AUTUMN/WINTER 2017 - savills.co.uk/leisure

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AUTUMN/WINTER 2017 - savills.co.uk/leisure
AU T U M N / W I N T E R 2 017

savills.co.uk/leisure
AUTUMN/WINTER 2017 - savills.co.uk/leisure
02

     INTRO
     Welcome to the Autumn/Winter edition of Aspects
     of Leisure. 2017 looks like being a year when, despite
     economic and political uncertainty, property markets
     have proved to be more resilient than expected. Certainly
     in the leisure sector, the weakened Brexit pound has had
     the effect of boosting the financial performance of many
     businesses and the outlook remains positive.

     There has been no significant adverse effect on the transactional
     markets, nor on funding, and the weight of investment seeking returns
     from the property sector does not appear to be diminishing. It is true to
     say that the exceptional prices paid for some properties over the last
     few years, particularly by foreign investors, have largely disappeared
     from most sectors but commercial buyers have the confidence and
     ability to buy, supplementing the lifestyle buyers and private equity
     backed companies continuing to invest. In general the markets
     remain firm.

     In this edition we look at sports grounds, the golf market both in the UK
     and abroad, the hotels market and a focus on the south-west leisure
     market. As a fringe subject, we also include an overview of Savills
     Archaeological services.

     Whether you’re an established leisure operator or new to the leisure
     sector considering an investment, we think you should find something
     of interest here.

                                Ian Simpson
                              Head of Department

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                            SPORTS GROUNDS                 //   04
   H O L I D AY C A R AVA N & L O D G E PA R K S           //   06
   THE SOUTH WEST LEISURE MARKET                           //   08
                                                PUBS       //   10
                              EUROPEAN GOLF                //   12
                                                GOLF       //   14
                                            HOTELS         //   16
S AV I L L S A R C H A E O L O G I C A L S E R V I C E S   //   18
                          H O L I D AY C O T TA G E S      //   19

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               SPORTS GROUNDS
                    S P O R T S G R O U N D S VA L U E S A R E D E R I V E D D E P E N D I N G O N
                                    T H E A S S E T, U S E , A N D L O C AT I O N

     Statistics suggest that 20% of the population are obese and if the current trends of weight gain continue almost
     three quarters of the population will be overweight by 2035. As we all know this is putting pressure on our
     already over subscribed health services.

     These worrying statistics about the nation’s                                             In Britain we have fewer sports grounds
     health mean that the need to eat healthy                                                 than we used to. Sports grounds provide
     and exercise is more obvious than ever.            Around 1.85 million people play       attractive   development     opportunities,
                                                        football, 196,000 participate in
     Encouraging the population to be involved                                                because they are usually in a built up
                                                        rugby union, and 180,000 play
     in sports is an important part of this goal        cricket on a weekly basis. These      area and are often well positioned for
     and one that Sport England is encouraging.         participants make use of facilities   housing development. The Conservative
     More and more of us are turning to the             owned by communities, schools,        government are known to have sold over
     gym for convenience and body building              local clubs and professionals clubs   10,000 playing fields during their time in
     and it is by far the fastest growing area of       and businesses alike.                 office between 1979 and 1997, and since
     participation. It is estimated that 15.6 million                                         then successive governments are reported
     of us regularly take part in sport, with 1.75                                            to have sold around 20 per year. Local
     million fewer women than men.                                                            Authorities are under financial pressure
                                                                                              due to austerity to dispose of assets and
                                                                                              community sports facilities are one area
                                                                                              which has felt the squeeze.

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According to Sport England, the government        Sports grounds have their values derived in a
body whose job it is to reject development        number of ways depending on the asset, its
which negatively affects sports provisions,       use and location. Approaches can include
out of all concluded planning applications        the investment method where the property
that involved a playing field in 2014 to 2016     is let, the profits method where there is a
around 91% resulted in improved or secured        profitable business, and comparison to
sporting facilities. This shows some slow         other properties with similar characteristics.
down in loss of facilities.                       Savills are happy to provide valuations for all
                                                  purposes on assets in this use type.
Sports England have produced guidance
for clubs and community groups to take
action if they are concerned that their sites
are at risk of being sold for development,        Savills Leisure team’s recent work
                                                  has included valuing community
mothballed or closed. There are now
                                                  sports assets including a semi
community rights to protect the local sports      professional rugby club, a local bowls
pitches, pavilions, sports hall or swimming       club, football playing fields owned by
pool and for them to be listed as an Asset        a semi professional football club and
of Community Value which protects them            a well known tennis club. We also
                                                  provide professional advice and are
from development. Local authorities are
                                                  currently supporting a local parish
also becoming more interested in rights           council argue against an increase in
for communities to bid to buy the facility or     the rent of their cricket field.
agree to a transfer as this reduces the bill to
the Local Authority.

