A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONS - The GreenPlay Project Oriane Marchal - Innovation consultant at Euroquality - TRIBE project

A GAME TO PROMOTE ENERGY
EFFICIENCY ACTIONS
The GreenPlay Project

  Oriane Marchal – Innovation consultant at Euroquality

Smart city and smart meters

   EU target: 80% European consumers equipped by
              smart meters by 2020
            €45 billion of investment by EU Member States

                                  High potential for
                                  • saving energy (~3% energy
                                    savings per consumer)
                                  • changing behaviour

         Only 20% of people are interested by their
         energy use

Mini games and social networks

                                     Facebook :
                   2.07 billion monthly active users in Q3 2017

                                   Mini-games

Examples:

                 Clash of clans: 80 millions monthly
                 unique users in 2017

                                           Candy Crush Saga :
                                           10 millions of daily active
                                           players in 2017

How to engage customer and help
them to save energy through a
game and social networks?

Description of the Apolis Planeta game

GreenPlay Consortium

   6 parters from 3 EU countries

eGreen solution

   Consumption monitoring
        4 type of sensors

         WATER

                 Awarness on energy consumption improved

eGreen Platform

   3 main bricks:
                                               • Monitoring
                                              (smart meters)

                                 Understand

                        Engage                   Learn

• Social interactions                              • Advice and eco-behavior
• Energy challenges                                                • Savings
                                                            • Goal reduction

Synopsis of the Apolis Planeta Game

                              2050

The Earth is completely polluted and life expectancy is declining
                         dramatically.

Scientists have discovered a new bacteria that capturing most
 chemical and air pollutants. But these bacteria needs huge
             amount of energy to grow up and live.

Massive energy savings are then required to decontaminate the
           Earth, this is where your help is needed.

 Join the community, take up the challenge, and save the word:
              become a citizen of Apolis Planeta

Framework of the Game

 Engagement
 and motivation

Apolis Planeta Game
The social network and game to promote positive and sustainable actions

                                                              Greenies
   User’s profil

     Polluted hexagon        Depolluted hexagon        Drawings

       Clean-up the Earth in 2020 by saving energy today !

Apolis Planeta Game - Features
                            How to get Greenies?

                           Answer questions
                     Basic questions on the user’s habits

                                             Dryer
                                   Do you have a dryer at home?

                                               Yes
                                               No

       Learn about the user consumption habits to provide tailored advices

      Clean-up the Earth in 2020 by saving energy today !

Apolis Planeta Game - Features
                             How to get Greenies?

                         Complete challenges
            e.g. “Decrease your consumption compare to yesterday”

       Motivate users to change their habits and behavior to decrease energy
                                   consumption

      Clean-up the Earth in 2020 by saving energy today !

Apolis Planeta Game - Features
                       What to do with Greenies?

                  Pixel Art and social network
                      Leave your message on earth!

             Motivate users and create emulation between players

      Clean-up the Earth in 2020 by saving energy today !

Demonstration phase

   200 households equipped in
    Spain and France
   4 sensors :
        General consumption
        Heating
        Water heater
        Temperature

                   Demonstration on-going (since April 2016)

Apolis Planeta universal?

                                          The universal
                                          game doesn’t
                                              exist

                                                API

               Creation of an API with the platform for
               reaching more persons

Exemples of mini-games connected

                Tetris                                  Island N’co
•   Advice and question to earn          •   Clean-up the Island and reseed life
    greenies and play
                                         •   Earn Greenies by saving energy
•   Social interaction with best score
                                         •   Recreate an eco-system by buying
•   Energy challenge                         plants and animals

Next challenges

   Better address the users:
        How to ensure a long term interest and change in users’ behaviour?
        How can we guarantee the willingness to share private data when it is not
         within the context of a H2020 project?

   Include the household dynamics:
        Which people from the households are expected to integrate the solution
         in their daily life?
        How to reach all household members?

   What could be the application in different contexts (e.g. with different
    building profiles; less electrical heating)?

Gaming with Energy Data and Energy Savings
GreenPlay project – Game to promote energy efficency
                                             actions

Oriane Marchal
oriane.marchal@euroquality.fr