BERLIN.DIGITAL @dmexco 2018 - media:net berlinbrandenburg eV
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BERLIN.DIGITAL @dmexco 2018
Trade Fair Cologne
12 / 13 September 2018
Hall 6.1
Booth E 070
4 GREETINGS
Organized by 6 adsquare
7 advanced Store
8 Aumago
9 BankingCheck
10 CrossEngage
11 deinerklaerfilm.de / FMP Filmmanufaktur Potsdam
Powered by 12 eKomi Ltd.
13 Fedoriv
14 GlobalDots
15 indaHash
16 LadenZeile.de / Visual Meta
17 Projektron
18 Red Pineapple Media
Supported by
19 Remerge
20 Smartly.io
21 store2be
22 Talon.One
23 Userlutions / RapidUsertests
24 zenloop
27 IMPRINT
4 5
Berlin is one of the most important and 150 future labs offer great opportunities Being present at dmexco is a must for the tors and to market them on a national and
dynamic centres for the digital industry in to exchange ideas, cooperate closely and German capital region. Berlin-Brandenburg international level, platforms are needed on
Europe. The German capital is home to glo- transform digitally. With an intelligent eco- has developed into a hotspot for digital in- which digital marketing developments can
bally operating startups such as Delivery nomic policy supplying necessary financing novations, because here the general con- be discussed and promoted. The dmexco is
Hero, SoundCloud, Zalando or Wooga and and funding instruments we provide the ditions are right: from well-trained specia- ideally suited for this.
draws in international investors, groups and foundation for the digital economy in Berlin lists and individual funding instruments up
digital thought leaders. Berlin offers excel- to continue on its rapid growth path. to attractive location conditions, creative Visit the joint stand Berlin-Brandenburg
lent framework conditions, along with highly start-ups and innovators find very good and let us convince you of the know-how of
qualified staff, tight-knit networks and lea- All players at our dmexco booth represent prerequisites for business development. our entrepreneurs.
ding industry events. Berlin's successful sense of future innova-
tions – especially in the field of AdTech and Awards such as the MediaTech Hub Potsdam
Established companies and numerous hid- digital marketing combined with intelligent are a testimony to our economic policies.
den champions strongly benefit from the smart data solutions. We heartly welcome In order to strengthen digital locations such
creative scene's innovative thrust. More than you to benefit from this expertise. as Potsdam, to network them with other ac-
Ramona Pop Albrecht Gerber
Berlin Mayor and Senator for Economics, Minister for Economic Affairs and Energy
Energy and Public Enterprises of the federal state of Brandenburg
6
The Mobile-First Data Exchange
adsquare is the Real-Time Data Exchange adsquare complies with strict European
that gives advertisers access to accurate privacy laws, protects data ownership, and
data at scale, enabling more relevant cam- offers a secure environment for data sel-
paigns based on audiences and their con- lers and buyers.
text. The platform puts data at the heart of
your campaign and makes it actionable for
more effective targeting, measurement and
insights.
Advertisers can take control via the self-
service Audience Management Platform
which gives them full transparency when adsquare GmbH
buying data, creating segments and activa- Saarbrücker Straße 36 / 10435 Berlin
ting them to their programmatic platform of Contact: Daniel Rieber
choice. It has been built mobile-first and its +49 (0) 176 / 20 184 426 Redefines Programmatic Advertising
proprietary location data intelligence ma- daniel@adsquare.com
kes real-world movement data available for www.adsquare.com We actually do what other agencies would active in Germany, but are also in interna-
digital advertising. love to offer: scalable campaigns with a tional markets. Around the world, we are
truly all-in service. Thanks to our own tech- now involved in more than 140 countries.
nologies, we are flexible and thus capable
of leading our customers from conception #PayPerSale
to success on a performance-oriented ba-
sis. This requires a successful remarketing
and retargeting strategy.
ad4mat, our product for performance dis-
play, allows advertisers and publishers
worldwide to achieve extraordinary revenu-
es. And just like ad4mat one, our preemi-
nent DSP, the data market place advanced advanced store GmbH
audience is 100% geared towards increa- Alte Jakobstraße 79 - 80 / 10179 Berlin
sing online sales. Contact: Marc Majewski
All with one clear objective: more sales +49 (0) 30 / 57 706 602 - 0
for our customers. It further is beyond info@advanced.store.com
doubt that digital marketing is a global www.advanced-store.com
phenomenon. Which is why we are not just
8
Aumago – We Get B2B Advertising in Front
of the Right Users
Aumago runs the leading B2B audience publishers, trade show organizers and busi-
network in DACH. Our core mission is to ness directories. With over 10 million busi-
support B2B companies of any size and ness users every month we are the market
industry to gain a maximum understanding leader in Germany for data-driven B2B pro-
of their target audience and to turn that grammatic advertising.
knowledge into tailored cross-device on-
line marketing campaigns.