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             H O L I D AY C A R AVA N
               & L O D G E PA R K S
                I N G E N E R A L T H E H O L I D AY C A R AVA N PA R K M A R K E T R E M A I N S
                                    R E S I L I E N T I N U N C E R TA I N T I M E S

     Recent market reports across many property      It has been 10 long years since the effects       Larger parks of say 200 plus holiday units
     sectors including the residential housing       of the Global Financial Crisis (GFC) were first   have continued to receive strong interest
     market have described the market in an          felt in the UK and investors have become          from private equity investors and as a result
     uncertain or negative light. However, the       accustomed to difficult market conditions.        the demand for larger parks is significantly
     opposite could be reported on the holiday       The one synergy shared by the leisure             higher than that of lifestyle parks.
     parks sector as the industry is experiencing    market and that of other property sectors
     growth and a continued sense of optimism        is its reliance on banks to fund property         In general the holiday caravan park market
     from operators and caravan manufacturers.       transactions. The banks have had an on            remains resilient to uncertain economic
     According to the NCC manufacturing of           and off relationship with holiday parks over      conditions and continues to demonstrate
     holiday units is on the rise as their members   this period which has resulted in lenders         growth, drawing positives from the
     have reported a 7% increase in relation to      taking a more cautious approach to lending        continuing Brexit negotiations, the ensuing
     dispatches of static caravans and lodges        even though trading conditions for holiday        economic conditions and atrocities abroad
     to UK holiday parks. The total number of        parks are at a 10 year high. Buyers of parks      in key tourism locations such as the August
     units dispatched over a 12 month period         are noticing stricter lending criteria than 10    2017 Barcelona attacks. Holidaymakers are
     (summer 2017) was 21,075 which is a             years ago with perhaps the greatest obstacle      adopting a trend of staying closer to home
     significant improvement on the previous         being significantly lower loan to values with     whether for security or economic reasons
     year figures of 19,575.                         buyers required to find additional funds to       with exotic holidays no longer being their
                                                     be able to raise a deposit. This has had the      sole priority. The larger operators within the
                                                     greatest impact on lifestyle buyers typically     industry are heavily investing in their parks
                                                     seeking smaller holiday or touring caravan
                                                     parks of in the region of 100 pitches or less.

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                                               and attacking emerging markets with gusto.         high but with a distinct lack of parks on
                                               By providing more up market caravan,               the open market, the combination of low
                                               lodges or glamping units often with enticing       supply and high demand has transformed
                                               extras such as onsite facilities or private        the marketplace from a buyer’s market to
                                               hot tubs, operators are able to offer a new        a seller’s market. Many park operators are
                                               holiday experience which is a far cry from         now taking advantage of these conditions
                                               the budget breaks often associated with            seeking to sell their parks confidentially,
                                               holiday parks. Holiday letting firms such as       often resulting in a number of buyers
                                               Hoseasons are thriving offering significant        competing for the same property.
                                               returns to park operators, not only for single
                                               holiday caravans but in particular lodge units     We are optimistic about the market
                                               resulting in many operators adopting a hire        conditions for the holiday parks sector
                                               fleet to boost revenue.                            in the short term and looking forward to
                                                                                                  the 2018 season. The outlook is positive,
                                               The end of the holiday season is approaching       and an increase of parks to the market
                                               for many parks and the caravan park market         over the autumn should help to satisfy the
                                               is looking buoyant, as this is typically the       considerable demand. If you are actively
                                               time of the year where buyers come out             seeking to purchase a holiday park we would
                                               from the woodwork proactively seeking              recommend speaking to your agent to see
                                               parks. Demand at this time is exceptionally        what they have confidentially available.

R E C E N T S I G N I F I C A N T T R A N S A C T I O N S W I T H I N T H E I N D U S T R Y:

                                                        Park Holidays (UK) Ltd acquired
                                                        Carlton Meres Park a 300 pitch park                   PROPERTY
                                                        in East Anglia increasing their current               SHOWCASE
                                                        portfolio to 19 parks.

                                                                                                         For Sale: 	Confidential
                                                                                                                     Holiday and
      Pentney Park, a family run park, was sold to Darwin Leisure                                                    Residential Park
      Group by Savills in June 2017. The group are well known
      for developing upmarket holiday parks. The park was                                                Guide Price: £6 million
      developed for circa 200 touring caravans and Darwin will                                           Location:      Lancashire
      be undertaking a scheme of redevelopment to upgrade
      the property to an upmarket holiday park.                                                          Developed to accommodate
                                                                                                         94 residential mobile homes
                                                                                                         and 121 holiday static caravans
                                                                                                         and lodges. Main building
                                                                                                         to include club with 2 bars,
                                            Acquisition of Island View Holidays,                         function area, indoor swimming
                                            Isle of Wight for £11m by a private                          pool, sauna, coffee shop, office
                                            equity company AG Holidays Parks.                            & entertainment centre (EPC -
                                                                                                         C). In all approximately 18.431
                                                                                                         acres (7.459 ha).

