WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132

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WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
w h o
WE ARE

        MEET OUR ARTISTS   I   P96

BE PART OF OUR CREATIVE COMMUNITY    I   P132
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
craft expert                top art ist                   top art ist                   top art ist                craft expert

                                     MEET OUR
                                             a r t i st s
                                                                                                                                                     MARK                        DARREN                        CLAYDE                        ANGELLO                    CHRIS
                                                                                                                                                     PEARSON                     AMBROSE                       BAUMANN                       VALLILLO                   MULLEN
                                                                                                                                                     Creator                     D&J Ambrose                   D&J Ambrose                   DNA Artspace               Flanagans

                                                                                                                                                     Specialises in: Education   Specialises in: Thinking      Top accolade: BHA             Top accolade: 2x           Specialises in: The full male
                                                                                                                                                     and staying client-         outside of the box,           British Colour Technician     TrendVision Gold Winner    grooming service.
                                                                                                                                                     relevant.                   creative cutting and          of the Year.                  and 2x BHA Eastern            @FLANAGANBARBERS
                                                                                                                                                       @CREATORHAIR              session editorial.              @CLAYDEBAUMANN              Hairdresser of the Year.
                                                                                                                                                                                    @DARRENAMBROSE                                             @ANGELOVALLILLO

                             We are proud to partner and be associated with the
                            top hairdressing professionals around the world who
                           are known for their mastery of technique and creative
                             flair. This community of experts support us to help
                           shape the future of the industry by offering excellence
                                    in education across all areas of the craft.                                                                       top art ist                 top art ist                   craft expert                   top art ist               craft expert

                                                                                                                                                     EOIN                        SEAN                          LESLIE                        JOSH                       DYLAN
                                                                                                                                                     WRIGHT                      DUNNE                         HUNTER                        GOLDSWORTHY                SMITH
                                                                                                                                                     Foundation                  Foundation                    Frances Hunter Hairdressing   Goldsworthys               Garage Hair

                                                                                                                                                     Specialises in: Artistic    Passionate about:             Passionate about: Men's       Top accolade: BHBA Salon   Specialises in: Precision
                                                                                                                                                     direction and trichology.   Geometric shapes, precision   hair and classic cuts.        Stylist of the Year.       cutting with a creative eye.
                                                                                                                                                       @FOUNDATIONHAIR           and defined angles.             @FRANCESHUNTERHAIR             @JOSH_GOLDS                @DYLANSMITH_HAIR
                                                                                                                                                                                    @FOUNDATIONHAIR

 craft expert               craft expert                   top art ist                top art ist                   top art ist                       top art ist                 top art ist                   top art ist                   top art ist                top art ist

KERRY                      CLIVE                         BRUCE                       CHARLIE                       PAUL                              GUSTAV                      AKIN                          WARREN                        JAKE                       NESTOR
HAYDEN                     BOON                          MASEFIELD                   TAYLOR                        ADAMCZUK                          FOUCHE                      KONIZI                        BOODAGHIAN                    UNGER                      SANCHEZ
Atherton Cox               Boons                         Bruce Masefield Hair        Charlie Taylor                Cheynes Hairdressing              Gustav Fouche               HOB Academy                   HOB Academy                   HOB Academy                HOB Academy

Specialises in: The full   Specialises in: Classic and   Passionate about:           Known for: Being one of       Passionate about: Hairdressing,   Specialises in: Bridal,     Top accolade: 4x BHA          Specialises in: Everything    Passionate about:          Specialises in: Breaking down
male grooming service.     contemporary cutting.         Coaching the creation of    the first women in the BHA    photography and working as        colour and 3-dimensional    British Hairdresser of        from classic to creative      Predicting, interpreting   and diluting hairdressing to
  @KERRYHAYDENHAIR            @BOONSHAIRUK               beautiful, suitable and     Hall of Fame.                 an integral part of the Cheynes   dry cuts.                   the Year.                     colour and translating        and executing emerging     it's purest form.
                                                         well balanced hair.           @CHARLIETAYLORHAIR          Artistic Team.                      @GUSTAV_FOUCHE               @AKIN_KONIZI
                                                                                                                                                                                                               it for stage or for an        fashion trends.               @CUTITANDRUN
                                                            @BRUCEMASEFIELDHAIR_                                      @PAUL.CHEYNESHAIR
                                                                                                                                                                                                               educational environment.         @JAKEUNGER
                                                            EDUCATION                                                                                                                                            @BOODAGHIAN

 craft expert               craft expert                  craft expert                top art ist                   craft expert                      craft expert                top art ist                   top art ist                   craft expert               ambassador

JORDANNA                   COLETTE                       STEPHEN                     DARREN                        NIKITA                            CHRIS                       ANDREW                        OLIVE                         ZARA                       JAMES
COBELLA                    SKELTON                       AIKEN                       LACKEN                        PURDY                             MAY                         DUNNE                         TUCKER LEE                    MCINTYRE                   EARNSHAW
Cobella                    Colette Skelton Hair Design   Conroy Hair                 Crow Street Collective        Crow Street Collective            HOB Academy                 Hair by Mane                  House of Colour               House of Colour            James Earnshaw

