CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies

 
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
INDEPENDENT PUBLICATION BY                                                                         RACONTEUR.NET   #0547   28 / 09 / 2018

                   CARDIOVASCULAR
                      HEALTH
                             03 EXECUTIVES AT RISK
                                OF HEART ATTACK      04 ATHESMILE A DAY KEEPS
                                                              DOCTOR AWAY       14   IMAGINATION
                                                                                     IN RESEARCH

                                                                                                                                   t
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
RACONTEUR.NET         03

                                                                                                                                                      EXECUTIVE RISK

                                                                              CARDIOVASCULAR
                                                                              HEALTH
   Cardiology
                                                                                                                                                                                    Chief executives at
                                                                              Distributed in

                                                                              Published in association with
                                                                                                                                                                                    risk of heart attack
                                                                                                                                                                                        Stressed business leaders under the cosh are often of
                                                                                                                                                                                         the age when they are at greater risk of heart attack

                                                                              CONTRIBUTORS                                                            MARTIN BARROW                                                                                                                                                              However, as Mr Munoz discovered

                                                                                                                                                                                                                                                                               Aaron P. Bernstein/Bloomberg via Getty Images
                                                                                                                                                      O
                                                                                                                                                                                                                                                                                                                               to his cost, running a global busi-
                                                                                                                                                                  scar Munoz was just 37                                                                                                                                       ness has never been more demand-
                                                                              MARTIN BARROW                         DANNY BUCKLAND                                days into his tenure as                                                                                                                                      ing. Chief executives are at the cen-
                                                                              Former health editor,                 Award-winning health                          chief executive of United                                                                                                                                    tre of the 24/7 economy and are often
                                                                              news editor, foreign news             journalist, he writes                         Airlines when he suffered                                                                                                                                    responsible for operations around
                                                                              editor and business news              for national newspapers
                                                                                                                                                      a heart attack. On paper at least, it                                                                                                                                    the world. They can spend many
                                                                              editor at The Times, he               and magazines, and blogs
                                                                              specialises in the NHS                on health innovation              should never have happened.                                                                                                                                              days on the road away from home,
                                                                              and social care.                      and technology.                     Mr Munoz is a keen sportsman who                                                                                                                                       with limited options for healthy eat-
                                                                                                                                                      cycles and plays golf and tennis. He is                                                                                                                                  ing, exercise and regular sleep.
                                                                              ROGER DOBSON                          JOHN ILLMAN                       also a vegan and is meticulous about                                                                                                                                       Not surprisingly, as companies
                                                                              Award-winning freelance               Award-winning author,             his diet. Yet at the age of 56 and newly                                                                                                                                 increase investment in health and
                                                                              journalist and author, he             he is a former national
                                                                                                                                                      appointed to run one of the world’s                                                                                                                                      wellbeing policies at work, they are
                                                                              contributes to national               newspaper health
                                                                              newspapers on a range                 editor and medical                biggest airlines, he found himself                                                                                                                                       also paying closer attention to the
                                                                              of health issues.                     correspondent.                    alone in a hotel room on his hands                                                                                                                                       support available for their senior
                                                                                                                                                      and knees, in excruciating pain as he                                                                                                                                    leadership teams. Even if the risk
                                                                                                                                                      struggled to reach the phone to call for                                                                                                                                 may be no greater for chief execu-
                                                                              OLIVER PICKUP                         ANN ROBINSON                      an ambulance.                                                                                                                                                            tives than for the workforce at large,
                                                                              Award-winning                         GP, health writer and               The airline chief has made a full                                                                                                                                      the organisational risk is very signif-
                                                                              journalist, he specialises            broadcaster, Dr Robinson
                                                                                                                                                      recovery after a heart transplant and                                                                                                                                    icant if a senior leader is suddenly
                                                                              in technology, business               contributes to a range of
                                                                              and sport, and                        publications including            is now back at work. His healthy life-                                                                                                                                   taken ill or dies. Their health has
                                                                              contributes to a wide                 The Guardian.                     style probably played a part in help-                                                                  United Airlines                                                   implications for employees, share-
                                                                              range of publications.                                                  ing him to survive his heart attack.                                                                   chief executive                                                   holders, customers and suppliers.
                                                                                                                                                                                                                                                             Oscar Munoz
                                                                                                                                                      At the same time, he was maintain-                                                                                                                                         Evidence also shows that if the
                                                                                                                                                      ing a punishing work schedule, hav-                                                                                                                                      chief executive and their team visibly
                                                                                                                                                      ing come to the job at a critical time                                                                                                                                   acknowledge the importance of their
                                                                                                                                                      in the airline’s history.                    Similarly, a study by Stanford         in the UK, where 73,000 people die                                                   own physical and mental health, it
                                                                                                                                                        Mr Munoz was flying around the           University’s Graduate School of          from coronary heart disease every                                                    sends a powerful message across the
                                                                                                                                                      United States on a 90-day listening        Business noted that, on average,         year. Across Europe, CVD accounts                                                    organisation, at every level.
                                                                                                                                                      tour to meet disgruntled employees         seven chief executives of publicly       for more than one third of all deaths                                                  Business in the Community
                                                                                                                                                      and angry customers. He was booked         traded US companies die each year.       before the age of 75.                                                                (BITC), the responsible business
                                                                                                                                                      on to regional scheduled flights,          It found that of 161 chief executive       The risk of heart disease is higher                                                network, has worked with leaders of
                                                                                                                                                      with standard seats, and getting lit-      deaths from all causes over a 22-year    among men in their 40s and 50s,                                                      some of the UK’s biggest companies,
                                                                                                                                                      tle sleep, often replying to emails        period, half (81) came without notice    the demographic that accounts for                                                    including Anglian Water, Unilever,
                                                                                                                                                      at 3am. Effectively, he was flying         and nearly half of those (39) were the   many chief executives. The problem                                                   KPMG, Royal Mail and Sky, to help
                                                                                                                                                      around the country to get yelled at.       result of heart attacks.                 for them is that they enter a period                                                 change corporate culture to encour-
                                                                              Publishing manager                    Head of production                  His health problems made head-             These numbers are stark, but are       of their lives when they are at great-                                               age employees at all levels to focus
                                                                              Reuben Howard                         Justyna O'Connell                 lines around the world, as is usually      not significantly out of line with       est risk of a heart attack, but with                                                 on their health and wellbeing.
                                                                                                                                                      the case when the chairman or chief        the general population. Heart dis-       less time than they have ever had to                                                   Louise Aston, wellbeing director
                                                                              Production editor                     Digital content executive
                                                                                                                                                      executive of a major company suf-          ease is still the main cause of death    take care of themselves.                                                             at BITC, says: “Wellbeing used to be
                                                                              Benjamin Chiou                        Fran Cassidy
                                                                                                                                                      fers a heart attack. And his illness                                                                                                                                     positioned as a nice to have, fluff y