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                 THE SOUTH WEST
                 LEISURE MARKET
                               T H E B R I T I S H H O L I D AY S E C T O R I S S H O W I N G
                                        NO SIGNS OF SLOWING DOWN

     The south west leisure market is continuing        have improved and stabilised over the past       with the view to developing and expanding
     to thrive with park operators consistently         few years most park operators are keen to        this further over a period of 3 to 5 years.
     reporting a strong trading season to date.         further develop and enhance their business       Such purchasers are focusing on the existing
                                                        to cater for the strong levels of demand that    trading abilities of the businesses in question
     We are currently experiencing a surge in           are currently being experienced.                 and the ability to improve on this over time as
     supply of investors looking to enter the leisure                                                    a result of significant capital investment.
     market, a number of whom are focusing their
     searches on the south west of England.                                                              The second type of purchaser are existing
     The majority are backed by private equity          The supply of capital that has                   park operators who are looking to expand
                                                        been allocated for investment into
     investors so are well funded with significant                                                       their leisure portfolio, specifically focusing on
                                                        the south west leisure market far
     levels of capital that they are not able to        outweighs the current supply of sale             parks that have development opportunities.
     deploy. The difficulty that such purchasers        opportunities.                                   Such purchasers are willing to speculate on
     are having is that there are very few small                                                         development opportunities and under-trading
     groups of parks in existence, and those that                                                        parks that have redevelopment potential.
     do exist simply to not wish to sell in such        There are two separate categories of
     strong trading conditions. The south west          purchaser who are most active in the market      Whilst the outcome of the currently unsettled
     leisure market in particular was hit very hard     at present. The first are those who are new      economic climate is yet to be established,
     by the most recent recession and took a long       to the market and appear to be focusing on       the British holiday sector is showing no signs
     time to recover. Now that market conditions        rapidly establishing a presence in the sector,   of slowing down.

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                              L E Y C R O F T VA L L E Y
                                    H O L I D AY S
                                     FOR SALE

                          Log cabin, tree house and bungalow holiday
                          park set within a wooded valley on the
                          outskirts of Perranporth in north Cornwall.
                          26 of the units are owned by the park and
                          operated as a letting hire fleet through
                          Hoseasons as part of their Autograph lodge
                          Holidays Collection. For sale with a guide
                          price of £3m.

AUTU M N / WINTER 2 017
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                                                               PUBS
                                    THE PUB MARKET APPEARS TO BE IN ITS
                                    STRONGEST POSITION FOR MANY YEARS

     It is estimated that 1,200 pubs will close in                                                      Additionally, beer sales volumes have
     2017. However, use of Assets of Community             O P E R AT O R F O O D A S                   declined for a number of years. BBPA figures
     Value and loss of permitted development               % O F T O TA L S A L E S                     show a 2.7% decline in Q117 compared to
     rights mean fewer are being sold for                                                               a 2.8% increase in off-trade sales, most likely
     alternative use. The pub sector is expected           Mitchells & Butlers 51%                      linked to changing consumer preferences
     to grow by 1.5% and, in a declining market                                                         and availability of cheap supermarket
     of 2.1%, this means real growth of 3.6%. Is                                                        product.      Fuller’s and Martson’s have
                                                           Greene King 40%
     this enough to counter the increasing costs                                                        reported they would need LFL growth of 4%
     pubs face?                                                                                         and 2% respectively to offset these costs.
                                                           Marston’s Managed 60%
     The post-recession consumer has become                                                             Despite these factors, the pub market
     more discerning, but despite current                                                               appears to be in its strongest position for
     economic pressures, is still spending in              J D Wetherspoon 35%                          many years. Average weekly sales continue
     pubs. Eating out is now a way of life and                                                          to rise in most instances with operators
     around three quarters of adults regularly                                                          in London and the South East producing
     dine outside the home. Despite high rates             Fuller’s 32%                                 some of the strongest LFL sales growth (see
     of food cost inflation, many pub operators                                                         table opposite).
     are capitalising on the growth in eating out,
     with the sector taking an increasing share            Young’s 29%
     of market. The proportion of food sales
     accounted for by the largest pub operators
     (see below) highlights this. At Fuller’s, food
     sales have been boosted by its purchase
     and roll-out of the Stable pizza brand.            The 2017 ALMR Benchmarking Report
                                                        shows operating costs surpassed 50% of
     Despite Brexit-related uncertainty, pub            turnover for the first time (at 51.5%). BBPA
     operators have not identified a particular         statistics show costs rising in most business
     impact on trade and transactional activity         types, but actually decreasing for larger
     appears unaffected. In the 2016 ALMR               businesses (see below):
     Benchmarking Survey, 64% of respondents
     said the impact of Brexit would be broadly flat.
     However, the wholesale cost for imported                Business Type                                          2017              2016
     beers has increased, putting pressure on                Small Community c£4k pw                               37.3%             34.8%
     profit margins.
                                                             Community Wet led c£5k pw                             36.4%             32.8%
     Operating costs continue to rise, mainly                Community Wet led c£8k pw                             37.0%             33.0%
     linked to the National Living Wage (NLW),
     apprenticeships levy and the new rates                  Community Wet led c£12k pw                            33.2%            No Data
     valuation list which has had a particular               Rural Character c£5k pw                               40.3%             39.1%
     impact on pubs in the South East.
                                                             Rural Character c£8k pw                               40.0%             39.7%
                                                             Town/Country food-led c£10k pw                        37.2%             42.3%
                                                             Town centre pub/bar c£10k pw                          35.6%             37.7%
                                                             Greene King                                            0.4%             1.10%

