SIME DARBY PROPERTY BAGS BEST DEVELOPER AND BEST VILLA DEVELOPMENT AT REGIONAL AWARDS - DECEMBER 2013
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A FIRST LOOK AT THE LATEST HAPPENINGS IN SIME DARBY PROPERTY DECEMBER 2013 SIME DARBY PROPERTY BAGS BEST DEVELOPER AND BEST VILLA DEVELOPMENT AT REGIONAL AWARDS
contents
CORPORATE CSR PRODUCTS
03
Sime Darby Property
05
Sime Darby Property
07
Sime Darby Property
09
Sime Darby Property
11
Sime Darby Sunrise
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New Sime Darby
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Sime Darby Property
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Elmina Records 100%
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Sime Darby Property
Bags Best Developer In Talk with E&O for and CapitalMalls Attracts More Than Unveils Bukit Chairman Visits Organises “Majlis Take-Up Rate Launches Bandar
And Best Villa Joint Development Asia Commence 800 Residents to Help Jelutong’s Radia Property Division Berbuka Puasa” with Ainsdale Sales Gallery
Development At Construction on Green Nilai Impian Sultan of Selangor and
Regional Awards Melawati Mall His Subjects
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SIME DARBY
Zer
PRODUCTS &
SERVICES PROPERTY MATERIALS
Design all new construction
to meet green building SUSTAINABILITY 60% of building materials
used to be recyclable
GOALS
standards (minimum GBI)
EM
EFFLISSI
ILIT
AB CE y
Y
2020 WAS UE ONS
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AINRMANnabilitips 20% TE S’&
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30%
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Rene
in
13
Enter the World of
14
Walking the Talk
15
Sime Darby Property
17
Battersea Secures a
19
Sime Darby Property
Sustainability Launches Affordable Strong £675m in Sales Bags Gold at the
Homes in Bandar Putra Brand Awards
Bukit Raja
21
Sime Darby Property
23
Supporting A Green
25
Green Hearties Learn
27
Sime Darby Property’s
31
Sime Darby Property
Joins Frost The Trail: Cause With The Mengo About EM Mud Balls Green Hearties Learn Green Office Week
KL Corporate Chal- Green Hunt 2013 – 27 Making and Keeping about Sustainability 2013
lenge 2013 – 10 Oct 2013 Our Rivers Clean
Nov 2013
Information as of December 2013
‘‘
3 CORPORATE
SIME DARBY PROPERTY
BAGS REGIONAL
ACCOLADE FOR BEST
DEVELOPER AND BEST
SERI PILMOOR IS A BALANCED BLEND OF LUXURY LIVING,
SUSTAINABLE INNOVATIONS AND STRATEGIC LOCATION,
SET WITHIN THE DYNAMIC AND FAST MATURING TOWNSHIP
OF ARA DAMANSARA. IT IS A SUBURB WHERE HOMES ARE
‘‘ CORPORATE 4
SPACIOUS AND IN HARMONY WITH THEIR SURROUNDINGS.
VILLA DEVELOPMENT
S
ime Darby Property was named The South East Asia Property Awards pays On Seri Pilmoor being named the Best Villa
Best Developer in Malaysia while tribute to the best property players within the Development in Malaysia, Dato’ Wahab said,
its prestigious development ‘Seri region for their passion in promoting the highest “Seri Pilmoor is a balanced blend of luxury living,
Pilmoor’ in Ara Damansara bagged the quality and standards in their projects. This sustainable innovations and strategic location,
Best Villa Development in the country
would include developers, agents, architects and set within the dynamic and fast maturing township
at the South East Asia Property
designers from Thailand, Singapore, Malaysia, of Ara Damansara. It is a suburb where homes are
Awards 2013.
Indonesia, Philippines, Cambodia and Vietnam. spacious and in harmony with their surroundings.
This was Sime Darby Property’s The ratio of homes to greenery at Seri Pilmoor has
second consecutive win for the the The event was organised by Ensign Media been designed to be 50:50, which is rare in the
Best Villa Development (Malaysia) (Singapore) Pte. Ltd., publisher of the market- property development industry today.”
following its win last year for ‘The leading real estate publication, Property Report
Residences’ luxury residential homes in South East Asia and audited by BDO, a well-established
Putra Heights. The property giant was first accounting and consulting firm, while its panel of judges
runner-up in the Best Developer category includes highly reputable individuals from the real estate
last year.
industry and related industries across the region.
Dato’ Abd Wahab Maskan, Managing
Director of Sime Darby Property, said,
“These accolades were awarded by notable
opinion leaders and well-recognised
peers in the region’s property industry
as nominations went through a vigorous
process. Clearly, our commitment to give the
best in sustainability, quality and innovation
to customers has touched a chord amongst
the best and brightest in the industry.
