BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center

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BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
BULLETIN
January 2021 | Issue #2

    LIGHTING
                                 UP A
     BRIGHT FUTURE             Story of a how
                               a small family
                               business scaled
                               up to become a
                               market leader

            k Wu              Future Lig

       Dere
                                           htings
                                     CEO
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
4

                CONTENT
                              The BASE Broadcast

                                                                 6
                          Interview Series - Derek Wu

                                   8           Starting A Business?
                                              Tips Towards Your First
                                                      Success

                                                                 11
Hello, we are       5 COOL Apps to get
                    you started for 2021

   The BASE.
                                               Competitions & Funds

                                                                        3
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
LIGHTING
    UP A BRIGHT
    FUTURE
    Story of how a small family business scaled up to
    become the market leader in the lighting industry                               Derek with the BASE Team.

    Derek Wu is an engineer-             direction - “Sell to more people,          It allows Future Lighting to          Although Derek’s business was
    turned     entrepreneur.     After   sell more to people.” The                  provide “solutions” - a package       struck by the pandemic, his
    immersing himself in the I.T.        objective of setting up project            of product and expertise, and         optimism has led him to recover
    industry for more than 10 years in   channels is “to put eggs in                gain its competitive edge in the      and see the opportunities
    the UK, he returned to Hong Kong     multiple    baskets.”    Contrary          lighting fixtures market.             of developing new products
    to help with his uncle’s small       to the distribution channels                                                     and strategies to adapt to the
    lighting family business. He then    which focus on Business-                   Even with much experience,            change. His company now
    transformed the business from        to-Customers(B2C)services,                 Derek still faces difficulties just   offers anti-virus and ultraviolet
    solely a small retail store into     project channels involve more              like any other organizations          C lamps and has partnered with
    a lighting distributing empire       Business-to-Business(B2B)                  when he is managing, especially       several neighboring companies
    Future Lighting within 10 years      services, through collaborations           the people. For instance, though      to extend their promotion
    time, in which the business          with interior designers, property          senior salespeople have their         campaigns within the vicinity.
    expanded its scope of offerings      developers and architects.                 networks and skills, it takes time
    to include more projects and                                                    for them to adjust to the use of      Derek believes that with an ever-
    products distribution.                                                          new technologies. Derek figured       learning and positive mindset,
                                                                                    the key in helping them is to step    success will be within reach as
    Expansion was no easy feat.                                                     into their shoes and be patient.      we see how Future Lighting has

                                                                                 “having
                                                              Derek Wu, CEO of
    The first step was to increase                            Future Lighting                                             come to be.
    product offerings. Derek had                                                   You can be knocked down... but
    to visit light exhibitions around                                                    that endurance, persistence
    the world to look for potential                                               sometimes would probably be the
    manufacturing       brands     as                                              key to your final success, because
    well as set up distribution and                                                you might fail 99 times and that 1
    project channels that follows the                                             last time might be your big break-        Check out the full
    company’s key concept or                                                                                      “
                                                                                  through to success, so having that
                                                                                                                           interview video with
                                                                                                                                Derek here!
4                                                                                       persistence is important.                                             5
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
Starting A Business?
                                                  Tips Towards Your First Success

       1   Create Value
      The most successful companies                                                                5     Failure is the first
                                                                                                         step towards success
      address real problems faced                                                                As the former CEO of Intel Andrew          “I
                                                                                                                                                 k
      in   the  world.    “Your  most                                                            GroveIf said, “make mistakes              I w new
      unhappy customers are your                                                                 faster”. If you believe an idea        but uld that
                                                                                                                                                 o
                                                                                                                                                    n
      greatest source of learning” as                                                            is genuinely great, don’t let the     I m I kn ’t re if I f
                                                                                                                                                   e      gr     ail
                                                Slow & steady                                                                         try   i g h    w       e

                                          2
      recommended by Bill Gates,                                                                 fear of failure prevent you from         ing t reg the t tha ed
      Co-founder of Microsoft. Have             wins the race                                    pursuing the idea. Don’t be                   ..”    ret one       t,
      the aim of serving to customers’                                                           afraid of competition, if there is                       is n thin
                                                                                                                                                                     g
      needs and creating value rather           (but stay ahead)                                 competition, then it means there
                                                                                                                                                              ot
      than making money.                 Planning out a roadmap will                                                                                 -J
                                                                                                 is a serious need for solving that                      eff
                                         clearly lay out what is important                       problem and it will force you to                            Be
                                                                                                                                                                zos
                                         to focus on and what is not worth                       put in your best efforts.
                                         spending time and effort for. Split

