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05 INDUSTRY
ATR World
Two hopes for growth
of IAM
17 INSIDE ATR
Sales network expansion
Information | Facts | Figures at Wint
ISSUE 3 – DECEMBER 2020
42 NEW MOBILITY
Big bets placed on hydrogen
The future belongs to
multi-brand diagnostics
in global energy transition
Governments and OEMs are pouring immense resources
into a decarbonised energy system
02 EDITORIAL ATR World DECEMBER 2020 CONTENT 03
Dear readers
24
14 38
W
e are happy to present you this year’s last issue of ATR World. We take
this opportunity to welcome Henning Kaeß once more who joined ATR as
Managing Director Marketing/Digitisation in September. Kindly browse
through pages 08 and 09 for an introductory interview with him. As of January,
Warren Espinoza will complete our Management Team. He will be introduced in the
next issue.
16
One month ago, ATR held its Annual General Meeting. One highlight was the
election of the Supervisory Board. Andrey Soyuznov from Forum-Auto Group was 40 33
elected new member and succeeds Warren Espinoza. A brief summary of the
meeting and the profile of Andrey Soyuznov can be found on page 06. Our ATR
LatAm team organised a web conference. For more details, kindly look at page 07. INDUSTRY 26 Continental: New brand, proven quality
04 Two beacons of light for growth in the automotive 27 DENSO: Technical training – are you top of the league?
In the Industry chapter, you can find an update on COVID-19 and the IAM. We would
Independent Aftermarket (IAM) 28 Elring’s gasket program for US cars
like to conclude this issue with the subject of hydrogen-powered fuel cells in
29 Exide: Did you know that most electric vehicles are
transportation in the Trends section.
INSIDE ATR equipped with lead-acid batteries?
06
Annual General Meeting of ATR International AG
30
Gates introduces innovative off-road belt to better
meet demands of today’s powersports vehicles
in Stuttgart
Last but not least, we want to take this 31 GKN Automotive: Only spare parts from series suppliers
New member of the ATR Supervisory Board
opportunity to thank you all for the guarantee unchanged handling
07 ATR LatAm web conference
fruitful collaboration during this year 32 HELLA: There’s a good mood in the workshop
Relocation of ATR Headquarters /
and we hope to meet you again soon in Change of registered office
33 KYB collaborates on next generation modular
person. We wish you all a happy festive EV platform
08 Challenges as opportunities for the IAM
season and a good start to 2021. 34 MAHLE: Alternative powertrain technologies are an
10
Create Business is investing strongly in the opportunity for workshops and trade
development of its own brand
35 NGK SPARK PLUG: Moving boldly into the future
11 Inter Cars: Tools of the future
36 NRF: Accelerate in corona times and reinvent yourself
12 KGK and Autoexperten establish partnership with
37 Schaeffler: Evolution instead of revolution
Henning Kaeß and Wolfgang Menges Motorbranschcollege
38 New generation of Philips halogen car
13 Kaha: KGK Finland’s subsidiary, KL-Parts, expands
headlight bulbs
its operation
39
Sogefi filters for the best-selling light commercial
14 Phaeton: Crisis 2020: the endurance race
vehicle in Europe
16 Martaş Automotive’s transformation in supply chain
40
Valeo: Greener, healthier, and digital solutions
17 SAG Wint: Sales network expansion at Wint
41
ZF Aftermarket: Semi compound brake discs by TRW
18 Tokić Ltd takes over Bartog – the leading Slovenian now available for popular Mercedes-Benz models
retail chain of tyres and car parts
20 UNIX Auto Ltd.: From a garage to the top
NEW MOBILITY
22 Reydi turns 30
42 The future belongs to multi-brand diagnostics
SUPPLIERS TRENDS
24
Bosch: Engine trend – Spark plug size reduction
43 Big bets placed on hydrogen in global energy transition
25 Coping with COVID-19, the Clarios way
04 INSIDE ATR ATR World DECEMBER 2020 INDUSTRY 05
Two beacons of light for growth
in the automotive Independent
Aftermarket (IAM)
Amid a short-term demand contraction, digitalisation and the aging car parc
will keep the Aftermarket less impacted by the COVID-19 pandemic.
KEY FACTS
T
his year has been incredibly difficult virus contamination fears at workshops
for many people and businesses where contactless options may not exist. The automotive Independent Aftermarket
around the world. The COVID-19 Additionally, IAM workshops are generally (IAM) is expected to recover better and be
pandemic battered some industries more far away from being ready digitally com- less impacted by the COVID-19 pandemic,
than others and many experts feared how pared to OEM workshops, which can, in with digitalisation and the aging car parc
the automotive industry would fare. turn, be seen as an opportunity for future working in its favour.
Within the automotive Independent Af- growth. Here, challenges for the IAM
termarket (IAM) specifically, market workshop network tend to be the resis
growth projections have been downgrad- tance to an expensive digital transforma-
ed and reverberations are expected to be tion and the lack of an empowered and 9.5 years, 17.1 years, and 13.4 years re-
felt through 2021; however, after a short- centralised steering entity to set stan spectively. All of this is likely to mean
term drop in demand, the IAM is expected dards and drive change4. IAM players higher investments in repair and mainte-
to be less impacted than the automotive have a host of options to drive digitalisa- nance of the existing car parc, surely to
industry overall1. tion efforts, from marketing and sales to benefit IAM players7.
new products/business models and oper-
Though a decrease in passenger vehicle ational processes, but success requires An increase in mileage and transporta-
mileage in March of this year has impact- the support of an agile organisation5. It’s tion preferences: despite a drop in aver-
ed demand for fast-moving parts catego- no doubt that digitalisation initiatives are age mileage for passenger vehicles in
ries including tires, brake parts, lubri- critical to ensure the long-term relevance March of this year, mileage has since in-
cants, accessories and more, there are of industry players. creased for both business and personal
two bright lights that may help determine travel8. This is good news for the IAM; in
positive overall recovery – wide-spread THE CURRENT CAR PARC CAN line with general economic growth and
digitalisation and the aging car parc2. SPUR RECOVERY easing restrictions, people are driving
Despite the negativities surrounding more. As an example, the average mileage
COVID-19 and its impacts on our liveli- The COVID-19 pandemic has changed the for passenger vehicles (km per calendar
hoods and global economic performance, way in which we live our lives, and that week) in Germany increased by 78% be-
several research bodies have indicated includes our driving habits. Driver willing- tween week 15 (week of 6 April) and week
that these two factors will help demand in ness and ability to spend and preferences 22 (the last week in May) this year 9.
the IAM bounce back after the more im- for private transportation will both posi- Additionally, people are choosing private
mediate effects of the pandemic wear off. tively impact recovery for the IAM. vehicles over shared and public modes of
transportation10.
