A PARTNERSHIP WITH MACKAY CUTTERS 2021 & BEYOND
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A PARTNERSHIP WITH M A C K AY C U T T E R S 2 0 2 1 & B E YO N D
MACKAY CUTTERS
The game of Rugby League has been a staple in the community of Mackay
for as long as I can remember. From the days of watching the game at the
Mackay showgrounds, while sitting on the greyhound track around the field,
to now being able to watch the game at our wonderful Mackay stadium, it
continues to bring the community together.
We at the Mackay Cutters believe in “Developing Pathways & Growing
Communities”, this is what drives us to succeed as a club and underpins our
decisions and direction. We do this by ensuring that we create real pathways
for players’ rugby league goals as well as ensuring we deliver community-
based programs and initiatives that enrich and grow our community while
utilising our sporting profile.
We believe strongly in Integrity, Humility, Competitive Spirit, Pride in our Club
and Strength in Community. We strive to deliver these qualities while
representing Mackay through the game we love, Rugby League.
We’re a part of our community and the community is a part of us.
We look forward to your support in 2021 and beyond.
STEVE DOWDEN
MACKAY CUTTERS | CHAIRMAN
Ver A Dec 2020
2
CLUB INSIGHTS
Our Purpose
Our purpose is to provide a pathway for and to develop the next generation of elite rugby league
players, achieve success on the field, and foster strong relationships in our local community.
Our Vision
To be a winning rugby league football club that is respected by our community and engaged with
our members, fans and partners in an environment where continuous improvement and sustainable
growth are central to the future success of our club.
Our Mission
To be the greatest team both on and off the field and a Club that people can be proud of because of
how we play the game, live our values, conduct business and positively engage with our local
community.
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CLUB INSIGHTS
Values Behaviours
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4
LEADERSHIP & PERFORMANCE
OUR KEYS TO SUCCESS
BOARD OF DIRECTORS EXECUTIVE TEAM COACHING TEAM
Steve Dowden (Chairman) Lianne Gee | Manager – Business Operations Michael Crawley | Head Coach
Sam Ramsamy-Bliss Linda Matsen | Manager – Finance & Administration Timothy Rogers| Head of Performance
Sean Kelly Sheridan Hunt| Marketing & Administration Assistant Tom Heggie | HDC U21 Coach
Michael Luck Mason Thorpe | Football & Facility Coordinator Nick Swan | MMC U18 Coach
Melissa Sorensen John Mulherin | CCC U16 Coach
Scott Thorburn Marco Peters | Women’s Head Coach (MCW)
Adam Wright Sam Ramsamy-Bliss | Women’s Academy Director
Chris Wright Brett Sartor | Head of Medical
Gorden Gu | Physiotherapist
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5
OUR TEAMS IN 2021
U21 U18 U16 U19
ISC
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OUR REACH
Ver A Dec 2020
Join us in 2021
7
CUTTERS IN COMMUNITY
A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS
CORPORATE CARE CUTTERS CARE CHANGE THE GAME MACKAY CUTTERS ACADEMY
| healthy body + healthy mind = | healthy body = healthy mind | | tackle mental health head on | | from cutters to cowboys |
high performance | Our in-school program seeks to A program delivered to our club & Allows both male & female young
This highly motivating educational provide a fun session of healthy local community, raising awareness footballers the opportunity to stay
session is designed to lead learning and physical activity to about the issue of mental health & in Mackay and continue their rugby
businesses & their teams to the teach the kids some fundamentals suicide prevention. Assisting local league education. It’s our
understanding of why & how health of sport and team building organisations to raise their profiles PATHWAY TO THE TOP, developing
& wellbeing practices can lead to exercises. Sessions are run by our within our community. rugby league talent in North
higher productivity and performance coaching team and players. Queensland.
in work and life. Sessions are run by
our degree qualified Performance
Team. 8
Ver A Dec 2020
OUR VISION FOR RECONCILIATION
The Mackay Cutters have had a proud association with Aboriginal and Torres
Strait Islander peoples since the club’s inception in 2008. The Mackay Cutters
have undertaken this Reconciliation Action Plan to ensure we continue to
engage with Aboriginal and Torres Strait Islander communities whilst making
a positive contribution to closing health and educational gaps between
Aboriginal and Torres Strait Island peoples and non-Aboriginal and Torres
Strait Islander peoples.