Passionate about:          Specialises in: Cutting and   Top accolade: TrendVision   Top accolade: International   Top accolade: Best                Passionate about: Hair      Known for: Wella Sunday       Specialises in: Teaching      Known for: Being part of   Top accolades: BHA
Empowering hairdressers    combining pure techniques     Gold Winner and BHA         TrendVision Colour Vision     newcomer at Best of the           science and the visual      Service and mentoring the     new creative and evolving     the Wella GenNow Team.     Midlands Hairdresser of
through education.         and shapes to create          Finalist.                   Platinum Winner.              Best Photographic Awards.         impact colour can have on   Wella community.              techniques.                     @ZARAMCINTYREHAIR        the Year and One Shot
  @JORDANNACOBELLA         bespoke hair.                   @STEPHENAIKENCOLOUR         @DARREN_CSC                   @NIKITA_CSC                     haircut and shape.            @HAIRBYMANE                   @OLIVETUCKERLEE                                        Awards Winner.
                              @COLETTE_SKELTON_HAIR                                                                                                    @CHRISMAYHAIR91                                                                                                     @JHAIR_STYLIST
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
top art ist                    top art ist                   craft expert                   craft expert                 top art ist                      top art ist                      top art ist                     craft expert                 top art ist                top art ist

JOANNE                        JAYSON                         KEVIN                          BEN                          DOM                              LEONARDO                         SHARON                          RUDI                         SARAH                      MARK
O'NEILL                       GRAY                           LUCHMUN                        SUTCLIFFE                    CAPEL                            RIZZO                            COX                             RIZZO                        MASON                      HAYES
Joanne O'Neill Hairdressing   Karbon Kyd                     Kevin Luchmun Education        KH Hair                      Lara Johnson Lifestyle           Sanrizz                          Sanrizz                         Sanrizz                      Sarah Mason Professional   Sassoon Academy

Known for: Colour, Avant      Specialises in: Advanced       Top accolade: BHA Men's        Specialises in: Teaching     Passionate about: Encouraging    Specialises in: Precision        Specialises in: Understanding   Passionate about: The        Top accolade: 2x Irish     Top accolade: 2x Fellowship
Garde and Session work.       colouring techniques.          Hairdresser of the Year.       classic men's hairdressing   creative talent through          cutting blended with             the importance of having        craft of cutting hair and    Hairdresser of the Year    Hairdresser of the Year.
   @JOANNEONEILL15               @KARBON_KYD                   @KEVINLUCHMUN                skills especially scissor    experience, innovation           editorial styling.               a foundation within your        the discipline of teaching   and Irish Icon Hall of        @MARKHSASSOON
                                                                                            over comb.                   and experimentation.                @LEONARDORIZZO                cutting and colouring           precision cutting.           Fame.
                                                                                              @KHBARBER_LONG_EATON          @DOMCAPEL                                                      technique.                         @MRRIZZOLONDON               @SARAHMASONCREATIVE
                                                                                                                                                                                             @SHARONCOXPROFESSIONAL

 top art ist                    ambassador                    ambassador                     craft expert                 craft expert                     top art ist                      top art ist                     top art ist                  craft expert               craft expert

LUKE                          KAY                            COLIN                          PETER                        GLENN                            EDWARD                           GARETH                          DANIELLE                     SIMON                      MATTHEW
BENSON                        MCINTYRE                       MCANDREW                       MELLON                       MCGOLDRICK                       DARLEY                           VANCE                           HARVEY                       HILL                       TAYLOR
                                                                                                                                                                                                                                                                                   Taylor Taylor Hair
Luke Benson Hair              McIntyres                      Medusa                         Medusa                       Menspire                         Sassoon Academy                  Sassoon Academy                 Sassoon Academy              Sesh Hairdressing
                                                                                                                                                                                                                                                                                   Passionate about: Teaching
Specialises in: Styling &     Known as: Nioxin               Passionate about:              Top accolade: SHABA's        Passionate about: Mens           Specialises in: Developing key   Specialises in: Developing      Specialises in: Providing    Specialises in: Creating
                                                                                                                                                                                                                                                                                   the basics, getting creative,
finishing, and creative       Ambassador and 3 x BHA         Mentoring, education and       Male Scottish Hairdresser    hair being a fusion of the       colour trends for the Sassoon    and sharing precision           world class education in     signature styles, bridal
                                                                                                                                                                                                                                                                                   inventing haircuts and
cutting.                      Scottish Hairdresser of the    teaching beautiful cuts.       of the Year.                 contemporary hair salon and      Academy and Sassoon              techniques with a modern        cutting.                     and long hair dressing.
                                                                                                                                                                                                                                                                                   generating new ideas.
   @LUKEBENSONHAIR            Year winner.                     @MEDUSAHAIRDRESSING            @PETER_MEDUSA
                                                                                                                         modern day barbershop.           collections.                     effortless aesthetic.             @DANIELLEHARVEYHAIR           @SIMONHILLHAIR
                                                                                                                                                                                                                                                                                      @TAYLORTAYLORHAIR
                                 @MCINTYRES_HAIR                                                                            @GLENNMCGOLDRICK                 @SASSOONACADEMYOFFICIAL         @GARETHVANCE1

 craft expert                  craft expert                   top art ist                    top art ist                  craft expert                     craft expert                     craft expert                    top art ist                  top art ist                top art ist