“The win also reflects the recognition of
Sime Darby Property as it continues to build
on its reputation and business philosophy
to do more well recognised projects in
Malaysia. Our strength in Malaysia allows
us to leverage on strategic partnerships
to grow further. The winning bid for
London’s Battersea Power Station and the
overwhelming demand for the world-famous
project is a good example,” he added.
‘‘
5 CORPORATE
BOTH PROPERTY DEVELOPERS HAVE SIGNED A
‘‘
MEMORANDUM OF AGREEMENT, WHICH WILL PROVIDE
CORPORATE
THE PLATFORM FOR THE TWO COMPANIES TO NEGOTIATE
6
THE TERMS OF A SALE AND PURCHASE AGREEMENT
SIME DARBY PROPERTY
IN TALKS WITH E&O FOR
JOINT DEVELOPMENT
S
ime Darby Property has terms of a sale and purchase
been in talks with lifestyle agreement as well as the
property developer Eastern purchase price for E&O’s
& Oriental Bhd (E&O) to form a proposed acquisition of a 55ha
strategic partnership to partly parcel of land at Elmina West
develop Sime Darby Property’s from Sime Darby Property.
townships in the Klang Valley
and should a deal proceed, the Should the deal go through,
first such collaboration might the land will be E&O’s first
materialise in Elmina West township development in
estate in Sungai Buloh, Selangor. the Klang Valley and will be
developed to include both
Both property developers residential and commercial
have signed a memorandum of properties to compliment the
agreement, which will provide ‘wellness’ theme that has been
the platform for the two conceptualised by Sime
Companies to negotiate the Darby Property.
7 CORPORATE CORPORATE 8
Sime Darby Property and CapitalMalls Asia Commence
Construction on MELAWATI MALL
S
ime Darby Property and CapitaMalls Mr. Lim Beng Chee, CEO of CapitaMalls
Asia Limited (SGX: JS8 and HKEx: 6813) Asia; as well as other senior management
have begun construction of Melawati members from Sime Darby Property and
Mall, a lifestyle city shopping complex CapitaMalls Asia.
located on prime commercial land in the
Taman Melawati. “The groundbreaking ceremony is a From left : Mr. Simon Ho, Deputy CEO CapitaMalls Asia, Mr. Lim Beng Chee, CEO of CapitaMalls Asia,
significant milestone that puts us closer Dato’ Wahab Maskan, Group Chief Operating Officer of Sime Darby Berhad and Managing Director of
Sime Darby Property and Mr. Tan Kok Heng, Head of Strategic Investment and Marketing, SDP
With an expected total development cost to delivering on our commitment to build
of about RM670.0 million (S$[258.2] million/ a lifestyle shopping mall to serve the
HK$[1,570.6] million), the Melawati Mall community in and around the Melawati
will provide eight-storey of retail space with township” said Dato’ Wahab Maskan
a net lettable area of about 620,000 square during his speech.
feet (“sq ft”). Set to be a one-stop retail
and lifestyle destination for the residents “Our collaboration with CapitaMalls Asia
of Melawati township and nearby towns, to develop Melawati Mall is well in line with
Melawati Mall will serve an estimated Sime Darby Property’s strategic direction
800,000 people within a 15-minute to participate in joint venture partnerships
drive radius. with reputable companies that can further
unlock the value of our landbank and further
A groundbreaking ceremony was held at the enhance value from asset management.
site in Taman Melawati and was attended Moreover, the success of this collaboration
by Dato’ Abd Wahab Maskan, Group Chief may pave the way for other possible future
Operating Officer of Sime Darby Berhad and strategic partnerships with CapitaMalls Asia
Managing Director of Sime Darby Property; in Malaysia or overseas.”
Under a 50:50 joint venture, Sime Darby Property and CapitaMalls Asia are developing Melawati Mall
into an eight-storey shopping mall, which is expected to be operational at the end of 2016. Left: Dato’
Wahab Maskan, Group Chief Operating Officer of Sime Darby Berhad and Managing Director of Sime
Darby Property Right: Mr. Lim Beng Chee, CEO of CapitaMalls Asia
9 CORPORATE CORPORATE 10
SIME DARBY PROPERTY ATTRACTS
MORE THAN 800 RESIDENTS TO HELP
GREEN NILAI IMPIAN
S
ime Darby Property continues its effort to develop a A total of 160 threatened rainforest tree saplings from four
sustainable environment for all its townships when it held different species, namely Hopea odorata (Merawan siput
the fourth installment of the tree planting initiative at Kolam jantan), Alstonia angustiloba (Pulai), Agathis borneensis
Rekreasi 3, Nilai Impian on 5 October 2013. This followed the (Dammar minyak) and Michelia champaca (Chempaka hutan)
successful implementation of the ‘green’ programme in Denai Alam, were planted with the participation of over 800 residents
Bukit Jelutong and Bandar Bukit Raja. of the township. This brings the total number of trees
planted under the T.R.E.E. programme to 630 to date since
Organised by Sime Darby Property’s Sustainability Quality its inception in 2012. A mock spade was handed to Encik
Management (SQM) Department, the initiative is part of the Jemadi Ahmad, Head of Sime Darby Property’s Melawati
T.R.E.E. or Together in Restoring the Earth’s Environment township to signify the next township in line to host the
programme where communities are engaged to help preserve T.R.E.E programme.
