Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020

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Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Canadian Tire Corporation
              Investor Presentation

Last Updated: May 2020
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Forward Looking Information
This document contains forward-looking statements that reflect Management’s current expectations relating to matters such as future financial performance and operating results of the Company.
Forward-looking statements provide information about Management’s current expectations and plans and allow investors and others to better understand the Company’s anticipated financial position, results of operations and operating
environment. Readers are cautioned that such information may not be appropriate for other purposes.
Certain statements other than statements of historical facts included in this document may constitute forward-looking statements, including, but not limited to, statements concerning Management’s current expectations relating to possible or
assumed future prospects and results, the Company’s strategic goals and priorities, its actions and the results of those actions and the economic and business outlook for the Company. Often, but not always, forward-looking statements can be
identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “intend”, “believe”, “estimate”, “plan”, “can”, “could”, “should”, “would”, “outlook”, “forecast”, “anticipate”, “aspire”, “foresee”, “continue”, “ongoing” or the
negative of these terms or variations of them or similar terminology. Forward-looking statements are based on the reasonable assumptions, estimates, analyses, beliefs and opinions of Management, made in light of its experience and perception
of trends, current conditions and expected developments, as well as other factors that Management believes to be relevant and reasonable at the date that such statements are made.
By their very nature, forward-looking statements require Management to make assumptions and are subject to inherent risks and uncertainties, which give rise to the possibility that the Company’s assumptions, estimates, analyses, beliefs and
opinions may not be correct and that the Company’s expectations and plans will not be achieved. Examples of material assumptions and Management’s beliefs, which may prove to be incorrect, include, but are not limited to, the length, duration
and impact of COVID-19, including measures adopted by governmental or public authorities in response to the pandemic, the effectiveness of certain performance measures, current and future competitive conditions and the Company’s position
in the competitive environment, the Company’s core capabilities, and expectations around the availability of sufficient liquidity to meet the Company’s contractual obligations. Management’s expectations with respect to the Operational
Efficiency program are based on a number of assumptions relating to anticipated cost savings and operational efficiencies. Although the Company believes that the forward-looking information in this document is based on information,
assumptions and beliefs that are current, reasonable, and complete, such information is necessarily subject to a number of factors that could cause actual results to differ materially from Management’s expectations and plans as set forth in such
forward-looking statements. Some of the factors, many of which are beyond the Company’s control and the effects of which can be difficult to predict, include: (a) credit, market, currency, operational, liquidity and funding risks, including changes
in economic conditions, interest rates or tax rates; (b) the ability of the Company to attract and retain high-quality employees for all of its businesses, Dealers, Canadian Tire Petroleum retailers, and Mark’s and SportChek franchisees, as well as the
Company’s financial arrangements with such parties; (c) the growth of certain business categories and market segments and the willingness of customers to shop at its stores or acquire the Company’s consumer brands or its financial products and
services; (d) the Company’s margins and sales and those of its competitors; (e) the changing consumer preferences and expectations related to eCommerce, online retailing and the introduction of new technologies; (f) the possible effects on our
business from international conflicts, political conditions, and other developments including changes relating to or affecting economic or trade matters as well as the outbreak of contagions or pandemic diseases; (g) risks and uncertainties relating
to information management, technology, cyber threats, property management and development, environmental liabilities, supply chain management, product safety, changes in law, regulation, competition, seasonality, weather patterns, climate
change, commodity prices and business disruption, the Company’s relationships with suppliers, manufacturers, partners and other third parties, changes to existing accounting pronouncements, the risk of damage to the reputation of brands
promoted by the Company and the cost of store network expansion and retrofits; (h) the Company’s capital structure, funding strategy, cost management program, and share price; (i) the Company’s ability to obtain all necessary regulatory
approvals; (j) the Company’s ability to complete any proposed acquisition; and (k) the Company’s ability to realize the anticipated benefits or synergies from its acquisitions. With respect to the statements concerning the Company’s Operational
Efficiency program, such factors also include: (a) the possibility that the Company does not achieve the targeted annualized savings; (b) the possibility that the program results in unforeseen impacts to overall performance; (c) the possibility that
the one-time costs and capital investments associated with the program are more significant than expected; and (d) the possibility that the Company does not achieve the expected payback during the anticipated timeframe for the severance,
store closure and other related expenses recorded. Additional risks and uncertainties related to COVID-19 are discussed in section 3.0 (Significant Events that Impacted the Company this Quarter) of the Company’s Management’s Discussion and
Analysis for the quarter ended March 28, 2020 (“2020 Q1 MD&A”). Management cautions that the foregoing list of important factors and assumptions is not exhaustive and other factors could also adversely affect the Company’s results.
Investors and other readers are urged to consider the foregoing risks, uncertainties, factors and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking
statements.
For more information on the risks, uncertainties and assumptions that could cause the Company’s actual results to differ from current expectations, refer to section 10.0 (Key Risks and Risk Management) of the 2020 Q1 MD&A and all subsections
thereunder. Also refer to section 2.8 (Risk Factors) of the Company’s 2019 Annual Information Form, and all subsections thereunder, as well as the Company’s other public filings, available on the SEDAR (System for Electronic Document Analysis
and Retrieval) website at www.sedar.com and at https://investors.canadiantire.ca.
The forward-looking information contained herein is based on certain factors and assumptions as of the date hereof and does not take into account the effect that transactions or non-recurring or other special items announced or occurring after
the statements are made have on the Company’s business. The Company does not undertake to update any forward-looking statements, whether written or oral, that may be made from time to time by it or on its behalf, to reflect new
information, future events or otherwise, except as required by applicable securities laws.