MICHAEL                       LAMPHANE                       NELSON                         NICKY                        NIKKI                            JOSH                             DANIEL                          FRANCESCO                    SIOBHAN                    COS
GRAY                          PATHAMMACHAK                   BROWN                          CLARKE                       CLIFFORD                         TAYLOR                           TAYLOR                          FONTANA                      GOLDEN                     SAKKAS
Michael Gray Hair             Michael Van Clarke             Nelson Brown                   Nicky Clarke                 NJUK Hair & Beauty               Taylor Taylor Hair               Taylor Taylor Hair              TONI&GUY                     TONI&GUY                   TONI&GUY

Top accolade: The Hair        Specialises in: Session        Known for: Assisting Sam       Top accolade: Being          Specialises in: Hair business,   Passionate about: All            Passionate about: Working       Known for: Unique blend      Known for: Unparalleled    Top accolade: 3 x BHA British
Awards Bridal and Long        styling, hair up and bridal.   McKnight during Fashion        awarded an OBE by Her        blondes, balayage and            aspects of cutting,              with graphic shapes,            of unparalleled colouring    technical skills and       Hairdresser of the Year
Hair Expert.                     @LAMPHANE                   Week in London, Paris          Majesty The Queen.           precision cutting.               colouring and educating.         creative cutting and            skills and ambition to       teaching the core          Nominee.
   @MICHAELGRAYHAIR                                          and Milan.                       @NICKYCLARKEUK                @NIKKICLIFFORD_HAIR              @TAYLORTAYLORHAIR             restyling.                      push boundaries.             foundations of colours.       @COSSAKKAS
                                                               @NB.HAIR.EDUCATION                                                                                                             @TAYLORTAYLORHAIR              @FRANCESCOFONTANA74           @GOLDENSIOBHAN

 top art ist                    ambassador                    craft expert                   ambassador                   craft expert                     top art ist                      top art ist                     ambassador

KAI                           PATRICK                        KIERON                         ROBERT                       DANIEL                           INDIRA                           JON                             ZOE
WAN                           CAMERON                        FOWLES                         EATON                        COUCH                            SCHAUWECKER                      WILSDON                         IRWIN
p.kai Hair                    Patrick Cameron                Regis                          Russell Eaton                Russell Eaton                    TONI&GUY                         TONI&GUY                        Zoe Irwin

Known for: Being a            Known for: Being a master      Known for: Session styling,    Top accolade: BHA British    Specialises in: Diverse          Top accolade: 3 x BHA            Top accolade: BHA North         Known as: Wella Colour
renowned stylist and top      of long hair, visionary,       shoots and editorial with      Hairdresser of the Year.     colouring and working            Avant-Garde Hairdresser          Western Hairdresser of          Trend Expert and Nioxin
industry photographer.        innovator and educator.        celebrities and high profile     @ROBERTJEATON              commercially and creatively.     of the Year.                     the Year.                       Editorial Ambassador.
   @KAIWAN17                     @PATRICKCAMERONHAIR         clients.                                                       @DANIELCOUCHHAIR                 @INDIRASCHAWY                    @JONWILSDON                    @ZOEIRWINHAIR
                                                               @KJFOWLES
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
“  I hope to share my 40 years of experience

                                                                                         ”
                                              with the objective of improving the skills
                                                          from consultation to cutting

AKIN
KONIZI
@AKIN_KONIZI

WHAT CAN I EXPECT TO LEARN ON AN
ADVANCED CUTTING COURSE WITH YOU?
I hope to share my 40 years of experience with the
objective of improving the skills from consultation
to cutting. I will give foundation and advanced cutting
techniques which will continually develop your own
skills and understanding of our craft.

WHAT IS YOUR FAVOURITE LOOK TO TRAIN
AND WHY IS IT IMPORTANT TO YOU IN
YOUR CAREER?
I don’t have a favourite look; I teach the fundamental
basics of layering and graduation. These are the basis
of every haircut that anyone will ever create in the future.    COURSES AVAILABLE
                                                                WITH AKIN KONIZI
WHY IS IT IMPORTANT TO NEVER STOP                               Advanced Cutting | P61
LEARNING IN THE HAIRDRESSING INDUSTRY?
If you are not moving forwards, you are moving
backwards.

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
BRUCE
MASEFIELD
@BRUCEMASEFIELDHAIR_EDUCATION

MASTER OF CUTTING

BECOMING A MASTER CUTTER WILL ENABLE YOU TO CUT WITH CONFIDENCE
CREATING ANY SHAPE THAT YOU DESIRE, DESIGN OR GET ASKED FOR BY ONE
OF YOUR CLIENTS.

  LEVEL               An educational course which develops your           AREAS COVERED DURING COACHING
  ADVANCED            salon skills is our most important focus. With      CONSULTATIONS
  CRAFT
                      over 35 years of experience, I will coach you       • Understanding your client.
                      to become a super stylist. Understanding            • Cutting methods and combining them.
  TIME
                      stability and blending paired with cutting
  4 DAYS                                                                  • Suitability and beauty.
                      skills will enable you to create hair that people
                                                                          • Visually creating your desired look
                      would die for; hair that doesn’t just look good
  PRICE (Excl. VAT)                                                         and executing it with confidence.
                      on the day, but hair that is cut into shape.
  £1200                                                                   • Building confidence.
                      In this ever-increasingly competitive industry,
                      it is so important to develop your skills and
  LOCATION
                      be the best you can be to stand out.
  LONDON
                                                                          Request a bespoke, tailor-made education
  MANCHESTER
                      OUR DEMONSTRATIONS AND                              session with any Wella Artist in one of our
                      WORKSHOP MODELS                                     Wella Studios or in your own salon.
  COURSE TYPE
  THEORY              I have found that being able to coach cutting       Wella World Studio London +44 203 650 4700
  DEMO                techniques on head blocks is extremely              Wella Studio Manchester +44 161 834 2645
  PRACTICAL                                                               Wella Studio Dublin +353 1 416 0900
                      beneficial. Allowing students to spend time
                      mastering new skills and techniques of their
                      choice, without time restraints, creates a
                      relaxed environment that focuses on improving
                      your talents as a dedicated hairdresser.