and conserve the environment of their townships.
The pupils of Tadika Krista provided the entertainment for
The launch of T.R.E.E. in Nilai Impian was officiated by YBhg Dato’ the morning session with a choral speaking entitled ‘The
Haji Abd. Halim bin Haji Abd. Latif, the Mayor of Majlis Perbandaran Tree That Drop Their Leaves’ followed by a rendition of
Nilai. Also present were Mr. Raymond Chong; Head of Development Zainal Abidin’s famous song ‘Hijau’ by Tadika Permata Iman.
Operation 1, Property Development 1; Puan Sarimah Talib, Head
of SQM Department, Encik Mohd Idris Abdullah, Head of Township Sime Darby Property provided the entertainment for the
Nilai Impian; Tuan Haji Abu Bakar bin Saleh, Chairman of Residents evening session for nearly 700 residents with a private
Association of Nilai Impian; as well as employees of Sime open-air screening of a movie animation entitled FernGully:
Darby Property. The Last Rainforest that highlights the importance of
environmental protection.
11 CORPORATE CORPORATE 12
Designed by French architecture firm
J+H Boiffils, Radia will comprise 640
units of serviced apartments, office space
measuring in 400,000 sq ft and retail space
totalling 880,000 sq ft with properties
priced between RM500,000 to RM1 million
for the larger units, said Sime Darby Property
Managing Director, Datuk Abd Wahab
Maskan at the launch.
‘‘
The development is expected to host
S
25,000 residents and workers when it is
Sime Darby ime Darby Property and UEM Sunrise Bhd unveiled its new
RM1.6 billion joint-venture (JV) development, Radia in Bukit
Jelutong at a ceremony held in the prestigious Kuala Lumpur
completed in 2018.
Sunrise Unveils
BUKIT
JELUTONG’S
RADIA
Golf & Country Club (KLGCC) on 10 September 2013.
Jointly developed through the 50:50 JV company, Sime Darby
Sunrise Development Sdn Bhd, Radia covers a gross area of 2.7
million sq ft that includes serviced apartments, office spaces
and retail spaces. The five phased project will begin with the
development of the retail spaces, followed by the serviced
apartments acoording to Head of Property Development at
Sime Darby Property Zulkifli Tahmali.
‘‘
SIME DARBY PROPERTY AND UEM SUNRISE BHD UNVEILED ITS NEW
RM1.6 BILLION JOINT-VENTURE (JV) DEVELOPMENT, RADIA IN BUKIT
JELUTONG AT A CEREMONY HELD IN THE PRESTIGIOUS KUALA LUMPUR
GOLF & COUNTRY CLUB (KLGCC) ON 10 SEPTEMBER 2013.
13 CORPORATE CORPORATE 14
Enter the world of
talk
sustainability e
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SIME DARBY
k
development sustainable? Find the answers and PRODUCTS &
SERVICES PROPERTY MATERIALS
l
more in the Sustainable Living pullout in The
All new construction design
to meet green building SUSTAINABILITY 60% of building materials
used are to be recyclable
a
GOALS
standards (minimum GBI)
EM
Edge Malaysia, produced in collaboration with ITY
BILNCE 2020 EFF ISSI
WA LUE ONS
A
IN A STE NTS
ity 20%
TA ORM tainabislhips
Sime Darby Property. In this special focus, Sime S
SU ERF ed susf town
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Darby Property talks about green elements in rfo nce
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its developments in Malaysia and
wab rease in
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ENERGY
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20% increa ency
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(kilowatt
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overseas and its commitment to
30%
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being a leading sustainable ustainability has a bigger meaning at Sime Darby Property.
It is a philosophy and a way of engaging everyday life for
developer. It also looks each and every individual working with the property giant.
