Brand Guidelines Version 01. 2020 - University of Limerick

 
Brand Guidelines Version 01. 2020 - University of Limerick
1

Brand
Guidelines
Version 01. 2020
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2019                                                                                                 2

Contents               01. Our Brand
                       Brand Positioning 		   04
                                                   03. Brand Elements
                                                   Our Colour			                  24
                                                                                       04. Imagery
                                                                                       Introduction 		          45
                       Brand Attributes 		    05   > Primary Colours			           25   University Moments       46
                       Brand Essence		        06   > Using Our Primary Colour		   26   Green Campus 		          48
                                                   > Primary Colour In Use		      27   Stock Photography        49
                                                   > Secondary and Mono Colours   29
                       02. Our Logo                > Colour Combinations		        30

                       Our Logo			            08
                                                   > Secondary In Use		           31   05. Brand In Action
                       Master Logo Misuse     10   Our Typography 			             33   UL Stationery 		         51
                       Logo Versions		        11   > Type Styles			               34   UL Pull Up Banners       52
                       Logo Clear Space		     12   > Combining Our Typography     38   UL Merchandise 		        53
                       Logo Minimum Size      13   > Typography In Use		          39   UL Collateral Overview   54
                       Wordmark Components    15   > Alternative Typefaces		      40   UL Flyers & Covers       55
                       Symbol Mandatories     16
                       Heraldic Crest		       17   Our Graphic Language		         41
                       Logo Positioning 		    18   > Graphic Shapes 			           42
                       Internal Branding		    19   > Graphic Patterns 		          43
                       'UL' Branding		        22
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                             3

                   Our Brand
                   Brand Positioning   04
                   Brand Attributes    05
                   Brand Essence		     06

                                            01
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020
                2019                                            4

Brand Positioning

Do differently to
make a difference,     1. At University of Limerick you find
                           a unique ethos and culture. (We
                           do things differently and we have
                           created an environment where you
                           will have the freedom to do things

at University of
                           differently when you join us).

                       2. We inspire people to find their
                           potential. (We don’t want to simply
                           empower those who join us, we
                           believe in more than imparting
                           knowledge or granting power,
                           we want to be a catalyst to help
                           people discover what they can do

Limerick.
                           themselves and give them the tools
                           to make a difference and make what
                           they do matter).

                       3. W
                           e work together for positive
                          impact. (Collaboration and collective
                          action are what has made us
                          successful to date, this is how we
                          will make the most impact. This is
                          not just locally but globally by being
                          outward looking and open).
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020
                2019                                                                                     5

Brand Attributes
Our brand attributes are key to
understanding who we are and             Confidence;
how we act, they set the stage for the   without being arrogant

University today and for the future.
                                         Boldness;
                                         but always with rigour

                                         Ambition;
                                         but not just for ourselves, also for the communities we serve

                                         Integrity;
                                         while remaining creative

                                         Together;
                                         proactive collaboration is in our nature
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                  6

Brand Essence

Our Vision

The University of Limerick will be
an international leader, recognised
for the success of its students,
graduates and staff and solving
global challenges with innovation.

Our Mission

Our mission is to shape and
deliver on the needs of individuals
and society, in a dynamic and
agile environment, advancing
knowledge through scholarship.
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                                 7

                   Our Logo
                   Our Logo				            08

                                                02
                   > Master Logo Misuse    10
                   > Logo Versions			      11
                   > Logo Clear Space		    12
                   > Logo Minimum Size		   13
                   > Wordmark Components   15
                   > Symbol Mandatories    16
                   > Heraldic Crest			     17
                   > Logo Positioning 		   18
                   > Internal Branding		   19
                   > 'UL' Branding			      22
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                                                                   8

Our Logo
The University of Limerick's logo is our
corporate identity and should be used
on all communications representing the
University. It is a brand which unifies the
University, representing it to its many
audiences in the most compelling and
consistent manner.

The master UL logo is the horizontal
option. It uses both the UL Modern Green
and the UL Green colour as shown here.
Please ensure to use this logo on a white
background where possible.

                                              The symbol uses UL   The wordmark uses
                                                Modern Green.          UL Green.

Please see page 24 for all
the UL colour breakdowns.
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                                                                                                   9

Our Logo
There are two official University
of Limerick corporate logos, a
horizontal logo and a stacked
option.

 01. Horizontal logo
 The horizontal University logo is the
 preferred logo to be used when space
 or size is not restricted. The preferred
 and recommended colour choice is
 the two colour option, but we have
 a one colour logo option available
 where the two colour is not an option.
                                            Horizontal Logo: Two Colour

                                                                          Logo File Format Usage
                                                                          We have created various files formats
                                                                          for the various applications, either
                                                                          digital or print. A file can be identified
                                                                          by its extension: logo.png, logo.eps,
                                                                          and so on. Please see legend below
                                                                          indicating which file format is to be
                                                                          used for which output.
 02. Stacked logo
 The stacked option works well when
 available space is an issue, and allows                                                   All digital outputs such
 the University to be clearly signified                                    PNG     JPEG    as website and viewing
 without compromising legibility. The                                                      across devices.
 preferred and recommended colour
 choice is the two colour option, but we                                                   All print based
 have a one colour logo option available                                   AI      EPS     outputs, such as
 where the two colour is not an option.                                                    brochures and flyers.

                                             Stacked Logo: Two Colour
Brand Guidelines Version 01. 2020 - University of Limerick
UL | Guidelines 2020                                                                                                                                                                          10

Master Logo Misuse
Please don’t change the proportion,
composition, or orientation of the
crest and/or logotype.

01. Do not alter the size of the symbol.         02. Do not alter the size of the type.        03. D
                                                                                                    o not alter, rotate or move any               04. Don’t change the colour of the logo.
                                                                                                   element of the logo.

 05. Don’t place the master logo on the image   06. D
                                                      on’t place the master logo on colours    07. D
                                                                                                     on’t place the master logo on the heritage
      that will compromise legibility.               that will compromise legibility.               green as this compromise legibility.
UL | Guidelines 2020                                                                                                                                                                                      11

Logo Versions                                                                                                               Our Master Logos
                                                                                                                            Both the two colour and one colour logos can be placed
                                                                                                                                                                                      White Logos
                                                                                                                                                                                      The white mono
                                                                                                                            on white backgrounds or tints from the mono colours.      logos can be placed
                                                                                                                            The one spot colour logo is in UL Green (Pantone 7729)    onto either of the
Sometimes our logo will be required to sit on a                                                                             and should only ever be used when two or full colour is
                                                                                                                            not an option.
                                                                                                                                                                                      University's Heritage
                                                                                                                                                                                      or UL Greens, on

coloured background. We have logo versions                                                                                  Never place the master logos on the secondary colours
                                                                                                                            or on colours that are outside of the brand colours or
                                                                                                                                                                                      black or across the
                                                                                                                                                                                      secondary palette.

for this, for both the horizontal logo and the                                                                              that compromise legibility.                               Black Logos
                                                                                                                            We have created a Master Alternative Logo which can
stacked logo, in full colour and mono.
                                                                                                                                                                                      The black logo is to be
                                                                                                                            be placed on the UL Green and UL Heritage Green           placed only on white.
                                                                                                                            when appropriate (see below).

