Brand Guidelines Version 01. 2020 - University of Limerick
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UL | Guidelines 2019 2 Contents 01. Our Brand Brand Positioning 04 03. Brand Elements Our Colour 24 04. Imagery Introduction 45 Brand Attributes 05 > Primary Colours 25 University Moments 46 Brand Essence 06 > Using Our Primary Colour 26 Green Campus 48 > Primary Colour In Use 27 Stock Photography 49 > Secondary and Mono Colours 29 02. Our Logo > Colour Combinations 30 Our Logo 08 > Secondary In Use 31 05. Brand In Action Master Logo Misuse 10 Our Typography 33 UL Stationery 51 Logo Versions 11 > Type Styles 34 UL Pull Up Banners 52 Logo Clear Space 12 > Combining Our Typography 38 UL Merchandise 53 Logo Minimum Size 13 > Typography In Use 39 UL Collateral Overview 54 Wordmark Components 15 > Alternative Typefaces 40 UL Flyers & Covers 55 Symbol Mandatories 16 Heraldic Crest 17 Our Graphic Language 41 Logo Positioning 18 > Graphic Shapes 42 Internal Branding 19 > Graphic Patterns 43 'UL' Branding 22
UL | Guidelines 2020 2019 4 Brand Positioning Do differently to make a difference, 1. At University of Limerick you find a unique ethos and culture. (We do things differently and we have created an environment where you will have the freedom to do things at University of differently when you join us). 2. We inspire people to find their potential. (We don’t want to simply empower those who join us, we believe in more than imparting knowledge or granting power, we want to be a catalyst to help people discover what they can do Limerick. themselves and give them the tools to make a difference and make what they do matter). 3. W e work together for positive impact. (Collaboration and collective action are what has made us successful to date, this is how we will make the most impact. This is not just locally but globally by being outward looking and open).
UL | Guidelines 2020 2019 5 Brand Attributes Our brand attributes are key to understanding who we are and Confidence; how we act, they set the stage for the without being arrogant University today and for the future. Boldness; but always with rigour Ambition; but not just for ourselves, also for the communities we serve Integrity; while remaining creative Together; proactive collaboration is in our nature
UL | Guidelines 2020 6 Brand Essence Our Vision The University of Limerick will be an international leader, recognised for the success of its students, graduates and staff and solving global challenges with innovation. Our Mission Our mission is to shape and deliver on the needs of individuals and society, in a dynamic and agile environment, advancing knowledge through scholarship.
UL | Guidelines 2020 7 Our Logo Our Logo 08 02 > Master Logo Misuse 10 > Logo Versions 11 > Logo Clear Space 12 > Logo Minimum Size 13 > Wordmark Components 15 > Symbol Mandatories 16 > Heraldic Crest 17 > Logo Positioning 18 > Internal Branding 19 > 'UL' Branding 22
UL | Guidelines 2020 8 Our Logo The University of Limerick's logo is our corporate identity and should be used on all communications representing the University. It is a brand which unifies the University, representing it to its many audiences in the most compelling and consistent manner. The master UL logo is the horizontal option. It uses both the UL Modern Green and the UL Green colour as shown here. Please ensure to use this logo on a white background where possible. The symbol uses UL The wordmark uses Modern Green. UL Green. Please see page 24 for all the UL colour breakdowns.
UL | Guidelines 2020 9 Our Logo There are two official University of Limerick corporate logos, a horizontal logo and a stacked option. 01. Horizontal logo The horizontal University logo is the preferred logo to be used when space or size is not restricted. The preferred and recommended colour choice is the two colour option, but we have a one colour logo option available where the two colour is not an option. Horizontal Logo: Two Colour Logo File Format Usage We have created various files formats for the various applications, either digital or print. A file can be identified by its extension: logo.png, logo.eps, and so on. Please see legend below indicating which file format is to be used for which output. 02. Stacked logo The stacked option works well when available space is an issue, and allows All digital outputs such the University to be clearly signified PNG JPEG as website and viewing without compromising legibility. The across devices. preferred and recommended colour choice is the two colour option, but we All print based have a one colour logo option available AI EPS outputs, such as where the two colour is not an option. brochures and flyers. Stacked Logo: Two Colour
UL | Guidelines 2020 10 Master Logo Misuse Please don’t change the proportion, composition, or orientation of the crest and/or logotype. 01. Do not alter the size of the symbol. 02. Do not alter the size of the type. 03. D o not alter, rotate or move any 04. Don’t change the colour of the logo. element of the logo. 05. Don’t place the master logo on the image 06. D on’t place the master logo on colours 07. D on’t place the master logo on the heritage that will compromise legibility. that will compromise legibility. green as this compromise legibility.