‘‘
Managing Director, Dato’ Abdul Wahab Maskan talks about
at other interesting embracing sustainability and the importance of balancing the
green projects
and designs as well
as personalities who
share their thoughts
on sustainability.
log onto http
://www.simed
Edge Malaysia . Get to know about the strategies and key focus
SUSTAINABILITY HAS A BIG MEANING. WE
WANT PEOPLE TO UNDERSTAND THAT HAVING
PROGRAMMES OR SYSTEMS IN PLACE IS NOT
THE SAME AS SUSTAINING THEM.
‘‘
3Ps - People, Profit and Planet in a feature pullout of the The
of the green developer as he shares the evolution of Sime Darby
Property’s journey towards sustainability and its vision to be the
leading developer of sustainable communities.
upload/SDP_ arbyproperty
Sust_Living_ .com/
19082013.pd
f — WAHAB
15 CORPORATE CORPORATE 16
The development will carry the hallmark of all Sime Darby Property
developments which include green areas with natural vegetation,
reflexology paths, basketball and futsal courts as well as children’s
playgrounds to promote a healthy and sustainable living. The
development is also focused around bringing better mobility
to its future residents.
“This will be achieved by incorporating innovative elements in our
affordable housing development. This includes transit-oriented
developments or TODs, which maximises the residents’ access to
public transport systems in and around the community,” explained
Dato’ Wahab Maskan, Group Chief Operating Officer of Sime Darby
Berhad and Managing Director of Sime Darby Property Berhad, Sime
Darby Property.
The programme which was first initiated in Bandar Ainsdale,
Seremban in 2011, was also launched by the Prime Minister.
Bandar Bukit Raja is the first township in Selangor to feature these
affordable homes and is expected to house 2,090 out of the 21,120
units targeted to be built by Sime Darby Property by the year 2016.
Sime Darby Property Launches
AFFORDABLE HOMES
in Bandar Bukit Raja
S
ime Darby Property launched the first phase of its Affordable
Homes to the delight of the people who can now look forward
to owning homes below the RM400,000 bracket. This is the
commitment of the Company under its collaboration with the
Government’s Project Perumahan Rakyat 1 Malaysia to address the
need for more affordable homes in the country’s economic centres.
Launched by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd
Najib bin Tun Haji Abdul Razak, the ceremony was attended by over
5,000 people comprising employees, residents and government and
state officials.
The first phase will feature 321 units of double-storey terrace homes
with built-up areas of between 1,310 sq ft and 1,380 sq ft. These
3-bedroom, 1 utility room and 3-bathroom homes are priced below
RM400,000 which is below the normal market price.
17 CORPORATE CORPORATE 18
BATTERSEA
SECURES A
STRONG £675M
IN SALES
Th e fi rst phase, Circus West was launched in January and has sold 98%
Right: Battersea Power Station in 1953 before the last chimney was built.
‘‘
T
he Battersea Power Station Development Circus West will consist of 866 units of one-, two-
Company (BPSDC) reported a confirmed sales and three-bedroom apartments, townhouses and
contract for the purchase of 818 units or 95%
of the apartments and townhouses within Circus
West, the first phase of the Batttersea Power Station
regeneration.
This accounts for a total sales value of £675m since
it was launched on 9 January 2013 in London and 12
January 2013 in Kuala Lumpur. The strong take-up rate
is a positive reflection of the phenomenal interest that
the public has shown towards the regeneration of the
iconic project. Building works commenced in July 2013
with the construction of The Pavilion, the first new
structure to be built on the site since the iconic
penthouses. The first phase will also include several
types of offices, shops, and leisure and hospitality units
designed by Ian Simpson Architects and de Rijke Marsh
Morgan while the penthouses and ‘Resident Club’ are
designed by David Linley.
The first phase of the Battersea Power Station is
expected to be completed as early as 2016/2017.
‘‘
THE BATTERSEA POWER STATION DEVELOPMENT COMPANY
(BPSDC) REPORTED A CONFIRMED SALES CONTRACT FOR THE
PURCHASE OF 818 UNITS OR 95% OF THE APARTMENTS AND
Power Station itself.
TOWNHOUSES WITHIN CIRCUS WEST.19 CORPORATE CORPORATE 20
SIME DARBY PROPERTY
CONTINUES ITS WINNING WAYS
S
ime Darby Property has continued Winning the award for the third time in a
to garner new awards and accolades, row is testimony to the prestigious club’s
reflecting its commitment towards commitment to providing the best standards
brand and product excellence to become a of service for the Club and all its members.
respected leader of sustainable development
in the region. THE EDGEPROPERTY EXCELLENCE
AWARDS 2013
The Company has been on a winning streak, Sime Darby Property has once again
garnering the same awards for consecutive emerged as The Edge’s top three property
years while making a name for itself by developers after taking the third spot at
clinching some new ones. Here, we take the recent The EdgeProperty Excellence
a look at the awards bagged by the Awards 2013.
Company recently.