Master Logos                                                                    Master Alternative Logo                     Master Logo White on Secondary Colours

 Two Colour on White              One Colour Pantone 7729 on White
                                                                                    Alternative Logo on UL Green

 Two Colour on 10% of Limestone   One Colour Pantone 7729 on 10% of Limestone       Alternative Logo on UL Heritage Green

 White Logo on UL Green           White Logo on UL Heritage Green               We can place the Master
                                                                                Alternative Logo on the UL Green
                                                                                and UL Heritage Green when
                                                                                printing large format and across
                                                                                digital applications. Permission
                                                                                has to be sought from the UL
                                                                                Design Team before printing or
                                                                                implementing this logo.
UL | Guidelines 2020
                2019                       12

Clear Space
Our logo needs room to breathe. Use
the uppercase ‘M’ of the Limerick to
ensure it always has enough space.

                          X

                                       X
UL | Guidelines 2020                                                      13

Minimum size
Our logo deserves to be seen. When
it does need to be used small, our
minimum size ensures it is still legible.

                  Print         Digital

                  30mm
                                120px

                                            Avatar
                                            We can use the stacked logo
                                            across all social media.

Minimum size
The minimum size is based on
the length of the logo.
Print – 30mm
Digital – 120px
A4
UL | Guidelines 2019                                                                                                                      14

                                A4 /A3 /A2 /6 Sheet

Maximum size                    We can calculate the
                                maximum size by using
                                a three column rule.

Our logo deserves to be seen,

                                         10mm

                                                                                                                                10mm
but with consideration.           15mm                                                                                                 10mm

This is a guide on how to                                                                                      Ollscoil Luimnigh
                                                                                                           University of Limerick
calculate an approximate size                                                                             Dr Des Fitzgerald, M.D.

per application size based on                    1              2        3
                                                                                                            Uachtarán/President

the UL letterhead.                                         3 Cols Wide

                                                13.5   2      x12

                                                 1             2         3   4   5   6   7   8   9   10          11        12

  Maximum size
  The maximum size is based
  on the length of the logo.
  Print A4 – 45/50mm Wide
UL | Guidelines 2020                15

Wordmark Component
The University of Limerick logo
comes in two parts; the symbol
and the wordmark.
The wordmark is comprised of
the text and is an important part
of the entire University logo.

The wordmark component has
been carefully crafted to work
across printed collateral and
likewise for a digital audience.
UL | Guidelines 2020
                2019                                                       16

Symbol Mandatories
Our new logo has been created
for a modern world, while                01.
                                                     01.   Flag Masts
staying true to its heritage.                        02.   River Shannon

Inspired by the history of the
University the new logo uses three
key graphic elements from the coat
of arms; Irish Elk, Tau Cross and King
John's Castle with the addition of the
two flags masts and the river Shannon.

The University motto "Wisdom for
Action" / "Eagna Chun Gnímh" can
be used as a seperate copyline on
branded materials where practical
such as on powerpoint presentations,
marketing and digital media.

                                               02.
UL | Guidelines 2020                                                          17

Heraldic Crest                                   Featured on the University
                                                 of Limerick parchment.

The University coat of arms is an
important part of our heritage. It will
appear on University parchments and
is used for ceremonial purposes only.

Heraldic Crest

Crest usage is outlined in an Appendix section
of the guidelines, available on request.
UL | Guidelines 2020
                2019                                                             18

Logo Positioning
For general print applications, the logo
should be placed in a left-hand corner
location and should be sized based on
a rule of a 3 column width.

Formats:

DL/A5/A4
           10mm

                                                                   10mm
   15mm                                                                   10mm

                                                    Ollscoil Luimnigh
                                                University of Limerick

                                               Dr Des Fitzgerald, M.D.
                                                 Uachtarán/President
                   1              2        3

                             3 Cols Wide

                  13.5   2      x12

                                                Sample UL Letterhead
UL | Guidelines 2020                                                                                                                                                                                                              19

Internal Branding Lock-ups
In official communications, it is recommended
that the Irish Language appears first and in a
bolder weight, as shown here.

                                                                                   Width of the 'L' x2               X-height of text is equal to the height                                Adjust text accordingly where
                                                                                                                          of the first line in the logo.                                    Irish language is not required.

Landscape Lock-up
The master logo and the text should be
                                                                                                         Dáin, Daonnachtaí agus                                             1
                                                                                                                                                                                           Arts,
divided by a single line and should use                                                                  Eolaíochtaí Sόisialta                                              2
                                                                                                                                                                                           Humanities
the size of the 'L' x2 in the logotype as a
spacing marker. The Irish should come                                                                    Arts, Humanities                                                   3              and Social
before the English and always be set in the
bolder weight. All internal branding text                           Line aligned with bottom of symbol   and Social Sciences                                                4              Sciences
must be set in Inter Bold (Irish) and Regular                                                                             A four line maximum limit.
(English) or if using an English only lock-up
then the text is set in Inter Bold.
                                                Landscape Lock-Up - Irish and English                                                                                                      Landscape Lock-Up - English

Stacked Lock-up
The master logo and the text should be
divided by a single line and should use
the size of the 'L' in the logotype as a                                                                      Line is the width of
                                                                                                               the internal text.
spacing marker (as shown). The Irish
should come before the English and                                                                                                                                                                                            1
always be set in the bolder weight and be
treated as per the Landscape lock up.           Width of the L x2   Dáin, Daonnachtaí agus                                   1                                              Arts, Humanities                                  2

                                                                    Eolaíochtaí Sόisialta                                   2                                               and Social Sciences                               3

                                                                    Arts, Humanities                                        3                                                                                                 4

                                                                    and Social Sciences                                     4

                                                                                                          A four line maximum limit.

                                                Stacked Lock-Up - Irish and English                                                                            Stacked Lock-Up - English
UL | Guidelines 2020                                                                                                               20

Internal Branding Lock-ups
Shown are samples of some of the
horizontal internal branding lock-ups for
both English (only) and Irish versions.

 The symbol uses
 UL Modern Green.
                                                     Arts,                                                Dáin, Daonnachtaí agus
 The wordmark                                        Humanities                                           Eolaíochtaí Sόisialta
 uses UL Green.                                      and Social                                           Arts, Humanities
                                                     Sciences                                             and Social Sciences

                                                     Corporate                                            Runaí Corparáideach
                                                     Secretary                                            Corporate Secretary

                       Landscape Lock-Up - English                Landscape Lock-Up - Irish and English
UL | Guidelines 2020                                                                                     21

Internal Branding - Additional Samples
Shown here are additional sample
internal brand lock-ups.

