MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation

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MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation
Vol. 18, No. 901, March 22, 2017                          Dick Wien, Editor / rwien@cbs.com / 212-975-5607

                                                                                                         “CBS THIS MORNING”

   “BIG BANG” THROUGH 2018-19...                                                                         HI
                                                                                                         -  HI
                                                                                                               HITS RATINGS
                                                                                                                  HIGH NOTE
                                                                                                                    Pg. 2

  MARCH MADNESS SETTING RECORDS...
     CBS AND WARNER BROS. TELEVISION                            2017 NCAA TOURNAMENT IS MOST WATCHED
    ANNOUNCE NEW TWO-YEAR BROADCAST                             IN 24 YEARS ACROSS TELEVISION THROUGH
   AGREEMENT FOR “THE BIG BANG THEORY”                           FIRST SUNDAY. ... RECORD-SETTING DIGITAL
                                                                                     CONSUMPTION
                 CBS Entertainment and Warner
                 Bros. Television have reached a                                       To date (through March 19), the
                 two-year broadcast agreement for the                                  NCAA Tournament is generating
                 top-rated, acclaimed comedy THE                                       record viewership across CBS,
                 BIG BANG THEORY. With the new                                         TBS, TNT and truTV, streaming
                 agreement, broadcast television’s #1                                  on and engagement through
                 scripted series in viewers, A18-49 and                                social media channels. Live game
A25-54 has been renewed through the 2018-2019                coverage across the four networks on Sunday, March 19
season.                                                      averaged 11.9 million viewers -- the most watched first
                                                             Sunday in 24 years (since 1993). Overall, the 2017 NCAA
THE BIG BANG THEORY, which premiered in                      Tournament is the most watched in 24 years through the
September 2007, has been television’s #1 comedy in           first Sunday, with an average of 9.325 million viewers, up
viewers since 2010-2011 and continues as the #1 come-        10% from 2016. Additionally, NCAA March Madness Live
dy in key demographics for the fifth straight season. This   (MML) has generated an all-time record 69.1 million live
season, THE BIG BANG THEORY is averaging 19.40               streams through the first Sunday of the tournament, an
million viewers, 5.1/19 in A18-49 and 6.9/21 in A 25-54,     increase of +24% over last year. Official March Madness
ranking as broadcast television’s highest-rated scripted     social media handles generated 26 million social engage-
series in all these demographics.                            ments across Twitter, Facebook and Instagram through
                                                             Sunday, which is up +20% over the corresponding time
THE BIG BANG THEORY has earned critical acclaim              period last year. For more information, go to
and award recognition. The series has won Emmy               http://bit.ly/2mIYNfI
Awards for “Outstanding Lead Actor in a Comedy Series”
for star Jim Parsons (2010, 2011, 2013, 2014),                                   (Continued on page 2)

                  (Continued on page 2)
MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation
(MARCH MADNESS, continued from page 1)

                                                                    CBS ALL ACCESS RENEWS
                                  In addition to CBS,         “THE GOOD FIGHT” FOR SECOND SEASON
                                  TBS, TNT and truTV
                                  coverage, CBS RADIO
  local stations WFAN, WIP, WJFK, WKRK, WZGC and
  WXYT are carrying many of the NCAA Men’s Basketball
  Tournament match-ups.                                                                    CBS All Access, the
                                                                                           CBS Television
(THE BIG BANG THEORY, continued from page 1)
                                                                                           Network’s digital sub-
                                                                                           scription video on-
a People’s Choice Award for Favorite TV Comedy
                                                                                           demand and live
(2010, 2013, 2014, 2015, 2016, 2017) and Television
                                                             streaming service, has announced the second
Critics Association Awards for “Outstanding
                                                             season renewal of its first original drama series,
Achievement in Comedy” (2009, 2013) and “Individual
                                                             THE GOOD FIGHT, for early 2018. THE GOOD
Achievement in Comedy” for Parsons (2009). In 2011,
                                                             FIGHT is produced by CBS Television Studios.
Parsons won a Golden Globe for “Best Actor in a
Television Series Musical or Comedy,” a Critics’ Choice
                                                             “We’re only a few episodes into the first season,
Television Award for “Best Actor in a Comedy Series” in
                                                             and the reaction from CBS All Access subscribers
2014, and a 2017 People’s Choice Award for “Favorite
                                                             and critics alike has been phenomenal,” said Marc
Comedic TV Actor.” Kaley Cuoco won People’s Choice
                                                             DeBevoise, President and Chief Operating Officer,
Awards for “Favorite Comedic TV Actress” in 2014 and
                                                             CBS Interactive. “This series and its characters are
2015. In 2016, Mayim Bialik won a Critics’ Choice
                                                             just beginning, and we can’t wait to see where
Television Award for “Best Supporting Actress in a
                                                             Robert and Michelle King, their creative team and
Comedy Series.” THE BIG BANG THEORY stars
                                                             the amazing cast take THE GOOD FIGHT next.”
Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon
Helberg, Kunal Nayyar, Mayim Bialik and Melissa
                                                             The first season of THE GOOD FIGHT is now
Rauch. Source: Nielsen NPM (9/19/16 – 3/12/17) most
                                                             available to stream on CBS All Access with new
current.
                                                             episodes available on Sundays.

