A Whole Farm Analysis of the Influence of Auto-Steer Navigation on Net Returns, Risk, and Production Practices

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Journal of Agricultural and Applied Economics, 43,1(February 2011):57–75
                                                       Ó 2011 Southern Agricultural Economics Association

A Whole Farm Analysis of the Influence of
Auto-Steer Navigation on Net Returns,
Risk, and Production Practices

Jordan M. Shockley, Carl R. Dillon, and Timothy S. Stombaugh

        A whole farm economic analysis was conducted to provide a detailed assessment into the
        economic, risk, and production implications due to the adoption of auto-steer navigation. It
        was determined that auto-steer navigation was profitable for a grain farmer in Kentucky with
        net returns increasing up to 0.90% ($3.35/acre). Additionally, the technology could be used
        in reducing production risk. Adoption of the technology also alters production practices for
        optimal use.

        Key Words: economics, farm management, mean-variance, precision agriculture, simulation

        JEL Classifications: C61, C63, D81, Q12, Q16

Automated steering (auto-steer) is a navigation           correspondingly different levels of accuracy.
aid that utilizes the global position system (GPS)        The potential benefits of these systems include
to guide agricultural equipment. Auto-steer has           reduction of overlaps and skips, reduced inward
been commercially available for many years.               drift of implements, the lengthening of operator’s
There are many combinations of auto-steer                 workday, accurate placement of inputs, and re-
systems and GPS receivers available with                  duced machinery costs resulting from an increase
                                                          in machinery field capacity. The increase in ma-
                                                          chinery field capacity not only could reduce
Jordan M. Shockley is post doctoral scholar, Department
of Agricultural Economics, University of Kentucky,        direct costs, but permit more land area to be
Lexington, KY. Carl R. Dillon is professor, Department    planted closer to the optimal date. These ad-
of Agricultural Economics, University of Kentucky,        vantages provide incentive for producers to
Lexington, KY. Timothy S. Stombaugh is associate
extension professor, Department of Biosystems and
                                                          evaluate the potential of this technology in
Agricultural Engineering, University of Kentucky,         their farm operation.
Lexington, KY.                                                Many Kentucky farmers have adopted some
    The authors would like to thank the editor and the    form of GPS-enabled navigation technology. The
three anonymous reviewers for their helpful com-
ments. This research was partially funded by a U.S.
                                                          trend for most Kentucky farmers is to first adopt
Department of Agriculture-Cooperative State Re-           a bolt-on auto-steer system equipped with a sub-
search, Education, and Extension Service Grant titled     meter receiver on the self-propelled sprayer. For
‘‘Precision Agriculture: Development and Assessment       the utmost accuracy, a Kentucky farmer upgrades
of Integrated Practices for Kentucky Producers’’ and
was supported by the University of Kentucky Agricul-      to an integral valve system with a Real Time Ki-
tural Experiment Station. It is published by permission   nematic (RTK) GPS receiver on the tractor. Few
of the Director as station manuscript number 10-04-       Kentucky farmers have utilized auto-steer systems
110. Any opinions, findings, conclusions, or recom-
                                                          on their harvesters, but when they do, it is common
mendations expressed in this publication are those of
the authors and do not necessarily reflect the views of   to use a bolt-on system. Despite rapid adoption,
the U.S. Department of Agriculture.                       the quantitative benefits of auto-steer have been
58                                         Journal of Agricultural and Applied Economics, February 2011

scrutinized by farmers. A thorough investigation       risk was incorporated. However, the lack of
by researchers into this technology is long over-      yield data, and the interactive effects of pro-
due. Issues regarding profitability, interactive ef-   duction practices, necessarily led to overly re-
fects of production practices, and the often ignored   strictive assumptions and results. Others have
issue of risk are all essential to evaluate.           developed theoretical models that suggested
    The majority of existing studies conducted         variable rate technology could be utilized in
on navigational technologies focused on field          managing production risk (Lowenberg-DeBoer,
performance or general overviews of the tech-          1999). The investigation into auto-steer as a risk
nology, which ultimately emphasized engineer-          management tool was meager, therefore it be-
ing concepts. Field performance studies focused        came an objective of this study.
on issues regarding accuracy, topography, speed,           The objectives of this study are to: (1) de-
and evaluation methods (Ehsani, Sullivan, and          termine profitability of auto-steer under various
Walker, 2002; Gan-Mor, Clark, and Upchurch,            scenarios; (2) determine if auto-steer can be
2007; Stombaugh et al., 2007; Stombaugh and            utilized as a tool for risk management; (3) de-
Shearer, 2001). Research involving the overall         termine optimal production practices under var-
status of navigational technologies in North           ious scenarios with and without auto-steer; (4)
America and Europe had also been reported              determine the break-even acreage level, payback
(Adamchuk, Stombaugh, and Price, 2008; Keicher         period, and return on investment for the adoption
and Seufert, 2000; Reid et al., 2000). Other re-       of auto-steer; and (5) determine the impact of
search previously conducted had focused on the         input price on the profitability of auto-steer. A
economics of auto-steer.                               whole farm economic model is used to provide
    Economic studies regarding auto-steer often        a detailed assessment of auto-steer options for
utilized simple techniques which failed to en-         a hypothetical grain farm in Kentucky. Due to
compass all benefits and costs of the technology.      the adoption trend for auto-steer by Kentucky
A limited number of whole farm economic                farmers, investigations are undertaken consider-
studies of auto-steer had been conducted (Griffin,     ing three scenarios: (1) the addition of a bolt-on
Lambert, and Lowenberg-DeBoer, 2005, 2008).            auto-steer system with a sub-meter receiver on
These economic studies had not included a farm         a self-propelled sprayer, (2) the addition of an
manager’s ability to exploit the technology by         integral valve auto-steer system with an RTK
altering production practices to increase profit-      GPS receiver on a tractor, and (3) the addition of
ability or reduce risk. While some of these            both auto-steer systems to the farm enterprise.
studies were helpful, the economic potential of        Scenario three investigates the situation in which
the technology may be understated to the extent        a farmer is utilizing sub-meter auto-steer on the
that substitution of inputs and alteration of pro-     sprayer and an RTK auto-steer on the tractor.
duction practices were not addressed in these          Hence, the benefits and costs of both systems are
models. Widespread interest, coupled with the          incorporated into the model. All five of the
scarcity of studies, motivates the incorporation       above objectives are investigated for each of the
of this technology into a more complete whole          above scenarios as well as incorporating four
farm planning model. By including alternative          farmer risk aversion attitudes: neutral, low, me-
production practices, economic optimization can        dium, and high risk aversion for objectives one
be achieved. In turn, this allows investigation        through four. The four risk aversion levels rep-
into the full potential of auto-steer on the farm.     resent a desire to maximize net returns that are
    Few researchers conducted in-depth risk            50%, 65%, 75%, and 90% likely to be achieved
analyses of precision agriculture technologies,        for neutral, low, medium, and high risk aversion
beyond the present focus of this study. Dillon         levels, respectively.
et al. (2005) conducted educational workshops
to inform farmers of the risk management po-           Analytical Procedure
tential of precision agriculture. Oriade and
Popp (2000) conducted a whole farm planning            The experimental framework for this study in-
model of precision agriculture technology where        cludes the production environment, the economic
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                                   59