The award ceremony held at Hilton
PUTRA BRAND AWARDS Like previous years, the winners were READER’S DIGEST AWARDS Kuala Lumpur on 10 October 2013 was
Sime Darby Property had yet again won Gold determined by an online poll of 6,000 Sime Darby Property was handed the officiated by the Minister of Urban
under the property development category consumers nationwide. The Putra Brand Reader’s Digest Trusted Brands Gold Wellbeing, Housing and Local
at the Putra Brand Awards held in April this Awards is organised by The Association of Award this year, making this its fourth Development, Dato’ Rahman Dahlan.
year. The Company was also bestowed the Accredited Advertising Agents Malaysia win following previous wins in 2008, 2010
Putra Brand Icon, a homage that is accorded (4As) and supported by the Malaysia and 2011. The prestigious award, which Dr. Tan Kok Heng, Head of Strategic
to12 top brands that have won Gold External Trade Development Corp is determined by the number of consumer Investment and Marketing received the
consistently for four years in a row. (Martrade). votes, is in its 15th year and provides a clear award on behalf of Sime Darby Property.
representation of consumer perception This is the 11th year the prestigious award
Sime Darby Property was represented by ASIA PACIFIC PROPERTY AWARDS towards a brand within Asia. has been running and the Xth time Sime
Encik Salem Kailany, Head of Property Sime Darby Property, under its joint venture Darby Property has participated as a non-
Development 2 at the award presentation company, Sime Darby Sunrise Development More than 235,000 questionnaires were listed company.
ceremony held in Kuala Lumpur. Sdn Bhd was awarded the ‘Best Commercial distributed in Malaysia this year with
High-Rise Development in Asia Pacific Sime Darby Property emerging tops in the Participating developers were judged on
‘‘
and Malaysia’ for its Radia Bukit Jelutong Property Developer category in the country. both their quantitative (shareholders’ funds,
project. The project was awarded for its group pretax profit, revenue, gearing and
excellence in all the judging criteria which GOLF CLUB OF THE YEAR cash plus cash equivalents) and qualitative
includes innovation, sustainability, eco- Kuala Lumpur Golf & Country Club (KLGCC) (product quality, innovation and creativity,
awareness and many others. was name the ‘Golf Club of the Year’ for the value creation for buyers, image and
third consecutive year at the annual ParGolf
The award was presented to Encik Zulkifli
Tahmali, Head of Property Development I
at an award ceremony held at Shangri-La,
Kuala Lumpur in May 2013.
BCI ASIA’S TOP 10 AWARDS 2013
Sime Darby Property has clinched the BCI
Asia’s Top 10 Awards 2013, making this
the second year running that the property
giant has won the prestigious award.
Awarded by BCI Asia, a leading information
provider of the construction industry, the
award is aimed at giving recognition to top
Awards, cementing its position as Malaysia’s
premier golf country club.
Famed for its 36-hole East and West Courses,
KLGCC has been the club of choice for
hosting major golf tornaments such as the
Sime Darby LPGA Malaysia and the Maybank
Open. The clubhouse’s prime location along
with its top notch facilities and its dining
outlets has made it the crown jewel among
over 200 golf clubs in Malaysia in 2010,
2011 and 2012, as pointed out by its
General Manager, Steven Thielke.
expertise) attributes.
GOLD AWARD FOR THE FOURTH
CONSECUTIVE YEAR SINCE THE
PUTRA BRAND AWARDS WAS
INTRODUCED IN 2010.
‘‘
architectural firms and developers that
have made a significant impact on the built
environment within Southeast Asia.21 CORPORATE CORPORATE 22
SIME DARBY PROPERTY JOINS
FROST THE TRAIL:
KL CORPORATE CHALLENGE 2013 – 10 NOV 2013
S
ime Darby Property supported the Frost
The Trail: KL Corporate Challenge 2013 for
the second time since it was introduced in
2009. This year, Sime Darby Property came in
as a Gold Donor for the event aimed to help
charitable organisations such as Rumah Anak-
Anak Yatim /Miskin Darul Hikmah and Shelter
Home for Children.
The annual event was held at the Kepong Botanical
Garden, FRIM, Kepong on 10 November 2013 with
more than 200 people participating for the 7.7km
run, including the 50 runners from the Sime Darby
Volunteers Programme (SDVP). The charity run
involves individual runners and teams of 4 runners
under the Corporate Team category completing a
trail of a single lap around the Kepong Botanical
Garden lake before braving a jungle track and
sprinting through a rugged track at the end of
the race.
Team 716 from SDVP comprising Choo Chen
Soon, Joey Lim, Lee Ming Wei and Lee Wee
Thiam managed to clinch the eighth spot
‘‘
under the Corporate Team category. A total
of RM31,800 had been raised through this
event with all proceeds contributed to the
name charities.