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                                                          % change        % change
     Pub Company
                                                          2014-2015       2015-2016
     Young’s Managed                                        10.0%            7.95%
     Young’s Geronimo                                       -2.6%            0.21%
     Fuller’s                                                8.2%            9.75%
     Marston’s                                               1.5%            3.08%
     Whitbread                                               2.2%            2.51%
     Stonegate                                               1.0%            4.22%
     JD Wetherspoon                                          4.7%            8.22%
     M&B                                                     6.4%           -0.10%
     Greene King                                             0.4%            1.10%

Demand continues to outstrip supply for           The ALMR reported that accommodation saw      This has also created additional competition
freehold and free of tie leases. In London,       the largest LFL growth by market segment      for Britain’s traditional brewers. Given the tax
this has led to an increase in rents on free of   of 5.1%. Fuller’s, Marston’s and Shepherd     advantages, medium sized brewers have felt
tie leases. Rent as a percentage of turnover      Neame have all reported a positive outcome    the squeeze. Thwaites licensed its popular
has remained at similar levels compared           from adding more letting accommodation to     Wainwright and Lancaster Bomber brands to
to 10 years ago, despite the increase in          their estates.                                Marston’s in 2015 and now only brews niche
operating costs and pressures on margins.                                                       ales for its pubs. Small brewers BrewDog
                                                  The number of UK breweries rose to circa      and Dark Star are branching out into pubs,
Operators are working hard to mitigate these      1,700 over the past year as the surge in      seeing them as an important route to market.
factors by widening their offer to draw income    popularity of craft beers continues. Yet as
from craft beer, food (including breakfast and    craft beer still only accounts for 4.3% of
coffee) and accommodation.                        total beer sale volumes, there is room for
                                                  further growth.

                                                         AUTU M N / WINTER 2 017
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                    EUROPEAN GOLF
                       W I L L B R E X I T I M PA C T T H E G O L F I N D U S T R Y AT A L L ?

     The number of golf courses in Europe has           with technology and ways to attract more        golf courses whilst offering a very different
     more than doubled between 1985 and                 players, there appears a way to go. The         setting and topography of course in general.
     2015, with the majority of growth prior to         PGA Tour has engaged with millenials            Other destinations which have made an
     2005, and only gradual increase in the latter      through social media content and suggests       entry include the Czech Republic.
     ten years. The number of registered golfers        that the percentage of millennials that
     has followed a similar trajectory, with a slight   play golf (28%) mirrors that of group’s         Will Brexit impact the golf industry at all?
     decrease since 2010. Whilst many sources           percentage of the total population, although    Golfers were quick last year to discuss
     cite this as being due to the financial crisis     they only play half as frequently as previous   the implications for the Ryder Cup – none
     there have been a number of articles and           generations. Sustainability is a concept that   apparently, given that the UK remains within
     research which suggest that the underlying         is considered in many courses, if only due to   the continent of Europe and therefore
     picture is more complicated than this and          the economic considerations that arise from     able to compete as such. Other long term
     reflects a myriad of factors.                      heavy irrigation, numerous bunkers and          impacts have become no clearer, with only
                                                        chemical treatments. A sustainable course       immediate economic differences visible –
     The HSBC 2020 survey (dating to 2012)              aims to maximise a golfer’s enjoyment all       prize money switching to dollars with the
     envisaged the future of golf as being more         year round and where sustainability aims        drop in the pound, cheaper British golfing
     international, with broader participation,         and economic gains co-inside then it would      holidays for visitors and more expensive
     a more flexible game, more accessible,             be foolish for owners not to work and           trips abroad for Brits. Taxation is likely to
     more technologically engaged and with              develop in this manner.                         change and alterations to VAT laws could
     more courses being sustainable in design                                                           affect clubs in regard to member and visitor
     and operation. We are now three years              Spain and Portugal have long been               fees for non-profit making members’ clubs.
     away from these projections and whilst the         popular golfing destinations but France and
     game is certainly exploring opportunities          Germany are increasing their number of

