An exploration of COVID-19 and social distancing through global human stories - MARCH 2020 - ESOMAR
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An exploration of COVID-19
and social distancing through
global human stories
MARCH 2020
We hear it so often now; we are living in unprecedented times. The
Coronavirus and social distancing measures are having an extraordinary
impact on our lives today and will continue to do so into the foreseeable
future.
To help uncover insights into these strangest of times we’ve run a
Discover.ai project, sampling millions of social media posts and hundreds
of diverse blog and news sites, where people are discussing their rich and
varied experiences online, across the UK, US, Italy and China.
In just two days we’ve been able to immerse ourselves in conversations
spanning social media, parenting, care, working from home, science, public
health, wellbeing and travel and to draw out key insights on a truly global
scale. We believe no other approach can provide this breadth of scope
yet depth of insight at such speed.
Our key conclusion from this analysis is that while these times are
extraordinary and also disturbing, the key insights we need come from the
ordinary and yet richly inspiring stories people are sharing whilst living their
lives and learning to get by. Importantly, this insight comes from the
spontaneous things people are saying and doing day to day - perhaps not
those things they would choose to say if asked specific questions about
their experiences in more traditional consumer research.
To navigate the richness that we uncovered, we have identified 10 big
behavioural themes, each one with multiple sub themes and each one a
window into people’s experiences that we believe can serve as inspiration
to help us navigate resourcefully this unprecedented experience.
2
1. TALKING .. (BECAUSE WE
CAN'T DO MUCH ELSE)
Talking is probably the best known version of
therapy. Whether into thin air; the not always
responsive air of therapists' rooms or endlessly into
social media. We're all doing it right now.
SECOND INSIGHTS & IMPLICATIONS
GUESSING AND The language of speculation
SPECULATING
Both guesswork and
uncertainty but also the idea
Imagination and invention is a resource of gambling or cashing in
to manage risk and uncertainty. From
one day to the next, when we are
1
dealing with unprecedented degrees of
uncertainty, at every level, then
speculation is rife.
EXAMPLE QUOTES
ANYONE HAVE A GUESS (AND BASED ON THIS MOTIVATION, DOES ANYONE KNOW THE BUT IT IS ALSO UNCLEAR
I KNOW IT'S ONLY A GUESS) WHEN INDIVIDUALS FEEL SITUATION AT DISNEYSEA OR HOW MANY MILD CASES
OF HOW MUCH IT WILL SLOW THREATENED, UNABLE TO DISNEYLAND AMIDST THE REMAIN UNREPORTED - SO
THE GAIN OF THE PPS IF EZRA CONTROL THE RESULTS, OR CORONOA VIRUS SCARE THE DEATH RATE COULD
COMES OUT WITH MAJOR FEEL ANXIOUS AND UK ALSO BE LOWER
NEWS RIGHT IN THE MIDDLE POWERLESS, CONSPIRACY UK
OF THIS SCARE? THEORIES JUST PROVIDE A
UK WAY TO REDUCE THE SENSE
OF THREAT
CHINA
BREAKING NEWS INSIGHTS & IMPLICATIONS
WE’RE The idea of frequency,
regularity is interesting
FOLLOWING
EVERY UPDATE A sense of monitoring news &
repeated acts e.g.
handwashing - nervy repetitive
Knowledge is power or the illusion of it. tasks
Hanging on to every headline, tuning in
2
to every update, streaming dedicated
news resources to our phones ..
forewarned is forearmed ..
EXAMPLE QUOTES
I MEAN WE ALL HANDLE THIS DO NOT GO OUT, WASH YOU WEATHER WEB: RECOMMEND RECOMMEND
DIFFERENTLY -I PERSONALLY HANDS FREQUENTLY, DRINK CORONAVIRUS, THE WORLDOMETERS…INFO I THINK
IT’S /CORONAVIRUS AFTER
FEEL MORE IN CONTROL IF I PLENTY OF WATER, PAY APOCALYPTIC PREDICTION THAT...ON WEB, EXCELLENT
STAY CONSTANTLY ON TOP ATTENTION TO THE LATEST OF A TEAM OF SCIENTIST: 650 COUNTRY BY COUNTRY SITE,
OF THIS NEWS OF THE VIRUS MILLION PEOPLE WILL GET SHOWS DAILY INCREASES &
UK CHINA SICK DEATHS & RECOVERY BY
COUNTR, ALSO MANY GRAPHS
ITALY
UK
4
REVELLING IN THE INSIGHTS & IMPLICATIONS
WHY’S AND Staccato style passing of
information & opinion
WHEREFORE’S AND
STIRRING THE POT Creates compelling sense of
urgency & scandal
Excitement creates energy. Disasters
can incite their own weirdly attractive
state of melodrama. Gossip streams &
3
fake news are perhaps a way to find
the buzz needed to rise to previously
unknown experiences and the
challenges they present..
EXAMPLE QUOTES
LAWYER AND CITIZEN TEXAS PENAL CODE - FALSE THE WESTERN MEDIA PEOPLE ARE FINALLY
JOURNALIST CHEN QIUSHI ALARM OR REPORT STATES A ESTABLISHMENT RELISHES AT STARTING TO REPORT ABOUT
VANISHED WHILE PERSON COMMITS AN EVERY OPPORTUNITY TO IT ..CHINA BUILT A LAB TO
DOCUMENTING THE OFFENSE IF THE PERSON POUNCE ON THE #XINJIANG STUDY SARS AND EBOLA IN
CORONAVIRUS LOCKDOWN KNOWINGLY ISSUE, RAISING WILD WUHAN - AND US SCIENTISTS
CHINA COMMUNICATES A REPORT SPECULATIONS FROM WARNED IN 2017 THAT A
OF AN EMERGENCY THAT HE ""INTERNMENT CAMPS"" TO VIRUS COULD 'ESCAPE'
KNOWS IS FALSE OR CLEANSING UK
BASELESS .. CHINA
UK
SPINNING INSIGHTS & IMPLICATIONS
APOCALYPTIC Using dramatic and
apocalyptic language and
PROPHECIES
imagery
Judgement day, zero,
Fearing the worst can be oddly epicentre
comforting. Like watching horror
movies. The experience of escalating
to an intense experience of fear then
4 coming back down to 'normal' equates
to a self-soothing experience on a
chemical as well as notional level.
EXAMPLE QUOTES
AND WHEN MANY OF US I HAPPEN TO PREFER THE JUDGEMENT DAY: TODAY IS US SCIENTIST WARNED
DON'T EVEN KNOW WHEN APOCALYPTIC GENRE, THE DAY THAT NEW APOCALYPTIC VIRUS COULD
WE'LL BE ABLE TO MOVE MAINLY BECAUSE IT IS QUITE INFECTIONS IN CHINA ESCAPE LAB AT EPICENTER
FREELY OUTSIDE AGAIN, IT POSSIBLE IT COULD HAPPEN SHOULD APPROACH ZERO OF CORONAVIRUS OUTBREAK
CAN BE HARD TO IMAGINE A – PICTURE THE
USA USA
SUNNY, NON-APOCALYPTIC CORONOAVIRUS KILLING 20%
FUTURE OF SICK PEOPLE INSTEAD OF
UK 2%
USA
5
2. TRYING ON SOME
DIFFERENT VERSIONS OF
DENIAL
Denial is a primitive, deep rooted,
psychological defence mechanism. It typifies
early childhood experience "It's not happening
- lalala". One of the most fascinating aspects
of adult denial is how complicatedly inventive
we can become in finding strategies for denial.
