A project of La Crosse Neighborhoods, Inc - Veterans Memorial Pool
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Veterans Memorial
Pool Campaign
You can help make Veterans Memorial Pool
unlike any other pool in La Crosse
A project of La Crosse Neighborhoods, Inc.
Who We Are
The Veterans Memorial Pool Campaign (VMPC) is a group of community members working together
to champion the renovation of the historic La Crosse Municipal Pool as Veterans Memorial Pool, a
21st-century neighborhood aquatic center welcoming to all ages and abilities.
Our Mission
To support the renovation of Veterans Memorial Pool in order to promote health, lifesaving skills,
neighborhood revitalization, and heritage as an investment in the future of our community.
Our Focus
The City of La Crosse has an approved pool design, allocated $3.138 million in funding, awarded a
construction contract, and begun the first phase of pool construction with a scheduled completion
date of June 2019. Concurrent with this effort, the VMPC is committed to raising $500,000 in funds
for construction, equipment and amenities necessary to complete the project.
We invite you to join us in our cause: the rebirth and re-imagining of Veterans Memorial Pool.
The Once and Future Pool
Located on the ancestral land of the
Ho-Chunk people, the new Municipal Pool
welcomed swimmers from all corners of
La Crosse.
Post WWII, the pool was part of a vibrant
hub for home building and commerce,
with the opening of the first shopping
In 1938, La Crosse citizens partnered center in La Crosse on Campbell Road.
with the Public Works Administration
(PWA) to build and open our first
community swimming pool.
When an aging Memorial Pool closed in
2015, citizens again worked together to
save this walkable, bikeable destination
for swimmers and families from the
surrounding neighborhoods.
The pool renovation is underway and
will reopen in 2019, once again
Renamed “Memorial Pool” and
honoring our heritage, contributing to
dedicated in 1948 to honor American
our health, and connecting the
veterans, the pool continued to serve
community in the heart of La Crosse.
many generations of swimmers.
memorialpool.org
The New Pool Vision
LEAD DESIGN AND ARCHITECTURAL FIRM: AYRES ASSOCIATES & ICONICA
GENERAL CONTRACTOR: WAPASHA CONSTRUCTION COMPANY, INC.
La Crosse's Modern Aquatic Center
Renovation of La Crosse’s first public swimming pool and a Public Works
Administration project that is dedicated to veterans. The project will update the
historic bathhouse while converting the facility into a modern aquatic center to
serve the greater community. The pool location has spectacular views of
Grandad’s Bluff and is convenient for many La Crosse area families and
residents of all ages and abilities.
Updated Entrance
Circle drive and signage at front entrance with additional parking and access
for the disabled
Veterans' memorial & flagpole: New bronze plaques mounted to pillars of the
original marble pool vessel walls
Improved Bathhouse with Highlighted Historic Features
Updated entrance with original “Municipal Pool” monument sign, new
architectural skylights and attractive check-in counter with concessions area
Renovated locker rooms complete with updated plumbing, mechanical, and
electrical as well as a unisex ADA bathroom
Large Deck Area with Shaded Zones and Lawn Area
New loungers, tables, shade structures, and a grassy picnic area
Deck shower & nighttime deck lighting
New Heated Pool Features
New pool vessel with state-of-the-art heating and gutter filtration
Underwater lighting, new pool ladders and lifeguard chairs
ADA ramp and pool-lift along with a gentle stairway entrance into the pool
Wading zone, 3 water gusher features and shallow area with an underwater bench
8 lap-lane swimming area with removable starting blocks
Deep-water area with drop slide and diving board, suitable for programming
Programs Designed for the Future
Pool schedule, programs, special events and services for today’s modern recreation, instruction, training, and fitness needs serving all ages
and abilities. Neighbors, visitors, special user groups, and partner organizations alike will benefit from this one-of-a-kind facility.
A Variety of Programs in One Location
Open lap swimming for up to 8 lanes and adjustable swim areas that appeal to a wider range of ages and interests
A variety of classes for all levels, from infants to seniors, can be served in warm water with teaching-friendly access
Recreational water sports, training, competition, fitness classes, and therapy
Aquatic activities such as logrolling, paddle boarding, and walking/jogging
Special fee-for-use options for swim teams, clubs, competitions, events, and parties--day and night
Memorial Day celebration as well as special discounts and opportunities to serve Veterans and their families
How Can You Help?
We invite you to join our cause with a donation to the VMPC. Corporate sponsors,
fundraisers, and in-kind donations are welcome. Your contribution will be an investment in
the health, safety, stability and heritage of La Crosse.
The VMPC is a voluntary, charitable project of the La Crosse Neighborhoods, Inc.
501(c)(3) non-profit. Donations are tax deductible and go directly to the project.
Giving Levels Donors can choose to be recognized
on the bath house Wall of Support
Gold
$10,000 and up
Silver
$5,000 – $9,999
Bronze
$1,000 – $4,999 Friend
Any amount up
Please indicate if your donation is in to $999
recognition or memory of someone.
Why Does Your Donation Matter?
Every dollar counts. Leave a lasting impact on the La Crosse community with your donation.
Project items and amenities which the city has designated for campaign funds includes:
Facility & Landscape Features Furnishings
Benches, deck furniture, lifeguard
Plants, trees, irrigation system, shade
chairs and equipment, lockers,
structures, gate, perimeter fence,
picnic tables and umbrellas,
bollards, storefront double doors,
signage, trash receptacles,
admissions desk, flagpole, memorial wall
basketball hoops, bike racks
Other Amenities
Water slide, starting blocks, swim
lanes lines, diving board, deck shower,
drinking fountain, security and
underwater lighting
If you have questions or want to get involved,
memorialpool.org call one of our volunteers at 608-492-4392.
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