UL | Guidelines 2020 11 Logo Versions Our Master Logos Both the two colour and one colour logos can be placed White Logos The white mono on white backgrounds or tints from the mono colours. logos can be placed The one spot colour logo is in UL Green (Pantone 7729) onto either of the Sometimes our logo will be required to sit on a and should only ever be used when two or full colour is not an option. University's Heritage or UL Greens, on coloured background. We have logo versions Never place the master logos on the secondary colours or on colours that are outside of the brand colours or black or across the secondary palette. for this, for both the horizontal logo and the that compromise legibility. Black Logos We have created a Master Alternative Logo which can stacked logo, in full colour and mono. The black logo is to be be placed on the UL Green and UL Heritage Green placed only on white. when appropriate (see below). Master Logos Master Alternative Logo Master Logo White on Secondary Colours Two Colour on White One Colour Pantone 7729 on White Alternative Logo on UL Green Two Colour on 10% of Limestone One Colour Pantone 7729 on 10% of Limestone Alternative Logo on UL Heritage Green White Logo on UL Green White Logo on UL Heritage Green We can place the Master Alternative Logo on the UL Green and UL Heritage Green when printing large format and across digital applications. Permission has to be sought from the UL Design Team before printing or implementing this logo.
UL | Guidelines 2020 2019 12 Clear Space Our logo needs room to breathe. Use the uppercase ‘M’ of the Limerick to ensure it always has enough space. X X
UL | Guidelines 2020 13 Minimum size Our logo deserves to be seen. When it does need to be used small, our minimum size ensures it is still legible. Print Digital 30mm 120px Avatar We can use the stacked logo across all social media. Minimum size The minimum size is based on the length of the logo. Print – 30mm Digital – 120px
A4 UL | Guidelines 2019 14 A4 /A3 /A2 /6 Sheet Maximum size We can calculate the maximum size by using a three column rule. Our logo deserves to be seen, 10mm 10mm but with consideration. 15mm 10mm This is a guide on how to Ollscoil Luimnigh University of Limerick calculate an approximate size Dr Des Fitzgerald, M.D. per application size based on 1 2 3 Uachtarán/President the UL letterhead. 3 Cols Wide 13.5 2 x12 1 2 3 4 5 6 7 8 9 10 11 12 Maximum size The maximum size is based on the length of the logo. Print A4 – 45/50mm Wide
UL | Guidelines 2020 15 Wordmark Component The University of Limerick logo comes in two parts; the symbol and the wordmark. The wordmark is comprised of the text and is an important part of the entire University logo. The wordmark component has been carefully crafted to work across printed collateral and likewise for a digital audience.
UL | Guidelines 2020 2019 16 Symbol Mandatories Our new logo has been created for a modern world, while 01. 01. Flag Masts staying true to its heritage. 02. River Shannon Inspired by the history of the University the new logo uses three key graphic elements from the coat of arms; Irish Elk, Tau Cross and King John's Castle with the addition of the two flags masts and the river Shannon. The University motto "Wisdom for Action" / "Eagna Chun Gnímh" can be used as a seperate copyline on branded materials where practical such as on powerpoint presentations, marketing and digital media. 02.
UL | Guidelines 2020 17 Heraldic Crest Featured on the University of Limerick parchment. The University coat of arms is an important part of our heritage. It will appear on University parchments and is used for ceremonial purposes only. Heraldic Crest Crest usage is outlined in an Appendix section of the guidelines, available on request.