A TOTAL OF RM31,800 HAD BEEN RAISED
THROUGH THIS EVENT WITH ALL PROCEEDS
CONTRIBUTED TO THE NAME CHARITIES.
‘‘23 CORPORATE CORPORATE 24
supporting a
green cause with
the mengo
green hunt
2013 – 27 Oct 2013
S
ime Darby Property sent 20 of its
employees to represent the Sime
Darby Volunteers Programme
(SDVP) in the Mengo Green Hunt 2013 in
conjunction with the Malaysian National
Environmental Week on 27 October.
More than 100 groups of four team members
had turned up for the event including eight
groups from representing the SDVP. The
event was flagged off by SPAD Chairman,
YBhg Tan Sri Syed Hamid Albar at its
headquarters in Kuala Lumpur Sentral
(KL Sentral).
During the hunt, our ‘Green Hunters’ Three out the eight groups from SDVP
adventured into the concrete jungle of Kuala had emerged as the top three winners
Lumpur, solving a number of environmental- with Team 109 clinching the top spot with
themed puzzles while putting their green Team 103 and Team 110 taking the second
habits into practice such as using sustainable and third spot respectively. Team 108 took
mode of transportation and making choices the consolation prize under the Corporate
that have a lesser impact on the environment Team category.
as the event aimed for a near zero waste
production. This would include carrying
their own water tumblers and food
containers along the hunt.25 CORPORATE CORPORATE 26
green hearties learn about
EM MUD balls making and
keeping our rivers clean
A
s part of its continuous learning
journey about sustainability, 35
Green Hearties and their family
recently participated in a half-day activity
of listening to an environmental talk and
learning to make EM Mud Balls.
The day started at Sime Darby
Property Corporate Office in
Oasis Ara Damansara with
a talk on “Protecting
Our Environment” by
Mr Andy Cheng, an
expert on organic
waste management.
The members of the
audience were briefed
on Water Pollution,
Food Waste Recycling
and the role of Effective
Microorganisms (EM) in
restoring the ecosystem.
As an incentive to get the
Green Hearties to stay focused
on the “lessons of the day”,
the Organizers offered 4 sets of
food waste composting bins to those
who were able to answer correctly the
questions asked during a Quiz Session.
On that day, the Green Hearties were
briefed on the effects of water pollution
and restoration of a healthy ecosystem and
also had the opportunity to learn how to
make the EM Mud balls and threw about Before the day ended, the 4 lucky Zuraidah Mat Yusof from Contract Dept), from Puan Sarimah Talib, Head – SQM
1000 of them into the Ara Damansara Lake. winners of the Environmental Quiz Harith Muzzammil B. Mohammad Jessmi Department. Obviously delighted, they
The enthusiastic kids and their parents had a Amrithaa Velayuthan(daughter of (son of Zuraidah Tajudin from Contract could not wait to go home with their brand
whale of a time learning from the facilitators Velayuthan V Ramasamy from Denai Dept) and Muhammad Mikail B. Mohd new “KitCoBin” to start food composting at
and getting their hands literally “dirty” to Alam Township), Nurin Maisarah Danial (son of Naziratul Akmar from Sales their respective homes!
make the mud balls from scratch. Muhammad Dzulkifli (daughter of & Management Dept) received their prizes27 CORPORATE CORPORATE 28
Following the learning session, the
young members were treated to some
fun activities that included face-painting,
sand art and others while the mothers who
accompanied their children to the briefing
found themselves on stage for a cake
cutting ceremony to mark the celebration
of Mother’s Day which fell on the day after
the event.
Green Hearties Go
on an Educational
Trip to Kuala Gandah
National Elephant
Conservation Centre
The Green Hearties had a fun-filled
educational trip as they made their way
to the Kuala Gandah National Conservation
Centre during the school break in May 2013.
After a two-hour bus ride, the Green
SIME DARBY PROPERTY’S Hearties were welcomed by a group of
local guides and members of the Department
of Wildlife, Malaysia upon their arrival at
GREEN HEARTIES LEARN the centre. They were then taken to Che
Wong Orang Asli Village to get a peek at the
ABOUT SUSTAINABILITY Orang Asli settlement. Here, the group were
briefed on the lifestyle of the Orang Asli
where some managed to try their hand at
blowpipe shooting.
F
ollowing the appointment of more than 100 Green Heart
Young Sustainability Ambassadors, the Green Hearties as they
are called, convened at the Sime Darby Convention Centre’s
auditorium for a half-day’s learning session on sustainability.
