BUSINESS New degree program Business Psychology (B. Sc.) - WINTER 2020/2021 - Hochschule Augsburg
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WINTER 2020/2021 BUSINESS Sought-after personalities – Augsburg University of Applied Sciences New degree program Business Psychology (B. Sc.)
WELCOME | gP BUSINESS | WINTER 2020/2021
STUDENTS TITLE PICTURE
Peter Keefer, Partner
at the Faculty of Business (incl. IWI): 1578 at 4C GROUP AG
in Munich and
of which: Alumnus of the
BA Business Administration (BW) 536 Faculty of Business
BA International Management (IM) 508
BEng International Management and Engineering (IWI) 310
MA International Business and Finance (IBF) 64
MA Human Resource Management (PMG) 75
MA Digital Marketing Management (MMD) 24 Dear students, prospective
MA Tax and Accounting (MSR) 39 students, alumni, friends,
sponsors and partners
Certificate Economist in Health and Social Sector 7 of our Faculty of Business,
Certificate Customs and Foreign Trade Management 9
Certificate Logistics Process Developer 6
(Specialization B.Eng. Management and Engineering, Prof. Dr. Michael Feucht, Dean
extra occupational)
Advanced modules The economic system would not have place. How about a little less Adam Smith, leave a health system solely in the hands
in BA Business Administration in WS 2020/2021 survived the pressure from the Covid-19 Jeremy Bentham and John Stuart Mill, and of market powers. If the state steps in as an
• Change Management pandemic since March if it weren’t for more Immanuel Kant or John Rawls instead? investor during a crisis, it must ensure that
• Controlling government support schemes and major The principle of equal pay for equal work there is an appropriate financial reward
• Entrepreneurship, Innovation and Technology Management stimulus packages. Consumer behavior is alone does not work, as was demonstrated for the investments and that there is an in-
• Capital Markets, Financial Institutions and Investment Management not expected to return to pre-crisis levels in an oppressive manner by the USA. Equal centive for reprivatization in the near future.
• Product Marketing and Sales Communication for a long time. The hospitality and tourism opportunity is a nice idea, but probably
• Auditing and Accounting industries may even have to live with demands more effective cross-government 6. Each individual is part of society
long-term changes. And it’s not over yet: communication than before. and bears some responsibility.
The second wave has arrived. Personal freedom is a valuable asset. But
Advanced modules 3. Not everything can be controlled we don’t live in a social vacuum. We are all
in BA International Management in WS 2020/21 As a Faculty of Business, it is our particular using market mechanisms. members of a family, a community, a region,
• Corporate Finance responsibility to prepare students for Various economic crises over the past a nation, Europe and the global society.
• International Marketing and Communication Management management positions in the economy and decades have proven that “the market” does At each of these levels, individual freedom
• European Business Studies society. In the following, I will outline six not correctly assess all risks. Events with a no longer exists as soon as it limits the
• Supply Chain Management lessons I personally learned from both this very low occurrence probability and high freedom of others. This is not easy to under-
• Human Resource Management and previous crises, which I plan to empha- economic costs are ignored in company stand: For at least three decades, the hedon-
• Management Accounting size even more strongly in future courses risk management. For some large risks, istic fun society has been presented to us as
I hold at the University. I am aware that the unregulated market does not offer any an ideal. It is now more important than ever
some of the following theories may be con- insurance products. to reassess our responsibility for others.
troversial and I look forward to constructive
Status: 6 October 2020 discussions on these topics. 4. Crises are inevitable in our The world “after corona” will be a different
economic system. one and it is up to us to ensure that “differ-
1. The economy serves people. There are many examples of this in the ent” also means “better”.
Although this realization may be quite basic, economic history of the past centuries.
let us not forget that the overriding objec- The implementation of relevant frameworks I hope you enjoy reading our faculty
tive of any economy is to allow all people should, of course, reduce the probability magazine.
to live the best life possible, or at the very of crises. However it is more important
minimum a dignified life. Our financial to regulate the impact of a crisis so as to Yours,
economy and monetary systems are just a prevent, as far as possible, negative social
means to an end and never an end in itself. impacts. Prof. Dr. Michael Feucht, Dean
This means that there should never be an
artificial opposition of the economy versus 5. The state is an important
health. Economic activity must be designed economic player, but it does not
in a dynamic way, allowing all people to always see efficiency as a criterion
live and survive in our society. This is for success.
underpinned in the principle of care of the We rightly expect that a modern infra
modern state. structure for the primary care of a society
be accessible to every individual no matter
2. Justice is subjective. where they are. The private sector cannot
For many people, utilitarian ways of think- afford this as it demands unprofitable
ing and acting lead to undesirable results. At activities, or that redundant structures are
the very least, a democratic discourse about developed to prepare for emergencies.
the society we strive to live in should take This means that it would be a mistake to
2 3
NEWS | gP BUSINESS | WINTER 2020/2021
THE (FIRST) CORONA SEMESTER: SUCCESSFULLY MASTERED
MANAGEMENT CLASSIC: 8TH EDITION
As reported in the last gP Business, our Fac- However, a lot was also expected of the offers of the DiZ (Didaktikzentrum für – completely revised and updated
ulty of Business switched to virtual teaching students. Although it was probably a novelty die bayerischen Hochschulen, Education
in record time in March. The “new normal” at first to sit in front of their monitor in Center for Bavarian Universities of Applied
for the professors was to transfer what would pajamas with the camera switched off, they Sciences) provide very helpful tips here.