                      CONTINUED SUPPORT AND DEVELOPMENT
                      This course will run over four consecutive
                      days. I will consult individually with each
                      hairdresser attending this course in-turn;
                      resulting in the education being personal
                      to you, ensuring individual progression by
                      the end of the four days.
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
“     Learning a solid basic technique

                                                                                                         ”
                                                                      for each haircut will see you
                                                                              through your career

CHARLIE
TAYLOR
@CHARLIETAYLORHAIR

WHY IS IT IMPORTANT TO LEARN THE ART
OF CLASSIC HAIRCUT TECHNIQUES?
Learning a solid basic technique for each haircut will see
you through your career. You can then adopt additional
techniques to refine cuts to suit your clients.

WHAT DO YOU SEE AS A MAJOR CUTTING
TREND FOR 2021?
The bob never goes out of fashion, it’s a classic. Nothing
is cooler than a midi bob with a slight kink in it. It’s modern,
shows off colour and suits most face shapes!

HOW DID YOU FIND THE CREATIVE PROCESS
                                                                            COURSES AVAILABLE
WORKING COLLABORATIVELY WITH OTHER
                                                                            WITH CHARLIE TAYLOR
HAIRDRESSERS DURING TRENDVISION?
                                                                            Classic Cutting | P60
We are great at watching, learning and sharing.
                                                                            Insta Waves & Braids | P67
There is nothing better than a room full of hairdressers
under pressure to perform and subsequently come
up with genius!

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
COS
                                           SAKKAS
                                           @COSSAKKAS

                                           WHY IS IT IMPORTANT TO NEVER STOP
                                           LEARNING IN THE HAIRDRESSING INDUSTRY?
                                           If you’re great at long hair, spend time perfecting your
                                           short hair skills. If hair up scares you, invest in learning
                                           simple techniques. While there are trends that people
                                           follow, offering a bespoke and personalised look will
                                           ensure your clients return again and again.

                                           WHAT IS YOUR FAVOURITE LOOK TO TRAIN
                                           AND WHY IS IT IMPORTANT TO YOU IN YOUR
                                           CAREER?
                                           It’s not something that came naturally to me, but
                                           I became a cutting geek! I love working with angles,
                                           face shapes, texture and putting it all together to
                                           create something beautiful.

                                           WHAT DO YOU SEE AS A MAJOR CUTTING
                                           TREND FOR 2021?
                                           The modern shag - soft, natural layers, a relaxed

“
                                           fringe and fashion-forward shape.

                                       ”
                                                                                                          COURSES AVAILABLE
    Invest in learning simple techniques                                                                  WITH COS SAKKAS
                                           Request a bespoke, tailor-made education session
                                                                                                          Advanced Cutting | P61
                                           with any Wella Artist in one of our Wella Studios
                                           or in your own salon.
                                           Wella World Studio London +44 203 650 4700
                                           Wella Studio Manchester +44 161 834 2645
                                           Wella Studio Dublin +353 1 416 0900
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
“
                                                                                           ”
                                                The more we understand it all, the more
                                                  you become the master of the craft

DARREN
AMBROSE
@DARRENAMBROSE

WHAT CAN I EXPECT TO LEARN ON AN
ADVANCED CUTTING COURSE WITH YOU?
Attention to detail, tips and tricks, hair manipulation
and language, stretching your potential!

WHAT DO YOU SEE AS A MAJOR CUTTING
TREND FOR 2021?
Focal points and sustainability. It’s about finding your
persona, so down to biology. Bone structure determines
what we are creating long, short, mid…

WHY IS IT IMPORTANT TO NEVER STOP
LEARNING IN THE HAIRDRESSING INDUSTRY?
The more we understand it all, the more you become                COURSES AVAILABLE
the master of the craft.                                          WITH DARREN AMBROSE
                                                                  Advanced Cutting | P61

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
JAMES
                                            EARNSHAW
                                            @JHAIR_STYLIST

                                            HOW DO WELLA PRODUCTS HELP YOU
                                            CREATE QUICK AND INSTAGRAMMABLE,
                                            FASHION FORWARD LOOKS?
                                            The Wella portfolio is vast and versatile, products like
                                            Perfecton, Magma and Color Fresh Masks are amazing
                                            at saving time and easily layered up to create instant
                                            tones when shooting content.

                                            HOW DOES WELLA SUPPORT YOU
                                            AS A FREELANCER?
                                            Wella gives me opportunities for shoots and shows that
                                            were once only available to salon groups. They also give
                                            me a platform on social media so that the world can see
                                            my work!

