Media kit 2021 - Magazine FORMES
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Media kit
2021
Architecture Territory Object Materials Environment
info@formes.ca FORMES.CA 514 256-1230
info@formes.ca FORMES.CA 514 256-1230
Positioning
WHEN SUBSTANCE INFLUENCES FORM
FORMES is an active player in conversations with members of the various design disciplines,
as well as an influencer when it comes to improving exemplary practices and implementing
well-considered and sustainable approaches. Since the magazine’s founding in 2004,
FORMES has been pushing the frontiers of information, exploring the worlds of the built
environment and land use at home and abroad. An independent, innovative publication, it
highlights exemplary practices in the fields of architecture, territory (land use), objects,
materials and environment.
The magazine stands out for the depth of its content and its ability to unpack trends.
FORMES engages readers. Its contributors, both local and foreign, come from multiple
backgrounds: advanced research, teaching, centres of excellence, and professional
associations. The result is a multidisciplinary, multisectoral product with an intersection
of skills that help forge promising links between research, action, training, and
dissemination of knowledge.
Its mission: to inform via newsworthy topics, debate industry issues and challenges, advise
on techniques and products, identify trends, and spark conversation.
info@formes.ca FORMES.CA 514 256-1230
Readership
OUR 40,000 READERS’ BUYING POWER
The great advantage of a magazine with
content like FORMES is that it delivers
excellent visibility with a multidisciplinary,
interprofessional readership.
$46.2 BILLION*
*These capital investments in construction in Quebec
represent 12% of GDP. Construction is a lever of economic growth.
*Source: CCQ, 2016
info@formes.ca FORMES.CA 514 256-1230
Readership
SOME STATISTICS
30%
Women
A diverse readership
70% 3% 35% 33% 22% 6%
Men Age 60+ Age 50–59 Age 40–49 Age 30–39 Age 18–29
31% 24%
Professional Other
Average education Higher Professionals and
level: graduate income entrepreneurs
34% 55% 11% 60%
Undergraduate Graduate PhD $150,000+ 23% 21%
Business owner Management position
73% have completed university
info@formes.ca FORMES.CA 514 256-1230
Breakdown of readership
DISTRIBUTION
990
12,500 Manufacturers, wholesalers and service companies
FORMES distribution targets building-material
155
Property managers
copies
The magazine also reaches the largest associations
manufacturers and distributors as well
of property managers and owners.
as service companies.
130 1,290
Media and communications
6,000 Municipalities and MRCs
The only French-language multidisciplinary (regional county municipalities)
publication in Canada, FORMES is aimed at the Distributed to the general management, urban
full spectrum of professionals and designers planning, public works, and permit departments
of Quebec municipalities, FORMES is also of great
active in object design, building construction
interest to city managers.
and land-use planning. 455
1,555 Public and para-public government
Architects organizations, lawmakers
1,090 FORMES also reaches the machinery of government,
Landscape architects
that is, public and para-public organizations, including
530
Interior designers
Canada Mortgage and Housing Corporation, the Régie 140
du bâtiment du Québec, the Institute for Research in Educational institutions
250 Construction, the Commission de la construction du
Graphic designers FORMES is also distributed to the major
Québec, the Société québécoise des infrastructures, the
educational institutions, including schools
390 Société d’habitation du Québec, as well as lawmakers.
Industrial designers of architecture, engineering and design.