BOILING IT INSIGHTS & IMPLICATIONS
DOWN TO Absurd strings of incoherent
numbers that are essentially
SIMPLE MATHS
meaningless
A confusion of nothing ness
under which lies panic
So much of the discussion around the
corona virus is focused on cold hard
1
numbers and statistics .. all squared
away in an orderly fashion that belies
the reality of our experience.
EXAMPLE QUOTES
USING YOUR STATISTIC OF USING THESE NUMBERS THE TOTAL NUMBERS ARE: - CHINA CORONAVIRUS: 639 DEAD,
290K-650K DEATHS PER 1 FATALITY RATE 2.5% 109/4295 40,235 CONFIRMED, 31,534 CASES - LIVE BREAKING
BILLION INFLUENZA CASES, 20% OF CASES IN SERIOUS INCLUDING 36 IN HK, 10 IN NEWS QUOTING: DANGEROUS
TIMES, HERE´S TODAYS NUMBERS:
THATS ONLY A DEATH RATE OR CRITICAL 855/4295 LETS MACAO AND 18 IN TAIWAN - - 34,313 CONFIRMED CASES
OF 0.029% - 0.065% OUT OF ASSUME NO MORE CASES 909 DEATHS, INCLUDING ONE WORLDWIDE - 27,209 SUSPECTED
83,909 CASES OF COVID-19 AND 10% IN IN HK - 3,283 DISCHARGED, CASES - 707 FATALITIES - 5,666 IN
THERE HAVE BEEN 2,869 SERIOUS/CRITICAL DIE (85) INCLUDING ONE IN MACAO SERIOUS/CRITICAL CONDITION -
UK SO 191 DEAD OR 4.4% AND ONE IN TAIWAN - 23,589 1,805 RECOVERED
FATALITY RATE… SUSPECTED CASES FOR USA
USA CHINA
CONFUSION, INSIGHTS & IMPLICATIONS
DEFIANCE & The idea of liberty and an
attack on liberty
PARTIES IN THE
PARK A force to claim back our
rights, values of a free society
Much talk of chaos and anarchy. We
will refuse to go quietly. The idea of
2
this and the attendant measures
required are a fundamental challenge
to our liberty.
EXAMPLE QUOTES
I'D RATHER DIE OF WE MUST WIN THE BATTLE THE POLICE BLITZ IN CORONAVIRUS BRITISH PUB
CORONAVIRUS THAN BE AGAINST THE VIRUS AND CERVETERI CHURCH AND THE CHAIN VOWS TO STAY OPEN
SCARED OF EVER LEAVING TAKE BACK OUR RIGHTS AND TOTAL ABSENCE OF AMID CORONAVIRUS BUT
MY HOUSE AGAIN CLAIM THE VALUES OF A FREE REACTIONS FROM CHURCH WITH SOCIAL DISTANCE
SOCIETY FORMED BY FREE AND INSTITUTIONS IS AN BETWEEN DRINKERS
UK
INDIVIDUALS ALARMING SIGNAL OF WHAT USA
IS NOW THE CULTURE OF
ITALY
THIS STATE OF EMERGENCY
ITALY
7
INSISTING THERE’S INSIGHTS & IMPLICATIONS
NO EVIDENCE, IT’S Overt cynicism and mis belief:
the sense of a grand
ALL BEEN conspiracy
OVERBLOWN Juxtaposition of opposing
emotions
A very overt and deeply classic form of
denial. This literally is not happening.
3
Typically, here, discussion revolves
around comparisons with colds or
common flu and a theory of fake news.
EXAMPLE QUOTES
BREAKING: PRESIDENT TRUMP STS@ IT'S ALL ABSOLUTE IF I WERE OF A SUSPICIOUS WHAT I AM SCARED ABOUT IS THE
CALLS A PRESS CONFERENCE SCARE SCENARIOS – DON’T STATE OF MIND, I MIGHT LOSS OF REASON AND WAVE OF
TO ASSURE THE AMERICAN YOU SEE THAT .. HOW MANY WONDER WHY THIS NOT VERY FEAR THAT HAS INDUCED THE
MASSES OF SOCIETY INTO A
PEOPLE THAT THE DIED FATAL DISEASE, OF ORIGIN SPELLBINDING SPIRAL OF PANIC
#CORONAVIRUS HAS BEEN MYSTERIOUS, IS BEING
UK ONE THING FOR CERTAIN IS THAT
COMPLETELY CONTAINED, REPORTED IN SUCH
IN A MONTH WE WILL KNOW HOW
USA APOCALYPTIC TERMS LETHAL COVID-19 IS AND IF THIS
UK IS A OVERREACTION
UK
CASTING BLAME INSIGHTS & IMPLICATIONS
AND Overt and often offensive
cyber bullying and blame
ASPERSIONS
casting
Sense of chaos, disorder,
Blaming is well understood as a cognitive confusion
distortion. This i s all happening - but by
assigning blame I can somehow make it go
away, give it back to where it came
4
from. We saw here some shocking depth of
prejudice at a stated and, perhaps more
worryingly even, also subliminal, level.
EXAMPLE QUOTES
THE SCARIEST THING IS THE EUROPE AND THE UNITED IT’S HUMAN NATURE TO CORONAVIRUS, FORZA
#SIDEEFFECT OF THE STATES BLAME CHINA FOR BLAME SOMEONE ELSE, NUOVA'S RACIST BLITZ
EPIDEMIC - THE CONFLICTS, TRANSMITTING THE VIRUS TO ARGUE AGAINST IT, SAY IT’S AGAINST CHINESE STORES
#BLAME, #CYBERBULLYING, THEM, CHINA ACCUSES NOT OUR FAULT AND THERE’S ITALY
HEATED EMOTIONS EUROPE AND THE UNITED NOTHING WE CAN DO
USA STATES OF EUROPE OF POOR UK
PREVENTION AND CONTROL
THAT CASUED THE SPREAD
CHINA
8
3. CONSTANTLY SEEKING
DIVERSION &
ENTERTAINMENT
escapism. n. the tendency to escape,
from the real world, to the delight or
security of a fantasy world.
THE ETERNAL INSIGHTS & IMPLICATIONS
RELIABILITY OF The things we lean on – small
indulgences at best or
CAKE AND significant addictions as
worst.
PROSECCO But a sense these are
allowable in current times
Comfort eating is a known phenomenon.
Comfort foods are a 'real thing'; foods that
incur a psychologically pleasing
1
state. Here, we see shoppers bulk buy
snacks, while a French comedian muses
that "we will come out of this not better but
fatter" ...
EXAMPLE QUOTES
'TONIC' FOR VIEWERS AS ITV FROM BEAUTY REGIMENS TO THIS CAN ALSO TRIGGER AUTOCONSOLATION: FOOD, AS
PREPARES TO SHOW IRISH HOMEMADE CARNIVAL THINGS LIKE EATING AND WELL AS FROM A HORMONAL
RACING IN A BARREN LIVE GAMES, RESIDENTS STUCK AT SUBSTANCE ABUSE &PHYSIOLOGICAL POINT OF
VIEW, OFTEN ACTS AS A "CUDDLE"
SPORTING LANDSCAPE, HOME FOUND WAYS TO DISORDERS BECAUSE THESE ALSO FROM AN EMOTIONAL
THANKS TO WORLDWIDE ENTERTAIN AMID THE THINGS CAN MAKE YOU FEEL POINT OF VIEW: FOLLOWING AN
CORONAVIRUS OUTBREAK LOCKDOWN LIKE YOU’RE GAINING UNPLEASANT EVENT, A GOOD
UK CHINA CONTROL ON A PARTICULAR PIZZA OR A SLICE OF CAKE CAN
AREA OF YOUR LIFE WHEN GIVE A MOMENT OF
EVERYTHING ELSE FEELS OUT GRATIFICATION
OF CONTROL, SAYS DR ITALY
WRIGHT
USA
A CONTINUED INSIGHTS & IMPLICATIONS
FASCINATION WITH A strange inter mingling of
fantasy & reality
HOW THE OTHER
HALF LIVES At the same time reassuring &
alarming; sense of relegating
Online discussions around celebrities the issue to the land of ‘soap’
coping may emphasise we are in this
together & be iconic and instructive. At the
2
same time, they serve to distance & deny,
pushing this whole lived experience back
into the domain of fantasy entertainment
(where it does not need to be dealt with).