                                            WHAT DO YOU LOVE ABOUT WELLA AND WHY?
                                            I’m able to create anything on any hair type or depth,

“
                                            and the brand itself has an amazing heritage, and also
                                            the Wella family & teams are all so friendly and passionate!

                                        ”
    From soft pastels to icy blonde hues,
    I’ve got your dream instagrammable
                                            Request a bespoke, tailor-made education session
    hair colour covered                     with any Wella Artist in one of our Wella Studios
                                            or in your own salon.
                                            Wella World Studio London +44 203 650 4700
                                            Wella Studio Manchester +44 161 834 2645
                                            Wella Studio Dublin +353 1 416 0900
WE ARE who MEETOURARTISTS I P96 BE PART OF OUR CREATIVE COMMUNITY I P132
“       By learning the art of colour techniques

                                                                                            ”
                                                    you immediately expand your mind
                                                                        and perception

JAYSON
GRAY
@KARBON_KYD

WHY IS IMPORTANT TO LEARN THE ART
OF COLOURING TECHNIQUES?
Expand your mind and perception. This skillset will
provide you with the tools to grow your business
and set you up within the hairdressing industry.

WHAT DO YOU SEE AS A MAJOR COLOURING
TREND FOR 2021?
Bigger and bolder colour placements with people wanting
more acid washed tones and bolder shots of colour, as
well as a welcome return to red polished tonality in hair!

WHAT CAN I EXPECT TO LEARN ON A
                                                                 COURSES AVAILABLE
COLOUR MASTERCLASS COURSE WITH YOU?
                                                                 WITH JAYSON GRAY
I like to take my students on a journey that taps into
                                                                 MCP Graduation | P48
technique and fuses high fashion with colour trends
                                                                 Colour Masterclass | P52
and history. My concepts are aimed at expanding your
colour repertoire.

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
JORDANNA
                                         COBELLA
                                         @JORDANNACOBELLA

                                         WHAT IS THE KEY LEARN YOU GOT FROM
                                         THE MASTER COLOUR PROGRAMME?
                                         Skills for mastering a consultation and creating a bespoke
                                         colour service. I feel confident with my colour choices and
                                         have more finesse in my application.

                                         WHAT ADVICE DO YOU HAVE FOR COLOURISTS
                                         THAT WANT TO GROW COLOUR BUSINESS IN
                                         THE SALON?
                                         Since becoming a Master Colour Expert, I have developed
                                         my own bespoke colour menu for my clients which changes
                                         season to season.

                                         WHY IS IMPORTANT TO LEARN THE ART
                                         OF COLOURING TECHNIQUES?
                                         We find that client loyalty lies with colour services and
                                         colour is still at the forefront of the industry. There’s a
                                         lot of competition out there and the difference between
                                         a good colourist and an excellent colourist is more

“
                                         important than ever.

                                     ”
                                                                                                       COURSES AVAILABLE
    I believe that knowledge is a gift                                                                 WITH JORDANNA COBELLA
                                         Request a bespoke, tailor-made education session
    that should be shared                with any Wella Artist in one of our Wella Studios             Colour Masterclass | P52
                                         or in your own salon.
                                         Wella World Studio London +44 203 650 4700
                                         Wella Studio Manchester +44 161 834 2645
                                         Wella Studio Dublin +353 1 416 0900
JOSH
                                           GOLDSWORTHY
                                           @JOSH_GOLDS

                                           WHAT ADVICE DO YOU HAVE FOR COLOURISTS
                                           THAT WANT TO GROW COLOUR BUSINESS IN
                                           THE SALON?
                                           Develop techniques that are quick but effective.
                                           Keep up to date with trends and use these techniques
                                           to up-sell a simple root retouch.

                                           HOW WILL THE BRIDAL HAIR COURSE DEVELOP
                                           MY SKILL?
                                           You will go away with classic bridal skills with a modern
                                           session twist. I’ll teach you how to grow your bridal
                                           brand, salon or location experience, talk you through
                                           my kit essentials and explain every hairstyle suitability.

                                           WHAT IS THE KEY LEARN YOU GOT FROM
                                           THE MASTER COLOUR PROGRAMME?
                                           It challenges you and gives you the tools to be a true colour
                                           expert. I’d recommend this course to any hairdresser that

“
                                           wants to improve their understanding of colour.

                                                                                                           COURSES AVAILABLE
    Master Colour Programme is the best

                                      ”
                                           Request a bespoke, tailor-made education session                WITH JOSH GOLDSWORTHY
    course I have ever been on, it truly   with any Wella Artist in one of our Wella Studios               The Blow Dry Experience | P64
    challenges you as a hairdresser        or in your own salon.                                           Bridal Hair | P65
                                           Wella World Studio London +44 203 650 4700                      Insta Waves & Braids | P67
                                           Wella Studio Manchester +44 161 834 2645
                                           Wella Studio Dublin +353 1 416 0900
“
                                                          Be inquisitive and eager to learn

                                                                                                ”

LEONARDO
RIZZO
@LEONARDORIZZO

WHAT DO YOU SEE AS A MAJOR STYLING
TREND FOR 2021?
2021 will see bold and daring styles, individuality is
key. Think bright colours more multi-layered haircuts,
undercuts and mullets. Men wearing longer hair will
also be big next year.

WHAT CAN I EXPECT TO LEARN ON AN
ADVANCED CUTTING COURSE WITH YOU?
Be inquisitive and eager to learn. I really believe you
can never stop learning, new ideas for salon work
or more creative and directional cutting techniques.