           INVESTOR PRESENTATION | FORWARD LOOKING INFORMATION                                                                                                                                                                                            2
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Canadian Tire Corporation Today
At Canadian Tire Corporation (CTC), we are committed to providing Canadians with the products and
services they need for the Jobs and Joys of a Lifetime in Canada. What started as a single store in Toronto
has grown into an iconic national brand with more than 1,700 retail locations, a best-in-class loyalty
program, and leading-edge digital and data analytics capabilities.
Today, our family of companies includes our namesake banner Canadian Tire Retail (CTR), which features
Living, Fixing, Playing, Automotive and Seasonal divisions; PartSource, Roadside Assistance and Gas+, key
elements of CTR’s automotive business; Mark’s/L’Équipeur, a leading source for casual and industrial wear;
SportChek, Sports Experts, Hockey Experts, National Sports and Atmosphere, which offer the best
activewear brands; Pro Hockey Life, a hockey specialty store catering to elite players; and Helly Hansen, a
global sports and workwear brand.
In 2019, we acquired Party City’s Canadian business, adding Canada’s #1 party supply and celebration
destination to our growing retail roster.

     INVESTOR PRESENTATION | CANADIAN TIRE CORPORATION TODAY                                                  3
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Our retail banners are supported by our Financial              By strategically investing in our digital capabilities and
Services business and our Triangle Rewards                     data analytics, we have become one of the largest
loyalty and credit card programs.                              eCommerce players in Canada. We engage with our
                                                               customers more often, more effectively, and more
Triangle Rewards is one of our most significant                efficiently, keeping them at the heart of everything we
assets, linking the entire family of companies                 do.
into a single customer-facing marketplace and
loyalty program. Today, Triangle Rewards allows                Over time as our customers’ needs have changed, so
our customers to earn and redeem Canadian                      too has our assortment. We continue to refine our
Tire Money (CTM) across our banners, providing                 shopping experience, delivering customized offers and
important customer data and reinforcing our                    making it easier for them to shop when and how they
One Company, One Customer strategy.                            want. From the products we sell, to the experience we
                                                               provide, we are well on our way to becoming the #1
                                                               Retail Brand in Canada by 2022.