                                                                                                                                 6
                                         your plan into detailed short-term
                                         and flexible long-term goals. It
                                         may be time-consuming initially,                                                              Work-life balance
                                         but it will prevent lots of bumps
                                                                                                                               Without good health, how can

                                                                                          4
                                         along the journey. Instead of
                                                                                                                               one set out to complete what
                                         the traditional post-it notes and
                                                                                                                               they started? Continuing to spend
                                         paper roadmap, try using online
                                                                                                Net working is KEY
     3
                                                                                                                               time on your hobbies will help you
                                         applications such as MIRA, Notion,
           Teamwork makes                etc. to draw out your plans and                 Start networking early and
                                                                                                                               avoid burnouts. In fact, productive
                                                                                                                               distractions will give you refreshed
           the dream work                keep track of them.                             never stop. As the career expert,     takes on ideas. Delegate tasks
                                                                                         Clare Dreyer, tells Forbes, “Make     and share the responsibility
    When working in a start-up,
                                                                                         connections and keep a record         among the team, or else taking up
    the team is relatively small, so
                                                                                         of each person you meet, ask          too much on your plate will only
    everyone works together. It is
                                                                                         for their advice and help. Keep in    lead to stress and low efficiency.
    important to surround yourself
                                                                                         touch with them along the way
    with the right group of people;                                           ss                                               “Life is what happens when you’re
    those who share the same vision                                  u  s ine            and build your network before you     busy making other plans.” ~ John
                                                                   b
    in order to reduce arguments                           n gs in y one y a             need it!” With COVID-19, virtual      Lennon.
                                                       thi      eb            b          networking is another way to
    and those who have skills which
                                                r e at r don e done                      reach out. Business connections
    complement yours so that your            “G neve ey’ r ”                      job
                                                                                     s
                                                r e     , t h     l e .       v e        will not only help your company
                                              a                             e
    company grows.
                                                     son f peop - St                     kick-off,   but    also    provide
                                               per      o
                                                      m                                  opportunities to grow over time.
                                                 tea
6                                                                                                                                                                    7
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
5
                                                                                                 2            Explorest                      Explore the wonderful places that

                              COOL Apps
                                                                                                                                                       you never knew existed!
                                                                                                              Explorest Inc.
                                                                                                              Founders: Justin Myers, Michael Lax
                                                                                                                                       Altough COVID-19 has cancelled

                                                                                                                                                                                  LIFESTYLE
                                                                                                                                       most of our travel plans abroad,

                                to get you started
                                                                                                                                       this should not stop us from
                                                                                                                                       exploring the place we’re living in

                               2 0 2 1
                                                                                                                                       when it’s safer.

                           FOR
                                                                                                                                       Sometimes you may wonder
                                                                                                                                       “Where was this picture taken?
                                                                                                                                       How do I get there?” Michael &
                                                                                                                                       Justin, used these two questions
                                                                                                                                       to develop Explorest.

                                                                                                                                       The app shows hidden gems of
                                                                                                                                       a city and includes information
             1                                                                                                                         such as directions, gears, etc,
                                                          A great app to destress yourself and                                         giving users the experience to
                              Insight Timer                          have a good night sleep.
                                                                                                     *Image from Explorest’s iOS App   know the best place to shoot and
                              Insight Network Inc.
HEALTH & FITNESS

                                                                                                                                       enjoy the view to the fullest!
                              Founders: Christopher Plowman, Nicho Plowman
                   Are you having trouble sleeping,                                              3
                   or suffering from the stress and                                                           Otter Voice Meeting Notes
                                                                                                              Otter.ai                                    Transcribe any audio
                   tension in your life? If yes to any,                                                                                        into words within a few touches!
                   Insight Timer might be the right                                                           Founders: Sam Liang, Yun Fu

                                                                                                                                                                                  PRODUCTIVITY
                   app for you!
                                                                                                                                       Have you found a struggle to keep
                   Insight Timer is a platform for                                                                                     up with the professors’ lectures or
                   people like you with the help                                                                                       remembering important details in
                   of teachers to put yourself at                                                                                      the last meeting? Sometimes it is
                   peace and get back to work with                                                                                     hard to catch up with their words,
                   a bright mind. It was founded                                                                                       resulting in missing information.
                   by Christopher Plowman, an                                                                                          That is why Otter.ai could be a
                   entrepreneur who has the idea of                                                                                    great time-saver.
                   making a “Spotify” of meditation,
                   except without the selling part.                                                                                    Founded by a team of tech
                                                                                                                                       industry veterans, Otter.ai uses AI
                   The app provides various types of                                                                                   to transcribe audio into text with
                   playlists and courses to cater to                                                                                   a few simple clicks. It provides
                   your needs and is a community *Image from Insight Timer’s iOS app                                                   various price plans (including
                   itself where you get to meet other                                                                                  free), suitable for individual and
                   meditators from all walks of life!                                                                                  group use.
                                                                                                      *Image from Otter.ai’s iOS app