Philips.                                                                      Managing editor
                                                                              Peter Archer
                                                                                                                    Design
                                                                                                                    Grant Chapman
                                                                                                                    Sara Gelfgren
                                                                                                                                                      was a stark reminder of the strong
                                                                                                                                                      link between work stress and well-
                                                                                                                                                      being. It emphasised how a gruel-          Most stressful roles
                                                                                                                                                                                                                                                                                                                               bolt-on, with fruit on Fridays and
                                                                                                                                                                                                                                                                                                                               lunchtime Pilates. However, well-
                                                                                                                                                                                                                                                                                                                               being is now a strategic boardroom
                                                                                                                    Kellie Jerrard

At the heart of healthcare.                                                                                         Samuele Motta

                                                                                                                    Head of design
                                                                                                                                                      ling schedule and high-pressure job
                                                                                                                                                      can become unsustainable.
                                                                                                                                                        Yet there is little evidence available
                                                                                                                                                                                                 Percentage of employees in the following departments
                                                                                                                                                                                                 who have experienced workplace stress
                                                                                                                                                                                                                                                                                                                               issue, linked to securing business
                                                                                                                                                                                                                                                                                                                               objectives and driving sustainable
                                                                                                                                                                                                                                                                                                                               performance and productivity. Both
                                                                                                                    Tim Whitlock                      to suggest that senior executives in                                                                                                                                     the business case and social case
With over 100 years of experience at the forefront of medical care,                                                                                   major organisations are at higher risk
                                                                                                                                                                                                 Accounting and finance                                                  55%                                                    are compelling, and employee well-
Philips creates innovative solutions that deliver continuous, collaborative                                                                           of cardiovascular disease (CVD) than                                                                                                                                     being is now firmly established as a
cardiovascular care for every patient - from prevention to diagnosis and                                                                              other men or women of the same age.
                                                                                                                                                                                                 Research and development                                               56%                                                    core component of responsible busi-
treatment, to recovery and home care.                                                                                                                   Studies on C-suite health and well-                                                                                                                                    ness. This includes the whole work-
                                                                              Although this publication is funded through advertising and             being often cite research by cardiolo-     Operations                                                             62%                                                    force, including the chief executive.”
                                                                              sponsorship, all editorial is without bias and sponsored features       gist James Rippe at Tufts University                                                                                                                                       Finally, it is worth remembering
There’s always a way to make life better.
                                                                              are clearly labelled. For an upcoming schedule, partnership
                                                                              inquiries or feedback, please call +44 (0)20 3877 3800 or
                                                                                                                                                      in Massachusetts. Dr Rippe studied         Customer services                                                      62%                                                    that no amount of preparation and
                                                                                                                                                      200 patients, 75 per cent of whom                                                                                                                                        knowledge can definitively protect
Explore more at www.philips.co.uk/cardiology                                  email info@raconteur.net
                                                                              Raconteur is a leading publisher of special-interest content and
                                                                                                                                                      were Fortune 500 executives. The
                                                                                                                                                      study revealed that 73 per cent of the
                                                                                                                                                                                                 Marketing, PR and communications                                       63%                                                    you from a heart attack. Cardiologist
                                                                                                                                                                                                                                                                                                                               John Warner, president of the
                                                                              research. Its publications and articles cover a wide range of topics,
                                                                                                                                                      participants were living a sedentary                                                                                                                                     American Heart Association, suf-
                                                                              including business, finance, sustainability, healthcare, lifestyle and
                                                                              technology. Raconteur special reports are published exclusively in      lifestyle, which can lead to diabetes,
                                                                                                                                                                                                 Senior management                                                      64%                                                    fered a heart attack at a heart health
                                                                              The Times and The Sunday Times as well as online at raconteur.net       heart disease and many other condi-                                                                                                                                      conference in California last year. He
                                                                              The information contained in this publication has been obtained         tions. To make matters worse, 80 of        IT                                                                     65%                                                    was rushed to hospital, where doc-
                                                                              from sources the Proprietors believe to be correct. However,            the 200 patients studied were obese.                                                                                                                                     tors inserted a stent to open a clogged
                                                                              no legal liability can be accepted for any errors. No part of this
                                                                              publication may be reproduced without the prior consent of the
                                                                                                                                                      The study also revealed that a high        Human resources                                                        76%                                                    artery. Nancy Brown, the associa-
                                                                                                                                                      number had high cholesterol, high                                                                                                                                        tion’s chief executive, notes that Dr
                                                                              Publisher. © Raconteur Media
                                                                                                                                                      blood pressure and a large waist cir-
                                                                                                                                                      cumference, increasing their risk of
                                                                                                                                                                                                 Sales                                                                  79%                                                    Warner’s heart attack was clear evi-
                                                                                                                                                                                                                                                                                                                               dence that cardiac events “still hap-
                                                                                  @raconteur         /raconteur.net          @raconteur_london        heart attack.                                                                                                   Perkbox 2018                                             pen anytime and anywhere”.

                                                                               raconteur.net                 /cardiovascular-health-2018
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
RACONTEUR.NET         03

                                                                                                                                                      EXECUTIVE RISK

                                                                              CARDIOVASCULAR
                                                                              HEALTH
   Cardiology
                                                                                                                                                                                    Chief executives at
                                                                              Distributed in

                                                                              Published in association with
                                                                                                                                                                                    risk of heart attack
                                                                                                                                                                                        Stressed business leaders under the cosh are often of
                                                                                                                                                                                         the age when they are at greater risk of heart attack

                                                                              CONTRIBUTORS                                                            MARTIN BARROW                                                                                                                                                              However, as Mr Munoz discovered

