Brand Guidelines Version 01. 2020 - University of Limerick
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1 Brand Guidelines Version 01. 2020
UL | Guidelines 2019 2
Contents 01. Our Brand
Brand Positioning 04
03. Brand Elements
Our Colour 24
04. Imagery
Introduction 45
Brand Attributes 05 > Primary Colours 25 University Moments 46
Brand Essence 06 > Using Our Primary Colour 26 Green Campus 48
> Primary Colour In Use 27 Stock Photography 49
> Secondary and Mono Colours 29
02. Our Logo > Colour Combinations 30
Our Logo 08
> Secondary In Use 31 05. Brand In Action
Master Logo Misuse 10 Our Typography 33 UL Stationery 51
Logo Versions 11 > Type Styles 34 UL Pull Up Banners 52
Logo Clear Space 12 > Combining Our Typography 38 UL Merchandise 53
Logo Minimum Size 13 > Typography In Use 39 UL Collateral Overview 54
Wordmark Components 15 > Alternative Typefaces 40 UL Flyers & Covers 55
Symbol Mandatories 16
Heraldic Crest 17 Our Graphic Language 41
Logo Positioning 18 > Graphic Shapes 42
Internal Branding 19 > Graphic Patterns 43
'UL' Branding 22
UL | Guidelines 2020 3
Our Brand
Brand Positioning 04
Brand Attributes 05
Brand Essence 06
01
UL | Guidelines 2020
2019 4
Brand Positioning
Do differently to
make a difference, 1. At University of Limerick you find
a unique ethos and culture. (We
do things differently and we have
created an environment where you
will have the freedom to do things
at University of
differently when you join us).
2. We inspire people to find their
potential. (We don’t want to simply
empower those who join us, we
believe in more than imparting
knowledge or granting power,
we want to be a catalyst to help
people discover what they can do
Limerick.
themselves and give them the tools
to make a difference and make what
they do matter).
3. W
e work together for positive
impact. (Collaboration and collective
action are what has made us
successful to date, this is how we
will make the most impact. This is
not just locally but globally by being
outward looking and open).
UL | Guidelines 2020
2019 5
Brand Attributes
Our brand attributes are key to
understanding who we are and Confidence;
how we act, they set the stage for the without being arrogant
University today and for the future.
Boldness;
but always with rigour
Ambition;
but not just for ourselves, also for the communities we serve
Integrity;
while remaining creative
Together;
proactive collaboration is in our nature
UL | Guidelines 2020 6 Brand Essence Our Vision The University of Limerick will be an international leader, recognised for the success of its students, graduates and staff and solving global challenges with innovation. Our Mission Our mission is to shape and deliver on the needs of individuals and society, in a dynamic and agile environment, advancing knowledge through scholarship.
UL | Guidelines 2020 7
Our Logo
Our Logo 08
02
> Master Logo Misuse 10
> Logo Versions 11
> Logo Clear Space 12
> Logo Minimum Size 13
> Wordmark Components 15
> Symbol Mandatories 16
> Heraldic Crest 17
> Logo Positioning 18
> Internal Branding 19
> 'UL' Branding 22
UL | Guidelines 2020 8
Our Logo
The University of Limerick's logo is our
corporate identity and should be used
on all communications representing the
University. It is a brand which unifies the
University, representing it to its many
audiences in the most compelling and
consistent manner.
The master UL logo is the horizontal
option. It uses both the UL Modern Green
and the UL Green colour as shown here.
Please ensure to use this logo on a white
background where possible.
The symbol uses UL The wordmark uses
Modern Green. UL Green.
Please see page 24 for all
the UL colour breakdowns.
UL | Guidelines 2020 9
Our Logo
There are two official University
of Limerick corporate logos, a
horizontal logo and a stacked
option.
01. Horizontal logo
The horizontal University logo is the
preferred logo to be used when space
or size is not restricted. The preferred
and recommended colour choice is
the two colour option, but we have
a one colour logo option available
where the two colour is not an option.
Horizontal Logo: Two Colour
Logo File Format Usage
We have created various files formats
for the various applications, either
digital or print. A file can be identified
by its extension: logo.png, logo.eps,
and so on. Please see legend below
indicating which file format is to be
used for which output.
02. Stacked logo
The stacked option works well when
available space is an issue, and allows All digital outputs such
the University to be clearly signified PNG JPEG as website and viewing
without compromising legibility. The across devices.
preferred and recommended colour
choice is the two colour option, but we All print based
have a one colour logo option available AI EPS outputs, such as
where the two colour is not an option. brochures and flyers.
Stacked Logo: Two Colour
UL | Guidelines 2020 10
Master Logo Misuse
Please don’t change the proportion,
composition, or orientation of the
crest and/or logotype.
01. Do not alter the size of the symbol. 02. Do not alter the size of the type. 03. D
o not alter, rotate or move any 04. Don’t change the colour of the logo.
element of the logo.