otherwise have taken place in the lecture hall quickly realized that synchronous online The “Führung von Mitarbeitern” (Manag- New topics:
to Zoom as quickly as possible. It transpired learning requires significantly more concen- How will things continue? Winter semester ing employees) book has been supporting
that this was much more difficult in many tration and the usual 90-minute time periods 2020/21, at least, will be a mixed semester. generations of students, HR professionals • New work and the associated changes,
respects than had been expected. Firstly, were much too long for this. In coordination Due to the distance and hygiene conditions and managers since the 1990s. including: successful change management
the necessary technical conditions had to with the students, we then individually that still apply, only very limited space is (Rafaela Kraus), working world 4.0 (Arnd
be created in “television studios” at home. adapted the length of the learning units. available to us – with 1.5 meter distance be- In 56 individual contributions by distin- Albrecht), agile working and management
Monitors were transported home from uni- Due to a change to the University’s general tween seats, our four largest lecture halls guished academics and practitioners, (Sarah Hatfield & Katrin Winkler)
versity offices, all available laptops, cameras examination regulations at short notice, hold 30 people (in two cases) and 20 people the new and revised edition of the book
and microphones were handed out as needed it was possible in many modules to flexibly (in the other two cases). All other rooms presents current HR and management • Current societal challenges, including:
– in the first few months, it was almost im- define the examination form as “portfolio have the capacity to seat between 8 and 12 topics in a concise, application-oriented Integration of refugees in the labor market
possible to procure new communication exam” with essays, presentations, oral exam students. This means that we will only be and well-founded manner. (Ellen Boettcher & Max Klasen) and tempo-
electronics with reasonable delivery times. sections etc. The remaining written tests able to call selected small groups to the rary employment – subcontracting – agile
With great euphoria and a lot of talent were performed during the regular examina- campus. We will of course try to offer a The concept is well proven and has been project management (Wolfgang Böhm)
for improvisation, we then launched into tion period under strict hygiene conditions “campus experience” to our first-semester widely read. From the beginning, Prof.
teaching. Much of it worked very well, but in conference tents set up on the campus. students in particular, starting from mid- Dr. Erika Regnet has been involved as • Always relevant management topics,
it quickly became clear that it certainly The exam candidates’ behavior was very October with preliminary courses and tran- co-editor. including: Dilemmas in management ISBN: 978-3-7910-4530-6
makes a difference whether you are in a disciplined and, although this has not yet sitional offers for alternating groups. We (Christian Lebrenz) Publisher: Lutz von Rosenstiel/
Erika Regnet/Michel E. Domsch
room with real people interacting with them been statistically evaluated, the examination will equip individual rooms to allow live Edition: 8th revised edition
or simply speaking into a black camera lens results seem to be better on average than in streams of lectures from the lecture hall to All existing contributions were fundamentally Scope: 1008 pages
for hours on end, checking the chat messag- “normal” semesters. Due to our well-planned take place. However, unfortunately, many revised and updated. The book has been Binding: Hardcover
Price: € 79.95, e-book € 69.99
es at the same time and constantly having procedure and the laudable behavior of the classes will need to stay online. available since September 2020.
to verify that the sound and video are com- students, we managed to end the semester
ing through in good quality and that you on the scheduled date of 31 July – probably Nevertheless, it must be said that all of us Information: Prof. Dr. Regnet
are sharing the correct screen window. Not the only institution in Bavaria to manage together – educators, students and adminis-
to mention the young colleagues who had this. The students were very appreciative tration staff – have mastered the challenges
to supervise small children, organize home of the flexibility and speed with which we of the pandemic in an exemplary manner.
schooling or keep dogs and cats under adjusted to the pandemic situation. We We made technological advancements that
control at the same time. When we spoke to received a great deal of positive and encour- probably would have taken us a decade
one another in the evenings, it became clear: aging feedback throughout the semester. under “normal” conditions. We learned a
It was tiring! We regularly felt worn out and great deal, and some things worked so well
some of us hoped for a quick return to the By means of a systematic evaluation, the that they will be maintained even after the HSA_OPS: NEW PUBLICATIONS
lecture hall. students were then asked in May and June pandemic.
how they found their situation and what
we can improve further in digital education. Information: Prof. Dr. Feucht Two publication series of HSA_ops will be particularly with “methods for visualizing Information: “PROCESS OPTIMIZATION –
This allowed us to use the summer to didac- continued in winter semester 2020: and analyzing processes”. Edition 5 will now Methods for improving and re-designing
tically adapt individual modules of the winter continue with this topic and cover “Methods processes”, self-published, 2020, available from:
semester for online teaching. The course Firstly, the second volume of studies on for improving and redesigning processes”. www.hsa-shop.de/Buecher/
motivation in the warehouse (MoLa) will
be published. The first volume was intended
as a manual for team and shift leaders in
warehouses and contained approaches for
increasing motivation and safeguarding
health for these readers. The second volume
is aimed at higher-level management and
NAHSA: SUSTAINABLE AUGSBURG UNIVERSITY OF APPLIED SCIENCES focuses on the meaning of motivation and
health for warehouse performance and the
Sustainability is an urgent social develop- provides the impetus for anchoring sustaina- evaluation. These were described in a success of a site.
ment task which third-level institutes also bility in the strategic orientation of Augsburg catalog of measures in terms of their objec-
need to tackle. The Augsburg University University of Applied Sciences. Internal tives, background and current status at the Information: “Motivation im Lager – Studie
of Applied Sciences has been facing up to activities at the University relating to Augsburg University of Applied Sciences. zu Lagerleistung und Mitarbeitermotivation”
this responsibility for a long time in various sustainability were compiled and compared (Motivation in the warehouse – Study on
projects. with various measures which have already The results of the NAHSA project form warehouse performance and employee
been or are being successfully implemented the basis for a workshop in which all those motivation), self-published, 2020, available
In March 2020, it joined the Bavarian Net- at other institutions. active in the field of “sustainability” will from: www.hs-augsburg.de/Wirtschaft/
work for Sustainability in Higher Education. develop an objective and an implementation Motivationssteigerung.html
The members of this network are joining The measures were evaluated according agenda for the University.
forces to strengthen sustainability through- to costs and benefits and assigned to the Secondly, the series of Augsburg working
out institutions in the fields of governance, above-mentioned fields of action. For Information: Prof. Dr. Krupp, documents for material business and logis-
operation, teaching, research, transfer and the time being, twelve of the 45 measures Dr. Franziska Sperling (HSA_transfer) tics is being continued. Edition 3 from
student initiatives. The NAHSA project identified were prioritized after the first 2014 dealt with “process optimization”,
4 5
PEOPLE | gP BUSINESS | WINTER 2020/2021
NEW TEAM MEMBERS OBITUARY
Professors Secretary‘s Office
Applied Sciences. During a se- chain management. Due to her Group, a partner-led company
mester abroad at the University interest in logistical processes, and product builder focusing on
of Ulster in Northern Ireland, she worked as a student assistant technology research and project
she specialized in “Data Science”. in the research group for opti- development which has already
After completing her Master in mized value creation, HSA_ops. worked for customers including
winter semester 2020/2021, she She also worked in material BMW, Zeiss, Metro and Abott.
has been working as research management at Bernd Siegmund Before this, Grumbach was the
assistant in the HSA_ops re- GmbH during her internship se- Chief Strategic Officer of a me-
search group, where she leads mester, and wrote her Bachelor dium-sized AI software company
the research network of digital thesis here on the subject of and founded his own startup. In
supply chains (NetDiSC). She distribution logistics. Since win- addition, he has been advising
Frank Danzinger Jianing Zhang Daniela Reif-Schülein can apply her wealth of experi- Lena Kempf ter semester 2020/2021, she has and supporting new startups in Prof. Werner Schuierer
ence and her academic research been supporting the HSA_ops business development for many
The Augsburg University of Dr. Jianing Zhang studied At the beginning of May, in the from computer science/data During her studies, she had the team as Master student. The years and is a regular author and The University mourns the
Applied Sciences appointed Mathematics at the TU midst of the coronavirus pan- science optimally in this group. opportunity to gain experience focus of her research is on digi- speaker on topics of innovation death of Prof. Werner Schuierer.