                                                                                                                                                                                                                                                                               Aaron P. Bernstein/Bloomberg via Getty Images
                                                                                                                                                      O
                                                                                                                                                                                                                                                                                                                               to his cost, running a global busi-
                                                                                                                                                                  scar Munoz was just 37                                                                                                                                       ness has never been more demand-
                                                                              MARTIN BARROW                         DANNY BUCKLAND                                days into his tenure as                                                                                                                                      ing. Chief executives are at the cen-
                                                                              Former health editor,                 Award-winning health                          chief executive of United                                                                                                                                    tre of the 24/7 economy and are often
                                                                              news editor, foreign news             journalist, he writes                         Airlines when he suffered                                                                                                                                    responsible for operations around
                                                                              editor and business news              for national newspapers
                                                                                                                                                      a heart attack. On paper at least, it                                                                                                                                    the world. They can spend many
                                                                              editor at The Times, he               and magazines, and blogs
                                                                              specialises in the NHS                on health innovation              should never have happened.                                                                                                                                              days on the road away from home,
                                                                              and social care.                      and technology.                     Mr Munoz is a keen sportsman who                                                                                                                                       with limited options for healthy eat-
                                                                                                                                                      cycles and plays golf and tennis. He is                                                                                                                                  ing, exercise and regular sleep.
                                                                              ROGER DOBSON                          JOHN ILLMAN                       also a vegan and is meticulous about                                                                                                                                       Not surprisingly, as companies
                                                                              Award-winning freelance               Award-winning author,             his diet. Yet at the age of 56 and newly                                                                                                                                 increase investment in health and
                                                                              journalist and author, he             he is a former national
                                                                                                                                                      appointed to run one of the world’s                                                                                                                                      wellbeing policies at work, they are
                                                                              contributes to national               newspaper health
                                                                              newspapers on a range                 editor and medical                biggest airlines, he found himself                                                                                                                                       also paying closer attention to the
                                                                              of health issues.                     correspondent.                    alone in a hotel room on his hands                                                                                                                                       support available for their senior
                                                                                                                                                      and knees, in excruciating pain as he                                                                                                                                    leadership teams. Even if the risk
                                                                                                                                                      struggled to reach the phone to call for                                                                                                                                 may be no greater for chief execu-
                                                                              OLIVER PICKUP                         ANN ROBINSON                      an ambulance.                                                                                                                                                            tives than for the workforce at large,
                                                                              Award-winning                         GP, health writer and               The airline chief has made a full                                                                                                                                      the organisational risk is very signif-
                                                                              journalist, he specialises            broadcaster, Dr Robinson
                                                                                                                                                      recovery after a heart transplant and                                                                                                                                    icant if a senior leader is suddenly
                                                                              in technology, business               contributes to a range of
                                                                              and sport, and                        publications including            is now back at work. His healthy life-                                                                                                                                   taken ill or dies. Their health has
                                                                              contributes to a wide                 The Guardian.                     style probably played a part in help-                                                                  United Airlines                                                   implications for employees, share-
                                                                              range of publications.                                                  ing him to survive his heart attack.                                                                   chief executive                                                   holders, customers and suppliers.
                                                                                                                                                                                                                                                             Oscar Munoz
                                                                                                                                                      At the same time, he was maintain-                                                                                                                                         Evidence also shows that if the
                                                                                                                                                      ing a punishing work schedule, hav-                                                                                                                                      chief executive and their team visibly
                                                                                                                                                      ing come to the job at a critical time                                                                                                                                   acknowledge the importance of their
                                                                                                                                                      in the airline’s history.                    Similarly, a study by Stanford         in the UK, where 73,000 people die                                                   own physical and mental health, it
                                                                                                                                                        Mr Munoz was flying around the           University’s Graduate School of          from coronary heart disease every                                                    sends a powerful message across the
                                                                                                                                                      United States on a 90-day listening        Business noted that, on average,         year. Across Europe, CVD accounts                                                    organisation, at every level.
                                                                                                                                                      tour to meet disgruntled employees         seven chief executives of publicly       for more than one third of all deaths                                                  Business in the Community
                                                                                                                                                      and angry customers. He was booked         traded US companies die each year.       before the age of 75.                                                                (BITC), the responsible business
                                                                                                                                                      on to regional scheduled flights,          It found that of 161 chief executive       The risk of heart disease is higher                                                network, has worked with leaders of
                                                                                                                                                      with standard seats, and getting lit-      deaths from all causes over a 22-year    among men in their 40s and 50s,                                                      some of the UK’s biggest companies,
                                                                                                                                                      tle sleep, often replying to emails        period, half (81) came without notice    the demographic that accounts for                                                    including Anglian Water, Unilever,
                                                                                                                                                      at 3am. Effectively, he was flying         and nearly half of those (39) were the   many chief executives. The problem                                                   KPMG, Royal Mail and Sky, to help
                                                                                                                                                      around the country to get yelled at.       result of heart attacks.                 for them is that they enter a period                                                 change corporate culture to encour-
                                                                              Publishing manager                    Head of production                  His health problems made head-             These numbers are stark, but are       of their lives when they are at great-                                               age employees at all levels to focus
                                                                              Reuben Howard                         Justyna O'Connell                 lines around the world, as is usually      not significantly out of line with       est risk of a heart attack, but with                                                 on their health and wellbeing.
                                                                                                                                                      the case when the chairman or chief        the general population. Heart dis-       less time than they have ever had to                                                   Louise Aston, wellbeing director
                                                                              Production editor                     Digital content executive
                                                                                                                                                      executive of a major company suf-          ease is still the main cause of death    take care of themselves.                                                             at BITC, says: “Wellbeing used to be
                                                                              Benjamin Chiou                        Fran Cassidy
                                                                                                                                                      fers a heart attack. And his illness                                                                                                                                     positioned as a nice to have, fluff y

Philips.                                                                      Managing editor
                                                                              Peter Archer
                                                                                                                    Design
                                                                                                                    Grant Chapman
                                                                                                                    Sara Gelfgren
                                                                                                                                                      was a stark reminder of the strong
                                                                                                                                                      link between work stress and well-
                                                                                                                                                      being. It emphasised how a gruel-          Most stressful roles
                                                                                                                                                                                                                                                                                                                               bolt-on, with fruit on Fridays and
                                                                                                                                                                                                                                                                                                                               lunchtime Pilates. However, well-
                                                                                                                                                                                                                                                                                                                               being is now a strategic boardroom
                                                                                                                    Kellie Jerrard

At the heart of healthcare.                                                                                         Samuele Motta