05. Don’t place the master logo on the image 06. D
on’t place the master logo on colours 07. D
on’t place the master logo on the heritage
that will compromise legibility. that will compromise legibility. green as this compromise legibility.UL | Guidelines 2020 11
Logo Versions Our Master Logos
Both the two colour and one colour logos can be placed
White Logos
The white mono
on white backgrounds or tints from the mono colours. logos can be placed
The one spot colour logo is in UL Green (Pantone 7729) onto either of the
Sometimes our logo will be required to sit on a and should only ever be used when two or full colour is
not an option.
University's Heritage
or UL Greens, on
coloured background. We have logo versions Never place the master logos on the secondary colours
or on colours that are outside of the brand colours or
black or across the
secondary palette.
for this, for both the horizontal logo and the that compromise legibility. Black Logos
We have created a Master Alternative Logo which can
stacked logo, in full colour and mono.
The black logo is to be
be placed on the UL Green and UL Heritage Green placed only on white.
when appropriate (see below).
Master Logos Master Alternative Logo Master Logo White on Secondary Colours
Two Colour on White One Colour Pantone 7729 on White
Alternative Logo on UL Green
Two Colour on 10% of Limestone One Colour Pantone 7729 on 10% of Limestone Alternative Logo on UL Heritage Green
White Logo on UL Green White Logo on UL Heritage Green We can place the Master
Alternative Logo on the UL Green
and UL Heritage Green when
printing large format and across
digital applications. Permission
has to be sought from the UL
Design Team before printing or
implementing this logo.UL | Guidelines 2020
2019 12
Clear Space
Our logo needs room to breathe. Use
the uppercase ‘M’ of the Limerick to
ensure it always has enough space.
X
XUL | Guidelines 2020 13
Minimum size
Our logo deserves to be seen. When
it does need to be used small, our
minimum size ensures it is still legible.
Print Digital
30mm
120px
Avatar
We can use the stacked logo
across all social media.
Minimum size
The minimum size is based on
the length of the logo.
Print – 30mm
Digital – 120pxA4
UL | Guidelines 2019 14
A4 /A3 /A2 /6 Sheet
Maximum size We can calculate the
maximum size by using
a three column rule.
Our logo deserves to be seen,
10mm
10mm
but with consideration. 15mm 10mm
This is a guide on how to Ollscoil Luimnigh
University of Limerick
calculate an approximate size Dr Des Fitzgerald, M.D.
per application size based on 1 2 3
Uachtarán/President
the UL letterhead. 3 Cols Wide
13.5 2 x12
1 2 3 4 5 6 7 8 9 10 11 12
Maximum size
The maximum size is based
on the length of the logo.
Print A4 – 45/50mm WideUL | Guidelines 2020 15 Wordmark Component The University of Limerick logo comes in two parts; the symbol and the wordmark. The wordmark is comprised of the text and is an important part of the entire University logo. The wordmark component has been carefully crafted to work across printed collateral and likewise for a digital audience.
UL | Guidelines 2020
2019 16
Symbol Mandatories
Our new logo has been created
for a modern world, while 01.
01. Flag Masts
staying true to its heritage. 02. River Shannon
Inspired by the history of the
University the new logo uses three
key graphic elements from the coat
of arms; Irish Elk, Tau Cross and King
John's Castle with the addition of the
two flags masts and the river Shannon.
The University motto "Wisdom for
Action" / "Eagna Chun Gnímh" can
be used as a seperate copyline on
branded materials where practical
such as on powerpoint presentations,
marketing and digital media.
02.UL | Guidelines 2020 17
Heraldic Crest Featured on the University
of Limerick parchment.
The University coat of arms is an
important part of our heritage. It will
appear on University parchments and
is used for ceremonial purposes only.
Heraldic Crest
Crest usage is outlined in an Appendix section
of the guidelines, available on request.UL | Guidelines 2020
2019 18
Logo Positioning
For general print applications, the logo
should be placed in a left-hand corner
location and should be sized based on
a rule of a 3 column width.
Formats:
DL/A5/A4
10mm
10mm
15mm 10mm
Ollscoil Luimnigh
University of Limerick
Dr Des Fitzgerald, M.D.
Uachtarán/President
1 2 3
3 Cols Wide
13.5 2 x12
Sample UL LetterheadUL | Guidelines 2020 19
Internal Branding Lock-ups
In official communications, it is recommended
that the Irish Language appears first and in a
bolder weight, as shown here.
Width of the 'L' x2 X-height of text is equal to the height Adjust text accordingly where
of the first line in the logo. Irish language is not required.
Landscape Lock-up
The master logo and the text should be
Dáin, Daonnachtaí agus 1
Arts,
divided by a single line and should use Eolaíochtaí Sόisialta 2
Humanities
the size of the 'L' x2 in the logotype as a
spacing marker. The Irish should come Arts, Humanities 3 and Social
before the English and always be set in the
bolder weight. All internal branding text Line aligned with bottom of symbol and Social Sciences 4 Sciences
must be set in Inter Bold (Irish) and Regular A four line maximum limit.