EXAMPLE QUOTES
LONDON-BORN POP STAR THE RICH FLEE LONDON KATY PERRY 'IS IN DAILY MAIL FUELS
SAM SMITH IS ""SCARED" AHEAD OF CORONAVIRUS LOCKDOWN' DUE TO A CORONAVIRUS LOCKDOWN
LOCKDOWN: VISCOUNTESS 'CORONAVIRUS SCARE' PANIC AS ABC PRESENTERS
UK
WEYMOUTH STAYS AT HER STAR LIVE FROM THEIR
LONGLEAT ESTATE WHILE UK LIVING ROOMS
LADY MARY CHARTERIS SELF- UK
ISOLATES OUTSIDE CITY
UK
10HERE WE ALL INSIGHTS & IMPLICATIONS
ARE, WATCHING Sense of us all resorting to the
same defence mechanisms is
FROM HOME
bonding silly stuff
We are all in this together
“Put the telly on”. A metaphor for escapism doing the same
if ever there was one. Stories of Netflix
bingeing, or holing up with boxed sets, along
with of course a sharp rise in online gaming
3
and pornography have all been
mentioned. At the same time, hearteningly,
record book sales are apparently a thing
too.
EXAMPLE QUOTES
TENCENT IS HAVING A HARD I THINK A LOT OF PEOPLE, NETFLIX IS GOING TO AFTER THE CORONAVIRUS
TIME KEEPING UP WITH CORONAVIRUS OR NOT, ARE REDUCE ITS STREAMING SCARE, ONLINE ACTIVITIES
DEMAND FOR ITS GAMES SITTING AT HOME WATCHING QUALITY AFTER SUBSCRIBERS HAVE BEEN ACCELERATED
AMID THE CORONAVIRUS NETFLIX HAVE TURNED TO BINGE- SIGNIFICANTLY MAKING A
OUTBREAK WATCHING THEIR FAVOURITE HUGE ENTRY INTO
UK
CHINA SHOWS AMID THE CORONA UPCOMING 5G
VIRUS OUTBREAK UK
UK
114. JUST HUNKERING
DOWN TO WHAT WE
KNOW
‘Hunkering down’ is an old Scottish
expression for sitting tight and low to ride
out a storm. Holding on hard to what we
know is a very human reaction to adversity.GROWING UP, INSIGHTS & IMPLICATIONS
EVEN WHILE Centrality of parental care
role (often still with mother).
FEELING LIKE A
LITTLE KID Time to confront our
collective responsibility here
A need to be grown up while your - families & children their
internal narrative runs closer to that of care something we all need
to step up for
a toddler. This reminds of our
1
collective responsibility to the plight of
parents trying to hold everyone
together right now.
EXAMPLE QUOTES
WHEN YOUR CHILD COMES IN THE FACE OF THIS LIFE AS WE KNOW IT SEEMS I ALSO WONDER WHETHER
OVER AND ASKS YOU WHY EPIDEMIC, PEOPLE MAY HAVE TO BE CHANGING BY THE SHE HAS PICKED UP FROM
YOU ARE HOLDING A MOBILE THE FOLLOWING SECOND BEYOND OUR THE MEDIA THE WORRIES
PHONE FROM MORNING TO PSYCHOLOGICAL PROBLEMS: CONTROL, PARENTS ARE THAT ADULTS ARE HAVING
NIGHT- WHAT HAPPENED TO UPSET, NERVOUS, ANXIOUS, REALLY STRUGGLING ABOUT THE CORONAVIRUS: I
MAKE YOU SAD OR ANXIOUS EASY TO BE ANGRY, USA HAVE A FEELING WE MAY
CHINA COMPLAINING; SOME FEEL START TO SEE A LOT OF
ISOLATED HELPLESS, CHILDREN BECOMING MORE
DEPRESSED PESSIMISTIC; ANXIOUS ABOUT THIS
DIFFICULT TO TAKE CARE OF UK
SELVES AND FAMILIES;
CHINA
KEEPING CALM INSIGHTS & IMPLICATIONS
(EASY TO SAY) And did I say – Keep calm? !
A sense of over stating the
point masking a strong sense
of panic in fact here
The 'keep calm & carry on' mantra had
already long lost its way in popular
culture in favour of the far more
relatable 'now panic & freak out'. Most
2
narrative online we are seeing suggests
we are in truth swinging uncontrollably
between the two.
EXAMPLE QUOTES
WE KEEP CALM, DECORUM, IRONICALLY, THE OFFICIALS I THINK THE BEST WE CAN DO THE QUEEN IS SET TO
AND COMMUNICATION – NOW URGING CITIZENS TO RIGHT NOW IS PRACTICE OUR ATTEND TOMORROW’S
COMMON SENSE PREVAILS KEEP CALM UNDERSTAND GROUNDING AND CALMING COMMONWEALTH DAY
ITALY FAR MORE ACUTELY THAN TECHNIQUES, MAKE HEALTHY SERVICE AT WESTMINSTER
THE GENERAL PUBLIC HOW CHOICES, WASH OUR HANDS ABBEY ALONGSIDE OTHER
UK AND TRY TO KEEP CALM SENIOR ROYALS IN A CLEAR
USA MESSAGE THAT SHE IS
DETERMINED TO KEEP CALM
AND CARRY ON
UK
13RECALIBRATING INSIGHTS & IMPLICATIONS
(LIKE REALLY, WHAT Need to prioritise – sense of
counting our blessings and a
REALLY MATTERS) need to refocus on the simple
things
Isolation imposes a different
Getting a bit of pace to life where we can see
perspective. Distancing ourselves. We the stuff that is important
are having to take a step back,
3
recalibrate and work out what is really
important. While it may be easy to say,
it's not easy to do.
EXAMPLE QUOTES
I AGREE WITH WHAT MANCINI WE’VE BECOME SO WE DO NOT SAY THAT IT WILL TOGETHER WE WOULD
SAID, THE MOST IMPORTANT COSSETED THAT WHAT WE’RE BE EASY, BUT WE INVITE YOU FOCUS, DEMONSTRATING
THING IS TO SAFEGUARD THE SEEING AS APOCALYPTIC, IS TO TRY, COMFORTING US AT UNITY AND WHAT ARE THE
HEALTH OF ALL, IT IS AN ACTUALLY VERY SIMILAR TO THE THOUGHT THAT, WHEN PRIORITIES TO PUT IN FRONT
EXCEPTIONAL SITUATION NORMAL LIFE IN SOME ONE DAY ALL THIS IS OVER,
ITALY
ITALY COUNTRIES WE WILL BE ABLE TO
UK APPRECIATE EVEN MORE THE
SIMPLE THINGS THAT BEFORE
WE TOOK IT FOR GRANTED
ITALY
TELLING THE TALE INSIGHTS & IMPLICATIONS
FOR POSTERITY “I The sense that no. days into
the pandemic has become a
WAS HERE IN new measure of time
COVID-19” A new language / set of
measures / a new calibration
I was here. The idea of who we are or
where we are now as somehow
4
indelible. The notion of leaving your
mark. Chroniclers abound, diarising verbally
& visually, an attempt to lock the moment?