With our help business advertisers can
reach industry-specific users wherever they
travel the web with display, video, social
media and native advertising campaigns. Aumago GmbH
We manage online marketing campaigns for
BankingCheck – We Create Trust from
Neue Schönhauser Straße 20 / 10178 Berlin
hundreds of business advertisers such as Contact: Dirk Wischnewski
Siemens, Bosch, Busch-Jäger or Vodafone. +49 (0) 30 / 57 701 730 - 0 Customer Evaluations
info@aumago.com
We have an exclusive access to audiences www.aumago.com Feedback – we write it, read it, and base through global partnerships with Google,
of + 300 websites operated by business decisions on the experience of others. We Microsoft and Yahoo! Once a year, the
never leave anything to chance, especially BankingCheck & eKomi Awards issue cus-
in financial matters. tomer-based certifications and seals to the
Customer reviews are the source of trust. finance and insurance sector.
With our portal, we have been providing the
finance and insurance sector with an all-in-
one solution to increase customer retention
and acquisition since 2011.
We support banks, insurers, FinTechs, and
InsurTechs with feedback management.
BankingCheck.de provides more than a mil-
lion client reviews of around 800 providers BankingCheck GmbH
and 900 products. Our 5-star widget can Markgrafenstraße 11 / 10969 Berlin
also be integrated in company websites Contact: Daniel Bödger
and the evaluation score of a provider or +49 (0) 30 / 20 00 444 147
product can be compared at a glance. kontakt@bankingcheck.de
As part of the eKomi Group since 2015 www.BankingCheck.de
we have significantly expanded our reach
10
CrossEngage – Create Unique Moments and
Build Valuable Customer Relationships
CrossEngage is a cloud-based CRM and behavior, personalize content, and optimize
marketing platform which enables marke- journeys across all channels. Accounting
ters to automate customer journeys across for the peculiarities of individual customers,
channels in real time. It combines a customer CrossEngage promotes customer loyalty
data platform with powerful segmentation and increases marketing profitability.
and cross-channel campaign management Clients include DB Vertrieb, BodyChange,
capabilities. Its flexible data infrastructure HelloFresh, Contorion, Stylefile and Mycs.
allows clients to integrate all data sources
and existing tools without replacing their
marketing technology stack.
By orchestrating all tools, it reduces com-
plexity for marketers who are facing an in- CrossEngage GmbH
creasing amount of data and channels. By
The Next Generation is Consuming Media
Bertha-Benz-Straße 5 / 10557 Berlin
consolidating data from all customer touch Contact: Manuel Hinz
points, the platform generates comprehen- +49 (0) 30 / 25 766 033 Completely Differenty
sive 360-degree customer profiles. Access manuel.hinz@crossengage.io
to these data empowers marketers to cre- www.crossengage.io When Franziska Andreas founded FMP ness communication. Possible scopes are
ate real-time automation based on user Filmmanufaktur Potsdam in 2015 without learning videos, transformation of publi-
investor capital, the 34-year-old could shing houses and museum landscapes into
hardly guess that she would soon become the digital world, and the expansion of on-
Germany's leading provider of business line marketing for interactive customer com-
communications in the field of video content munication. Last year, the online marketing
production. One focus of services is the pro- of several charitable projects was suppor-
duction and animation of explanatory-, cor- ted with films.
porate videos and image films. The areas
of application are very versatile and serve
classical online marketing as well as the off-
line world at trade fairs.
Whether with 2D, 3D, or real films, the
customer base of FMP now includes inter- FMP Filmmanufaktur Potsdam GmbH
nationally active companies such as Rhe- Dortustraße 61 / 14467 Potsdam
nus Logistics, Bayer Group. FMP is deve- Contact: Franziska Andreas
loping new ideas to make the latest tech- +49 (0) 331 / 58 291 280 / www.deinerklaerfilm.de
nologies for B2B communication tangible, franziska.andreas@filmmanufaktur.tv
and to integrate them into brand and busi-
12
eKomi The Feedback Company – More
Ratings, More Traffic, More Sales
Customer-centricity is key for business Displaying star ratings alone can give you:
success across all industries worldwide. · 17 % more clicks on your Ads
Any business that wants to guarantee its · Improved ROI by lowering CPC costs
future needs to listen and learn. · 30 % more organic traffic to your site
As the leading European ratings and re- Over 14,000 consumers already work with
views company, eKomi provides busines- eKomi. Find out how to leverage the power
ses the ideal tools to collect, manage and of social proof to strengthen your brand!
market customer feedback. By building
trust, our clients can quickly boost their
sales and website conversions by 5 – 10 %.
