A PARTNERSHIP WITH MACKAY CUTTERS 2020 & BEYOND
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A PARTNERSHIP WITH
M A C K AY C U T T E R S 2 0 2 0 & B E YO N D
Version 8 August 2020
MACKAY CUTTERS
The game of Rugby League has been a staple in the community of
Mackay for as long as I can remember. From the days of watching
the game at the Mackay showgrounds, while sitting on the
greyhound track around the field, to now being able to watch the
game at our wonderful Mackay stadium, it continues to bring the
community together.
We at the Mackay Cutters believe in “Developing Pathways &
Growing Communities”, this is what drives us to succeed as a club
and underpins our decisions and direction. We do this by
ensuring that we create real pathways for players’ rugby league
goals as well as ensuring we deliver community-based programs
and initiatives that enrich and grow our community while utilising
our sporting profile.
We believe strongly in Integrity, Humility, Competitive Spirit,
Pride in our Club and Strength in Community.
We strive to deliver these qualities while representing Mackay
through the game we love, Rugby League.
We’re a part of the community and the community is a part of us.
We look forward to your support in 2020 and beyond.
STEVE DOWDEN
MACKAY CUTTERS | CHAIRMAN
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2
LEADERSHIP & PERFORMANCE
OUR KEYS TO SUCCESS
BOARD OF DIRECTORS EXECUTIVE TEAM COACHING TEAM
Steve Dowden (Chair) Lianne Gee | Manager – Business Operations Scott Thorburn | Coaching Director
Sam Ramsamy-Bliss Linda Matsen | Manager – Finance & Administration Michael Crawley | Head Coach
Sean Kelly Sheridan Hunt| Marketing & Administration Assistant Timothy Rogers| Head of Performance
Michael Luck Michael Comerford | HDC U20 Coach
Melissa Sorensen Tom Heggie | MMC U18 Coach
Scott Thorburn Sam Ramsamy-Bliss | Women’s Academy Director
Adam Wright
Chris Wright
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3
WHO WE ARE G A M E D A Y E X P E R I E N C E
a place where the entire community
can come together & enjoy the footy
O F F I C I A L P A T H W A Y M A C K A Y C U T T E R S H O M E
P A R T N E R T O T H E N R L G A M E L I V E S T R E A M
north queensland cowboys
M A C K A Y C U T T E R S
C U T T E R S C A R E D I G I T A L M E D I A & D I R E C T
school based M A I L D A T A B A S E
wellbeing program
cumulative audience in excess of
26,000 followers/subscribers
C H A N G E T H E
G A M E I N I T I A T I V E C U T T E R S
tackle mental
M E M B E R S H I P
health head on
P R O G R A M
exciting new benefits in 2020
C O R P O R A T E C A R E
P R O G R A M
workplace health & wellbeing C U T T E R S W O M E N S
A C A D E M Y P R O G R A M
new in 2020
J U N I O R C U T T E R S
A C A D E M Y
U13–U16 Boys & U14-U16 Girls
C U T T E R S U 2 3
D E V E L O P M E N T S Q U A D
R E C O N C I L I A T I O N new in 2020
A C T I O N P L A N ( R A P )
we help influence social change
for Aboriginal & Torres Strait
Islanders and other Australians M A L M E N I N G A C U P
U 1 8 S Q U A D
I N T R U S T S U P E R
C U P S Q U A D
H A S T I N G S D E E R I N G
our senior team – part
of the Queensland Cup C O L T S U 2 0 S Q U A D 4
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MACKAY CUTTERS
OUR AUDIENCE
131,000 Potential Regional
TV Audience
15,000
95,000 Cumulative
Daily Radio Listeners Home Crowd
7,000 D ATA B A S E C O N TA C T S
76 +
A Diverse Partner And
Corporate Business Network
1,600 Average Livestream Views of Home Games to over
26 Countries Worldwide
We work with over 60 local & national mental
health organisations to ensure we looking after
not only our club but our local community
Delivered to over 1200 students
across 30+ schools
Delivered to over 350 employees
across 20+ businesses statewide 5
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MACKAY CUTTERS SOCIAL AUDIENCE
Mackay Cutters | Queensland Rugby League | Intrust Super Cup
FACEBOOK
124,682 audience
Mackay Cutters
Intrust Super Cup
Queensland Rugby League
INSTAGRAM
366,000 +
229,000 followers SOCIAL MEDIA FOLLOWERS
@MackayCutters ACROSS QRL CHANNELS
@IntrustSuperCup
@QldRugbyLeague
TWITTER
12,744 followers
@Mackaycutters
@IntrustSuperCup
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CUTTERS IN COMMUNITY
A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS
CORPORATE CARE CUTTERS CARE CHANGE THE GAME MACKAY CUTTERS ACADEMY
| healthy body = healthy mind = high performance | | healthy body = healthy mind | | tackle mental health head on | | from cutters to cowboys |
This highly motivating educational session is Our in-school program seeks to provide A program delivered to our club & local Allows both male & female young
designed to lead businesses & their teams to the a fun session of healthy learning and community, raising awareness about the footballers the opportunity to stay in
understanding of why & how health & wellbeing physical activity to teach the kids some issue of mental health & suicide Mackay and continue their rugby league
practices can lead to higher productivity and fundamentals of sport and team prevention. Assisting local organisations education. It’s our PATHWAY TO THE
performance in work and life. Sessions are run by building exercises. Sessions are run by to raise their profiles within our TOP, developing rugby league talent in
our degree qualified Performance Team. our coaching team and players. community. North Queensland.