Table 1. Summary of Corn Production Practices Utilized within this Studya
Planting Date                                                     March 25, April 1, April 8, April 15, April 22,
                                                                    April 29, May 6, May 13, May 20
Maturity group (growing degree days)                              2,600–2,650, 2,650–2,700, 2,700–2,750
Plant population (plants/acre)                                    24,000; 28,000; 32,000
Row spacing                                                       300
Plant depth                                                       1.50
Nitrogen rate (actual lbs/acre)                                   100, 150, 175, 200, 225
Summary of Soybean Production Practices Utilized within this Study
Planting date                                         April 22, April 29, May 6, May 13, May 20,
                                                         May 27, June 3, June 10, June 17
Maturity group                                        MG2, MG3, MG4
Plant population (plants/acre)                        111,000; 139,000; 167,000
Row spacing                                           150, 300
Plant depth                                           1.250
a
 Both corn and soybean production practices chosen for this investigation were consistent with the University of Kentucky
Cooperative Extension Service grain crop recommendations.

optimization whole farm model, and the specific               Department of Agricultural (USDA) Natural
conditions and resource base of the hypothetical              Resources Conservation Service (NRCS) (2008).
farm that represents the study focus. These are               After identifying all soil series located in
each discussed in turn to establish the analytical            Henderson County, information on those soil
framework of the study.                                       series was gathered using the NRCS Official Soil
                                                              Series Description from their website. Four rep-
                                                              resentative soils (deep silty loam, deep silty clay,
The Production Environment                                    shallow silty loam, and shallow silty clay) were
                                                              utilized in the biophysical simulation models.
Production data estimates were determined using               Finally, numerous production practices were
Decision Support System for Agrotechnology                    defined to complete the minimum requirements
Transfer (DSSAT v4), a biophysical simulation                 to operate DSSAT. Production practices were
model (Jones et al., 2003). DSSAT has provided                identified for both corn and full season soybeans
underlying production data for almost 15 years in             in accordance with the University of Kentucky
studies covering a multitude of geographic                    Cooperative Extension Service Bulletins (2008).
locations and experimental requirements as evi-               Varying production practices utilized in this
denced by relevant refereed publications in                   study included planting date, crop variety, plant
numerous journals. When coupled with the vali-                density, row spacing, and fertilizer practices
dation specific to the study at hand, as discussed            (Table 1).
later, DSSAT was determined to be an appropri-                    A comprehensive validation was performed
ate model for this study.                                     on the response of yield estimates to varying
    The minimum input required to develop                     production practices and compared with pertinent
yield estimates in DSSAT includes site weather                literature. For instance, the response of corn yield
data for the duration of the growing season, site             to nitrogen rates exhibited a quadratic response
soil data, and definition of production prac-                 which was consistent with previous studies (e.g.,
tices. Site weather data were obtained from the               Schmidt et al., 2002; Cerrato and Blackmer,
University of Kentucky Agricultural Weather                   1990). Also, comparisons of simulated to actual
Center (2008). Daily climatology data were                    historical yield trends were made for Henderson
collected for 30 years in Henderson County,                   County, Kentucky. Regression analyses were
Kentucky. Soil data were obtained from a Na-                  conducted, in which t-tests confirmed that the
tional Cooperative Soil Survey of Henderson                   simulated yields for both corn and soybeans
County, Kentucky from the United States                       were not statistically different from the actual
60                                          Journal of Agricultural and Applied Economics, February 2011

historical yields, with a significance of 99%.1        discounts the expected net returns by the var-
Discussions with specialists were also con-            iance of net returns.
ducted to confirm that the simulated yield re-             The economic model included decision vari-
sults were reasonable. Overall, yield estimates        ables, constraints, and other data and coefficients.
were believed to be representative of produc-          The decision variables for the model were the
tion in Henderson County, Kentucky. These              land area in corn and soybean production. These
yield data were a key element of the economic          were identified by alternative production possi-
model.                                                 bilities and soil types (Table 1).2 Based on the
                                                       decision variables, expected average yields and
The Economic Model                                     net returns were calculated. For the model to
                                                       determine these decision variables, constraints
The economic framework of a commercial                 were required within the model.
Kentucky corn and soybean producer under no-               Constraints included land available, labor,
till conditions was embodied in a resource allo-       crop rotation, and ratio of soil type. The land
cation model employed within a mean-variance           constraint guaranteed that the combined pro-
(E-V) quadratic programming formulation.               duction of corn and soybeans did not exceed
The model incorporated risk, as measured by            the available land assumed for this study. In
the variance of net returns across years, which        addition, agricultural tasks performed in the
was consistent with formulations developed             production of both corn and soybeans were re-
by Freund (1956). Specifically, the model was          quired. These tasks included: planting, spraying,
modified from Dillon’s (1999) risk management          fertilizing, and harvesting which were con-
model to include additional production practices       strained by the estimated suitable field hours per
such as nitrogen rate and row spacing. The model       week available for performing each operation.
was also modified by allowing multiple weeks           The rotation constraint required 50% of the land
for harvesting. In addition, four land types were      to produce corn and 50% to produce soybeans.
incorporated within the model. Finally, the in-        This represented a 2-year crop rotation typical of
clusion of various auto-steer scenarios distin-        a Kentucky grain producer. Furthermore, con-
guished this model from Dillon’s (1999) model.         straints were required to ensure that production
     The objective of this model was to maximize       practices were uniformly distributed across all
net returns above selected costs less the Pratt risk   soil types. This implied that variable rate by soil
aversion function coefficient multiplied by the        types could not occur.
variance of net returns (referred to hereafter as          Besides the constraints, additional in-
expected net returns). The mathematical repre-         formation required within the model included
sentation of the model can be found in the Ap-         establishing the coefficients, data, and further
pendix. The selected costs incorporated in the         assumptions of the model. The coefficients
model included input variable costs (fertilizer,       necessary for this investigation included labor
herbicide, seed, hauling, and custom application       hours and the prices for corn and soybeans.
of lime, phosphorous, and potassium), operating        Labor hours for producing corn or soybeans
costs (labor, fuel, repairs and maintenance, and       were based on the field capacities of the oper-
interest on operating capital), and the ownership      ating machines. To determine the total labor
cost of auto-steer. The Pratt risk aversion co-        required for each operation, a 10% increase in
efficient measured a hypothetical producer’s           field capacities was employed. This reflected
aversion to risk and was in accordance with            additional labor required for performing other
the method developed by McCarl and Bessler             tasks such as travelling from field to field,
(1989). Intuitively, the model represented the         refilling the seed bins and sprayer tanks, and
typical risk-return tradeoff in which the model
                                                           2 The economic model had the ability to choose