     INVESTOR PRESENTATION | CANADIAN TIRE CORPORATION TODAY                                                                4
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Corporate Overview
BRINGING OUR CUSTOMERS THE PRODUCTS THEY NEED FOR THE JOBS AND JOYS OF LIFE IN CANADA

   STRENGTHS                                                               GROWTH                                 FINANCIAL HIGHLIGHTS (2019)

   • Iconic and trusted brands                                             • Focus on owned brands & product      Revenue                            +3.4%
     Canadians love                                                          development
   • Credibility in heritage categories                                    • Advancements in in-store & digital   Revenue (excluding Petroleum)      +5.1%
                                                                             customer experience
   • Triangle Rewards Loyalty and Credit
     Card program with 2.1 million active                                  • Triangle Rewards insights to drive   Normalized Net Income              +3.8%
                                                                                                                  (attributable to shareholders of
     credit cardholders                                                      increased customer engagement
                                                                                                                  CTC)1
   • Shared real estate, marketing, supply                                 • Focus on operational excellence
     chain & support services
                                                                           • Expansion of Helly Hansen brand      Normalized Diluted Earnings        +9.1%
   • Strong balance sheet and financial                                      offering in Canada and opportunity   Per Share1
     flexibility                                                             to grow owned brands through Helly
                                                                             Hansen’s international platform

       1 – Refer to section 5.1.1 of the Q4 and full year 2019 MD&A for a description of normalizing items
      INVESTOR PRESENTATION | OVERVIEW                                                                                                                       5
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
NOVEMBER 2017 INVESTOR PRESENTATION | OVERVIEW
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Triangle RewardsTM
Introduced in 2018, Triangle Rewards is the evolution of our iconic Canadian Tire Money (CTM). It lets customers
collect and redeem CTM at Canadian Tire, Mark’s/L’Équipeur, SportChek, Atmosphere and participating Sports Experts
locations. Customers can further collect CTM on Avis Car and Budget car rentals, and on fuel purchases at Canadian
Tire gas bars and on the Triangle Mastercard at participating Husky stations.

More than 9 million Canadians are active Triangle Rewards members. This gives us valuable insight into the spending
habits of a majority of Canadian households, helping us to better understand our customers. Our data tells us what our
customers are shopping for and where, allowing us to deliver relevant, personalized offers that increase their overall
engagement across our banners and brands and enhance their experience. Customers who shop across our banners
spend more, and because of the rewards they get from engaging with our brands, they are increasingly turning to us to
meet their needs. We have been investing heavily in data analytics and digital capabilities in parallel with the launch
and growth of Triangle Rewards, which has enabled us to make more informed decisions and expanded our ability to
connect with our customers with over 7 million unique offers sent each week.

      INVESTOR PRESENTATION | TRIANGLE REWARDS                                                                            7
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Triangle Rewards Program Overview

               CROSS BANNER                    EARN AND SPEND           1:1 MARKETING        DIGITAL EXPERIENCE       BUSINESS INSIGHTS
                PROMOTION
              Offer full value to            Collect rewards faster      Personalize 1:1     Enable strong digital   Understand customer
                customers as                     and redeem at        communications and    engagement and multi-     path to purchase to
               One Company                     multiple banners        promotional offers     channel experience     evolve assortment and
                                                                                                                       improve customer
                                                                                                                           experience

                   Across our family of companies, we are creating a seamless and integrated shopping experience of
                  differentiated brands, connected by Triangle Rewards, working together to prepare Canadians for the
                          Jobs and Joys of a Lifetime in Canada and rewarding them for choosing Canadian Tire.

   INVESTOR PRESENTATION| TRIANGLE REWARDS                                                                                                   8
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Our Core Business is Retail
KEY BUSINESS DIVISIONS – Bringing our customers the products they need for the Jobs and Joys of Life in Canada

Banners

2019 Revenue1                                                                     C$9.3B                                                              C$2.0B           C$1.3B            C$0.7B              C$1.3B
= C$14.5B

Reporting                     Retail                                                                                                                                                                  Financial
Segments                                                                                                                                                                                              Services

CTC Business                  Automotive                     Living                    Fixing                Seasonal                 Playing/ Sports            Apparel                 Wholesale    Financial
Divisions

