"Activating people and places." - APRIL 2019 - Weltevree

 
"Activating people and places." - APRIL 2019 - Weltevree
APRIL 2019

NEWS | SALONE DEL MOBILE MILAN 2019 | VENTURA CENTRALE | CONTEMPORARY DURABLE GOODS | WELTEVREE.EU

“Activating
people and
places.”
"Activating people and places." - APRIL 2019 - Weltevree
Flying Dishman
                                                                                                                                                  “The Flying
                                                                                                                                                  Dishman offers us
                                                                                                                                                  the ideal place to
                                                                                                                                                  take a break and
                                                                                                                                                  hide from our mad
                                                                                                                                                  world.”

                                              Local Habitat
                                                                                                                                                  The Flying Dishman - design by Dutch
                                                                                                                                                  artist Joep van Lieshout.

                                                                                                                                                  The unique collaboration with Joep
                                                                                                                                                  van Lieshout has led to the creation of
                                              Research dome - discover your local habitat                                                         a spherical lounge island with a base
                                              Meet the creatures and species living in your surroundings, like tadpoles, insects                  made of recycled plastic. The name of
                                              or wild flowers. Bring them to your Local Habitat, give them a temporary home,                      the lounge island refers to The Flying
                                              observe & learn and set them free after getting to know them better.                                Dutchman, the myth of a ghost ship
                                                                                                                                                  doomed to sail the seven seas forever.
                                              Designer and Weltevree art director Floris Schoonderbeek contributes to the col-                    This ongoing travel underlines the con-
                                              lection as well with yet again a surprising design: the Local Habitat, which calls for              tinuous circle of recycling; the current          “Sculptor, visionary and
                                              more attention to the (invisible) life in the nature in our surroundings. This design               fate of the oceans and the plastic soup’s         enfant terrible.”
                                              takes the ‘bug jar’, used by kids to investigate insects, to a whole new level. It’s a              contradiction between sustainability
                                              glass bowl with large bubbles with magnifying properties. Inside the bowl, ecosys-                  and ecological disaster. The ‘dish’ invites       At age sixteen, Joep van Lieshout got
                                              tems can be imitated on a small scale or creatures that live in nature nearby can                   people to take the time to relax, take a          accepted at the Rotterdam Acad-
                                              be investigated closely. This interactive product with educational and explorative                  nap, or have sex on the comfortable hu-           emy of the Arts. He quickly rose to
                                              purpose will be launched in Milan.                                                                  man nest. As befits a captain on his for-         fame after graduation, with projects

“The more Meet your neighbours
                                                                                                                                                  ever sailing ship.                                ranging from easy-clean designs to
                                                                                                                                                                                                    the non-functional area of art. Joep
                                                                                                                                                  Different materials have been tested to           lives and works in Rotterdam, where
                                                                                                                                                  produce the Flying Dishman, but the               he founded his own studio ‘Atelier
                                                                                                                                                  first products will be made from recy-            van Lieshout’ in 1995. Together with

you know,
                                              Together with your Local Habitat you will receive a booklet containing information                  cled waste containers. These containers           a team he creates objects that push
                                              about the creatures and species living in your surroundings. You will be amazed                     are collected at the recycling plant at           boundaries and bring architecture,
                                              at how much life teems in each pond and ditch. Bring your Local Habitat and the                     Van Werven, where they sort, clean and            art and design together. Recurring
                                              booklet with you on your expeditions, fill it with water, and discover your catch                   roughly grind the containers. In order to         themes and motives in his work are

the more you
                                              from all different angles. The research dome works best when it’s filled with water,                be able to use the material for rotational        those of systems, power, autarky, life,
                                              but can also be used to observe small land creatures. Always take the needs of your                 moulding the material is micronized at            sex and death.
                                              catch into account and try to minimize your impact on the environment during                        the production facility to 400 microns.
                                              your expeditions.                                                                                   This powder is perfect for the production

care.”
                                                                                         local habitat event @De Kleine Campus, Arnhem May 2018
                                                                                                                                                  of the Flying Dishman.