(English) or if using an English only lock-up
then the text is set in Inter Bold.
Landscape Lock-Up - Irish and English Landscape Lock-Up - English
Stacked Lock-up
The master logo and the text should be
divided by a single line and should use
the size of the 'L' in the logotype as a Line is the width of
the internal text.
spacing marker (as shown). The Irish
should come before the English and 1
always be set in the bolder weight and be
treated as per the Landscape lock up. Width of the L x2 Dáin, Daonnachtaí agus 1 Arts, Humanities 2
Eolaíochtaí Sόisialta 2 and Social Sciences 3
Arts, Humanities 3 4
and Social Sciences 4
A four line maximum limit.
Stacked Lock-Up - Irish and English Stacked Lock-Up - EnglishUL | Guidelines 2020 20
Internal Branding Lock-ups
Shown are samples of some of the
horizontal internal branding lock-ups for
both English (only) and Irish versions.
The symbol uses
UL Modern Green.
Arts, Dáin, Daonnachtaí agus
The wordmark Humanities Eolaíochtaí Sόisialta
uses UL Green. and Social Arts, Humanities
Sciences and Social Sciences
Corporate Runaí Corparáideach
Secretary Corporate Secretary
Landscape Lock-Up - English Landscape Lock-Up - Irish and EnglishUL | Guidelines 2020 21
Internal Branding - Additional Samples
Shown here are additional sample
internal brand lock-ups.
Bernal
Institute
Bernal Institute
Kemmy
Business
School
Kemmy Business
School
Landscape Lock-Up Stacked Lock-Up - Irish and EnglishUL | Guidelines 2020 22 'UL' 'UL' is an integral part of 'UL' letter forms set in Inter Font University of Limerick and will appear across different collateral including student communications. 'UL' letter forms can be reproduced using the University of Limerick's Inter font or Formula Condensed Font only, see fonts on page 36 and 37. 'UL' must always be used in conjunction with the University of Limerick logo. The treatment of 'UL' should follow the master logo guidelines, see pages 10 and 11 for guidance.
UL | Guidelines 2020
2019 23
Brand Elements
Our Colour 24
> Primary Colours 25
> Using Our Primary Colour 26
> Primary Colour In Use 27
> Secondary and Mono Colours 29
03
> Colour Combinations 30
> Secondary In Use 31
Our Typography 33
> Type Styles 34
> Combining Our Typography 38
> Typography In Use 39
> Alternative Typefaces 40
Our Graphic Language 41
> Graphic Shapes 42
> Graphic Patterns 43UL | Guidelines 2020
2019 24
Our Colour
Inspired by
the beauty of
our campus.UL | Guidelines 2020 25
Primary Colour
Inspired by our original crest, our UL Green
campus and our county. We share a PANTONE 7729 CP
CMYK 95.0.75.65
selection of greens as our primary RGB 0.88.68
colour palette. We are green. HEX 005844
Carefully applied brand colours will
impart a consistent look and feel to all
UL communications and touch points.
Our brand’s primary colour is UL Green
which is an integral part of the identity
system. It is supported by UL Modern
Green and UL Heritage Green. Both UL Modern Green
act to complement our core colour
and give extra depth to all our PANTONE 354 CP
branded communications.
CMYK 95.0.100.0
Please avoid using tints as this RGB 0.177.64
will dilute the brand impact. HEX 00B140
UL Heritage Green
PANTONE 3308 CP
CMYK 94.28.74.73
RGB 3.70.56
Green tones taken from HEX 003726
the 1972 Heraldic Crest.
WhiteUL | Guidelines 2020 26
Using our Primary Colours
UL Green is our core colour supported
by our Heritage Green for more official
communications and our Modern
Green for student facing applications.
UL Heritage Green UL Green UL Modern Green
+ For more student
facing applications Modern
Heritage
For more
official branded
communications
+UL | Guidelines 2020 27 Primary Colours in use
UL | Guidelines 2020 28
Primary Colours in use
2020
All key communications
should lead with the UL
primary colour palette. A
combination of the greens
and white will give extra
depth to our branded
communications.
/ / /
Bachelor of Arts
2019/20
Undergraduate Prospectus
Undergraduate in Performing Arts
Prospectus Undergraduate
Programmes
2019/20
Undergraduate
Prospectus
2020
#studyatULUL | Guidelines 2020 29
Secondary Colours
Secondary & Mono Colours Shannon Sky Stone Marine
PANTONE 299 CP PANTONE 600 CP PANTONE 5403 CP PANTONE 2767 CP
The secondary colours are used CMYK 86.8.0.0
RGB 0.163.224
CMYK 85.35.0.10
RGB 0.125.186
CMYK 80.50.15.30
RGB 45.89.128
CMYK 100.90.10.77
RGB 19.41.75
to add variety and flexibility when
HEX 00A3E0 HEX 007DBA HEX 2D5980 HEX 13294B
60% 40% 20% 60% 40% 20% 60% 40% 20% 60% 40% 20%
creating communications for all
of our varied audiences.