Dr. Frank Danzinger as Darmstadt, the Imperial College demic, Daniela Reif-Schülein in the fields of lean construction talization and supply chain risk and entrepreneurship. The former professor of the
Professor for Digital Business London and the HU Berlin. started her new job in the management, project develop- management in relation to the Faculty of Business passed away
in September. He completed his PhD on Faculty Secretary’s Office. She ment and project management Covid-19 pandemic. Elisabeth Berchtold conducts on 21 July 2020.
stochastic control theory and worked in the communications at one of the largest German seminars and training sessions all
As a qualified bank clerk, he its applications relating to the sector in Germany and abroad consultancy companies in the Adjunct lecturers over southern Germany, Austria Prof. Werner Schuierer was em-
studied business education and evaluation of financial deriva- for many years, most recently construction and property sec- and Switzerland. She regards it ployed at the Augsburg Univer-
Photo: Gregor Zielke, Berlin
technology management at the tives. Subsequently, he per- working in organization for a tor. Aside from structural engi- as her duty to “support curious sity of Applied Sciences from
LMU and TU Munich. After formed education and research large Bavarian seminar provider. neering, her area of expertise thinkers, courageous doers and 1975 until the summer semester
founding a company in the field in the Research Group for Her tasks include supporting the is in the infrastructure sector. forward-thinking entrepreneurs of 2006. The University extends
of human resource software, he Mathematical Statistics at the new study programs Business Since summer semester 2020, in a performance-oriented man- its sympathies to his loved ones
researched the customer interac- TU Munich. Psychology (B. Sc.) and Digital she has been working in the re- ner with training and coaching”. and will honour the memory of
tion competence of industrial Marketing Management (M. A.). search group for optimized value Elisabeth Berchtold‘s seminars the former University professor.
goods companies in the context After working in Investment She also supports the organi- Dennis Fitznar creation, HAS_ops, in the con- and coaching sessions cover a
of his PhD at the TU Munich. Banking at Dresdner Kleinwort, zation of the certificate course text of the Master of Applied range of fields, from personality
the Landesbank Berlin and Sal. “Economist in Health and Social Dennis Fitznar studied Research program. She focuses & leadership to rhetoric & com-
Since 2012, Frank Danzinger Oppenheim, Jianing Zhang was Sector”. Business Administration (B. A.), on the digitalization of supply munication. Due to this wide
has been employed at the Fraun- most recently responsible as specializing in Change Manage- chain processes in the construc- spectrum, she can draw on a
hofer Institute for Integrated Senior Portfolio Manager at Master students ment and Controlling at the tion industry. Moritz Grumbach broad background of experience
Circuits (IIS). As deputy manag- Munich Re for securing credit, and research assistants Augsburg University of Applied for most problems, whether they
ing director of the Working deposit and political risks, devel- Sciences. Since his studies, he After obtaining her advanced This winter semester, Moritz are company-related, organ-
Group for Supply Chain Services oping automated risk assessment has worked as a freelance SAP technical college certificate, Grumbach is joining Prof. izational or interpersonal. In
and as head of the Department processes, and business develop- consultant and trainer as well Sarah Wachter decided to Dr. Labbé‘s team in innovation addition, through her studies in
for Innovation and Transforma- ment in digital underwriting. as author. In addition to his pro- embark on an apprenticeship management as adjunct lectur- humanities, she has also acquired
tion, his thematic focus is on fessional activities, he remained to become an industrial clerk at er for business modelling and sound specialist knowledge in
the development of methods for Since winter semester 2020/2021, loyal to the Augsburg University the company Hilte in Kaufering, company valuation. His series pedagogy, psychology, consulting
opening up innovation processes Dr. Jianing Zhang is the Profes- of Applied Sciences as adjunct Bavaria. Following this, she of lectures will deal with how to and diagnostics.
and the research into and devel- sor for Applied Data Science lecturer in production manage- studied Business Administration transfer product ideas, business
opment of technology and data- at the Augsburg University of ment with a focus on ERP sys- at the Augsburg University of models and market potential
driven business models and Applied Sciences. tems. He had his first experience Applied Sciences. As her first from the theoretical to the
ecosystems. with ERP systems as an intern specialization, she chose Inter- quantitative sphere with a strin-
and working student in Applica- national Human Resources dur- gent system in order to obtain
Previously, Frank Danzinger Franziska Bartenschlage tion Lifecycle Management at ing a semester abroad in Szeged, reference points for profitability
taught at the Friedrich-Alexan- AUDI AG. His Bachelor thesis Hungary. Her second specializa- and finance-related company
der University Nuremberg, the After completing her school at AUDI therefore also focused tion was purchasing and supply valuation. The focus here will
VWA University of Applied leaving examination, Franziska on validation, optimization and be on subjecting the presented
Sciences, the Salzburg Universi- Bartenschlager studied Com- automation of the ITIL event techniques and tools to practi-
ty of Applied Sciences and the puter Science (B. Sc.) at the management in SAP SRM. cal tests based on exercises and
Center for Digital Technology Augsburg University of Applied example cases and to arrive at
and Management in Munich. Sciences. From the third semes- After her school leaving certifi- independent and methodically Elisabeth Berchtold
ter, she combined her academic cate, Lena Kempf completed founded company thinking.
studies in the I.C.S. support an apprenticeship as technical As a trained economist, Moritz
program with practical work at drawer specializing in structural Grumbach has more than 15
Dematic GmbH, a developer of engineering and then decided to years of experience in the fields
intralogistics solutions. After her study Energy Efficient Planning of business modeling, business
Bachelor program, she started and Building (B. Eng.) at the field development and venture
her Master in Computer Science Augsburg University of Applied financing. He is the founder and
at the Augsburg University of Sciences. Sarah Wachter managing partner of Vertum.