                                                                                                                                                  Due to the constant source of the ma-
                                                                                                                                                  terial and the consistency it’s possible
                                                                                                                                                  to achieve a high percentage of recy-
                                                                                                                                                  cled material in the Flying Dishman and
                                                                                                                                                  guarantee strength at the same time.
                                                                                                                                                  The Flying Dishman is strong enough
                                                                                                                                                  to support multiple people at once. The
                                               “You go on an adventure in your own backyard, or create                                            strength is further improved due to clev-
                                                                                                                                                  er engineering of the shape of the bowl
                                               comfort in the middle of nowhere.”                                                                 and making use of a PE foamed layer be-
                                                                                                                                                  hind the outer shell. This also means that
                                               Floris Schoonderbeek studied product design at ArtEZ School of Arts in Arn-
                                                                                                                                                  the product can be made out of one ma-
                                               hem. In an ever-changing world, not only do our surroundings change, our
                                                                                                                                                  terial which makes it very easy to recycle
                                               needs evolve as well. Floris wants to cater to these new needs as a designer, en-
                                                                                                                                                  the product again at the end of its life.
                                               trepreneur and concept developer. Practical solutions for a creative existence
                                               in a more beautiful world are his motives. Experience, functionality and sustain-
                                               ability are key in his vision. In his studio he creates his concepts, products and                  dimensions              material
dimensions            material                                                                                                                     42x195x195 (hxwxd) cm   Recycled plastics
22x21x26 (hxwxd) cm   Mouth-blown soda-lime    (art) works. Floris’ main goal: providing for a more independent and sustainable                    weight                  & Kvadrat textile
32x31x38 (hxwxd) cm   glass                    existence.                                                                                          35 kg | 77 lbs          color dark mixed green
"Activating people and places." - APRIL 2019 - Weltevree
“By turning the rebated
                                                                                                                                coming soon

                                                                                 portrait by Floor Knaapen
cladding technique around,
you create functionality on
the inside.”                                                                                                                          “Celebrating the traditional                                                    “We strive to create en-
                                                                                                                                                                                                                      during designs which

 dimensions
 175x98x40 (hxwxd) cm
                        material
                        Larch wood, zinc plated
                                                  colour
                                                  Olive green
                                                                                                                                 spade junction as a design detail                                                    are meaningful to people
                                                                                                                                                                                                                      and their environment.”

                                                                                                                                   that should be highlighted not
 95x98x40 hxwxd) cm     and powder coated steel   (RAL 1020)
                                                                                                                                                                                                                      Australian-born designer Tom Fere-

Rabat Shelving
                                                                                                                                                                                                                      day grew up in England where he
                                                                                                                                                                                                                      studied at the Wimbledon School of

                                                                                                                                                         hidden.”                                                     Art, before completing an honours
                                                                                                                                                                                                                      degree in Industrial Design at the
                                                                                                                                                                                                                      University of Technology Sydney. He
                                                                                                                                                                                                                      went on to found his sole practice in
                                                                                                                                                                                                                      2012, specializing in product and fur-
                                                                                                                                                                                                                      niture design. Important to his de-
                                                                                                                                                                                                                      sign vision is the principle of honest
After modern wooden shoes and cooking accessories, Lex                                                                                                                                                                design, which celebrates the mate-
Pott brings another design to the Weltevree collection: the      “My designs are often based on the use                                                                                                               rials and manufacturing processes
Rabat Shelving. The inspiration comes from the iconic profile
of overlapping wood of sheds and houses in Sweden. For the
                                                                 of pure and natural materials. I strive to                                                                                                           behind furniture and products.

Rabat Shelving this architectural technique has been turned      create harmony in shape, function and
around, creating a shelf support in which wooden shelves are     context.”
easily placed. By doing this, you create functionality on the
inside, while the exterior stays smooth. It makes for a great    Lex Pott is a Dutch designer who works from his own de-
room divider, as well as a uniquely refined closet for storing   sign studio based in Rotterdam. He studied at the Design
things outdoors.                                                 Academy in Eindhoven, The Netherlands and graduated
                                                                 cum laude in 2009. In his work, Lex Pott returns to the
                                                                 origin of the materials he uses. Lex: “My designs are of-
                                                                 ten based on the use of pure and natural materials. I try
                                                                 to bring them back to their essence: the material. In the
                                                                 case of my designs for Weltevree that’s wood and natural
                                                                 stone. I always strive to create a certain harmony in shape,
                                                                 function and context.”