OPPORTUNITIES FOR GROWTH Repair what you have: with more people
THROUGH DIGITALISATION working from home, increased financial The impacts of COVID-19 have been felt by
burdens, and a decrease in personal trav- people around the globe. For the IAM in
The digitalisation of parts and services el, it is more likely that consumers will particular, it is encouraging to already see
retail across the industry is a trend that postpone new car purchases in this cur- signs of recovery and less impact than in
will accelerate recovery in the rent climate. Instead, it is expected that other industries. There are many roads to
Aftermarket; it is estimated that the drivers are likely to continue using their long-term success in the IAM, but agility,
adoption of such digital channels for cus- existing vehicles6. In the US, the average tactfulness, and a forward-thinking men-
tomer sales will expand by 17% in 20203. car parc age is about 11.8 years, whereas tality will surely benefit those within our
This is in part due to social distancing and in Germany, Poland and Russia, it is about industry.
The Automotive Independent Aftermarket (IAM) – COVID-19, the new normal and digital business models, European perspective. Roland Berger. 23 June 2020. 2Digitization and Aging Vehicle
1
Parc to Help Keep Global Automotive Market Afloat Amid Demand Contraction. Frost & Sullivan. 15 June 2020 - https://ww2.frost.com/frost-perspectives/digitization-and-aging-vehicle-parc-to-
help-keep-global-automotive-market-afloat-amid-demand-contraction/ 3Ibid. 4The Automotive Independent Aftermarket (IAM) – COVID-19, the new normal and digital business models, European
perspective. Roland Berger. 23 June 2020. 5Ibid. 6Digitization and Aging Vehicle Parc to Help Keep Global Automotive Market Afloat Amid Demand Contraction. Frost & Sullivan. 15 June 2020
- https://ww2.frost.com/frost-perspectives/digitization-and-aging-vehicle-parc-to-help-keep-global-automotive-market-afloat-amid-demand-contraction/ 7Ibid. 8The Automotive Independent
Aftermarket (IAM) – COVID-19, the new normal and digital business models, European perspective. Roland Berger. 23 June 2020. 9Ibid. 10Ibid.
06 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 07
Annual General Meeting of ATR LatAm web conference
ATR International AG in Stuttgart New challenges and business recovery strategies for the IAM.
D
ue to the corona pandemic, the report on the past business year. Two page 07 for more information about the ing under ATR global guidelines but exe-
30th Shareholders’ Meeting of new shareholders joined ATR: Mannheim web conference. cuting based on local reality.
ATR International AG had to be Spa from Chile and AREM Group from
limited to only the Annual General Meet- Tunisia. ATR welcomes them on board Another milestone of the AGM was the The web conference was a great success
ing (AGM) without physical presence. The once more. election of ATR’s Supervisory Board. All and will not be the last one of this kind.
AGM took place in Stuttgart on 23 No- members of the existing Supervisory Guido Goyeneche and Francisco Carvajal
vember 2020. All in all, the past business year was a Board were re-elected except for Warren Hofstätter from ATR LatAm are available
positive one despite the turbulent times Espinoza who will become Chief Executive for further information: latam@atr.de. See
The Managing Directors of ATR which the automotive sector is facing. Officer of ATR International AG as of and hear a short summary of the web con-
International AG presented the business January 2021. Andrey Soyuznov of ference here.
The projects ATR LatAm und ATR APAC Forum-Auto was elected as a new mem-
are developing well. Vincent Tan, General ber of the Board and succeeds Warren
Manager – Asia Pacific, moved to the new Espinoza. ATR thanks Warren for his valu-
branch office in Singapore in July this able contribution to the work of ATR and
year and regular conference calls with wishes Andrey a good start on the
partners are in full swing. The ATR LatAm Supervisory Board. He brings broad
team, Guido Goyeneche and Francisco knowledge of the Aftermarket sector and
Carvajal Hofstätter, organised a web con- knows the ATR shareholders well.
ference in September 2020 about com-
T
mercial recovery strategies in Latin ATR hopes that we can meet again in person he first ATR LatAm web conference America and strategies that the IAM
America after COVID-19. Kindly refer to at next year’s Shareholders’ Meeting. and also the first Latin American fo- should adopt after the crisis. Special focus
cused web conference of this kind should be paid to service provision, digiti-
among the ITGs took place on 10 Septem- sation, telematics & access to data, pricing,
ber 2020. More than 100 owners or training of mechanics, and changes in con-
employees from ATR shareholders, suppli- sumer behaviour.
New member of the ers, and other interested companies par-
ticipated. This Latin American focused webinar is
just one example of the result of ATR’s
ATR Supervisory Board The webinar was organised by the ATR
LatAm team headed by Guido Goyeneche
and Francisco Carvajal Hofstätter. It fo-
strategy to decide to invest in a robust
structure in the region. With a local team,
ATR is and will be able to specifically iden-
cused specifically on the challenges and tify and address local industry issues, act-
Andrey Soyuznov (born 1981) has been elected to ATR’s Supervisory Board. needs in Latin America with the aim of
His career in the automotive sector began in the late 90s when he started to work for finding business recovery strategies for
Forum-Auto Group in parallel with his education at university. the IAM after COVID-19.
Guido Goyeneche who moderated the con-
ference first informed about the activities Relocation of ATR Headquarters /
I
n 1998, as co-founder of Forum-Auto nese, and Korean manufacturers of car of ATR LatAm in the region. He was fol-
Group, Andrey Soyuznov was involved parts for more than 25 years. lowed by keynotes of Manuel Osorio and
Change of registered office
in the reorganisation of the company Eduard Cyterszpiler from Simon-Kucher &
after the crisis. Holding a degree in eco- When Forum-Auto Group joined ATR in Partners, the world’s leading management The last weeks have been turbulent as ATR is
nomics, Andrey has gathered over 21 2005, they enabled ATR to enter the consultancy for commercial strategies and relocating from Stuttgart to Denkendorf.