EXAMPLE QUOTES
DURING THAT TIME IN THE WE'VE BEEN TOGETHER FOR IT’S THE LANTERN FESTIVAL THIS ITALIAN
HUOSHENSHAN HOSPITAL, 20 DAYS - COUPLES SHARE TODAY, AND ALSO THE 17TH PHOTOGRAPHER IS
HE RECORDED HIS DAILY LIFE THEIR SELF-ISOLATION DAY SINCE THE DOCUMENTING HER LIFE IN
WITH A POSITIVE ATTITUDE HORROR STORIES #CORONAVIRUS-HIT CITY THE CORONAVIRUS
AND RECEIVED THOUSANDS #WUHAN WAS LOCKED LOCKDOWN
UK
OF ENCOURAGING DOWN USA
MESSAGES FROM ACROSS CHINA
THE NATION
CHINA
14HOLDING INSIGHTS & IMPLICATIONS
BLINDLY TO We are reminded of the sheer
strength of genuine conviction
FAITH AND HOPE
and commitment
While for some religious
extremes are not relatable in
a sense we re all sharing now
this same vision of blind faith
5
Holding on to blind faith. Hope springs
eternal. Most of us hold to some kind
of belief system to keep us going.
EXAMPLE QUOTES
BELIEVERS IN WUHAN BRAVE THE PURPOSE OF THE WORK IN LIFE I HAVE ALWAYS BEEN GREECE’S ORTHODOX
CORONAVIRUS TO SHARE IS TO SING THE GREAT OPTIMISTIC BUT RIGHT NOW I CHURCH SAID THAT HOLY
THE GOSPEL - CHRISTIANS IN NATIONAL SPIRIT IN THE THINK I HAVE LOST COMMUNION, THE
CHINA ARE SHARING THEIR FORM OF BEIJING SONGS, TO ENTHUSIASM AND FAITH IN PARTAKING OF WINE SOAKED
FAITH BY RISKING DEATH TO STRENGTHEN THE FAITH OF EVERYTHING IN BREAD FROM THE SAME
GIVE OUT PROTECTIVE FIGHTING THE EPIDEMIC, TO ITALY CHALICE FOR ATONEMENT
FACEMASKS TO THE CITIZENS TRANSMIT POWER, AND TO FROM SINS, WOULD
OF WUHAN, THE EPICENTER INSPIRE PEOPLE. CONTINUE DESPITE THE
OF THE CORONAVIRUS CHINA CORONAVIRUS
OUTBREAK UK
USA5. TRYING TO BE BRAVE –
IT IS WARTIME, AFTER ALL
Deploying the metaphor of wartime vs
peacetime. The sense that our peacetime
has been shockingly shattered with a
strange, distorted juxtaposition of today’s
peacetime reality with wartime imagery and
language.BOLSTERING OUR INSIGHTS & IMPLICATIONS
SPIRITS, WITH A Sense of the provocative
emotions of pride, humility
REVIVAL OF BLITZ and guilt all inter mingled
MENTALITY Juxtaposition between
opposing and conflictual
Wartime stories - like Greek emotions
Mythologies - are a way to inspire
ideas of hope and courage. Invoking
1
the metaphor of war and the romantic
ideals associated can elevate our
experience.
EXAMPLE QUOTES
CORONAVIRUS HAS IN FACT, I AM WITNESSING YOU DECIDE TO WORK TO CARE HOME RESIDENTS
DECLARED WAR ON THE YOUR MATURITY AND SAVE THE AGEING AND THE INVOKE BLITZ SPIRIT AMID
WORLD SO WE MUST ALL OPENNESS IN THE LIFE WEaK - AS IN WAR - WHILE CORONAVIRUS CHAOS
STOP OUR SELFISH WHINING DRAMA OF FIGHTING THE DOZENS OF ITALIANS SPENT UK
AND REMEMBER THAT YOU EPIDEMIC THE WEEKEND ON THE SKI
CAN’T FIGHT AND WIN - WARS CHINA RESORTS ON LATEST
WITHOUT MAKING SOME LOMBARDY NEWS, SPEAKS
SACRIFICES THE DOCTOR OF BERGAMO:
UK ITALY
GOING ‘UP TO INSIGHTS & IMPLICATIONS
THE FRONT’ Sense of immense bravery
and also fear
Collective feelings both of
So many owe so much to so few... This responsibility and shame
image of a notional frontline and the
concurrent emotions of pride and
humility it leaves over for those of us in
2
the notional 'backline' plays its part in
engendering a sense of responsibility
and order in a time of crisis.
EXAMPLE QUOTES
HEALTH CARE WORKERS SHE HAS ACTIVELY JOINED ONE DOCTOR WARNED WORKING TIRELESSLY TO
ACROSS CHINA ARE GOING THE RANKS OF VOLUNTEERS AGAINST COMPLACENCY RESPOND TO THIS CRISIS
TO THE FRONT LINES TO TO RESOLUTELY WIN THE AND SHARED WHAT LIFE IS BEHIND THE SCENES, ON THE
HELP FIGHT THE FIGHT AGAINST EPIDEMIC LIKE FOR HEALTH STAFF ON FRONTLINE, OR AT HOME
CORONAVIRUS OUTBREAK PREVENTION AND CONTROL THE FRONTLINE'
UK
"I WAS AFRAID WHEN I FIRST CHINA UK
ARRIVED, BUT ONCE I
STARTED WORK MY FEAR WAS
GONE."
CHINA
176. REFRESHING
EXCHANGES WITH REAL
MEANING
Doctrines of mindfulness that encourage
us to live in the moment fully have never
felt more pertinent. There is the new
sense that this is no longer a rehearsal and
we are now living in a collective moment of
truth.GETTING THAT INSIGHTS & IMPLICATIONS
THEY ARE ALL New ties are created as
people band together
OUR FAMILY
Rapidly forge bonds through
bitter and binding experience
A proverb says "In time of test family is
best". Yet crisis times can create
concepts of kinship that surpass blood
1
ties and bind seemingly disparate
individuals together in a tight knot of
support.
EXAMPLE QUOTES
NO MATTER WHICH COUNTRY SHE CAN UNDERSTAND THIS IF YOU THINK YOU ARE THE MEDICAL STAFF TOOK
PIONEERED THE FATHER AND SON’S LONGING WORRIED ABOUT YOUR GOOD CARE OF EVERYONE,
DEVELOPMENT OF THE NEW FOR LOVED ONES. WE MUST FAMILY IN THIS JUST LIKE THEIR FAMILY
CROWN PNEUMONIA WORK HARDER TO TAKE CORONAVIRUS CRISIS, TRY MEMBERS AND THEY WERE
VACCINE, IT SHOULD ADHERE GOOD CARE OF EVERY HAVING SOME LOVED ONES VERY MOVED
TO THE CONSCIOUSNESS OF OBSERVER, SO THAT THESE HALF A WORLD AWAY IN A CHINA
THE HUMAN COMMUNITY FRAGILE HEARTS CAN SITUATION LIKE THIS
SUPPORT & SHARE ALWAYS FEEL THE WARMTH USA
GLOBALLY EVEN WITHOUT THE CARE OF
CHINA THEIR LOVED ONES.