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The inaugural year of the Mackay Cutters Women’s Academy in
2020 continues the commitment of the club to nurture and create
opportunities for the region’s talent.
The Cutters Women’s Academy provides a structured pathway to
support the coaching and development of talented young women
into elite rugby league and is a strategic step toward the formation
of a North Queensland NRLW team.
The academy delivers a best practice coaching and development
program led by experienced coaching staff so that players can reach
their full potential while staying within the Mackay region.
Talent will be identified and invited to participate in a minimum of
six academy sessions.
Participants will be identified via:
• Grassroots junior and senior club competitions
• Schoolgirl competitions
• Representative pathways
• The Queensland School Sport Rugby League State Championships
• Rugby league carnivals
• School and club recommendations
The 6-week academy will culminate in a City v Country game, (date
TBC) made up of the academy participants, so that it can assist in the
selection of Women’s representative sides for 2020.
The program aligns with the purpose of the Cutters Junior Academy,
to provide skills enhancement, best practice training techniques,
support and guidance, and elite-level coaching.
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8
As part of our Change the Game initiative, 2020 will see the introduction of our
inaugural Mackay Cutters U23’s Development Squad allowing us to ‘keep in
touch’ and ‘stay engaged’ with those players who may be too old for the U20’s
squad but are not quite ready for our Intrust Super Cup squad.
As a club we have recognised that there is a gap in our recruitment and retention
of players. We have found that after players finished in our under 20s squad,
or players that do pre-seasons with us from local league however not yet at the
top level, they return to local league and we lose contact.
We believe that these players need further training and attention from the
Mackay Cutters. To close this gap, we have created the under 23 development
squad, where we continue our relationship with these players and development
of their skills base.
This has a twofold impact. We improve the players who then improve local
league, and we then ensure local Players continue to be developed, and then
feed back into our club as local content. This ensures that we not only talk about
Developing Pathways, but we put real action behind it.
The U23 Development Academy will run from February to September each
season from 2020.
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OUR VISION FOR RECONCILIATION
The Mackay Cutters have had a proud association with Aboriginal
and Torres Strait Islander peoples since the club’s inception in 2008.
The Mackay Cutters have undertaken this Reconciliation Action Plan
to ensure we continue to engage with Aboriginal and Torres Strait
Islander communities whilst making a positive contribution to
closing health and educational gaps between Aboriginal and Torres
Strait Island peoples and non-Aboriginal and Torres Strait Islander
peoples.
Our vision for reconciliation is to strengthen connections and
relationships with the community, build and increase respect for
Aboriginal and Torres Strait Islander peoples and their culture, to
continue to acknowledge our proud Aboriginal and Torres Strait
Islander history and to demonstrate our commitment to
reconciliation to a wider audience with the overarching aim of
closing health and educational gaps for Aboriginal and Torres Strait
Islander peoples. It is further to provide an environment which is
free from discrimination and promotes respectful and positive
behaviours.
This vision is valued by our Board of Directors, CEO, Administration,
Coaching Staff, Playing Group and every employee and volunteer
involved with the Club. Our Club will continue to build strong
associations with all Aboriginal and Torres Strait Islander peoples
across Australia. By realising this vision, we can help
influence social change for Aboriginal and Torres
Strait Islanders and other Australians.