years of experience in the automotive Af- Russian market – an important sales. Another highlight of the conference From the beginning of 2021, ATR will start
termarket. Today, he is the Executive step. The company has seen im- was a panel discussion in which Delfim working in its new office, located at:
Manager and one of the main sharehold- pressive development over the Calixto and Rubens Campos of two major Object Campus, Marie-Curie-Straße 3,
ers of the Forum-Auto Group. The com- last 15 years. Andrey Soyuznov ATR suppliers Bosch and Schaeffler took 73770 Denkendorf
pany is one of the leading groups of auto- has a very extensive knowl- part as well as Luis Norberto Pascoal from
motive distributors in Russia and Belarus edge of the Aftermarket and its the ATR shareholder, DPK – Distribuidora ATR hopes to be able to welcome you in person
with a turnover of nearly EUR 600 mil- players. He knows the ATR Automotiva (Brazil), and Daniel Mannheim to its new premises soon.
lion. They have been an official distribu- shareholders well and is ap- from Mannheim Spa (Chile). They dis-
tor to more than 200 European, Japa- preciated by all. cussed the main challenges in Latin
08 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 09
Challenges as opportunities
ward and defined 42 relevant data points
that are really important. In the future, we
will be able to map all our services and use
for the IAM
cases with these data points. A major field
test is currently underway in Germany
with Caruso and its partners on the vehi-
cle manufacturer side. Caruso already re-
ported briefly on this in the last issue of
Henning Kaeß has been ATR’s Managing Director Marketing/Digitisation ATR World. So yes, we have a solution. It
since September 2020. His activities in these two areas also include topics would be, however, very advantageous if
further parts trade cooperations would
such as public relations, association work, dataplaces, and workshop participate. Isolated solutions bring noth-
concept management. On the latter, Henning Kaeß goes into detail in the ing at all.
following interview in order to give the readers of ATR World his insights
What are the next steps?
on this topic while explaining ATR’s activities. There are still some steps to be taken to
turn data into usable services. One idea, of
course, is that the mechatronics techni-
there is currently no need for them to cian receives error codes before the car is
open up to new opportunities. There are in the workshop. Then they know in ad-
people who claim that the first wave of vance what to expect. Do I have to repair
COVID-19 has now given our industry a something or can I simply delete the error
digital boost. I don’t believe that COVID-19 establish a workshop network that can be is also a decisive reason why we place so codes? That would be a great idea for a
is responsible for this, but rather a com- administered, managed, and marketed. much emphasis on quality in our concepts, start. And then things like proactive and
pletely normal development and we still Then it works. for example with the workshop tests. Over predictive maintenance come along.
have the real push ahead of us. the past years, we have seen how the qual- That’s not a pipe dream, because that al-
In what form and to what extent is ity of work in the workshops has improved. ready exists, for example in mechanical
What is the reason why the ATR active in the field of digitisation? This is an important trend because, at the engineering. Today, there are already very
repair industry is lagging behind ATR is already active in many different end of the day, it’s all about where a driver good databases with vehicle information
in this area? fields of digitisation. As some of the read- feels comfortable repairing their vehicle. about cars. The question is how we can
Booking a hotel room or restaurant visit ers already know, ATR is in constant con- network this data so that it can be used by
online has something to do with fun and tact and exchange with almost all relevant Are the independent multi-brand all market players. Ultimately, that will be
enjoyment. It is not the same with a visit players on this topic. One topic that is cur- companies well positioned to keep up the key to success. I am very positive
to the workshop. If we take a look into the rently in the foreground is the availability with current and future technology? about this.
future, all of this will be possible and of the necessary data and, in particular, Digitisation is having a full impact
transparent. The challenge is to integrate access to vehicle data. ATR works closely there as well.
everyone involved in this process - from with the leading organisations and active- There are many companies that are well
the driver with their cell phone and the ly supports this process. positioned because they have continuous-
Profile
Mr. Kaeß, you have been ATR’s board And what is the situation in the mechatronics technician analysing errors, But also, the validation of already-existing ly worked on their qualification and work-
member for the Marketing and automotive repair market? to the parts dealer providing the right services and solutions is an important fo- shop equipment. Other companies will • N
ame
Digitisation departments for three Automotive workshops are also facing a spare parts. cus. After all, there are already many ways find it harder to keep up. But different Henning Kaeß
months. From your perspective, what transition from the non-digital to the dig- of using the existing data to continue models are now developing in the market, • Born 1966
is the situation of the Independent ital world, from writing pads and comput- In which direction must the parts working successfully. However, what such as tool or workshop equipment shar-
• M
arital status
Automotive Aftermarket? ers to interactive work in networks. I am trade and workshop develop to make should not be underestimated is that all ing. Or better equipped workshops offer-
Married with 2 children
The IAM is undergoing change. referring specifically to online bookings digitalisation work? players must be involved in the digitisa- ing support services to colleagues. I find
Competition has intensified due to the for workshop appointments, the visibility The automotive Aftermarket has a unique tion process in order to achieve holistic all this very positive because automotive • P
rofessional career
consolidation of parts manufacturers, the of the workshops in portals, and also the selling point – direct access to the work- data management and networking of the technology is developing quickly. Today Car mechanic, Economic engineering,
parts trade, and new players such as car communication in these portals with the shop. And with this, it also has an obliga- systems that exist today so that custom- we are dealing with driver assistance sys- Development and construction
sharing fleets or platforms like Amazon. end customers. These are things that we, tion to make workshops fit for digitalisa- ers can be offered a convenient end-to- tems in the windshield, whereas tomorrow management
OEMs are also increasingly expanding as private individuals, have been doing for tion. Take Amazon, for example, where it’s end solution. If successful, digitisation will they will be in the headlights. • P
revious positions
their Aftermarket activities. The sharp in- years. We have already taken the first the other way around: there are a lot of increase the value of the IAM through im- Development Manager, Sales
crease in digitalisation and changes in steps in our industry. Now it is important people at their headquarters who are re- proved customer loyalty and satisfaction. Vehicle data, digitalisation, Manager, CPO – Chief Purchasing
customer purchasing behaviour are also to take the next steps. sponsible for the auto parts business. connected cars. Does the free market Officer, Business Development,
contributing to the change. Market play- Fully digitised. But they do not yet have Does the future belong to workshop have a solution for this? General Manager
ers must respond to innovations in the This is not a new topic. Is it not access to a workshop. We have to take ad- concepts? A lot is happening in the area of vehicle
• H
obbies
areas of new drive systems and technolo- taken seriously enough? vantage of that. But that only works if we Absolutely! A workshop concept, if you live data at the moment. We have often talked
Diving, Snowboarding, Mountain
gies, connected cars, telematics, and ac- This is certainly a mix of several things. have an open solution that, in principle, it properly, is a strong means of identifica- about Caruso - the place where you can
biking
cess to data in order to maintain their Professional workshops have extremely allows any workshop to participate. No tion for the entire company. That is why get standardised data from different
market position. high customer loyalty. This means that matter where it comes from. We need to the value of a brand is so important. That brands. They have taken a giant step for-
10 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 11
Create Business is investing strongly Tools of the future
in the development of its own brand Digital technology means arrangement of a new,
convenient and widely available world.