Led by Puan Sarimah Talib, Head of Sustainability and Quality
Management, the session included a briefing on the objective of the
young Sustainability Programme while highlighting the green efforts
initiated by the Company. The session also included a presentation
of the current and future impact of global warming in an easy-to-
understand presentation that stressed on the roles that the Green
Hearties can play in helping to make the world a better place.29 CORPORATE CORPORATE 30
Thereafter, the Green Hearties were Centre) to learn first hand about the
taken to the National Conservation application and principles of science in our
Centre’s auditorium to watch a half-hour everyday life. The educational visit began
documentary on elephant conservation. with a briefing before all 25 members
Then came the moment where they were embarked on their Science Trail activity at
able to meet the giant mammals at the the Science Wonderland to conduct their
Elephant Activity Area where they had very own scientific experiment at the ‘Let’s
the opportunity to feed the elephants and Xperiment’ section.
watch the caretakers bathe the elephants in
‘‘
a nearby river. The Green Hearties were then taken to the
KL Bird Park where they were able to view
The trip proved to be an eye-opening the many species of birds.
experience, reminding the Green Hearties
that they too had a part to play in protecting
the endangered species from extinction.
Green Hearties
Explore and
Experience Science
and Nature
‘‘
THEY WERE THEN TAKEN TO CHE WONG ORANG ASLI VILLAGE TO GET A PEEK
AT THE ORANG ASLI SETTLEMENT. HERE, THE GROUP WERE BRIEFED ON THE
LIFESTYLE OF THE ORANG ASLI WHERE SOME MANAGED TO TRY THEIR HAND
The junior Green Hearties aged between AT BLOWPIPE SHOOTING.
7 -12 years spent the Saturday of 6 July at
the Pusat Sains Negara (National Science31 CORPORATE CORPORATE 32
sime darby property
green office
week 2013
L
ike the year before, Sime Darby organisations on how the office can be
Property held the Sime Darby Property operated in a much more eco-friendly manner.
Green Office Week on 22 April 2013 in
conjunction with Earth Day. The objective of During the campaign, employees were
the campaign was to raise awareness of the encouraged to make an Earth Day pledge
importance of eco-friendly offices, and to via a short video clip and an e-Pledge, where
educate and guide employees on the roles they made their green resolution to change
that they can play in helping preserve the their lifestyles to help reduce their carbon
environment within their workplace. footprints.
More than 500 employees participated in Managing Director, Dato’ Abdul Wahab
the activities organised, which included Maskan stressed that the culture of
mini exhibitions and talks held by various maintaining a green lifestyle should be
government agencies and non-governmental practised all year round beyond the office as it
affects everybody no matter where they are.33 CORPORATE CORPORATE 34
NEW SIME
DARBY
CHAIRMAN
VISITS
PROPERTY
DIVISION
T
he newly appointed Chairman of Sime Darby
Berhad,YB Dato’ Abdul Ghani Othman made an
official visit to the Sime Darby Property head
office at Oasis Damansara on Tuesday, 20 August 2013.
Dato’ Ghani, who replaced acting chairman Tan Sri
Samsudin Omar on 1 July this year, spent half of the
day with the top level management where he was
briefed on the operations of the property division.
The former Menteri Besar of Johor followed each
presentation attentively and expressed his great
interest in helping steer the Company to greater
heights through his vast experience in administering
the state of Johor for nearly two decades.
The visit ended with a luncheon with
the management.35 CORPORATE SOCIAL RESPONSIBILITY CORPORATE SOCIAL RESPONSIBILITY 36
SIME DARBY PROPERTY ORGANISES More than 3,000 people
including residents
“MAJLIS BERBUKA PUASA”
of Bukit Jelutong, the
underprivileged and new
converts joined the Sultan
WITH SULTAN OF SELANGOR in breaking their fast. The
Sultan also handed out Hari
AND HIS SUBJECTS Raya Aidil Fitri contributions
to the underprivileged and
needy during the event.