                                                       Bernal
                                                       Institute

                                                                               Bernal Institute

                                                       Kemmy
                                                       Business
                                                       School
                                                                               Kemmy Business
                                                                               School

                                   Landscape Lock-Up               Stacked Lock-Up - Irish and English
UL | Guidelines 2020                                                        22

'UL'
'UL' is an integral part of           'UL' letter forms set in Inter Font

University of Limerick and
will appear across different
collateral including student
communications.

'UL' letter forms can be reproduced
using the University of Limerick's
Inter font or Formula Condensed
Font only, see fonts on page 36
and 37. 'UL' must always be used in
conjunction with the University of
Limerick logo.

The treatment of 'UL' should follow
the master logo guidelines, see
pages 10 and 11 for guidance.
UL | Guidelines 2020
                2019                                       23

               Brand Elements
               Our Colour							                 24
               > Primary Colours					            25
               > Using Our Primary Colour				    26
               > Primary Colour In Use				       27
               > Secondary and Mono Colours			   29

                                                      03
               > Colour Combinations				         30
               > Secondary In Use					           31

               Our Typography 					              33
               > Type Styles						               34
               > Combining Our Typography			     38
               > Typography In Use					          39
               > Alternative Typefaces				       40

               Our Graphic Language				          41
               > Graphic Shapes 					            42
               > Graphic Patterns 					          43
UL | Guidelines 2020
                2019   24

Our Colour

Inspired by
the beauty of
our campus.
UL | Guidelines 2020                                                        25

Primary Colour
Inspired by our original crest, our                     UL Green
campus and our county. We share a                       PANTONE 7729 CP
                                                        CMYK 95.0.75.65
selection of greens as our primary                      RGB 0.88.68

colour palette. We are green.                           HEX 005844

Carefully applied brand colours will
impart a consistent look and feel to all
UL communications and touch points.

Our brand’s primary colour is UL Green
which is an integral part of the identity
system. It is supported by UL Modern
Green and UL Heritage Green. Both                       UL Modern Green
act to complement our core colour
and give extra depth to all our                         PANTONE 354 CP
branded communications.
                                                        CMYK 95.0.100.0
Please avoid using tints as this                        RGB 0.177.64
will dilute the brand impact.                           HEX 00B140

                                                        UL Heritage Green
                                                        PANTONE 3308 CP
                                                        CMYK 94.28.74.73
                                                        RGB 3.70.56
                             Green tones taken from     HEX 003726
                             the 1972 Heraldic Crest.

                                                        White
UL | Guidelines 2020                                                                                               26

Using our Primary Colours
UL Green is our core colour supported
by our Heritage Green for more official
communications and our Modern
Green for student facing applications.

                UL Heritage Green                          UL Green                             UL Modern Green

                                                                      +   For more student
                                                                          facing applications             Modern

        Heritage
                                    For more
                                    official branded
                                    communications
                                                       +
UL | Guidelines 2020     27

Primary Colours in use
UL | Guidelines 2020                                                                        28

Primary Colours in use

                                            2020
All key communications
should lead with the UL
primary colour palette. A
combination of the greens
and white will give extra
depth to our branded
communications.

     /      /     /

                                                               Bachelor of Arts

                                                                                    2019/20
                                                                                    Undergraduate Prospectus
                            Undergraduate                      in Performing Arts
                            Prospectus                         Undergraduate
                                                               Programmes

                            2019/20

                                               Undergraduate
                                               Prospectus
                                               2020
                            #studyatUL
UL | Guidelines 2020                                                                                                                                              29

                                                   Secondary Colours

Secondary & Mono Colours                            Shannon                     Sky                         Stone                      Marine
                                                    PANTONE 299 CP              PANTONE 600 CP              PANTONE 5403 CP            PANTONE 2767 CP

The secondary colours are used                      CMYK 86.8.0.0
                                                    RGB 0.163.224
                                                                                CMYK 85.35.0.10
                                                                                RGB 0.125.186
                                                                                                            CMYK 80.50.15.30
                                                                                                            RGB 45.89.128
                                                                                                                                       CMYK 100.90.10.77
                                                                                                                                       RGB 19.41.75

to add variety and flexibility when
                                                    HEX 00A3E0                  HEX 007DBA                  HEX 2D5980                 HEX 13294B

                                                    60%      40%         20%   60%      40%          20%   60%      40%         20%   60%      40%         20%
creating communications for all
of our varied audiences.
                                                    Marigold                    Golden Leaf                 Pumpkin                    Munster
The full secondary colour palette is
                                                    PANTONE 123 CP              PANTONE 137 CP              PANTONE 717 CP             PANTONE 1797 CP
available for use across the UL brand
                                                    CMYK 0.19.89.0              CMYK 0.41.100.0             CMYK 0.68.100.0            CMYK 2.97.85.7
assets. Our secondary colours have
                                                    RGB 255.199.44              RGB 255.163.0               RGB 212.93.0               RGB 203.51.59
been chosen to complement and work
                                                    HEX FFC72C                  HEX FFA300                  HEX D45D00                 HEX CB333B
alongside our primary colours. Where
possible use the secondary palette in
combination with the UL primary colours.           60%       40%         20%   60%      40%          20%   60%      40%         20%   60%      40%         20%

They can be used as accents or on larger
sections to add vibrancy and impact.

We have mono colours, these can be                  Salmon                       Autumnal Leaf              Copper                      Bronze
used for body copy, tables or for more
muted applications.                                 PANTONE 213 CP               PANTONE 209 CP             PANTONE 7567 CP             PANTONE Metallic 876 CP
                                                    CMYK 0.92.18.0               CMYK 20.97.40.58           CMYK 10.66.98.57            Foilco - 6815
                                                    RGB 227.28.121               RGB 111.38.61              RGB 137.83.47
                                                    HEX E31C79                   HEX 6F263D                 HEX 89532F

                                                   60%       40%         20%    60%      40%         20%   60%      40%         20%

                                           White     Limestone                   Pebble                     Granite                    Slate
                                                    30%            10%          30%            10%          30%           10%          30%           10%

                                                   PANTONE 443 CP              PANTONE 424 CP              PANTONE 445 CP             PANTONE 447 CP
                                                   CMYK 33.12.18.30            CMYK 30.20.19.58            CMYK 52.23.30.74           CMYK 50.30.40.90
                                                   RGB 145.157.157             RGB 112.115.114             RGB 80.87.89               RGB 55.58.54
                                                   HEX 919D9D                  HEX 707372                  HEX 505759                 HEX 373A36
UL | Guidelines 2020                                                                                                            30

Colours Combinations
Below we have set out a guide on ways to
combine our primary colour palette with
our secondary palette. Mono colours can
also be used where necessary.

