Brand innovation M.A. Design & Innovation Master of Arts
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Brand innovation M.A.
Design & Innovation
Master of Arts
CREATE
DiGiTAL iNNOvATiON
The fast-paced digital world is in need of skilled problem-solving experts.
At Brand Academy, you will gain expertise in user experience research,
user-centered design, business development and entrepreneurial skills.
Our program will empower you to develop your existing expertise
(in communication or design) preparing you for a career as innovation
strategist, UX researcher and creative digital leader using
technologies such as artificial intelligence and machine learning, aug-
mented and virtual reality with creativity and purpose.
Prof. Dipl. Des. Michael Jonas
“Today’s students might have
a job after graduation that
doesn’t exist yet. We will pre-
pare you for the business
requirements of today and the
challenges of tomorrow.”
5
GOOD REASONS TO CHOOSE STUDENTS FROM ALL OvER
OUR MASTER PROGRAMME THE WORLD
Relevant Exclusive
Focusing on key business topics Limited number of students provi-
branding and innovation ding a creative, inspiring, personal
atmosphere
international
Intercultural community of stu- Career-oriented
dents and lecturers ensuring a Our target is to build an active
global perspective network for your future
Practice-oriented
Merging scientific thinking
with practical experience and
individual skill development
to make you more than ready
for your professional career
UX
BRAND THiNKiNG
STRATEGY
CURRiCULUM
Juliana Mara Ferreira Martins, Brazil, Master Student
“Being a student at Brand Academy DiGiTAL TECHNOLOGiES
CREATivE CONCEPTiNG
& STORYTELLiNG
& DEvELOPMENT
is great: The professors are highly skilled
BRAND
BRAND
CREATivE
LEADERSHiP
BOOTCAMP
and have extensive experience, plus
iNNOvATiON
they are friendly and always make sure the ARTiFiCiAL iNTELLiGENCE
SCiENCE
DATA
students feel welcome. CREATivE
TECHNOLOGY
i could see from day one & TOOLS
that applying for a
master‘s programme at Gaining a broad understanding of human-centered design,
you explore new technologies and build prototypes
Brand Academy was my together with professionals. in small groups and a creative
atmosphere, you will expand your soft skills such as
best decision as a student.“ creativity, teamwork and leadership.
You can also attend modules from the Marketing or
Entrepreneurship tracks.
THE PRACTiCAL PROJECTS:
Leading brand companies and
established agencies are
waiting for your input. in boot
camps and practical projects,
you will tackle challenges and
find solutions to real business
problems of well-known
companies, agencies and start-
ups – both in Hamburg and
abroad, if you wish. This allows
you to contribute your ideas and expand your professional
network by making valuable contacts.
Josh Kongmany, United States of America, Master Student
Our project partners include, among others:
“At the Brand Academy, i Accenture interactive, Bitburger, Bosch, Dior, Google,
Jung von Matt, Kellogg’s, Leica, Serviceplan.
study alongside people from
all around the world. i think
it’s interesting to see how
my classmates approach
problems and generate ideas,
YOUR
because their methods are
CAREER PROSPECTS
The programme provides you with the tools and the knowledge
different from how i think you need to create digital innovations. Due to our unique focus on
brand thinking and new technologies, as well as our intercultural
and perceive the world. orientation and connection to China, you will be well-prepared for
the complex strategic tasks at global brand companies and agencies.
viewing problems from various cultural As graduate of Design & innovation you can choose from a
wide range of exciting careers, such as: Design Researcher, Design
perspectives helps us come up with new Consultant, UX Researcher and Creative Strategist.
and creative solutions.”
OUR TOP TEAM
Prof. Dipl. Des. Michael Jonas
Professor Design
Former Creative Director with long-
standing experience at creative and digital
agencies, 50+ international awards for
creativity and design, 10+ years of university
teaching experience
Dr. Thomas Suwelack
Foto: Hartmut Nägele
Deputy Professor
Management
8 years as a management
consultant for clients
such as BMW, Vodafone,
Prof. Dr. Yonca Limon-Calisan Metro, ProSiebenSat.1,
Professor Management and studied business
Vice President (Research) administration at the
University of Münster,
ph. D. in Marketing
6 years of marketing experience in
food sector, 10 years of international
academic experience in Germany,
USA and China, nominated for
various awards; DAAD scholarship
Dates: Application Deadlines: Are you interested in our
winter semester (October, 1st) September, 15th
summer semester (April, 1st) March, 15th Masters programme?
Overviev
Please contact our Study Advisor
Duration: Language: for Master Programme:
3 semesters full-time English or German
Anna Prokhorenko
at 90 CP or
Fon +49 40 380 893 56-23
part-time 24 months Location: Mail anna.prokhorenko@brand-acad.de
at 90 ECTS. Hamburg skype anna_brand_academy
Track shortening is possible
if credit is recognised. Degree:
Master of Arts (M.A.) Brand Academy University of Applied Sciences
Rainvilleterrasse 4 | 22765 Hamburg | Germany | info@brand-acad.de
www.brand-acad.de
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