which are still distinctive today. and Cornwall Police along with other stakeholder
Western Park & Ride With appropriate investment, Truro will fulfil groups who work collaboratively to make Truro the
Eastern Park & Ride its future potential in areas that allowed it to be best it can be.
Langarth
ambitious in the past - its port and as a centre for Numerous community groups work together to make
commerce - and will once again deliver our city a Truro a great place to live and their activities range
Industrial Estate more prosperous, connected and confident future. from organizing events, planting schemes and city
Truro Cathedral
clean ups.
Threemilestone
Truro Harbours Truronians take pride in living in a Cornish city and
Truro and Penwith College promote Truro’s interests to enhance its prosperity.
Lemon Quay
Knowledge Spa
Boscawen Park
Newham & The Port of Truro
With Truro Cathedral being a focal point for visitors, we
Kenwyn
Royal Cornwall are delighted to support this opportunity for investment
Museum
Cornwall Council
(County Hall)
to unlock a number of ambitious projects that will positively
Truro Railway Station
change both the wellbeing and wealth of our city.
Truro Towns Fund area and boundary
Roger Bush, Dean of Truro Cathedral
10 11
EXISTING INVESTMENT
Langarth Garden Village
Impressive projects are currently underway which
will be complemented by our Town Deal.
The Hall for Cornwall, situated on Lemon Quay, is PHOTO: PRP ARCHITECTS
Cornwall’s only large-scale theatre and is currently
undergoing a £26 million refurbishment and
expansion. Once completed, it will bring over £35m to
the Cornish economy and create 165 jobs. Lemon Quay
is the location for one of our Towns Fund Projects.
Pydar, a new exciting, inclusive and sustainable
urban neighbourhood, providing 320 homes, 400
student bed spaces and 21,000 sq m of employment
space including leisure, office, hotel, community,
small retail, education/innovation and food including
enhanced public realm and improved biodiversity.
The scheme also includes The Hive, part of our Towns
Fund Projects.
Pydar Regeneration project
Langarth Garden Village will provide mixed live/
workspace for 10,000 people, planned on the West
of the City. Our green transport project will connect PHOTO: HOLMES MILLER ARCHITECTS
Langarth with the centre of Truro through green cycle
routes and footpaths and, importantly, through a
bridge across the river which will provide an economic Hall for Cornwall
catalyst.
Stadium for Cornwall – a stunning new home
for Truro Football Club, the Cornish Pirates, Truro &
Penwith College – creating new jobs and opportunities
for sport, business and entertainment in a venue
capable of hosting thousands. The Stadium will
raise the bar for sport across Cornwall; aspirations
to achieve premiership success for rugby will secure
Stadium for Cornwall
national visibility for this sector. Our green transport
project will connect the Stadium with the centre of
Truro through green cycle routes and footpaths.
Truro is blessed with buildings of great style and
substance at ground level but also higher levels. When did
you last look up? All too often the upper parts are not utilised. This PHOTO: BURRELL FOLEY FISCHER
is a great opportunity to repurpose these charismatic spaces and in
doing so add to the vitality of the city centre.
Giles Horne, Commercial property agent
12 13
OUR FUTURE OUR ASK
Delivering our vision of creating a flourishing Connected The Towns Fund will provide the
PHOTO: ANTHONY GREENWOOD
River City, at the heart of Cornwall, means overcoming the catalyst to transform Truro and
challenges which have been holding us back. drive our city’s significance and
prosperity into the future.
These include finding new ways
of supporting businesses in our
city centre, increasing footfall,
and creating new employment Truro Harbour and The Hive at Pydar
opportunities. We need people to Lemon Quay a digitally focused and
live in the city centre, providing reinvigorating our neglected entrepreneurial new innovative
homes which meet the needs and waterfront and community learning and living environment
budgets of all groups. spaces to create vibrant, that will help create jobs in high-
Creating new walking and cycling attractive, weather-proof growth, high-value business that
routes to, and around, the city and green event spaces will benefit Cornwall’s wider
and surrounding areas, and to transform Truro into a economy. The Hive at Pydar
encouraging the use of public landmark destination. will bring together education, We are seeking Total project cost
£25m £81.5m
transport, will help reduce traffic research, innovation, business,
congestion at peak times; making entertainment and community
better use of our waterfront facilities in a unique environment,
and open spaces will provide and will become a hub for the to deliver this exciting of which £56.5m will
entertainment, activities and creative industries, creating jobs new future for our city be match funding
attractions for everyone to enjoy. and wealth, while ensuring top
Truro Community Hub
By connecting Truro physically, providing a new community talent stays in Cornwall.
socially and digitally, celebrating space where all residents
our cultural assets and building are welcome to meet, learn Overall benefit
on the impressive investment new skills, access support,
already underway through the Hall volunteer, gain work cost ratio of
34.8
for Cornwall, Pydar Regeneration experience, meet employers,
Project, Langarth Garden Village enjoy leisure and cultural New Life for City Buildings
and Stadium projects, we can work activities and feel part of our repurposing vacant buildings for
together to build on Truro’s unique evolving city. commercial and residential use
character and create an exciting breathing new life into the city
blueprint for our future. centre and enhancing our heritage
Developed in partnership with the brand and assets to support Truro’s
local community and stakeholders economy.