UL | Guidelines 2020 2019 18 Logo Positioning For general print applications, the logo should be placed in a left-hand corner location and should be sized based on a rule of a 3 column width. Formats: DL/A5/A4 10mm 10mm 15mm 10mm Ollscoil Luimnigh University of Limerick Dr Des Fitzgerald, M.D. Uachtarán/President 1 2 3 3 Cols Wide 13.5 2 x12 Sample UL Letterhead
UL | Guidelines 2020 19 Internal Branding Lock-ups In official communications, it is recommended that the Irish Language appears first and in a bolder weight, as shown here. Width of the 'L' x2 X-height of text is equal to the height Adjust text accordingly where of the first line in the logo. Irish language is not required. Landscape Lock-up The master logo and the text should be Dáin, Daonnachtaí agus 1 Arts, divided by a single line and should use Eolaíochtaí Sόisialta 2 Humanities the size of the 'L' x2 in the logotype as a spacing marker. The Irish should come Arts, Humanities 3 and Social before the English and always be set in the bolder weight. All internal branding text Line aligned with bottom of symbol and Social Sciences 4 Sciences must be set in Inter Bold (Irish) and Regular A four line maximum limit. (English) or if using an English only lock-up then the text is set in Inter Bold. Landscape Lock-Up - Irish and English Landscape Lock-Up - English Stacked Lock-up The master logo and the text should be divided by a single line and should use the size of the 'L' in the logotype as a Line is the width of the internal text. spacing marker (as shown). The Irish should come before the English and 1 always be set in the bolder weight and be treated as per the Landscape lock up. Width of the L x2 Dáin, Daonnachtaí agus 1 Arts, Humanities 2 Eolaíochtaí Sόisialta 2 and Social Sciences 3 Arts, Humanities 3 4 and Social Sciences 4 A four line maximum limit. Stacked Lock-Up - Irish and English Stacked Lock-Up - English
UL | Guidelines 2020 20 Internal Branding Lock-ups Shown are samples of some of the horizontal internal branding lock-ups for both English (only) and Irish versions. The symbol uses UL Modern Green. Arts, Dáin, Daonnachtaí agus The wordmark Humanities Eolaíochtaí Sόisialta uses UL Green. and Social Arts, Humanities Sciences and Social Sciences Corporate Runaí Corparáideach Secretary Corporate Secretary Landscape Lock-Up - English Landscape Lock-Up - Irish and English
UL | Guidelines 2020 21 Internal Branding - Additional Samples Shown here are additional sample internal brand lock-ups. Bernal Institute Bernal Institute Kemmy Business School Kemmy Business School Landscape Lock-Up Stacked Lock-Up - Irish and English
UL | Guidelines 2020 22 'UL' 'UL' is an integral part of 'UL' letter forms set in Inter Font University of Limerick and will appear across different collateral including student communications. 'UL' letter forms can be reproduced using the University of Limerick's Inter font or Formula Condensed Font only, see fonts on page 36 and 37. 'UL' must always be used in conjunction with the University of Limerick logo. The treatment of 'UL' should follow the master logo guidelines, see pages 10 and 11 for guidance.
UL | Guidelines 2020 2019 23 Brand Elements Our Colour 24 > Primary Colours 25 > Using Our Primary Colour 26 > Primary Colour In Use 27 > Secondary and Mono Colours 29 03 > Colour Combinations 30 > Secondary In Use 31 Our Typography 33 > Type Styles 34 > Combining Our Typography 38 > Typography In Use 39 > Alternative Typefaces 40 Our Graphic Language 41 > Graphic Shapes 42 > Graphic Patterns 43
UL | Guidelines 2020 2019 24 Our Colour Inspired by the beauty of our campus.
UL | Guidelines 2020 25 Primary Colour Inspired by our original crest, our UL Green campus and our county. We share a PANTONE 7729 CP CMYK 18.104.22.168 selection of greens as our primary RGB 0.88.68 colour palette. We are green. HEX 005844 Carefully applied brand colours will impart a consistent look and feel to all UL communications and touch points. Our brand’s primary colour is UL Green which is an integral part of the identity system. It is supported by UL Modern Green and UL Heritage Green. Both UL Modern Green act to complement our core colour and give extra depth to all our PANTONE 354 CP branded communications. CMYK 22.214.171.124 Please avoid using tints as this RGB 0.177.64 will dilute the brand impact. HEX 00B140 UL Heritage Green PANTONE 3308 CP CMYK 126.96.36.199 RGB 3.70.56 Green tones taken from HEX 003726 the 1972 Heraldic Crest. White
UL | Guidelines 2020 26 Using our Primary Colours UL Green is our core colour supported by our Heritage Green for more official communications and our Modern Green for student facing applications. UL Heritage Green UL Green UL Modern Green + For more student facing applications Modern Heritage For more official branded communications +
UL | Guidelines 2020 27 Primary Colours in use
UL | Guidelines 2020 28 Primary Colours in use 2020 All key communications should lead with the UL primary colour palette. A combination of the greens and white will give extra depth to our branded communications. / / / Bachelor of Arts 2019/20 Undergraduate Prospectus Undergraduate in Performing Arts Prospectus Undergraduate Programmes 2019/20 Undergraduate Prospectus 2020 #studyatUL
