2021 Advertising Media Kit - Mercedes-Benz Club of America
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®
Mercedes-Benz Club of America
®
2021 Advertising
Media Kit
®
2 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2021
EDITORIAL FOCUS
The Star is the Mercedes-Benz Club of America's award-winning magazine.
It is published six times a year and is a members-only benefit. Each issue
features over 96 pages of full-color photography and engaging feature
articles on historic and new-model cars; the latest news from Mercedes-
Benz USA; Mercedes-Benz®
racing news; and information on restoration, club
events, new-car road tests, and more.
The Star is widely regarded as an exemplary car club magazine and has won
awards for journalism and photography.
WHO READS THE STAR? EDITORIAL THEMES
The Star provides a perfect backdrop for display advertising Jan/Feb 2021 Jul/Aug 2021
of automotive and lifestyle products and services to the Father/son restoration Celebrating the 50th
Club’s 20,000+ members throughout North America. project, Arctic adventure, anniversary of the R107
V12 engine. 450/380/560SL.
$159,000+ Average member
household income
Mar/Apr 2021
La Carrera Panamericana,
Sep/Oct 2021
Columbia River wine tour,
historic V170, Hollywood S-Class sedans.
17% own 5 or more cars 500K, GTC in Monterey
May/Jun 2021
Nov/Dec 2021
E-Class history and current
All about the legendary models, Formula One
48% plan to buy a new or CPO
Mercedes-Benz vehicle
300SL Gullwing. Barn find,
Bonneville land speed
season wrap
record.
70% spend up to $10,000
per year on car care ADVERTISING
The Star delivers your advertising message to over
Want to get to know the MBCA community? Check out 20,000 MBCA members with purchasing power and
The Star Interest Group, where you will find posts by our influence. As one of MBCA’s most popular member
editor and news articles related to MBCA’s award-winning benefits, The Star puts your products and services in front
publication. www.mbca.org/star-interest-group of an elite audience of North America’s Mercedes-Benz
enthusiasts.
®
3 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2021
2021 PRINT ADVERTISING
RATES (NET) — THE STAR
1x 1x
2-Page Spread $4,500 1/3 Page $1,300
Full Page $2,400 1/4 Page $1,000
®
2/3 Page $1,900 1/6 Page $750
1/2 Page $1,600 1/12 Page $350
Cover Positions
Inside Front Cover $2,500
Inside Back Cover $2,800
Back Cover $2,900
COLLATERAL ADVERTISING
THE STAR’S INDUSTRY-LEADING
The Star can deliver your inserts, onserts, bind-ins, flyers, ADVERTISERS INCLUDE:
brochures, and other collateral advertising material with
our magazine. Contact Advertising Sales Rep for details. 123 Ignition USA, LLC K&K Manufacturing
Adsit Company, Inc Kienle Automobiltechnik
Airstream, Inc Lauderdale
DISCOUNTS Atlantic Import & Export Speedometer
Corporation - Rowe Laurent Nay
Frequency discounts: Motor Oil Madera Concepts
3x per year, 10% off posted rates. Authentic Classics LLC Mandrus Wheels
6x per year, 15% off posted rates. Becker Autosound LLC Metric Motors Inc.
BenzShops.com Miller’s Inc.
Special positioning, inserts, bind-ins and related are
Beverly Hills Car Club Niemöller - Spare parts
priced upon request.
BMWCCA for Mercedes-Benz
Bud’s Benz Classic Cars 1946-1988
Classic Trim Parts P21S Auto Care
2021 CALENDAR
Drive Line Service of Products
Issue Mailing Commit Ads Due Atlanta Pelican Parts
Fairfax Service Center Performance Analysis
Jan/Feb 2021 12/30 11/22 11/29
GKN Driveline Company
Mar/Apr 2/28 1/24 1/31 Gooding & Company Porsche Club of America
May/Jun 4/27 3/20 3/27 GTECHNIQ Ltd. Car RM Sotheby’s Auctions
Care Products Roy Spencer Mercedes
Jul/Aug 6/3 5/15 5/20
Gullwing Motor Cars Inc. Heritage
Sep/Oct 8/10 7/9 7/16 Heritage Upholstery & SLS Spare Parts
Nov/Dec 10/12 9/3 9/10 Trim Sports Leicht
Hydro-E-Lectric Restorations
Jan/Feb 2022 12/16 11/5 11/12
J.C. Taylor Antique Auto Tire Rack - BBS Wheels
Insurance Tire Rack - Wheels-Tires-
John R. Olson Springs Brakes-Suspension
for MB
®
4 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2021
AD FORMATS FULL COLOR AND DIGITAL WORKFLOW
Advertising submissions should be made by email or The Star is a full-color magazine, and all display
a file transfer service. Files must be sized accurately, advertising is offered in color. Bleeds are only available
press-quality, at a minimum of 300dpi. Flattened PDF for full-page and two-page spreads. Fractional page
files preferred. Ads arriving in an incorrect size will either advertising does not bleed. The Star is printed in a G7
be modified to fit or advertiser
®
will be notified that a certified facility. Do not submit proofs, as we employ a
corrected file is required. full digital process and color information is embedded
in your files. We do not modify the color in your files.
Please submit all advertising by email (for files For precise color management set your layout software
less than 20 MB) or use a file transfer service to to SWOP standards and your photograph and tint
Jean Varn at jean@kalomedia.com. specifications to the CMYK color space.