from the public, private and third
Green Transport
sectors, our ambitious Truro Our initial Benefit Cost Ratio (BCR)
creating sustainable transport
Investment Plan focuses on six
solutions via new paths, cycle
assessments of the overall TIP impact
key projects which, together, will
routes and a bridge to connect based on indicative project values is
support the growth of a vibrant calculated to be 34.8. Detailed project level
the city, enabling commuting,
local community and Cornwall’s Boscawen Sport and
healthy and active lifestyles BCRs will be developed as part of the
wider economy.
and contributing towards clean
Recreation Hub
creating a leisure attraction with next phase.
growth. The proposed bridge
will be a catalyst to economic,
indoor climbing wall, water-based We will be performing an in-depth review
activities, sports facilities and of social and environmental outcomes
social and environmental
performance areas.
transformation. that embed sustainability and leave a
lasting local legacy. We value the potential
these projects can offer in terms of
With Truro and the surrounding areas growing environmental impacts, skills, business
at an exponential rate, it’s important to have the support, inclusion, supply chain impacts,
wage growth and additionality.
amenities and infrastructure to support that.
Kirsty Richards, Lemon Street Lettings
14 15
UNDERSTANDING TRURO
DEMOGRAPHICS PRODUCTIVITY
23%
GROWTH
TRURO’S AND EMPLOYMENT BUSINESS TYPE
POLUATION SMALL
Population 9.1% Need to provide
LARGEST EMPLOYER AND
RETAIL CENTRE IN CORNWALL 1,600 TO MEDIUM SIZED
BUSINESSES compared to
22,000
opportunities for the MICROBUSINESSES Cornwall’s average of 16%. Stable
business unit base with opportunity
NATIONAL younger demographic with fewer than 10 employees
to encourage the growth of small
and families to ensure
AVERAGE businesses towards medium size.
5.6%
that skills are retained,
businesses locate and 30,000 – 17,000
commuting into Truro every day
4 largest
stay, and a vibrant
th Significant reduction aged 25-
44 (2011 to 2018). This indicates
community life is
maintained.
(Source: Inner Circle Consulting –Truro Socio-Economic Baseline)
BUSINESS TYPE % BY NUMBER OF BUSINESSES
a challenge of attracting young
conurbation in Cornwall people to stay or relocate to Truro ECONOMIC PRODUCTIVITY Newham & Port of Truro Truro City Centre
£1.2B
(Source: Inner Circle Consulting –Truro Socio-Economic Baseline) (Source: Town Data Dashboard)
(Source: Newham BID) (Source: Truro BID)
4% Food & 2% Leisure
HIGH STREET RETAIL drink
3% Public Sector /
GVA TO CORNWALL’S 3% Other
Utilities
DIMINISHING RETAIL 2018 2020
ECONOMY BEFORE CUSTOMER £9.5B ANNUALLY
280
55 59 (13.4%)
(12.8%) FOOTFALL
COVID-19 store store
PRIMARY store store store store
16%
19%
42%
store store store store store store Professional
RETAIL Report finds store store store store store store
EMPLOYMENT SECTORS
Car Services 42%
Services /
independent
CENTRE “Whilst the proportion of
store
store
store
store
store
store
store
store
store
store
store
store DECREASE
Offices 8%
Public Sector
51%
and national Retail
FOR retailers
vacancies at a national store store store store store store Health and Social work (20.5%)
CORNWALL level has also increased store store store store store store
13% 17%
store store store store store store Wholesale and Retail (15.7%)
over the 2009-2019 DIY/ Food &
2009 store store store store store store Home 10% drink
period, the rate of store store store store store store ON LEMON STREET: Public service (13.1%), Depots/
24 (6%) 6%
increase in Truro city store store store store store store
popular shopping Stores
Administrative/Support services (11.5%)
Charities 2%
centre has experienced a store store store store store store store store store
Tourism &
destination
HIGH RELIANCE
store store store store store store store store store
much larger increase.” 4% Other leisure
store store store store store store store store store Education (6.9%)
November 2017 to
ON RETAIL JOBS Truro retail impact assessment store store store store store store store store store
report, Avison Young 2020. store store store store store store store store store 30 November 2020 Source: Inner Circle Consulting –Truro Socio-Economic Baseline
store store store store store store store store store
12.1% Truro store store store store store store store store store (Source: Springboard - customer
9.7% Regional store store store store store store store store store activity data and intelligence)
9.4% National Vacant units TRURO IDENTIFIED AS ‘TECH HOTSPOT’
(Source: Town Data Dashboard) National average 13%
DIGITAL TECH Tech Nations Survey 2018 of UK digital economy
confirmed Truro area has a fast-growing tech cluster
TURNOVER UP BY
RETAIL CLOSURES (3rd fasted tech sector cluster). 153% turnover growth
153% IN 2017 recorded in 2017.
