BPW 2021 Seminarprogramm Berlin - s u s week 2021 - Businessplan-Wettbewerb Berlin-Brandenburg
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i n a b i lity
susta 021
2
week
BPW 2021 webin
ar in
Seminarprogramm Berlin Englis
h
Deine Idee | Dein Konzept | Dein Unternehmen
Sustainability as a Success Factor for Start-ups
Philipp Kenel
February 2nd 2021
4-6 pm
Borderstep Institute for Innovation and Sustainability gGmbH
is a partner of BPW and organizes sustainability-related webinars
within the programme of BPW.
About us – and about you Borderstep Institute for Innovation and Sustainability gGmbH is a partner of BPW and organizes sustainability-related webinars within the programme of BPW.
What is your background, where do you stand?
I am at growth stage
and a sustainability
champion
Development/ stage of my start-up
I have a rough business
idea and little knowledge
on sustainability
Sustainability
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Today’s webinar
1 Introduction
2 What is sustainability?
3 Risks for start-ups when disregarding sustainability
4 Benefits of integrating sustainability aspects into your business model
5 “Sustainability tools” for businesses
6 Concluding remarks and goodbye
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Why caring about sustainability?
The problem today: our current ways of producing and consuming goods and services
require approximately 1.6 times of what the Earth is able to provide.
World: 29th July
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Source: https://www.overshootday.org/newsroom/country-overshoot-days/
Why caring about sustainability?
Wall Street 2008 Rana Plaza 2013
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
What are Sustainability and Sustainable Development?
ex
Sustainable development is defined as
“development that meets the needs of the present without
compromising the ability of future generations to meet
their own needs.”
It seeks to reconcile economic development with the
protection of social and environmental balance.“
( Our Common Future` - report by the World Commission
on Environment and Development in 1987, also named
‘Brundtland report’)
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deBusiness
(economy)
Value creation and
capital maintenance
ma
Regeln der
int
en
an
Dimensions of
ce
Nachhaltigkeit
y
nc
of
ci e
hu
i
Sustainability
eff
ma
o-
nc
Ec
ap
ita
l
Nature environmental justice People
(ecology) (society)
Maintenance of vital subsistence /
natural goods guaranteeing
capabilitiesThe United Nations’ Sustainable Development Goals (SDGs)
Source: https://www.undp.org/content/undp/en/home/sustainable-development-goals.html
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deFocus areas for sustainable businesses
Source: BPW manual, p. 14, https://www.b-p-w.de/fileadmin/b-p-w.de/BPW_2021/Download/201117_Handbuch_BPW_2021_en.pdf
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deWhy including Taking (social)
responsibility Minimizing risks
sustainability into
your business
model?
à The business
case for
sustainability/
corporate social
responsibility (CSR) Establishing
competitive Cutting costs
advantageDamage to trust and image
– loss of reputation
Risks for start-ups
when disregarding
sustainability Loss of customers Risk to the stability
of supply chainsBenefits of
Vorteile und
integrating
Chancen bei
sustainability
erfolgreicher
aspects
Integration von
into your business
Nachhaltigkeits-
model
aspekten„Green“ markets are growing markets
A 2017 study by the German Environment Agency
(Umweltbundesamt) shows that the market share of
environmentally friendly products (consumer products) has
increased from
3,6 % in 2012
to 7,6 % in 2015.
The most important increases were measured in organic food and
energy-efficient cars.
Source: Umweltbundesamt (2017) Grüne Produkte in Deutschland 2017: Marktbeobachtungen für Umweltpolitik
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deMarket potential and developing new markets
Source: International Trade Centre; European Comission (2019) The european union market for sustainable products: The retail perspective on sourcing policies and consumer demand
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deIncreasing revenue and profit
Top 100 „Sustainable
ESG criteria lead to a
Companies“ have
better Operational
seen higher revenues
Performance
and profits (between
2006 and 2010)
Companies discover
sustainability as Customers show a
competitive higher willingness to
advantage for pay when it comes to
increasing sales sustainable products
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deCutting costs
Circular economy and cradle-to-cradle Efficient use of resources
approaches in product design
Supply chain management Efficient transportation
Synergies when using infrastructure (Re-)using “waste”, “upcycling”
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deAccessing (new sources of) investment
Globally, sustainable 87 % of banks and financial
investments have financial service providers
increased by 34 % assume that sustainable
between 2016 and investments will increase in
2018 the future
The importance of
non-financial Sustainable
indicators has businesses have
increased lower capital costs
significantly
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deKrisenresistenz
Resilience in times
of crisisQualified and highly motivated employees
Competitive advantage
„companies that undertake
true sustainable efforts
outperform competitors
who don’t. Investing $1 in
1993 grows to $28 in 2013
by investing in a portfolio
of firms with good
performance on material
sustainability issues (…). In
contrast, investing in a
portfolio of firms with poor
performance on material
sustainability issues would
return just over $14 during
the same time period“.
(Serafeim 2014)
Source: Serafeim, George (2014) Turning a Profit While Doing Good: Aligning Sustainability With Corporate Performance
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deCompetitive advantage through sustainability as a core element of your business model from
the very start?!