                                                       various production alternatives across the allotted
         R2 for corn and soybean regression analyses
     1 The                                             acres for all scenarios including the base case with
were 0.22 and 0.46, respectively.                      no auto-steer technologies.
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                              61

unloading the grain bin. Furthermore, the pri-              was assumed. As a result, the annualized costs
ces of corn and soybeans were also necessary                of sub-meter and RTK auto-steer were $980
for this analysis. Prices for corn and soybeans             and $4,900, respectively.4 For the addition of
were determined from the World Agricultural                 both auto-steer systems, the costs were added
Outlook Board (2008). Prices used were the                  together for a total investment of $42,000,
2009 median estimates less Kentucky’s basis,                with an annualized cost of $5,880 (Griffin,
which resulted in $9.75/bu and $4.25/bu for                 Lambert, and Lowenberg-DeBoer, 2005, 2008;
soybeans and corn, respectively.                            Stombaugh, 2009; Stombaugh, McLaren, and
    Supplementary data crucial for this inves-              Koostra, 2005).
tigation included the proper land area, suitable                Finally, there were two assumptions within
field hours, and the cost of auto-steer. The land           the model in need of clarification. First, the
area chosen for this study was reflective of                amount of area initially overlapped by the sprayer
Henderson County, Kentucky. Henderson County                and the amount of inward drift by the implements
ranks second in the state in both corn and soy-             attached to the tractor without using auto-steer
bean production (National Agricultural Statistics           was assumed. Secondly, there was an increase in
Service Kentucky Field Office, 2008). According             the operators work day due to the adoption of
to the Kentucky Farm Business Management                    auto-steer. Unfortunately, scientific research per-
Program, a 2,600 acre farm corresponded to the              taining to these factors was lacking since each
upper one third of all farms in management                  was operator dependent. Therefore, these factors
returns as represented by net farm income in the            were evaluated over a range to provide general
Ohio Valley region of Kentucky, where Hender-               economic insight into the profitability of auto-
son County is located (Pierce, 2008). Therefore,            steer under two technological scenarios. The
the acreage level assumed for this investigation            technical coefficients of the model were varied to
was deemed an appropriate size. Suitable field              reflect various overlap and inward drift scenarios.
days were calculated based on probabilities of it           The overlap scenarios for the sprayer were varied
not raining 0.15 inches or more per day over                from 5 ft to 10 ft and the inward drift of imple-
a period of a month.3 This was determined from              ments on the tractor from 0.5 ft to 3 ft. By doing
the 30-year historical climatological dataset pre-          so, both field capacity and cost (inputs, labor, and
viously mentioned. The probabilities were mul-              fuel) for the relative machinery operations were
tiplied by the days worked in a week and hours              affected. The operator’s work day was also
worked in a day to determine expected suitable              evaluated for various increases in hours worked
field hours per week. Moreover, the annualized              per day which reflected the operator’s ability to
ownership cost of both auto-steer systems in-               work longer hours with less fatigue. It was de-
cluded depreciation and the opportunity cost of             termined that varying the hours worked per day
capital invested. Depreciation of the auto-steer            had no impact on profitability unless the farmer
technologies were calculated using the straight-            worked below the original hours assumed for the
line method with an assumed 10-year useful life             base case of 13 hours per day. On the other hand,
and no salvage value. The opportunity cost of               the results from varying the overlapped area and
capital investment was calculated using an                  inward drift of the implements were provided in
8% interest rate. A total investment of $7,000              the results section. To address the specific ob-
for auto-steer with a sub-meter receiver and                jectives of this study, inquiries into the appro-
$35,000 for auto-steer with an RTK receiver                 priate overlap of the sprayer, inward drift of

    3 An example for determining suitable field days is         4 The annualized cost of an auto-steer technology

given for clarification. Over the 30 year timeframe, the    was calculated using the following equation for the
median days in January that it rained 0.15 inches or        straight-line depreciation method plus the opportunity
more was five. Therefore, the probability of it NOT         cost of capital represented by the average value times
raining 0.15 inches per day in January was (1-(days         the interest rate. [((Total Investment – Salvage Value)/
rained/days in the month)). This probability was used to    (Useful Life)) 1 ((Total Investment 1 Salvage Value)
estimate the number of suitable field days for the model.    Interest Rate)/2].
62                                         Journal of Agricultural and Applied Economics, February 2011