                                                                                                                    Head of design
                                                                                                                                                      ling schedule and high-pressure job
                                                                                                                                                      can become unsustainable.
                                                                                                                                                        Yet there is little evidence available
                                                                                                                                                                                                 Percentage of employees in the following departments
                                                                                                                                                                                                 who have experienced workplace stress
                                                                                                                                                                                                                                                                                                                               issue, linked to securing business
                                                                                                                                                                                                                                                                                                                               objectives and driving sustainable
                                                                                                                                                                                                                                                                                                                               performance and productivity. Both
                                                                                                                    Tim Whitlock                      to suggest that senior executives in                                                                                                                                     the business case and social case
With over 100 years of experience at the forefront of medical care,                                                                                   major organisations are at higher risk
                                                                                                                                                                                                 Accounting and finance                                                  55%                                                    are compelling, and employee well-
Philips creates innovative solutions that deliver continuous, collaborative                                                                           of cardiovascular disease (CVD) than                                                                                                                                     being is now firmly established as a
cardiovascular care for every patient - from prevention to diagnosis and                                                                              other men or women of the same age.
                                                                                                                                                                                                 Research and development                                               56%                                                    core component of responsible busi-
treatment, to recovery and home care.                                                                                                                   Studies on C-suite health and well-                                                                                                                                    ness. This includes the whole work-
                                                                              Although this publication is funded through advertising and             being often cite research by cardiolo-     Operations                                                             62%                                                    force, including the chief executive.”
                                                                              sponsorship, all editorial is without bias and sponsored features       gist James Rippe at Tufts University                                                                                                                                       Finally, it is worth remembering
There’s always a way to make life better.
                                                                              are clearly labelled. For an upcoming schedule, partnership
                                                                              inquiries or feedback, please call +44 (0)20 3877 3800 or
                                                                                                                                                      in Massachusetts. Dr Rippe studied         Customer services                                                      62%                                                    that no amount of preparation and
                                                                                                                                                      200 patients, 75 per cent of whom                                                                                                                                        knowledge can definitively protect
Explore more at www.philips.co.uk/cardiology                                  email info@raconteur.net
                                                                              Raconteur is a leading publisher of special-interest content and
                                                                                                                                                      were Fortune 500 executives. The
                                                                                                                                                      study revealed that 73 per cent of the
                                                                                                                                                                                                 Marketing, PR and communications                                       63%                                                    you from a heart attack. Cardiologist
                                                                                                                                                                                                                                                                                                                               John Warner, president of the
                                                                              research. Its publications and articles cover a wide range of topics,
                                                                                                                                                      participants were living a sedentary                                                                                                                                     American Heart Association, suf-
                                                                              including business, finance, sustainability, healthcare, lifestyle and
                                                                              technology. Raconteur special reports are published exclusively in      lifestyle, which can lead to diabetes,
                                                                                                                                                                                                 Senior management                                                      64%                                                    fered a heart attack at a heart health
                                                                              The Times and The Sunday Times as well as online at raconteur.net       heart disease and many other condi-                                                                                                                                      conference in California last year. He
                                                                              The information contained in this publication has been obtained         tions. To make matters worse, 80 of        IT                                                                     65%                                                    was rushed to hospital, where doc-
                                                                              from sources the Proprietors believe to be correct. However,            the 200 patients studied were obese.                                                                                                                                     tors inserted a stent to open a clogged
                                                                              no legal liability can be accepted for any errors. No part of this
                                                                              publication may be reproduced without the prior consent of the
                                                                                                                                                      The study also revealed that a high        Human resources                                                        76%                                                    artery. Nancy Brown, the associa-
                                                                                                                                                      number had high cholesterol, high                                                                                                                                        tion’s chief executive, notes that Dr
                                                                              Publisher. © Raconteur Media
                                                                                                                                                      blood pressure and a large waist cir-
                                                                                                                                                      cumference, increasing their risk of
                                                                                                                                                                                                 Sales                                                                  79%                                                    Warner’s heart attack was clear evi-
                                                                                                                                                                                                                                                                                                                               dence that cardiac events “still hap-
                                                                                  @raconteur         /raconteur.net          @raconteur_london        heart attack.                                                                                                   Perkbox 2018                                             pen anytime and anywhere”.

                                                                               raconteur.net                 /cardiovascular-health-2018
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
04   CARDIOVASCULAR HEALTH                                                                                                                                                                                                                                                                                                                                                                                                                         RACONTEUR.NET          05

HAPPINESS                                                                                                                                                                                                                                                                                                                                                       Commercial feature

A smile a day helps keep the doctor away
Being happy and

                                                                                                                                                                                                                      Dario Valenzuela/Unsplash
                                                                                                                                                                                                                                                  Game-changing
optimistic can help
reduce the risk of

                                                                                                                                                                                                                                                  technology is a
heart problems,
researchers have
confirmed

                                                                                                                                                                                                                                                  British success story
                                                                                                                                                                                                                                                  A dynamic new platform technology is coming on stream to
                                                                                                                                                                                                                                                  transform heart disease diagnosis and treatment to reduce
MARTIN BARROW
                                                                                                                                                                                                                                                  the economic burden of cardiac care around the globe

W
              e associate hearts with
              our most intimate feel-

                                                                                                                                                                                                                                                  C
              ings of love, despair,
              sorrow, joy. When we                                                                                                                                                                                                                            reavo Medical Technologies       fluctuations generated by the activity         at the end of a busy clinic: “At last, some-
talk of heart break, sweethearts, a                                                                                                                                                                                                                           has created an ingenious         of the heart, has produced positive            one with a genuine problem.”
kind heart or the heartless, every-                                                                                                                                                                                                                           application of quantum           results from early trials. A much larger         The burden of pushing a procession
body knows what we mean. The link                                                                                                                                                                                                                             physics that helps physicians    study is under way at five busy hospitals      of patients through cardiac testing and
between our hearts and our emo-                                                                                                                                                                                                                   to rule out ischaemic heart conditions       in England and it has just started clinical    then follow-up clinic appointments
tions is unchallenged. Yet how real                                                                                                                                                                                                               in patients presenting at emergency          trials in five US hospitals.                   was explained, and Professor Varcoe
is it? Does our emotional health                                                                                                                                                                                                                  departments with chest pains.                  The groundbreaking magnetocar-
                                                                                                                                                                                                                                                                                                                            magnetocar        set to applying his knowledge of quan-
have any impact on our hearts?                                                                                                                                                                                                                      Around 900,000 people who attend           diography (MCG) technology has gar-    gar     tum electrodynamics to map the elec-
Can you be spared a heart attack by                                                                                                                                                                                                               emergency departments with chest             nered a series of accolades, including         trical signals of a healthy heart.
being happy?                                                                                                                                                                                                                                      pains in England and Wales eventu-           two at the prestigious Institution of            Abnormal patterns in the magnetic
  Medical research suggests that                                                                                                                                                                                                                  ally require no further treatment, but       Engineering and Technology Innovation          fields reflect a loss of oxygen to the
happiness certainly can reduce the                                                                                                                                                                                                                they are put on a pathway that involves      Awards in November last year, while            heart muscle (ischaemia), indicating
risk of heart problems. People with                                                                                                                                                                                                               a battery of tests of up to five hours,      business confidence is such that the           the need for further tests and treat-
a positive outlook, who experience                                                                                                                                                                                                                leading to a potential hospital stay.        company has raised an impressive £20           ment while a heart free from ischae-
joy, happiness, excitement and con-                                                                                                                                                                                                                 “Up until now, there has been no way       million in investment in the four years        mic issues emits a different set of sig-
tentment in their lives, are less likely                                                                                                                                                                                                          of ruling these patients out of a cas-       since it was created as a spin-out from        nals that are picked up by the device.
to suffer heart disease, according to                                                                                                                                                                                                             cade of cardiac tests, so they clog up       the University of Leeds.                         The company, which is based in
researchers from Harvard School of                                                                                                                                                                                                                already overcrowded and under-stress           The non-invasive device, a com-     com      Coventry and has Professor Varcoe as
Public Health.                             time wellbeing was assessed, even                   immune system and protects your            within five years. The study also           In a sense, the findings of these                           departments, placing hospitals under         pact portable unit that can easily be          its chief scientific officer, is driven by a
  They set out to examine the associ-      though the symptoms had not yet                     heart, all of which can be expected        found that greater satisfaction with      studies should come as no surprise.                           huge economic strain,” says Steve            wheeled to a bedside, works by placing         strong support team built around trans-
ation between positive psychologi-         presented. This means the con-                      to help increase life expectancy.          work and family was also an indica-       We have long known that the risk                              Parker, Creavo’s chief executive.            a dinner-plate-size sensor above the           lating the original vision into an effective
cal wellbeing (PPWB) and cardiovas-        dition may have actually existed                      This isn’t just something made up        tor of reduced risk of heart disease,     of heart disease increases among                                “Vastly     experienced      emergency     patient’s chest area, through normal           and easy-to-use device.
cular disease (CVD), conducting a          before their state of mind at the time              to encourage good behaviour, but           particularly angina.                      the most deprived communities.                                department physicians usually know           clothing, to pick up subtle outputs              “I have been in cardiology
systemic review of all relevant exist-     had developed.                                      is rooted in research. For example,          Similar results have been reported      Although money does not buy you                               from instinct which patients have heart      from the heart’s magnetic field gener-
                                                                                                                                                                                                                                                                                                                                   gener      for around 40 years and this
ing research. They reviewed studies                                                            last year the British Medical Journal      from     nationally   representative      happiness, it certainly can cush-                             disease and which haven’t, but there is      ated by its electrical impulses. It is cali-
                                                                                                                                                                                                                                                                                                                                      cali    is probably the most excit-
examining an association between                                                               published a study which suggested          North American samples. Optimism          ion you against the impact of life’s                          no test they can do to definitively send     brated to identify patterns and confirm        ing development I have
PPWB and cardiovascular health, as                                                             that people with higher psycho-            predicted lower incidence of heart        ups and downs, and makes it easier                            them home, so the patient must enter         that the heart is functioning normally.        witnessed,” says Mr
                                           World's happiest nations
defined by objective indicators such                                                           logical wellbeing were more likely         failure and purpose in life was asso-     to feel contented and fulfilled for                           the cardiac chest pain pathway. It is          “We are the only medical diagnostic,         Parker. “This has
                                           Ranking based on a number of variables,
as stroke and deaths due to CVD.                                                               to eat healthier diets and take part       ciated with reduced stroke risk           longer. Financial wellbeing can also                          time consuming, expensive and frus-          which can be deployed in emergency             the scope to make
                                           such as GDP per capita, social support,
  Their research included only pro-                                                            in physical activity, all of which         among 6,800 older adults in the           buy you time and space for exercise,                          trating for the physician and the patient.   departments, that can detect normal-
                                                                                                                                                                                                                                                                                                                                normal        an instant change for
                                           life expectancy and freedom of choice
spective studies that followed peo-                                                            reduces the risk of CVD.                   Health and Retirement Study. In           and can make healthier food choices                             “But our technology detects a              ity while everything else is looking for a     emergency        depart-