Our vision for reconciliation is to strengthen connections and relationships
with the community, build and increase respect for Aboriginal and Torres
Strait Islander peoples and their culture, to continue to acknowledge our
proud Aboriginal and Torres Strait Islander history and to demonstrate our
commitment to reconciliation to a wider audience with the overarching aim
of closing health and educational gaps for Aboriginal and Torres Strait
Islander peoples. It is further to provide an environment which is free from
discrimination and promotes respectful and positive behaviours.
This vision is valued by our Board of Directors, CEO, Administration, Coaching
Staff, Playing Group and every employee and volunteer involved with the
Club. Our Club will continue to build strong associations with all Aboriginal
and Torres Strait Islander peoples across Australia. By realising this vision, we
can help
influence social change for Aboriginal and Torres Strait Islanders and other
Australians.
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R U G BY L E A G U E M A C K AY & D I S T R I C T + M A C K AY C U T T E R S
A Whole of Game Approach
C AT E R G O R Y PA R T I C I PA N T S
Registered Players 3705+
(3100 juniors + 605 seniors)
(5% growth in 2019)
(Top 5 regions for retention rate nationally)
Senior Players 605
(Top 5 regions for retention rate nationally)
Female Players 555 (36% growth in 2020)
Cutters Women’s Academy 60 (Opens & U18’s)
Cutters Academy 180 (first Academy to begin in Qld)
Mackay Cutters Squads 160 (U16, U19W, U18, U21, ISC)
All Abilities Competition 4 teams (only comp. in northern region) 10
Ver A Dec 2020MACKAY CUTTERS
OUR AUDIENCE
131,000 Potential Regional
TV Audience
15,000
Cumulative
95,000 Home Crowd
Daily Radio Listeners
5 , 0 0 0 D ATA B A S E C O N TA C T S
76 +
A Diverse Partner And Corporate
Business Network
1800 Average Livestream Views of Home Games to over 26 Countries Worldwide
Delivered to over 1500 students
3000+ Contacts across 30+ schools
5,500+ Followers
3000+ Followers
15,500+ Followers We work with over 60 local & national mental
Delivered to over 350 employees health organisations to ensure we looking after
Ver A Dec 2020 across 20+ businesses statewide not only our club but our local community 11MACKAY CUTTERS SOCIAL AUDIENCE
Mackay Cutters | Queensland Rugby League | Intrust Super Cup
FACEBOOK
124,682 audience
Mackay Cutters
Intrust Super Cup
Queensland Rugby League
INSTAGRAM
229,000 followers
366,000 +
@MackayCutters SOCIAL MEDIA FOLLOWERS
ACROSS QRL CHANNELS
@IntrustSuperCup
@QldRugbyLeague
TWITTER
12,744 followers
@Mackaycutters
@IntrustSuperCup
Ver A Dec 2020
12NEW IN
2021
Ver A Dec 2020
13M A C K AY C U T T E RS W O M E N ’ S
|Game on in 2021|
The inaugural year of the Mackay Cutters Women’s U19’s is the second phase
of our commitment to nurture and create opportunities for the region’s talent.
As a progression from our junior girls academies, we began with our inaugural
Women’s Academy (U18’s & Open) in 2020. We do what we say we’re going
to do, and now our ladies will have their own Mackay Cutters team in 2021!
The Cutters Women’s Academy and U19’s squad provides a structured pathway
to support the coaching and development of talented young women into elite
rugby league and is a strategic step toward their progression into the QRLW’s
Northern Stars team run by the NQ Cowboys.
Our Women’s program delivers a best practice coaching and development
program led by experienced coaching staff, this enables players to reach their
full potential while staying within the Mackay region surrounded by the support
of their family and friends.
Talent will be identified and invited to participate over an eight-week period in a
four round North Queensland U19 Women’s competition. Games will alternate
with our new Cyril Connell Cup U16’s competition.
Our Women’s academy will comprise of six academy sessions prior to the
commencement of the local league competition.
➢ Participants will be identified via:
➢ Grassroots junior and senior club competitions
➢ Schoolgirl competitions
➢ Representative pathways
➢ The Queensland School Sport Rugby League State Championships
➢ Rugby league carnivals
➢ School and club recommendations
PA R T N E R S H I P O P P O R T U N I T Y
YOUR BUSINESS LOGO CAN FEATURE ON THE
TOP REAR OF OUR WOMENS JERSEYS IN 2021!