6 7
CORONA DIARIES | gP BUSINESS | WINTER 2020/2021 TRAVEL DIARIES | gP BUSINESS | WINTER 2020/2021
DAILY LIFE OF STUDENTS REBECCA RUOFF IN MEXICO
AND EDUCATORS DURING
PANDEMIC
First impressions 10 and 35 degrees here in spring, so we had
The Covid-19 crisis is posing significant On my first day in Monterrey, Luis, my to stock up on sweaters and jackets. How
challenges for students, educators and Mexican buddy from the U-ERRE, picked ever, you can take advantage of the good
staff of the Augsburg University of me up. He brought me to my apartment, days and so I went to the Bioparque Estrella
Applied Sciences and has changed daily showed me the university, went with me to near Monterrey with Michi, who also stud-
study and work routines. However, even buy a SIM card, basic groceries and equip- ies at the Augsburg University of Applied
though we cannot study, work and teach ment, and introduced me to Mexican food. Sciences, my buddy Luis and Yssa from
together on location at the University I had chilaquiles and limonada natural. I had Bolivia. In Monterrey, we also went to the
at present, the entire University family already found my apartment in advance via MARCO (Museo de Arte Contemporáneo
is sticking together during these difficult the ISE student organization from Monter- de Monterrey), a modern, interactive muse-
times. rey. It’s relatively expensive at about 390 um that has a number of highlights to offer.
pesos, but I have a spacious, fully furnished We climbed the Cerro de la Silla as well. It
In the #HSACoronaDiaries, students, room with my own bathroom and air condi- was a real challenge, but the view from the
educators and staff of the University Lena Morawietz Hannah-Luisa Ender tioning, sharing the large kitchen and living top was definitely worth it! There were a few The typical Mexican birthday cake: Pastel de Cajeta
provide insights into their new day-to- Coffee break for student Lena Morawietz: Studying with a child: Hannah-Luisa Ender room with my three housemates. birthdays to celebrate too. Here in Mexico,
day life: Students explain how they follow Lena is currently working on her Bachelor gives an insight into her daily life at the it is a tradition to push the birthday boy
digital lectures from home, employees thesis, as well as pursuing her working moment, juggling studying and childcare. or girl’s face into the cake. Valentine’s Day Conclusion
present their home office workspace and student placement, from home. She is also Hannah is studying International Manage- is also celebrated here as “El día del amor It is now the end of September and I am
educators show how they prepare digital part of the SWOP team, which organized ment and Engineering and has an 18-month- y la amistad”, the day of love and friendship. going back to Germany in three days.
lectures and seminars. a varied program over the past few weeks old son. She says: “Having a child makes I finished my exchange semester at the
with many different online events for online learning or working from home a Second interim conclusion U-ERRE at the end of August. One piece
exchange students – from game nights to special challenge.” However, even though After four months, I am back with my sec- of advice that I would give to anyone travel-
Zoom parties and international cooking it is currently more difficult than usual ond interim conclusion. Everything came ling outside of Europe would be to take
challenges. If you want to learn more about for Hannah to reconcile her studies with to a standstill here also due to Covid-19, two credit cards and keep them separate.
the SWOP team activities, have a look on her family life, she views the situation in a but I still had the opportunity to get to know
Instagram. positive light: “I am very happy to be able a few Mexican places and attractions. Like Having a credit card sent from Germany
to spend more time with my son.” in Germany, university has moved online. takes time and is not totally safe. It hap-
pened to me that I lost my purse and my
Chilaquiles – Chicken, pureed beans, avocado and egg. I finished the first tetramester in April and credit card was also swallowed by a faulty
Delicious! am now in the second tetramester until the ATM once. Thanks to my other credit card,
end of August. It’s a pity not to be able to I was able to block the lost card and still had
My housemates are all from Mexico, so we get to know people personally in the classes, access to cash and a credit card for Uber or
speak almost exclusively Spanish with one but the group projects and presentations are other internet activities, for example. Anoth-
another. In contrast to the well-known Tec working very well. Apart from that, I have er tip: Try new things! I tried a wide range
de Monterrey, the U-ERRE is very small tried to do a lot of hiking and to get to know of dishes, some of which I liked and some
and easy to navigate. You can attend dance Mexico a little by car. I have been in some I didn’t. Something that was a great help to
courses or go to the gym for free. In general, small so-called pueblos mágicos, as well as me in general was that I already spoke fluent
you should have good Spanish language larger cities like Tequila and Guanajato. One Spanish before my time abroad. Like in other
skills. Some Bachelor courses are offered thing you have to try in Mexico is ceviche. Latin American countries, many Mexicans
in English, but the Master courses are only I prefer it with cooked shrimps/fish, but you speak little or no English. You can get by
in Spanish. The professors are very friendly can also have it raw. OK with English at the university and in
and helpful, and the same goes for the other tourist locations, but I felt safer with Span-
students. I get an Uber to the university I also had my birthday in June and was ish and I would not have been able to make
or ride with friends. The Global Crew of surprised with typical Mexican gifts such as many contacts or have many experiences
the U-ERRE has already organized some mariachis, a pastel de cajeta and a piñata. without my language skills. Therefore, I can
welcome parties and many activities. only recommend taking some Spanish cours-
es before a semester abroad in Latin Ameri-
Prof. Dr. Manfred Uhl Alisa Kasle-Henke Prof. Dr. Klaus Kellner First interim conclusion ca. Overall, Mexico is a fascinating country
Manfred Uhl is a professor at the Faculty Rainbow colors on a rainy day: Alisa Kasle- Prof. Dr. Klaus Kellner, marketing expert After the first midterm exams – also called with many facets. You can find deserts, big
of Business. Since the beginning of the Henke reports on her work as a lecturer in at the Faculty of Business, gives an insight parciales here – in mid-February and cities, beaches and sea, history and culture.
semester, he has been conducting lectures English-language communication seminars into his daily life in these times as a profes- mid-March, I’m writing my first interim I am happy to have been able to spend my
and project courses in marketing and and the “Cross Cultural Management” sor working from home. “Contact with conclusion. The exams have gone very well semester abroad in such a wonderful country.