                                           01
ple over time, rather than exam-                                                                 This study covered almost 11,000         the National Health and Nutrition         more affordable and accessible. All                           healthy heart and we can do that in a        problem,” adds Mr Parker, a cardiology         ments, have a positive
ining their histories. They also                                                               people aged between 45 and 72 ran-                                                   of which can reduce the risk of poor                          five-minute scan. It can help rule out       and medtech industry veteran, who is           impact on hospital balance sheets and
reviewed evidence on any associ-                                                Finland        domly selected from Lithuania’s                                                      physical and mental health, includ-                           those who do not need further treat-         helming the company’s rapid progress           save patients from the uncertainty of

                                           02
ation between PPWB and health                                                                  National Population Register. It rec-                                                ing cardiovascular conditions.                                ment or diagnostic tests, so they can        towards market launch expected early           needless testing.
behaviours such as smoking, alco-                                                              ommended that healthy lifestyle edu-                                                   Edward Diener, professor of                                 be discharged immediately.”                  next year.                                       “It is a British success story with
                                                                                Norway
hol consumption, diet and exercise.                                                            cation initiatives should pay special
                                                                                                                                          The modern consensus is                   social psychology at the University                             Creavo’s award-winning Corsens               “This area is probably the most sig-  sig    technology developed at Leeds

                                           03
  The Harvard researchers con-                                                                 attention to older adults with lower                                                 of Utah, has researched links                                 system, which measures electromagnetic       nificant unmet healthcare need in hos- hos     University with the first trials done at
cluded the evidence indicated that                                                             psychological wellbeing, with the          that being happy promotes                 between happiness and good phys-                                                                           pitals in any country with a developed         Leeds General Infirmary, spun out into
positive psychological wellbeing                                              Denmark          aim of increasing physical activity,                                                 ical health. He argues that doctors                                                                        healthcare system.”                            a Midlands company and our major
                                                                                                                                          a healthy lifestyle
                                           04
“protects consistently” against CVD,                                                           controlling smoking and promoting                                                    should monitor positive emotions,                                                                            Creavo’s Corsens was also wel-       wel     investor, IP Group, is a British fund.
independent of other risk factors.                                                             healthier choices of food and drink.                                                 and not just negative ones, during                                                                         comed at the recent European Society           But, most importantly, it is something
Interestingly, they noted an advan-                                             Iceland          A number of prospective cohort                                                     routine physicals, as they do with                                                                         for Emergency Medicine conference              we can take to the world.”                     Europe and United States, and its