implements, and workday scenario were required         by one foot on average per acre. Due to operator
to represent a Kentucky farmer, and discussed in       error and inward drift of the planter more rows
the following section.                                 per acre are planted than considered optimal.
                                                       Since more rows are planted than optimal,
The Hypothetical Model Farm                            a farmer could incur a larger seed cost. There-
                                                       fore, all operations following planting would be
A base machinery complement was determined             drift inward by one foot on average per pass
for a hypothetical grain farm in Henderson             since the implements would follow the enterprise
County which practices no-till farming. The            row (Stombaugh, 2009). By adopting auto-steer
machinery set included one 250-hp 4WD tractor          navigation the above overlaps and inward drifts
with the following implements: a split row no-till     could potentially be reduced.
planter (16 rows), a 42-ft anhydrous applicator,           When adopting bolt-on auto-steer with a sub-
a grain cart with 500 bushel capacity, and a 20-ft     meter receiver on the self-propelled sprayer,
stalk shredder for corn. A 300-hp harvester was        a reduction in overlap from 8 ft to 3 ft for pre-
also utilized with an 8 row header for corn and        planting operations was utilized (Stombaugh,
a 25-ft flex header for soybeans. A self propelled     McLaren, and Koostra, 2005). There was no re-
sprayer with an 80-ft boom that applied herbicides     duction in overlaps for post-planting operations
on corn for pre-plant burn down and post planting      due to the base accuracy of the planter (one ft
weed control (glyphosate and atrazine), herbicides     overlap) since post planting operations would
on soybeans for pre-plant burn down and post           follow the enterprise row. When adopting an
planting weed control (glyphosate and 2, 4-D, B),      integral valve auto-steer system with an RTK
and insecticide on soybeans (acephate) completed       base station, reductions in inward drifts from 1 ft
the equipment set. All equipment specifications        to 1 inch were utilized for implements operated
(e.g., speed, width, and efficiency) were from the     by the tractor. By utilizing RTK, the total number
Mississippi State Budget Generator (MSBG),             of rows planted is reduced; therefore there is the
which complies with the American Society of            possibility for seed cost savings (Stombaugh,
Agricultural and Biological Engineering Stan-          McLaren, and Koostra, 2005).
dards (Laughlin and Spurlock, 2007). However,              The potential benefits of auto-steer not only
both the planter and applicator were added into        included a reduction in overlap and inward drift
MSBG with the appropriate data, which were             but also an increase in field speed and length
compiled from the Illinois Farm Business Man-          of operator’s work day. For the sprayer, it was
agement (Schnitkey and Lattz, 2008) machinery          assumed field speeds increased 20% for pre-
operation specifications. For the base case, no        planting applications and 10% for post-planting
machines were equipped with any GPS-enabled            applications. An increase in speeds were as-
navigation technologies.                               sumed because of the ability to drive faster during
    It was recognized for the base machinery set       headland turns and the ability to quickly de-
that, due to operator error and/or fatigue and lack    termine which row to enter to continue operating.
of navigational technologies, varying overlaps         Speed increases of 5% for planting and 10% for
occurred. The degree of overlap depended on the        both fertilizer application and stalk shredding
timing of application (i.e., pre-plant or post-        were also assumed (Stombaugh, 2009). With the
plant). For this study, the focus was on the overlap   above benefits of both auto-steer systems quan-
of the self-propelled sprayer and the inward drift     tified, a percent multiplier was computed and
of the implements attached to the tractor since        implemented to calculate the new field capacities
those machines would be most impacted by auto-         for the appropriate machines and the reduction in
steer. First, an overlap of 10% of the equipment       the impacted input costs (Table 2). Only the re-
width was assumed for the pre-planting opera-          duction in overlap and inward drift was consid-
tions of the self propelled sprayer, hence eight ft    ered for calculating the multiplier for reduced
of overlap (Griffin, Lambert, and Lowenberg-           input costs.
DeBoer, 2008; Palmer, 1989). Next, it was as-              In addition, suitable field days were al-
sumed that the planter passes would drift inward       tered to represent the adoption of auto-steer
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                                                   63

Table 2. Base Field Capacities, as well as New Field Capacities when Auto-Steer is Adopted on the
Self-Propelled Sprayer and Tractor
                                              Old Field                            New Field                           Multiplicative
Implement                                   Capacity (hr/ac)                     Capacity (hr/ac)a                       Factorb
Sprayer: Pre-Plant                                 0.0132                               0.0103                              0.7792
Sprayer: Post-Plant                                0.0132                               0.0120                              0.9090
Herbicide Cost                                                                                                              0.9306
Planter                                            0.0491                               0.0457                              0.9305
Seed Cost                                                                                                                   0.9765
Anhydrous Applicator                               0.0491                               0.0437                              0.8892
Nitrogen Cost                                                                                                               0.9776
Stalk Shred                                        0.0825                               0.0715                              0.8672
a
  New field capacities are calculated according to the changes in width and speed due to the adoption of auto-steer. These field
capacities directly impacted the total labor (hrs) used in each scenario.
b
  The multiplicative factor represents the percent change between the new and old field capacities. For example, sub-meter auto-steer
decreased the hours per acre for pre-planting application of chemicals by approximately 22%. The multiplicative factor related to
input cost represents the reduction in cost due solely to the reduction in overlap or inward drift that occurred when adopting auto-steer.

by increasing the operator’s workday from 13                          The addition of sub-meter auto-steer increased
hours to 15 hours. This was attributed to the                         expected net returns under all four risk sce-
ability of the operator to work further into the                      narios compared with the base without navi-
night with less fatigue (Griffin, Lambert, and                        gational technology (Table 3). Across all risk
Lowenberg-DeBoer, 2008).5 To determine the                            aversion levels, the average increase in expec-
influence of auto-steer on net returns, risk, and                     ted net returns was 0.58% ($2.14/acre).6 Also,
production practices, both old and new field                          the minimum and maximum net returns were
capacities, as well as suitable field days, were                      both higher compared with the base scenario
utilized in the economic model.                                       for all risk aversion levels.
                                                                         The break-even acreage level, payback pe-
Results and Discussion                                                riod, and the return on investment for the
                                                                      adoption of sub-meter auto-steer were also de-
Three auto-steer scenarios were investigated and                      termined. To spread out the fixed cost associated
then compared with the base scenario without                          with sub-meter auto-steer, a land area of
auto-steer navigation: (1) the addition of a bolt-                    394 acres was required under the risk neutral
on auto-steer system with a sub-meter receiver                        scenario.7 According to the 2007 Census of
on a self-propelled sprayer, (2) the addition of an                   Agriculture, approximately 13% of the grain
integral valve auto-steer system with an RTK                          farms in Kentucky exceed the break-even acre-
GPS receiver on a tractor, and (3) the addition of                    age level and would be candidates for sub-meter
both auto-steer systems to the operation.                             auto-steer for the conditions analyzed (U.S.