Under three categories, the company plans to intro-
E
duce a variety of vehicle repair components under the xternal communication is the main confirmed that implementing this tool is the last few months had a crash with the
IndieParts label. pillar for every type of business, on the best and fastest way of maintaining “COVID wall”.
which a strategy of operation is be- relations with and providing support for
ing built. In order for it to be stable and customers in a convenient way,” said Rafał WHAT DO MOBILE TECHNOLOGIES
well established, suitable tools are re- Polewski, Manager. ALLOW FOR?
I
ndieParts includes several products, lu- pads and aims to expand their offer for a quired. Chat in Catalogue Online and in • increase efficiency,
bricants, batteries, discs and pads, tur- less demanding park. All products in the IC_Assistant are exactly such digital help- SUCCESS IN THE POLISH MARKET • improve the process of order
bochargers, injectors, alternators, start- range comply with European regulations, ers, thanks to which various business ac- Inter Cars is pleased that its proprietary realisation,
ers, windshield wiper blades, and lamps. namely the ECE-R90. tivities are becoming easier, faster and tool has become a novelty in the Polish • increase the quality of customer service,
The brand identity has three distinct col- more convenient. market; because it has resulted in such a • minimise the margin for human error in
ours: warm red, green, and blue. success, they are able to implement it the structure of orders and invoices,
Europe wide. Chat has been built based on • speed up the payments.
one of the most popular communication This is just a brief overview of the advan-
platforms in the world – Microsoft Teams tages in which the company developing
– which is used by over 75 million people mobile technologies will receive.
daily. Inter Cars believe that their users
In starters and alternators, they carry will substantially increase the statistical IC_Assistant is a synonym of such tech-
more than 3,000 references most of them data. nology, a tool providing its customers with
Warm red represents all mechanical com- The lubricants range has more than 35 being new products without core. all the above listed advantages and many
ponents such as lubricants, brakes, and references for light and heavy-duty en- HOW DOES THE CHAT WORK? more. It is a mobile assistant, thanks to
turbos. The green range comprises of gines and hydraulic greases and oils for In the Contacts tile next to each person, which payments, orders, deliveries, and/or
electricity products which means alterna- heavy and industrial vehicles and one can find, besides a telephone number invoices are not the company’s nightmare
tors, starters, batteries, and lamps. Blue, machines. and e-mail address, a chat icon which anymore.
on the other hand, represents consum makes it possible to contact a particular
ables such as windshield wiper blades. After a several-month testing period, with person responsible for particular areas at WHAT DOES IC_ASSISTANT OFFER TO
participation of a group of selected Inter Inter Cars (delivery, finances, claims, re- CUSTOMERS?
Cars customers, taking this opportunity, turns, etc.). This way, Inter Cars can short- The IC_Assistant application provides the
Inter Cars would like to thank them a lot en response time to a minimum. possibility, among other things, to check if
for all their efforts; the Chat in Catalogue a particular part has been ordered, how
Online has been officially launched for all ADDITIONAL FUNCTIONS much limit is left in a particular contract,
the system users. As Polish users have Besides Chat, customers using the tool or settle invoices in an easy way.
The IndieParts turbocharger range has shown favourable feedback on this tool, will also be able to: Additionally, thanks to its mobile charac-
The company’s windshield wiper range more than 4,000 references all rebuilt. Inter Cars is currently working to intro- • take part in online meetings or in ter, it does not require the employee to go
consists of 34 references and is divided duce the tool for the Lithuanian market. internet connections using audio-video to the office to look up information on a
IndieParts batteries are available with 40 into three categories: Flexible Plus, Metal New products will soon be available, such tools of their computers, computer. All activities can be done virtu-
references and, in addition to standard Plus, and Rear wiper blades. as liquid clean for windshield in 1- and HOW DOES THE CHAT HELP THE • take part in online trainings organised ally on a mobile device.
technology batteries, Create Business 5-liter packages, among others. CUSTOMERS OF INTER CARS? by Inter Cars, All you have to do is download the applica-
also offers batteries for cars with a start- • it provides a fast and easy way of • send and receive documents with a tion and log in using one’s IC_Premia
stop system. To create this offer they use contacting the company in case of any Sales Representative, e.g. a claim, CASH card or using your login and pass-
world-renowned man- unclear situations with settlement of promotions, or financial documents, word to IC_Katalog ONLINE.
ufacturers with enor- accounts, • receive “live” instructions on how to use
KEY FACTS
mous experience and • makes the claim process much easier, particular functionalities in Catalogue
knowledge in the man- Create Business will offer • provides immediate information about Online. KEY FACTS
ufacturing of mechancial components, deliveries, You are more than welcome to try out the
batteries. electricity products, and con • is a source of quick contact in any all the functionalities of the Chat. Inter Cars’ Chat in Catalogue
sumables with their IndieParts urgent case, Online and IC_Assistant will help
The brake range in- The IndieParts lamp range has 62 refer- brand. • shortens the path to reach the proper IC_ASSISTANT MOBILE APPLICATION customers connect with the
cludes more than ences and includes long- and medi- person to contact. Mobile solutions are an area which is sure- company more easily and in a more
2,000 references be- um-range headlamps, turn signals, vehicle “Customers who had a chance to use the ly worth investing in. Every company convenient way.
tween brake discs and interior lighting, license plate lighting, etc. Chat functionality in Catalogue Online knows about that, big and small, which in
12 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 13
13
important initiative for skills KGK has over 500 brands in its product
provision in the automotive portfolio, while 400 car workshops are
industry. affiliated with the Autoexperten concept.
“We are delighted that KGK and “Collaborating with Motorbranschcollege
Autoexperten want to be part of gives us the means to offer certified
Motorbranschcollege and further con- schools additional product knowledge
tribute to improving skills and product and training relating to our brands,” says
knowledge among teachers in our Johan Regefalk, CEO of KGK. “The fact
automotive engineering courses,” says that we also have a network of local
Jonas Hehrne, Operations Manager at stores means that we can be accessible
Motorbranschcollege. “The fact that an- to the schools in their local area. It is
other two strong players want to join hugely appealing to be able to support
forces with us is hugely important for our schools locally and strengthen our local
success.” partnerships.”