                                           05
tage of hedonic wellbeing, based on                                                            studies have linked positive wellbe-                                                 questions about exercise, smoking                                                                          in Glasgow.                                      Creavo is now a dynamic force in a           development scientists have identi-
pleasure and enjoyment, over eudai-                                                            ing to lower risk of heart disease. In     Examination Survey, emotional             and alcohol use.                                                                                             Research would suggest that a typi- typi     £4-billion technology market across            fied another eight cardiac areas where
monic wellbeing, based on fulfilling                                      Switzerland          the Whitehall II cohort of British civil   vitality was predictive of reduced          “People are doing a lot of things to                                                                     cal hospital seeing 300 patients a day in                                                     the platform can be utilised. The issue
potential and wider social goals.                                                              servants, carried out in the 1980s,        stroke risk in more than 6,000 par-       stay healthy,” says Dr Diener. “They                                                                       its emergency department could save                                                           of sudden cardiac death, which claims
  Harvard’s review of the evidence               World Happiness Report 2018, United Nations   nearly 8,000 middle-aged partici-          ticipants. In addition, positive affect   are jogging, riding their bikes, eat-                                                                      at least £500,000 a year. Larger hos-                                                         4.25 million lives a year, is the next
has limitations, so it is difficult to                                                           pants responded to questions regard-       was protective against coronary           ing fruit and vegetables. We want to                                                                       pitals stand to save significantly more.                                                      sector it will tackle.
draw firm conclusions from it on
the potential relationship between
                                             This study was first published in
                                           2012 yet its findings continue to
                                                                                               ing their optimism, emotional vital-
                                                                                               ity and satisfaction with aspects of
                                                                                                                                          heart disease in the Nova Scotia
                                                                                                                                          Health Survey. Importantly, the
                                                                                                                                                                                    remind people that there’s one more
                                                                                                                                                                                    thing you need to work on that can
                                                                                                                                                                                                                                                                                               Further studies show that 140 hospitals
                                                                                                                                                                                                                                                                                               would have paid back their investment
                                                                                                                                                                                                                                                                                                                                              This area is probably the most                   “The potential of our technology is
                                                                                                                                                                                                                                                                                                                                                                                             a compelling story, which is why we
                                                                                                                                                                                                                                                                                                                                                                                                                                       For more information please visit
                                                                                                                                                                                                                                                                                                                                                                                                                                       creavomedtech.com
PPWB and CVD. Many of the stud-            influence the evolution of the way                  their life including work and family.      findings of these studies were main-      also have a big effect on your physi-                                                                      in the technology in four months.              significant unmet healthcare                   have investors from around the world,”
                                                                                                                                                                                                                                                                                                 The spark for the technology break-                                                         Mr Parker concludes. “The business
                                                                                                                                                                                                                                                                                                                                              need in hospitals in any
ies used to compile their review           we think about the link between                       Compared to those with low levels        tained even after accounting for          cal and emotional wellbeing.
had limitations in their design and        wellbeing and longevity. The mod-                   of emotional vitality or optimism,         negative psychological characteris-         “Learning to enjoy your work,                                                                            through came when Professor Ben                                                               case is established, we have clinical
methodology. Even in prospective           ern consensus is that being happy                   people with moderate and high lev-         tics, such as depression, anxiety and     being more grateful and having                                Steve Parker                                 Varcoe of the University Leeds School of       country with a developed                       evidence with more to come and key
studies, it is possible that a per-        promotes a healthy lifestyle. It                    els were 20 to 30 per cent less likely     hostility, and biological and behav-      really positive relationships are                             Chief executive                              Physics and Astronomy suffered heart                                                          opinion leaders back it because they
son may have had early CVD at the          helps to combat stress, boosts your                 to suffer coronary heart disease           ioural risk factors.                      important too.”                                               Creavo Medical Technologies                  trouble and was told by his cardiologist       healthcare system                              see it as game-changing technology.”
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
04   CARDIOVASCULAR HEALTH                                                                                                                                                                                                                                                                                                                                                                                                                         RACONTEUR.NET          05

HAPPINESS                                                                                                                                                                                                                                                                                                                                                       Commercial feature

A smile a day helps keep the doctor away
Being happy and

                                                                                                                                                                                                                      Dario Valenzuela/Unsplash
                                                                                                                                                                                                                                                  Game-changing
optimistic can help
reduce the risk of

                                                                                                                                                                                                                                                  technology is a
heart problems,
researchers have
confirmed

                                                                                                                                                                                                                                                  British success story
                                                                                                                                                                                                                                                  A dynamic new platform technology is coming on stream to
                                                                                                                                                                                                                                                  transform heart disease diagnosis and treatment to reduce
MARTIN BARROW
                                                                                                                                                                                                                                                  the economic burden of cardiac care around the globe

W
              e associate hearts with
              our most intimate feel-

                                                                                                                                                                                                                                                  C
              ings of love, despair,
              sorrow, joy. When we                                                                                                                                                                                                                            reavo Medical Technologies       fluctuations generated by the activity         at the end of a busy clinic: “At last, some-
talk of heart break, sweethearts, a                                                                                                                                                                                                                           has created an ingenious         of the heart, has produced positive            one with a genuine problem.”
kind heart or the heartless, every-                                                                                                                                                                                                                           application of quantum           results from early trials. A much larger         The burden of pushing a procession
body knows what we mean. The link                                                                                                                                                                                                                             physics that helps physicians    study is under way at five busy hospitals      of patients through cardiac testing and
between our hearts and our emo-                                                                                                                                                                                                                   to rule out ischaemic heart conditions       in England and it has just started clinical    then follow-up clinic appointments
tions is unchallenged. Yet how real                                                                                                                                                                                                               in patients presenting at emergency          trials in five US hospitals.                   was explained, and Professor Varcoe
is it? Does our emotional health                                                                                                                                                                                                                  departments with chest pains.                  The groundbreaking magnetocar-
                                                                                                                                                                                                                                                                                                                            magnetocar        set to applying his knowledge of quan-
have any impact on our hearts?                                                                                                                                                                                                                      Around 900,000 people who attend           diography (MCG) technology has gar-    gar     tum electrodynamics to map the elec-
Can you be spared a heart attack by                                                                                                                                                                                                               emergency departments with chest             nered a series of accolades, including         trical signals of a healthy heart.
being happy?                                                                                                                                                                                                                                      pains in England and Wales eventu-           two at the prestigious Institution of            Abnormal patterns in the magnetic
  Medical research suggests that                                                                                                                                                                                                                  ally require no further treatment, but       Engineering and Technology Innovation          fields reflect a loss of oxygen to the
happiness certainly can reduce the                                                                                                                                                                                                                they are put on a pathway that involves      Awards in November last year, while            heart muscle (ischaemia), indicating
risk of heart problems. People with                                                                                                                                                                                                               a battery of tests of up to five hours,      business confidence is such that the           the need for further tests and treat-
a positive outlook, who experience                                                                                                                                                                                                                leading to a potential hospital stay.        company has raised an impressive £20           ment while a heart free from ischae-
joy, happiness, excitement and con-                                                                                                                                                                                                                 “Up until now, there has been no way       million in investment in the four years        mic issues emits a different set of sig-
tentment in their lives, are less likely                                                                                                                                                                                                          of ruling these patients out of a cas-       since it was created as a spin-out from        nals that are picked up by the device.
to suffer heart disease, according to                                                                                                                                                                                                             cade of cardiac tests, so they clog up       the University of Leeds.                         The company, which is based in
researchers from Harvard School of                                                                                                                                                                                                                already overcrowded and under-stress           The non-invasive device, a com-     com      Coventry and has Professor Varcoe as
Public Health.                             time wellbeing was assessed, even                   immune system and protects your            within five years. The study also           In a sense, the findings of these                           departments, placing hospitals under         pact portable unit that can easily be          its chief scientific officer, is driven by a
  They set out to examine the associ-      though the symptoms had not yet                     heart, all of which can be expected        found that greater satisfaction with      studies should come as no surprise.                           huge economic strain,” says Steve            wheeled to a bedside, works by placing         strong support team built around trans-
ation between positive psychologi-         presented. This means the con-                      to help increase life expectancy.          work and family was also an indica-       We have long known that the risk                              Parker, Creavo’s chief executive.            a dinner-plate-size sensor above the           lating the original vision into an effective
cal wellbeing (PPWB) and cardiovas-        dition may have actually existed                      This isn’t just something made up        tor of reduced risk of heart disease,     of heart disease increases among                                “Vastly     experienced      emergency     patient’s chest area, through normal           and easy-to-use device.
cular disease (CVD), conducting a          before their state of mind at the time              to encourage good behaviour, but           particularly angina.                      the most deprived communities.                                department physicians usually know           clothing, to pick up subtle outputs              “I have been in cardiology
systemic review of all relevant exist-     had developed.                                      is rooted in research. For example,          Similar results have been reported      Although money does not buy you                               from instinct which patients have heart      from the heart’s magnetic field gener-
                                                                                                                                                                                                                                                                                                                                   gener      for around 40 years and this
ing research. They reviewed studies                                                            last year the British Medical Journal      from     nationally   representative      happiness, it certainly can cush-                             disease and which haven’t, but there is      ated by its electrical impulses. It is cali-
                                                                                                                                                                                                                                                                                                                                      cali    is probably the most excit-
examining an association between                                                               published a study which suggested          North American samples. Optimism          ion you against the impact of life’s                          no test they can do to definitively send     brated to identify patterns and confirm        ing development I have
PPWB and cardiovascular health, as                                                             that people with higher psycho-            predicted lower incidence of heart        ups and downs, and makes it easier                            them home, so the patient must enter         that the heart is functioning normally.        witnessed,” says Mr
                                           World's happiest nations
defined by objective indicators such                                                           logical wellbeing were more likely         failure and purpose in life was asso-     to feel contented and fulfilled for                           the cardiac chest pain pathway. It is          “We are the only medical diagnostic,         Parker. “This has
                                           Ranking based on a number of variables,
as stroke and deaths due to CVD.                                                               to eat healthier diets and take part       ciated with reduced stroke risk           longer. Financial wellbeing can also                          time consuming, expensive and frus-          which can be deployed in emergency             the scope to make
                                           such as GDP per capita, social support,
  Their research included only pro-                                                            in physical activity, all of which         among 6,800 older adults in the           buy you time and space for exercise,                          trating for the physician and the patient.   departments, that can detect normal-
                                                                                                                                                                                                                                                                                                                                normal        an instant change for
                                           life expectancy and freedom of choice
spective studies that followed peo-                                                            reduces the risk of CVD.                   Health and Retirement Study. In           and can make healthier food choices                             “But our technology detects a              ity while everything else is looking for a     emergency        depart-