Ver A Dec 2020 14As part of our pathways program, 2021 will see the return of our Cyril Connell Challenge
U16 Squad allowing us to connect with our younger players earlier on in their rugby league
journey.
The Cyril Connell Challenge U16 Squad provides a structured pathway to support the
coaching and development of talented young men into elite rugby league and is a strategic
step toward their progression into the Mackay Cutters Intrust Super Cup squad and
ultimately the NRL.
Talent will be identified and invited to participate over an eight-week period in a four round
North Queensland Cyril Connell Challenge U16’s competition. Games will be played
alongside our new Mackay Cutters Women’s U19 competition.
PA R T N E R S H I P O P P O R T U N I T Y
YO U R B U S I N E S S L O G O C A N F E AT U R E O N T H E TO P
REAR OF OUR WOMENS JERSEYS IN 2021!
Ver A Dec 2020
15BUSINESS
PARTNERSHIPS
Ver A Dec 2020
Join us in 2021
16TAILOR-MADE PARTNERSHIPS
IP, IMAGE RIGHTS
We pride ourselves on our approach to our commercial DATABASE
AMBASSADORS
partnerships, ensuring we construct a partnership that is
tailored to your business.
There are a number of opportunities for you to align your BRAND
DIGITA;
brand with the Mackay Cutters. AWARENESS &
ENGAGEMENT
LIVE ACTIVATION
What does your business want to achieve from a
partnership with our club?
BUSINESS… MERCHANDISE
CORPORATE
MEMBERSHIP
EXPERIENCE
COMMUNITY
ENGAGEMENT
Ver A Dec 2020 17MACKAY CUTTERS
ON KIT & BRAND PLACEMENT
Brand awareness on the Mackay Cutters on-field playing kit via logo
placement on the:
• Sleeves of the playing jerseys
• Neckline of the playing jerseys
• Upper & lower back of the playing jerseys
• Front and back of playing shorts
In addition, your brand can also feature on the:
• Mackay Cutters Captain's Run jersey (ISC squad only)
• Mackay Cutters training apparel
• Replica apparel and supporter range (available in-store)
• Mackay Cutters Academy kits
• Ball Kids Kit
Brand placement also available:
• Inside the Mackay Cutters dressing sheds and gyms
• Inside the Mackay Cutters coaches box
• Mackay Cutters media walls/backdrops
• Stadium Mackay signage (includes fence signage, banner flags, run on
tunnel, bars etc.)
• Marketing materials – social media, website, EDM’s etc.
Ver A Dec 2020
18STADIUM
SIGNAGE
Games at Stadium Mackay attract in excess of 129,000 viewers locally
and nationally in the lead up to and during 11 x home games and an
average crowd of 1,800 per game. Your signage will also be seen at
other stadium events and news conferences with television and
livestreaming coverage. This signage will give your business prime
exposure to a broad demographic of viewers.
Business partners can utilise branding at the stadium through:
• Scoreboard
• Field of play signage
• Tunnel signage
• Dressing shed/gym signage
• Bar signage/naming rights
• Corporate Lounge signage/naming rights
• Canteen signage/naming rights
• Grandstand rights (bay 3 members area, naming rights)
• Ticket box signage
• Honour boards
NB: cost of signage and maintenance of signage at the business partner’s expense.
The business will be notified when maintenance is required. If the business does not attend
to the maintenance within the required timeframe then the Mackay Cutters reserve the right
to remove this signage until the requested repairs are made. Final signage measurements,
placement and design to be confirmed with the Mackay Cutters prior to signage erection.
Ver A Dec 2020
19MACKAY CUTTERS
GAME DAY EXPERIENCE
Game Day Activation | Average home game crowd 1,800
A game day at Stadium Mackay is much more than just a game – your business can take ownership of a Mackay
Cutters home game enabling you to showcase your brand, products and services in-stadium and to a huge local
audience (largest home crowd in Queensland Intrust Super Cup games, not including PNG).