610
Engineers/Technologists
1,575
Urban planners
FORMES is distributed to members of the following 2,830 210
professional groupings, among others: General and trade contractors Other organizations
Association des architectes en pratique privée du Québec (AAPPQ),
Association des architectes paysagistes du Québec (AAPQ), The construction industry isn’t neglected: the magazine FORMES is also read by members of construction
Association des designers industriels du Québec (ADIQ), is distributed to the most active general and specialized industry associations and public and private research
Association professionnelle des designers d’intérieur du Québec (APDIQ),
Ordre des urbanistes du Québec (OUQ),
contractors, i.e., those with more than 70% of hours and promotion organizations involved in building
Société des designers graphiques du Québec (SDGQ) worked in the residential, industrial, commercial, and management, land-use planning, and other related
institutional sectors. areas of activity.
info@formes.ca FORMES.CA 514 256-1230
Editorial framework
FORMES OBSERVES THE INDUSTRY VIA FIVE KEY AREAS
A
Architecture
T
Territory
OObject
M Materials
E
Environment
The magazine studies the industry in light of the five elements
comprising our ATOM(E): Architecture, Territory, Object, Materials,
Environment. They encompass all of the sectors and professions involved
in the design, construction and management of objects, buildings
and land-use planning.
info@formes.ca FORMES.CA 514 256-1230
Calendar
Issue date Reservation Materials
Winter February 8 February 15
Spring April 12 April 19
Summer June 14 June 21
Automn October 11 October 18
info@formes.ca FORMES.CA 514 256-1230
Advertisers
MULTIPLATFORM
Visibility in all forms
FORMES’ diverse content-delivery
platforms (print, digital and
events) ensure optimum visibility
for you across multiple forums.
Print magazine Insert
Special rates for distribution of your
advertising materials on multiple platforms.
Consult us: 514 256-1230.
e-newsletter
D L M M J V S
Webinar/podcast 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30 Mobile app
Events
Website
info@formes.ca FORMES.CA 514 256-1230
Advertisers – Print
RATE CARD AND FORMAT
C2 C3 C4 1/2 page
6.6 x 9.6 in. 6.6 x 9.6 in. 6.6 x 9.6 in.
6.85 in. x 9.85 in. (bleed) 6.85 in. x 9.85 in. (bleed) 6.85 in. x 9.25 in. (bleed) Title block section
5.6 in. x 8.6 in. (text space) 5,6 in. x 8.6 in. (text space) 5.6 in. x 8.6 in. (text space) 2.725 in. x 8.5 in.
Beside the title block section, at
the beginning of the magazine.
1x 1x 1x
$4,920 $4,690 $5,410 1x
2x 2x 2x $3,050
$4,575 $4,350 $5,000 2x
4x 4x 4x $2,835
$4,200 $4,000 $4,600
4x
$2,575
Technical
specifications
DPS 1 page
13.2 x 9.6 in. 6.6 X 9.6 i n . ACCEPTED FILE FORMATS
13.45 x 9.85 in. (bleed) 6.85 in. x 9.85 in. (bleed)
12.2 x 8.6 in. (text space) 5.6 x 8.6 in. (text space) PDF (Press Quality)
Illustrator .EPS or .AI
1x 1x InDesign
$7,315 $3,850 Photoshop .TIFF or .PSD
(300 dpi, CMYK)
3x 3x
$6,800 $3,580 VECTORIZED FONTS
6x 6x PHOTO
$6,200 $3,270 (300 DPI, CMYK)
info@formes.ca FORMES.CA 514 256-1230
Advertisers – print
RATE CARD AND FORMAT
Promotional section – product descriptions
This section showcases your product and service offering. You provide the visual materials
(photo and logo) and copy to match the technical parameters defined by the format.
Our team takes care of page design in a dynamic graphic environment.
The publisher reserves the right to refuse any advertising.
Technical
specifications
1/4 page 1/2 page 1 page
5.5 x 1,75 in. 5.5 x 4 in. 5.5 x 8,5 in.
40 words max. 155 words max. 12 0 words max. ACCEPTED IMAGE FILE
+ photo + logo + photo + logo + photo + logo FORMATS
Photoshop (.TIFF ou .PSD)
1x 1x 1x (300 dpi, CMYK)
$1 685 $3,050 $3,670 COPY
3x 3x 3x The maximum number of
$1,560 $2,835 $3,400 words must be respected
for the selected format.