The Feedback Company
We proactively ask for reviews at any
touchpoint and generate up to 70 x more eKomi Ltd.
than other similar services thanks to our Markgrafenstraße 11 / 10969 Berlin Fedoriv: We Create and Develop Brands
innovative, flexible and engaging solutions. Kontakt: Olivia Oberle Ruiz
We let the voice of your happy customers +49 (0) 30 / 20 00 444 317 Fedoriv is an award-winning design and sion. Our Berlin team consists of world-
to be heard, that's why over 94 % of reviews oruiz@ekomi.com / www.ekomi.com marketing company specializing in multi- class professionals with vast international
in eKomi system are 4 and 5 stars. media, technology-savvy design and cont- experienced the field of brand strategy and
ent production. design. Together with state-of-the-art con-
We believe in the combined power of cre- tent production facilities in Kyiv, we are
ativity and business. If you need help with ready to deliver complete design solutions
designing a multi-media corporate identity, to businesses in Germany and beyond. We
rebranding your company, rolling out a new seek to create, create whatever.
product brand, creating and promoting a
multimedia hub – we are here to be your
partner.
Our clients range from blue-chip compa-
nies in a cross section of industries to high
tech start-ups and entrepreneurial, owner- Fedoriv GmbH
ran businesses launching new products WeWork Sony Center / Kemperplatz 1 / 10785 Berlin
and inventing new categories. After almost Contact: Mariya Gurina
10 years of operations, we are an undispu- +49 (0) 30 / 255 579 925
ted leader in the home market. We recently berlin@fedoriv.com
opened our Berlin office and embarked on fedoriv.com
the journey of organic international expan-
14
GlobalDots – We Make IT Faster
GlobalDots is a leading web performance borghini, Bosch, Fiat, Rocket Internet, Be-
and cloud security system integrator and netton and Bulova trust GlobalDots to help
value add reseller with over 15 years of ex- them accelerate and secure their digital
perience. assets.
Our unique positioning on the global mar-
ket enables us to be at the forefront of
every new technology and with that unique
expertise we help our clients to quickly and
cost effectively choose, test and deploy the
best solutions to service their customer
base. GlobalDots Services and Support GmbH
indaHash – The World's Biggest Influencer
Urbanstraße 116 / 10967 Berlin
Our clients range from Fortune 500 to small Contact: Julia Lengen
& medium enterprise to promising startups +49 (0) 30 / 55 076 723 Marketing Platform
in practically every industry and vertical. de@globaldots.com
www.globaldots.com indaHash is an international automated The platform has access to almost 800,000
Iconic brands like Lufthansa, Avast, Lam- influencer marketing platform which con- registered digital influencers. A typical cam-
ducts campaigns globally in cooperation paign with indaHash has engagement rates
with digital influencers on Instagram, Face- between 4 – 11 % versus the industry aver-
book, Snapchat and Twitter. age of
16
*LadenZeile.de / ShopAlike – All Shops,
One Site
LadenZeile.de is one of Germany's leading countries who work in the fields of IT, mar-
online shopping destinations. It offers a wide keting, sales, finance, and quality manage-
range of products, centering on fashion, ment.
shoes and furniture. The platform guides Since 2011 Visual Meta has been part of
internet shoppers through the offerings of Axel Springer, a leading media enterprise
thousands of shops. in Europe.
More than 4,600 online retailers are on
board including major players such as Otto,
Amazon and About you, brands such as
Adidas, Nike, and Michael Kors, as well as
smaller specialty shops.
LadenZeile.de is operated by Visual Meta Visual Meta GmbH / LadenZeile.de
GmbH, which was founded in Berlin in
Project Management Software with Calendar
Alexanderstraße 1 – 5 / 10178 Berlin
January 2009. The company is listed in Kontakt: Martin Mehr (Head of Sales DE/AT/NL)
13 countries under the names Visual Meta +49 (0) 30 / 609 848 896 Synchronization for Office 365
GmbH / LadenZeile.de and ShopAlike. partner@visual-meta.com
Visual Meta's office in the heart of Berlin www.ladenzeile.de / https://www.visual-meta.com Projektron GmbH has been developing the ning their projects. In addition to software,
currently houses 247 employees from 47 web-based project management software Projektron GmbH also delivers comprehen-
Projektron BCS since 2001. This software sive services. These range from intensive
is sold in seven languages at four locations. customer service and user support to target
Projektron BCS enables you to prepare, group-specific Projektron BCS training se-
plan, execute, evaluate and invoice pro- minars and individual workshops.
jects. Thanks to its modular design and a
variety of interfaces, the software can be
easily integrated into existing organizatio-
nal structures.