                                                               AUTU M N / WINTER 2 017
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                                            Nu m be r o f o f f icia l go lf co u r s e s in Eu r o pe f r o m 1 9 8 5 t o 201 5                                                                   Nu m be r o f r e gis t e r e d go lf e r s in Eu r o pe f r o m 1 9 9 0 t o 2015
                                    8,000                                                                                                                                                                                             ( in m illio n s ) *
                                                                                                                                                                                             5
                                                                                                                          7,000    7,016
                                                                                              6,714    6,740     6,811
                                                                                                                                                                                                                                                                                                                                   4.44 4.39 4.39
                                                                                                                                                                                                                                                                                                                  4.27 4.33 4.33
                                                                                    6,236                                                                                                                                                                                                             4.11 4.14                                     4.15 4.14
                                    6,000                                                                                                                                                    4                                                                                                 3.96
                                                                           5,782
                                                                                                                                                                                                                                                                                        3.74
                                                                                                                                                                                                                                                                                 3.56
                                                                                                                                           Nu m b e r o f g o l f e rs i n m i l l i o n s
Nu m b e r o f g o l f co u rse s

                                                                                                                                                                                                                                                                           3.4
                                                                 4,867                                                                                                                                                                                              3.19
                                                                                                                                                                                             3                                                          2.95 3.02
                                                                                                                                                                                                                                                 2.76
                                                                                                                                                                                                                                          2.64
                                    4,000                                                                                                                                                                                           2.5
                                                        3,578                                                                                                                                                                2.37
                                                                                                                                                                                                                      2.19
                                              3,029                                                                                                                                                            2.03
                                                                                                                                                                                             2          1.86
                                                                                                                                                                                                 1.71

                                    2,000
                                                                                                                                                                                             1

                                       0                                                                                                                                                     0
                                              1985      1990     1995      2000     2005      2010     2011      2013     2014     2015                                                          '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '13 '14 '15

Savills currently have two European Golf courses on the market:

Oceanico is a portfolio which includes                                                                     Jardim da Meia Praia Leisure Facilities; Flor                                                                                           The other, Carton House Hotel & Leisure
two signature golf courses, over 300                                                                       do Mar Holiday Resort development site;                                                                                                 Resort, is for sale at a guide price of €60m
holiday properties, leisure facilities, and                                                                and Royal Obidos Holiday Villa development                                                                                              through our Dublin office.
development land – featuring Amendoeira                                                                    site (located on Portugal’s west coast,
Golf and Leisure Resort; Belmar Spa and                                                                    by prominent Royal Obidos Spa and Golf
Beach Resort; Baia da Luz Residential                                                                      Resort). Offers are invited.
Resort; Estrela da Luz Leisure Facilities;

                                                                                                                         AUTU M N / WINTER 2 017
14

                                                          GOLF
                                        SO, YOUR GOLF COURSE MAKES NO
                                         F I N A N C I A L S E N S E – W H AT N O W ?

     No one can deny that times have been            unforgiving and many clubs have forseen        It’s not easy to get it right, nor is it always
     better for golf course finances. Pressures      the time when their players will no longer     successful, and widening the appeal of the
     on turnover are manifold – an older playing     accept the subscription/green fee rises        facility will always involve more investment
     membership as easier to learn and less          necessary to support the business.             and risk. For many golf courses the
     time-squandering       sports    successfully                                                  business will not improve until the number
     compete for the UKs disposable £, the           Enterprising owners have made efforts          of courses contracts to meet available
     clubhouse bare and restaurant buzzing only      to increase their player base through          demand permitting turnover to rise without
     when a management-organised event is            subsidising juniors and teaching, attracting   hitting the pocket of the individual player.
     on, the proshop outgunned by the internet       societies and casual golfers, providing
     and discount stores........I could go on but    additional facilities such as driving ranges   So what options are open to the owner
     there is the costs side to consider too.        and hi-tech indoor course play – others        who has done all he feels he can with the
     Club loyalty is no longer a facet of golf –     have widened their non-golf spend through      existing facilities and is not convinced that
     if quality falls so does the membership so      events and functions, weddings, restaurant,    further investment in widening the business
     cutting staff and maintenance costs, and        shop, adventure golf, gym and spa,             is going to provide a prudent return? What
     failing to meet the increasingly high modern    accommodation and so on.                       will attract an investor/buyer to put their own
     standards, is risky. Pressure on margins is                                                    equity into the property?

                                                            AUTU M N / WINTER 2 017
15

Well, here are some things to consider based on Savills experience.