WHAT IS YOUR FAVOURITE LOOK TO TRAIN                                   COURSES AVAILABLE
AND WHY IS IT IMPORTANT TO YOU IN YOUR                                 WITH LEONARDO RIZZO
CAREER?                                                                Advanced Cutting | P61
I always love to teach precision cutting and blend it
with editorial styling to create the ultimate flow from
fashion to geometry and structure.

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
LUKE
                                              BENSON
                                              @LUKEBENSONHAIR

                                              WHAT DO YOU SEE AS A MAJOR STYLING
                                              TREND FOR 2021?
                                              Centre parted, undone textures that look effortless,
                                              polished and beautiful - think Winona Ryder in the '90s.
                                              Low ponytails, buns and gelled back hair will be big.

                                              HOW WILL THE BLOW DRY EXPERIENCE
                                              COURSE DEVELOP MY SKILL?
                                              You’ll learn how to prep the hair with the most suitable
                                              product, sectioning patterns, brush angles, tension,
                                              and setting and dressing hair for big showstopping looks.

                                              WHY WOULD I ATTEND A HANDS-ON SESSION
                                              WITH YOU?
                                              I have a relaxed approach and will give as much time as is
                                              needed without any judgement on skill level or creativity.
                                              I like to teach on real people so you can see how the hair
                                              reacts to product and different styling techniques.

“
                                                                                                           COURSES AVAILABLE

                                          ”
                                              Request a bespoke, tailor-made education session             WITH LUKE BENSON
    I have a very relaxed approach to         with any Wella Artist in one of our Wella Studios
    education, it's always a fun atmosphere   or in your own salon.
                                                                                                           Advanced Cutting | P61
                                                                                                           The Blow Dry Experience | P64
                                              Wella World Studio London +44 203 650 4700                   Red Carpet Glamour | P66
                                              Wella Studio Manchester +44 161 834 2645                     Insta Waves & Braids | P67
                                              Wella Studio Dublin +353 1 416 0900
MEDUSA
                                                 COLIN MCANDREW
                                                 @MEDUSAHAIRDRESSING

                                                 WHY IS IT IMPORTANT TO LEARN THE ART
                                                 OF CLASSIC HAIRCUTS?
                                                 So that you have the knowledge and understanding
                                                 of shape and form, this allows you to hone your skills
                                                 and take yourself to the next level.

                                                 WHAT ADVICE DO YOU HAVE FOR
                                                 COLOURISTS THAT WANT TO GROW
                                                 COLOUR BUSINESS IN THE SALON?
                                                 Learn, learn, learn! Don't be scared to take inspiration
                                                 from others but always add your own mark to it.

                                                 WHAT PROCESS DO YOU PUT YOUR TEAM
                                                 THROUGH IN ORDER TO LEARN?
                                                 From full studio days teaching all aspects to one-hour
                                                 demo events, we encourage our teams to shadow
                                                 stylists and work closely with Wella on group and
                                                 personal development plans for every salon/stylist.

“                                            ”
                                                                                                            COURSES AVAILABLE
    My biggest advice on growing your            Request a bespoke, tailor-made education session           WITH MEDUSA
    colour business is learn, learn, learn       with any Wella Artist in one of our Wella Studios
                                                                                                            Essential Cutting | P60
                                                 or in your own salon.
                                                                                                            Classic Cutting | P60
                                                 Wella World Studio London +44 203 650 4700                 Advanced Cutting | P61
                                                 Wella Studio Manchester +44 161 834 2645                   The Blow Dry Experience | P64
                                                 Wella Studio Dublin +353 1 416 0900
70s                            “
                               Training is a mix of being inspired
                                   and taking skills learnt back
                                                                  to the salon

                                                                                        ”

  80s                                  NICKY
                                       CLARKE

90s
                                       @NICKYCLARKEUK

                                       OVER YOUR 40 YEARS IN THE INDUSTRY,
                                       HOW HAVE YOU KEPT UP WITH THE LATEST
                                       HAIR TRENDS?
                                       It’s as important to understand runway and editorial
                                       trends as it is to know what’s popular in street-style.
                                       Inspiration is everywhere, be it in film, music or
                                       learning from your peers during educational courses.

                                       WHAT HAS BEEN THE HIGHLIGHT
                                       OF YOUR CAREER?
    ©Greg Williams

                                       Opening my own salon in 1991 or winning British

 00s
                                       Hairdresser of the Year in 1994 however, the pinnacle
                                       of my career must be the OBE I was awarded in 2008
                                       by HM The Queen.

                                       WHAT DOES IT TAKE TO BECOME
                                       A HAIRDRESSING ICON?
                                       Developing a recognisable house style which
                                       appeals to a wide audience whilst constantly striving
                                       to improve your own skill set will help garner both
                                       respect and publicity.

                                       Request a bespoke, tailor-made education session
                                       with any Wella Artist in one of our Wella Studios
                                       or in your own salon.
                                       Wella World Studio London +44 203 650 4700
                                       Wella Studio Manchester +44 161 834 2645
                                       Wella Studio Dublin +353 1 416 0900
  ©Mert Alas & Marcus Pigott
“
                                                                                           ”
                                                          I thrive on seeing people grow and
                                                                 bringing out the best in them

PAUL
ADAMCZUK
@PAUL.CHEYNESHAIR

WHICH WELLA COURSE WOULD YOU
RECOMMEND I BOOK TO GET INSPIRED
IN CUTTING HAIR?
I would recommend the Advanced Cutting Course,
it’s perfect for stylists who already have an understanding
of cutting but really want to explore their creativity.