                                           01
ple over time, rather than exam-                                                                 This study covered almost 11,000         the National Health and Nutrition         more affordable and accessible. All                           healthy heart and we can do that in a        problem,” adds Mr Parker, a cardiology         ments, have a positive
ining their histories. They also                                                               people aged between 45 and 72 ran-                                                   of which can reduce the risk of poor                          five-minute scan. It can help rule out       and medtech industry veteran, who is           impact on hospital balance sheets and
reviewed evidence on any associ-                                                Finland        domly selected from Lithuania’s                                                      physical and mental health, includ-                           those who do not need further treat-         helming the company’s rapid progress           save patients from the uncertainty of

                                           02
ation between PPWB and health                                                                  National Population Register. It rec-                                                ing cardiovascular conditions.                                ment or diagnostic tests, so they can        towards market launch expected early           needless testing.
behaviours such as smoking, alco-                                                              ommended that healthy lifestyle edu-                                                   Edward Diener, professor of                                 be discharged immediately.”                  next year.                                       “It is a British success story with
                                                                                Norway
hol consumption, diet and exercise.                                                            cation initiatives should pay special
                                                                                                                                          The modern consensus is                   social psychology at the University                             Creavo’s award-winning Corsens               “This area is probably the most sig-  sig    technology developed at Leeds

                                           03
  The Harvard researchers con-                                                                 attention to older adults with lower                                                 of Utah, has researched links                                 system, which measures electromagnetic       nificant unmet healthcare need in hos- hos     University with the first trials done at
cluded the evidence indicated that                                                             psychological wellbeing, with the          that being happy promotes                 between happiness and good phys-                                                                           pitals in any country with a developed         Leeds General Infirmary, spun out into
positive psychological wellbeing                                              Denmark          aim of increasing physical activity,                                                 ical health. He argues that doctors                                                                        healthcare system.”                            a Midlands company and our major
                                                                                                                                          a healthy lifestyle
                                           04
“protects consistently” against CVD,                                                           controlling smoking and promoting                                                    should monitor positive emotions,                                                                            Creavo’s Corsens was also wel-       wel     investor, IP Group, is a British fund.
independent of other risk factors.                                                             healthier choices of food and drink.                                                 and not just negative ones, during                                                                         comed at the recent European Society           But, most importantly, it is something
Interestingly, they noted an advan-                                             Iceland          A number of prospective cohort                                                     routine physicals, as they do with                                                                         for Emergency Medicine conference              we can take to the world.”                     Europe and United States, and its

                                           05
tage of hedonic wellbeing, based on                                                            studies have linked positive wellbe-                                                 questions about exercise, smoking                                                                          in Glasgow.                                      Creavo is now a dynamic force in a           development scientists have identi-
pleasure and enjoyment, over eudai-                                                            ing to lower risk of heart disease. In     Examination Survey, emotional             and alcohol use.                                                                                             Research would suggest that a typi- typi     £4-billion technology market across            fied another eight cardiac areas where
monic wellbeing, based on fulfilling                                      Switzerland          the Whitehall II cohort of British civil   vitality was predictive of reduced          “People are doing a lot of things to                                                                     cal hospital seeing 300 patients a day in                                                     the platform can be utilised. The issue
potential and wider social goals.                                                              servants, carried out in the 1980s,        stroke risk in more than 6,000 par-       stay healthy,” says Dr Diener. “They                                                                       its emergency department could save                                                           of sudden cardiac death, which claims
  Harvard’s review of the evidence               World Happiness Report 2018, United Nations   nearly 8,000 middle-aged partici-          ticipants. In addition, positive affect   are jogging, riding their bikes, eat-                                                                      at least £500,000 a year. Larger hos-                                                         4.25 million lives a year, is the next
has limitations, so it is difficult to                                                           pants responded to questions regard-       was protective against coronary           ing fruit and vegetables. We want to                                                                       pitals stand to save significantly more.                                                      sector it will tackle.
draw firm conclusions from it on
the potential relationship between
                                             This study was first published in
                                           2012 yet its findings continue to
                                                                                               ing their optimism, emotional vital-
                                                                                               ity and satisfaction with aspects of
                                                                                                                                          heart disease in the Nova Scotia
                                                                                                                                          Health Survey. Importantly, the
                                                                                                                                                                                    remind people that there’s one more
                                                                                                                                                                                    thing you need to work on that can
                                                                                                                                                                                                                                                                                               Further studies show that 140 hospitals
                                                                                                                                                                                                                                                                                               would have paid back their investment
                                                                                                                                                                                                                                                                                                                                              This area is probably the most                   “The potential of our technology is
                                                                                                                                                                                                                                                                                                                                                                                             a compelling story, which is why we
                                                                                                                                                                                                                                                                                                                                                                                                                                       For more information please visit
                                                                                                                                                                                                                                                                                                                                                                                                                                       creavomedtech.com
PPWB and CVD. Many of the stud-            influence the evolution of the way                  their life including work and family.      findings of these studies were main-      also have a big effect on your physi-                                                                      in the technology in four months.              significant unmet healthcare                   have investors from around the world,”
                                                                                                                                                                                                                                                                                                 The spark for the technology break-                                                         Mr Parker concludes. “The business
                                                                                                                                                                                                                                                                                                                                              need in hospitals in any
ies used to compile their review           we think about the link between                       Compared to those with low levels        tained even after accounting for          cal and emotional wellbeing.
had limitations in their design and        wellbeing and longevity. The mod-                   of emotional vitality or optimism,         negative psychological characteris-         “Learning to enjoy your work,                                                                            through came when Professor Ben                                                               case is established, we have clinical
methodology. Even in prospective           ern consensus is that being happy                   people with moderate and high lev-         tics, such as depression, anxiety and     being more grateful and having                                Steve Parker                                 Varcoe of the University Leeds School of       country with a developed                       evidence with more to come and key
studies, it is possible that a per-        promotes a healthy lifestyle. It                    els were 20 to 30 per cent less likely     hostility, and biological and behav-      really positive relationships are                             Chief executive                              Physics and Astronomy suffered heart                                                          opinion leaders back it because they
son may have had early CVD at the          helps to combat stress, boosts your                 to suffer coronary heart disease           ioural risk factors.                      important too.”                                               Creavo Medical Technologies                  trouble and was told by his cardiologist       healthcare system                              see it as game-changing technology.”
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
06    CARDIOVASCULAR HEALTH                                                                                                                                                                                                                                                                                                                                                                                                      RACONTEUR.NET          07
                                                                                                                                                                                                                                                                                                                                                                                                                      Date of preparation: September 2018
IDEAL HEARTCARE                                                                                                                                                                                                                                                                                                            This feature has been written and paid for by Sanofi                                       SAGB.ALI.18.09.1417