UL | Guidelines 2020 29 Secondary Colours Secondary & Mono Colours Shannon Sky Stone Marine PANTONE 299 CP PANTONE 600 CP PANTONE 5403 CP PANTONE 2767 CP The secondary colours are used CMYK 188.8.131.52 RGB 0.163.224 CMYK 184.108.40.206 RGB 0.125.186 CMYK 220.127.116.11 RGB 45.89.128 CMYK 100.90.10.77 RGB 19.41.75 to add variety and flexibility when HEX 00A3E0 HEX 007DBA HEX 2D5980 HEX 13294B 60% 40% 20% 60% 40% 20% 60% 40% 20% 60% 40% 20% creating communications for all of our varied audiences. Marigold Golden Leaf Pumpkin Munster The full secondary colour palette is PANTONE 123 CP PANTONE 137 CP PANTONE 717 CP PANTONE 1797 CP available for use across the UL brand CMYK 0.19.89.0 CMYK 0.41.100.0 CMYK 0.68.100.0 CMYK 18.104.22.168 assets. Our secondary colours have RGB 255.199.44 RGB 255.163.0 RGB 212.93.0 RGB 203.51.59 been chosen to complement and work HEX FFC72C HEX FFA300 HEX D45D00 HEX CB333B alongside our primary colours. Where possible use the secondary palette in combination with the UL primary colours. 60% 40% 20% 60% 40% 20% 60% 40% 20% 60% 40% 20% They can be used as accents or on larger sections to add vibrancy and impact. We have mono colours, these can be Salmon Autumnal Leaf Copper Bronze used for body copy, tables or for more muted applications. PANTONE 213 CP PANTONE 209 CP PANTONE 7567 CP PANTONE Metallic 876 CP CMYK 0.92.18.0 CMYK 22.214.171.124 CMYK 10.66.98.57 Foilco - 6815 RGB 227.28.121 RGB 111.38.61 RGB 137.83.47 HEX E31C79 HEX 6F263D HEX 89532F 60% 40% 20% 60% 40% 20% 60% 40% 20% White Limestone Pebble Granite Slate 30% 10% 30% 10% 30% 10% 30% 10% PANTONE 443 CP PANTONE 424 CP PANTONE 445 CP PANTONE 447 CP CMYK 126.96.36.199 CMYK 188.8.131.52 CMYK 184.108.40.206 CMYK 220.127.116.11 RGB 145.157.157 RGB 112.115.114 RGB 80.87.89 RGB 55.58.54 HEX 919D9D HEX 707372 HEX 505759 HEX 373A36
UL | Guidelines 2020 30 Colours Combinations Below we have set out a guide on ways to combine our primary colour palette with our secondary palette. Mono colours can also be used where necessary. Primary Colours Combinations Secondary Colour Combinations: Mono Colours Shown with 2 and 3 secondary colour options. 01. + + + + + Mono colours are for functional support and can be used for 02. + + + + body text or in tables. & 03. + + + + 04. + The UL primary colour palette must be used at all times in conjunction + with the secondary colour palette combinations. You do not need to use all three colours of the primary colours in combination.
Modern Green + 2 Tonal Combination UL | Guidelines 2020 31 Secondary Colours in use All key communications should Primary Colours + 2 Tonal Combination lead with the UL primary colour palette. A combination of the greens and white will give extra depth to our 2019/20 Undergraduate Prospectus branded communications. Bachelor of Arts in Performing Arts Undergraduate Programmes 3 Tonal Combination Faculty of Applicants are required to hold at and Communication Graphics/ Course Info Entry Requirements NFQ Level 8 Major Award Honours Bachelor Degree (Bioscience or Environmental Science or Industrial Biochemistry or Pharmaceutical & Industrial Chemistry) LM123 Biological and Chemical Sciences CAO Points 2017: 413 the time of enrolment the Technical Drawing. OR grade Course Length: 4 Years established Leaving Certificate O3/H7 in Mathematics and Average Intake: 400 (or an approved equivalent) with grade H4 in one of the following: a minimum of six subjects which Agricultural Science, Applied Course Director: Dr Achim Science & must include: Two H5 (Higher Mathematics, Biology, Chemistry, Schmalenberger Level) grades and Four O6 Physics, Physics with Chemistry. (Ordinary Level) grades or four H7 (Higher Level) grades. A Special Mathematics (Higher Subjects must include Level) Examination will be offered Enquiries Email: email@example.com Mathematics, Irish or another at UL following the Leaving Engineering language, and English. Certificate results for those Tel: 00 353 61 202015 students who did not achieve the Web: www.ul.ie/admissions-askus In addition, applicants must Mathematics requirement. hold a minimum grade H4 in Mathematics and a Grade O6/ We welcome applications H7 in any one of the following: from mature students. Mature Agricultural Science, Biology, applicants must apply through Dámh na hEolaíochta Chemistry, Engineering, Physics, the Central Applications Office Physics with Chemistry, Applied (CAO) by 1 February. Maths, Technology, Design agus Innealtóireachta Why study Biological and Chemical Nicole Meagher Sciences at UL? Bachelor of Arts Student Profile Ullorerem iustio. Pudae min pa perorrupta sinvelliquis necum reperum qui doloreiciume ne nossi This entry route is designed to provide you optati occatem quaspic tectiunt, with a gateway to better choice if you’re nem aliquam faccaborecae conseriam haribusda sum et unsure which area you’d like to study. restibus utentio. You can avail of a broad common first year which will Ipis a consequid molestet introduce you tovarious topics in Biological and Chemical quam etur aut fugiam volorem porporerum dolutam eum derit int Sciences. Having gained a better understanding of each in Performing Arts modistet essi optibea quissint. subject area, you then choose your preferred pathway to specialise for the remaining 3 years of your degree programme. At UL, you get to try before you decide. Science requires a fundamental understanding of the key areas of biology and chemistry and the LM123 Biological and Chemical Sciences at the University of Limerick offers prospective students an opportunity to develop a core competency in both scientific areas in their first year at University. LM123 Biological and Chemical Sciences is a gateway from Year 2 to a degree in either: ¬ BSc Bioscience OR ¬ BSc Environmental Science OR Undergraduate ¬ BSc Industrial Biochemistry OR ¬ BSc Pharmaceutical and Industrial Programmes ul.ie Having selected LM123 Biological and Chemical Sciences you will be requested to rank the 4 degree options in order of your preference during Semester 2. In the event that a programme is oversubscribed, places will be allocated based on UL exam performance. 62 Where possible - match the colour tones in the image to the best tonal combination.