CHINA
NO SHIT! IT’S INSIGHTS & IMPLICATIONS
TIME TO SAY IT Shocking levels of prejudice
persist
LIKE IT IS.
Sense of the mask falls in time
of test
Time for the turning of the tables and
calling out the righteous. Drastic times
2
call for drastic measures. Time to tell it
like it is and call out prejudice,
hypocrisy.
EXAMPLE QUOTES
SUFFERERS HAVE TO FIGHT THE NEW EPIDEMIC HAS CORONAVIRUS OUTBREAK IS DUE TO SERIOUS RACIAL
POLLEN, RAGWEED AND CAUSED A WORRYING WAVE DIVINE PUNISHMENT FOR DISCRIMINATION IN FRANCE,
DUST, AND THEY HAVE TO OF PREJUDICE AGAINST GAY PRIDE PARADES - WELL, AN ANONYMOUS ASIAN
FIGHT PEOPLE SCARED OF ETHNIC GROUPS IN CHINA HE'S A BIT OF A TW4T ISN'T WOMAN LAUNCHED THE "I AM
AND EAST ASIA AND SHE HE?" NOT A VIRUS" HASHTAG ON
UK
CALLED ON MEMBER STATES UK SOCIAL MEDIA AND
TO MAKE EVERY EFFORT TO FORWARDED IT ON TWITTER
PREVENT SUCH HOPING TO RAISE
DISCRIMINATION. AWARENESS OF RACIAL
CHINA DISCRIMINATION IN FRANCE
CHINA
19SAYING THANK INSIGHTS & IMPLICATIONS
YOU (AND Personal message of thanks
to those helping the sick, the
EVERYTHING ELSE medics and health care
workers
THAT MATTERS)
In parallel messages as well
Before it’s too late ..It's better to say too to nearest & dearest
much than too little. Crises dissolve cool
facades rapidly and force us to confront
3
the feelings we have for people who are
important. For fear of losing them - the
need to tell them how we feel.
EXAMPLE QUOTES
AT THIS TIME WE CAN TALK SOME PEOPLE, INCLUDING IT COMES AS THOUSANDS OF THERE ARE MANY MESSAGES
TO OUR FAMILY MEMBERS, SCHOOLCHILDREN, HAVE ITALIANS IN ROME, MILAN, OF SOLIDARITY THAT HAVE
THANK OUR PARENTS FOR BEEN USING SOCIAL MEDIA AND NAPLES APPLAUDED COME TO ITALY AND TO
THEIR NURTURING GRACE, TO SHARE THEIR MESSAGES HEALTHCARE WORKERS ITALIANS FROM THE MUSICAL
AND ENHANCE PARENT- OF LOVE AND SUPPORT, TO FROM THEIR BALCONIES AND WORLD FOR THE
CHILD RELATIONSHIP HELP BOOST THE MORALE OF WINDOWS YESTERDAY CORONAVIRUS
CHINA MEDICAL PROFESSIONALS UK ITALY
USA
207. AN ANTHOLOGY OF THE
COMIC AND CURIOUS
In Architecture of Happiness Alain de Botton talks about the
conceptual role of home to stabilise us with "the important truths"
which, "distracted and irresolute, we have trouble holding onto".
This one is all about the stability of home truth. The kaleidoscope of
colour represented by snapshots of ordinary but wonderful human
moments in all this panic allows us to surround ourselves with insights
into our extra-ordinary human experience and powerful home truths.A COLLECTIVE INSIGHTS & IMPLICATIONS
BLESS FOR ALL Brief yet intensely emotional
glimpses
THAT MAKES US
LOVELY & HUMAN Recognition all around with
people of all sorts all around
Stripping people back to what makes the world
us human binds us all in collective
empathy. This crisis is rife with
1
glimpses of relatable human moments
which can feel strangely comforting, as
if we received a silent hug in return.
EXAMPLE QUOTES
REUTERS / THURSDAY, RESTLESS PETS, HUNGRY CHINESE OFFICIALS SOUGHT THIS IS THE MOMENT THE
MARCH 19, 2020 RESIDENT CHILDREN AND SLOW TO HELP HUBEI RESIDENTS’ DUTCH PM, MARK RUTTE,
LAURENT LANTHIER AND HIS INTERNET CONNECTIONS EMOTIONAL TOLL AMID THE ENDED A PRESS
SON ROBIN, 12 POSE BEHIND BECAME A MAJOR CORONAVIRUS LOCKDOWN, CONFERENCE BY SHAKING
THE WINDOW OF THEIR HOME CHALLENGE FOR ADVISING THEY HAVE A HANDS WITH A COLLEAGUE -
WITH OBJECTS SIGNIFICANT BROADCASTERS THIS WEEK GOOD CRY AND DO SOME MOMENTS AFTER WARNING
TO THEM DURING A AS MANY PRESENTERS PUNCHING EXERCISES . THE PUBLIC AGAINST DOING
CORONAVIRUS LOCKDOWN HOSTED PROGRAMMES CHINA SO AMID THE
UK FROM HOME AMID THE #CORONAVIRUS OUTBREAK
CORONAVIRUS UK
USA
A CERTAIN DARK INSIGHTS & IMPLICATIONS
HUMOUR Gallows humour as a way to
cope
Mass outflow of comedy in
They say laughter is the best social media on a daily basis
medicine. Social media usage analysis
in the last month has noted that the
emoji most commonly associated with
2
the coronavirus has been crying
laughing followed closely by crying
loudly. This says it all really.
EXAMPLE QUOTES
'ALL I NEED NOW IS A MANU FEILDEL DISCOVERS WE HAVE AN OPEN AND NEW YORKERS ARE TORN
QUARANTINI': SINGER TINA HIS SIGNATURE SAUCE IS HONEST CONVERSATION BETWEEN TRYING TO COPY
ARENA SHOWCASES HER ONE OF THE ONLY ITEMS ABOUT OUR FEARS OF THE THE ITALIANS SINGING ON
SENSE OF HUMOR AGAIN LEFT IN THE FRESH MEAT FUTURE, ONE OF US GETTING THEIR BALCONIES AMID THE
AISLE AT WOOLWORTHS TESTED FOR COVID, AND FOR CORONAVIRUS LOCKDOWN
UK
AFTER CORONAVIRUS PANIC THE SAKE OF A MOMENT OF AND POKING FUN AT THOSE
BUYERS STRIPPED THE LEVITY APOCALYPTIC WHO ARE TRYING TO SET UP
SHELVES GROOMING AND THE THINGS A SINGALONG
UK THAT ARE KEEPING US SANE UK
USA
22AN ODE TO INSIGHTS & IMPLICATIONS
POTATOES, PASTA The sense that there is
perhaps a ‘spectrum of
AND TOILET PAPER hoarding’ that we all sit along
The psychology of hoarding is A certain relatable nature to
fascinating. Our fascination with it the hoarding activity
therefore which perhaps
also. This recent vision of the plain and explains also why we all
particular role of accumulating to manage fervently call it out
distress has been revelatory. (Not to
3
mention inherent humour associated with
the idea of a significant attachment to
mundane items like potatoes.)