More than 700 customers throughout Euro-
pe use Projektron BCS, including internati- Projektron GmbH
onal companies such as Airbus and Volks- Charlottenstraße 68 / 10117 Berlin
wagen as well as medium-sized enterprises Contact: Berit Krüger
and public institutions. Alongside IT system +49 (0) 30 / 34 74 764 - 0
houses and multimedia agencies, consul- messe@projektron.de
ting firms and research institutions also rely www.projektron.de
on Projektron BCS when it comes to plan-
18
Red Pineapple Media is a Global Video
Advertising Platform
From our offices in Berlin, Mexico City and
Miami, we help the world's largest brands
and agencies deliver successful and lucra-
tive video campaigns using innovative 3D,
multi-video, static, and windscreen rich
media players.
We provide publishers and advertisers with
easy and efficient access to out-stream and
in-stream video advertising, and the solu-
tions needed to target and optimise across
all mobile and desktop devices. Red Pineapple Media GmbH
Red Pineapple Media supports direct and Adalbertstraße 8 / 10999 Berlin
programmatic delivery methods to distri- Kontakt: Ritchie Vogel A Platform Custom-Built Exclusively for
bute video content on our publisher network,
consisting of premium websites, games
+49 (0) 30 / 60 981 841
ritchie@redpineapplemedia.com
App Retargeting
and blogs across Europe, South and www.redpineapplemedia.com Remerge app retargeting campaigns drive lytics suite, stores data securely in silos,
Northern America. incremental revenue by delivering persona- and is in compliance with strict German
lized, highly relevant ads to each individu- privacy regulations and the GDPR.
al user. Run continuous uplift tests for all
campaigns to monitor the true impact of re- Trusted by brands: Remerge works with
targeting using the KPIs that really matter the world's topgrossing app developers from
incremental ROAS and cost per incremen- all major verticals such as Wish, AirBnb,
tal conversion. Electronic Arts and Delivery Hero.
Build highly personalized campaigns at
scale: With an infrastructure designed to
maximize reach, app marketers can retar-
get up to 2M users per second across
500,000 programmatic apps globally using
all available creative formats. Remerge GmbH
Oranienburger Straße 27 / 10117 Berlin
Understand the impact of app retargeting: Contact: P. Katsukis & B. Beivers
As an endtoend integrated platform, Re- +49 (0) 30 / 120 596 490
merge eliminates manual efforts with sim- hello@remerge.io / www.remerge.io
ple SDKless data access, provides an ana-20
Smartly.io – Combine ad Operations with
Storytelling at Scale
Smartly.io makes online advertising easy, the market leader for all key online adverti-
effective, and enjoyable. We combine cre- sing platforms, covering 95 % of total digital
ative automation, ad operations, and out- ad spend. We do this by combining creative
standing customer service to help over automation, ad operations, creative produc-
600+ brands scale their results – not head- tion, and the best customer service to help
count – on Facebook & Instagram. We are a brands scale their results.
fast-growing community of 250+ Smartlies
with 17 offices around the world.
We are on a mission to make online adver-
tising easy, efficient, and enjoyable across
all major platforms. Easy as in automated,
effective as in constantly improving per-
store2be – Making Live Marketing Events as
Smartly.io
formance, and enjoyable through the best Schiffbauerdamm 12 / 10117 Berlin
user experience and service on the market. Contact: Philipp Ritter Simple & Measurable as Digital Campaigns
Today this means managing over $1 billion philipp@smartly.io
in annual ad spend on Facebook and Ins- www.smartly.io Whenever brands or agencies want to host actions at events. This makes events just
tagram – in the future it means becoming a Live Marketing event, store2be enables as measurable as digital campaigns for the
planning and implementation in premium first time.
locations within three days. store2be is the store2be offers fast implementation from a
one-stop shop for locations, analytics and single source, partnering up with personnel
additional services and has helped agen- and booth construction companies as well as
cies like Vertikom or GroupM and brands space owners, who manage their available
like Nestlé, P&G and Audi to run marketing spaces in a designated store2be software.
events.
store2be offers 3,500+ promotion, pop-up
and event spaces in the DACH-region.