communication management from his home lecture. E-teaching is a challenge for her, students is working very well”, he says. for me so far. In addition to the essays and
office. His essential tools include an iPad too: “I have learned that online teaching “I am pleasantly surprised by how well online presentations, I prepared quite a bit for the
as a virtual blackboard, a high-quality micro- only works well if I meet three criteria: teaching is going. Nevertheless, I look exams during the week so that I could make
phone, LED lighting, a good camera and Feedback, dialog and the courage to be forward to delighting the students with use of the weekends for leisure activities.
a mobile green screen. Online teaching is vulnerable.” Alisa Kasle-Henke is very ‘my marketing’ in person again as soon as In general, you have a lot to prepare here
working very well and Prof. Uhl enjoys it, proud of the students: “They are learning a possible!” during the week for university, but I have
but he admits: “As a professor, I miss seeing lot of new things at the moment. The ability the impression that the level is somewhat
my students and colleagues in real life.” to communicate effectively in front of a lower than in Germany. Unfortunately, like
screen will be a useful tool for them in the a lot of other exchange students here, I
future.” struggled with the cool weather and got a
cold. The weather fluctuates between about There is a wonderful view from the Cerro de la Silla.
8 9
PRACTICE | gP BUSINESS | WINTER 2020/2021
PROLOGCLOUD: DIGITALLY NETWORKED MANUFACTURING DATEV LICENSE
WITH INTELLIGENT PROCESS LOGISTICS
For the last two years, the Augsburg Uni Accounting” specializations. The increasing
Transparent, self-controlled manufacturing the total cost, also arise here. For this reason, products, to be tracked and documented versity of Applied Sciences has once again digitalization will result in significant chang-
is the central vision of Industry 4.0. Batch so-called “use cases” are being worked out so that a virtual image of the production been offering a preparation course for the es in the tax consultancy profession. Routine
sizes of 1 should be enabled in this way. in the project to investigate and assess the environment is created. The increasing con- DATEV license, which is now obtained tasks, such as the preparation of simple tax
Science Fiction? Not at all! Technologies reaction of the total system with respect to nectivity of industrial components associated by 1,000 students per year in Germany. The returns and declarations and the posting of
enabling this are developing rapidly, but feasibility, susceptibility to faults, required with the cloud technology also poses a range 15 best graduates are honored by DATEV receipts, will no longer be necessary and will
when will they be cost-effective? This components and costs/benefits. The flexible of risks. A holistic cyber security system is on a regular basis. This year, we are very be replaced by more creative activities. The
question is the focus of the “ProLogCloud” interlinking of production islands and the therefore essential. A threat analysis was pleased to report that two students from the ability to communicate and network within Siegfried Eisele
project. An intelligent manufacturing con- automated process logistics require a central performed first to identify potential attack Augsburg University of Applied Sciences are teams is gaining in importance. Not only
cept that replaces linear manufacturing pro- control platform that can be integrated in and risk scenarios and define possible pro- included in the 15 best graduates: Vanessa individual tasks of tax consultants will be
cesses with flexibly linked manufacturing is- the existing IT architecture. Priority-con- tective measures. Security standards such as Goncalves da Silva and Siegfried Eisele. digitalized, but also complex processes,
lands is being developed in this research trolled planning of jobs takes place via speci- IEC 62443 were relied upon here. Specifi- Because a personal handover was unfortu- including cooperation with the company
project. To ensure the required performance fied interfaces to the inventory management cally, the effects of network attacks on the nately not possible due to the coronavirus receiving consultation. The preparation
and flexibility of the manufacturing concept, system, the individual production systems, control units running in real time were ana- pandemic, they received their certificates course shows how to get there.
all individual processes are first analyzed, the transport system fleet manager and the lyzed. It became apparent here that simple and a prize from DATEV in the mail. Pre
optimized and harmonized with one another. ERP system. The coordination of all pro- network attacks can have significant impacts paration for the DATEV license represents Information: Prof. Dr. Coenenberg
Interlinked manufacturing positions should cesses allows all goods movements of raw on the execution of a critical control program. an important addition to the “Taxation and Vanessa Goncalves da Silva
be less dependent on the output of the materials, from semi-finished to finished Appropriate protection, e.g. isolation of
preceding stage. At the same time, standstill the program on a co-processor, is therefore
times of the machines and buffer inventories considered essential for secure operation.
should be reduced. Driverless transportation
systems as well as automated loading and Using initial results, a demonstrator will
unloading options for manufacturing cells be constructed at the TTZ (Technology EVANGELICAL-LUTHERAN CHURCH WUERTTEMBERG: EMPLOYEE SURVEY
will be used to handle the intralogistics re- Transfer Center for Flexible Automation and
quired for this. Initial findings have shown Cooperative Robotics) to allow test sequences For about 15 years, the Evangelical-Luther- Church’s intranet. Then came relief: With employer, and, together with her colleague
that compromises need to be made: If the to be performed before use in real industrial an Church has regularly offered students 2,500 responses, significantly fewer people Stefanie Beck, supported the students
interlinked line production is broken up, operation. the opportunity to work on project topics in took part than in the last survey, but there with plenty of tips. Her predecessor Dirk
buffer inventories occur between the indi- groups or individually for their thesis. This were enough respondents to allow meaning- Werhahn, who supervised the earlier
vidual manufacturing steps. It is uncertain Information: Profs. Dr. Krupp, Dr. Richard, semester, the project was a survey of the ful detailed analyses for both employees and surveys, also got involved and explained the
whether inventories between the production Dr. Waibel more than 20,000 employees of the Church. managers in all roles and age groups. The vision of PE Digital with an accompanying
steps are higher in this case than inventories In addition, the results were to be compared students were pleased. Ursula Kress, repre- app. Due to the coronavirus situation, the
of finished products with large production with previous surveys from 2008 and 2016. sentative for equal opportunities and person- results presentation did not take place in
batches, and this question needs to be con- nel development in the Evangelical-Luther- Stuttgart. A video conference was held
sidered. To be able to outsource to systems The coordination and preparatory work was an Church Wuerttemberg, presented the instead.
running in parallel in the event of a machine carried out by Prof. Dr. Erika Regnet in project and the expectations on it, listened
failure, these systems cannot be fully utilized. Driverless transportation system in use. cooperation with the responsible parties in to the interim presentations, explained the Information: Prof. Dr. Regnet
Inefficiencies, and therefore questions about the Superior Church Council, particularly many special features of the Church as
the project leader Ursula Kress. The stu-
dents were to be tasked with evaluating
the results and preparing them for a pres-
entation, comparing them with the previous
surveys to identify trends and evaluate
COMMERCIAL TRAFFIC IN THE CITY CENTER measures, developing HR policy recommen-
dations for the Church, and representing
In the past number of years, greenhouse gas of activity and projects. One of these areas workshops. One focus here is on the possi- them in a presentation to the expert com-
emissions have remained almost the same in of activity is commercial traffic, for example bilities of cross-service pilot projects. mittee and managers in Stuttgart in July.