Sub-Meter Auto-Steer Results
                                                                          6 For the risk neutral scenario, if the operator over-

The economic, risk, and production impacts of                         lapped by only 5 ft, net returns increased by 0.17% with
                                                                      a return on investment of 29.33%. On the other hand, if
sub-meter auto-steer were first investigated.                         the operator overlapped by 10 ft, the net returns increased
                                                                      by 0.79% with a return on investment of 119.04%. Note:
                                                                      Base overlap for the self-propelled sprayer was 8 ft.
    5 Scientific research for determining increased work                  7 Break-even acreage level could not be determined

hours is non-existent since it is the farmer’s preference             based solely on a calculation. Both the base scenario and
on how many hours are worked each day, but it is known                the specific auto-steer scenarios acreage level were varied
that farmers have the ability to work longer hours due to             within the model such that both their expected net returns
auto-steer if they wish. Therefore, alterations in suitable           converged. Once the net returns for each model con-
field days were modeled after the cited study.                        verged, the break-even acreage level was determined.
64                                                  Journal of Agricultural and Applied Economics, February 2011

Table 3. Economics of Auto-Steer Navigation under Various Risk Aversion Scenarios
                                                                      Risk Aversion Levels
Basea                                    Neutral                   Low                    Medium                     High
Expected Net Returns                   $1,020,336               $996,251                 $961,761                 $908,897
Percent Optimal                         100.00%                 100.00%                  100.00%                  100.00%
C.V. (%)                                 17.81                    14.78                    13.00                   10.90
Minimum Net Returns                     $658,928                $678,852                 $684,355                 $706,205
Maximum Net Returns                    $1,364,489              $1,313,763               $1,235,161               $1,123,673

Sub-Meterb
Expected Net Returns                   $1,025,835              $1,001,797                $967,527                 $914,387
Percent Optimal                         100.54%                 100.56%                  100.60%                  100.60%
C.V. (%)                                 17.72                    14.70                    12.94                   10.84
Minimum Net Returns                     $664,350                $684,310                 $687,922                 $711,695
Maximum Net Returns                    $1,370,054              $1,319,393               $1,241,078               $1,129,163

RTKc
Expected Net Returns                   $1,023,618              $1,000,645                $964,242                 $911,256
Percent Optimal                         100.32%                 100.44%                  100.26%                  100.26%
C.V. (%)                                 17.76                    14.84                    12.97                   10.88
Minimum Net Returns                     $662,133                $681,971                 $688,020                 $708,385
Maximum Net Returns                    $1,367,838              $1,321,461               $1,237,622               $1,126,714

Bothd
Expected Net Returns                   $1,029,108              $1,006,135                $970,101                 $916,747
Percent Optimal                         100.86%                 100.99%                  100.87%                  100.86%
C.V. (%)                                 17.66                    14.76                    12.90                   10.81
Minimum Net Returns                     $667,623                $687,460                 $691,501                 $713,874
Maximum Net Returns                    $1,373,328              $1,326,952               $1,243,633               $1,132,204
a
  Base refers to operating without any auto-guidance systems.
b
  Sub-Meter refers to the adoption of a bolt-on auto-steer system with a sub-meter receiver on a self propelled sprayer.
c
  RTK refers to the adoption of an integral valve auto-steer system with an RTK GPS receiver on a tractor.
d
  Both refers to the adoption of both auto-steer systems above and operating together.

Department of Agriculture-National Agricul-                          In addition to determining the economic
tural Statistics Service, 2010). Also, the payback               impact of sub-meter auto-steer, investigating its
period was calculated under the risk neutral                     potential to become a tool for risk management
scenario, and sub-meter auto-steer was able to                   was also an objective. For this study, production
pay for itself in 1.08 years for farms with 2,600                risk was measured by the coefficient of variation
acres. Furthermore, sub-meter auto-steer had an                  (C.V.) of net returns across years. If the adoption
82.56% return on investment.8                                    of sub-meter auto-steer decreased the C.V. as
                                                                 well as increased expected net returns when
                                                                 compared with the base scenario, it could be
    8 The following formula was utilized to calculate the
                                                                 inferred that the technology could be used to
returns on investment: [(Net returns gained from tech-
nology) 1 (Opportunity cost of capital)]/(Total invest-          manage production risk. Evidence of reduced
ment in the technology). The opportunity cost of capital         risk through sub-meter auto-steer was displayed
was calculated using the following formula: (Interest            by more favorable C.V. across risk aversion
rate  Total investment/2). The return on invest was
                                                                 levels when compared with the base scenario.
adjusted such that the opportunity cost of capital was not
accounted for twice. Therefore, the percentages appro-           In addition, an increase in expected net returns
priately reflected the return on the capital invested.           occurred under all risk scenarios when compared
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                                  65

Table 4. Production Results and Acres Planted for Various Risk Aversion Levels under the Base
Scenario with No Auto-Steer Navigational Technologies
Section 1. Corn Management Practices
                                                                                  Risk Aversion Levels
Planting          Maturity                           Nitrogen
Date               Group          Plant Pop            Rate           Neutral        Low         Medium           High
March 25           2,600            28,000             150                 0          111           359            460
March 25           2,650            24,000             150                 0          251             0              0
March 25           2,650            32,000             150               362            0             0              0
March 25           2,700            24,000             100                 0            0             0            129
March 25           2,700            24,000             150                 0            0           373              0
March 25           2,700            28,000             175                 0          501             0              0
March 25           2,700            32,000             175               722            0             0              0
April 1            2,700            24,000             100                 0            0             0            231
April 1            2,700            28,000             100                 0            0           132              0
April 1            2,700            28,000             150                 0            0            83              0
April 1            2,700            32,000             150                 0          185             0              0
April 8            2,600            24,000             100                 0            0             0            264
April 8            2,700            28,000             150                 0           36           119              0
April 15           2,700            28,000             225               216            0             0              0
April 22           2,650            28,000             150                 0          216           234            216

                                                      Yieldsa            163          156           152            146

Section 2. Soybean Management Practicesb
                                                                                  Risk Aversion Levels
Planting          Maturity
Date               Group                                              Neutral        Low         Medium           High
April 22            MG3                                                    0          372           553              0
April 22            MG4                                                1,290            0             0              0
April 29            MG2                                                    0            0           253            913
April 29            MG4                                                   10          672             0              0
May 6               MG4                                                    0          256             0              0
May 13              MG4                                                    0            0           322              0
June 10             MG4                                                    0            0           172              0
June 17             MG4                                                    0            0             0            387