             MORE TELEVISION NEWS

                                                                                                   l CBS
                                 l CBS THIS
                                                                                                   Television
                                 MORNING delivered
                                                                                                   Distribution
                                 CBS its best compet-
                                                                                                   finished the
                                 itive position in view-
                                                           February Sweep with 8 of the top 10 shows in first-run
                                 ers to NBC in the
                                                           syndication. DR. PHIL led talkers – finishing the sweep
                                 morning news race in
                                                           +63% ahead of its nearest competition. With a 3.9 HH
                                 at least 29 years for
                                                           rating, PHIL was up +11% from last year. CTD also had
                                 the week ending
                                                           the top two court and newsmagazine shows. “Judge
March 17. The broadcast was also the only broadcast
                                                           Judy” (7.3 HH) came in at #1 and “Hot Bench” (2.6 HH),
morning news program to post year-to-year gains in
                                                           created by Judge Judy, came in at #2. CTD’s
viewers and A25-54 for the week and the only broad-
                                                           “Entertainment Tonight” (3.4 HH) also finished #1 and
cast network morning news program up season-to-date
                                                           “Inside Edition” (3.0 HH) finished #2.
in viewers while ABC and NBC are down during the
same time period.
                                                                           (Continued on page 3)

                                                                                                                2
MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation
RENOVATED NYC BROADCAST CENTER CAFE SHOWCASES EMPLOYEE ART

                                                                                                              The CBS Broadcast
                                                       "Nothing has impact and builds communities like
                                                       art ... It transcends all the many differences we      Center in New York
                                                       can encounter in the world and certainly in the
                                                                                                              has recently upgraded
                                                       workplace. CBS has graciously decided to support
                                                       the arts and the community of photographers and        its 24/7 cafeteria,
                                                       artists who grace the halls of CBS everyday by
                                                       giving forum to display work on the walls of the       renaming it “The
                                                       Prime Time Gallery located in the newly renovat-       Primetime Cafe,” and
                                                       ed cafe. This is an impactful opportunity to honor
                                                       the creative expression of the employees of CBS        an adjacent room has
                                                       and their artistic endeavors outside the work
                                                       place.” -- “Art at CBS” Curator Mariyah Sultan
                                                                                                              also been renovated
                                                                                                              to accommodate con-
                                                                                     ferences and special events. Since the reno-
                                                                                     vation, the use of the cafe has increased by
                                                                                     12% with strong participation after hours and
                                                                                     on weekends. Kudos to COE VP of Finance
                                                                                     and Accounting Bob Marzella who managed
                                                                                     the renovation of the cafeteria.

                                                                                     CBS has opened its own art gallery on the
                                                                                     walls of the Broadcast Center’s newly renovat-
                                                                                     ed cafeteria. The “Prime Time Gallery,”
                                                                                     curated by CBS Sports Associate Director
                                                                                     Mariyah Sultan, honors and showcases the
 Pictured (L): "Woman in Red in Central Park," photographed by David
 H. Tasso, CBS Scenic Head; "The Wackness" by Mariyah Sultan,                        employees of CBS and their artistic endeavors
 Associate Director, CBS Sports and curating the “Art at CBS” project.
                                                                                     outside the workplace. The project has already
                                                                                     created an atmosphere of excitement as many
employees have submitted their work to be shown at the gallery. The first group show, titled "In High Contrast," fetures the work
of eight photographers, with a series of abstract paintings in the adjacent annex.

Shows will change every few months. Coming up is a Spring show titled "The Nature of Things" which will focus on atmospheric
conditions, landscapes and the world of nature photography.