Primary Colours Combinations               Secondary Colour Combinations:                     Mono Colours
                                           Shown with 2 and 3 secondary colour options.

01.                +        +                       +                                +    +
                                                                                              Mono colours are for functional
                                                                                              support and can be used for
02.                +                                +                                +    +   body text or in tables.

                                       &
03.                +                                +                                +    +

04.
                                                    +

The UL primary colour palette must
be used at all times in conjunction                 +
with the secondary colour palette
combinations. You do not need to
use all three colours of the primary
colours in combination.
Modern Green + 2 Tonal Combination
UL | Guidelines 2020                                                                                                                                                                                                                                                                                                                                                                                               31

Secondary Colours in use

All key communications should   Primary Colours + 2 Tonal Combination
lead with the UL primary
colour palette. A combination
of the greens and white
will give extra depth to our

                                                                          2019/20
                                                                          Undergraduate Prospectus
branded communications.

                                                                                                               Bachelor of Arts
                                                                                                               in Performing Arts
                                                                                                               Undergraduate
                                                                                                               Programmes

                                                                                                     3 Tonal Combination

                                                                                                       Faculty of
                                                                                                                                                                                                                             Applicants are required to hold at   and Communication Graphics/

                                                                                                                                               Course Info

                                                                                                                                                                                                        Entry Requirements

                                                                                                                                                                                                                                                                                                       NFQ Level 8 Major Award Honours Bachelor Degree
                                                                                                                                                                                                                                                                                                       (Bioscience or Environmental Science or Industrial Biochemistry or Pharmaceutical & Industrial Chemistry)
                                                                                                                                                                                                                                                                                                                                                                                                        LM123 Biological and Chemical Sciences
                                                                                                                                                              CAO Points 2017:         413
                                                                                                                                                                                                                             the time of enrolment the            Technical Drawing. OR grade
                                                                                                                                                              Course Length:           4 Years                               established Leaving Certificate      O3/H7 in Mathematics and
                                                                                                                                                              Average Intake:          400                                   (or an approved equivalent) with     grade H4 in one of the following:
                                                                                                                                                                                                                             a minimum of six subjects which      Agricultural Science, Applied
                                                                                                                                                              Course Director:         Dr Achim

                                                                                                       Science &
                                                                                                                                                                                                                             must include: Two H5 (Higher         Mathematics, Biology, Chemistry,
                                                                                                                                                                                       Schmalenberger
                                                                                                                                                                                                                             Level) grades and Four O6            Physics, Physics with Chemistry.
                                                                                                                                                                                                                             (Ordinary Level) grades or four
                                                                                                                                                                                                                             H7 (Higher Level) grades.            A Special Mathematics (Higher
                                                                                                                                                                                                                             Subjects must include                Level) Examination will be offered

                                                                                                                                               Enquiries
                                                                                                                                                              Email: arts@ul.ie                                              Mathematics, Irish or another        at UL following the Leaving

                                                                                                       Engineering
                                                                                                                                                                                                                             language, and English.               Certificate results for those
                                                                                                                                                              Tel:       00 353 61 202015
                                                                                                                                                                                                                                                                  students who did not achieve the
                                                                                                                                                              Web:       www.ul.ie/admissions-askus                          In addition, applicants must         Mathematics requirement.
                                                                                                                                                                                                                             hold a minimum grade H4 in
                                                                                                                                                                                                                             Mathematics and a Grade O6/          We welcome applications
                                                                                                                                                                                                                             H7 in any one of the following:      from mature students. Mature
                                                                                                                                                                                                                             Agricultural Science, Biology,       applicants must apply through

                                                                                                       Dámh na hEolaíochta
                                                                                                                                                                                                                             Chemistry, Engineering, Physics,     the Central Applications Office
                                                                                                                                                                                                                             Physics with Chemistry, Applied      (CAO) by 1 February.
                                                                                                                                                                                                                             Maths, Technology, Design

                                                                                                       agus Innealtóireachta

                                                                                                                                                                                                                             Why study Biological
                                                                                                                                                                                                                             and Chemical
                                                                                                                                                                    Nicole Meagher                                           Sciences at UL?

                                    Bachelor of Arts

                                                                                                                                                  Student Profile
                                                                                                                                                                    Ullorerem iustio. Pudae min pa
                                                                                                                                                                    perorrupta sinvelliquis necum
                                                                                                                                                                    reperum qui doloreiciume ne nossi
                                                                                                                                                                                                                             This entry route is designed to provide you
                                                                                                                                                                    optati occatem quaspic tectiunt,                         with a gateway to better choice if you’re
                                                                                                                                                                    nem aliquam faccaborecae
                                                                                                                                                                    conseriam haribusda sum et
                                                                                                                                                                                                                             unsure which area you’d like to study.
                                                                                                                                                                    restibus utentio.
                                                                                                                                                                                                                             You can avail of a broad common first year which will
                                                                                                                                                                    Ipis a consequid molestet
                                                                                                                                                                                                                             introduce you tovarious topics in Biological and Chemical
                                                                                                                                                                    quam etur aut fugiam volorem
                                                                                                                                                                    porporerum dolutam eum derit int                         Sciences. Having gained a better understanding of each

                                    in Performing Arts
                                                                                                                                                                    modistet essi optibea quissint.                          subject area, you then choose your preferred pathway to
                                                                                                                                                                                                                             specialise for the remaining 3 years of your degree
                                                                                                                                                                                                                             programme. At UL, you get to try before you decide.

                                                                                                                                                                                                                             Science requires a fundamental understanding of the key
                                                                                                                                                                                                                             areas of biology and chemistry and the LM123 Biological
                                                                                                                                                                                                                             and Chemical Sciences at the University of Limerick
                                                                                                                                                                                                                             offers prospective students an opportunity to develop a
                                                                                                                                                                                                                             core competency in both scientific areas in their first year
                                                                                                                                                                                                                             at University. LM123 Biological and Chemical Sciences is
                                                                                                                                                                                                                             a gateway from Year 2 to a degree in either:

                                                                                                                                                                                                                             ¬ BSc Bioscience OR

                                                                                                                                                                                                                             ¬ BSc Environmental Science OR

                                    Undergraduate
                                                                                                                                                                                                                             ¬ BSc Industrial Biochemistry OR

                                                                                                                                                                                                                             ¬ BSc Pharmaceutical and Industrial

                                    Programmes                          ul.ie                                                                                                                                                Having selected LM123 Biological and Chemical Sciences
                                                                                                                                                                                                                             you will be requested to rank the 4 degree options in
                                                                                                                                                                                                                             order of your preference during Semester 2. In the event
                                                                                                                                                                                                                             that a programme is oversubscribed, places will be
                                                                                                                                                                                                                             allocated based on UL exam performance.