Marigold Golden Leaf Pumpkin Munster
The full secondary colour palette is
PANTONE 123 CP PANTONE 137 CP PANTONE 717 CP PANTONE 1797 CP
available for use across the UL brand
CMYK 0.19.89.0 CMYK 0.41.100.0 CMYK 0.68.100.0 CMYK 2.97.85.7
assets. Our secondary colours have
RGB 255.199.44 RGB 255.163.0 RGB 212.93.0 RGB 203.51.59
been chosen to complement and work
HEX FFC72C HEX FFA300 HEX D45D00 HEX CB333B
alongside our primary colours. Where
possible use the secondary palette in
combination with the UL primary colours. 60% 40% 20% 60% 40% 20% 60% 40% 20% 60% 40% 20%
They can be used as accents or on larger
sections to add vibrancy and impact.
We have mono colours, these can be Salmon Autumnal Leaf Copper Bronze
used for body copy, tables or for more
muted applications. PANTONE 213 CP PANTONE 209 CP PANTONE 7567 CP PANTONE Metallic 876 CP
CMYK 0.92.18.0 CMYK 20.97.40.58 CMYK 10.66.98.57 Foilco - 6815
RGB 227.28.121 RGB 111.38.61 RGB 137.83.47
HEX E31C79 HEX 6F263D HEX 89532F
60% 40% 20% 60% 40% 20% 60% 40% 20%
White Limestone Pebble Granite Slate
30% 10% 30% 10% 30% 10% 30% 10%
PANTONE 443 CP PANTONE 424 CP PANTONE 445 CP PANTONE 447 CP
CMYK 33.12.18.30 CMYK 30.20.19.58 CMYK 52.23.30.74 CMYK 50.30.40.90
RGB 145.157.157 RGB 112.115.114 RGB 80.87.89 RGB 55.58.54
HEX 919D9D HEX 707372 HEX 505759 HEX 373A36UL | Guidelines 2020 30
Colours Combinations
Below we have set out a guide on ways to
combine our primary colour palette with
our secondary palette. Mono colours can
also be used where necessary.
Primary Colours Combinations Secondary Colour Combinations: Mono Colours
Shown with 2 and 3 secondary colour options.
01. + + + + +
Mono colours are for functional
support and can be used for
02. + + + + body text or in tables.
&
03. + + + +
04.
+
The UL primary colour palette must
be used at all times in conjunction +
with the secondary colour palette
combinations. You do not need to
use all three colours of the primary
colours in combination.Modern Green + 2 Tonal Combination
UL | Guidelines 2020 31
Secondary Colours in use
All key communications should Primary Colours + 2 Tonal Combination
lead with the UL primary
colour palette. A combination
of the greens and white
will give extra depth to our
2019/20
Undergraduate Prospectus
branded communications.
Bachelor of Arts
in Performing Arts
Undergraduate
Programmes
3 Tonal Combination
Faculty of
Applicants are required to hold at and Communication Graphics/
Course Info
Entry Requirements
NFQ Level 8 Major Award Honours Bachelor Degree
(Bioscience or Environmental Science or Industrial Biochemistry or Pharmaceutical & Industrial Chemistry)
LM123 Biological and Chemical Sciences
CAO Points 2017: 413
the time of enrolment the Technical Drawing. OR grade
Course Length: 4 Years established Leaving Certificate O3/H7 in Mathematics and
Average Intake: 400 (or an approved equivalent) with grade H4 in one of the following:
a minimum of six subjects which Agricultural Science, Applied
Course Director: Dr Achim
Science &
must include: Two H5 (Higher Mathematics, Biology, Chemistry,
Schmalenberger
Level) grades and Four O6 Physics, Physics with Chemistry.
(Ordinary Level) grades or four
H7 (Higher Level) grades. A Special Mathematics (Higher
Subjects must include Level) Examination will be offered
Enquiries
Email: arts@ul.ie Mathematics, Irish or another at UL following the Leaving
Engineering
language, and English. Certificate results for those
Tel: 00 353 61 202015
students who did not achieve the
Web: www.ul.ie/admissions-askus In addition, applicants must Mathematics requirement.
hold a minimum grade H4 in
Mathematics and a Grade O6/ We welcome applications
H7 in any one of the following: from mature students. Mature
Agricultural Science, Biology, applicants must apply through
Dámh na hEolaíochta
Chemistry, Engineering, Physics, the Central Applications Office
Physics with Chemistry, Applied (CAO) by 1 February.
Maths, Technology, Design
agus Innealtóireachta
Why study Biological
and Chemical
Nicole Meagher Sciences at UL?