• There is a housing shortage at present.      • If the course is in the South of England        • Has any thought been given to the
  Developers are keen to talk to golf            it may be suitable for a vineyard. The            prospect of mineral extraction? Gravel in
  clubs next to, or in, towns and cities         soils, aspect and location must be right          particular is a scarce resource but it’s not
  to gain residential development on             but on the other hand, the number of              the only one and if the course overlies
  some or much of the course. They will          opportunities for the vineyard and winery         such a valuable resource the medium
  either use spare land not fully used by        development are few and far between,              to long term value can be rewarding.
  the golf course and seek residential           and buyers are out there. Mannings                Canford Magna Golf Club is a good
  development on that, possibly building         Heath Golf Club is not the only one to go         example.
  replacement club facilities, or privately      in this direction.
  buy and upgrade a nearby course to                                                             • Rather than taking out the substrata, a
  move the membership to. This not only        • Is the course in a location where a               good number of golf course owners
  puts money into the owner(s) pocket,           health and fitness/golf/hotel would               have used their courses to accept inert
  but if the course is closed, or reduced to     be a success? Proximity to a large                waste, generally sorted and graded
  9 holes, also reduces the supply of golf       conurbation, and planning potential for           construction waste, and created a new
  courses thereby improving the revenues         at least 100,000 square feet of new               interesting landscape. Where there is a
  of all local courses, and assisting a          build might well attract the few buyers in        good source of material, exceptionally
  national housing problem. But the course       the marketplace so long as there is no            attractive courses have been made from
  does have to be in the right place as          branded facility closeby. Look at what            what were previously fairly dull holes, and
  does any target course to be upgraded.         The Club Company are achieving with               providing a handsome capital sum for
  It can and is being done around the            their portfolio.                                  the golf course owner at the same time.
  country – see what the Royal Norwich                                                             Examples include Wavendon Golf Club,
  Golf Club and the Weston Longville Golf      • Consider talking to lodge and holiday park        and North Weald Golf Club.
  Club are achieving.                            developers as there is strong demand for
                                                 low cost lodge-type accommodation at            Or of course the golf club could always be
• On a smaller scale, the course could           present. If the planners will play ball there   let to a third party, or offered to the market
  simply be closed, selling the land             may well be an opportunity in this sector.      as it stands. The rental market is reasonable
  at agricultural/pony paddock prices            Take a look at South Winchester Golf            and profits are not always the driver for a
  and seeking an alternative use for the         Club.                                           golf course purchaser – indulging their
  clubhouse and greenkeepers buildings.                                                          hobby through ownership is a feature of the
  Government Housing and Planning              • Adventure golf/crazy golf developers            UK market at the moment and has been for
  policy is supportive of change of use          are keen to open new courses. Again             several years.
  for existing buildings generally and           location is key but this is a very popular
  agricultural prices remain strong at           entry point into golf and doesn’t require
  present. A word with the planning officer      a lot of ground. See what Hersham Golf
  may help achieve a greater price than the      Club have put in and they’re one of many.
  golf course in existing use can command.
  As examples see what the Kent National
  Golf Club, and Austin Lodge Golf Club
  have become.
                                                       AUTU M N / WINTER 2 017
16

                          HOTELS
                     OVERSEAS INVESTORS BOOST
                    THE HOTEL MARKET AS THE UK
                    BECOMES ‘THE PLACE TO VISIT’

     The UK hotel market has had a strong             In the regions, domestic demand
     start to the year with the first half of 2017    continues to drive improving hotel market
     transacting circa £2 billion. Individual sales   performance. With the weakening of the
     accounted for 92% of transactions by value       Pound since the EU referendum, overseas
     (£1.8 billion), where appetite for big-ticket    travel has become more expensive and
     lots has been particularly hot. Many of these    leisure seekers have consequently focused
     were international buyers accounting for         their attention to the UK. According to
     59% of transactional value (£1.2 billion),       Travelodge’s 2017 Holiday Index, 55% of
     compared to the £822 million transacted by       Britons are planning a ‘staycation’ this year
     domestic investors.                              and are set to contribute £17 billion to the
                                                      UK economy in 2017.

                                                      Popular destinations for Britons are
     The UK has always been viewed as                 dominated by the UK’s coastal destinations
     a ‘safe haven’ for foreign investment
                                                      including Devon, Blackpool and Norfolk, and
     into real estate, but in the current
     UK hotel market, it appears overseas             transactions in the hotel market to overseas
     investors are set out to profit                  purchasers have followed suit. We note the
     from more than capital security.                 sales of The Imperial Hotel, Blackpool to
                                                      Singapore-based Fragrance Group and the
                                                      Duchy Hotels portfolio to South African FairTree
     The appeal of any hotel begins with the          Capital as two examples earlier this year.
     attraction of guests. Whether corporate
     or leisure focused, UK hotels continue to        In London, it remains all about the
     prove popular with visitors as nationwide        overseas tourists. 2016 saw 19.06 million
     occupancy rates remain strong at 77%, and        international visitors to the Capital, an
     Average Daily Rates continue to increase,        increase of 4.4% CAGR since 2010.
     we note a 3.3% three-year Compounded             VisitBritain further recognises that the USA
     Annual Growth Rate (CAGR). This is in spite      and Europe continue to visit the UK most,
     of the headwinds of the last six months such     with Asian visitor numbers rapidly growing
     as the general election, terrorist attacks in    in light of the simplified visa system. Over
     London and Manchester and the ongoing            the last decade, London hotel’s Revenue
     uncertainty following Brexit.                    Per Available Room has closely tracked
                                                      overseas tourist arrivals. As projections for
                                                      international visits look set to grow, London
                                                      hotels are set to out-perform historic highs
                                                      and support a strong transactional market.