“After 30 years of trading in the Need to connect
city, we are no longer able to trade “A rural location has traditionally been seen as a the steady stream
profitably at our store in Truro town weakness. Cornwall is dissolving that urban myth, driven of skilled talent,
centre” – National retailer by superfast connectivity, a pipeline for delivering tech entrepreneurial start-
Need to create vibrant skills and a strong collaborative community.” ups and relocators with
Impact of COVID-19 accelerated city centres as these workspace offering a
closure of retail businesses. Only
FUTURE FOR RETAIL
(Tech City; Nesta, 2016)
are the hearts of the unique quality of life,
small proportion of these units are community. As retail Further acceleration expected with the arrival of
“We need to see more initiative to super-fast broadband
being re-let to new businesses. demand continues to Falmouth University (a specialist Creative Industries
creating new living and working space and a capital city
Retail is declining on Truro’s above, behind and within the high street. decline, landlords and Increasing demand and Entrepreneurship University) The Hive, Pydar experience.
periphery streets indicating that The more people living and working in a retail tenants need to for flexible workspace Development and the reopening of the Hall for
the retail core may contract and town centre will lead to more footfall and work together to identify to accommodate fast Cornwall with its bespoke workspace.
that empty units could become ultimately customers for the high street potential alternative growing digital and
Plus evidence of increasing ‘scaling up’ of our SME
other commercial or residential business. The future for retail includes uses such as commerce Creative Industries.
base, partly driven by the success of large Innovation
opportunities. finding alternative uses.” and homes. (Source: Tech Nations Survey 2018) Centres in both Truro and nearby Falmouth.
(source: Truro Business Improvement District) (Source: Vickery Holman South West Property Consultants)
16 17
TRANSPORT INFRASTRUCTURE ARTS & CULTURE
Truro identified as
‘tech hotspot’
Cornwall is home to more
MODERATE TO HIGH ACTIVE TRAVEL accredited museums than (Source: Tech Nations Survey 2018)
TRAFFIC CONGESTION
50% any other region. Via
19.2%
audience databases, cultural
Increasing demand for flexible
organisations are in regular
workspace to accommodate
contact with 50% of all
fast growing digital and
of employees within Truro 24.3% households in Cornwall
Creative Industries
use active travel links to
75% of workers (17,000 people) access work compared Truro households with no access
800,000
travelling into Truro from outlying with 11.4% regionally to a car is 24.3% compared with Collective youth The Royal Cornwall Museum holds
areas to access work. At peak times 18.9% regionally indicating the
450,000
and just 8.9% nationally programmes within
and during the tourist season, Truro demonstrating demand and a demand for sustainable transport Truro reach over
visits pa objects
30,000
suffers from moderate to high traffic need to improve these. links such as walking or cycling
congestion. links. to The Hall for Cornwall, in its collection. Identified as untapped
(Source: DataShine: Commute)
young people each year Truro Cathedral and value and potential as a contemporary
12% of 30%
Royal Cornwall Museum heritage asset.
increase in cycling as
Congestion mapping a result of investment (Source: Cornwall Museums Partnership
the trips in infrastructure on the A390 corridor.
Public Attitudes Survey 2020)
Truro are now (Source: Town Data Dashboard).
walking.
Culture and vibrancy attracts
Four in five respondents (79%)
people into the city, provides
expressed concern that museums and galleries may
important employment, skills
not survive the coronavirus lockdown.
and social functions.
(Source: Cornwall Museums Partnership Public Attitudes Survey 2020)
TOP 2 PRIORITIES
1 Cleaner society –
less pollution
‘The Cornwall We Want’
Consultation 2020 exercises SKILLS Truro College is also Cornwall’s only
2
show a large demand for more
Reduction in traffic representative in the new South West
54%
investment in cycling Truro is strong in its skills offer
and encouraging public Institute of Technology partnership
with a higher proportion (54%)
CYCLE NETWORK transport / cycling / walking
of level 3 and 4 qualifications
and will shortly open a new Centre for
Engineering and Robotics in Truro.
than Cornwall as a whole (37%)
“We, the businesses, (Source: Inner Circle Consulting –Truro Socio-Economic Baseline)
To deliver all these initiatives Truro
College works closely with local businesses and
organisations, schools and employers with their apprenticeship offer having
colleges in and around Truro SURGE IN CYCLING some of the highest national success rates.
Truro’s Further and Higher Education
want our city to be a vibrant DURING LOCKDOWN provider is one of the best colleges
place to live, work, study, Sample survey of 500
nationally, rated Outstanding by Ofsted,
classified TEF Gold and regularly features
meet and do business.” residents revealed that “Busiest period for bike at the top of national performance tables
Truro Cycling Charter people wanted ‘…reduced sales and repairs in their Opportunities to enhance the
not just for achievement but also on how
traffic with more cycling existing offer and widen its impact.
and walking….’ 50-year history” learners from all groups make progress
regardless of their starting points.