2019 UL | Guidelines 2020 32 Master Colours & Secondary Tonal Pairings Applicants are required to hold For certain subjects, additional Faculty of Course Info Entry Requirements NFQ Level 8 Major Award Honours Bachelor Degree | Baitsiléir Ealaíon (in conjunction with Mary Immaculate College) LM002 Bachelor of Arts CAO Points 2017: 360 at the time of enrolment the special qualifications specific to Course Length: 4 Years established Leaving Certificate individual subjects or disciplines Average Intake: 400 (or an approved equivalent) may be determined by the with a minimum of six subjects respective departments in Course Director: Dr James Carr which must include: Two H5 accordance with Academic Arts, Humanities (Higher level) grades and Four O6 Council regulations. Colour Combinations in use. (Ordinary level) grades or four H7 (Higher Level) grades. Subjects Applications are especially must include Mathematics, Irish welcome from Mature Students. Enquiries Email: firstname.lastname@example.org or another language, and English. Mature applicants must apply through the Central applications Tel: 00 353 61 202015 & Social Sciences Note: Grade F6 in Foundation Office (CAO) by 1 February. Web: www.ul.ie/admissions-askus Mathematics also satisfies the minimum entry requirements. Certain FETAC awards are Foundation mathematics is not acceptable in fulfilling admission reckonable for scoring purposes. requirements for this programme – go to www.ul.ie/courses/ In addition, students wishing FETAC for a full list of modules. Dámh na nDán, na nDaonnachtaí to study a Language must hold a minimum H4 grade in that language, with the exception of agus na nEolaíochtaí Sóisialta. beginners German or beginners Spanish where a H4 grade in a language other than English is required. Specialist requirement in Mathematics also – for those studying Economics or If your talents and interests lie in Mathematics. subjects such as languages, history, sociology, cultural studies, music, politics or law, this faculty is an Why study a excellent choice. It is renowned for Nicole Meagher Student Profile the quality of its teaching and its Bachelor of commitment to research. Ullorerem iustio. Pudae min pa perorrupta sinvelliquis necum reperum qui doloreiciume ne nossi optati occatem quaspic tectiunt, Arts at UL? nem aliquam faccaborecae conseriam haribusda sum et restibus utentio. Ipis a consequid molestet quam etur aut fugiam volorem At the University of Limerick, we deliver 2019/20 Undergraduate Prospectus porporerum dolutam eum derit int modistet essi optibea quissint. an Arts Degree which is flexible and wide- ranging, offering 19 subjects in all. You can study a combination of subjects — as Single Honours or Joint Honours — from across the Faculty of Arts, Humanities and Social Sciences: from familiar arts subjects such as English, French, German, or History, to newer subjects such as Linguistics with TESOL (Teaching English to Speakers of Other Languages). In the course of your study you will have opportunities — unique to the UL curriculum — to work, to travel, and to study abroad ¬ You want to choose from a ¬ You want to engage Studying Arts at UL: wide range of subjects at critically and analytically an institution where you can with the world around you; benefit from real-world work experience and can live and ¬ You want to develop skills study in another country; that will enhance your career and, in the broadest ¬ You wish to communicate sense, your contribution to your own ideas effectively society. and persuasively; 62 Master Colours Product Applicants are required to hold For certain subjects, additional Course Info Entry Requirements NFQ Level 8 Major Award Honours Bachelor Degree (Irish Traditional Music / Irish Traditional Dance /Contemporary Dance / Voice / World Music LM026 Bachelor of Arts in Performing Arts CAO Points 2017: 360 at the time of enrolment the special qualifications specific to Course Length: 4 Years established Leaving Certificate individual subjects or disciplines Average Intake: 400 (or an approved equivalent) may be determined by the with a minimum of six subjects respective departments in Course Director: Dr. Niall Keegan which must include: Two H5 accordance with Academic Design and (Higher level) grades and Four O6 Council