KGK Finland’s subsidiary, KL-Parts,
expands its operation
I
t’s been almost 1.5 years since Kaha (KGK Finland)
broke new ground and bought the KL-Parts store
chain to create their own distribution channel to
Johan Regefalk, CEO of KGK, and Henrik Ivarsson of KGK Academy
workshops. The cooperation has been very productive
and, this year, KL-Parts has expanded its operations
KGK and Autoexperten establish
massively in several locations.
QUALITY PARTS AND PROFESSIONAL SERVICE
partnership with Motorbranschcollege
NOW IN SEVEN CITIES
2020 has been the year of expansion for KL-Parts: a
brand-new store, some relocations, and even broader
product range. Despite COVID-19, KL-Parts was able
Two strong players within the automotive industry, KG Knutsson AB (KGK) and to open its seventh store in Espoo in May. After the
Autoexperten, have decided to get involved in supporting schools within the opening fuss, Espoo has extended their product range
even wider – they now offer spare parts for all brands.
framework of Motorbranschcollege, involving skills development for automo-
tive engineering teachers, product training, and access to a national network of In addition to the new store opening, there has also
stores and workshops. been some relocations. Moreover, KL-Parts’ Vantaa
location became Kaha’s neighbour in September
when it moved to the same building as Kaha’s ware-
O
“ ur partnership with Motorbran- The automotive industry has a major house. Logistics became very easy indeed!
schcollege will open up our range skills shortage and needs both short-
of courses within KGK Academy term and long-term recruitment. An ad- Also, the KL store in Jyväskylä moved to a new, twice
to teachers at certified schools,” says ditional 5,300 employees will be needed as big, premises in November. The added space offers
Henrik Ivarsson, Product Manager at over the next three years. possibilities to improve the product range, and
KGK Solutions. “KGK Academy offers a broader selection naturally appeals to customers.
broad and comprehensive range of Motorbranschcollege certification repre- And the expansion doesn’t end there! KL-Parts’
courses that will provide excellent skills sents a quality stamp for automotive en- Raisio location is also looking for a new, more spa-
development for the country’s certified gineering courses within automotive and cious premises. This past autumn has been a busy
Motorbranschcollege sites.” transport programmes in schools. It is an time for the team. KL-Parts in Vantaa
14 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 15
Crisis 2020: to maintain excellent relationships with
employees, partners, and clients.”
Zoom meetings with clients and employ-
ees. This helps us to be closer, and trans-
parently convey our intentions, plans, vic-
KEY FACTS
Phaeton has taken the COVID-19
the endurance race
Apart from the conventional measures, tories, fears, and forecasts to a larger pandemic in stride, implement-
Phaeton has taken a number of measures number of people at once.” ing several new services aimed
to survive during the quarantine. Firstly, at servicing customers of a
switching to short-term planning and re- Due to the quarantine tightening, most changed world.
viewing on a weekly basis. Secondly, main- entrepreneurs, business leaders selling
The COVID-19 pandemic has changed the behaviour patterns of many compa- taining favourable relations with foreign auto parts, and car service stations were
nies and consumers. The transition to online shopping can become a long-term partners by organising regular meetings, forced to suspend their work. One of the
concluding additional partnership agree- measures taken by Phaeton was organis- first thing I did was to transfer the entire
trend, as well as the transfer of employees to remote work. The time has come ments, and making payments on financial ing online training webinars, reaching 25 advertising budget to the creation and
to rethink many processes and transform the business, either now or never. obligations based on the company’s week- in two months’ time. With the support of promotion of an online store and car ser-
ly revenue. Thirdly, maintaining relation- representatives of global automotive vice on wheels. The time has come to re-
ships with clients through regular online parts manufacturers, the company con- think many processes and modify the
meetings and briefings. ducted online training and webinars to business. This made it possible to provide
share technical knowledge on installation, car owners with high-quality spare parts
“Based on the firm opinion that the main warranty and post-warranty service, and and services at affordable prices from the
and only goal of any business is creating, technical advantages of automotive com- comfort of their homes. Undoubtedly, the
maintaining, and increasing its client base, ponents gathering up to 200 visitors. sale of automotive parts online is still a
we decided to hold regular online meet- difficult-to-understand process for con-
ings with our clients from all over “This pandemic is a tremendous accelera- sumers in post-Soviet countries.
Kazakhstan to exchange experience and tor for business,” said Marat Shotbayev on Therefore, it is too early to say that the
knowledge to assist in difficult situations,” the topic of business transformation. projects will be successful. To promote on-
added Marat Shotbayev. “Thus, we creat- “Many businesses will go online. Consumer line sales, we need to spend a lot of time
ed a great tradition – to hold monthly preferences will transform. That is why the and effort. However, I sincerely believe
that this is our future, and we need to in-
vest in now. The pandemic helped us stop
and realise this in time, minding the needs
of the market.”
Today, Phaeton is the largest distributor of
automotive parts in Kazakhstan, Central
Asia, and the Caucasus. Having high po-
tential, the company is successfully run-
ning the B2B business and is making the
first steps in development of the B2C sec-
tor, constantly improving and developing.
T
Autoparts WINKOD™
he negative impact of COVID-19 jor contributors, has undoubtedly faced
on the world economy, including the consequences of the pandemic.
Kazakhstan, is the largest in two
decades. Economic activity has slowed “This virus made us all stop, look around,
significantly in recent months as a think, and ask: what is the most valuable
result of a drop in commodity prices, thing now?” said Marat Shotbayev, the
reduced trade volume, and the impact General Director of Phaeton.kz LLC.
of measures to prevent the spread of “March, April, and May were, by far, the
the virus. Consumer demand in most difficult months for the company.
Kazakhstan increased by only 1.2%, However, with the decline in turnover to
which is a result of growing anxiety, a 70% of the plan, I had internal confidence,
decrease in consumer confidence, and not only in the rapid recovery but also in
the imposed quarantine. the possibility of business transformation.
And that was actually the case. We had
Undoubtedly, the automotive parts mar- gathered the top management of the Mobile service station – WINTEAM
ket was no exception. And like most mar- company and took a number of measures
ket players, Phaeton, being one of its ma- that allowed us not only to retain but also
16 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 17
Martaş Automotive’s Sales network
transformation in supply chain expansion at Wint
Planning in the “new normal”. New branches in Voždovac, Žarkovo, Subotica, and a new location in Niš.
