Advertising Kit 2021 - P&Cs Qld
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Advertising Kit 2021
CONTENTS
P&Cs Qld website.........................................................................................................................................4
Parent Talk magazine....................................................................................................................................5
P&C-e email newsletter................................................................................................................................8
Other opportunities...................................................................................................................................10
Terms and conditions.................................................................................................................................12
Advertising Kit 2021 2
INTRODUCTION
P&Cs Qld is the peak body supporting and
representing more than 600,000 state school
parents and wider school communities throughout
Queensland. We support the achievement of
quality educational outcomes for students through
fostering parental and community engagement in a
thriving and successful education system.
Through our statewide network of approx 1250
P&C Associations and School Councils, we have
the localised presence and voice to lead and enact
change.
Our vision is to ensure “Every child has every
chance” in education and in life.
We offer advertising opportunities in our printed
magazine, Parent Talk, an email newsletter, P&C-e
(both of which can also be viewed online) and on
the P&Cs Qld website (www.pandcsqld.com.au).
P&CS QLD STATE OFFICE
PO Box 3428 Newmarket Qld 4051
Unit 5, 288 Newmarket Road, Wilston Qld 4051
Phone: 07 3352 3900/1800 218 228
Email: publications@pandcsqld.com.au
Website: www.pandcsqld.com.au
Advertising Kit 2021 3
WEBSITES
TWO WEBSITES FOR ONE PRICE
The info place (pandcsqld.com.au/members) Main P&Cs Qld site (pandcsqld.com.au)
• Location for P&C resources including fact • Location for P&Cs Qld company information
sheets, articles, tips and support to help P&C and news; details of statewide and Area events
executives manage their operations and a section for “Parents as partners”
• Free registration needed for users • Link to the info place
• Ads appear on the home page • Ads appear in a carousel on the home page
• Annual partners may be offered space on topic
pages relevant to their business
info place Main website
Previous 12 months Previous 12 months
Users 17,000 25,000
Sessions 35,000 44,000
Source: Google Analytics
ADVERTISING RATES: FILE SPECS
WEBSITE • JPEG or PNG format
Advertisement size 6 months 12 months • 230 pixels wide x 130 pixels high
• Ads are static only (no animated GIFs)
230 x 130 pixels $800 $1,225
• Your chosen URL will be attached to your ad
Note: Prices do not include GST.
Note: Please read the terms and conditions on
Bundled prices are available for advertisers who wish to
page 12.
book advertising on more than one platform.
Advertising Kit 2021 4
PARENT TALK
PARENT TALK
• Traditional, printed full-colour magazine • Also available on the P&Cs Qld website as a
• 4 editions per year (one per school term) flipbook – with email notification sent to nearly
4000 subscribers
• 3 copies mailed to every P&C (1250 in Qld)
total print run 4500 • Direct link on state school websites and school
newsletters to reach 600,000 parents
• Ad sizes: full page, quarter page, postcard or
insert
Advertising Kit 2021 5
PARENT TALK
DEADLINES FOR 2021
ADVERTISEMENTS/ INSERTS MAILED TO
ARTICLES RECEIVED BY: TO PRINT SCHOOLS
RECEIVED BY:
Term 1 13 January 29 January 3 February 10 February
Term 2 31 March 19 April 21 April 28 April
Term 3 16 June 2 July 7 July 14 July
Term 4 15 September 1 October 6 October 13 October
Although every effort is made to publish Parent Talk by the dates indicated, timelines for distribution are
ARTWORK FILE SPECS FLYER INSERTS
• JPEG or high-quality PDF format. • 1300 copies of the flyer to be delivered to the
Microsoft Word files containing photos or P&Cs Qld State Office by the specified date.
artwork are not acceptable. • One copy of your flyer will be plastic-wrapped
• 300 dpi, CMYK. with the Parent Talk magazines sent to state
school P&Cs.
• Include a 3mm bleed.
• Maximum size: one A4 sheet (printed both
• No crop marks.
sides).
• Files should not exceed 8 Mb.
• No salutations and not in the form of a letter.
• Any photos, images and/or logos that
• To insert a product sample or flyer of a
accompany articles need to also comply with
different size, please contact the State Office.
these requirements.
Note: Please read the terms and conditions on page 12.
Advertising Kit 2021 6
PARENT TALK
ADVERTISING RATES: PARENT TALK
Advertisement size 1 edition More than 1 edition
(width x height) (per edition)
Internal page Internal page
Full page (portrait only) $805 $705
213 mm x 300 mm
(including 3 mm bleed)
$455 $365
110 mm x 160 mm ( Portrait)
213mm x 160mm (Landscape)
Postcard (landscape only) $255
80 mm x 110 mm
Advertorial (full page) $1,000
(approx 600 words)
Advertorial (half page) $650
(approx 400 words)
Flyer insert (No larger than A4) $600
Note: Prices do not include GST.
Not-for-profit organisations may, at the CEO’s
discretion, be offered the opportunity to insert
flyers for an administration fee of $125.
Bundled prices are available for advertisers who wish to
Half-page
postcard
book advertising on more than one platform.
Please contact the State Office for a quote.
Advertising Kit 2021 7
P&C-E NEWSLETTER Example of P&C-e advertorial:
• 11 editions per year (February to December)
• Published 1st Wednesday of the month
• Choose banner ad (maximum five available)
or advertorial (maximum two per edition)
• Sent to P&Cs, plus anyone who subscribes
through the website
• Also available on the P&Cs Qld website
P&C-e: 2020
Subscribers (as at 31 Oct. 2020) 3880+
Average open rate
Average click rate
Source: Mail Chimp
31.4%
6.5% “ The response has been great. So thrilled!!!