EXAMPLE QUOTES
AN INCREASING NUMBER OF SPENDING ON TRANSPORT MUM WHO HAS BEEN 'UNBELIEVABLE!' NICOLE
SUPERMARKET SHELVES IN HAS PLUMMETED AMID THE STOCKPILING FOR FOUR KIDMAN'S SISTER ANTONIA
LONDON WERE EMPTY ON CORONAVIRUS OUTBREAK, YEARS SHARES THE FULLY- REVEALS THE VERY UNUSUAL
FRIDAY AS PEOPLE RUSHED BUT THE BLOW HAS BEEN STOCKED PANTRY SHE PLACE SHE FINALLY FOUND
TO BUY PASTA, TOILET CUSHIONED BY PEOPLE PREPARED LONG BEFORE THE TOILET PAPER - AMID
PAPER, FLOUR AND FROZEN PANIC BUYING RICE, TOILET CORONAVIRUS OUTBREAK - CORONAVIRUS PANIC
FOOD ROLL, AND SURGICAL MASKS. AND NOW SHE'S SET FOR BUYING SHORTAGE
UK CHINA ANYTHING UK
UK
238. CARVING OUT A NEW
CONSCIOUS COLLECTIVE
Philosophers explore the idea of subject vs.
object in relationships; the need we all have to
feel recognised as - the responsibility we all
have to recognise others as - a subject. This is
fundamental to achieving an ideal of meaningful
community.PLEASE SHARE / INSIGHTS & IMPLICATIONS
THANKS FOR Singing on balconies;
collective aperitif; patriotic
SHARING spirit raising choral; moments
of collective appreciation..
Many small but precious acts
With physical contact literally of collective self care -
impossible we turn to the virtual universally of one heart yet
strangely local in flavour
exchange of heartfelt emotion and
1
social media really comes into its own
- holding us tight in this vast collective
now..
EXAMPLE QUOTES
TO BOOST MORALE AND RESIDENTS AT A CARE HOME, CORONAVIRUS: PEOPLE THE ITALIAN AIRFORCE
SHOW UNITY, SOME ITALIANS FORCED TO CLOSE TO SHARE PHOTOS OF THEIR PLAYED PAVAROTTI SINGING
ARE SINGING AND PLAYING VISITORS AMID THE CATS WHILE WORKING FROM NESSUN DORMA AS THEY PUT
MUSIC TOGETHER FROM CORONAVIRUS OUTBREAK, CHINA ON AN INCREDIBLE AIR
WINDOWS AND BALCONIES HAVE STILL MANAGED TO DISPLAY TO LIFT THE SPIRITS
CHINA SHARE HEARTWARMING OF THEIR NATION DURING
MESSAGES WITH THEIR THE CORONAVIRUS
LOVED ONES. LOCKDOWN
UK UK
PITCHING IN INSIGHTS & IMPLICATIONS
HEARTILY Powerful imagery of a very
physical visual banding
together
As well as on a spiritual or
The ideal of coming together in the emotional level – tangible
face of adversity has powered armies palpable sense of invisible
& protected communities since
Doomsday. From whole countries to
2
companies & banks to local
communities & neighbours, ‘rallying
round’ stories abound.
EXAMPLE QUOTES
ON FEBRUARY 23, MORE A COUNSELOR WHO SPOTTED GROUPS ARE BEING SET UP THERE MAY BE TIMES WHEN,
THAN 10,000 LOCAL THE WORRYING TREND OF AND RUN ENTIRELY BY FOR EXAMPLE, ONE
RESIDENTS FROM 140 PSYCHOLOGICAL DISTRESS VOLUNTEERS - AND OUR MEMBER’S BRAVERY AND
BROUGHT ABOUT BY THE
COMMUNITIES IN WUCHANG EPIDEMIC, SET UP A HOTLINE FOR
HOPE IS THAT THEY CAN SUPPORT IS NEEDED FOR THE
DISTRICT VOLUNTEERED TO THOSE IN A MENTAL HEALTH HELP TO MAKE SURE PEOPLE WELLBEING OF ANOTHER,
HELP ELDERLY PEOPLE AND CRISIS AMID THE CORONAVIRUS WHO NEED SUPPORT GET IT AND TIMES WHEN YOU CAN
THOSE IN NEED AMID THE OUTBREAK, WITH PRIORITY GIVEN
UK ALL ACHIEVE SO MUCH MORE
#CORONAVIRUS LOCKDOWN TO PEOPLE AT THE EPICENTER IN TOGETHER, WITH YOUR
IN WUHAN HUBEI PROVINCE COLLECTIVE BRAVERY
CHINA CHINA UK
25NEEDING OUR INSIGHTS & IMPLICATIONS
NEIGHBOURS Sense of spontaneous almost
over night up springing
MORE THAN EVER
A wealth of community
The irony is not lost on us that just kindness acts
when we need each other most is
when we cannot be together. In
isolation has come an immensely
3
encouraging resurrection in the idea of
community & good old fashioned
neighbourliness.
EXAMPLE QUOTES
THEY’RE ALSO OFFERING BUY LOCAL HEROES: WUHAN AS MORE AND MORE PEOPLE AFTER HEARING THE NEWS,
ONE GET ONE FREE ON MOTORISTS DEFY VIRUS GO INTO SELF ISOLATION THE COMMUNITY
LOAFS OF BREAD TO HELP THREAT TO HELP PEOPLE ARE COMING UP POLICEMAN SUN MINGCHUN
OUT YOUR NEIGHBOURS OR NEIGHBOURS CORONAVIRUS: WITH NEW WAYS TO KEEP IN AND THE RESIDENT CADRES
LOVED ONES TALES OF SOLIDARITY FROM TOUCH WITH THEIR DELIVERED FRESH
UK CHINA'S VIRUS-HIT WUHAN .. NEIGHBOURS VEGETABLES TO THEIR
WUHAN RESIDENTS FIND USA DOORSTEPS TO ENSURE
WAYS TO SPREAD CHEER THAT THE LIVES OF THE SELF-
DURING CORONAVIRUS ISOLATED FAMILY WERE NOT
LOCKDOWN AFFECTED.
USA CHINA
KNIGHTS ON INSIGHTS & IMPLICATIONS
SCOOTERS WILL The network and
DELIVER US FROM infrastructure that supports us
becomes almost tangible and
visible
EVIL
Strange coming together of a
A comforting expression of this idea of commercial framework,
community during isolation is being able delivery systems, e
commerce with ordinary
to literally see this whole infrastructure neighbourly care
4
of distribution and delivery surround us
that forms the invisible ties that do
connect us all together nevertheless.
EXAMPLE QUOTES
WU YOU DELIVERS MEDICINE A CGTN STRINGER PAID A HOME SERVICES IN THE THEIR STEEDS ARE NOT
DAY AND NIGHT TO THOSE IN VISIT TO A LOCAL FRESH RETAIL INDUSTRY IN 2020, SINEWY STALLIONS, BUT
NEED IN WUHAN FOOD DELIVERY PLACE TO INCLUDING INTRA-CITY NIPPY, TWO-WHEELED
UK VISIT THE UNSUNG HEROES, DISTRIBUTION, TAKEAWAY ELECTRIC SCOOTERS AND
WHO ARE WORKING TO SERVICES, AND GROCERY MOTORBIKES, UPON WHICH
ENSURE FRESH FRUITS AND SHOPPING AT HOME, MAY THEY NEGOTIATE THE
VEGETABLES FOR THE BECOME A NEW DESERTED STREETS AND
RESIDENTS OF WUHAN EVEN INFRASTRUCTURE LANES OF WUHAN IN
AS THE CITY REMAINS CHINA CENTRAL CHINA'S HUBEI
LOCKED DOWN PROVINCE
CHINA CHINA
26REPURPOSING & INSIGHTS & IMPLICATIONS
GIVING – WITH A voluble effort to prop up
the system in the crisis
LOVE
A sense of real generosity
from individuals’ passion
propelling organisations on
A Robin Hood-esque and really
refreshing redistribution of resources
5
has sprung up spontaneously and has
given a sense of real purpose in
adversity that is very motivating.