C
elebrating its 40th anniversary livering goods to the customers in north-
this year, Martaş Automotive ern Serbia. In the past, Novi Sad
continues to implement its future Distribution Centre, which is 108 km from
investments and projects despite the
Subotica, was in charge for fulfilling this
uncertainty and risks created by the task. Therefore, the customers had to
COVID-19 pandemic, which has affected wait longer for their deliveries and Wint
both the international and domestic had greater logistics costs.
markets. • Now the transport from Subotica covers
the cities of Subotica, Sombor, Apatin,
Martaş Automotive continues to imple- Horgos, Kanjiza, Senta, and Ada.
ment the new forms of life and business in
this so-called “new normal” with the NIŠ
COVID-19 pandemic deeply affecting peo- KEY FACTS • The branch in Niš has a total of 27 em-
ple’s private lives and businesses. In this ployees, of which there are currently
Branch in Niš
period, flexibility and effective manage- Wint has opened three new two employees in the position of sales
ment during uncertain times became es- branches and relocated another representative. That number is suffi-
sential. Martaş Automotive started one of to be more strategically cient to cover the region and tend to
T
its most important projects for the future included the logistics team, has been in a he leader of the spare parts market positioned to meet its custom- the customers’ needs in the best way
and combined the logistics and planning leading position in the Aftermarket sector in Serbia – Wint (Wagen Internation- ers’ needs. possible.
departments, which are one of its most in Turkey for many years. In the supply al) – decided to open a few more • The new branch has 2,500 m2 of stor-
important structures, under the roof of chain structure, a planning team was add- branch offices in strategically-positioned age space and is located in a town cen-
the supply chain and planning depart- ed aimed at more integrated and coordi- locations throughout Serbia, as a way to tre, therefore it is more accessible than
ment by designing them to cover the en- nated work of internal stakeholders and get closer to customers. Čukarica municipality, which consists of before.
tire supply network. external stakeholders. Currently, this sev- the following Belgrade districts: Čukarica, • When choosing market locations to open
en-person supply chain and planning During 2019 and 2020, they opened the Veliki Makiš, Velika Moštanica, Železnik, new branches, Wint focuses on territories
The COVID-19 pandemic has made it diffi- team, consisting of industrial engineers following branches: Voždovac, Žarkovo, Ostružnica, Rušanj, Sremčica, and Umka. where there is a good road connection
cult to provide desired products from with different experience in the industry, Subotica and moved the one in Niš to a Apart from Čukarica, it also covers the between its new store, headquarters, and,
manufacturers in a timely manner. For this is working on structuring S&OP processes better location. municipality of Rakovica, which consists ideally, clients, as well as distribution
purpose, Martaş Automotive started con- with internal stakeholders and creating a of Vidikovac, Kneževac, Miljakovac, centres. This way the stock levels can be
figuring its supply chain in order to man- sustainable supply chain network by shar- VOŽDOVAC Rakovica, Kanarevo brdo, Labudovo brdo easily filled, the distances that drivers
age its expanding distribution network ing data and performance with suppliers. • The branch was opened in July 2019. and Petlovo brdo, Resnik and others. travel every day are reduced, and eventu-
more efficiently with its growing turnover Martaş Automotive has taken an impor- • I t currently has 11 employees: one manag- ally customers are able to receive the
and new distribution centers at the begin- tant step in terms of digitalization, anoth- Martaş Automotive sustainable by com- er, four salesmen, two drivers, three SUBOTICA ordered goods in the fastest way possible.
ning of 2020. The company, which has er important project and investment for bining them with digitalization. In order to warehouse workers, and one warehouse • The facility was opened in June 2020 and • Also, with this relocation, emphasis was
the future with this new structure. It also successfully carry out this step, the pro- worker/spare driver. has a 500 m2 of storage space. placed on a higher capacity warehouse
supported supply chain management with ject team, consisting of product manage- • It covers 24 urban and about 10 suburban • The branch has a total of 11 employees: space, so that the stock would better re-
digital infrastructure and started to use ment and planning teams, is meticulously areas. four salesmen, three drivers, two ware- spond to the customers’ needs.
the Slim4 software of Slimstock, which is performing process design and testing house workers/spare drivers, and one
the market leader in demand planning and processes. The project will be live across ŽARKOVO warehouse worker. From year to year, Wint strives to justify its
inventory optimization in Europe. The pro- all brands by the end of 2020. • The branch was opened in October 2019 • The situation with the COVID-19 threat- name and meet the demands of its cus-
ject aims to maintain operational process- and has a 600 m2 of storage area. ened to affect the opening schedule, but tomers. With a long business tradition, ef-
es, increased delivery times, and the high The supply chain and planning team, de- • It has 12 employees: one manager, four despite that, Wint managed to open the fort, and work, Wint has gained the status
availability levels demanded by consum- spite the pandemic, have continued with salesmen, two drivers, three warehouse branch in time and even increase the of a company that is always on the top and
ers in a fast, flexible, and efficient way with their successful work within the scope of workers, and two warehouse workers/ number of employees that was initially trustworthy. By opening the new branches,
Slim4; this is seen as a very important the project, and haven’t slowed down in spare drivers. planned, answering to market demands. in addition to a slight increase in turnover,
step in terms of making the expertise and the renewed eco-friendly office of Martaş • The focus of Žarkovo branch is on profes- • The goal of opening a branch in Subotica Wint has also achieved an increase in the
knowledge in purchasing processes of Automotive. sional customers and supplying the was to improve the entire process of de- quality of its services.