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10M A C K AY D I S T R I C T R U G BY L E A G U E + M A C K AY J U N I O R R U G BY
L E A G U E + M A C K AY C U T T E R S
A Whole of Game
Approach from
2020
C AT E R G O R Y PA R T I C I PA N T S
Registered Players 3705+
(3100 juniors + 605 seniors)
(5% growth in 2019)
(Top 5 regions for retention rate nationally)
Senior Players 605
(Top 5 regions for retention rate nationally)
Female Players 535 (36% growth in 2019)
Cutters Academy 180 (first Academy to begin in Qld)
Mackay Cutters Squads 150 (U18, U20, ISC)
All Abilities Competition 4 teams (only comp. in northern region)
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11BRAND IP, IMAGE
TAILOR-MADE AWARENESS &
LIVE
ACTIVATION
RIGHTS
AMBASSADORS
PARTNERSHIPS BUSINESS
NETWORK DATABASE
We pride ourselves on our approach to our
commercial partnerships, ensuring we construct
a partnership that is tailored to your business. CORPORATE DIGITAL
EXPERIENCE ENGAGEMENT
There are a number of opportunities for you to
align your brand with the Mackay Cutters…
COMMUNITY
MERCHANDISE
ENGAGEMENT
MEMBERSHIP
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12MACKAY CUTTERS
ON KIT & BRAND PLACEMENT
Brand awareness on the Mackay Cutters on-field playing kit via logo placement on the:
• Sleeves of the playing jersey
• Neckline of the playing jersey
• Upper & lower back of the playing jersey
• Front and back of shorts
In addition, your brand can also feature on the:
• Mackay Cutters Captain's Run jersey
• Mackay Cutters training apparel
• Replica apparel and supporter range (available in-store)
• Mackay Cutters Academy kit
• Ball Kids Kit
• U20’s and U18’s specific kit pieces
Brand placement also available:
• Inside the Mackay Cutters Dressing Sheds
• Inside the Mackay Cutters Coaches box
• Mackay Cutters media walls/ backdrops
• Stadium Mackay signage (could include fence signage, banner flags, run on tunnel etc.)
• Marketing materials – social media, website, EDM’s etc.
Version 8 August 2020 13STADIUM SIGNAGE
Games at Stadium Mackay attract in excess of 129,000 viewers locally
and nationally in the lead up to and during 11 x home games and an
average crowd of 1,500 per game. Your signage will also be seen at
other stadium events and news conferences with television coverage.
This signage will give your business prime exposure to these viewers.
Business partners can utilise branding at the stadium through:
• Scoreboard
• Field of play signage
• Tunnel signage
• Dressing shed/gym signage
• Bar signage/naming rights
• Corporate Lounge signage/naming rights
• Canteen signage/naming rights
• Grandstand rights (bay 3 members area, naming rights)
• Honour boards
NB: cost of signage and maintenance of signage at the partner’s expense. The partner will be
notified when maintenance is required. If the partner does not attend to the maintenance within
the required timeframe then the Mackay Cutters reserve the right to remove this signage until the
requested repairs are made. Final signage measurements, placement and design to be confirmed
with the Mackay Cutters prior to signage erection.
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14MACKAY CUTTERS
GAME DAY EXPERIENCE
Game Day Activation | Average home game crowd 1,500
A game day at Stadium Mackay is much more than just a game – your business can take ownership of
a Mackay Cutters home game enabling you to showcase your brand, products and services
in-stadium and to a huge local audience (largest home crowd in Queensland Intrust Super Cup games,
not including PNG).
Benefits include but not limited to:
• Extra PA announcements throughout the day acknowledging your business as game day partner
• Around the ground and on field promotional opportunities before the game and at halftime
• Acknowledgements on the scoreboard video screen
• Ability to display extra signage and erect marquees around the grounds on the day and promote
your business with promotional giveaways
• Acknowledgments as game day partner in television and radio advertising in the week leading up to
the game
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Version 8 August 2020DIGITAL CAMPAIGNS
Reach an engaged audience of national and regional customers through digital
advertising with the Mackay Cutters! We will create or share your existing post
across the club’s platforms – club website (mackaycutters.com.au), social media
profiles and direct email marketing. (Content to be supplied to Mackay Cutters in conjunction with
partnership agreement)
CUTTERS LIVESTREAM
Our home games are professionally livestreamed to over 26 countries across the
world. With an average audience in excess of 1600 viewers this is a great
opportunity to showcase your brand with either a naming rights partnership or an
advertising opportunity.