                                                      Yields              62           62            60             57
a
 Yields for both corn and soybeans are in bu/acre.
b
 Optimal plant population and row spacing was the same for all risk scenarios of 111,000 plants per acre and 15 inch row
spacing.

with the base scenario (e.g., 17.729 and                     risk management. The farm manager’s capability
$1,025,835 under risk neutrality compared with               to alter production practices was a large con-
17.81 and $1,020,336). The average decrease in               tributor in reducing the C.V.
C.V. due to the adoption of sub-meter auto-steer                 It was also determined that the optimal
was 0.07%. As a result, it was determined that               production practices for the base scenario
sub-meter auto-steer could be used as a tool for             (Table 4) were altered when sub-meter auto-steer
                                                             was adopted (Table 5). This demonstrated the
                                                             importance of a whole farm analysis and the
    9 617.72% of mean net returns occur in about 2/3
                                                             need to adjust production practices to take full
of the years. C.V. is a relative measure of risk with        advantage of the new technology. The major-
a decrease representing a reduction in risk.                 ity of changes occurred in the production of
66                                               Journal of Agricultural and Applied Economics, February 2011

Table 5. Production Results and Land Area Planted for Various Risk Aversion Levels under Sub-
Meter Auto-Steer
Section 1. Corn Management Practices
                                                                                    Risk Aversion Levels
Planting           Maturity                             Nitrogen
Date                Group            Plant Pop            Rate           Neutral       Low        Medium          High
March 25             2,600             28,000              150                0         111          345           460
March 25             2,650             24,000              150                0         251            0             0
March 25             2,650             32,000              150              362           0            0             0
March 25             2,700             24,000              100                0           0            0           129
March 25             2,700             24,000              150                0           0          383             0
March 25             2,700             28,000              175                0         501            0             0
March 25             2,700             32,000              175              722           0            0             0
April 1              2,700             24,000              100                0           0            0           231
April 1              2,700             28,000              100                0           0          127             0
April 1              2,700             28,000              150                0           0           91             0
April 1              2,700             32,000              150                0         185            0             0
April 8              2,600             24,000              100                0           0            0           264
April 8              2,700             28,000              150                0          36          121             0
April 15             2,700             28,000              225              216           0            0             0
April 22             2,650             28,000              150                0         216          233           216

                                                         Yieldsa            163         156          152           146

Section 2. Soybean Management Practicesb
                                                                                    Risk Aversion Levels
Planting           Maturity
Date                Group                                                Neutral       Low        Medium          High
April 22             MG3                                                      0         370          506             0
April 22             MG4                                                  1,300           0            0             0
April 29             MG2                                                      0           0          255           913
April 29             MG3                                                      0           0            0             0
April 29             MG4                                                      0         685            0             0
May 6                MG4                                                      0         245            0             0
May 13               MG4                                                      0           0          405             0
June 17              MG4                                                      0           0          133           387

                                                         Yields              62          62           60            57
a
 Yields for both corn and soybeans are in bu/acre.
b
 Optimal plant population and row spacing was the same for all risk scenarios of 111,000 plants per acre and 15 inch row
spacing.

soybeans. For example, there was a removal of                    The largest change that occurred due to the
planting on April 29 with maturity group four                adoption of sub-meter auto-steer was for medium
under risk neutrality. This was due to the com-              risk aversion. Planting the week of June 10 with
petition for suitable field hours during the week            maturity group four was removed from the op-
of planting of soybeans on April 22 with spraying            timal production set and replaced with planting
post-emergence herbicide on corn planted on                  the week of June 17 with maturity group four.
March 25. With the ability to spray more ef-                 This was due to the competition of suitable
fectively with sub-meter auto-steer, more suit-              field hours during the week of spraying in-
able field hours were available for planting the             secticide on soybeans planted on the week of
highest yielding soybean planting date/maturity              May 13 with harvesting the corn planted on
group combination.                                           March 25 with maturity group 2,600. Soybeans
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                         67

planted on May 13 exhibited the highest yield              compared with the addition of a bolt-on auto-
potential of all planting dates in the optimal set.        steer system with a sub-meter receiver on a self-
Therefore, as sub-meter auto-steer improved the            propelled sprayer, expected net returns across all
efficiency of the sprayer, more acres were                 risk levels was lower. However, the minimum
planted on the highest yielding planting date              and maximum net returns were higher compared
(May 13). However, planting more soybeans on               with the base scenario for all risk aversion levels.
May 13 increased the standard deviation of                     The break-even acreage level, payback pe-
yields, hence net returns, which were penalized            riod, and the return on investment for the adop-
in the E-V framework. Therefore, substitution              tion of RTK auto-steer were also determined. The
occurred from planting on June 10, which had the           break-even acreage under the risk neutral sce-
second largest standard deviation (behind May              nario was 1,553 acres. According to the 2007
13), with planting on June 17, which had a lower           Census of Agriculture, approximately 1% of the
standard deviation with minimal reduction in               grain farms in Kentucky exceed the break-even
yield (
68                                               Journal of Agricultural and Applied Economics, February 2011

Table 6. Production Results and Land Area Planted for Various Risk Aversion Levels under RTK
Auto-Steer
Section 1. Corn Management Practices
                                                                                         Risk Aversion Levels
Planting           Maturity                          Nitrogen
Date                Group            Plant Pop        Rate                     Neutral      Low     Medium        High
March 25             2,600            28,000            150                         0       167        374        465
March 25             2,650            24,000            150                         0       150          0          0
March 25             2,650            28,000            150                         0        45          0          0
March 25             2,650            32,000            150                       362         0          0          0
March 25             2,700            24,000            100                         0         0          0        128
March 25             2,700            24,000            150                         0         0        356          0
March 25             2,700            28,000            175                         0       520          0          0
March 25             2,700            32,000            175                       722         0          0          0
April 1              2,700            24,000            100                         0         0          0        232
April 1              2,700            28,000            100                         0         0        121          0
April 1              2,700            28,000            150                         0         0         95          0
April 1              2,700            32,000            150                         0       177          0          0
April 8              2,600            24,000            100                         0         0          0        258
April 8              2,700            28,000            150                         0        25        121          0
April 15             2,700            28,000            225                       216         0          0          0
April 22             2,650            28,000            150                         0       216        234        216

                                                                   Yieldsa        163       156        152        146

Section 2. Soybean Management Practicesb
                                                                                         Risk Aversion Levels
Planting           Maturity
Date                Group                                                      Neutral      Low     Medium        High
April 22             MG3                                                            0       334        555          0
April 22             MG4                                                        1,300         0          0          0
April 29             MG2                                                            0         0        251        912
April 29             MG4                                                            0       966          0          0
May 6                MG4                                                            0         0          0          0
May 13               MG4                                                            0         0        320          0
June 10              MG4                                                            0         0        174          0
June 17              MG4                                                            0         0          0        388

                                                                   Yields           62        62        60          57
a
 Yields for both corn and soybeans are in bu/acre.
b
 Optimal plant population and row spacing was the same for all risk scenarios of 111,000 plants per acre and 15 inch row
spacing.