regulations. (Ordinary level) grades or four H7 (Higher Level) grades. Subjects Applications are especially Irish World must include Mathematics, Irish welcome from Mature Students. Enquiries Email: email@example.com or another language, and English. Mature applicants must apply through the Central applications Tel: 00 353 61 202015 Note: Grade F6 in Foundation Office (CAO) by 1 February. Web: www.ul.ie/admissions-askus Mathematics also satisfies the Academy of minimum entry requirements. Certain FETAC awards are Foundation mathematics is not acceptable in fulfilling admission reckonable for scoring purposes. requirements for this programme Technology – go to www.ul.ie/courses/ In addition, students wishing FETAC for a full list of modules. to study a Language must hold Music and Dance a minimum H4 grade in that language, with the exception of beginners German or beginners Spanish where a H4 grade in a Nicole Meagher Student Profile language other than English is required. Specialist requirement Ullorerem iustio. Pudae min pa in Mathematics also – for Dámh Chruinne Éireann perorrupta sinvelliquis necum those studying Economics or reperum qui doloreiciume ne nossi Mathematics. optati occatem quaspic tectiunt, Rince agus Ceol nem aliquam faccaborecae conseriam haribusda sum et Undergraduate restibus utentio. Why study Ipis a consequid molestet Programmes quam etur aut fugiam volorem porporerum dolutam eum derit int modistet essi optibea quissint. Performing ul.ie Arts at UL? At the University of Limerick, we deliver an Arts Degree which is flexible and wide- ranging, offering 19 subjects in all. You can study a combination of subjects — as Single Honours or Joint Honours — from across the Faculty of Arts, Humanities and Social Sciences: from familiar arts subjects such as English, French, German, or History, to newer subjects such as Linguistics with TESOL (Teaching English to Speakers of Other Languages). In the course of The Irish World Academy of Music and Dance your study you will have opportunities — unique to the UL is a centre of academic and performance curriculum — to work, to travel, and to study abroad excellence, housed at the University of Limerick. It offers a suite of courses in music, dance and related subject areas. ¬ You want to choose from a ¬ You want to engage Studying Arts a wide range of subjects at critically and analytically an institution where you can with the world around you; The Irish World Academy of Music and benefit from real-world work ¬ You want to develop skills Dance resides on the North Bank, lying at experience and can live and that will enhance your study in another country; the foot of the Living Bridge which links both career and, in the broadest sides of the campus. The Academy houses ¬ You wish to communicate sense, your contribution to
UL | Guidelines 2020 2019 33 Our Typography Inspired by our heritage and our spirit.
UL | Guidelines 2020 34 Type Styles Our type plays an important role in expressing the University's many needs - from sophisticated to more expressive applications. Heritage Modern Spirit
UL | Guidelines 2020 2019 35 UL Heritage Typeface Saol is an interpretation of a traditional style but drawn with present-day needs in mind. The font offers modern conveniences that the 19th-century families did not: a wide abcdefghijklmn range of weights, broad language support, and a set of opulent swash italic caps. Saol is chosen as UL's serif font and paired with modern sans fonts. It is used for larger to small headings opqrsaoltuvwxyz across printed and even digital applications. ABCDEFGHIJKLMN Light Medium OPQRSTUVWXYZ Medium Italic 0123456789!?#€ All brand fonts are available for use by UL Design Team and also contracted UL Design Agencies.
UL | Guidelines 2020 36 UL Modern Typeface Inter is a free and open source font family. Inter is a typeface specially designed for user interfaces with a focus on high legibility of small- abcdefghinterjkl to-medium sized text on computer screens. The family features a tall x-height to aid in readability of mixed-case and lower-case text. mnopqrstuvwxyz Light Regular ABCDEFGHIJKLMN Medium Semi Bold OPQRSTUVWXYZ Bold Extra Bold Black 0123456789!?#€ All brand fonts are available for use by UL Design Team and also contracted UL Design Agencies.