                                                                                                                                                                                                                                                                                                                                                                                                                   62

                                                                                                     Where possible - match the
                                                                                                     colour tones in the image to
                                                                                                     the best tonal combination.
2019
UL | Guidelines 2020                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 32
                                                                  Master Colours & Secondary Tonal Pairings

                                                                                                                                                                                                                                          Applicants are required to hold                    For certain subjects, additional

                                                                    Faculty of

                                                                                                                                         Course Info

                                                                                                                                                                                                                   Entry Requirements

                                                                                                                                                                                                                                                                                                                                            NFQ Level 8 Major Award Honours Bachelor Degree | Baitsiléir Ealaíon
                                                                                                                                                                                                                                                                                                                                            (in conjunction with Mary Immaculate College)
                                                                                                                                                                                                                                                                                                                                                                                                           LM002 Bachelor of Arts
                                                                                                                                                        CAO Points 2017:            360
                                                                                                                                                                                                                                          at the time of enrolment the                       special qualifications specific to
                                                                                                                                                        Course Length:              4 Years                                               established Leaving Certificate                    individual subjects or disciplines
                                                                                                                                                        Average Intake:             400                                                   (or an approved equivalent)                        may be determined by the
                                                                                                                                                                                                                                          with a minimum of six subjects                     respective departments in
                                                                                                                                                        Course Director:            Dr James Carr
                                                                                                                                                                                                                                          which must include: Two H5                         accordance with Academic

                                                                    Arts, Humanities
                                                                                                                                                                                                                                          (Higher level) grades and Four O6                  Council regulations.

Colour Combinations in use.
                                                                                                                                                                                                                                          (Ordinary level) grades or four H7
                                                                                                                                                                                                                                          (Higher Level) grades. Subjects                    Applications are especially
                                                                                                                                                                                                                                          must include Mathematics, Irish                    welcome from Mature Students.

                                                                                                                                         Enquiries
                                                                                                                                                        Email: arts@ul.ie                                                                 or another language, and English.                  Mature applicants must apply
                                                                                                                                                                                                                                                                                             through the Central applications
                                                                                                                                                        Tel:       00 353 61 202015

                                                                    & Social Sciences
                                                                                                                                                                                                                                          Note: Grade F6 in Foundation                       Office (CAO) by 1 February.
                                                                                                                                                        Web:       www.ul.ie/admissions-askus                                             Mathematics also satisfies the
                                                                                                                                                                                                                                          minimum entry requirements.                        Certain FETAC awards are
                                                                                                                                                                                                                                          Foundation mathematics is not                      acceptable in fulfilling admission
                                                                                                                                                                                                                                          reckonable for scoring purposes.                   requirements for this programme
                                                                                                                                                                                                                                                                                             – go to www.ul.ie/courses/
                                                                                                                                                                                                                                          In addition, students wishing                      FETAC for a full list of modules.

                                                                    Dámh na nDán, na nDaonnachtaí
                                                                                                                                                                                                                                          to study a Language must hold
                                                                                                                                                                                                                                          a minimum H4 grade in that
                                                                                                                                                                                                                                          language, with the exception of

                                                                    agus na nEolaíochtaí Sóisialta.                                                                                                                                       beginners German or beginners
                                                                                                                                                                                                                                          Spanish where a H4 grade in a
                                                                                                                                                                                                                                          language other than English is
                                                                                                                                                                                                                                          required. Specialist requirement
                                                                                                                                                                                                                                          in Mathematics also – for
                                                                                                                                                                                                                                          those studying Economics or
                                                                    If your talents and interests lie in                                                                                                                                  Mathematics.
                                                                    subjects such as languages, history,
                                                                    sociology, cultural studies, music,
                                                                    politics or law, this faculty is an

                                                                                                                                                                                                                                          Why study a
                                                                    excellent choice. It is renowned for                                                      Nicole Meagher

                                                                                                                                            Student Profile
                                                                    the quality of its teaching and its

                                                                                                                                                                                                                                          Bachelor of
                                                                    commitment to research.                                                                   Ullorerem iustio. Pudae min pa
                                                                                                                                                              perorrupta sinvelliquis necum
                                                                                                                                                              reperum qui doloreiciume ne nossi
                                                                                                                                                              optati occatem quaspic tectiunt,

                                                                                                                                                                                                                                          Arts at UL?
                                                                                                                                                              nem aliquam faccaborecae
                                                                                                                                                              conseriam haribusda sum et
                                                                                                                                                              restibus utentio.

                                                                                                                                                              Ipis a consequid molestet
                                                                                                                                                              quam etur aut fugiam volorem
                                                                                                                                                                                                                                          At the University of Limerick, we deliver

                                       2019/20
                                       Undergraduate Prospectus
                                                                                                                                                              porporerum dolutam eum derit int
                                                                                                                                                              modistet essi optibea quissint.                                             an Arts Degree which is flexible and wide-
                                                                                                                                                                                                                                          ranging, offering 19 subjects in all.
                                                                                                                                                                                                                                          You can study a combination of subjects — as Single
                                                                                                                                                                                                                                          Honours or Joint Honours — from across the Faculty of
                                                                                                                                                                                                                                          Arts, Humanities and Social Sciences: from familiar arts
                                                                                                                                                                                                                                          subjects such as English, French, German, or History, to
                                                                                                                                                                                                                                          newer subjects such as Linguistics with TESOL (Teaching
                                                                                                                                                                                                                                          English to Speakers of Other Languages). In the course of
                                                                                                                                                                                                                                          your study you will have opportunities — unique to the UL
                                                                                                                                                                                                                                          curriculum — to work, to travel, and to study abroad

                                                                                                                                                                                                                                          ¬ You want to choose from a                        ¬ You want to engage

                                                                                                                                                                                                                   Studying Arts at UL:
                                                                                                                                                                                                                                            wide range of subjects at                          critically and analytically
                                                                                                                                                                                                                                            an institution where you can                       with the world around you;
                                                                                                                                                                                                                                            benefit from real-world work
                                                                                                                                                                                                                                            experience and can live and                      ¬ You want to develop skills
                                                                                                                                                                                                                                            study in another country;                          that will enhance your
                                                                                                                                                                                                                                                                                               career and, in the broadest
                                                                                                                                                                                                                                          ¬ You wish to communicate                            sense, your contribution to
                                                                                                                                                                                                                                            your own ideas effectively                         society.
                                                                                                                                                                                                                                            and persuasively;

                                                                                                                                                                                                                                                                                                                                                                                                                   62

                                                                                 Master Colours

                       Product                                                                                                                                                                                                                                                  Applicants are required to hold       For certain subjects, additional