goods and passenger traffic (1990: 164 mil- caused by courier, express and parcel services. And then, in March, the coronavirus crisis
lion to CO2 / 2018: 163 million to CO2). Information on traffic behavior was needed The project was conducted under the leader- hit: The employees – e.g. teaching staff in
More efficient vehicles and highly efficient to identify optimization potential here. ship of Prof. Dr. Florian Waibel. Together educational institutions, daycare workers,
logistic processes have merely managed to with Prof. Dr. Hariet Köstner and the two medical personnel and carers in hospitals
keep emissions stable with increasing traffic However, an analysis of traffic behavior was research assistants Nina Klein and Tobias and retirement homes – were to receive the
capacity. However, with respect to the abso- not possible with the data available at the Merktle, an important contribution to information with their pay slip in mid-
lute number, the traffic sector is coming time. For this reason, a project for collecting achieving sustainable and lower-emission March. An online questionnaire and a print
under increasing pressure. This also impacts meaningful data was initiated together with mobility in Augsburg was made with an questionnaire were offered to reach as many
the emission-sensitive area of city centers, the City of Augsburg. The results provide interdisciplinary approach. people as possible. However, instead,
in particular. Together with the City of the basis for a traffic model in relation to everything was closed and the employees
Augsburg, the HSA_ops research group commercial traffic. Based on expert inter- Information: Profs. Dr. Köstner, Dr. Krupp, were sent home. The new refrain was “Stay
worked on achieving an environmentally views, in-depth research in literature and Dr. Richard, Dr. Waibel at home”. Anxious days followed: Did
sustainable traffic situation in the Augsburg presentations from other towns and regions, enough participants and managers partici-
city center. Two years ago, the master plan initial recommendations for action were pate to allow meaningful evaluation of the
for sustainable and emission-free mobility derived for potential mobility concepts, with survey results? Or would the project have to
for the city of Augsburg was published. It the aim of supporting sustainable design be stopped? A decision was quickly made to
contains focal measures for reducing the of urban logistics. These recommendations extend the survey period by four weeks and
NOx emissions and defines concrete areas are currently being developed further in publish corresponding information in the
10 11
PRACTICE | gP BUSINESS | WINTER 2020/2021
TRANSFER PROJECT: BRAND MANAGEMENT:
BIKE-FRIENDLY TOWN OF FRIEDBERG UEFA EURO 2024
Bikes are one of the most environmentally of Friedberg now has four years to develop are members of the AGFK Bavaria. The Many football fans are already looking
friendly modes of transport. However, there a comprehensive catalog of measures for special situation during the COVID-19 forward to 2024, when Germany will host
is still some work to be done in terms of improving bicycle infrastructure, among pandemic has a significant effect on the the European Football Championship. The
bike friendliness, whether it comes to arriv- other aims, and thus to achieve the status of actual and perceived mobility behavior European umbrella organization UEFA and
ing safely at your destination when travelling a bike-friendly municipality. Initial measures of citizens. Therefore, the survey was the German Football Association (DFB) are
in traffic or being able to use a well-devel- have already been developed and imple- postponed until summer 2021. Together already preparing for the UEFA EURO
oped bike path network in your leisure time. mented. with the town of Friedberg, HSA_ops 2024. And three students from the Augsburg
In the Bavaria 2025 bicycle traffic program, will collect data and evaluate the obtained University of Applied Sciences are right in
the Free State of Bavaria described poten- As the basis for further improvements, data in two follow-up projects. the middle of it! They are supporting the
tials and focus points and, among other the responsible parties from the Friedberg preparation team with brand management
things, also called on the Bavarian munici- municipal administration need the so-called “Bike-friendly town of Friedberg” is support- and the sustainability of accompanying
palities to develop and implement measures “modal split”. The modal split shows the ed by HSA_transfer – a project of the Augs- projects.
on location. The town of Friedberg set itself proportion of alternative modes of transport: burg University of Applied Sciences in the
the aim of becoming a bike-friendly munici- cars, public transport, bikes and pedestrians. context of the federal and state “Innovative Jessica Matt, an “International Manage-
pality. In the context of the “Bike-friendly This data is usually obtained by counting or University” support initiative. The Augsburg ment” Bachelor student, addressed the ques-
town of Friedberg” transfer project, students surveys. First, decision-making tools were University of Applied Sciences has therefore tion of whether and how UEFA EURO 2024
of the Faculty of Business at the Augsburg developed for both methods. In addition, received the opportunity to further develop can become a sustainably managed brand.
University of Applied Sciences, under the the prevailing geographical and topographi- its transfer activities and strengthen its She analyzed the boundary conditions and
leadership of Marjan Isakovic M. Sc. and cal features were analyzed to be able to transfer profile in cooperation with partners worked out recommendations for identi-
Prof. Dr. Michael Krupp, developed a con- deliver a more qualified assessment with from business and society. ty-oriented brand management. Based on
cept for measuring the so-called modal split, respect to the requirements on the modal academic knowledge about corporate social
i.e. the use of different modes of transport. split determination procedure in the entire Information: Prof. Dr. Krupp, responsibility, Janina Hager and Marina
To increase the proportion for bicycles and Friedberg urban area. Ultimately, a survey Marjan Isakovic, M. Sc., Faculty of Business, Juric from the “Marketing/Sales/Media”
to respond to local demand for improved in- was the chosen option because it allows Lena Jaschke, HSA_transfer Master program developed a system for as-
frastructure, the town council in Friedberg general questions on mobility behavior and sessing sustainability dimensions of project
decided in November 2018 to enter the on assessment of the infrastructure to be www.hs-augsburg.de/HSA-transfer/ ideas relating to the European Champion-
AGFK (working committee of bike-friendly incorporated as well. The questionnaire that Regionales-Service-Learning/ ship. This aided the organizers in selecting
municipalities, Arbeitsgemeinschaft was developed is based on the standards for Fahrradfreundliche-Stadt-Friedberg suitable accompanying projects.
fahrradfreundliche Kommunen).The town modal split surveys in the municipalities that constraints. The two prominent ambassa- sonalities and experts for sustainability and
Unfortunately, due to the coronavirus situa- dors of UEFA EURO 2024 were guests of communication of the DFB EURO GmbH,
tion, the results presentation could not take honor: long-time national player, Champi- the students discussed the results of the
place at the DFB headquarters in Frankfurt. ons League winner and European master project and therefore contributed a small
However, the plus side of this was that all Célia Šašic and Philipp Lahm, many-time component for the 2024 European Champi-
NETDISC: START-UP SUPPORT competition in 2019. Now, the start-up the “digital supply chain”, they complement responsible parties and persons involved in German master, Champions League winner onship in Germany.
is being supported in the scope of the the subprojects in NetDiSC ideally. the project were able to participate in the and captain of the 2014 World Cup team.