S
ime Darby Property along with Jabatan Permaisuri Agong. Therefore, it was indeed
Agama Islam Selangor (JAIS) jointly an honour for the Sultan of Selangor to make “As the Holy Month of
organised a ‘Majlis Berbuka Puasa’ with an appearance for the event. Ramadhan encourages
the Sultan of Selangor, D.Y.M.M Sultan compassion and charity,
Sharafuddin Idris Shah Alhaj Ibni Almarhum “It is indeed a privilege that His Royal Sime Darby Property worked
Sultan Salahuddin Abdul Aziz Shah Alhaj and Highness has chosen to break fast with his closely with Jabatan Agama
his subjects. The breaking of fast was held loyal subjects at the Masjid Tengku Ampuan Islam Selangor (JAIS) to
at the Masjid Tengku Ampuan Jemaah on Jemaah. We are blessed to have a monarch organise this memorable
12 July 2013. who truly cares for his subjects and has “berbuka puasa” and
taken the time from his busy schedule to handing over the “zakat” event in this
Masjid Tengku Ampuan Jemaah which be amongst us,” said Tan Sri Dato’ Bakke, mosque,” said Group Chief Operating
opened its doors in March 2013 was built in President & Group Chief Executive of Sime Officer of Sime Darby Property and
memory of of Almarhumah Tengku Ampuan Darby who presented the Group’s zakat Managing Director of Sime Darby Property,
Jemaah, the late grandmother of the Sultan contribution of RM1 million to the Sultan Dato’ Abdul Wahab Maskan, stressing the
of Selangor who was Malaysia’s second Raja during the event. importance of fostering greater community
spirit and performing the duty of a
responsible Muslim.37 PRODUCTS PRODUCTS 38
The soft launch of Phase I Elmina East garners
good response from home buyers.
City of Elmina, designed to promote a healthier,
more balanced lifestyle and a better quality of life.
Elmina S
ime Darby Property recorded an The environmental aspect includes The spacious living area of
Ariza double frontage homes
astonishing take-up rate of 100% creating the right environment for open up to private gardens.
during the launch of 255 units of the community to live in and prosper
Records
2-storey linked homes in Elmina since such as the inclusion of a 300-acre
its soft launch in May 2013. central park with a 70km cycling track
and a 42km jogging track to promote
The price of the units launched, a healthy lifestyle for its community.
100% located at the eastern side of
Elmina ranges from RM599,888 to
RM828,888 while the development
A carefully planned traffic system
coupled with an efficient public
transport system have been
Take-Up has a total Gross Domestic Value
(GDV) of RM188.18 million. The
launched homes bear the hallmark
incorporated to reduce traffic jams
and cut down time spent on the road.
Rate of Sime Darby Property homes that
include sustainability features such
as the rain water harvesting system,
The economic aspect includes the
green features in the homes and
facilities within the township such
good ventilation and better light as the rain harvesting system, solar-
permeation to help manage its powered heating systems and the use
energy cost more effectively. of LED street lights to reduce energy
consumption.
The City of Elmina is a group of
townships located along the Guthrie Meanwhile, an example of the social
(left) Ariza double frontage
Corridor Expressway (GCE). East aspect is the application of the Crime homes have their back
Elmina is one of the townships that is Prevention Through Environmental facing a park and a lake.
lined up along Denai Alam and Bukit Design in the overall township design
Subang, which are at the maturing with CCTVs installed at strategic
(Right) The distinctive
stage of their development. It has locations throughout the township. themed township embraces
been designed with sustainable The township will also possess its the concept of ‘wellness’
and ‘liveable city’ in a
features that can be divided into three own unique urban character through holistic manner.
main aspects aspects - environmental, the ‘place making’ concept, which
economical and social. promotes a vibrant, sustainable and
close-knit community.39 PRODUCTS PRODUCTS 40
SIME DARBY
PROPERTY
LAUNCHES
BANDAR
AINSDALE
SALES GALLERY
a clear reflection of the property giant’s
confidence in the marketability of Bandar
Ainsdale as a vibrant and sustainable
township.
The official launch of the Sales Gallery was
‘‘
held on 6 July 2013, which also saw the
launch of the inaugural series of general
homes in Bandar Ainsdale called “Mekar”,
S
which consists of 116 units of 20’ x 70’
ime Darby Property made its lasting
mark in Bandar Ainsdale with the
launching of its Sales Office and
operations office in the 562-acre freehold
township on 22 June 2013. The Sales Gallery
was officiated by Group Chief Operating
Officer, Sime Darby Berhad and Managing
Director of Sime Darby Property, Dato’
Abdul Wahab Maskan and was attended by
invited guests from the local authorities,
consultant partners, Estate Managers and
colleagues from the Plantation Division,
senior management of Sime Darby
The opening of the Sales Gallery was indeed
a significant occasion as it marks the first and
most important contact point between Sime
Darby Property and its customers. The Sales
Gallery will provide a conducive environment
for potential purchasers to view their
potential buys in great comfort.
It is also an important indication of the
development progress of the township, a
tangible proof that it has passed beyond the
planning stage where it is able to showcase
double-storey link homes.
‘‘
SIME DARBY PROPERTY MADE ITS LASTING MARK IN
BANDAR AINSDALE WITH THE LAUNCHING OF ITS SALES
OFFICE AND OPERATIONS OFFICE IN THE 562-ACRE
Property and SUCI home purchasers and market its homes to the market. Its
FREEHOLD TOWNSHIP ON 22 JUNE 2013.
and other customers. continued presence in the township is alsoYou can also read