EXAMPLE QUOTES
WORKERS FROM LIBRARIES, GENERAL MOTORS, FORD TECH YOUTUBE AND NETFLIX IANG YIRUN, VICE CHAIRMAN
LEISURE CENTRES AND AND ELON MUSK OFFER TO ARE CUTTING STREAMING OF THE MADAGASCAR
SCHOOLS CLOSED AS A MAKE VENTILATORS AS US QUALITY IN EUROPE TO FREE CHINESE CHAMBER OF
RESULT OF THE FACES CRITICAL SHORTAGE UP BANDWIDTH FOR HOME COMMERCE, BOUGHT 2,500
CORONAVIRUS OUTBREAK AMID CORONAVIRUS CRISIS - WORKERS DUE TO 3M MASKS FROM FRANCE
SHOULD BE CALLED UPON DESPITE SHUTTERING THEIR CORONAVIRUS LOCKDOWNS THROUGH FRIENDS AND SENT
TO DELIVER FREE SCHOOL PLANTS OVER FEARS FOR USA THEM BACK TO CANGNAN
MEALS DIRECTLY TO THE WORKERS CHINA
HOMES UK
UK
NOT WAITING TO INSIGHTS & IMPLICATIONS
BE ASKED An unprecedented sense of
responsibility on a giant scale
Idea of choosing to confine is
We are self isolating. This is an breath taking; language is
powerful yet entered
extraordinary idea. The clinical overnight into collective
vocabulary coupled with the human culture
6
implications conjured up. This is all
about the idea of collective
responsibility & personal sacrifice.
EXAMPLE QUOTES
ACTOR SAM NEIL SAYS HE IS WORKOUTS, COOKING WITH SOCIAL DISTANCING AUTHORITIES ARE RELYING
IN SELF ISOLATION - NOT LESSONS AND PUB QUIZZES - AND SELF-ISOLATION ON CITIZENS TO ""SELF
OFFICIALLY, BUT BECAUSE HOW PEOPLE ARE USING THE RAMPING UP AMID THE CERTIFY"" WHEN STATING
IT'S WHAT "WHAT WE SHOULD INTERNET TO SOCIALISE IN OUTBREAK OF CORONAVIRUS THEIR REASONS FOR MOVING
ALL BE DOING AS MUCH AS SELF-ISOLATION , IT NO LONGER FEELS AROUND, THOUGH PEOPLE
POSSIBLE” .. USA RESPONSIBLE TO GO TO THE MAY NEED TO SHOW
UK GYM EVIDENCE OF THEIR NEED TO
UK TRAVEL
UK
279. FOR RESILIENCE AND
OPTIMISM
The power of positive thinking as a psychological
tool is well covered. Its secret perhaps lies in its
intrinsic practicality. This is all about the stuff of
everyday life. It is about sweating the small stuff –
little things to weave into everyday, that are
explicitly enjoyable as well as inherently good.BEING CRAFTY, INSIGHTS & IMPLICATIONS
CREATIVE & Sense that the lid has come
of suppressed creativity and
CANNY WITH a outpouring of craft –
engendering a sense of re
RESOURCES growth
An outpouring of creativity as the new Comes on top of a rising
flavour of this pandemic experience. About subculture of craft / DIY
finding occupation perhaps ... or perhaps fuelled by vloggrers
more about seeing time and place now
1
through a different lens; instilling some
sense of the ideal of sabbatical into the
reality of confinement.
EXAMPLE QUOTES
ILLUSTRATOR ROB BIDDULPH PLANTING GREENERY AT MILLIONS OF PEOPLE ARTISTS CREATE WORKS FOR
HAS BEEN GIVING FREE HOME HAS BECOME AROUND THE WORLD ARE IN FIGHT AGAINST EPIDEMIC AS
SHORT DRAWING LESSONS POPULAR AMONG SOME SELF-ISOLATION DURING THE THE #CORONAVIRUS
ON TWITTER FOR CHILDREN LOCALS IN SHANGHAI AS A CORONAVIRUS PANDEMIC - OUTBREAK STILL CONTINUES,
(AND ADULTS..) AMID THE WAY TO DEAL WITH STRESS BUT THESE PHOTOS PROVE ARTISTS AND INTANGIBLE
CORONAVIRUS LOCKDOWN AMID THE #CORONAVIRUS THE TIME AT HOME HAS CULTURAL HERITAGE
UK EPIDEMIC DONE NOTHING TO STIFLE INHERITORS AROUND CHINA
CHINA THEIR CREATIVITY ARE TRYING TO KEEP
UK PEOPLE’S SPIRITS UP
CHINA
DAILY DOSES AND INSIGHTS & IMPLICATIONS
THE IDEA OF 5 a day on a psychological as
opposed to nutritional or
‘PYSCHOLOGICAL purely physiological level
IMMUNITY’ This new notion of
‘psychological immunity’
Practical tips for daily life change hands
with evangelical zeal. A focus on immunity
is unsurprising but interesting discourse is
2
elevating mindfulness narrative that is
already well peddled to another level with
the idea of psychological immunity.
EXAMPLE QUOTES
TRY TO HAVE FIVE PORTIONS WE SPOKE WITH A WE ALL RUSH HELTER- WE HOPE CITIZENS UNDERSTAND
OF FUN A DAY: IT'S NATURAL PSYCHOLOGIST AND STRESS SKELTER TOWARDS HOW WE SHOULD INTERACT..
TO BE FEARFUL IN THE MIDST COACH TO FIND OUT THE PROTECTING OURSELVES SUPPORT EACH OTHER WHEN
FACED WITH ISOLATION, LEARN
OF THE CORONAVIRUS BEST WAY TO STAY HEALTHY FROM THE MONSTER WHO TO FACE THEIR EMOTIONS, AND
OUTBREAK - BUT BEING AMID CORONAVIRUS FEARS LURKS WITHOUT RATHER UNDERSTAND HOW TO FIND
AFRAID ACTUALLY LOWERS CHINA THAT STRENGTHENING OUR PSYCHOLOGICAL RESOURCES
YOUR IMMUNE SYSTEM IMMUNE SYSTEM FROM AND STRENGTHEN THEIR
UK WITHIN PSYCHOLOGICAL IMMUNITY.
UK CHINA
29SAYING .. “WHEN INSIGHTS & IMPLICATIONS
IT’S ALL OVER, Poignant and precious
glimpses of what it means to
WE WILL ..” be human and what is
important to us all
Touching to see the things
that are important to us all are
The human survival mechanism has us so universal and simple
looking into the future to save us
folding up in the reality of looking at
3
the present. Today's on line chat is
cheerfully rife with upbeat discussions
of what we are looking forward to.
EXAMPLE QUOTES
WHEN IT IS ALL OVER, I WANT AFTER IT'S OVER, WE WILL AS SOON AS THE LIAM GALLAGHER CALLS FOR
TO GO SEE THE BEAUTIFUL HAVE A GREAT PARTY IN LION CORONAVIRUS SCARE IS AN OASIS REUNION FOR
CHERRY BLOSSOMS IN SQUARE OF OUR OVER WE WILL BE OFF TO THE CHARITY SHOW AFTER THE
WUHAN WITH YOU IN MY UNIVERSITY!"" AAMIR FROM RACES CORONAVIRUS OUTBREAK
ARMS PAKISTAN TELLS US HIS LIFE ENDS..