These range from shopping centers to
airports, train stations, public spaces and
retail stores and include leading shopping store2be
centers and retailers like MediaMarkt, Sa- Oranienstraße 185 / 10999 Berlin
turn, Globetrotter or EDEKA. Contact: Ruth Groth
With Event Analytics powered by Minodes, +49 (0) 152 / 34 077 110
store2be offers a WiFi-based technology ruth.groth@store2be.com / www.store2be.com
to measure reach, customer visits, inter-22
Talon.One: The World's Most Flexible
Promotion Engine
Talon.One is a promotion engine that en- promotions without any extra development
ables companies to build, manage and de- resources needed.
liver automated promotions in one place in As a result, Talon-One offers the infrastruc-
real-time: discounts, coupon codes, refer- ture that helps high-volume businesses such
ral rewards, loyalty programs and product as Mercedes Benz, Delivery Hero or Casper
bundles. deliver sophisticated and tailored promo-
The API-based solution gives businesses tions to win and retain engaged customers.
from any industry the possibility to create
customized and targeted promotion cam-
paigns built around their product and custo-
mer data as well as their interactions.
With the full flexibility of Talon.One, marke-
ters can set rules to trigger discounts and Talon.One GmbH RapidUsertests.com – Crowd Usability Tests
rewards to customers and prospects based
on events anywhere in the customer jour-
Wiener Straße 10 / 10999 Berlin
Contact: Sebastian Bausch
of your Websites, Apps & Prototypes
ney or third party programs. The one-time +49 (0) 30 / 54 978 410 With RapidUsertests.com we developed a help from our UX experts. Achieve maxi-
API integration empowers marketing teams info@talon.one / www.talon.one tool that enables you to perform quick and mum results with our innovative UX tech-
to focus their efforts on more innovative easy usability tests online. nology. Plus: It is up to 90 % cheaper than
With RapidUsertests.com you learn: conventional methods.
· why users leave your website prematurely With more than 2000 customers (e.g. DHL,
· about the potentials for increasing your Sky, Zalando,) RapidUsertests is the lea-
conversion rate ding provider for crowd usability tests in
· how to be better than your competition. Germany.
How it works: Users of your target market
are completing tasks on your website or
in your app while speaking their thoughts.
We record their screen and voice, so you
can watch them using your website or app.
You can find out what works well, what isn't Userlutions | RapidUsertests
working AND WHY – then fix it. The optimi- Proskauer Straße 7 / 10713 Berlin
zations will lead to a product that is easy to Kontakt: Constanze Schmidt
use and increase your conversion rate. +49 (0) 30 / 54 487 024
What you get: Video results within a few info@rapidusertests.com / www.rapidusertests.com
hours. Analyze your videos online or get24
zenloop – Collect, Analyze & Manage
Net Promoter Score® Feedback
zenloop is a NPS feedback management loop with their customers and initiate in-
platform which improves customer reten- ternal processual improvements. zenloop
tion by using the Net Promoter System® boost customer relationships and empow-
(NPS) framework. ers customer centricity in organizations.
zenloop's SaaS platform collects quantita-
tive and qualitative feedback through vari-
ous channels (link, email, website or each
embedded).
All surveys are easy to reply and achieve
Berlin represents
high response rates of 30 – 50 %. zenloop
Brunnenstraße 196 / 10119 Berlin
Our smart label technology analyzes the Contact: Björn Kolbmüller
digitalisation
feedback and automatically identifies all +49 (0) 171 / 74 59 713
relevant insights and trends. bk@zenloop.com
www.zenloop.com
Companies can easily close the feedback
Berlin provides an unique ecosystem for strategies and tailor-made funding tools,
digital innovations: in culture, business, facilitates cross-industry innovations,
society and science. creates awards/contests on future key
sectors, organises networking events
To grow this ecosystem, Projekt among companies, and provides industry
Zukunft – the initiative of the federal information through studies, reports
state of Berlin for the digital, media and campaigns. The goal is sustainable
and creative industry – supports the development. Berlin is a centre for the
innovative power, growth and inter- digital transformation of all industries.
national competitiveness of Berlin-based We heartly welcome you to join.
companies. Projekt Zukunft develops
EUROPEAN UNION
Learn more about project future on
www.projektzukunft.berlin.de European Regional
Development Fund04./ 05.
D e ze m b e r IMPRINT
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INNER AT S LU S H
EN T – IN V E S T O R S‘ D August 2018
SP ECIA L E V
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The Berlin-Brandenburg booth at dmexco 2018 is cofinanced by the European Regional DevelopmentFund.You can also read
