Steve Jobs - FBAUL seminário mestrado design de equipamento

Steve Jobs - FBAUL seminário mestrado design de equipamento

Steve Jobs FBAUL seminário mestrado design de equipamento Outubro 2013

Porquê uma aula sobre Steve Porquê uma aula sobre Steve Jobs? Jobs Morreu – viva Jobs Jobs Morreu viva Jobs

Como soube eu que ele tinha Como soube eu que ele tinha morrido? fui acordada por uma morrido? fui acordada por uma repórter da TSF nessa manhã: http://www.tsf.pt/PaginaInicial/Vida/Interior.aspx?content id=2038068&page=-1 http://www.tsf.pt/PaginaInicial/Vida/Interior.aspx?content_id 2038068&page 1

De qualquer forma a imprensa De qualquer forma a imprensa e o público em geral sempre falaram de Jobs: Há 850.000.000 entradas no Google Google

Mas porquê dar uma aula de Mas porquê dar uma aula de design sobre Jobs? g

Vamos falar sobre o potencial Steve Jobs que todos temos em nós. É a altura oportuna para falar sobre este "americano típico" que foi adoptado em criança e cresceu em p q p ç Silicon Valley e que presseguio os seus sonhos e acreditou sempre na sua visão: Jobs recusou-se a encarar a tecnologia do ponto de vista dos membros do encarar a tecnologia do ponto de vista dos membros do board, dos engenheiros, dos merketiers ou sequer dos designers, sempre soube olhar de fora, como utilizador.

ó Inovar implica ser-se verdadeiro consigo próprio e abraçar o desconhecido, o imprefeito, o incorrecto, o inoportuno, e depois torna-lo próximo, perfeito, inoportuno, e depois torna lo próximo, perfeito, correcto, oportuno... Mr. Jobs foi mais além e tornou-o também desejado.

Passo a palavra a Jobs: http://www.youtube.com/watch?v=UF8uR6Z6KLc

1º razão para gostarmos de Jobs 1 razão para gostarmos de Jobs PAIXÃO PAIXÃO

“Again, you can't connect the dots looking forward; you can only connect them looking S backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut destiny have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the never let me down, and it has made all the difference in my life.” Steve Jobs

1955: Jobs is born on Feb 24 1955: Jobs is born on Feb. 24 • 1976: Apple Computer is formed on April Fool's Day, shortly after Wozniak and Jobs create a new computer circuit board in a Silicon Valley garage. A third co-founder, Ron Wayne, leaves the company after less than two weeks. The Apple I computer goes on sale by the summer for $666.66. • 1977: Apple is incorporated by its founders and a group of venture 1977: Apple is incorporated by its founders and a group of venture capitalists. It unveils Apple II, the first personal computer to generate color graphics. Revenue reaches $1 million.

1979 J b i i X P l Al R h C PARC d i • 1979: Jobs visits Xerox Palo Alto Research Center, or PARC, and is inspired by a computer with a graphical user interface.

• 1983: The Lisa computer goes on sale with much fanfare, only to be p g , y pulled two years later. Jobs lures John Sculley away from Pepsico Inc. to serve as Apple's CEO. • 1985: Jobs and Sculley clash leading to Jobs' resignation Wozniak also • 1985: Jobs and Sculley clash, leading to Jobs resignation. Wozniak also resigns from Apple this year.

2010 Apple sells 15 million iPad 2010: Apple sells 15 million iPad • 1986: Jobs starts Next Inc., a new computer company making high-end machines for universities. He also buys Pixar from "Star Wars" creator George Lucas for $10 million. g • 1998: Apple returns to profitability. It shakes up personal computer industry in 1998 with the candy-colored, all-in-one iMac desktop, the original models shaped like a futuristic TV Apple discontinues the original models shaped like a futuristic TV. Apple discontinues the Newton.

• 2001: The first iPod goes on sale, as do computers with OS X, the modern Mac operating system based on Next software.

Apple also releases iTunes software. • 2007: Apple releases its first smartphone, the iPhone. Crowds camp 2007: Apple releases its first smartphone, the iPhone. Crowds camp overnight at stores to be one of the first to own the new device.

2º razão para gostarmos de Jobs 2 razão para gostarmos de Jobs Substituiu a fé nos gestores pela fé no design: permite, por dar o exemplo, que o papel do design se altere dentro da estrutura das empresas: • Jonathan Ive Senior Vice President of Jonathan Ive _Senior Vice President of Industrial Design at Apple Inc. M k P k CEO d Nik B d • Mark Parker _CEO da Nike Brand • Chief Bangle ex- BMW Design chief (2009) • Mauro Porcini – IBM Conglomerate($ 27 biliões)

3º razão para gostarmos de Jobs 3 razão para gostarmos de Jobs Sabe instrumentalizar a realidade: A 4 regras básicas para combinar diferentes tipos g p p (typefaces) são: • A família vem primeiro (The family comes first) • A família vem primeiro (The family comes first) • Abraçar a diversidade (Embrace diversity) • Combinar proporções similares (Combine similar proportions) p p ) • Limitar as combinações (Limit combinations)

3º razão para gostarmos de Jobs 3 razão para gostarmos de Jobs Sabe instrumentalizar a realidade: A 4 regras básicas para o sucesso do design na g p g Apple são: • A família vem primeiro (The family comes first) • A família vem primeiro (The family comes first) • Abraçar a diversidade (Embrace diversity) • Combinar proporções similares (Combine similar proportions) p p ) • Limitar as combinações (Limit combinations)

4º razão para gostarmos de Jobs 4 razão para gostarmos de Jobs Sabe o que é necessário para inovar: “And it comes from saying no to 1,000 things to y g , g make sure we don't get on the wrong track or try to do too much We're always thinking about new to do too much.

We re always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are that you can concentrate on the things that are really important.” “And no, we don't know where it will lead We just know there's something much will lead. We just know there's something much bigger than any of us here.”

6º ã t d J b 6º razão para gostarmos de Jobs Faz design para as pessoas, não para utilizadores ou comsumidores ou targets: “As individuals, people are inherently good. I have a somewhat more pessimistic view of people in a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country which is in see what s happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our don't seem to be excited about making our country a better place for our kids.”

7º ã t d J b é à 7º razão para gostarmos de Jobs Leva o design até à ultima consequencia: “Be a yardstick of quality.

Some people aren't used to an environment where excellence is expected.” Leia mais em: http://www.brainyquote.com/quotes/authors/s/steve_jobs.html#ixzz1eQM3Hp7a

Perguntas? Perguntas?

You can also read