STATE OF THE NET 15 june 2018 - Assirm
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STATE OF THE NET 15 june 2018
Methodological Notes
Online survey conducted with the Cawi/Cami technique (Computer Aided Web/Mobile Interview) on a sample of
1.000 Internet users
representative of the Italian population by gender, age and area of residence.
The survey was carried out on a SWG platform between 30 May and 4 June 2018.
DISTRIBUTION OF THE SAMPLE
DEMOGRAPHY
GENERATION age % ITALY %
GENDER %
millennials 18-37 26 north 46
female 52
x generation 38-53 36 center 20
male 48
baby boomer 54-72 38 south 34
EDUCATION % ECONOMIC * % INFORMATION LITERACY * %
STATUS
Lower education 18 Low income 27 Low IL 21
Medium education 70 Medium income 43 Medium IL 33
Higher education 12 High income 30 High IL 46
* self perception All right reserved 2
SENTIMENT TOWARDS INNOVATION (Technology, Digitalization, AI)
Innovation drives trust and a positive mood, better for digital skilled
Think of the progress achieved today in technology, digital technology and artificial intelligence.
What emotions do these topics evoke for you? (2 permitted responses)
Low IL
confidence 46 - 14 %
surprise 37 -3%
expectation 36 -9%
cheerfulness 21 -4%
dread 17 + 5%
sadness 4
anger 2
disgust 2 +3%
envy 1 + 5%
are not emotional things for me 5 + 7%
% values Sum of the answers All right reserved 4
Digital innovation is associated with positive emotions
Think of the progress achieved today in technology, digital technology and artificial intelligence.
What emotions do these topics evoke for you?
THE DIRECTION OF THE EMOTIONS EVOKED BY INNOVATION
NO EMOTION
NEGATIVE 5
low IL 28 18
lower education 25 high IL 84
low income 23 high income 82
77
POSITIVE
% values. Answers recoded All right reserved 5
The majority sees the positive role of digital innovation
In general, what has digital innovation and AI brought to today's society?
58
high IL 66
men 65
38
higher education 64
high income 62
4
mainly positive consequences consequences positive and mainly negative consequences
negative to the same extent
% values All right reserved 6
Fields: highest values in medicine, but a regression in politics
Specifically, what has the technological innovation brought until now to the following fields?
more positive effects positive and negative effects more negative effects
health and medicine 80 14 6
mobility 77 16 7
business 63 26 11
security 57 28 15
education 56 25 19
environment 50 28 22
food 46 35 19
politics 28 39 33
% values All right reserved 7
Humanity is preparing, Italy is struggling, but I am ready
VERY + ENOUGH
How much do you think HUMANITY
is prepared to cope with the change
brought about by rapid technological
development?
54
And, in particular, do you think
ITALIANS are prepared to face the
consequences of technological
development?
45
high IL 86
higher education 82
And PERSONALLY, how prepared high income 80
do you feel to face the
consequences of technological
development? 75 Millennials
low IL
low income
79
50
63
lower education 64
Baby boomers 69
% values Sum ‘very’ + ‘enough’. All right reserved 8
HUMAN(IST) & DATA(IST)
Who does it better today? Human or machines?
caring for children 90 5 5
making you laugh/amuse 87 5 8
cooking 86 6 8 HUMAN REALM
caring for the elderly people 86 6 8
telling stories 85 6 9
composing music 78 8 14
managing human resources 75 10 15
introducing you to a group of potential friends 73 13 14
gardening 72 9 19
ASSISTED HUMAN REALM
recommending books, music and movies 64 9 27
introducing you to your soul mate 64 20 16
show you the right choice 63 19 18
driving 61 14 25
refereeing a football match 53 14 33
diagnosing diseases 47 16 37
HYBRID REALM
arresting criminals 44 18 38
winning the war 32 32 36
playing chess 28 11 61
financial trading 26 23 51 A.I. REALM
finding the quickest route in town 15 4 81
% values people don’t know algorithms & robots All right reserved 10Who will do it better in 10 years? Human or machines?
caring for children 81 8 11
HUMAN REALM
making you laugh/amuse 79 9 12
cooking 73 10 17
caring for the elderly people 72 11 17 ASSISTED HUMAN REALM
telling stories 74 9 17
composing music 62 13 25
managing human resources 54 16 30
introducing you to a group of potential friends 56 19 25
gardening 54 14 32 HYBRID REALM
recommending books, music and movies 48 13 39
introducing you to your soul mate 49 24 27
show you the right choice 44 24 32
driving 32 18 50
refereeing a football match 33 17 50
diagnosing diseases 25 21 54
arresting criminals 26 22 52 A.I. REALM
winning the war 19 35 46
playing chess 16 13 71
financial trading 14 25 61
finding the quickest route in town 9 5 86
% values people don’t know algorithms & robots All right reserved 11Humans and algorithms: open perspectives prevail
HUMANISM-DATAISM INDEX*
X GENERATION +6 % HUMANIST DATAIST LOW IL +6 %
WOMAN +5%
13 10 MAN +5%
SOUTH +4% BABY BOOMER +4%
LOW EDUCATION +4%
37 40
OPENED HUMANIST OPENED DATAIST
*The typological index was created on the basis of the tendency to consider humans or algorithms
better in fulfilling the tasks listed in the previous question.
% values All right reserved 12SOCIAL NETWORK SITES & POLLS
Social networks: massive influence on the ruling class
And how much do you believes that the contents and comments disseminated through social networks
influence the choices of…
politicians 80
journalists 80
public administrators 72
business people 60
% values. Sum ‘very’ + ‘enough’. All right reserved 14Social networks: a negative impact on information
Think now of newspapers and news programmes. In your opinion,
How did they change with the advent of social networks?
Don’t know
they have worsened,
because they are at the mercy of they have improved because now
the Internet and its viral contents what the users are really interested
10
WORSENED
16 in must be taken into account
IMPROVED
SUM
14 SUM
54 % they have worsened, because
they are in too much of a hurry they have improved, because they
36 %
to report the news, without the 21 can rely on contents provided by
time to check it and treat it
38 users from all over the world
% values. All right reserved 15swg.it
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