WHAT ADVICE DO YOU HAVE FOR COLOURISTS
THAT WANT TO GROW COLOUR BUSINESS
IN THE SALON?
Sign up for the Wella Master Colour Programme. You will
not only learn all things colour but the science behind it
and how the products work. This builds a confident team
who will be ready to tackle any colour requests that come
their way.

WHY WOULD I ATTEND A HANDS-ON SESSION
WITH YOU?
I get a huge kick out of educating interacting and
collaborating with other like-minded stylists. I thrive
on seeing people grow.

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
ROBERT
                                         EATON
                                         @ROBERTJEATON

                                         WHAT ADVICE DO YOU HAVE FOR
                                         COLOURISTS THAT WANT TO GROW COLOUR
                                         BUSINESS IN THE SALON?
                                         Learn from everyone around us in the industry, specialise
                                         in the areas you are most passionate about and perfect
                                         your skills with continued education and knowledge.

                                         WHAT CAN I EXPECT TO LEARN ON A
                                         COLOUR MASTERCLASS COURSE WITH YOU?
                                         Salon relevant techniques, beautiful hair, a salon-based
                                         stylists’ approach to education and creative work.

                                         WHAT DO YOU SEE AS A MAJOR
                                         COLOURING TREND FOR 2021?
                                         Colour placement and the enhancement of natural
                                         colour and texture, colour that has longevity and
                                         evolves from one colour to the next. I am also working

“
                                         on inclusivity, working with different textures and
                                         modern ideas for different age groups.

                               ”
    Perfect your skills with continued                                                               COURSES AVAILABLE
    education and knowledge              Request a bespoke, tailor-made education session
                                                                                                     WITH ROBERT EATON
                                         with any Wella Artist in one of our Wella Studios           Colour Masterclass | P52
                                         or in your own salon.
                                         Wella World Studio London +44 203 650 4700
                                         Wella Studio Manchester +44 161 834 2645
                                         Wella Studio Dublin +353 1 416 0900
“   From the vibrancy of Color Fresh Create

                                                                                     ”
                                                   to the delicacy and shine of Illumina
                                                         Color, Wella always excites me

ZOE
IRWIN
@ZOEIRWINHAIR

WHAT DO YOU SEE AS A MAJOR COLOURING
TREND FOR 2021?
Look out for magenta shades, and colours influenced
by beautiful orchids and tropical prints. In contrast, there
will be a move towards more plant-based, natural tone.

WHY IS IT IMPORTANT TO LEARN THE ART
OF COLOURING TECHNIQUES?
The more you practise and try things, the more
confident you will become. It can take time but
it's a serious and endlessly fun thing to master.

WHAT DO YOU LOVE ABOUT WELLA
AND WHY?
I adore the shades in the Wella palette – there’s
a softness and glow that I get from using them.
The way hair feels after Wella colour is incredible
and the portfolio gives me endless possibilities.

Request a bespoke, tailor-made education session
with any Wella Artist in one of our Wella Studios
or in your own salon.
Wella World Studio London +44 203 650 4700
Wella Studio Manchester +44 161 834 2645
Wella Studio Dublin +353 1 416 0900
MEET OUR
        BUSINESS GURUS
    & in d u st ry expe r t s
                                                                              1. CLIVE COLLINS
                                                                              hobsalons.com
                                                                              Clive is an award-winning salon owner with more than 30 years’
                                                                              experience in the hairdressing industry. Often featured in the
                                                                              business pages of the industry’s press, he is a fantastic motivational
                                                                              leader and an expert in business education at HOB Academy.
       Learn from our business gurus who have been there, seen the            Clive presents the Successful Salon Business course, which covers
      challenges that salons face and developed the tried-and-tested          customer loyalty, client experience, effective column-building
                                                                              and business development.
                        solutions to overcome them.
                                                                              2. LIZ MCKEON
    Whether you’re looking for a happier, more productive team, a more        lizmckeon.com
    effective front of house, marketing strategies that entice new clients,   Liz is the co-presenter of the £200 Salon Turnaround TV
                                                                              programme and author of best-selling industry book, 30 Days
       or want to open another salon, these industry experts have the         to Beauty Business Success. With more than 25 years of hair and
            experience, proven results and strategies to help you.            beauty experience, she will ignite your passion and excitement for
                                                                              running a salon. Liz presents Reception: Making it Work For Your
                                                                              Business, as well as our brand new course, the Master Business
                                                                              Programme, a comprehensive eight-day masterclass new for 2021.

                                                                              3. MICHAEL VAN CLARKE
                                                                              vanclarke.com
1                         3                                   5               When it comes to the hairdressing business, the Michael Van
                                                                              Clarke salon is the industry’s most decorated team with 16 British
                                                                              Hairdressing Business Awards. Michael has more than 30 years’
                                                                              experience and is skilled at taking a new and innovative approach
                                                                              to business. Get insights from Michael’s award-winning formulas

                                                                                                                                                       POWER UP YOUR
                                                                              at his highly inspiring Salon Business Mastery Day.