CUTTERS TV
Be a part of our weekly Cutters TV social media package. Cutters TV features a
different topic each week involving players, staff and new in 2020 a local business.
With the average viewing rate well into the thousands this is another great
branding platform for your business.
WEBSITE
As part of your partnership with the Mackay Cutters your brand will feature on our
website and there are additional opportunities to advertise on our website on a
weekly/monthly/annual basis. This would provide a direct link to your website.
MONTHLY NEWSLETTER + EDM’s
Advertise your brand on our monthly newsletter and game day emails which are
sent out to our database of over 7000.
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16MACKAY CUTTERS
MORE WAYS TO PARTNER OUR TEAM
There’s a partnership element to suit every business need. Don’t see it below, we can make it happen!
CUTTERS CREW JERSEY PARTNERSHIP (#1 – 17)
The perfect opportunity to partner with a Mackay Cutters player and increase your company’s brand awareness. Your
business can take ownership of a jersey number. Your player will be introduced on the scoreboard along with your logos
and by our ground announcer at the start of each home game and whenever they are mentioned throughout the game.
MACKAY CUTTERS LITTLE LEAGUE
Your business can become a part of our half time entertainment where our local junior teams (usually 4 teams/week) are
invited to play an 8-minute game on field.
COMMUNITY PROGRAMS
Change the Game | Cutters Care | Cutters Corporate Care
Partnering with one of our community programs includes your business branding on all associated marketing materials &
brand recognition at all sessions. Your brand media will also feature on the Change the Game sign which is situated at the
entrance of Casey Avenue Stadium. Your business can also supply marketing materials which we will distribute at our
sessions.
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17M AC K AY C U T T E RS
M E M B E RS H I P P RO G R A M
Our membership program and database continues to grow each year. Bay 3 of our grandstand is a dedicated VIP members area, we also host
dedicated member activities and events throughout the season.
Here are a few ways for your business to become involved as a membership partner:
• Naming rights of the Membership program – includes your logo on bay 3 grandstand seating
• Membership Partner – in return for an exclusive member deal/s we will feature your logo on all member marketing materials & we will promote
this deal on our website, newsletter and social media platforms.
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18M A C K AY C U T T E R S C O R P O R AT E H O S P I TA L I T Y
Entertain your clients, gather with staff, family and friends in one of our fully serviced corporate areas at all or any one of our home games.
We have a range of facilities available including
• external corporate boxes (8 and 12 seats) – hospitality packages available
• internal all-inclusive VIP lounge which provides the perfect networking opportunity, with a buffet, bar & air-conditioned comfort
• all-inclusive corporate suites (10-12 seats), includes a buffet, private fridge & air-conditioned comfort
Version 8 August 2020 19BUILDING YOUR NETWORK
RETURN ON INVESTMENT
A partnership with the Mackay Cutters provides an extensive range of options in which to engage your most important clients and customers, or to provide
staff reward or incentive. The Mackay Cutters have developed a calendar of engagement enabling you more options to use Rugby League as a tool to attract
and entertain your clients and also offer additional partnership opportunities; including but not limited to:*
CHANGE THE INTRUST SUPER
JUNIOR MACKAY GAME MID MACKAY MACKAY MACKAY CUTTERS
CUTTERS CUP GRAND BUSINESS
CUTTERS COMMUNITY SEASON CUTTERS CUTTERS
TRIAL FINAL PARTNER & CLUB
ACADEMY PROGRAMS – FUNCTION MEMBERS PRESENTATION
COMMENCES GAMES CORPORATE CARE DAY QRL AWARDS NIGHT CHRISTMAS
& CUTTERS CARE DINNER PARTY
MACKAY MACKAY ANNUAL LADS
WOMEN IN CAIRNS
CUTTERS CUTTERS SEASON PAPUA NEW LUNCH – CORPORATE
LEAGUE SUPPORTERS
WOMEN’S SEASON COMMENCES GUINEA TRIP CHANGE THE FITNESS
EVENT TRIP –
DEVELOPMENT LAUNCH GAME FUND CHALLENGE!
CHARTER
ACADEMY FUNCTION RAISER
FLIGHT
* Events may change from season to season and are dependant on the QRL draw and stadium events.
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20MACKAY CUTTERS
PARTNER FAMILY
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21M A C K AY C U T T E R S . C O M . A U
CONTACT
Lianne Gee MANAGER | Business Operations
M 0409 484 749
Version 8 August 2020 E ceo@mackaycutters.com.au 22You can also read