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de„Sustainability
tools“ for
businesses
Integrating
sustainability into Sustainability
your business management
model
Borderstep Institut | XXX | xxx@borderstep.de | www.borderstep.deTools for integrating
sustainability
aspects into your
business model
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deBusiness Innovation
Kit and
Sustainability
Innovation Pack
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de Link: http://www.uxberlin.com/business_modelling_kit/Sustainability
Business
Model
Patterns
Link: https://venturely.io/business_model_database/sustainable-business-models/
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deSustainable Business Canvas
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Link (only German): https://start-green.net/tools/sustainable-business-canvas/Now it’s your turn! Time to work on your value proposition:
https://start-green.net/tools/sustainable-business-canvas/5/nutzenversprechen
1. Describe your value proposition to
Business
customers/ users. Which problems do you (economy)
help solve with your product/service? Value creation and
ma
capital
int
en
maintenance
2. In which way does your value proposition
an
y
nc
ce
touch upon aspects of sustainability?
ci e
of
i
eff
hu
o-
ma
Ec
3. Is there any added environmental and
n
ca
pit
societal value (positive effects)?
al
4. Are there any potential negative effects
concerning sustainability? Nature environmental justice People
(ecology) (society)
5. Is it possible to increase client benefit by
Maintenance of subsistence /
integrating sustainability aspects?
vital natural goods guaranteeing
capabilities
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deSustainability
management
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deWhat
Risk Who
Impact Management
Project
Contribution How much
Links: https://impactmanagementproject.com/resources/?_sft_resources_doc_type=imp-guidance
https://29kjwb3armds2g3gi4lq2sx1-wpengine.netdna-ssl.com/wp-content/uploads/191209_IMP_Impact-of-an-enterprise-template-1.xlsx
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deSustainability Balanced Scorecard
Link: https://60cf6ee0-8fa7-475a-b0ee-fe4799cefb69.filesusr.com/ugd/b67836_8d24e3a01e0141c3abaa18102399afee.pdf
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deRemember? Focus areas for sustainable businesses (BPW manual) Source: BPW manual, p. 14, https://www.b-p-w.de/fileadmin/b-p-w.de/BPW_2021/Download/201117_Handbuch_BPW_2021_en.pdf Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Products
Processes
Systems ecocockpit
Your company‘s CO2
footprint
Link: https://ecocockpit.de/
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deGreen-check-your-
idea
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de Link: https://www.green-check-your-idea.com/startGreencheck YOUR idea
www.green-
check-your-
idea.comIn a nutshell
• There are many tools that can help you and your business in
order to integrate and manage sustainability aspects!
• But each sustainability strategy and its implementation must
be tailored to the individual company’s needs. There are no
‘one-size-fits-all’-solutions, you need to take into account the
specific circumstances and the culture(s) of each business.
• You should be patient. Sustainability (management) is an
ongoing process – if we are being honest: it is a process that is
never fully completed.
• If possible: include different people and groups (stakeholders)
when it comes to designing and implementing your
sustainability strategy.Overview: looking back at today’s webinar
1 Introduction
2 What is sustainability?
3 Risks for start-ups when disregarding sustainability
4 Benefits of integrating sustainability aspects into your business model
5 “Sustainability tools” for businesses
6 Concluding remarks and goodbye
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deWhat are your
thoughts now?
Is there any specific
sustainability-related
issue in your project/
business that you are
going to tackle
(next)?
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deDiscussion/ outlook: where are we heading (in terms of sustainable development)? Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.de
Sources https://www.wiwo.de/technologie/green/gewinne-steigern-durch-
mehr-nachhaltigkeit-6-unternehmen-zeigen-wie-es-gehen-
kann/13551384.html
• Biesalski, Alexander (2016) Was ist gutes Gewissen wert? Die Wirkung von Nachhaltigkeit auf den Umsatz
• Bonini , Sheila; Swartz, Steven (2014) Profits with purpose: How organizing for sustainability can benefit the bottomline. McKinsey
& Company.
• Bonini, Sheila; Görner, Stephan (2011) The business of sustainability: Putting it into practice
• Borderstep Institut für Innovation und Nachhaltigkeit (2019) Green Startup Monitor 2019
• Borderstep Institut für Innovation und Nachhaltigkeit (2020) Green Startup Monitor 2020
• Clark, Gordon L.; Feiner, Andreas; Viehs, Michael (2015) From the Stockholder to the Stakeholder: How Sustainability can drive
financial outperformance
• Cofinpro (2019) Nachhhaltige Geldanlagen 2019
• D’heur, Michael (2015) 6 Unternehmen zeigen, wie es gehen kann, abgerufen am: 08.07.20,
https://www.wiwo.de/technologie/green/gewinne-steigern-durch-mehr-nachhaltigkeit-6-unternehmen-zeigen-wie-es-gehen-
kann/13551384.html
• Global Sustainable Investment Allience (2018) Global Sustainable Investment Review 2018
• Green Building Council (2018) Capturing the value of sustainability: Identifying the links between sustainability and business value
• International Trade Centre; European Comission (2019) The european union market for sustainable products: The retail perspective
on sourcing policies and consumer demand
• Serafeim, George (2014) Turning a Profit While Doing Good: Aligning Sustainability With Corporate Performance
• Umweltbundesamt (2017) Grüne Produkte in Deutschland 2017: Marktbeobachtungen für Umweltpolitik
• Whelan, Tensie; Fink, Carly (2016) The comprehensive business case for sustainability
Pictures: Pixabay, Pexels, Unsplash
Borderstep Institut | Dr. Yasmin Olteanu | olteanu@borderstep.de | www.borderstep.deBPW 2021
Wann? Wenn nicht jetzt!
Hotline: 030 / 21 25 - 21 21
E-Mail: info@b-p-w.de
Internet: www.b-p-w.de
Förderer
Der Businessplan-Wettbewerb Berlin-Brandenburg wird gemeinsam durch die Senatsverwaltung für Wirtschaft,
Energie und Betriebe des Landes Berlin und durch das Ministerium für Wirtschaft, Arbeit und Energie des Landes
Brandenburg unterstützt sowie aus Mitteln des Europäischen Sozialfonds (ESF) gefördert.
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