Bachelor of Arts
Student Profile
Ullorerem iustio. Pudae min pa
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reperum qui doloreiciume ne nossi
This entry route is designed to provide you
optati occatem quaspic tectiunt, with a gateway to better choice if you’re
nem aliquam faccaborecae
conseriam haribusda sum et
unsure which area you’d like to study.
restibus utentio.
You can avail of a broad common first year which will
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introduce you tovarious topics in Biological and Chemical
quam etur aut fugiam volorem
porporerum dolutam eum derit int Sciences. Having gained a better understanding of each
in Performing Arts
modistet essi optibea quissint. subject area, you then choose your preferred pathway to
specialise for the remaining 3 years of your degree
programme. At UL, you get to try before you decide.
Science requires a fundamental understanding of the key
areas of biology and chemistry and the LM123 Biological
and Chemical Sciences at the University of Limerick
offers prospective students an opportunity to develop a
core competency in both scientific areas in their first year
at University. LM123 Biological and Chemical Sciences is
a gateway from Year 2 to a degree in either:
¬ BSc Bioscience OR
¬ BSc Environmental Science OR
Undergraduate
¬ BSc Industrial Biochemistry OR
¬ BSc Pharmaceutical and Industrial
Programmes ul.ie Having selected LM123 Biological and Chemical Sciences
you will be requested to rank the 4 degree options in
order of your preference during Semester 2. In the event
that a programme is oversubscribed, places will be
allocated based on UL exam performance.
62
Where possible - match the
colour tones in the image to
the best tonal combination.2019
UL | Guidelines 2020 32
Master Colours & Secondary Tonal Pairings
Applicants are required to hold For certain subjects, additional
Faculty of
Course Info
Entry Requirements
NFQ Level 8 Major Award Honours Bachelor Degree | Baitsiléir Ealaíon
(in conjunction with Mary Immaculate College)
LM002 Bachelor of Arts
CAO Points 2017: 360
at the time of enrolment the special qualifications specific to
Course Length: 4 Years established Leaving Certificate individual subjects or disciplines
Average Intake: 400 (or an approved equivalent) may be determined by the
with a minimum of six subjects respective departments in
Course Director: Dr James Carr
which must include: Two H5 accordance with Academic
Arts, Humanities
(Higher level) grades and Four O6 Council regulations.
Colour Combinations in use.
(Ordinary level) grades or four H7
(Higher Level) grades. Subjects Applications are especially
must include Mathematics, Irish welcome from Mature Students.
Enquiries
Email: arts@ul.ie or another language, and English. Mature applicants must apply
through the Central applications
Tel: 00 353 61 202015
& Social Sciences
Note: Grade F6 in Foundation Office (CAO) by 1 February.
Web: www.ul.ie/admissions-askus Mathematics also satisfies the
minimum entry requirements. Certain FETAC awards are
Foundation mathematics is not acceptable in fulfilling admission
reckonable for scoring purposes. requirements for this programme
– go to www.ul.ie/courses/
In addition, students wishing FETAC for a full list of modules.
Dámh na nDán, na nDaonnachtaí
to study a Language must hold
a minimum H4 grade in that
language, with the exception of
agus na nEolaíochtaí Sóisialta. beginners German or beginners
Spanish where a H4 grade in a
language other than English is
required. Specialist requirement
in Mathematics also – for
those studying Economics or
If your talents and interests lie in Mathematics.
subjects such as languages, history,
sociology, cultural studies, music,
politics or law, this faculty is an
Why study a
excellent choice. It is renowned for Nicole Meagher
Student Profile
the quality of its teaching and its
Bachelor of
commitment to research. Ullorerem iustio. Pudae min pa
perorrupta sinvelliquis necum
reperum qui doloreiciume ne nossi
optati occatem quaspic tectiunt,
Arts at UL?
nem aliquam faccaborecae
conseriam haribusda sum et
restibus utentio.
Ipis a consequid molestet
quam etur aut fugiam volorem
At the University of Limerick, we deliver
2019/20
Undergraduate Prospectus
porporerum dolutam eum derit int
modistet essi optibea quissint. an Arts Degree which is flexible and wide-
ranging, offering 19 subjects in all.
You can study a combination of subjects — as Single
Honours or Joint Honours — from across the Faculty of
Arts, Humanities and Social Sciences: from familiar arts
subjects such as English, French, German, or History, to
newer subjects such as Linguistics with TESOL (Teaching
English to Speakers of Other Languages). In the course of
your study you will have opportunities — unique to the UL
curriculum — to work, to travel, and to study abroad
¬ You want to choose from a ¬ You want to engage
Studying Arts at UL:
wide range of subjects at critically and analytically
an institution where you can with the world around you;
benefit from real-world work
experience and can live and ¬ You want to develop skills
study in another country; that will enhance your
career and, in the broadest
¬ You wish to communicate sense, your contribution to
your own ideas effectively society.
and persuasively;
62
Master Colours
Product Applicants are required to hold For certain subjects, additional
Course Info
Entry Requirements
NFQ Level 8 Major Award Honours Bachelor Degree
(Irish Traditional Music / Irish Traditional Dance /Contemporary Dance / Voice / World Music
LM026 Bachelor of Arts in Performing Arts
CAO Points 2017: 360
at the time of enrolment the special qualifications specific to
Course Length: 4 Years established Leaving Certificate individual subjects or disciplines
Average Intake: 400 (or an approved equivalent) may be determined by the
with a minimum of six subjects respective departments in
Course Director: Dr. Niall Keegan
which must include: Two H5 accordance with Academic
Design and
(Higher level) grades and Four O6 Council regulations.