Thank you! I appreciate your help so much!
Angela, Little Green Republic
ADVERTISING RATES: P&C-e
Advertisement size
Banner ad 550 x 133 pixels $1,385 (11 editions)
Advertorial
(approximately 100 words plus graphic 550 x 90 px or logo) $210 (one edition)
Note: Price does not include GST.
Bundled prices are available for advertisers who wish to book advertising on more than one platform.
Please contact the State Office for a quote.
Advertising Kit 2021 8
P&C-e DEADLINES 2021
RECEIPT OF DISTRIBUTION
ADVERTISEMENTS/ARTICLES (WEDNESDAY)
1 February 3 February
1 March 3 March
29 March 31 March
4 May 5 May
31 May 2 June
5 July 7 July
2 August 4 August
30 August 1 September
5 October 6 October
1 November 3 November
29 November 1 December
Note: Please read the terms and conditions on page 12.
Advertising Kit 2021 9
OTHER OPPORTUNITIES
STATE CONFERENCE
The P&Cs Qld State Conference is held in
September each year. Hundreds of delegates from
across Queensland attend to share, learn and
network.
The 2021 State Conference will be held at the
Sofitel Hotel Brisbane on 10–11 September.
Details of opportunities for exhibitors and sponsors
will be available early in 2021. Please email
admin@pandcsqld.com.au to ask to be added to
“
the mailing list.
Thank you to all of you at P&Cs Qld for
another fantastic conference. You guys
are really good at this! I can only imagine
how much the delegates get out of it,
and we are very grateful for the unique
opportunity it gives us to meet P&Cs from
around the state in such a relaxed and
friendly environment.
“ It is always a privilege to be part of the
P&C Conferences the professional and
supportive work of the P&C administrative
team is amazing. Thank you so much for the
For more information on State Conference, please contact: opportunity to be involved.
Arlene Clark
Email arlene@pandcsqld.com.au
Phone 3352 3900
Advertising Kit 2021 10OTHER OPPORTUNITIES
ANNUAL PARTNERSHIP
“
We are thrilled to be able to offer you the unique
opportunities of partnering with P&Cs Qld. Australian Fundraising has enjoyed the
Partnership engagement with P&Cs Qld provides opportunity to network with new and existing
you with a multitude of direct opportunities to clients through P&Cs Qld events, and have
raise your profile, promote your services and to found that we have gained a deeper market
connect with state school parents, community and penetration through our association with
affiliated parent organisations (State School P&Cs P&Cs Qld. It has also allowed us to keep
and School Councils). abreast of developments within the P&C/
education system.
P&Cs Qld is the gateway to this influential group
of state school parents, community and affiliated Robert and Bill Gaydon
parent organisations. This is your opportunity
to align with Queensland’s only peak parent
body. A partnership with P&Cs Qld provides you
with a unique and trusted access pipeline to our
members and stakeholders that is supported by
the credibility of P&Cs Qld.
We have the most powerful channels to connect
and communicate with our members across all
social media and communication mediums. This
provides you as a partner multiple opportunities to
connect, communicate and promote your business
and products/services. In collaboration with you
as a partner we can help to deliver targeted and
tailored messages to our audience.
For more information on annual partnership,
please contact:
Arlene Clark
Executive Officer – Business & Administration
Email arlene@pandcsqld.com.au
Phone 3352 3900
Advertising Kit 2021 11TERMS AND CONDITIONS
Following your booking request, a booking form will CANCELLATIONS
be forwarded to you. This should be completed by the
A 50% cancellation fee is applicable if cancelled after
advertiser’s person of authority and returned to P&Cs
confirmation is received.
Qld by email or fax.
P&Cs Qld reserves the right to cancel advertising when
Rates are subject to change at the discretion of P&Cs
late material/payment delays publication.
Qld.
ADVERTORIALS OVERDUE MATERIAL
P&Cs Qld will consider advertorial content subject to Where advertising material is overdue, a previous
availability of space. advertisement may be repeated, or space may be
charged as booked and an administration fee will apply.
APPROVAL PROCESS
All advertising is subject to P&Cs Qld approval to ensure EXCLUSIVES
consistency with P&Cs Qld policy and P&Cs Qld reserves P&Cs Qld has forged annual relationships with a
the right to refuse any advertisement. variety of “commercial affiliates”. These arrangements
sometimes include exclusive advertising. For more
PAYMENT CONDITIONS information on commercial affiliation, please see the
Payment is due in full and in advance. previous page of this document.
Prices assume publication-ready artwork submitted as INDEMNITY
outlined in specifications. Costs quoted do not include
GST. The advertiser warrants that all material and
copy delivered to P&Cs Qld for the purpose of an
An invoice for payment will be forwarded once the advertisement is true, accurate and bona fide in
signed booking form is received and artwork has been all respects and is not defamatory and further, is in
approved by P&Cs Qld. compliance with all statutory requirements including,
but not limited to, the Trade Practices Act (Cth) and the
ADMINISTRATION FEE Fair Trading Act (Qld).
Applies to late alterations or overdue materials as All copy, material and advertisements are accepted
outlined below. by P&Cs Qld on the condition that the advertiser
indemnifies P&Cs Qld as publisher and all employees,
ALTERATIONS contractors, servants and agents against all actions,
Advertisers who wish to alter or submit new claims, loss, compensation and damages resulting from
advertisements within the booking period must notify anything published for and on behalf of the advertiser.
P&Cs Qld and have material submitted, publication P&Cs Qld and its publisher accept material and copy and
ready, or an administration fee will apply. Alterations are all advertisements on the basis, and in reliance upon,
also subject to the approval process as outlined for all the warranty and indemnity given by the advertiser.
new and existing advertisers.
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