Products                      Gas                            Home Cleaning             Home Repair           Gardening                Hockey                     Industrial Wear         Work Wear    Credit Cards
& Services by Category        Auto Parts &                   Home Décor                Paint                 Outdoor Tools            Golf                       Men’s Wear              Urban        Retail Deposits
                              Maintenance                    Home Org                  Tools                 Backyard Living &        Cycling                    Women’s Wear            Sportswear   In-store Acquisitions
                              Tires                          Kitchen                                         Fun                      Fitness                    Athletic Apparel                     & Financing
                              Auto Service                   Gardening                                       Toys & Games             Camping                    Lifestyle & Adventure                Insurance
                              Outdoor Adventure              Outdoor Tools                                   Christmas Trees          Hunting                    Footwear
                              Car Care & Accessories         Home Essentials                                 & Seasonal Décor         Fishing                    Accessories
                              Roadside Assistance            Pet Care

          1 – Revenue reported for retail banners and Financial Services includes inter-banner and inter-segment revenue. Numbers may not add due to rounding.
          INVESTOR PRESENTATION | OVERVIEW                                                                                                                                                                                    9
Canadian Tire Corporation - Investor Presentation - Last Updated: May 2020
Canadian Tire Retail
Canadian Tire Retail has over 500 retail locations across Canada, with local Associate Dealer presence and
trust. We sell more products, in more places, than any other Canadian retailer.

Through our well-positioned store network, digital innovation, convenient deliver-to-home and in-store
pick-up options, unique customer-facing experiences, and exclusive perks for Triangle Rewards members,
we are inspiring and enabling our customers to shop when and how they want for the brands and products
they’re seeking.

Canadian Tire is putting our customers at the heart of everything we do by transforming the shopping
experience to deliver an increasingly exceptional, modern and innovative retail environment. We continue
to develop exciting merchandise strategies, relevant and engaging new Owned Brands and market-leading
programs like We Do New and TESTED for Life in Canada, reaching more Canadians than ever before.
Canadian Tire truly is Canada’s Store.

     INVESTOR PRESENTATION | CTR                                                                             10
Party City
Party City is Canada’s premier retailer of costumes, accessories and decorations. It is a one-stop shopping
destination for seasonal celebrations and everything in between, from bridal and baby showers to New
Year’s celebrations and birthday and retirement parties, with 65 Canadian retail stores in seven provinces.

In addition to exceptional capabilities in design, innovation and manufacturing, Party City has access to an
extensive catalogue, including exclusive and proprietary designs and licensed products. The addition of Party
City to our family of companies cements Canadian Tire Retail as Canada’s Fun Store and takes us one step
closer to becoming the #1 party supply destination in Canada.

     INVESTOR PRESENTATION | PARTY CITY CANADA                                                                  11
Canadian Tire Retail

                                                                              GROWTH
 STRENGTHS                                                                                                            FINANCIAL HIGHLIGHTS (2019)
                                                                              • Commitment to setting up a world-     Revenue growth                +2.9%
 • One of Canada’s most trusted
                                                                                class omni-channel and growing the
   and iconic brands                                                                                                  Sales growth                  +4.5%
                                                                                eCommerce business
 • Market leader across core categories                                                                               Comparable sales growth       +3.8%
                                                                              • Grow new product pipeline through
 • Superior real estate locations                                               owned and national brands             Store count                    667
   and national store network
                                                                              • Develop unique and personalized
 • Strong Associate Dealer network                                              customer connections and
   focused on local community and                                               experiences through Triangle
   needs                                                                        Rewards insights
                                                                              • Revitalize and localize assortments

   1 – Revenue includes revenue from Canadian Tire, PartSource, Pro Hockey Life, Party City and Franchise Trust.
   2 – Stores count includes stores from Canadian Tire, and other banner stores of 163.