VisioTec is a start-up idea that originated NetDiSC research project. The founders Zoom conference due to the lack of space Together with these two major sports per- Information: Prof. Dr. Uhl
from the Think-a-thon at the transport are receiving the opportunity to hone their Information: Profs. Dr. Krupp, Dr. Richard,
logistic trade fair in 2019. The idea is to ful- idea further and adapt it to the target Dr. Waibel
ly utilize the cargo space of trucks using arti- market. Exactly in the research focus of
ficial intelligence and augmented reality. GFO: IN CONTACT used for a good chat. Enjoyable documenta- Design” Master course on the intensive
This alleviates capacity problems and reduc- tion possibilities through concept boards process of triggering societal transformation
es the emissions per transported ton. The Faculty of Business has been an institu- were available to the moderators in breakout in the virtual space based on the U theory
tional member of the Gesellschaft für sessions. Support offered everything that according to Otto Scharmer.
The entrepreneurs in the start-up team com- Organisation e. V. (gvo, society for orga was needed, even an emergency telephone
plement one another perfectly: Franziska nization) for one year. This community ad- in case someone got lost or locked out of the The gfo events are designed so that every
Bartenschlager completed both her Bache- dresses current issues of organization design rooms. In addition to the outstanding tech- participant can be involved in shaping, or-
lor and her Master degree at the Augsburg and provides platforms for public discourse: nology, which provided many digital com- ganizing or making a contribution in terms
University of Applied Sciences in the field Nationwide in Germany through the well- munication options, there was enough room of content – depending on their interest in
of information technology, specializing in known annual conference for organization, for reflection. In an excellent introduction topics and desire to get involved – so that a
data science. Ramona Sandvoß and Saskia as co-publisher of the zfo magazine, and in these eventful times, Frank Lafos and very lively community is created. If you wish
Reuter successfully graduated from the regionally via the many regional groups in Regine Hinkelmann spoke about building to receive notifications on the gfo regional
Business Administration Bachelor program which research and practice are combined. up a culture of trust in virtual teams and meetings, please feel free to contact wps.
at the Augsburg University of Applied organizations and discussed this with the wirtschaft@hs-augsburg.de with the subject
Sciences with different specializations. The Augsburg regional group is led by Prof. participants. Matthias Uebel and Robert “gpo connects” or subscribe to the newsletter
Ramona Sandvoß specialized in the areas of Dr. Sarah Hatfield and has experienced Vogel outlined how it is possible to get in- under https://gfo-web.de/newsletter.
logistics & supply chain as well as finance & three very different events since being set volved in a virtual innovation project with
controlling. Saskia Reuter focused on the up last fall. The most recent event took complete strangers using design thinking Information: Prof. Dr. Hatfield
area of HR & change management as well as place in July with the slogan “Never miss a methods and to bring creative product
marketing & sales. The relevance of the good crisis! What can we learn from the new ideas to the first development stage – all
business idea was confirmed at the transport reality?”. This event was held in the form completely in digital form. Tamara
logistic trade fair, winning first place in the of virtual fireworks on the iRooms platform: Chmielewski, adjunct lecturer at the Augs-
Think-a-thon. VisioTec was one of the top In the check-in area, questions could be burg University of Applied Sciences, report-
8 participants in the Swabian business plan From left to right: Saskia Reuter (CEO), Franziska Bartenschlager (CTO) and Ramona Sandvoß (CFO) asked about the event or the lobby could be ed with the students of the “Transformation
12 13
COMPETENCE | gP BUSINESS | WINTER 2020/2021 CONTINUING EDUCATION | gP BUSINESS | WINTER 2020/2021
RESEARCH GROUP Target group: Specialist and management Target group: Specialist and manage-
staff in health and social sector who will ment staff from sales, marketing and
FOR OPTIMIZED VALUE require enhanced business administration product management, project and
know-how and management skills due to department leaders for research and
CREATION - HSA_OPS increased responsibility within the company development, as well as representatives
because they are to take on leadership from the relevant departments.
functions or would like to qualify for senior
positions. Current courses:
process optimization. Methods, structured 29/30 October 2020:
concept-based procedures, the basics of IT, Sought-after personalities keep learning The courses will take place at Augsburg Basic Competence in Product Manage-
management qualifications and the basics of throughout their lives. Many employers in University of Applied Sciences. ment (Prof. Dr. habil. Klaus Kellner)
law are at the core of this practice-oriented the region are concerned with securing 23/24 November 2020: Instruments for
program. Operational department employ- and retaining specialist staff. The Faculty The next certificate course will begin in Sales and Company Communication
ees with a strong practical focus can acquire of Business provides support for voca- April 2021. (Prof. Dr. Manfred Uhl)
the skills they require to independently en- tional training after graduation for spe-
hance processes in line with the overarching cialist staff, managers and up-and-com- All courses are also offered as online Course information (in German) and reg-
goals of the company. ing managers in a number of ways. seminars. istration under https://tcw-donau-ries.de/
weiterbildung/zertifikatskurse/.