(Source: Cornwall Council) Clive Mitchell Cycles, Truro
TOURISM Whilst Truro has the potential Offer a rejuvenated and picturesque
PHOTO: TRURO CYCLING CAMPAIGN
Improve air quality, enhance health and to attract more tourists, without destination attraction that’s on
wellbeing and improve the experience of living significant interventions its everyone’s itinerary when visiting
in the city by creating a modal shift away from projected growth compared with Cornwall!
cars and on to walking and cycling. other Cornish destinations is
only marginal.
(Source: Visit Cornwall projections)
18 19
OUR STRENGTHS, CHALLENGES TRANSPORT
INFRASTRUCTURE HOUSING
& OPPORTUNITIES
STRENGTHS STRENGTHS
HIGH RETAIL PRODUCTIVITY AND Transport hub central to Cornwall
Sought after area
EXPOSURE EMPLOYMENT Well-connected via roads with key spinal routes,
mainline railway station and bus station. Demand for
Demand for living in Truro currently from an older
demographic
Active Travel from local people evidenced by recent
STRENGTHS STRENGTHS surveys Space above city centre shops exists for conversion to
Retail Hub Employment and Administrative Centre residential
The key retail centre, with its characterful ambience Provides employment opportunities for 30,000 people CHALLENGES
and, mix of independent and national retailers – a real and contributes £1.2b GVA to Cornwall’s £9.5b pa. Issue 6: Key roads become congested at peak times CHALLENGES
USP for Cornwall. Truro is not a clone of other towns Truro is the civic, retail and health centre for Cornwall As the main employment centre attracting 17,000 Issue 8: Paucity of housing in the city
or cities with headquarters for public, private and voluntary commuters daily, roads around Truro become at affordable prices
sector organisations congested at peak times adding to pollution House prices and rents are higher than in other
CHALLENGES Issue 7: Poor cycle and footpath
Cornish towns and disproportionate to local Truro
Issue 1: High Street turmoil CHALLENGES connectivity into city
salaries discouraging property ownership particularly
Threatened by competition from out-of-town Issue 3: Commuters leave Truro after 5pm to amongst young people
Despite demand as an Active Transport area,
shopping sites, internet sales, costs of rates and rent detriment of evening economy connections via cycle/foot are poor and disjointed. Despite ‘space above the shop’, Truro lacks residential
and the recent but ongoing pandemic Roads around city separate the river from Lemon Quay housing in the heart of the city that could support the
Issue 2: Decreasing footfall
OPPORTUNITIES and access via water is limited. Population expansion local economy and revive night-time economy
Data shows that footfall has decreased over time Ŕ Provide more opportunities for people to live and when housing is built to the west of Truro will create
and compounded by increasing vacant premises work in the city more demand on infrastructure OPPORTUNITIES
during 2020 Ŕ Opportunity to bring health and wellbeing goals Ŕ Create more housing in the city in periphery areas
further into the city’s night-time economy plans OPPORTUNITIES no longer used for retail or above shops and in the
OPPORTUNITIES Ŕ Consider repurposing squares, greens and parks Ŕ Create greener and more sustainable ways of travel longer term, 300 homes at Pydar (pledge to include
Ŕ Repurpose empty units for alternative commercial as outdoor seating to be used by hospitality to and within the city supporting clean growth 35% affordable housing and a variety of tenures)
use and creating residential live/workspaces businesses Ŕ Connect the river to the city
Ŕ Provide new reasons to visit Truro driving footfall Ŕ Tap into existing investment and new cultural
into the city to enable smaller retail premises opportunities for art, light and sculpture trails to
to prosper and new businesses to be established entice customers back on to the high street and
future proofed for a post COVID city lifestyle increase the likelihood of spending locally ENVIRONMENT – NATURAL AND BUILT
STRENGTHS CHALLENGES
CORNWALL’S Attractive built and natural environment Issue 9: Turning our back on our water
Poor use of its natural assets; key asset, the Port
CAPITAL CITY Built
disconnected to the city centre and not utilised as a
Compact environment, medieval core largely intact,
leisure asset. Tidal river is silted up with a navigable
STRENGTHS OPPORTUNITIES stunning architecture, cobbled streets including opes;
channel at Town Quay only at high tide
Lemon Street and Walsingham Place has some of the
Cornwall’s Only City Ŕ Provide a reason to visit and explore to help drive
Issue 10: Poorly designed events space
best-preserved Georgian architecture, West of Bath.