THE STAR DIMENSIONS Trim size is 8.375" x 10.875"
Full Page
2-Page Spread Full Page
live area/ 2/3 Page
bleed 17" x 11.125" bleed
non bleed 4.625" x 10"
trim 16.75" x 10.875" 8.625" x 11.125"
7.25" x 10"
1/3 Page Horizontal 1/4 Page Standard
1/3 Page 4.625" x 4.875" 3.5" x 4.875"
Vertical
2.25" x 10"
1/2 Page Island
1/2 Page Horizontal 4.625" x 7.5"
7.25" x 4.875"
1/4 Page Horizontal
1/4 Page 4.625" x 3.625" 1/6 Page Horizontal 1/12 Page
Vertical 1/6 Page 4.625" x 2.375" 2.25" x 2.375"
2.25" x 7.5" Vertical
2.25" x 4.875"
®
5 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2021
REGULATIONS AND RESPONSIBILITIES
Cancellations cannot be accepted after closing dates.
The publisher reserves the right to accept or reject any
advertising which may be deemed inappropriate.
The advertiser assumes ®
all responsibility for the entire
content of any advertisement submitted and published in
The Star and assumes responsibility for any claims or cost
of litigation arising from their advertising. All agreements
are subject to strike, accidents, fire, acts of God, or
other contingencies beyond publisher’s control. When
no change of ad creative is received by the advertising
closing date, a previously run ad may be used.
MBCA invoices bi-monthly on the first of January, March,
May, July, September, and November. All invoices are
sent by email and/or mail, along with one tearsheet of
the advertisement.
Agency commission: Prices are net. Any agency
commission must be added to The Star's published rates.
MBCA accepts VISA/MasterCard/American Express
payments. Standard credit card processing fees may
apply.
Payment terms: Net 30 days.
QUESTIONS?
Contact MBCA NETA Advertising Sales Team:
Charlton Calhoun — charlton@kalomedia.com
Weston Kalogeridis — weston@kalomedia.com
MBCA Sales Rep
® Name_________________________________________
Phone_________________________________________
2021 INSERTION ORDER Email_________________________________________
Please reserve the following advertising space The Star:
Date:__________________________________________ Check here if billing info is the same.
Advertiser__________________________________________ Billing Name__________________________________________
Address__________________________________________ Address__________________________________________
Address__________________________________________ Address__________________________________________
Phone__________________________________________ Phone__________________________________________
®
Email__________________________________________ Email__________________________________________
Contact__________________________________________ Contact__________________________________________
Insertion frequency: __________ JanFeb MarApr MayJun JulAug SepOct NovDec
Description of space:_______________________________________________________________________________________
Special positioning:________________________________________________________________________________________
Special inserts (Belly band, tip-on cover, polybag inserts, etc.):___________________________________________________
Notes/Requests: ___________________________________________________________________________________________
Rate per insertion (net): ____________________________ Invoice: after each insertion contract total
Total:______________________________________________
Materials: New materials to arrive by materials deadline.
Pick up materials from the _____________________________________ issue
Advertiser Authorization:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Publisher’s Sales Rep:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Terms: All invoices are due and payable within 30 days of invoice date in U.S. currency. Any agency commission must be added to net amount shown. Rendering an
invoice to an authorized agency does not release the advertiser from liability in case of non-payment by agency. The advertiser and agency (if any) each represents that
it is fully authorized and/or licensed to use any names, images, trademarks, service marks, copyrighted materials, etc. that appear in the ad materials. The advertiser and
agency each agree to indemnify and safe harmless MBCA, its employees, and its authorized sales reps against any loss liability, damage, or expense whatsoever arising
out of the publishing of the advertisement. No cancellations are accepted after the closing date (See current MBCA Media Kit for closing dates.)
MBCA Sales Rep
® Charlton Calhoun
charlton@kalomedia.com
2021 INSERTION ORDER (404) 964-3961
Please reserve the following advertising space The Star:
Date:__________________________________________ Check here if billing info is the same.
Advertiser__________________________________________ Billing Name__________________________________________
Address__________________________________________ Address__________________________________________
Address__________________________________________ Address__________________________________________
Phone__________________________________________ Phone__________________________________________
®
Email__________________________________________ Email__________________________________________
Contact__________________________________________ Contact__________________________________________
Insertion frequency: __________ JanFeb MarApr MayJun JulAug SepOct NovDec
Description of space:_______________________________________________________________________________________
Special positioning:________________________________________________________________________________________
Special inserts (Belly band, tip-on cover, polybag inserts, etc.):___________________________________________________
Notes/Requests: ___________________________________________________________________________________________
Rate per insertion (net): ____________________________ Invoice: after each insertion contract total
Total:______________________________________________
Materials: New materials to arrive by materials deadline.
Pick up materials from the _____________________________________ issue
Advertiser Authorization:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Publisher’s Sales Rep:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Terms: All invoices are due and payable within 30 days of invoice date in U.S. currency. Any agency commission must be added to net amount shown. Rendering an
invoice to an authorized agency does not release the advertiser from liability in case of non-payment by agency. The advertiser and agency (if any) each represents that
it is fully authorized and/or licensed to use any names, images, trademarks, service marks, copyrighted materials, etc. that appear in the ad materials. The advertiser and
agency each agree to indemnify and safe harmless MBCA, its employees, and its authorized sales reps against any loss liability, damage, or expense whatsoever arising
out of the publishing of the advertisement. No cancellations are accepted after the closing date (See current MBCA Media Kit for closing dates.)
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