   INVESTOR PRESENTATION | CTR                                                                                                                              12
SportChek
SportChek is Canada’s leading health, fitness and wellness retailer. With more than 400 locations across the
country, SportChek understands, better than anyone, the role sports and activity play in the lives of
Canadians. In addition to SportChek, our other banners include Sports Experts, Atmosphere, National
Sports, Hockey Experts and Sports Rousseau. In-store and online, SportChek offers a comprehensive
assortment of elite national brands, complemented by Owned Brands such as Woods and Helly Hansen.

SportChek values inclusivity and believes sport is whatever moves you. We remain passionate about
inspiring customers to live a healthy, active lifestyle, and are committed to providing them with a one-stop
destination for sport, activity and wellbeing at all levels. While bringing the latest launches and brands to
life, SportChek challenges Canadians to redefine modern sport in their everyday lives

     INVESTOR PRESENTATION | SPORTCHEK                                                                          13
SportChek

 STRENGTHS                                GROWTH                                   FINANCIAL HIGHLIGHTS (2019)

 • Canada’s largest sporting goods        • Analytics-driven decision making for   Revenue growth                +2.2%
   retailer                                 in-store merchandising and staffing    Sales growth                  +2.6%
                                            to optimize sales and profitability
 • Strong relationships with national                                              Comparable sales growth       +3.3%
   vendor brands                          • Expanding owned brands presence
                                                                                   Store count                    402
 • CTC’s digital lab and testing ground   • Develop unique and personalized
                                            customer connections and
                                            experiences through Triangle
                                            Rewards insights
                                          • Enhancing store network
                                            productivity

   INVESTOR PRESENTATION | SPORTCHEK                                                                                     14
Mark’s
Mark’s is one of Canada’s leading casual and industrial apparel and footwear retailers, known for offering
quality, innovative and stylish products. With 70% of sales from Owned Brand products designed and
sourced in-house, Mark’s core differentiator is its specialized assortment, which has carved out a unique
and defendable niche. Key Owned Brands include Denver Hayes, Dakota, WindRiver and Helly Hansen
Workwear, and they are complemented by national brands such as Levi’s, Carhartt, Timberland and
Columbia.

Mark’s continues to be a leader in apparel and footwear product development across the corporation,
focused on keeping Canadians warmer, drier, safer and more comfortable. In 2019, Mark’s celebrated the
exclusive and successful launch of No Fly Zone® mosquito and tick repellent clothing. eCommerce continues
to be a growth engine for Mark’s. It operates 380 stores under the banners “Mark’s” and “L’Équipeur” in
Quebec and offers online retailing through its websites at www.marks.com and www.lequipeur.com.

     INVESTOR PRESENTATION | MARK‘S                                                                          15
Mark’s

 STRENGTHS                                GROWTH                                 FINANCIAL HIGHLIGHTS (2019)

 • Product development, innovation        • Sustain brand growth through ‘Well   Revenue growth                +2.2%
   and quality                              Worn’ campaign                       Sales growth                  +2.4%
 • Strong owned, exclusive and national   • Expand eCommerce capabilities        Comparable sales growth       +2.5%
   brands
                                          • Develop unique and personalized      Store count                    380
 • National store network                   customer connections and
                                            experiences through Triangle
 • Leader in industrial apparel
                                            Rewards insights

   INVESTOR PRESENTATION | MARK‘S                                                                                      16
Helly Hansen

Helly Hansen is a leading technical outdoor brand sold in more than 40 countries. The brand is
worn and trusted by more than 55,000 outdoor professionals and can be found on Olympians,
National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly
Hansen’s long-term growth strategy is based on the ethos that “Helly Hansen makes professional
grade gear to help people stay and feel alive,” tapping into the brand’s 140-year Norwegian
heritage. The company has successfully invested in brand and product development, focused its
core product offering, improved financial discipline, and enhanced distribution channels, all
resulting in growth well ahead of the market. It also operates Musto, the world’s leading technical
sailing brand.

In 2019, Helly Hansen continued to build a more consumer-centric, focused, and financially
strong company through investments in brand development, design, and innovation, funded by
increased operating leverage.