A strong place to position itself more prominently as footfall and visitor spend
Neo-Gothic Victorian cathedral, large conservation Lemon Quay or ‘The Piazza’, Truro’s key and largest
Cornwall’s capital city. Truro has the infrastructure Ŕ Increase indoor and outdoor recreational area - 280 listed buildings outdoor events space is poorly designed, lacks focus,
and creative potential to become a cultural capital opportunities wind-swept with poor public realm and devoid of
Natural
Ŕ Provide the infrastructure to enable a greater any greenspace or trees. Sheltered space is hard
CHALLENGES diversity of activities and events which appeal to
River City with a port responsible historically for
to find either on Lemon Quay or elsewhere in the
Truro’s growth and status. Natural environment,
Issue 4: Not behaving like a city should affluent middle aged and young people including a city. Historically, Lemon Quay would have been a
rich with wild areas such as Daubaz Moors. Formal
Lack of intensity of activity or the profile that might vibrant night-time economy. ‘market-place’ for intense social activity close to the
recreational areas of Boscawen Park, Hendra Park and
be expected of a city or County capital; it does not Ŕ Enable The Hive at Pydar water
Victoria Gardens with modern play areas and riverside
behave like a city should or offer a city experience. As
walks. Truro’s horticultural excellence has been
Truro’s residential population increases, resolving
recognized through awards such as Britain in Bloom OPPORTUNITIES
this becomes more important.
Ŕ Reconnect with the water to realise economic,
Issue 5: Lack of appeal as a destination with a USP environmental and social opportunities and
Through underplaying historical and aesthetic assets, positioning Truro as a River City
Truro lacks focus and its current key USP –retail is Ŕ Create green vibrant events spaces enabling a wide
declining programme of events to take place under cover and
to encourage ‘café culture’20 21
LEISURE, COMMUNITY,
RECREATION AND
ARTS & CULTURE THE IMPACT OF COVID-19
EDUCATION
STRENGTHS STRENGTHS Cornwall has been hit hard by the effects of the pandemic;
Strong sense of community pride Cultural assets and anchor institutions
Pride in city living culture, with residents contributing Cultural anchor institutions include The Hall for
the impacts are believed to be more severe than other parts
voluntarily to activities and ambience e.g. Christmas
in Truro is unrivalled with spectacular lighting
Cornwall who have secured £26 million to transform
the facility, Royal Cornwall Museum and Art
of the country due to our dependence on the seasonal visitor
displays and City of Lights events parade benefitting Gallery, Truro Cathedral and art deco Plaza cinema. economy along with high levels of self-employment.
businesses and drawing in thousands of people Collectively, they receive circa 1m visitors a year
Recreational facilities The Old Bakery Studios hosts live music, comedy and
According to the Centre for Cities and University of
Truro’s Skate Park provides an outdoor facility for other events. Parks also host events such as Truro Day
Southampton research, Truro ranked 562 most at
younger people with Truro Bowling Centre a weather- and within the city centre, an annual Food Festival
economic risk from the impact of COVID-19. However,
proof alternative and parks for recreation and City of Lights lantern parade (attracts over 30,000
other towns such as Newquay were ranked number 10
people to the city)
Education – given Truro’s relationship with its local towns and
Highly successful skills offer from Truro College and a communities, Truro has a role to play in supporting
city centre business hub CHALLENGES other places and providing job opportunities for
Issue 14: Cultural assets are hidden, not celebrated residents of these towns in the future. Additionally,
CHALLENGES and could be strengthened our city centre is made up of business sectors worst
Issue 11: Poor recreational facilities particularly for affected by COVID-19 including retail and hospitality.
PHOTO: TRURO BID
Truro’s cultural assets are hidden and not profiled
young people in city as well as they could be; the city is missing an
Figures for the Truro and Falmouth constituency show
Compared with Newquay and Falmouth, Truro is opportunity to build a heritage ‘brand’ and digital
that by 5th July 2020, 3,379 business grants had been
seen as a place for older people and not for children programme for the city to improve the destination
claimed valued at circa £37 million; this makes our
and young people. Main sports facilities are at offer
constituency the 45th highest in England illustrating
Threemilestone, 3 miles west having limited economic Issue 15: Events in Truro are limited and Research undertaken by Cornwall Council suggest that
the number of small businesses within our area and
benefit to the city centre not coordinated the Cornwall’s GVA could be down by as much as 22%.
the fragility of our economy.
Issue 12: Skills gaps exist and tech opportunities are Most notable ones take place within a small window
A survey carried out by the Cornwall and Isles of Scilly Many organisations have commented on COVID
not being grasped around Christmas. Lack of indoor/weatherproof
Local Enterprise Partnership indicated that 85% of recovery in respect of place; ‘Place based recovery’
18% of Truro’s population have no qualifications. venues. Lack of coordinated events programme
businesses across the county had experienced reduced a report by Grant Thornton in August 2020 calls for
The pandemic has demonstrated gaps in health and
social care skills and 22% of Cornwall’s construction OPPORTUNITIES sales, bookings or demand for their services and 78% a bold and brave response and highlights the need
have experienced cashflow issues. The same survey for town centres and high streets to be reimagined,
workforce are over 50 Ŕ Restore, enhance and reconnect Truro’s hidden
indicated that Truro businesses had furloughed or laid refocused and transformed as well as encouraging
assets to provide more reasons to visit Truro
Issue 13: No community focal point – Hub off more staff (26% of respondents) than elsewhere in new forms of tourism, both opportunities which Truro
increasing footfall
Despite a relentless community spirit, there isn’t a Cornwall (22% of respondents). is well placed to grasp.