(Ordinary level) grades or four H7
(Higher Level) grades. Subjects Applications are especially
Irish World
must include Mathematics, Irish welcome from Mature Students.
Enquiries
Email: arts@ul.ie or another language, and English. Mature applicants must apply
through the Central applications
Tel: 00 353 61 202015
Note: Grade F6 in Foundation Office (CAO) by 1 February.
Web: www.ul.ie/admissions-askus Mathematics also satisfies the
Academy of
minimum entry requirements. Certain FETAC awards are
Foundation mathematics is not acceptable in fulfilling admission
reckonable for scoring purposes. requirements for this programme
Technology
– go to www.ul.ie/courses/
In addition, students wishing FETAC for a full list of modules.
to study a Language must hold
Music and Dance
a minimum H4 grade in that
language, with the exception of
beginners German or beginners
Spanish where a H4 grade in a
Nicole Meagher
Student Profile
language other than English is
required. Specialist requirement
Ullorerem iustio. Pudae min pa in Mathematics also – for
Dámh Chruinne Éireann
perorrupta sinvelliquis necum those studying Economics or
reperum qui doloreiciume ne nossi Mathematics.
optati occatem quaspic tectiunt,
Rince agus Ceol nem aliquam faccaborecae
conseriam haribusda sum et
Undergraduate
restibus utentio.
Why study
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Programmes
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porporerum dolutam eum derit int
modistet essi optibea quissint.
Performing
ul.ie Arts at UL?
At the University of Limerick, we deliver
an Arts Degree which is flexible and wide-
ranging, offering 19 subjects in all.
You can study a combination of subjects — as Single
Honours or Joint Honours — from across the Faculty of
Arts, Humanities and Social Sciences: from familiar arts
subjects such as English, French, German, or History, to
newer subjects such as Linguistics with TESOL (Teaching
English to Speakers of Other Languages). In the course of
The Irish World Academy of Music and Dance your study you will have opportunities — unique to the UL
is a centre of academic and performance curriculum — to work, to travel, and to study abroad
excellence, housed at the University of
Limerick. It offers a suite of courses in music,
dance and related subject areas. ¬ You want to choose from a ¬ You want to engage
Studying Arts a
wide range of subjects at critically and analytically
an institution where you can with the world around you;
The Irish World Academy of Music and benefit from real-world work
¬ You want to develop skills
Dance resides on the North Bank, lying at experience and can live and
that will enhance your
study in another country;
the foot of the Living Bridge which links both career and, in the broadest
sides of the campus. The Academy houses ¬ You wish to communicate sense, your contribution toUL | Guidelines 2020
2019 33
Our Typography
Inspired by our
heritage and
our spirit.UL | Guidelines 2020 34
Type Styles
Our type plays an important role in
expressing the University's many
needs - from sophisticated to more
expressive applications.
Heritage Modern SpiritUL | Guidelines 2020
2019 35
UL Heritage Typeface
Saol is an interpretation of a
traditional style but drawn with
present-day needs in mind. The font
offers modern conveniences that the
19th-century families did not: a wide
abcdefghijklmn
range of weights, broad language
support, and a set of opulent swash
italic caps.
Saol is chosen as UL's serif font and
paired with modern sans fonts. It
is used for larger to small headings
opqrsaoltuvwxyz
across printed and even digital
applications.
ABCDEFGHIJKLMN Light
Medium
OPQRSTUVWXYZ Medium Italic
0123456789!?#€ All brand fonts are available for
use by UL Design Team and also
contracted UL Design Agencies.UL | Guidelines 2020 36
UL Modern Typeface
Inter is a free and open source font
family. Inter is a typeface specially
designed for user interfaces with
a focus on high legibility of small-
abcdefghinterjkl
to-medium sized text on computer
screens. The family features a tall
x-height to aid in readability of
mixed-case and lower-case text.
mnopqrstuvwxyz Light
Regular
ABCDEFGHIJKLMN Medium
Semi Bold
OPQRSTUVWXYZ
Bold
Extra Bold
Black
0123456789!?#€ All brand fonts are available for
use by UL Design Team and also
contracted UL Design Agencies.UL | Guidelines 2020
2019
UL Spirit Typeface A pioneering 37
spirit is still
Formula Condensed has been chosen
to express the pioneering spirit of the
University.