UL | Guidelines 2020 2019 UL Spirit Typeface A pioneering 37 spirit is still Formula Condensed has been chosen to express the pioneering spirit of the University. This spirit remains true today as we continue to be agile in responding to challenges and proactive in generating innovative solutions both inside and outside the lecture theatre. This is a quality we want to hold on to as we enter a more established era for the University as it is necessary to future proof our success. very much abcdeformulaghi jklmnopqrstuvw xyzABCDEFGHJKLM NOPQ RSTUVWXYZ 0123456789 All brand fonts are available for use by UL Design Team and also contracted UL Design Agencies.
UL | Guidelines 2020 38 Combining Our Typography We vary the use of our fonts depending on when we want to be expressive or functional. Expressing our voice Defining a hierarchy Functional purposes Closing date Website Privacy Notice for application University of Limerick Campus respects your right to privacy and our obligations under the Data Study Protection Acts 1988 and 2003 (“Data Protection Starting September 2019 Legislation”). We are not responsible for the content or the privacy policies of websites accessed by any external links. Please consult the privacy statements for such websites for information on the policies and practices under which they operate. Requirements Once you have applied you should receive a This statement on data protection and privacy at UL confirmation email with the detail that you have does not represent a contractual undertaking by submitted. You should also receive a separate email University of Limerick Campus and as noted above, confirming payment of application fee. Applications University of Limerick Campus reserves the right to to undergraduate programmes are not normally review and amend any part of these Terms any time considered until after the closing date. Details without notice. You should therefore consult the of closing dates are available from www.ul.ie/ Terms regularly to view the then applicable Terms. admissions under the section Applying to UL. We use Formula Condensed Bold for bold statement In most instances, our typefaces, Saol & Inter, When our information is functional, we use Inter, we can headlines. Formula Condensed should always appear in are used together, combined with Formula. use different weights to define a clear hierarchy. every application, except at most functional levels such as terms and conditions, forms etc. Headline font sizes • Inter Bold for sub-headings will vary depending on the communication type and • Inter Medium or Regular for body copy requirements.
UL | Guidelines 2020 2019 39 Typography in use Primary Heading Secondary Heading Body Copy Primary Heading Body Copy Intro Body Copy Formula Condensed Saol Medium Inter Medium Saol Medium Inter Bold Inter Medium Short headline Short headline Course Details / URL Short headline Pull out / para Left aligned Left aligned Left aligned Left aligned Left aligned Left aligned Introduction Biological Our goal above all else is to build the Our student body of 113 in 1972 rose to 2019/20 Undergraduate Prospectus circa 16,000 in 2019. The development academic reputation of the university. of our student facilities has been We can do that in many ways: through our extraordinary, and we now offer on-site accommodation to 20% of students. commitment to research and educational and Chemical excellence, through our community of With a pioneering emphasis on work experience through partnership with students and staff, through our inclusivity enterprise, almost all of our students are and diversity, through our contribution to employed within a year of graduating. Sciences While many stay in the region and have civic society, and through our ambition helped build the economy of the Mid- and scope for the 50 years to come. West region, our alumni can be found in all walks of life and leadership positions throughout the world. It is crucial that we get this right. able to engage students and better at Undergraduate As we developed this plan, we had incorporating 21st-century technology Our city and region have always been constructive engagements with a wide platforms. We need to be more diverse Programmes range of stakeholders, including our and more inclusive, more international closely knitted to everything we do in UL. We have always promoted access in a staff, students and alumni; our Governing and more flexible. region that, traditionally, has had one of Authority; our Foundation; and our wider the lowest rates of student progression community. Each stakeholder played a Thankfully, our plan has been developed to third level. We have an exceptional crucial role in helping us to refine this on the strongest of foundations. In our track record of engaging with enterprise strategic plan, giving us the opportunity short history, we have graduated more and public services, particularly in to convey an institutional vision for the than 100,000 students and, in 2019, we teaching and healthcare. However, future that has the flexibility to meet were ranked as University of the Year rejuvenating the city and region is an the diverse and changing needs of (Sunday Times) and Best Campus. ongoing process, and we intend government, our industry partners and to do more. the wider community, which we serve. We have outstanding academic and professional staff who are committed Covering an area of 366 acres, Over time, four key themes emerged to attaining the highest standards of UL possesses one of the most that inform the way we think about education and to conducting world-class spectacular and environmentally the university: research and who have shown great conscious third-level campuses in the loyalty to and affection for UL. world. Core to our ambition for the › Transforming learning campus is the attainment of the highest › Digital transformation We can boast unrivalled sports and standards of sustainability and climate › City and culture cultural facilities, including the Irish protection while making it more liveable › Health and wellbeing World Academy of Music and Dance, the and integrated for students. Irish Chamber Orchestra, the UL Sport These themes are key as we seek to Arena, Ireland’s first 50-metre swimming develop our educational programmes pool, an international running track, the and ways of teaching so that we are National Self Portrait Collection of Ireland Small Group Teaching School of Design ul.ie more experiential, more problem- and the University Concert Hall. based, more entrepreneurial, more 10 UL@50 Strategic Plan 2019 ̶ 2024 11
UL | Guidelines 2020 40 Alternative Fonts Alternative fonts have been selected for when the It is paramount to always use the brand fonts first and foremost and they are available for UL brand fonts are not available. These alternative use by the UL Design Team and contracted UL Design agencies. However, alternative fonts have been selected for cases when fonts are open source fonts and can be downloaded the UL brand fonts are not available. These alternative fonts are open source fonts and for free. It is paramount to always use the brand can be downloaded for free. fonts first and foremost. Brand fonts Alternative fonts Saol Cormorant Garamond Inter Inter or Helvetica Formula Roboto Condensed
UL | Guidelines 2020 2019 41 Our Graphic Language Inspired by natural and artificial physical features of the campus.