                                                                                                                                                                               Course Info

                                                                                                                                                                                                                                                           Entry Requirements

                                                                                                                                                                                                                                                                                                                                                                                                                                    NFQ Level 8 Major Award Honours Bachelor Degree
                                                                                                                                                                                                                                                                                                                                                                                                                                    (Irish Traditional Music / Irish Traditional Dance /Contemporary Dance / Voice / World Music
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         LM026 Bachelor of Arts in Performing Arts
                                                                                                                                                                                              CAO Points 2017:                     360
                                                                                                                                                                                                                                                                                at the time of enrolment the          special qualifications specific to
                                                                                                                                                                                              Course Length:                       4 Years                                      established Leaving Certificate       individual subjects or disciplines
                                                                                                                                                                                              Average Intake:                      400                                          (or an approved equivalent)           may be determined by the
                                                                                                                                                                                                                                                                                with a minimum of six subjects        respective departments in
                                                                                                                                                                                              Course Director:                     Dr. Niall Keegan
                                                                                                                                                                                                                                                                                which must include: Two H5            accordance with Academic

                       Design and
                                                                                                                                                                                                                                                                                (Higher level) grades and Four O6     Council regulations.
                                                                                                                                                                                                                                                                                (Ordinary level) grades or four H7
                                                                                                                                                                                                                                                                                (Higher Level) grades. Subjects       Applications are especially

                                                                                      Irish World
                                                                                                                                                                                                                                                                                must include Mathematics, Irish       welcome from Mature Students.

                                                                                                                                                                               Enquiries
                                                                                                                                                                                              Email: arts@ul.ie                                                                 or another language, and English.     Mature applicants must apply
                                                                                                                                                                                                                                                                                                                      through the Central applications
                                                                                                                                                                                              Tel:       00 353 61 202015
                                                                                                                                                                                                                                                                                Note: Grade F6 in Foundation          Office (CAO) by 1 February.
                                                                                                                                                                                              Web:       www.ul.ie/admissions-askus                                             Mathematics also satisfies the

                                                                                      Academy of
                                                                                                                                                                                                                                                                                minimum entry requirements.           Certain FETAC awards are
                                                                                                                                                                                                                                                                                Foundation mathematics is not         acceptable in fulfilling admission
                                                                                                                                                                                                                                                                                reckonable for scoring purposes.      requirements for this programme

                       Technology
                                                                                                                                                                                                                                                                                                                      – go to www.ul.ie/courses/
                                                                                                                                                                                                                                                                                In addition, students wishing         FETAC for a full list of modules.
                                                                                                                                                                                                                                                                                to study a Language must hold

                                                                                      Music and Dance
                                                                                                                                                                                                                                                                                a minimum H4 grade in that
                                                                                                                                                                                                                                                                                language, with the exception of
                                                                                                                                                                                                                                                                                beginners German or beginners
                                                                                                                                                                                                                                                                                Spanish where a H4 grade in a
                                                                                                                                                                                                    Nicole Meagher

                                                                                                                                                                                  Student Profile
                                                                                                                                                                                                                                                                                language other than English is
                                                                                                                                                                                                                                                                                required. Specialist requirement
                                                                                                                                                                                                    Ullorerem iustio. Pudae min pa                                              in Mathematics also – for

                                                                                      Dámh Chruinne Éireann
                                                                                                                                                                                                    perorrupta sinvelliquis necum                                               those studying Economics or
                                                                                                                                                                                                    reperum qui doloreiciume ne nossi                                           Mathematics.
                                                                                                                                                                                                    optati occatem quaspic tectiunt,

                                                                                      Rince agus Ceol                                                                                               nem aliquam faccaborecae
                                                                                                                                                                                                    conseriam haribusda sum et

                       Undergraduate
                                                                                                                                                                                                    restibus utentio.

                                                                                                                                                                                                                                                                                Why study
                                                                                                                                                                                                    Ipis a consequid molestet

                       Programmes
                                                                                                                                                                                                    quam etur aut fugiam volorem
                                                                                                                                                                                                    porporerum dolutam eum derit int
                                                                                                                                                                                                    modistet essi optibea quissint.

                                                                                                                                                                                                                                                                                Performing
                       ul.ie                                                                                                                                                                                                                                                    Arts at UL?
                                                                                                                                                                                                                                                                                At the University of Limerick, we deliver
                                                                                                                                                                                                                                                                                an Arts Degree which is flexible and wide-
                                                                                                                                                                                                                                                                                ranging, offering 19 subjects in all.
                                                                                                                                                                                                                                                                                You can study a combination of subjects — as Single
                                                                                                                                                                                                                                                                                Honours or Joint Honours — from across the Faculty of
                                                                                                                                                                                                                                                                                Arts, Humanities and Social Sciences: from familiar arts
                                                                                                                                                                                                                                                                                subjects such as English, French, German, or History, to
                                                                                                                                                                                                                                                                                newer subjects such as Linguistics with TESOL (Teaching
                                                                                                                                                                                                                                                                                English to Speakers of Other Languages). In the course of
                                                                                      The Irish World Academy of Music and Dance                                                                                                                                                your study you will have opportunities — unique to the UL
                                                                                      is a centre of academic and performance                                                                                                                                                   curriculum — to work, to travel, and to study abroad
                                                                                      excellence, housed at the University of
                                                                                      Limerick. It offers a suite of courses in music,
                                                                                      dance and related subject areas.                                                                                                                                                          ¬ You want to choose from a           ¬ You want to engage

                                                                                                                                                                                                                                                           Studying Arts a
                                                                                                                                                                                                                                                                                  wide range of subjects at             critically and analytically
                                                                                                                                                                                                                                                                                  an institution where you can          with the world around you;
                                                                                      The Irish World Academy of Music and                                                                                                                                                        benefit from real-world work
                                                                                                                                                                                                                                                                                                                      ¬ You want to develop skills
                                                                                      Dance resides on the North Bank, lying at                                                                                                                                                   experience and can live and
                                                                                                                                                                                                                                                                                                                        that will enhance your
                                                                                                                                                                                                                                                                                  study in another country;
                                                                                      the foot of the Living Bridge which links both                                                                                                                                                                                    career and, in the broadest
                                                                                      sides of the campus. The Academy houses                                                                                                                                                   ¬ You wish to communicate               sense, your contribution to
UL | Guidelines 2020
                2019   33

Our Typography

Inspired by our
heritage and
our spirit.
UL | Guidelines 2020                                    34

Type Styles
Our type plays an important role in
expressing the University's many
needs - from sophisticated to more
expressive applications.

                 Heritage             Modern   Spirit
UL | Guidelines 2020
                2019                                           35

UL Heritage Typeface

                       Saol is an interpretation of a
                       traditional style but drawn with
                       present-day needs in mind. The font
                       offers modern conveniences that the
                       19th-century families did not: a wide

abcdefghijklmn
                       range of weights, broad language
                       support, and a set of opulent swash
                       italic caps.

                       Saol is chosen as UL's serif font and
                       paired with modern sans fonts. It
                       is used for larger to small headings

opqrsaoltuvwxyz
                       across printed and even digital
                       applications.