                                                                                                                                Spade set
                                                                                                                                The Spade Set by Australian designer   of the spade as a junction between the        future, with no permanent fixings and
                                                                                                                                Tom Fereday is a bistro set which con- stool legs and seat. The result is an ele-    details.
                                                                                                                                sists of a round three-legged table andgant stool with an intricate pressed form
                                                                                                                                matching stools. The design celebrates which can be efficiently stacked when         Tom: “We develop products based on
                                                                                                                                a detail that is usually hidden, but de-
                                                                                                                                                                       not in use.                                   the principle of honest design, convey-
                                                                                                                                serves to be highlighted: the traditional
                                                                                                                                                                       The Spade Set was developed with an           ing a design process which celebrates
                                                                                                                                spade junction. The legs are connect-  established metal manufacturer draw-          the materials and manufacturing pro-
                                                                                                                                ed in a similar way to a spade’s socketing from their expertise, whilst pushing      cesses behind furniture and products, to
                                                                                                                                connection and the unique table top is the boundaries of metal forming and           design from the inside out. By using the
                                                                                                                                formed out of a single piece of metal, tool making, to create the unique single      materials and environment as a positive
                                                                                                                                pushing the boundaries of metal form-  piece metal top joined to solid FSC rat-      design constraint we guide intelligent
                                                                                                                                ing. Since the metal is zinc plated anded timber legs. The Spade Set is finished     and thoughtful design outcomes which
                                                                                                                                powder coated, it is perfect for either in-
                                                                                                                                                                       in a heavy textured powder coat finish,       connect with people through natural
                                                                                                                                doors or outdoors.                     making them perfect for indoor or out-        materials, tactile finishes and unique
                                                                                                                                                                       door use and is available in different col-   design. We strive to create enduring de-
                                                                                                                                The Spade Set was inspired by the man- ours.                                         signs which are meaningful to people
                                                                                                                                ufacture of traditional forged spades                                                and their environment.”
                                                                                                                                drawing from their classic and in- It’s celebrating the traditional spade
                                                                                                                                herently strong design in combining junction as a design detail that should be
                                                                                                                                formed metal with solid timber. The highlighted not hidden. Importantly,              dimensions            material
                                                                                                                                Spade Stool is a modular stool design this design also allows for an incredi-         75x70x70 (hxwxd) cm   Zinc plated and
                                                                                                                                                                                                                      45x40x40 (hxwxd) cm   powdercoated steel,
                                                                                                                                formed from one single stamped steel bly strong and long lasting design that                                Acacia wood
                                                                                                                                sheet created using the socket design may easily be recycled or repaired in the
"Activating people and places." - APRIL 2019 - Weltevree
“After all these years,
 WELTEVREE
 At Weltevree we believe in recon-
 necting to our physical and social
 surroundings and finding content-
 ment close at hand. Our mission is
                                                                                          it’s still a convenient
                                                                                          and natural shoe for
                                                                                          gardening.”
                                                                                                                                                                                                             Sheppard
 to contribute to a more conscious,
 social and content life by providing                                                     Lex Pott: “The wooden shoe is an icon-
 products that activate and enrich                                                        ic wooden product, but its design has
 the use of your environment.                                                             been untouched for years. A good rea-
                                                                                          son to redefine this icon.” Lex used the
 Our products ask for an active ap-                                                       material – poplar wood - as a starting
 proach and come to life through                                                          point, but the history was central to the
 usage and engagement. Although                                                           redesign as well: “After all these years,
 we have a love for beautiful things                                                      it’s still a convenient and natural shoe
 that are well made, we strongly be-                                                      for gardening. By giving it a new silhou-
 lieve life is about what you experi-                                                     ette and a more refined look, I wanted
 ence, not what you own.
                                           Woodstock                                      to gear up the wooden shoe for the fu-
                                                                                          ture. Redefining such an icon for mod-
                                                                                          ern life is a dream come true.”
 Each Weltevree product is made to
 support these experiences all year        “The neutral look of the
 round. Our products are made with
 durability in mind and are made of        Woodstock draws all the
 honest materials that last a lifetime.
 A transparent production process
 and experienced partners are a cru-
                                           attention to the beauty of                     Serpentine
 cial part in order to accomplish this.    the firewood.”             “I don’t like too much
 We make well-considered choices
 and keep challenging ourselves to         When enjoying a fire, having a supply of
 surprise you with great ideas and in-
 spiring products.
                                           firewood within reach is important, but
                                           where do you store it? With this ques-
                                                                                          blah-blah.”
                                           tion in mind, Dirk Wynants designed the