                                                              AUTU M N / WINTER 2 017
17

Demand for London assets remains at an           Domestic investor buyers are having to seek        Savills are forecasting that the UK hotel
all-time high despite the scarcity of stock      alternative ways to remain competitive in an       market will transact circa £5.1 billion this
pushing. This is pushing high values as both     increasingly international investors market        year, 28% up on the 2016 total of £4 billion.
established investors and new entrants are       in addition to which is an increased level of      Whilst a sustained and balanced economy
looking to take advantage of the current         demand coming from private family office           is not guaranteed, as overseas investors
environment of low exchange and interest         investors that are willing to take planning        become more comfortable with the UK
rates. In H1 2017, 55% of transactional          risk on less conventional opportunities            market we anticipate continuled growth
value was attributed to London hotels,           including development and conversion               of new concepts, brands and operators
reaching circa £1.1 billion. In recent months,   projects across the City. Many London              looking for rapid expansion in the current
the market has witnessed an influx of South      Owner Operators, find themselves at an             favourable market conditions.
East Asian investors with bespoke and            interesting crossroad – whether to take
independent brands looking for a foothold        an early exit from existing assets and take
in London. Key transactions for the year         advantage of the strong performing and
thus far include the JW Marriott Grosvenor       supply-constrained market or bunker down,          Savills Hotels department offers a
                                                                                                    wide range of services including
House Hotel, South Place Hotel and the           reinvest and look to alternative value-adding
                                                                                                    valuation, acquisitions, disposals
Capital & Levin Hotels in London which all       projects within their existing businesses.         and operator searches. Furthermore
sold to overseas investors.                                                                         our cross discipline services, some
                                                 Since Brexit, UK hotels have become                of which include development,
                                                 approximately 24% cheaper to foreign               planning and rating, can ensure your
                                                 investors. This currency shift has allowed new     scheme maximises it’s potential.
                                                 international entrants to the UK market as
                                                 the favourable exchange rates has boosted
                                                 spending activity. The anticipation of a softer
                                                 Brexit will provide further comfort, encouraging
                                                 development and relieving pressure on
                                                 staffing, all key factors when considering a
                                                 purchase in the UK hotel market.

                                                         AUTU M N / WINTER 2 017
18

                        S AV I L L S
                    ARCHAEOLOGICAL
                     SERVICES (SAS)
                                       TA K I N G T H E PA S T I N T O T H E F U T U R E !

     The British Isles positively brims with heritage    and clients in order to allow you to consider      Since its conception, Savills Archaeological
     assets, be they buried archaeological sites,        which might best fulfil your needs. We are on      Services have successfully contributed to
     monumental stone complexes, castles or              hand to advise you of the best way forward         a number of large and small-scale projects,
     cottages, medieval barns or mansions. This          and will be happy to discuss each project with     and frequently work in close collaboration
     rich landscape, much like a palimpsest,             you on the phone, via email or in person at        with internal colleagues across divisions
     both provides and informs the narratives            one of our offices. Our services are UK-wide,      including Conservation Architecture, Estates
     that give places in Britain their meaning(s),       and we have long-established relationships         management, Residential sales, Country
     interest as tourist attractions, and their value    with key consultees across counties.               Houses, Building Consultancy, Planning and
     as national treasures.                                                                                 Development and Commercial Heritage,
                                                         Dr Paula Lutescu-Jones is Savills’ own Principal   as part of a multidisciplinary team which
     Savills Archaeological Services has formed          Archaeologist and Heritage Consultant,             continues to grow and in response to our own
     in response to the national legislative and         with specialist expertise in the assessment        and clients’ needs.
     local policy protection afforded to the nations     of archaeological potential, landscape
     heritage, and expands the comprehensive             archaeology and burial archaeology. She            Rather than being a matter for the past, the
     expertise offered by Savills to our clients.        provides a wide range of clients across the        protection and enhancement of heritage
     Whether in support of planning applications,        UK with expert guidance on all archaeological      assets through sustainable development has
     listed building consent or through the provision    matters relating to planning and development,      become very much a part of our present and
     of consultancy and advice to landowners,            heritage constraints and opportunities for         the future. Constraints can be a daunting
     estate managers, or the buyers and sellers          enhancement, and develops mitigation               prospect for developers, planners and
     of properties, we ensure compliance with the        strategies in liaison with clients and statutory   clients alike, and timely advice is paramount
     latest heritage policies.                           consultees (LPAs, Historic England and             in avoiding costly delays and setbacks. We
                                                         CADW) and manages archaeological fieldwork         are here to ensure that Savills clients receive
     One of our key products is commonly termed          projects and subcontractors on behalf of           the highest standard of care, and that our
     a ‘Heritage Statement’. These statements can        clients. Paula has directed archaeological         colleagues have the in-house expertise they
     take the form of an appraisal, an assessment        fieldwork and conducted desk-based                 need to answer all those awkward questions,
     of significance, a desk-based assessment            research and settings assessments across           whenever they might arise.
     or a settings assessment according to the           sites Southern and Western England, the
     scope and requirements of the given project,        Midlands and Wales since 2003, and remains
     the client and the statutory consultees. For this   an active academic researcher with numerous
     reason we work closely with our colleagues          internationally reviewed publications.