UL | Guidelines 2020 42 Graphic Shapes The University graphic shapes are unique to the University and its overall identity. We looked to the campus architecture for inspiration, creating an array of shapes based on the many building. These shapes Shape #01 are used to build a distinctive graphic language for the University. Shape #03 Shape #02
UL | Guidelines 2020 43 Graphic Patterns Inspired by the campus topography, the Combining Colour Shapes and Patterns river Shannon and the living bridge. The patterns are used as building block. Solid Colour Shape Pattern 01 A Pattern 01 B Pattern 01 C Background Colour + + Pattern within a Shape Example 01. Pattern 02 A Pattern 02 B Pattern 02 C Large Pattern Solid Colour in Shape White Background Example 02.
UL | Guidelines 2020 2019 44 Imagery 05 Introduction 45 University Moments 46 Green Campus 48 Stock Photography 49
UL | Guidelines 2020 45 Imagery Photography is central to our identity. Our images depict student life, the green campus and the various faculties. All images are available on request from Marketing & Comms.
UL | Guidelines 2020 46 University Moments University moments are about our students and capturing theie shared experience of studying at University of Limerick. When commissioning a photo shoot please keep the following guidelines in mind. Health and Safety All images used must adhere to health and safety guidelines. Visibility of other brands Please ensure that all images are removed of all other brands. Permissions All images used must have the appropriate permissions in accordance with GDPR. The University’s image release form is available here. Diversity and balance We strive to express an equal gender balance in our imagery.
UL | Guidelines 2020 47 University Moments
UL | Guidelines 2020 48 Green Campus We can use the unique architecture and green campus as a dynamic architectural backdrop.
UL | Guidelines 2020 49 Stock Photography When stock photography is required, the following Do • Does the image feel authentic? Don't • Using imagery that looks overly staged steps will provide guidance on choosing the right • Does it tell a story? • Does it feel natural? • Use of imagery that is detached from the UL experience • Does it reflect the diverse nature of student • Use of thematic stock imagery stock photography for UL. Stock is a last resort - only body - gender, ethnicity, ability, age? when the college image library is not suitable.
UL | Guidelines 2020 2019 50 Brand in Action UL Stationery 51 UL Pull Up Banners 52 UL Merchandise 53 UL Collateral Overview 54 UL Flyers & Covers 55 06
UL | Guidelines 2020 51 UL Stationery
UL | Guidelines 2020 52 UL Pull Up Banners
UL | Guidelines 2020 53 UL Merchandise
UL | Guidelines 2020 54 UL Collateral Overview Posters DL Brochures 2020 Open IRELAND Flyers Day 2019/20 Undergraduate Prospectus International Student Guide #studyinireland ul.ie Undergraduate Prospectus Product 2020 Design and Technology Undergraduate Programmes ul.ie ul.ie
UL | Guidelines 2020 55 UL Flyers & Covers 2019/20 Undergraduate Prospectus Biological 2019/20 Undergraduate Prospectus and Chemical Sciences Undergraduate Programmes Product Design and Bachelor of Arts Technology 2019/20 Undergraduate Prospectus in Performing Arts Undergraduate Programmes Undergraduate ul.ie ul.ie Programmes 2019/20 Undergraduate Prospectus Biological Undergraduate Programmes and Chemical Sciences Undergraduate Programmes Biological Bachelor of Arts and Chemical 2019/20 Undergraduate Prospectus in Performing Arts Undergraduate Programmes Sciences 2019/20 Undergraduate Prospectus ul.ie
Niamh Browne Branding and Design Officer Niamh.Browne@ul.ie +353 (0) 61 234913 University of Limerick, Limerick, V94 T9PX, Ireland. ul.ie
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