     INVESTOR PRESENTATION | HELLY HANSEN                                                             17
Helly Hansen

 STRENGTHS                                GROWTH                                  FINANCIAL HIGHLIGHTS (2019)

 • Trusted and celebrated global brand    • Brings complete assortment across
   that professionals use and trust         CTC banners                           Revenue                       $651M
 • Global leader in technical             • Strengthens CTC’s ability to
   performance apparel from sea to          distribute current and future owned
   mountains                                brands
 • Wholesale, store network and ship-     • International footprint with multi-
   to-home capabilities globally            year expansion plan underway

   INVESTOR PRESENTATION | HELLY HANSEN                                                                             18
Our Owned Brands
As a customer and product driven company, CTC has a long history of offering exclusive brands, and this
legacy continues to set us apart. Through acquisitions and by developing new brands in-house, we continue to
expand our Owned Brands portfolio, adding products that resonate with our customers and drive our growth.

In 2019, we introduced new homegrown brands, including type A, our storage and organization brand where
style meets innovation and function; Bluehive, a consumer electronics brand that brings customers the latest
in mobile technology; and FWD – Forward With Design, a lifestyle apparel brand that blends function with
design. Paderno, our high-end kitchen brand, saw its assortment bolstered with the addition of kitchen
appliances that were designed and developed inhouse. We also introduced iconic barbecue brand Vermont
Castings and leading lawn care brand Golfgreen, while Sher-Wood Hockey launched a new line of equipment,
and Helly Hansen expanded its assortment at SportChek and Mark’s.

This past year we acquired the Canadian rights to top-tier global cycling brands Raleigh, Diamondback and
Redline, strengthening Canadian Tire and SportChek’s positions in the bike category. We also acquired Muskol,
one of Canada’s most recognized mosquito repellant brands with over 65 years of heritage in the country.

     INVESTOR PRESENTATION | OWNED BRANDS                                                                  19
Owned Brands

 • Through our comprehensive Owned Brands         FINANCIAL HIGHLIGHTS (2019)
   strategy, we are developing curated, high      •   Contributed over $4 billion in sales in 2019
   quality product assortments that are
   increasingly informed by customer data,
   including engagement with our TESTED for
   Life in Canada customer panel.
 • Through acquisitions and in-house
   development, Owned Brands are delivering
   sales, fuelling our growth strategy, and
   continuing to provide our customers with
   what they need for the Jobs and Joys of Life
   in Canada.

   INVESTOR PRESENTATION | OWNED BRANDS                                                              20
CT REIT
CT REIT owns over 350 commercial properties across Canada, totalling approximately 28 million square feet
of gross leasable area, with a fair market value of approximately $6 billion. Comprising primarily free-
standing single tenant assets leased to CTC, CT REIT features high occupancy, low lease turnover and long
weighted average terms on our leases and our debt. These structural features, and the resulting strong
financial performance, combined with the highest investment grade credit rating in the Canadian REIT
sector, distinguish CT REIT as Canada’s premier net lease REIT.

In 2019, reflecting growth in its units’ float and liquidity, CT REIT was included in the S&P/TSX Composite and
Capped REIT indices and a number of sub-indices. In early 2020, the REIT was also included in the S&P/TSX
Dividend Aristocrats Index, one of only a handful of Canadian REITs with that distinction. These mark a
significant milestone for CT REIT as its inclusion in these indices enables the REIT to expand its investor base
and increase liquidity for unitholders.

     INVESTOR PRESENTATION | CT REIT                                                                           21
CT REIT

 STRENGTHS                                GROWTH                                  FINANCIAL HIGHLIGHTS (2019)

 • Irreplaceable high quality Canadian    • Acquisition, development and          Property revenue      $489.0M    +3.5%
   real estate portfolio                    intensification opportunities         Funds from            $261.9M    +6.4%
 • Investment grade anchor                • Canadian Tire Corporation             operations
   tenant – Canadian Tire                   property pipeline                     Adjusted funds        $224.3M    +9.3%
                                                                                  from operations
 • Exceptional cash flow predictability   • Contractual annual rent escalations
   and reliable monthly distributions       for Canadian Tire Corporation         AFFO payout ratio        75.2%
                                            properties

   INVESTOR PRESENTATION | CT REIT                                                                                     22
Canadian Tire Financial Services
As the financial services division of Canadian Tire Corporation, Canadian Tire Financial Services (CTFS) is
primarily engaged in marketing the Triangle™ credit card portfolio to Canadians.