   Production practices under the base scenario               of 150 lbs/acre was added to the optimal pro-
(Table 4) were also altered due to the adoption               duction set of corn. Additionally, planting soy-
of RTK auto-steer (Table 6). Unlike sub-meter                 beans on May 6 with maturity group four was
auto-steer, RTK impacted optimal corn pro-                    removed from the optimal production set of
duction practices as well as soybean production               soybeans. Both of these results were attributed to
practices. The largest change occurred under                  the competition for suitable field hours under
low risk aversion where corn planted on March                 various production practices. Specifically, there
25 with a maturity of 2,650 growing degree days,              was competition during the week of planting
28,000 plants/acre, and nitrogen application rate             soybeans on April 29, fertilizing corn planted on
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                   69

March 25, and spraying herbicide on corn plan-       integral valve auto-steer system with an RTK
ted April 1. RTK auto-steer increased the effi-      GPS receiver on a tractor, the average increase in
ciency of tractor operations (both planting and      expected net returns across all risk levels was
fertilizing), which allowed more acres of soy-       0.58% ($2.15/acre). Also, the minimum and
beans that could be planted on April 29. There-      maximum net returns were higher compared
fore, May 6 was removed from the optimal set.        with the base scenario for all risk aversion levels.
Moreover, improvement in fertilizer efficiency           The break-even acreage level, payback period,
allowed for more acres to be planted on March        and the return on investment for the adoption of
25, therefore March 25 with a maturity of 2,650      both auto-steer systems were also determined.
growing degree days, 28,000 plants/acre, and         The break-even acreage under the risk neutral
nitrogen application rate of 150 lbs/acre was        scenario was 1,056 acres. According to the 2007
added to the optimal production set of corn.         Census of Agriculture, approximately 3% of the
    Two interesting results occurred under risk      grain farms in Kentucky exceed the break-even
neutrality and medium risk aversion. Similar to      acreage level and would be candidates for both
sub-meter auto-steer, planting soybeans during       auto-steer systems for the conditions analyzed.
the week of April 29 was also removed from           Also, the payback period was calculated under the
the optimal set under risk neutrality. This was      risk neutral scenario and it was determined that
attributed to the competition for suitable field     the addition of both auto-steer systems would pay
hours during the week of planting soybeans and       for themselves in 2.91 years for farms with 2,600
spraying corn. The difference was that RTK           acres. Furthermore, the addition of both auto-steer
increased the efficiency of planting whereas         systems had a 24.38% return on investment.
sub-meter auto-steer increased the efficiency of     These results were superior to operating with only
spraying. However, the change in the production      RTK auto-steer but not superior to operating with
of soybeans remained the same. For medium            sub-meter auto-steer alone.
risk aversion, planting the week of June 10 with         The possibility of utilizing both auto-steer
maturity group four was not removed from the         systems for reducing production risk was also an
optimal set like the occurrence with the adoption    objective. The addition of both auto-steer sys-
of sub-meter auto-steer. This was because the        tems exhibited the greatest ability to reduce risk.
competition for suitable field days was between      When compared with other auto-steer scenarios,
spraying soybeans and harvesting corn, neither       both coefficient of variations and expected net
of which were influenced by RTK in this study.       returns were favored. The average decrease in
In addition, soybean yields were not impacted        the C.V. was 0.09%; therefore the addition of
by the utilization of RTK.                           both auto-steer systems could be used as a risk
                                                     management tool. Similar to the first two in-
Sub-Meter and RTK Auto-Steer Results                 vestigations, the farm manager’s capability to
                                                     alter production practices was a large contributor
Similar to the first two investigations, the eco-    in reducing the C.V., hence the possibility to
nomic, risk, and production impacts were an-         managing production risk.
alyzed for both auto-steer systems operating             Alterations in the base production practices of
together. The adoption of both auto-steer systems    corn and soybeans (Table 4) due to the adoption
increased the expected net returns under all four    of both auto-steer systems were also investigated.
risk scenarios when compared with the base           When adding both auto-steer systems, production
scenario (Table 3). Across all risk aversion         practices and division of acres were similar as
levels, the average increase in expected net         the scenario when adding just RTK auto-steer
returns was 0.90% ($3.35/acre). When compared        (Table 7). Only a few differences occurred within
with the addition of a bolt-on auto-steer system     the optimal production set. The alterations in
with a sub-meter receiver on a self-propelled        production practices when using both systems
sprayer, the average increase in expected net        independently were seen when joined together
returns across all risk levels was 0.32% ($1.20/     in this analysis. Notably, there was the removal
acre). When compared with the addition of an         of planting soybeans on April 29 under risk
70                                               Journal of Agricultural and Applied Economics, February 2011

Table 7. Production Results and Land Area Planted for Various Risk Aversion Levels under Both
Auto-Steer Scenarios
Section 1. Corn Management Practices
                                                                                         Risk Aversion Levels
Planting           Maturity                          Nitrogen
Date                Group            Plant Pop        Rate                     Neutral      Low     Medium        High
March 25             2,600            28,000            150                         0       167        354        465
March 25             2,650            24,000            150                         0       150          0          0
March 25             2,650            28,000            150                         0        45          0          0
March 25             2,650            32,000            150                       362         0          0          0
March 25             2,700            24,000            100                         0         0          0        128
March 25             2,700            24,000            150                         0         0        370          0
March 25             2,700            28,000            175                         0       520          0          0
March 25             2,700            32,000            175                       722         0          0          0
April 1              2,700            24,000            100                         0         0          0        232
April 1              2,700            28,000            100                         0         0        116          0
April 1              2,700            28,000            150                         0         0        104          0
April 1              2,700            32,000            150                         0       177          0          0
April 8              2,600            24,000            100                         0         0          0        258
April 8              2,700            28,000            150                         0        25        123          0
April 15             2,700            28,000            225                       216         0          0          0
April 22             2,650            28,000            150                         0       216        233        216