central venue where local people can get together to Ŕ Upgrade infrastructure on Lemon Quay, Boscawen
Park and via Truro Community Hub to provide Analysis carried It’s clear that during the pandemic people have been
strengthen links, share stories, work collaboratively, desperate to be ‘connected’ whether that is through
indoor and outdoor opportunities to host out by Tortoise
learn new skills and have their say in how their city meeting socially distanced or via digital means. With
regular events enabling a planned annual events Media early on in
is shaped. Overall, Truro lacks indoor event space for that has come an enthusiasm to look to the future,
programme. the pandemic led
gatherings and there is no comparative ‘village hall’ think ‘local’ and play a role in designing their own
to the following
space for a city of 20,000 people Ŕ Transform The Royal Cornwall Museum into a
places, something that retail guru, Bill Grimsey
PHOTO: IAN HIBBARD
statements –
contemporary heritage asset including a digital
‘Cornwall may encourages in his Build Back Better document, a
OPPORTUNITIES programme
be the biggest Covid-19 supplement published in June 2020.
Ŕ Kickstart the Pydar Street/The Hive development economic British
Ŕ Improve leisure and recreational facilities for all The growth in cycling and walking has also been
through land remediation leading to a thriving loser from the
Ŕ Enable city residents to share in the city’s evident during the pandemic with resident surveys
creative quarter and a place for tech and digital
prosperity and connect those who may feel Lemon Quay and Farmers Market pre COVID-19 lockdown’ and confirming demand for improved routes and bicycle
businesses as well as open spaces for community ‘the challenge
disadvantaged or those who feel disengaged to a repair and sales businesses having experienced more
use. ‘The Hive’, a digitally focused and new now is not just to level up but to rebuild our social
wider network of support demand than ever before.
innovative learning environment led by Falmouth infrastructure in the communities that need it most’.
Ŕ Provide a facility for hosting training in a University is part of the development Allowing local people to develop their places to
supportive environment enabling local people At the end of June, sales from the same week the
give them a stake in their own town centres whilst
to gain new skills and qualifications as well previous year were down 56% for Truro.
putting sustainability and environment at the heart
as engaging people in new apprenticeship Estimates for Cornwall suggest that 65,000 jobs could of everything are two recommended measures that
opportunities be at risk, the majority of which are in sectors key to resonate with our Town Investment Plan and our
Ŕ Enable The Hive at Pydar, destined to become a Truro’s economy and include food and retail. vision for a ‘Connected River City’.
student hub developing skills for a future economy
including film, television, games and animation22 23
STRATEGY
OUR VISION
Connect water, Connect redundant, Connect Truro
By 2030, Truro will be a ‘Connected River City’ open spaces and opes empty or derelict businesses with a 24- The
worthy of being Cornwall’s capital and fulfilling
enabling people to
meet, enjoy arts and
buildings with business
entrepreneurs and their
hour audience increasing
footfall within the city
proposals
its potential as a modern economic, social,
cultural events, access
indoor and outdoor
innovative ideas to invest
in Truro by repurposing
centre by creating more
affordable housing
look very exciting
environmental and cultural capital for Truro leisure opportunities buildings for a modern- within the city centre and will add
and be more in tune and day use
Connect Truro
residents and the wider Cornwall community. connected with their
Connect Truro residents with
tremendously to
environment
Connect city and
residents with the
opportunities and
alternative and green
ways to travel to and
both the facilities
its cultural assets support they need within the city for work and the community
through celebrating, following COVID-19 and leisure by providing
enhancing and enabling them to meet, new walking and cycle offering for the
developing our anchor collaborate and play routes and a bridge
institutions connecting a key role in shaping people of Truro
a revitalised Lemon Truro’s future
OUR STRATEGIC AIMS Quay with the Pydar and its surrounding
development allowing
area.