18 INSIDE ATR ATR World DECEMBER
JULY 2020 2020 INSIDE ATR 19
KEY FACTS
business structure, which, in addition to With the acquisition of the Slovenian
a range of 260,000 unique parts, also company, a giant especially when it With Tokić’s acquisition of
includes a large network of branches and comes to the tyre business, Tokić has ex- Slovenian-based Bartog, the
services, as well as special training pro- panded its range with as many as 36 dif- company forms a strong regional
grammes for employees and partners. ferent brands of tyres that cover all four alliance and increases tyre
Slovenian-based Bartog has, so far, op- transport programmes which includes market share.
erated with more than 600,000 tyres automotive tyres, tyres for commercial
sold annually, through a large new ware- vehicles and trucks, motorcycle and
house measuring 12,800 square metres. scooter tyres, and those for agriculture
In addition, with about 250 employees, and industry. From now on, Croatian cus-
Bartog also managed 37 of its own tomers and Tokić partners will have the professionally within this congruent new
branches and franchise services network. widest range of tyres ever in one place. group. The future and key to success of
On such business ground in 2019, Bartog “We are sure that this acquisition will en- Tokić definitely lies within its regional de-
reached a turnover of EUR 72 million. sure growth and development of the velopment, and merging with Bartog was
most modern business approaches, but certainly part of this plan. We are proud to
also enable the two teams to merge into have made this move, despite all the
Facts about Bartog one strong community where knowledge, COVID-19 crisis circumstances, as it
experience, and existing partnerships proves a clear focus on our strategic goals
• 12,800 m2 of surface area form reliable, long-term partnerships and flexibility in their realisation, even in
• 9,200 m of shelf space with our customers,” said Tokić CEO, Ivan a very destabilised environment. Both of
• 11,100 pallet positions Gadže. “A big aspect of this merge is cre- our companies will never forget our main
• 600,000 tyres sold annually ating new job opportunities for employ- mission, and that is to provide safety in
• 36 tyre brands ees who have a strong desire to grow motion in every available aspect.”
Board Members of Tokić Ltd and Bartog Ltd
Bartog is one of the leading companies in
Tokić Ltd takes over Bartog –
Slovenia, located in Trebnje which is less
than 100 km from Tokić’s headquarters in
Zagreb. It is well known in the field of au-
the leading Slovenian retail chain tomotive and commercial vehicles parts
distribution from spare parts assortment
and service maintenance tools and
of tyres and car parts equipment for all types of vehicles. The
area of tyres is what especially lights up
the reputation of this company and
makes a perfect fit for partnering with
Despite the COVID-19 crisis, the two largest Croatian and Slovenian Tokić.
retail chains and distributors of automobile parts have formed a strong
alliance, the largest in the region. Ivan Šantorić and Matej Umek
W
ith the integration of Bartog, The merge of the two neighbouring play-
Tokić is strengthening its pres- ers in the automotive parts market leads
ence in the Slovenian market to completely new opportunities in the
but also creating a major breakthrough regional market. With a complementary
in the Croatian market with a significant range, similar business models, and opti-
increase in its tyre supply offer. Both mal strategic position, the newly-formed
Tokić and Bartog have been in the mar- group opens new business possibilities
ket for three decades and have based and more precisely satisfies the market
their foundations on the family “up- needs. The synergy effect of the new-
bringing” of the business, sharing com- ly-formed partnership will be especially
plementary attributes. Also, Tokić has reflected through an even better rela-
always kept an eye on how future trends tionship with all business partners, both
will impact the industry in terms of as- existing and new.
Ivan Gadže, CEO of Tokić
sortment availability, employee devel-
opment, digitalisation, digital transfor- With the widest range of tyres in the re-
mation, and, most importantly, safety. gion, Bartog fits perfectly into Tokić’s 20 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 21
Auto Ltd. branch was opened, and by today
in the 3 countries, this number has in-
creased to a total of 164. In the meantime,
in 2017, their Logistics Centre expanded
with an additional 7,500 m2 of warehouse
space, bringing the total floor area of the
headquarters and branches to approxi-
mately 100,000 m2, accompanied by a
stock of more than 12 million parts. The
constant development has brought many
awards for the company; in 2016, UNIX
Auto Ltd. was named Hungarian Company
of the Year and, one year later, placed 12th
operating with its own on the Forbes Top 100 Hungarian compa-
branches in a significant part nies list.
of the country. The development and was when Antal
growth have been steady, and by the mil- Zombori brought A.Z Meisterteile Nowadays they are working on the ex-
lennium when UNIX Auto Ltd. had its 10th to life since the Hungarian market was pansion of the Logistics Centre with a
From a garage to the top
anniversary and entered into the missing a wide-ranged collection brand 10,000 m2 addition to the warehouse and
Romanian market, the company was al- that can provide reliable, high-quality 3,000 m2 in office space.
ready successfully running 20 branches products matching genuine spare parts
generating a turnover of HUF 3.5 billion and lubricants in quality. As a result of AS FOR THE FUTURE? AS
and having 200 employees working for continuous innovation and development, MR. ZOMBORI SAID:
A 30-year success story. the company. by this day the number of their active arti- “40% market share still means that, do-
cle groups exceeds 100 and there are mestically, 2 out of 3 products are not sold
Today, the UNIX Auto Ltd. network consist more than 40,000 kinds of spare parts in by us. We aim to be selling these as well.”
of 166 branches in three countries, includ- their range. In 2019, the A.Z. Meisterteile In the new warehouse, they are developing
ing Hungary, Romania, and Slovakia. brand became a registered trademark a patent-based logistics automation. After
T
hirty years is a long time in the automotive and auto spare parts business. Web. The system worldwide. As of this day, AZMT spare the receipt of the products, without a
Especially, because in the last 30 years, dozens of companies have emerged was not Internet- 2008–2011: “IT WAS KIND OF AN ALL parts can be found in every third car in touch of a human hand, the automation
from nowhere and then disappeared into thin air, or because in 1990 no one based yet, it was OR NOTHING SITUATION.” Hungary and, on a daily basis, thousands will conduct the different warehouse pro-
was even dreaming of electric, let alone self-driving cars. UNIX Auto Ltd., on the a solution using At this period, they chose to respond to of A.Z Meisterteile articles are sold. cedures, such as entry and removing from
other hand, is a stable market participant celebrating its 30th birthday this year. In dial-up Internet access, but it was still a the crisis with developments. They took, storage or inventory; and at the end of the
the last three decades, it has grown into one of the most important players in the huge competitive advantage, as the cus- probably, the most important step in 2008 process, still, without human intervention,
automotive business even becoming the market leader in Hungary. It is like a fairy tomers were tired of going through printed when the UNIX TradeLine programme was it will place the products into shipping
tale in the Hungarian storybook of business. catalogues and then contacting call cen- rewritten from its fundamentals. Most of crates.
tres all the time. the programme – the user interface, the
SPRING OF 1990: THE BEGINNING ed its operation on 1 January 1991. The search engine – was designed by Antal KEY FACTS
“
The history of UNIX Auto Ltd. started on company was named UNIX-TRADE Ltd. The fact that the ‘UNIX TradeLine’ solution Zombori himself. This became the TL4 sys-
1 May 1990 at a family gathering when the – of course, an updated version of it – is still tem. In the meantime, they introduced Celebrating its 30th anniversary,
young Antal Zombori committed to selling Choosing the company name, I the most popular auto spare parts cata- services that were not yet known in the UNIX Auto Ltd. has outlasted many
the remaining 10,000 mosquito repellents didn’t know what the core products will be, logue system in Hungary, generating the market: for example, providing accurate 2014–2020: in the automotive spare parts
for a 10% commission. He hit the road in a just that we are going to trade,” said Antal biggest turnover, definitely shows the sig- deliveries in a 30-minute time interval. Innovation and development have been business by being agile and forward
15-year-old Lada Zombori. “I wanted a universal name, that’s nificance of this huge breakthrough. By playing an important role in the company’s thinking.