Triangle™ credit cards, which are held by more than 2.1 million Canadians, are accepted worldwide and
allow cardholders to collect Canadian Tire Money® faster.

CTFS’ close integration with CTC’s retail banners and Associate Dealers is a competitive advantage in
acquiring new accounts and creating greater value for CTC’s most loyal customers.

In 2019, Triangle™ was listed as an industry leading credit card by Forrester’s Canadian Customer Experience
Index (July 2019) and J.D. Power’s 2019 Canada Credit Card Satisfaction Study.

     INVESTOR PRESENTATION | FINANCIAL SERVICES                                                               23
Canadian Tire Financial Services

 STRENGTHS                                       GROWTH                                    FINANCIAL HIGHLIGHTS (2019)    Growth

 • $6.3 billion in credit card receivables       • Derive insights from Triangle           Revenue                $1.3B    +5.9%
                                                   Rewards loyalty and credit card         GAAR                   $6.3B    +7.4%
 • 2.1 million active credit card holders
                                                   program to:
                                                                                           Average number         2,112    +3.8%
 • Extensive customer data and strong
                                                    Strengthen relationships with         of accounts with
   analytics capabilities
                                                     existing customers                    a balance
 • Award winning customer service                                                          (thousands)
                                                    Increase share of tender across all
                                                     CTC banners
                                                 • Strengthen digital/mobile
                                                   capabilities

    INVESTOR PRESENTATION | FINANCIAL SERVICES                                                                                     24
Sustainability
CTC is committed to operating as a sustainable Canadian brand. We recognize that climate change poses a serious risk to
the health of our planet, and as a Company, we have made it a top priority to be more energy efficient, use fewer
resources, produce less waste, and provide our customers with more options to reduce their own impact on the
environment.

Our family of companies sources products that are made in more than 90 countries, and our brand’s reputation depends
on how we conduct our business in Canada and around the world. In addition to working closely with our suppliers to
ensure our products are sourced and manufactured according to the highest global standards, we are working to make
textile production more sustainable across our apparel brands.

As an organization, we have set a target of diverting 90% of our waste to recycling, compost and reuse by 2022. We are
making excellent progress towards this goal and currently divert 77% of our waste from corporate buildings away
from landfills. Among the initiatives in place to achieve our target, we plan to reduce waste through more sustainable
product packaging in accordance with new packaging standards for our Owned Brands. Launching in 2020, these
improvements will see us reduce unnecessary packaging, move from non-recyclable materials to recyclable materials,
increase recycled content, and improve the ease of customer recycling.

     INVESTOR PRESENTATION | ENVIRONMENTAL, SOCIAL AND CORPORATE GOVERNANCE                                              25
Jumpstart Charities
Jumpstart’s mission is to enrich the lives of all kids in need through sports and physical activity.
For kids, the opportunity to play is about much more than getting active: sport fosters self esteem and teaches valuable
life skills such as courage, confidence, resilience, and teamwork. Jumpstart helps eligible families cover the costs of
registration, transportation and equipment, and provides funding to select organizations for recreational infrastructure
and programming. With an extensive national network of nearly 300 local chapters, Jumpstart is committed to ensuring
kids in need have equal access to sport and recreation. One hundred per cent of all customer donations made to
Jumpstart stays within the community in which the donation was made.
In 2019, Jumpstart reached an incredible milestone: our two millionth child helped! In addition to helping a record
320,000 kids in financial need, Jumpstart continued to build a more inclusive Canada through the Inclusive Play Project:
a five-year fundraising commitment from Canadian Tire Corporation. In 2019 alone, Jumpstart opened four inclusive
Jumpstart laygrounds – bringing our total to seven across Canada – awarded two accessible infrastructure grants, and
helped approximately 8,600 kids with disabilities get in the game through the Para Sport Jumpstart Fund. Jumpstart has
helped 2.2 million Canadian kids and counting get in the game since 2005.