How we will deliver our vision of a Connected River City people to explore every
part of the city David Hendry,
Chair, Cornwall Music Festival
We will achieve our vision through three strategic aims
PHOTO: ANTHONY GREENWOOD
PHOTO: PBWC ARCHITECTS
Connected Connected Connected
Living Workspace Experience
Green Transport; The Hive at Pydar; Boscawen Sport and
Truro Harbour and New Life for City Recreation Hub;
Lemon Quay Buildings Truro Community Hub
PHOTO: POYNTON BRADBURY WYNTER COLE ARCHITECTS24 25
PROJECT ONE
TRURO HARBOUR Strategic Aim Connected Living
AND LEMON QUAY
Key Issues/Context issues Issue 1: High Street turmoil
Issue 2: Footfall within the city is decreasing
Issue 3: Commuters leave city after 5pm to detriment of evening
economy
Truro Harbour and Lemon Quay is about reinvigorating Issue 4: Not behaving like a city should
our neglected waterfront and community spaces to create Issue 5: Lack of appeal as a destination with USP
vibrant, attractive, weather-proof and green event areas Issue 9: Turning our back on our water
Issue 10: Poorly designed events space
reconnecting people with our water and attracting new
Issue 15: Events in Truro are limited and not coordinated
audiences from the length and breadth of Cornwall. Outputs • New berthing facilities
• 3 walkway bridges and promenades
Two key elements: The project will deliver: • Pontoons
1. Truro Harbour: transforming this area for modern • Dredged and restored harbour
• Quayside commercial services building
day leisure use alongside a vastly improved and • New berthing facilities, pontoons and ferry
• Ferry terminal
reimagined events space creating a destination for terminal access
residents, business owners and visitors unlocking a • Public realm upgraded at Lemon Quay and Harbour
• Connected harbour quays with 3 walkway bridges and
wide range of commercial and leisure opportunities. • Cycle hire facility
promenades
2.Lemon Quay: reimagining Truro’s main public • Live/work accommodation
• Old Bakery Studios – 12 new business spaces and 40 jobs
space with a part roof cover to create a weather proof • Navigable channel at Town Quay
• Boat owner service and a cycle hire facility
vibrant community, arts, performance, leisure and
• Upgraded events space at Lemon Quay with roof, green Outcomes • Well designed and green events spaces at Lemon Quay enabling
events space enabling Truro to host an exciting
landscaped areas and new furniture people of all ages to come together to enjoy annual events, music,
programme of co-ordinated events. New furniture
drama and ‘café culture’ in a safe, fun and vibrant environment
and landscaping will create green space at the heart • Repurposed space at The Old Bakery Studios housing new
close to the water and existing cultural anchor institutions e.g Hall
of the city adding to Truro’s appeal as a vibrant city businesses and creating jobs
for Cornwall
complementing the retail offer. Early funding has enabled this theme to start its journey
• Historic and neglected waterfront reinvigorated and enhanced –
with the introduction of city centre infrastructure such
people and businesses reconnected with water
as seating, planting, bike racks and mobile stage and
performance equipment. Impacts (related to vision) • Visitor numbers increased through a thriving retail, hospitality,
arts, culture and entertainment offer with an energy and buzz
ARTISTS IMPRESSION
Truro Harbour and Lemon Quay around the city
OF PROPOSALS • A waterfront and historic river environment reconnected to the city
centre with easy pedestrian and cycle access from all parts of the
city
Timescale/Milestone Long Term – within five years
Costs Total Capital Project Costs - £14.27 M
Town Deal Ask –£8.6 M
(including project management of £178,350K)
Match Funding – £5.84 M
Lead body Cornwall Council
Partners Truro City Council
Schroders
IMAGE: POYNTON BRADBURY WYNTER COLE ARCHITECTS
Accelerator Funding linkages Upgraded infrastructure - seating, planters, bike racks on Lemon
Quay, street market infrastructure and mobile stage and performance
equipment
Christmas lighting26 27
PROJECT TWO
TRURO
COMMUNITY HUB
Truro Community Hub will provide a new community Strategic Aim Connected Experience
space where all residents can meet, learn new skills, Key Issues/Context issues Issue 12: Skills gaps exist and tech opportunities are not being grasped
Issue 13: No central community hub
access support, volunteer, gain work experience, meet
Outputs • Upgraded community space in a landmark building of 1,453 SqM
employers, enjoy leisure and cultural activities and feel • Increase in breadth of local skills offer
part of our evolving city. • Changing Places facility
• Electric vehicle charging
The low carbon, modern designed • Bike parking
The Hub will be based in the repurposed Wesley Hall,
part of Truro Methodist Church, a grade 11 heritage hub will provide: • Outdoor terrace and roof garden
asset cementing the role of this landmark Methodist • Lifelong learning and training opportunities • Increased and closer collaboration with employers
building as part of a more culturally alive and • Concerts, music rehearsals, lectures and • High tech digital equipment and catering facilities for up to 120
connected community, accessible to all. conferences people
The Hub will be just that; a central place where • Community café along with changing places Outcomes • Wide range of health and wellbeing support
Truro people of all ages, backgrounds, faiths and facilities
• A community hub that belongs to the people of Truro
orientations can connect with each other, be part of • Outdoor terrace and roof garden
a wider network of community support and be part • Access for residents to learn new skills, access training, work
• Multi-purpose meeting rooms for activities experience
of shaping their city’s future as well as improving
including health clinics, counselling, youth groups,
their own quality of life. A key part of The Hub will be • A place for local people to go to share concerns and collaborate in a
dementia friendly events, foodbank, street pastors
its role in providing information on the progress of supportive environment
Towns Fund projects. • Bike parking and electric vehicle charging
Impacts (related to vision) • Socially connected city enabling everyone to play a key role in
• High tech digital equipment and catering facilities
Local people will be able to find out what is planned, shaping their own future and that of the city
for up to 120 people
get involved, learn new skills, connect with employers,
Timescale/Milestone Short Term – within 1 year
meet other people and volunteer to support other
projects. Truro Community Hub also adapts an Costs Total Capital Project Costs - £3.81 M
existing city building for a new modern purpose.