Benefits include but not limited to:
• Extra PA announcements throughout the day acknowledging your business as game day partner
• Around the ground and on field promotional opportunities before the game and at halftime
• Acknowledgements on the scoreboard video screen
• Ability to display extra signage and erect marquees around the grounds on the day and promote your
business with promotional giveaways
• Acknowledgments as game day partner in television and radio advertising in the week leading up to the game
Ver A Dec 2020 20DIGITAL
CAMPAIGNS
Reach an engaged audience of national and regional customers through
digital advertising with the Mackay Cutters! We will create or share your
existing post across the club’s platforms – club website
(mackaycutters.com.au), social media profiles and direct email
marketing. (Content to be supplied to Mackay Cutters in conjunction
with partnership agreement)
CUTTERS LIVESTREAM
Our home games are professionally livestreamed to over 26 countries
across the world. With an average audience in excess of 1600 viewers
this is a great opportunity to showcase your brand with either a naming
rights partnership or an advertising opportunity.
CUTTERS TV
Be a part of our weekly Cutters TV social media package. Cutters TV
features a different topic each week involving players, staff and
business partners. With the average viewing rate well into the
thousands this is another great branding platform for your business.
WEBSITE
As part of your partnership with the Mackay Cutters your brand will
feature on our website and there are additional opportunities to
advertise on our website on a weekly/monthly/annual basis. This would
provide a direct link to your website.
MONTHLY NEWSLETTER + EDM’s
Advertise your brand on our monthly newsletter and game day emails
which are sent out to our database of over 7000.
Ver A Dec 2020 21MACKAY CUTTERS MORE WAYS TO PARTNER OUR TEAM There’s a partnership element to suit every business need. Don’t see it below, we can make it happen! CUTTERS CREW JERSEY PARTNERSHIP (#1 – 17 across all squads) The perfect opportunity to partner with a Mackay Cutters player and increase your company’s brand awareness. Your business can take ownership of a jersey number. Your player will be introduced on the scoreboard along with your logos and by our ground announcer at the start of each home game and whenever they are mentioned throughout the game. MACKAY CUTTERS LITTLE LEAGUE Your business can become a part of our game day half time entertainment where our local junior teams (usually 4 teams/week) are invited to play an 8- minute game on field. COMMUNITY PROGRAMS Change the Game | Cutters Care | Cutters Corporate Care Partnering with one of our community programs includes your business branding on all associated marketing materials & brand recognition at all sessions. Your brand media will also feature on the Change the Game sign which is situated at the entrance of Casey Avenue Stadium. Your business can also supply marketing materials which we will distribute at our sessions. Ver A Dec 2020 22
MEMBERSHIP
PROGRAMS
Our membership program and database continues to grow each
year. Bay 3 of our grandstand is a dedicated VIP members area, we
also host dedicated member activities and events throughout the
season.
Here are a few ways for your business to become involved as a
membership partner:
• Naming rights of the Membership program – includes your logo
on bay 3 grandstand seating
• Membership Partner – in return for an exclusive member deal/s
we will feature your logo on all member marketing materials &
we will promote this deal on our website, newsletter and social
media platforms.
Ver A Dec 2020
23MAC K AY C U T TERS
CO RP ORATE H OS PI TALI TY
Entertain your clients, gather with staff, family and
friends in one of our fully serviced corporate areas at
all or any one of our home games.
We have a range of facilities available including:
• External Corporate Boxes
Grandstand - 8 & 12 seat options + Hospitality packages available.
• Internal All-inclusive VIP Lounge
Up to 10 guests - this setting provides the perfect networking
opportunity, with corporate catering, a three-hour beverage
package & air-conditioned comfort, whilst watching the game from
level two of the stadium.
• Internal All-inclusive Corporate Suites
Up to 10 guests - includes your own air-conditioned suite equipped
with a fully stocked private beverage fridge , welcome cheese
platter and corporate catering whilst watching the game from level
two of the stadium.
Ver A Dec 2020
24The Mackay Cutters have developed a calendar of
BUILDING YOUR engagement enabling you more options to use Rugby League
as a tool to attract and entertain your clients and also offer
NETWORK & additional partnership opportunities; including but not
limited to our annual engagement calendar above
RETURN ON A partnership with the Mackay Cutters provides an extensive
range of options in which to engage your most important
clients and customers, or to provide staff reward or
INVESTMENT incentive.
Version 2 November 2020
Ver A Dec 2020
25MACKAY CUTTERS
CORPORATE FAMILY
CONTACT
Lianne Gee MANAGER | Business Operations
M 0409 484 749
Ver A Dec 2020 E marketing@mackaycutters.com.au 26You can also read