ABCDEFGHIJKLMN         Light
                       Medium
OPQRSTUVWXYZ           Medium Italic

0123456789!?#€         All brand fonts are available for
                       use by UL Design Team and also
                       contracted UL Design Agencies.
UL | Guidelines 2020                                           36

UL Modern Typeface

                       Inter is a free and open source font
                       family. Inter is a typeface specially
                       designed for user interfaces with
                       a focus on high legibility of small-

abcdefghinterjkl
                       to-medium sized text on computer
                       screens. The family features a tall
                       x-height to aid in readability of
                       mixed-case and lower-case text.

mnopqrstuvwxyz         Light
                       Regular

ABCDEFGHIJKLMN         Medium
                       Semi Bold

OPQRSTUVWXYZ
                       Bold
                       Extra Bold
                       Black
0123456789!?#€         All brand fonts are available for
                       use by UL Design Team and also
                       contracted UL Design Agencies.
UL | Guidelines 2020
                2019

UL Spirit Typeface                               A pioneering 37

                                                 spirit is still
Formula Condensed has been chosen
to express the pioneering spirit of the
University.

This spirit remains true today as we
continue to be agile in responding to
challenges and proactive in generating
innovative solutions both inside and
outside the lecture theatre. This is a quality
we want to hold on to as we enter a more
established era for the University as it is
necessary to future proof our success.

                                                 very much
abcdeformulaghi
jklmnopqrstuvw
xyzABCDEFGHJKLM
NOPQ RSTUVWXYZ
0123456789

All brand fonts are available for
use by UL Design Team and also
contracted UL Design Agencies.
UL | Guidelines 2020                                                                                                                                                              38

Combining Our Typography
We vary the use of our fonts
depending on when we want to
be expressive or functional.

Expressing our voice                                       Defining a hierarchy                                      Functional purposes

                                                              Closing date                                                Website Privacy Notice
                                                              for application                                             University of Limerick Campus respects your right
                                                                                                                          to privacy and our obligations under the Data

    Study
                                                                                                                          Protection Acts 1988 and 2003 (“Data Protection
                                                              Starting September 2019                                     Legislation”). We are not responsible for the content
                                                                                                                          or the privacy policies of websites accessed by
                                                                                                                          any external links. Please consult the privacy
                                                                                                                          statements for such websites for information on the
                                                                                                                          policies and practices under which they operate.
                                                               Requirements
                                                               Once you have applied you should receive a                 This statement on data protection and privacy

    at UL
                                                               confirmation email with the detail that you have           does not represent a contractual undertaking by
                                                               submitted. You should also receive a separate email        University of Limerick Campus and as noted above,
                                                               confirming payment of application fee. Applications        University of Limerick Campus reserves the right to
                                                               to undergraduate programmes are not normally               review and amend any part of these Terms any time
                                                               considered until after the closing date. Details           without notice. You should therefore consult the
                                                               of closing dates are available from www.ul.ie/             Terms regularly to view the then applicable Terms.
                                                               admissions under the section Applying to UL.

We use Formula Condensed Bold for bold statement           In most instances, our typefaces, Saol & Inter,           When our information is functional, we use Inter, we can
headlines. Formula Condensed should always appear in       are used together, combined with Formula.                 use different weights to define a clear hierarchy.
every application, except at most functional levels such
as terms and conditions, forms etc. Headline font sizes                                                              • Inter Bold for sub-headings
will vary depending on the communication type and                                                                    • Inter Medium or Regular for body copy
requirements.
UL | Guidelines 2020
                2019                                                                                                                                                                                                                                                           39

Typography in use

  Primary Heading           Secondary Heading   Body Copy                                                                           Primary Heading                   Body Copy Intro        Body Copy
  Formula Condensed         Saol Medium         Inter Medium                                                                        Saol Medium                       Inter Bold             Inter Medium
  Short headline            Short headline      Course Details / URL                                                                Short headline                    Pull out / para        Left aligned
  Left aligned              Left aligned        Left aligned                                                                        Left aligned                      Left aligned

                                                                           Introduction

            Biological
                                                                           Our goal above all else is to build the                                                                                                                Our student body of 113 in 1972 rose to
                                                2019/20
                                                Undergraduate Prospectus

                                                                                                                                                                                                                                  circa 16,000 in 2019. The development
                                                                           academic reputation of the university.                                                                                                                 of our student facilities has been
                                                                           We can do that in many ways: through our                                                                                                               extraordinary, and we now offer on-site
                                                                                                                                                                                                                                  accommodation to 20% of students.
                                                                           commitment to research and educational

            and Chemical
                                                                           excellence, through our community of                                                                                                                   With a pioneering emphasis on work
                                                                                                                                                                                                                                  experience through partnership with
                                                                           students and staff, through our inclusivity                                                                                                            enterprise, almost all of our students are
                                                                           and diversity, through our contribution to                                                                                                             employed within a year of graduating.

            Sciences
                                                                                                                                                                                                                                  While many stay in the region and have
                                                                           civic society, and through our ambition                                                                                                                helped build the economy of the Mid-
                                                                           and scope for the 50 years to come.                                                                                                                    West region, our alumni can be found in
                                                                                                                                                                                                                                  all walks of life and leadership positions
                                                                                                                                                                                                                                  throughout the world.
                                                                           It is crucial that we get this right.       able to engage students and better at
            Undergraduate                                                  As we developed this plan, we had           incorporating 21st-century technology
                                                                                                                                                                                                                                  Our city and region have always been
                                                                           constructive engagements with a wide        platforms. We need to be more diverse
            Programmes                                                     range of stakeholders, including our        and more inclusive, more international
                                                                                                                                                                                                                                  closely knitted to everything we do in UL.
                                                                                                                                                                                                                                  We have always promoted access in a
                                                                           staff, students and alumni; our Governing   and more flexible.
                                                                                                                                                                                                                                  region that, traditionally, has had one of
                                                                           Authority; our Foundation; and our wider
                                                                                                                                                                                                                                  the lowest rates of student progression
                                                                           community. Each stakeholder played a        Thankfully, our plan has been developed
                                                                                                                                                                                                                                  to third level. We have an exceptional
                                                                           crucial role in helping us to refine this   on the strongest of foundations. In our
                                                                                                                                                                                                                                  track record of engaging with enterprise
                                                                           strategic plan, giving us the opportunity   short history, we have graduated more
                                                                                                                                                                                                                                  and public services, particularly in
                                                                           to convey an institutional vision for the   than 100,000 students and, in 2019, we
                                                                                                                                                                                                                                  teaching and healthcare. However,
                                                                           future that has the flexibility to meet     were ranked as University of the Year
                                                                                                                                                                                                                                  rejuvenating the city and region is an
                                                                           the diverse and changing needs of           (Sunday Times) and Best Campus.
                                                                                                                                                                                                                                  ongoing process, and we intend
                                                                           government, our industry partners and
                                                                                                                                                                                                                                  to do more.
                                                                           the wider community, which we serve.        We have outstanding academic and
                                                                                                                       professional staff who are committed
                                                                                                                                                                                                                                  Covering an area of 366 acres,
                                                                           Over time, four key themes emerged          to attaining the highest standards of
                                                                                                                                                                                                                                  UL possesses one of the most
                                                                           that inform the way we think about          education and to conducting world-class
                                                                                                                                                                                                                                  spectacular and environmentally
                                                                           the university:                             research and who have shown great
                                                                                                                                                                                                                                  conscious third-level campuses in the
                                                                                                                       loyalty to and affection for UL.
                                                                                                                                                                                                                                  world. Core to our ambition for the
                                                                           ›   Transforming learning                                                                                                                              campus is the attainment of the highest
                                                                           ›   Digital transformation                  We can boast unrivalled sports and
                                                                                                                                                                                                                                  standards of sustainability and climate
                                                                           ›   City and culture                        cultural facilities, including the Irish
                                                                                                                                                                                                                                  protection while making it more liveable
                                                                           ›   Health and wellbeing                    World Academy of Music and Dance, the
                                                                                                                                                                                                                                  and integrated for students.
                                                                                                                       Irish Chamber Orchestra, the UL Sport
                                                                           These themes are key as we seek to          Arena, Ireland’s first 50-metre swimming
                                                                           develop our educational programmes          pool, an international running track, the
                                                                           and ways of teaching so that we are         National Self Portrait Collection of Ireland                       Small Group Teaching School of Design
                                   ul.ie                                   more experiential, more problem-            and the University Concert Hall.
                                                                           based, more entrepreneurial, more