UK
- Diary of a Wuhan Doctor: IN WUHAN AMID UK
Jiang Zhonghua" #CORONAVIRUS OUTBREAK
CHINA
CHINA
THE REASONS INSIGHTS & IMPLICATIONS
TO BE CHEERFUL The small things that actuallyy
make a difference are coming
into their own and getting air
A bit of grin & bear it, a bit of come & time
share it, You're welcome we can spare
it, yellow socks. This narrative very much is the
crest of a wave that has been
swelling for some time
Ian Dury's 'Reasons to be cheerful'
4
could have been written for now. An
explosive eruption to celebrate the tiny
things that get us out of bed.
EXAMPLE QUOTES
WHEN I EAT WITH MY ITALIAN SELF-CARE: RECORD GOOD PEACH BLOSSOMS, PLUM LAURA DERN WEARS LATEX
FAMILY, EVERY MEAL SEEMS THINGS EVERY DAY, TREAT BLOSSOMS AND MAGNOLIAS GLOVES TO SHOP FOR
LIKE A FEAST YOURSELF LIKE FRIENDS AND TURN IN FULL BLOOM, FLOWERS AND GOODIES AT
USA FAMILY, IMAGINE WHAT YOUR DELIVERING MESSAGES OF FARMERS MARKET AMID THE
FRIENDS SAY WHEN THEY SPRING IN THE AIR CORONAVIRUS
SEEK COMFORT IN FRONT OF CHINA UK
YOU, COMFORT THEM
CHINA
3010. FAST FORWARD TO A
NEW FUTURE
Projecting forward into the future is a
version of a psychological defence
mechanism that most of us use when what
we up are against in the here and now gets
uncomfortable.IMAGINING INSIGHTS & IMPLICATIONS
SOME KIND OF A Sense that we wait
breathlessly for a vision of
HEREAFTER
what is happening in Wuhan
where it all started
Since forever people have needed to Cautiously positive tales of
know what happens next? A massive hope
version of are we there yet?
Speculation about life after the
1
coronavirus is fed by a vision of Wuhan
slowly emerging from the other side of
this abyss.
EXAMPLE QUOTES
103-YEAR-OLD IRANIAN CHINA’S BIGGEST FACTORIES FACTORIES RUMBLING BACK A HANDFUL OF TITLES
WOMAN 'MAKES FULL ARE OFFERING BONUSES AND INTO ACTION, WORKERS PREDICTED TO BE POPULAR
RECOVERY' FROM THE GOVERNMENT HAS LAID LINING UP TO GET THEIR WILL BE RELEASED, WITH
CORONAVIRUS AFTER BEING ON PLANES, TRAINS AND TEMPERATURES CHECKED, DISTRIBUTORS DONATING
IN HOSPITAL FOR A WEEK BUSES TRUCKS CARRYING LOADS OF ALL PROFITS BACK TO
UK UK HEAVY METAL CINEMAS HARRY POTTER AND
CHINA A DOG'S JOURNEY: CHINESE
CINEMAS DETAIL PLANS TO
LURE BACK AUDIENCES
AFTER CORONAVIRUS
UK
REVELATIONS – INSIGHTS & IMPLICATIONS
WE ARE SEEING Good news on the
environmental front
FISH AGAIN
Contributes to a suggestion
An inclination to find in every cloud a that at some level maybe this
silver lining .. Commentary about was all ‘meant to be’ or
seeing fish in previously murky waters certainly an inherent rightness
to it
of Venice canals or the impact of
2
planes being on the tarmac and not in
the air can help to create a sense of
purpose to all this.
EXAMPLE QUOTES
VENICE'S CANALS ARE THERE HAVE BEEN SIMILAR LOWER POLLUTION WITH THE CRUISE SHIPS
BEAUTIFULLY CLEAR AND DECLINES IN AIR POLLUTION EMISSIONS WERE RECORDED GONE AND THE SOUVENIR
DOLPHINS ARE SWIMMING AS A RESULT OF ACROSS BRITAIN YESTERDAY STALLS CLOSED, THE
THROUGH ITS PORTS AS CORONAVIRUS LOCKDOWN AS LARGE NUMBERS OF CORONAVIRUS LOCKDOWN
ITALY'S CORONAVIRUS MEASURES IN CHINA AND PEOPLE STAYED AT HOME HAS TRANSFORMED LA
LOCKDOWN CUTS DOWN ON NORTHERN ITALY WHILE CORONAVIRUS SERENISSIMA’S WATERWAYS
WATER TRAFFIC (VIDEO) UK LOCKDOWNS LED TO 'NATURE IS TAKING BACK
USA UNPRECEDENTED VENICE':
IMPROVEMENTS IN AIR UK
QUALITY ACROSS ASIA AND
EUROPE
UK
32BEING ABLE TO INSIGHTS & IMPLICATIONS
CHANGE, USHERING Changed rituals and routines
IN NEW VALUES & especially on the work front
after relatively little time being
hailed as an advance
NEW RULES
Sense that for many this has
Stephen Hawking said “intelligence is our been opportunity to
ability to adapt to change ”. Evolution reappraise on a personal
experts claim humankind is particularly level daily choices and
adaptive. Yet changing our individual instigate actual change
3
behaviour can be a real toughie. This area
speaks to the rapid pace of change in life
today..
EXAMPLE QUOTES
I THINK JOB HOPPING WILL EPIDEMIC HAS CHANGED WHAT IS TRULY ALARMING ABOUT FORCED EVERYONE TO
BECOME EVEN MORE OUR ORIGINAL WORK AND THE RESPONSE TO THIS CHANGE OUR DAILY HABITS
POPULAR AFTER LIFE RHYTHM, AND IT HAS PHENOMENON IN ITS VARIED IN FAVOR OF RESTRICTIONS
FORMS - FLOODS, VIRUS,
CORONAVIRUS IS OVER ALSO BROKEN OUR USUAL WHATEVER - IS ITS FAILURE TO
AND SMALL RULES FOR
CONCEPTS AND LIFESTYLES. GOOD AND SAFETY
UK ALLUDE TO THE OBVIOUS: THE
CHINA REMARKABLE CAPACITY OF ITALY
HUMAN INTELLIGENCE FOR
INVENTION, ADAPTATION AND
CO-OPERATION
USA
THE MOTHER OF INSIGHTS & IMPLICATIONS
ALL INVENTION Compelling evidence of what
we can when we must
Necessity breeds invention. When the Leads to a questioning of
going gets tough. Sidestepping what we cant when we
needn’t
protocol to rapidly develop treatments,
vaccines, switching manufacturing
4
capability to produce antibac’ in lieu of
perfumes, raising from new hospitals ..
are living proof of this truth.
EXAMPLE QUOTES
WUHAN : CHINA HAS BUILT A THIS IS WHAT HAPPENED IN ENGINEERING COMPANIES THE CORONAVIRUS SCARE IS
NEW HOSPITAL IN 10 DAYS WUHAN – WHERE THEY BUILT HAD COME UP WITH AN A WAY TO CUT THROUGH
2 NEW HOSPITALS - EMERGENCY VENTILATOR SAFETY PROTOCOLS AND
CHINA
CAPACITY 2.000 - IN A FEW PROTOTYPE TO FIGHT THE STANDARD BEST PRACTICES
WEEKS - SOMETHING ONLY CORONAVIRUS OUTBREAK TO RAM A LIGHTLY TESTED
CHINA CAN DO WHICH SHOULD BE VACCINE THROUGH
UK APPROVED FOR USE IN UK
HOSPITALS BY THE END OF
NEXT WEEK
UK
33Sophie Wright sophie@discover.ai
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