6x 6x 6x
$1,430 $2,575 $3,110 Provide a web link.
info@formes.ca FORMES.CA 514 256-1230Advertisers – Mobile app
RATE CARD AND FORMAT
The mobile app edition of the magazine is the digital Technical
complement to the print version. Advertisements specifications
inserted in the print magazine are also included
in the digital version, with a hyperlink to your ACCEPTED FILE FORMATS
organization’s website. Additions of links are Mp4
HTML
possible to allow interactivity, such as explanatory GIF
Animated GIF
video, TV ads, animated GIFs, etc. Video link (YouTube, Vimeo)
Price upon request.
info@formes.ca FORMES.CA 514 256-1230Advertisers – Web
PRICE LIST AND FORMAT
Home page Other pages Technical
Top third Top third
specifications
Monthly $980 Monthly $930
Annual $9,800 Annual $9,300
ACCEPTED FILE FORMATS
Middle third Middle third JPG
Monthly $930 Monthly $880 GIF, ANIMATED GIF
Annual $9,300 Annual $8,800
RESOLUTION
Leaderboard Bottom third Bottom third
Monthly $840
72 dpi
728 px x 90 px Monthly $880
Annual $8,400 SIZE
Annual $8,800 Max. 80 kb
Promotional section – Technical
product descriptions specifications
This section showcases your product ACCEPTED IMAGE FILE FORMATS
Photoshop (.TIFF ou .PSD)
and service offering. You provide (300 dpi, CMYK)
the visual materials (photo and logo), COPY
copy and hyperlink. Product The number of words may vary depending
on the description of the product.
description
Price upon request. Provide a web link.
info@formes.ca FORMES.CA 514 256-1230Advertisers – e-newsletter,
inserts and sponsorship
RATE CARD AND FORMAT
e-newsletter Insert Sponsorship
Webinar
Sponsor a FORMES
training module.
Insert Event
9 in. x 12 in. max. Sponsor a FORMES
9.25 in. x 12.25 in. (bleed)
event or lecture.
White paper
Sponsor a product study, technical
Banner Customized text, solution to a problem, or other
728 px x 90 px
e-newsletter Leverage our extensive distribution:
relevant text to be downloaded
directly from the FORMES website.
insert your flyer, brochure,
Per issue Social networks
catalogue, etc., in an issue of
$900 Price on request
FORMES magazine. Share and post your event on our
4 issues social networks.
$3,000
CLOSED FORMAT
9 in. x 12 in. max.
ACCEPTED FILE FORMATS RATE FORMAT
JPG On request, variable according On request
GIF to weight RATE
ANIMATED GIF On request
MATERIALS
RESOLUTION Two weeks before issue distribution. MATERIALS
72 dpi To be determined according to the
SIZE calendar of events.
Max. 80 kb
MATERIALS
Five days before publication. Send to info@formes.ca.
info@formes.ca FORMES.CA 514 256-1230File preparation
PRACTICAL AND TECHNICAL INFORMATION
Information
Specifications
about the magazine
ADVERTISING DESIGN FINAL SIZE: 9 x 12 in.
Entrust your ad creation, writing or translation Bleed: 0.125 inch
to us: we’ll take care of everything from the concept
to graphic production. The advantage for you: FOUR-COLOUR PRINTING
advertising that matches the mind-set of the WITH 20-MICRON STOCHASTIC SCREEN (300 DPI.).
magazine and its readers. Price on request. RATES ($ CDN)
in effect until December 31, 2018,
MATERIALS four-colour printing included.
Info@formes.ca
for file sizes under 12 Mb. TAXES NOT INCLUDED
For sizes of 12 Mb or more, please use a file
transfer service such as We Transfer. 15% COMMISSION TO RECOGNIZED AGENCIES
GUARANTEED POSITION: +15%.
All advertising is subject
to the publisher’s approval.
info@formes.ca FORMES.CA 514 256-1230FORMES magazine
5-4091 Émile-Vanier Street
When
Montreal (Quebec)
H1Y 3P7 Canada substance
info@formes.ca influences
514 256-1230
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