This spirit remains true today as we
continue to be agile in responding to
challenges and proactive in generating
innovative solutions both inside and
outside the lecture theatre. This is a quality
we want to hold on to as we enter a more
established era for the University as it is
necessary to future proof our success.
very much
abcdeformulaghi
jklmnopqrstuvw
xyzABCDEFGHJKLM
NOPQ RSTUVWXYZ
0123456789
All brand fonts are available for
use by UL Design Team and also
contracted UL Design Agencies.UL | Guidelines 2020 38
Combining Our Typography
We vary the use of our fonts
depending on when we want to
be expressive or functional.
Expressing our voice Defining a hierarchy Functional purposes
Closing date Website Privacy Notice
for application University of Limerick Campus respects your right
to privacy and our obligations under the Data
Study
Protection Acts 1988 and 2003 (“Data Protection
Starting September 2019 Legislation”). We are not responsible for the content
or the privacy policies of websites accessed by
any external links. Please consult the privacy
statements for such websites for information on the
policies and practices under which they operate.
Requirements
Once you have applied you should receive a This statement on data protection and privacy
at UL
confirmation email with the detail that you have does not represent a contractual undertaking by
submitted. You should also receive a separate email University of Limerick Campus and as noted above,
confirming payment of application fee. Applications University of Limerick Campus reserves the right to
to undergraduate programmes are not normally review and amend any part of these Terms any time
considered until after the closing date. Details without notice. You should therefore consult the
of closing dates are available from www.ul.ie/ Terms regularly to view the then applicable Terms.
admissions under the section Applying to UL.
We use Formula Condensed Bold for bold statement In most instances, our typefaces, Saol & Inter, When our information is functional, we use Inter, we can
headlines. Formula Condensed should always appear in are used together, combined with Formula. use different weights to define a clear hierarchy.
every application, except at most functional levels such
as terms and conditions, forms etc. Headline font sizes • Inter Bold for sub-headings
will vary depending on the communication type and • Inter Medium or Regular for body copy
requirements.UL | Guidelines 2020
2019 39
Typography in use
Primary Heading Secondary Heading Body Copy Primary Heading Body Copy Intro Body Copy
Formula Condensed Saol Medium Inter Medium Saol Medium Inter Bold Inter Medium
Short headline Short headline Course Details / URL Short headline Pull out / para Left aligned
Left aligned Left aligned Left aligned Left aligned Left aligned
Introduction
Biological
Our goal above all else is to build the Our student body of 113 in 1972 rose to
2019/20
Undergraduate Prospectus
circa 16,000 in 2019. The development
academic reputation of the university. of our student facilities has been
We can do that in many ways: through our extraordinary, and we now offer on-site
accommodation to 20% of students.
commitment to research and educational
and Chemical
excellence, through our community of With a pioneering emphasis on work
experience through partnership with
students and staff, through our inclusivity enterprise, almost all of our students are
and diversity, through our contribution to employed within a year of graduating.
Sciences
While many stay in the region and have
civic society, and through our ambition helped build the economy of the Mid-
and scope for the 50 years to come. West region, our alumni can be found in
all walks of life and leadership positions
throughout the world.
It is crucial that we get this right. able to engage students and better at
Undergraduate As we developed this plan, we had incorporating 21st-century technology
Our city and region have always been
constructive engagements with a wide platforms. We need to be more diverse
Programmes range of stakeholders, including our and more inclusive, more international
closely knitted to everything we do in UL.
We have always promoted access in a
staff, students and alumni; our Governing and more flexible.
region that, traditionally, has had one of
Authority; our Foundation; and our wider
the lowest rates of student progression
community. Each stakeholder played a Thankfully, our plan has been developed
to third level. We have an exceptional
crucial role in helping us to refine this on the strongest of foundations. In our
track record of engaging with enterprise
strategic plan, giving us the opportunity short history, we have graduated more
and public services, particularly in
to convey an institutional vision for the than 100,000 students and, in 2019, we
teaching and healthcare. However,
future that has the flexibility to meet were ranked as University of the Year
rejuvenating the city and region is an
the diverse and changing needs of (Sunday Times) and Best Campus.
ongoing process, and we intend
government, our industry partners and
to do more.
the wider community, which we serve. We have outstanding academic and
professional staff who are committed
Covering an area of 366 acres,
Over time, four key themes emerged to attaining the highest standards of
UL possesses one of the most
that inform the way we think about education and to conducting world-class
spectacular and environmentally
the university: research and who have shown great
conscious third-level campuses in the
loyalty to and affection for UL.
world. Core to our ambition for the
› Transforming learning campus is the attainment of the highest
› Digital transformation We can boast unrivalled sports and
standards of sustainability and climate
› City and culture cultural facilities, including the Irish
protection while making it more liveable
› Health and wellbeing World Academy of Music and Dance, the
and integrated for students.