    8                                                                                                                                                                               9
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
4
                          Notion
                                                           An all-in-one workspace to keep
                                                                     track of all information.   Funds
                          Notion Labs Inc.
PRODUCTIVITY

                          Founders: Ivan Zhao, Chris Prucha, Jessica Lam, Simon Last
                                                                                                                                         Yeung Wing Yee
               Ever had that struggle to have
                                                                                                                                       Entrepreneurs Fund
               numerous tabs on your desktop
               for different purposes, such
                                                                                                                                            Organized by:
               as documenting on Google
                                                                                                                                              HKUST EC
               Doc, communicating through
               Slack, and more? It may seem
                                                                                                                                      Registration: 28th Feb 2021
               troublesome to go back and forth
               between apps, which is why Notion
               is able to help you.

               Notion allows you to take notes,                                                        Entrepreneurship
               make an interactive timeline, and                                                       Acceleration Fund
               even collaborate with your startup
               team for tasks management.                                                                  Organized by:
               More importantly, Notion embeds                                                               HKUST EC
               commonly used tools such as
               Figma and Google Drive, so that          *Image from Notion’s iOS app              Registration: Open all year round
               it becomes your only tab for all
               information needed!

         5                                                Find the latest products that are
                                                                                                                                          U*Star Award
                          Product Hunt                         making people geek about!                                              (2020-21 Spring Round)
                          Product Hunt Inc.
                          Founder: Ryan Hoover                                                                                              Organized by:
                                                                                                                                              HKUST EC
SOCIAL

               Want to find new apps or share
               any cool apps with someone?                                                                                             Deadline: 28th Feb 2021
               Product Hunt is here, to allow
               product-loving “geeks” which
               they call to share their enthusiasm
               with others. Find new apps that
                                                                                                   Alumni Endowment Fund
               are useful to you and if you’re a
               creator, share your product to                                                       Student Startup Grants
               receive honest feedback!                                                             (2020-21 Spring Round)

               Users will be able to upvote to your                                                        Organized by:
               likings and view the top favorites                                                            HKUST EC
               of the day.
                                                                                                      Deadline: 28th Feb 2021
                                                      *Image from Product Hunt’s iOS app
 10                                                                                                                                                                 11
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
Startup Competitions

                                                                                                               Global Startup Competition
                                         The BASE Case 2021
                                                                                                                          (GSC)
                                             Organized by:
                                               The BASE                                                               Organized by:
                                                                                                                    AngelHub & WHub
                                         Deadline: 5th Mar 2021
                                                                                                                  Deadline: 28th Feb 2021

     HKUST-Sino One Million                                                The 7th Hong Kong University
     Dollar Entrepreneurship                                               Student Innovation and Entre-
        Competition 2021                                                     preneurship Competition
            Organized by:                                                            Organized by:
              HKUST EC                                                     Hong Kong New Generation Cultural
                                                                                      Association
      Info Session: 2nd Mar 2021
          Mixer: 9th Mar 2021                                                    Deadline: 31 March 2021
        Deadline 14th Apr 2021

                                          hackathon@HKUST                                                       City I&T Grand Challenge

                                                                                                                        Organized by:
                                              Organized by:
                                                                                                                HK Innovation and Technology
                                                HKUST EC
                                                                                                                        Commission
                                   Registration: Coming soon Spring 2021
                                                                                                                   Deadline: 24th Apr 2021

12                                                                                                                                           13
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
What is entrepreneurship?

   “Seeing a pain point or problem but you would
    see a commercial opportunity resolving or
    addressing that problem, and along the way
    adding innovation and business acumen, and
    also of course your personality, personal skills
    to top up with that, then that’s basically what
    entrepreneurship means to me.”

                                                Derek Wu,
                                                Future Lightings CEO
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
The BASE (HKUST)

                           the_base_ust

                           https://ec.ust.hk/base

A student-run organization funded by HKUST Entrepreneurship Center
                      © 2020 All rights reserved.
BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
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