                                                                   Yieldsa        163       156        152        146

Section 2. Soybean Management Practicesb
                                                                                         Risk Aversion Levels
Planting           Maturity
Date                Group                                                      Neutral      Low     Medium        High
April 22             MG3                                                            0       334        507          0
April 22             MG4                                                        1,300         0          0          0
April 29             MG2                                                            0         0        255        912
April 29             MG4                                                            0       966          0          0
May 6                MG4                                                            0         0          0          0
May 13               MG4                                                            0         0        404          0
June 10              MG4                                                            0         0          6          0
June 17              MG4                                                            0         0        129        388

                                                                   Yields           62        62        60          57
a
 Yields for both corn and soybeans are in bu/acre.
b
 Optimal plant population and row spacing was the same for all risk scenarios of 111,000 plants per acre and 15 inch row
spacing.

neutrality (occurred under sub-meter and RTK                  planting soybeans on June 10 as selected under
investigations) and soybeans planted May 6 under              the RTK optimal solution or June 17 as selected
low risk aversion (occurred under RTK in-                     under the sub-meter optimal solution. Therefore,
vestigation). Furthermore, planting corn on March             when the auto-steer systems were combined, the
25 with a maturity of 2,650 growing degree days,              interactive production effects were seen. When
28,000 plants/acre, and nitrogen application rate             operating with both auto-steer systems, both
of 150 lbs/acre was added to the optimal pro-                 planting dates were part of the optimal production
duction set (occurred under RTK investigation).               set. However, the noticeable dominance of sub-
More importantly was the competing production                 meter auto-steer was evident by the minuscule
decision under medium risk aversion between                   amount of soybeans planted on June 10.
Shockley, Dillon, and Stombaugh: Influence of Auto-Steer Navigation                                                           71

Table 8. Expected Net Returns as well as Profitability of Auto-Steer above the Base Case (%) as
Input Prices Fluctuate by the Percentages Indicateda
                  Sub-Meterb                        RTKc                                            Bothd
                   Herbicide              Nitrogen             Seed            Herbicide              Nitrogen             Seed
 20%                  0.65                   0.36              0.42                0.98                 0.91               0.98
 10%                  0.60                   0.34              0.37                0.92                 0.88               0.92
  0%                  0.54                   0.32              0.32                0.86                 0.86               0.86
210%                  0.48                   0.32              0.27                0.80                 0.85               0.80
220%                  0.43                   0.30              0.23                0.74                 0.83               0.75
a
  The percentages indicate the increase in net returns above the base scenario with the same increase in input price.
b
  The impact of herbicide price fluctuations on the profitability of sub-meter auto-steer on the self-propelled sprayer when
compared with the base case.
c
  The impact of nitrogen and seed price fluctuations on the profitability of RTK auto-steer on the tractor when compared with the
base case.
d
  The impact of herbicide, nitrogen, and seed price fluctuations on the profitability of both sub-meter auto-steer on the self-
propelled and RTK auto-steer on the tractor when compared with the base case.

Impact of Input Price on the Profitability                        greater potential for profitability than herbi-
of Auto-Steer                                                     cide price decreases.

Sensitivity analyses were conducted to de-                        Conclusion
termine the impact of input price fluctuations on
the net returns and profitability of auto-steer                   A whole farm economic model is used to assess
under the risk neutral scenario. Three inputs                     three auto-steer scenarios for various risk aver-
were investigated, herbicide, nitrogen, and seed                  sion levels. First, a general investigation into the
prices. However, only the inputs that each auto-                  increase in net returns and return on investment
steer scenario impacted were analyzed. Specif-                    for auto-steer under various overlap and inward
ically, sub-meter auto-steer influences herbicide                 drift scenarios and hours worked per week are
costs because it was on the sprayer. Addition-                    conducted. Results indicate that at the lowest
ally, RTK auto-steer influences nitrogen and                      overlap scenario, sub-meter auto-steer is profit-
seed cost because it was on the tractor. When the                 able and the return on investment is always
technologies were combined, they influenced all                   substantially larger than the interest rate. How-
three inputs. Each input price was varied from                    ever, at the lowest inward drift scenario for RTK,
220% to 20% of the base, ceteris paribus. Net                     auto-steer was not profitable and the return on
returns for the base case and all three auto-steer                investment was lower than the interest rate.
scenarios were observed when input prices were                    Therefore, if the inward drift of the implements
varied (Table 8). As input prices were varied, the                was only 0.5 ft., RTK would not be an eco-
percent increase in profitability above the base                  nomically viable option for a farm size of 2,600
case due to the adoption of auto-steer was also                   acres. A base overlap, inward drift, and hours
calculated. For example, when herbicide price                     worked per day are assumed and a more thor-
increased by 20%, there was an increase of 0.65%                  ough investigation is conducted.
in profitability over the base scenario due to the                    The objectives of this study are to determine
adoption of sub-meter auto-steer. As the appro-                   the economic, risk, and production implications
priate input price increased, auto-steer became                   due to the adoption of auto-steer. It is sufficient
more profitable. Also, as input price decreased,                  that the input savings that occur due to the re-
auto-steer became less profitable. When op-                       duction in total overlapped area be greater than
erating with both auto-steer systems, seed                        the annual cost of auto-steer for it to be considered
price increases provided greater potential for                    profitable. For all risk levels, results indicate that
profitability than nitrogen price increases.                      all three auto-steer scenarios are profitable when
Conversely, nitrogen price decreases provided                     compared with the base, with the greatest average
72                                         Journal of Agricultural and Applied Economics, February 2011

increase in expected net returns of 0.90% ($3.35/      use, extension personnel facilitating its adoption
acre) for the scenario with both auto-steer sys-       and use, researchers analyzing its potential,
tems. In addition, the minimum and maximum net         and the industry personnel in marketing of
returns that occur over 30 years are both higher       auto-steer.
due to the adoption of auto-steer. Furthermore, the
break-even acreages under all scenarios are less          [Received January 2010; Accepted September 2010.]
than 1,555 acres, with a payback period of no
more than 4.5 years. Also, the largest return on
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