Irish Chamber Orchestra, the UL Sport
These themes are key as we seek to Arena, Ireland’s first 50-metre swimming
develop our educational programmes pool, an international running track, the
and ways of teaching so that we are National Self Portrait Collection of Ireland Small Group Teaching School of Design
ul.ie more experiential, more problem- and the University Concert Hall.
based, more entrepreneurial, more
10 UL@50 Strategic Plan 2019 ̶ 2024 11UL | Guidelines 2020 40
Alternative Fonts
Alternative fonts have been selected for when the It is paramount to always use the brand fonts
first and foremost and they are available for
UL brand fonts are not available. These alternative use by the UL Design Team and contracted
UL Design agencies. However, alternative
fonts have been selected for cases when
fonts are open source fonts and can be downloaded the UL brand fonts are not available. These
alternative fonts are open source fonts and
for free. It is paramount to always use the brand can be downloaded for free.
fonts first and foremost.
Brand fonts Alternative fonts
Saol Cormorant Garamond
Inter Inter or Helvetica
Formula Roboto CondensedUL | Guidelines 2020
2019 41
Our Graphic Language
Inspired by natural
and artificial
physical features
of the campus.UL | Guidelines 2020 42
Graphic Shapes
The University graphic shapes are unique
to the University and its overall identity.
We looked to the campus architecture for
inspiration, creating an array of shapes
based on the many building. These shapes Shape #01
are used to build a distinctive graphic
language for the University.
Shape #03
Shape #02UL | Guidelines 2020 43
Graphic Patterns
Inspired by the campus topography, the Combining Colour Shapes and Patterns
river Shannon and the living bridge. The
patterns are used as building block. Solid Colour Shape
Pattern 01 A Pattern 01 B Pattern 01 C
Background
Colour
+
+
Pattern within a Shape
Example 01.
Pattern 02 A Pattern 02 B Pattern 02 C
Large
Pattern
Solid Colour
in Shape
White Background
Example 02.UL | Guidelines 2020
2019 44
Imagery
05
Introduction 45
University Moments 46
Green Campus 48
Stock Photography 49UL | Guidelines 2020 45 Imagery Photography is central to our identity. Our images depict student life, the green campus and the various faculties. All images are available on request from Marketing & Comms.
UL | Guidelines 2020 46 University Moments University moments are about our students and capturing theie shared experience of studying at University of Limerick. When commissioning a photo shoot please keep the following guidelines in mind. Health and Safety All images used must adhere to health and safety guidelines. Visibility of other brands Please ensure that all images are removed of all other brands. Permissions All images used must have the appropriate permissions in accordance with GDPR. The University’s image release form is available here. Diversity and balance We strive to express an equal gender balance in our imagery.
UL | Guidelines 2020 47 University Moments
UL | Guidelines 2020 48 Green Campus We can use the unique architecture and green campus as a dynamic architectural backdrop.
UL | Guidelines 2020 49
Stock Photography
When stock photography is required, the following Do
• Does the image feel authentic?
Don't
• Using imagery that looks overly staged
steps will provide guidance on choosing the right • Does it tell a story?
• Does it feel natural?
• Use of imagery that is detached from
the UL experience
• Does it reflect the diverse nature of student • Use of thematic stock imagery
stock photography for UL. Stock is a last resort - only body - gender, ethnicity, ability, age?
when the college image library is not suitable.UL | Guidelines 2020
2019 50
Brand in Action
UL Stationery 51
UL Pull Up Banners 52
UL Merchandise 53
UL Collateral Overview 54
UL Flyers & Covers 55
06UL | Guidelines 2020 51 UL Stationery
UL | Guidelines 2020 52 UL Pull Up Banners
UL | Guidelines 2020 53 UL Merchandise
UL | Guidelines 2020 54
UL Collateral Overview
Posters
DL
Brochures
2020
Open
IRELAND
Flyers
Day
2019/20
Undergraduate Prospectus
International
Student Guide
#studyinireland ul.ie
Undergraduate
Prospectus
Product
2020 Design and
Technology
Undergraduate
Programmes
ul.ie
ul.ieUL | Guidelines 2020 55
UL Flyers & Covers
2019/20
Undergraduate Prospectus
Biological
2019/20
Undergraduate Prospectus
and Chemical
Sciences
Undergraduate
Programmes
Product
Design and
Bachelor of Arts Technology
2019/20
Undergraduate Prospectus
in Performing Arts Undergraduate
Programmes
Undergraduate ul.ie ul.ie
Programmes
2019/20
Undergraduate Prospectus
Biological Undergraduate
Programmes
and Chemical
Sciences
Undergraduate
Programmes
Biological
Bachelor of Arts and Chemical
2019/20
Undergraduate Prospectus
in Performing Arts
Undergraduate
Programmes
Sciences
2019/20
Undergraduate Prospectus
ul.ieNiamh Browne Branding and Design Officer Niamh.Browne@ul.ie +353 (0) 61 234913 University of Limerick, Limerick, V94 T9PX, Ireland. ul.ie
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