                                                                 AUTU M N / WINTER 2 017
19

                                      H O L I D AY
                                     C O T TA G E S
                           P R O P E R T I E S W H I C H A R E W E L L L O C AT E D ,
                         P R O P E R LY P R E S E N T E D A N D A P P R O P R I A T E LY
                          P R I C E D A R E AT T R A C T I N G G O O D I N T E R E S T

The UK cottage complex market has                 Recently, institutional and private equity      After a challenging beginning to the year,
traditionally been closely aligned with           backed purchasers have entered the              Savills in the South West has seen an
performance of the residential market.            UK market, seeking well located, larger         uptick in the number of sales agreed on
Many purchasers in the sector choose to           complexes which offer good stabilised           these types of properties and expect to see
release equity in their homes to finance the      income streams and opportunities to             a strong second half of the year in terms of
purchase of a lifestyle business, and are         improve profit conversion when added to a       transactions.
therefore equity backed, however, for the         trading group. These purchasers will have
more aspirational buyers, bank debt will play     access to cheap debt and in most cases          The EU referendum has also had a tangible
an important role. The current climate of debt    will gear their borrowing to take advantage     impact on the trading performance of
availability means that for those purchasers      of this.                                        cottage complexes, with properties across
with a reasonable amount of equity, and                                                           the South West reporting year-on-year
a robust and well-tested business plan,           Since the vote to leave the EU the market       increases in both occupancy and rates
commercial debt is available. If there is an      has effectively become two speed, with          achieved The fall in the value of Sterling,
option to purchase the ‘owners’ house on a        complexes priced up to around £1.5m             geopolitical uncertainty and terrorism related
separate title there is also the opportunity to   attracting strong interest, while those above   incidents abroad, have led to more people
source a conventional residential mortgage        face challenges in attracting substantial       choosing to holiday in the UK. Concurrently
on this element.                                  attention. That said, despite the headwinds     it also cheaper for foreign holiday makers
                                                  of the general election, continuing economic    to visit and there has been an upswing
                                                  uncertainty and the ongoing negotiations        in inbound tourism, particularly from
                                                  with Europe, the market fundamentals            continental Europe, which is set to continue.
                                                  remain strong, with appropriately priced,
                                                  well-located, properly presented properties,
                                                  attracting good interest.

                                                         AUTU M N / WINTER 2 017
A S P E C T S

Sectors
GOLF                                    VISITOR ATTRACTIONS                 LICENSED PREMISES                    TRADE-RELATED PROPERTY
Courses                                 Theme parks                         Public houses                        Ports and airports
Driving ranges                          Museums and heritage centres        Restaurants                          Waste transfer and recycling
                                                                                                                 centres
Golf developments                       Children’s activity centres         Bars
                                                                                                                 Abattoirs and food processing
Golf and country clubs                  Wildlife parks
                                                                            HOTELS                               Crematoria, graveyards and
                                                                                                                 woodland burial sites
HOLIDAY PROPERTIES                      WATER-BASED LEISURE                 City centre
                                                                                                                 Religious facilities
Static & touring caravan parks          Marinas and moorings                Country house
                                                                                                                 Nurseries and garden centres
Holiday resorts and villages            Piers                               Resort
                                                                                                                 Schools and colleges
Holiday cottage complexes               Sports and activity lakes           Business
                                                                                                                 Mineral extraction sites
Lodge and chalet parks                  Fishing complexes                   Budget
Timeshare resorts and                                                       Sites and schemes                    ENERGY
complexes                               EQUESTRIAN
                                                                                                                 Photovoltaic
                                        Racecourses                         URBAN LEISURE
MOBILE HOME PARKS                                                                                                Wind turbines
                                        Studs and training                  Bowling centres
SPORTS VENUES                           establishments                                                           Anaerobic digesters
                                                                            Cinemas
Health and fitness clubs                Polo facilities                                                          Waste to energy
                                                                            Theatres
Sports grounds                          Riding schools                                                           Traditional generation
                                                                            Snooker clubs
Motor sports venues                     Livery yards
                                                                            Night clubs
Shooting schools                        Equine health centres
                                                                            Casinos
Ski centres and resorts                                                     Bingo clubs
Leisure centres

Services

• Valuation               • Planning                 • Rating               • Expert witness       • Sales                    • Lettings

Oxford                    Chester                    Exeter                 Southampton            Manchester                 London
Wytham Court              16 Grosvenor Court         Sterling Court         2 Charlotte Place      Belvedere                  33 Margaret Street
11 West Way               Foregate Street            17 Dix’s Field         Southampton            12 Booth Street            London
Oxford OX2 0QL            Cheshire CH1 1HN           Devon EX1 1QA          Hampshire SO14 0TB     Lancashire M2 4AW          W1G 0JD
+44 (0) 1865 269 000      +44 (0) 1244 328 141       +44 (0) 1392 455 794   +44 (0) 23 8071 3900   +44 (0) 161 244 7709       +44 (0) 020 7409 8060

savills.co.uk/leisure
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