“Customs and Foreign Trade Management In-house seminars Information (in German) and registration
(CFTM)”, which was developed in coopera- The range of inhouse training courses under weiterbildung.wirtschaft@ Contact partner in Augsburg:
tion with Prof. Dr. Alexandra Coenenberg comprises seminars on all business hs-augsburg.de Prof. Dr. Erika Regnet,
and Susanne Drews-Sollinger (ITW) and administration and legal topics. These Coordinator for Continuing Education,
began on 15 October, has been added to are individually planned and conducted in Controlling Faculty of Business
this certificate course in winter semester cooperation with the customers. This certificate course comprises a total Daniela Reif-Schülein, Nadine Vila
2020/2021. We also plan to further expand of 14 seminar days from March to November Augsburg University of Applied Sciences
our continuing education offerings. Seminars 2021. It is also possible to only attend An der Hochschule 1 86161 Augsburg
From left to right: Prof. Dr. Peter Richard, Compact individual seminars on current a selection of courses to refresh your knowl- Tel. +49 (0)821 5586-2921/2918
Prof. Dr. Michael Krupp, and Prof. Dr. Florian Waibel. HSA_ops is also socially active and issues are very suitable for obtaining new edge in certain subject areas. The courses weiterbildung.wirtschaft@hs-augsburg.de
involved in various interdisciplinary know-how and quick updates in the will take place at the TCW in Nördlingen.
activities. Which projects is the group event of changes. These seminars take Professors from Augsburg University of Contact partner in Nördlingen:
working on in this area? place at the TCW Donau-Ries Center for Applied Sciences with practical experience Manuela Jenewein
Which professors are members of the They regularly carry out research projects in Continuing Education in Nördlingen, an will hold the seminars. Head of Business Unit Seminars, Forums
research group? cooperation with partners. The group is cur- As part of the HSA_transfer project, the re- affiliated institute of the University. and Personnel Development Courses
rently working on the following projects: search group carries out a number of inter- Target group: Specialist and management Weiterbildungszentrum Donau-Ries
The research group for optimized value cre- disciplinary activities. This includes projects Certificate courses staff from all company departments who Technologie Centrum Westbayern GmbH
ation at the Faculty of Business of Augsburg • Increasing motivation among skilled and that create added social value. In the field Part-time, compact certificate courses to want to improve or refresh their know-how in Emil-Eigner-Straße 1
University of Applied Sciences, HSA_ops, unskilled warehouse workers in the field of of sustainability, the HSA_ops is helping reinforce knowledge of a certain subject the area of controlling and company control 86720 Nördlingen
is made up of three full-time professors and logistics – MoLa (2016 – 2018) to develop and implement new mobility area have a modular structure and can due to increased responsibility within the Tel. +49 (0)9081 8055-102
seven research assistants. • Logistical processes in picture language – concepts, for example in the “Bike-friendly be booked flexibly. They extend over a company. manuela.jenewein@tcw-donau-ries.de
LogiPICs (2016 – 2018) town of Friedberg” project and by develop- year. It is possible to obtain a university
Which issues and research projects does • Transparency in production processes – ing a goods transportation concept for certificate in addition. Current courses: You can find further information about
HSA_ops work on? TRiP (2018 – 2019) Augsburg city center. This winter semester, 23 March 2021: Introduction to Controlling continuing education at the Faculty
• Network for digital supply chains – the “sustainable management” course and Economist in Health and Social 19/20 April 2021: Instruments for Planning and a brochure for download under:
Since 2010, the HSA_ops has been dealing NetDiSC (since 2018) the course on sustainability prospects in the Sector and Budgeting (Prof. Dr. Sabine Joeris) www.hs-augsburg.de/Wirtschaft/
with issues in the local and national econo- • MoLa Development circle (since 2018) region focus on more general topics. Mem- In this course, the participants learn Course information (in German) and regis- Inhouse-Firmenseminare.html.
my. The professors apply knowledge gained bers of the HSA_ops group are also using how to think as entrepreneurs, acquire tration under https://tcw-donau-ries.de/
during their many years of practical experi- You can find further information and the their expertise in ERP systems to help the profound business administration knowl- weiterbildung/zertifikatskurse/.
ence and combine this with the latest theo- final reports on the HSA_ops website Greifenberg Institute of Organology to edge of the methods involved in cost and
retical findings. (www.hsaops.org). document historical production processes in price calculation and economic efficiency There will be a personal online information
a modern way. calculations, and gain know-how for event on 12 January 2021 at 17:00. Please
Their work mainly focuses on process opti- The research group offers a continuing designing efficient work processes and register by sending an e-mail to Manuela.
mization, lean management, change man- education program for people working in In addition to its core expertise in the field employee management. This enables Jenewein@tcw-donau-ries.de. Hochschul-Zertifikatskurs
Produktmanagement
agement and the optimization of the IT the logistics sector even if they do not of logistics, the group is also active in other them to make decisions on a specialist
landscape. Last year the group also investi- have a university entrance qualification. fields: Since 2019, they have been mentoring and economic basis, and to systematical- Product Management
gated sustainable business models and supply What are the advantages of this? the “reading island” at the Vor dem roten ly implement these decisions. This certificate course comprises 16 seminar
chains. Tor elementary school, thus encouraging days from October 2020 to June 2021. It is
The part-time “Logistics Process Developer” kids to read at an early age and promoting Key contents are: also possible to only attend a selection of
certificate course is aimed at skilled workers reading as an important aspect of culture. • Personnel management, law, marketing courses to refresh your knowledge in certain
with a relevant vocational qualification and Back in 2014, the HSA_ops donated 16,781 • Accounting, cost management, areas. The course will take place at the Start: Oktober 2020
at least one year of professional experience euro from student semester projects to the controlling TCW in Nördlingen. Professors from Augs- Laufzeit: Oktober 2020 bis Juni 2021
Module auch einzeln buchbar!
Technologie Centrum Westbayern GmbH
Emil-Eigner-Straße 1
86720 Nördlingen
in the field. This continuing education pro- Plan Deutschland e. V. aid organization. • Management methods – in particular, burg University of Applied Sciences and ▪
▪
Grundlagenkompetenz „Produktmanagement“
Instrumentekompetenz für Absatz- und
Unternehmenskommunikation
Weiterbildungszentrum Donau-Ries
gram, which is one of a kind in Germany, al- project, quality and process management experienced product managers will hold the
▪ Technologie- und Innovationskompetenz Tel. 09081 8055-100,
▪ Rechtliche Kompetenz, inhaltliche Schnittstellenkompetenz Telefax 09081 8055-151
▪ Quantitative Kompetenz info@tcw-donau-ries.de,
Projektmanagementkompetenz www.tcw-donau-ries.de
lows participants to further develop logistic
▪
• Individual specialist coaching seminar. ▪
▪
Persönliche Kompetenz
Konzeptionskompetenz für das Produktlebenszyklus-Management 1. Auflage 2020
Änderungen vorbehalten Seite |1
competences and to expand on specialist and
Abschlusszertifikat der Hochschule Augsburg Titelbild © Yuri Arcurs - Fotolia.com
methodological knowledge in the area of
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