                                                                                                                                        Carrier
 - Floris Schoonderbeek, founder &         Woodstock. Dirk: “I take great pleasure in On a warm day designer Tom de Vrieze
 art-director                              creating reliable products that make life longed for a way to cool off in his own
                                           easier and look good.”                     garden. This is when Tom came up with
                                                                                      the design for the Serpentine: a stain-                                                                                Sheppard, designed by Floris Schoonderbeek, consists
                                                                                                                                                                                                             of 12 dots, elastic bands and steel screws that can be at-
                                           “The Woodstock Frame is a storage rack less steel garden shower with a practical
                                                                                                                                                                                                             tached to a wall, allowing you to fill your wall with natural
                                           in which you can neatly stack a supply of design.
                                                                                                                                                                                                             sheep skins or blankets. You pick your own lay-out so you
                                           firewood and keep it near the fireplace.
                                                                                          Tom: “I don’t like too much blah-blah. I                                                                           can create a soft textured wall in every room of the house.
                                           The neutral look of the Woodstock draws
                                           all the attention to the beauty of the fire-   prefer simple designs like the Serpen-
                                           wood. If you need to restock – or need
                                           to transport heavy objects - you can use
                                                                                          tine. The shape is reduced to a mini-
                                                                                          mum, a certain logic: form follows func-
                                                                                                                                                                                                             “Feel at home & comfortable,
                                           the Trolley.”                                  tion. This resulted in an art-deco-look.”.
                                                                                                                                                                                                             surrounded by a flock.”
                                                                                          The Serpentine is lightweight, takes little
                                                                                          space and can easily be moved around.
                                                                                          All it needs is a garden hose to connect

Stringlight                                Poplars                                        it to and the shower is ready for use.

                                           The Poplars are a design by Lex Pott.
“The Stringlight turns                     These shoes are unmistakably inspired
                                           by the cultural legacy of the designer:
any location into a                        the Dutch wooden shoe. Lex decided to
                                           redefine this iconic footwear after he vis-
special spot.”                             ited an exhibition about resin and wood.

                                                                                                                                        “It is a space-saving piece of furniture
The mouth-blown glass lampshades of
the Stringlight make for cheerful light-                                                                                                that’s ideal for smaller spaces.”
ing. This design is by Floris Schoonder-
beek.                                                                                                                                   The Carrier is a design by Thor ter Kulve. This Dutch design-
                                                                                                                                        er currently resides in London, where he pursues a more
Floris: “The Stringlight turns any loca-                                                                                                self-sufficient and minimal lifestyle. His life on a boat – with a
tion into a special spot. The open space                                                                                                wood-burning stove as his main source of heat – inspired him
around your tent will become your gar-                                                                                                  to create the Carrier.
den, a place underneath the trees is
transformed into a living room and an                                                                                                   Thor: “Chop your wood, light a fire and sit down: it’s a daily
industrial hall becomes a restaurant.                                                                                                   ritual for me. The only improvement it needed was the right
                                                                                                                                        toolbox. The Carrier makes transporting firewood or other be-
The glass lampshades turn a standard                                                                                                    longings much easier. At the same time, it is a functional seat
flat cable into a charming lamp cord for                                                                                                that provides extra storage underneath it. It is a space-saving
indoor and outdoor use.”                                                                                                                piece of furniture that’s ideal for smaller spaces.”
"Activating people and places." - APRIL 2019 - Weltevree
CONTEMPORARY DURABLE GOODS

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"Activating people and places." - APRIL 2019 - Weltevree "Activating people and places." - APRIL 2019 - Weltevree "Activating people and places." - APRIL 2019 - Weltevree "Activating people and places." - APRIL 2019 - Weltevree
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