                                                                           10                                                                              UL@50                        Strategic Plan 2019 ̶ 2024                                                        11
UL | Guidelines 2020                                                                                       40

Alternative Fonts
Alternative fonts have been selected for when the              It is paramount to always use the brand fonts
                                                               first and foremost and they are available for

UL brand fonts are not available. These alternative            use by the UL Design Team and contracted
                                                               UL Design agencies. However, alternative
                                                               fonts have been selected for cases when
fonts are open source fonts and can be downloaded              the UL brand fonts are not available. These
                                                               alternative fonts are open source fonts and
for free. It is paramount to always use the brand              can be downloaded for free.

fonts first and foremost.

    Brand fonts           Alternative fonts

    Saol                 Cormorant Garamond
    Inter                 Inter               or   Helvetica
    Formula              Roboto Condensed
UL | Guidelines 2020
                2019   41

Our Graphic Language

Inspired by natural
and artificial
physical features
of the campus.
UL | Guidelines 2020                                                  42

Graphic Shapes
The University graphic shapes are unique
to the University and its overall identity.
We looked to the campus architecture for
inspiration, creating an array of shapes
based on the many building. These shapes      Shape #01

are used to build a distinctive graphic
language for the University.

                                                          Shape #03

                                Shape #02
UL | Guidelines 2020                                                                                                                     43

Graphic Patterns
Inspired by the campus topography, the               Combining Colour Shapes and Patterns

river Shannon and the living bridge. The
patterns are used as building block.                                        Solid Colour Shape

Pattern 01 A           Pattern 01 B   Pattern 01 C
                                                         Background
                                                         Colour
                                                                       +
                                                                                                      +

                                                                                                 Pattern within a Shape

                                                     Example 01.
Pattern 02 A           Pattern 02 B   Pattern 02 C

                                                                                                                               Large
                                                                                                                               Pattern

                                                        Solid Colour
                                                        in Shape

                                                                                                            White Background

                                                     Example 02.
UL | Guidelines 2020
                2019                              44

                   Imagery

                                             05
                   Introduction 		      45
                   University Moments   46
                   Green Campus 		      48
                   Stock Photography    49
UL | Guidelines 2020                  45

Imagery
Photography is central to our
identity. Our images depict
student life, the green campus
and the various faculties.
All images are available on request
from Marketing & Comms.
UL | Guidelines 2020                 46

University Moments
University moments are
about our students and
capturing theie shared
experience of studying at
University of Limerick.

When commissioning a photo
shoot please keep the following
guidelines in mind.

Health and Safety
All images used must adhere to
health and safety guidelines.

Visibility of other brands
Please ensure that all images are
removed of all other brands.

Permissions
All images used must have
the appropriate permissions in
accordance with GDPR. The
University’s image release form is
available here.

Diversity and balance
We strive to express an equal
gender balance in our imagery.
UL | Guidelines 2020   47

University Moments
UL | Guidelines 2020      48

Green Campus
We can use the unique
architecture and green
campus as a dynamic
architectural backdrop.
UL | Guidelines 2020                                                                                                                                    49

Stock Photography
When stock photography is required, the following         Do
                                                          • Does the image feel authentic?
                                                                                                             Don't
                                                                                                             • Using imagery that looks overly staged

steps will provide guidance on choosing the right         • Does it tell a story?
                                                          • Does it feel natural?
                                                                                                             • Use of imagery that is detached from
                                                                                                                the UL experience
                                                          • Does it reflect the diverse nature of student   • Use of thematic stock imagery
stock photography for UL. Stock is a last resort - only      body - gender, ethnicity, ability, age?

when the college image library is not suitable.
UL | Guidelines 2020
                2019               50

Brand in Action
UL Stationery 			        51
UL Pull Up Banners 		    52
UL Merchandise 		        53
UL Collateral Overview   54
UL Flyers & Covers 		    55

                              06
UL | Guidelines 2020   51

UL Stationery
UL | Guidelines 2020   52

UL Pull Up Banners
UL | Guidelines 2020   53

UL Merchandise
UL | Guidelines 2020                                                                                                                         54

UL Collateral Overview

Posters

                                                                                                          DL
                                 Brochures

                                 2020
                Open
                                                                                                               IRELAND

                                                             Flyers

                Day

                                                                               2019/20
                                                                               Undergraduate Prospectus
                                                                                                                   International
                                                                                                                   Student Guide

                                                                                                                   #studyinireland   ul.ie

                                             Undergraduate
                                             Prospectus
                                                               Product
                                             2020              Design and
                                                               Technology
                                                               Undergraduate
                                                               Programmes

                                                               ul.ie

                         ul.ie
UL | Guidelines 2020                                                                                                                                                                  55

UL Flyers & Covers

                                                                                                                                                           2019/20
                                                                                                                                                           Undergraduate Prospectus
                                                                       Biological

                                                                                                2019/20
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Niamh Browne
Branding and Design Officer

Niamh.Browne@ul.ie
+353 (0) 61 234913
University of Limerick,
Limerick, V94 T9PX,
Ireland.
ul.ie
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