Town Deal Ask - £1 M
(including project management of £47,625)
Match Funding - £2.81 M
PHOTO: CPL
Truro Community Hub
Lead body Truro Methodist Church
Partners
Accelerator Funding linkages Bike racks in city centre
Refurbishment of St Clement Street Centre brings a city centre building
back into use28 29
PROJECT THREE
GREEN
TRANSPORT
Sustainable Transport creates a local active travel Strategic Aim Connected Living
network with better connected, healthier and more Key Issues/Context issues Issue 6: Key roads become congested at peak times
Issue 7: Poor cycle and footpath connectivity into city
sustainable communities by supporting people to change
Outputs • 9 new and upgraded cycle/footpaths
how they move around Truro by widening their healthy • 1 new cycle bridge across river
and clean travel choices. Outcomes • Increase use of green transport infrastructure
• Sustainable walking and cycling routes to provide commuter and
leisure opportunities
The project elements include:
• Health and fitness benefits supporting work/life balance
• Linking cycling and walking paths including the
Newham Trail and connecting communities to the • CO2 saved
IMAGE: PBWC ARCHITECTS
West of Truro to the city including Threemilestone, Impacts (related to vision) • Better connected city
Highertown and Langarth enabling green travel
• Less air pollution
to and from Truro College and The Royal Cornwall
Hospital • Less congestion
• Pedestrian and cyclist paths along the riverside at • Less traffic noise
Newham • More people centred streets
The project includes a key cycle link between • Cycling and walking rising bridge between • Healthy and active residents
Threemilestone and Truro and an iconic lifting bridge Boscawen and Newham, an iconic landmark within • Reduced car dependency
between Newham and Boscawen Park and seeks to Truro
encourage people to walk and cycle for short trips and • Increased active travel
• Safe cycling sections along the A390, main road
lead to a less polluted, less congested city with reduced Timescale/Milestone Medium Term – within 3 years
from Truro
traffic noise and more people centred streets.
Costs Total Capital Project Costs – £6.6 M
The project triggers economic, social, environmental
and health transformations for Truro enabling easy Town Deal Ask - £4.58 M
commuting, encouraging healthy and active lifestyles (including project management of £82,500)
and contributing towards clean growth.
Match Funding - £2.1 M
Through accelerator funding, bike racks have been Top: Boscawen Park Tidal Riverside Lead body Cornwall Council
installed around the city to kick start this project. Below: Newham to Boscawen lifting bridge
Partners Truro Rivers Working Group CIC
IMAGE: POYNTON BRADBURY WYNTER COLE ARCHITECTS Accelerator Funding linkages Bike racks in city centre30 31
PROJECT FOUR
THE HIVE
AT PYDAR
The Hive at Pydar will bring together education, research, Strategic Aim Connected Workspace
innovation, business, entertainment and community facilities Key Issues/Context issues Issue 4: Not behaving like a city should
Issue 5: Lack of appeal as a destination with USP
in a unique environment, and will become a hub for the
Issue 12: Skills gaps exist and tech opportunities are
creative industries, creating jobs and wealth, while ensuring not being grasped
top talent stays in Cornwall. Outputs • New innovative and learning environment created – 3,819 SqM
• New specialist equipment
Pydar will transform the creative economy of Truro. The new building will be created • Integrated shared workspace and innovation facilities - 1,555 SqM
It will be home to ‘The Hive’, a digitally focused and by autumn 2024: • Increased and closer collaboration with employers
entrepreneurial new innovative learning and living • Opportunities for higher education students to learn Outcomes • Jobs created in high growth, high value businesses
environment that will help create jobs in high-growth, new skills leading to high value jobs
high-value business that will benefit Cornwall’s wider • Hub for screen and digital sectors created bringing students living,
• New companies created within the creative and learning, working and playing in the city
economy.
digital sectors
• 750 higher education students studying in the new facility
The Hive will be a hub for the screen and digital • Existing companies supported
sectors focusing on film, television, games and • 40 new companies
• New jobs created and safeguarded
animation but with an emphasis on entrepreneurship, • 500 jobs created or safeguarded
providing a new model of ‘living, learning, working • New products or services
• 50 new-to-firm products or services
and playing’. It will be home to students, researchers The Hive will support Truro to become a destination
• 40 new companies supported
and entrepreneurs from Falmouth University as well city with young people living, studying and working in
as local digital start-ups. the city centre creating a ‘Soho’ atmosphere. This will • 100 existing business supported
reinvigorate the entire Truro economy introducing Impacts (related to vision) • Young people in the city contributing towards a thriving retail,
a younger audience who will also support the night- hospitality, arts, culture and entertainment offer with an energy
The Hive at Pydar time economy. and buzz around the city
Timescale/Milestone Long Term – within 5 years
IMAGE: PRP ARCHITECTS
Costs Total Capital Project Costs – £34.5 M
Town Deal Ask - £1 M
(including project management of £12,500)
Match Funding - £33.5 M
Lead body Cornwall Council
Partners Falmouth UniversityYou can also read