                                                                              4. MARK BLAKE
                                                                              markblake.co.uk
                                                                              Internationally renowned trichologist Mark is highly skilled at
                                                                                                                                                       BUSINESS
                                                                              identifying and treating the underlying causes of often distressing
                                                                              issues such as hair thinning and hair loss. He believes these are        BESPOKE BUSINESS DAYS
                                                                              essential skills for modern hairdressing. As a successful salon owner
                                                                                                                                                       We can tailor-make a business day designed specifically for
                          4                                                   with more than 30 years’ industry experience he believes these
                                                                              are essential skills for modern hairdressing. The Fascinating World
                                                                                                                                                       your team and delivered in your own salon environment.
                                                                              of Trichology is taught honestly and engagingly, making it easy to
                                                                              understand and relate to. Mark also educates on MCE Maximiser.
                                                                                                                                                       MY BUSINESS COACHING
                                                                                                                                                       Our business gurus are experts in many fields, whether you need
                                                                              5. SIMON HARRIS                                                          help in creating more processes or a longer-term partnership
                                                                              mysalonmanager.co
                                                                                                                                                       to grow your revenue. We are able to organise bespoke 1-2-1
                                                                              Simon has a wealth of experience in growing successful and
                                                                                                                                                       coaching sessions with our business gurus, please contact us
                                                                              profitable hair salons, having run a chain of 16 salons for six years.
                                                                                                                                                       for more information.
2                                                            6                As the founder of MySalonManager, he provides the training and
                                                                              support to enable Salon Owners and Managers to run their salons
                                                                              more effectively. Simon presents You Own a Salon, Now Build a
                                                                              Business, a game-changing course on how to make your salon
                                                                              a commercial success, as well as a brand-new course Appraisals
                                                                                                                                                       NEW
                                                                              for Performance which helps Salon Owners set realistic targets
                                                                              and expectations for everyone in the salon.
                                                                                                                                                       DIGITAL BUSINESS SEMINARS
                                                                                                                                                       Look out for our NEW digital business seminars, which allow
                                                                                                                                                       you to take time out to “Power up your Business” from the
                                                                              6. JOHN HUSCROFT                                                         comfort of your home.

                                                                              With more than 40 years’ experience, including 25 at Wella
                                                                              Professionals, John has helped thousands of hairdressers to
                                                                                                                                                       Please contact your Wella Account Manager for more details or
                                                                              achieve their ambitions. He’s renowned for developing Managers           look out for further information on Instagram @WellaHairUKI.
                                                                              to increase business in a fun yet professional and effective manner.
JOIN OUR
                         community...
                     ALL OF US HERE AT WELLA PROFESSIONALS ARE
                      PASSIONATE ABOUT CONNECTING WITH YOU,
                       OUR #WELLAFAMILY, AND BUILDING DIGITAL
                     COMMUNITIES OF LIKE-MINDED HAIRDRESSING
                      PROFESSIONALS FROM ALL OVER THE GLOBE.

                                                                                                                   …..AND BECOME A
                                                                                                                   Wella Passionista!
                                                                                                                    IF YOU’RE A NATURAL INSTAGRAMMER WITH
                                                                                                                     A GRID FULL OF AWE-INSPIRING WORK AND
                                                                                                                       A LOYAL DIGITAL FOLLOWING, YOU CAN
                                                                                                                    APPLY FOR THE OPPORTUNITY TO JOIN OUR
                                                                                                                     COMMUNITY OF SOCIAL SUPERSTARS - THE
                                                                                                                               WELLA PASSIONISTAS.

                                                                                                                    Take part in exclusive events and collaborations with us, get to try
                                                                                                                      our new products first, and of course, be a regular feature on
                                                                                                                    @WellaHairUKI. To be spotted by our social talent scouts just make
                                                                                                                      sure you’re tagging us in your posts using @WellaHairUKI and
                                                                                                                         #WellaFamily. Or apply online wella.com/Passionistas.
If you want to engage           POST                                    FOLLOW
                                Post your most stunning hairdressing    Follow #WellaPassionistas on Instagram
with your industry peers,                                                                                           For additional tips on becoming the next social media star, check out
                                work and incredible transformations     to be inspired by our trendsetting group
your fellow creatives, your     on Instagram or Facebook, tagging us    of creative, sassy and digitally savvy
                                                                                                                   our studio education course ‘Insta Ready Colour’ (p.46) and watch our
                                                                                                                   online seminars ‘How to Boost your Social Media’ and ‘How to Create
hairdressing idols, and Wella   @WellaHairUKI and #WellaFamily, and     social media stars.
                                                                                                                               Compelling Content’ on education.wella.com.
                                have the chance to be featured on our
Educators, you can join us      main @WellaHairUKI page with over       LEARN
                                                                                                                                   We look forward to seeing your work!
online in the following ways:   100,000 followers.                      Learn from the best of the industry
                                                                        with our online digital courses hosted
                                JOIN                                    by Wella Artists and available to book
                                Join our Facebook group                 on education.wella.com – keep an eye
                                ‘Wella Professionals Global Hair        on our Instagram @WellaHairUKI to
                                Community’ and join over 30,000         see updates and reminders of what’s
                                members from around the world           coming up.
                                in sharing formulas, tips and the
                                latest industry news and launches.

                                SIGN UP
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