      INVESTOR PRESENTATION | JUMPSTART CHARITIES                                                                          26
Delivering Solid Results

   STORES AND RETAIL REVENUE                            FINANCIAL SERVICES GROSS AVERAGE   NORMALIZED DILUTED EPS AND DIVIDENDS PER SHARE
   Retail revenue                                                                          ($ per share)                  (Dividends $ per share)
   ($ billions)                    (Number of Stores)
                                                        ACCOUNTS RECEIVABLE
                                                        ($ millions)

   INVESTOR PRESENTATION | DELIVERING RESULTS                                                                                                       27
Balanced Capital                                 Capital Allocation Framework
Allocation                                       1. Invest in the business
                                                 2. Maintain investment grade credit rating
While CTC remains committed to deliver           3. Repurchase shares/grow dividend (target payout ratio of
long-term sustainable growth there is               30% - 40%)
considerable uncertainty regarding the           4. Inorganic growth opportunities
duration and severity of COVID-19 and its
impact on the economy, consumer demand
and the Company’s operations.
As a result, Management is withdrawing its
previously disclosed three-year (2018 -
2020) financial aspirations and its previously
disclosed 2020 expectations with respect to
its capital expenditures and pausing share
repurchases.
CTC is focused on maintaining a strong cash
position and financial flexibility.

                                                              * Excluding REIT capital **Buybacks in excess of anti-dilutive buybacks

 INVESTOR PRESENTATION | CAPITAL ALLOCATION                                                                                             28
Returning Value to
Shareholders                                                 ANNUAL DIVIDENDS
                                                                                                                                        17.3% CAGR
                                                             (C$)

Policy to maintain dividend payments equal to 30% to

                                                                                                                                            4.15
40% of the prior year’s normalized basic net earnings.

                                                                                                                                 3.60
Member of S&P/TSX Canadian Dividend Aristocrats
index.

                                                                                                                          2.60
                                                                                                                   2.30
                                                                                                            2.10
                                                                                                     1.88
                                                                                              1.40
                                                                                       1.20
                                                                                1.10
                                                              0.84

                                                                     0.84
                                                              2009   2010   2011       2012   2013   2014   2015   2016   2017   2018      2019

   INVESTOR PRESENTATION | RETURNING VALUE TO SHAREHOLDERS                                                                                         29
Summary
EXTENSIVE REACH AND SCALE OF BUSINESS        DIFFERENTIATORS                          DELIVERING STRONG FINANCIAL RESULTS

• The vast majority of Canadians reside      • More than 500 Associate Canadian       • Well positioned to compete for the
  within 15 minutes of a Canadian Tire         Tire Dealers in local communities        long-term
  store.                                       across Canada
                                                                                      • Invested in both the store network and
• More than 9 million Canadians are active   • Attracting and retaining world-class     digital growth, driving topline growth as
  Triangle Rewards members and 2.1             talent to grow business                  well as making CTC one of Canada’s
  million active credit cardholders.                                                    largest eCommerce players.
                                             • Experienced leadership in key
• Across our family of companies, we are       functions across the Company
  creating a seamless and integrated
                                             • Continued focus on being a brand-       $14.5 billion in revenue
  shopping experience of differentiated
                                               led organization
  brands, connected by Triangle Rewards,
                                                                                       Over $4 billion in Owned Brands sales
  working together to prepare Canadians      • Culture is a key component driving
  for the Jobs and Joys of a Lifetime in       CTC towards our goal to be the #1       Financial Services GAAR of $6.3 billion
  Canada and rewarding them for choosing       Retail Brand in Canada by 2022.
                                                                                       (All figures disclosure are as of Q4 2019)
  Canadian Tire.

     INVESTOR PRESENTATION | SUMMARY                                                                                                30
Thank You
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