1200, selling 100 how I got to the expression UNI-TRADE – January 1997, the company’s monthly In 2008, a one-and-a-half-year planning life. As a result, in 2014, the 100th UNIX
pieces on the first meaning “Universal Trading Ltd.” – but turnover surpassed the magical limit of and construction phase began with many
day. Within just a unfortunately it was already in use. As in HUF 100 million and the number of em- challenges. The new warehouse was ready
week, he became mathematics, the symbol for the unknown ployees exceeded 100 people. by the 20th anniversary of the company in
Logistic centre in 2020 ( visualisation )
an entrepreneur is ‘X’, it was added after the prefix UNI and October 2010. Back then, the appearance
and a few months the name “Universal Unknown Trading” MILLENNIUM: ROMANIAN of such dimensions was quite unique in
Head office with a branch 1991 later, evading sea- was born.” EXPANSION Hungary. The development and growth
sonality, he en- Actually, this development established the had been steady; therefore, UNIX Auto Ltd.
tered into selling spare parts for Eastern 1992–1997: THE YEARS OF growth period of the late 1990s and early entered into the Slovakian market as well
and then for Western European cars. DEVELOPMENT AND DIGITISATION 2000s when the company, responding to in 2011 where they have been operating
The real breakthrough for the company its customers’ needs, started opening a two branches ever since.
THE ESTABLISHMENT OF was in 1994 when they were the first auto line of branches, for example at the end of
UNIX-TRADE LTD. spare parts wholesalers to set up an elec- 1996 in Debrecen, Pécs, and Kaposvár. 2012: A.Z MEISTERTEILE
The Articles of Association was signed on tronic catalogue in Hungary, long before After then, 5-6 new stores were opened BRAND LAUNCH
15 December 1990, and the company start- the domestic spread of the World Wide yearly, meaning that UNIX Auto Ltd. was The next step of the continuous growth 22 INSIDE ATR ATR World DECEMBER 2020 INSIDE ATR 23
KEY FACTS
the principles of the company they As Reydi turns 30, the company
dreamed of, and a restructuring plan takes a look back at its successes
Reydi turns 30
was developed. In September of that and challenges as important
year, Dario passed away. aspects of its growth journey to
the company it is today.
2017-2020: The phase of atten-
tion and concentration, with fo-
cus on its customers, Reydi’s
A distributor of automotive parts in Argentina, attention was put on the impact the company has seen a transition from a
of recent events and on sustaina- positive personal culture to a strong cor-
Reydi was born with the purpose of serving bility. The key was to be very clear porate culture.
parts stores in its areas of influence. about Reydi’s role in the sector and
where it saw itself in the future. In Reydi is not afraid to continue growing
2018, the company became part with its model that combines the tradi-
of ATR International AG and, in tional with the collaborative nature of the
2019, Enrique travelled to digital economy; this growth model allows
Vancouver for the ATR sharehold- them to be close to customers and suppli-
ers meeting. The characteristics of ers – in which their philosophy, “we are on
this stage of attention, focus on cli- the same side”, is sustained – and, at the
ents, impact of recent events, and sus- same time, ensures the sustainability and
tainability were also essential in manag- quality of their work. Each person at
ing the COVID-19 pandemic. Reydi has a special role, which is increas-
ingly secure and sophisticated, stimulat-
With these stages in mind, Reydi has been ing training and specialisation.
through an evolution, showing how it has
overcome the crises and ups and downs The past 30 years have shown the
at each stage. strength and stability of Reydi. To cele-
brate these successes, the team is open-
Reydi‘s corporate culture TODAY AND THE 30TH ing their new virtual store and renewing
and philosophy
ANNIVERSARY CELEBRATION the loyalty programme established in
Everything that has been lived – the good 1999, ‘ReydiBonus’, both with current and
and the bad – and every change – enjoyed flexible platforms to interact better with
or suffered – has forged a culture at Reydi their customers who, over the years, have
with the conviction that cooperation was that resists crises. With the values of its always been part of the great Reydi
and will continue to be the way to make founders and openness to current trends, family.
The Reydi Team
the sector grow. The next step was to
launch its own brand strategy with
T
he company emerged at the end of But before getting here, the company had Reymax and to show customers the ben-
1990 in an environment of high un- to go through several stages, largely de- efits of the logo and the support that
certainty. But, the flexibility, cour- fined by the context of the time. comes with it, still this today. It was d
uring
age, and perseverance of its founders, these years that the company participat-
brothers Dario Alfredo and Enrique Abel 1990-1993: Reydi’s first challenge was to ed in the most important and recognised
Pacheco, made it very resilient to the promote an agile, modern company with events of the sector such as fairs and
changes, a characteristic that is evident in two young managing partners and, at the business rounds for the first time, both in
the evolution of the organisation through- same time, generate the trust of great Argentina and around the world. The Reydi‘s warehouse in Mendoza
out its thirty years of existence. brands with great history and Buenos Aires branch was opened in the
positioning. capital of the country, although the head- delegate many of the functions they had
THE EVOLUTION quarters remained in Mendoza. been carrying out up to that point. Dario
Based on three very defined horizons 1994-2006: The concepts that character- began to manage his illness in 2013, and
adapted to the sector – respect for the ise this stage are transformation and 2007-2015: This stage – the consolida- this incident pushed Enrique to delegate
commercial chain, reliable brands, and growth. Having already created the foun- tion stage – began with the inauguration even more because he dedicated himself
competitive prices – Reydi has a model dation that, today, constitutes the organ- of the new building. All work and efforts to his brother, his health, and his family.
that works in the long term and resists isation, in these intense years, Reydi con- that had been accomplished until this
high fluctuation scenarios. It is this model centrated on generating synergies with point started to become integrated and 2016: The reinvention phase. A series of
that the company uses for its customers. the represented brands and customers, strengthened. Dario and Enrique began to events lead Dario and Enrique to rethink Customers at the counter of one of Reydi’s locationsYou can also read