All CBS employees and alumni of CBS can submit their paintings, photographs, relief work and wall hangings to the gallery. It’s
email address is primetime-gallery@cbs.com

(TELEVISION, continued from page 2)                                 delivered the network’s biggest sophomore debut since
                                                                    HOMELAND and had its best telecast of the season on
                                                                    March 5, up 13 percent versus the season two premiere
                                                                    telecast. Starring Oscar® nominee and Emmy® and
                                                                    Golden Globe® winner Paul Giamatti, Emmy® and
l SHOWTIME                                                          Golden Globe® winner Damian Lewis, as well as
has picked up the                                                   Maggie Siff and Malin Akerman, BILLIONS airs
hit drama series                                                    Sundays at 10:00 PM. ET/PT.
BILLIONS for a third
season. BILLIONS                                                                        (Continued on page 4)
                                                                                                                              3
MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation
HIP-HOP ARTIST AND ACTOR CHRIS “LUDACRIS”                                  CBS WOMEN’S NETWORKING GROUP
 BRIDGES TACKLES TECH IN CNET MAGAZINE’S                                     HOSTS SELF CARE WORKSHOP
               SPRING ISSUE

                           CNET Magazine, the quarterly publi-
                           cation from the world’s leading source
                           of technology news and reviews, fea-
                           tures hip-hop artist, actor and entre-
                           preneur Chris “Ludacris” Bridges on
                           the cover of its Spring 2017 issue.

                           One of the stars of the upcoming “The
                           Fate of the Furious” (also known as
“Fast & Furious 8”), Ludacris tells CNET why he’s a fan of the
iPhone and how it lets him control the things around his house;        Attendees of the Self Care Workshop presented by
how apps help speed up his creative process; and why discon-           the CBS Women’s Networking Group.
                                                                       Photo: Phoebe Gittelson, CBS Corporation
necting from tech helps him have a more balanced life. The             Corporate Communications Associate
multi-talented artist also explains why he doesn’t like self-dri-
ving cars.                                                          The CBS Women’s Networking Group hosted a Self Care
                                                                    Workshop, in recognition of Women’s History Month and
The Spring 2017 issue of CNET Magazine is available through         International Women’s Day on Wednesday, March 8. Exploring
major retailers, including Barnes & Noble, Wal-Mart and             the themes and exercises in WE: A Manifesto for Women
Hudson News. Readers can also listen to CNET Magazine on            Everywhere by Gillian Anderson and Jennifer Nadel, the
audible.com and peruse the digital version via Texture.             group celebrated diversity in feminism.
Subscriptions are available online at www.cnet.com/magazine.

                         PUBLISHING                                     UPDATE is published by CBS Communications
                                                                        Group.
                      l Simon & Schuster imprint                        Gil Schwartz, Senior Executive Vice President
                                                                        Richard Wien, Editor, x5607 (NY)
                      Atria Books has announced the
                      forthcoming publication of a new
                      novel by New York Times best-
                                                                         CAUTIONARY STATEMENTS REGARDING
                      selling author and worldwide literary
                                                                           FORWARD-LOOKING STATEMENTS
                      icon Isabel Allende. The book,
                                                                    This newsletter may include "forward-looking state-
                      titled In The Midst of Winter, will be        ments" within the meaning of section 27A of the
                      published in fall 2017. Ms.                   Securities Act of 1933 and section 21E of the
                                                                    Securities Exchange Act of 1934. Forward-looking
Allende’s works have been translated into more than 35              statements inherently involve risks and uncertainties
                                                                    that could cause actual factual results to differ mate-
languages and have sold more than 65 million copies                 rially from the forward-looking statements. CBS
worldwide. In December 2014, President Obama award-                 Corporation's news releases and filings with the
                                                                    Securities and Exchange Commission including but
ed Allende with the Presidential Medal of Freedom. Her              not limited to its most recent Form 10-K and Form
                                                                    10-Qs, contain a description of factors that could
most recent novel, The Japanese Lover, published by                 affect future results. The forward-looking statements
Atria Books in 2015, was a worldwide bestseller and                 are made only as of the date of this document and
                                                                    we do not undertake to update any forward-looking
called “monumental” by Harper’s Bazaar and “poignant,               statements to reflect subsequent events or circum-
powerful” by The Boston Globe. In The Midst of Winter               stances. For more information about CBS
                                                                    Corporation, see the Company's news releases and
will be published by Simon & Schuster Canada, UK,                   filings with the Securities and Exchange Commission
                                                                    which can be found on the CBS Corporation website,
India and Australia. It will also be available from                 www.cbscorporation.com, in the "News" and
Simon & Schuster Audio.                                             "Investor Relations" sections, respectively.
MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation MARCH MADNESS SETTING RECORDS "BIG BANG" THROUGH 2018-19 - CBS Corporation
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