                                                                                                                                                                                                          PIER/Getty Images
                                                                                                                                                                                                                              76%
                                                                                                                                                                                                                                                                              programme that identifies every
                                                                                                                                                                                                                                                                              defibrillator, so members of the pub-
                                                                                                                                                                                                                                                                              lic can access a device while ambu-

Predicting
                                                                                                                                                                                                                                                                              lances are en route.
                                                                                                                                                                                                                                                                                “Our big challenge is how we inte-
                                                                                                                                                                                                                                                                              grate advances with the health sys-
                                                                                                                                                                                                                              of cardiologists are likely to use
                                                                                                                                                                                                                                                                              tem and the lives we live now,” says
                                                                                                                                                                                                                              connected care technology in their

the future by
                                                                                                                                                                                                                              practices, compared with 65 per                 Jacob West, BHF director of health-
                                                                                                                                                                                                                              cent of all healthcare professionals            care innovation. “We don’t want
                                                                                                                                                                                                                                                                              gimmicks and bolt-ons that don’t

                                                                                                                                                                                                                              51%
                                                                                                                                                                                                                                                                              work with the health system. We
                                                                                                                                                                                                                                                                              need the two to converge.

creating it
                                                                                                                                                                                                                                                                                “But it is not that science fiction
                                                                                                                                                                                                                                                                              to think of a world where you have a
                                                                                                                                                                                                                                                                              digital health assistant, a next-gener-
                                                                                                                                                                                                                                                                              ation of Google Home or Alexa, that
                                                                                                                                                                                                                                                                              contains all your personal medical
                                                                                                                                                                                                                              are likely to use connected                     history, and takes feeds from devices
                                                                                                                                                                                                                              care technology specifi cally for
                                                                                                                                                                                                                                                                              and sensor technology, which con-
In an ideal world, what would the                                                                                                                                                                                             diagnosis, compared with 42
                                                                                                                                                                                                                              per cent of others
                                                                                                                                                                                                                                                                              tain all the medical science and accu-
                                                                                                                                                                                                                                                                              mulated patient experiences relating
perfect healthcare system look like                                                                                                                                                                                                                                           to your health. Saying ‘Alexa, I have a
                                                                                                                                                                                                                                                               Philips 2017

to treat heart disease?                                                                                                                                                                                                                                                       pain in my chest’ could provide you
                                                                                                                                                                                                                                                                              with a credible first-line response
                                                                                                                                                                                                                              in cars. Our vital metrics will be              in a way that might take you sev-
                                                                                                                                                                                                                              monitored all the time, in homes,               eral weeks through appointments at
                                                                                                                                                                                                                              cars and the wider environment,”                the moment.
                                                                                                                                                                                                                              says Dr Bhavnani. “We are rapidly                 “There will be bumps on the road

                                                                                                                                                                                                                                                                                                                           Beating bad cholesterol
DANNY BUCKLAND                                                                                                                                                                                                                innovating and the next 20 years                as we mesh more technology into

I
                                                                                                                                                                                                                              will be about how we bring this                 our heart health systems, but none
    n a vision that hovers on a distant       Starting with a blank page is an                                                                                                                                                to the mainstream. It might be                  will be impassable.”
    horizon, every citizen will recall      energising exercise in the art of the                                                                                                                                             every home is going to have mir-                  The perfect cardiovascular health-
    their blood pressure and cho-           probable. It is also a reminder of the                                                                                                                                            rors with sensors, which monitor                care systems will feature the use of
    lesterol levels as easily as their      societal and structural mountains                                                                                                                                                 heart rate and rhythm, and there                data, super powerful computing
bank card PIN.                              that need to be moved.                                                                                                                                                            will sensors in the body that detect            strength, with the wonder of med-            Tackling high cholesterol is critical to addressing one of Britain’s
  Most would have trained in cardio           Technology is advancing so rap-                                                                                                                                                 diseases earlier, when they are                 ical advances, inspiring people to
pulmonary resuscitation (CPR) and           idly that blue-sky thinking soon                                                                                                                                                  more treatable, and that is an                  play their part in heart health. But         greatest health concerns, says Tunde Falode, general manager
                                                                                                                                                                                                                                                                                                                           of the diabetes and cardiovascular business unit at Sanofi
the location of the nearest life-saving     becomes developmental reality. But                                                                                                                                                exciting prospect.                              the role of controlling and integrat-
defibrillator machine would be trig-        experts believe that gadgets and          via monitoring devices and access          Apps to guide and nudge behaviour       potential of technology, cautions                      “Groups are already working on                ing technology, although less glam-
gered by an emergency call.
  Drones would fly in medication to
                                            connectivity will not be truly trans-
                                            formative unless they are combined
                                                                                      to their health records. But the big-
                                                                                      gest gains will be harnessing this
                                                                                                                               are already available, but they need to
                                                                                                                               be integrated across healthcare and
                                                                                                                                                                         about the clamour for direct-to-con-
                                                                                                                                                                         sumer gadgets.
                                                                                                                                                                                                                              sensors that will detect the likeli-
                                                                                                                                                                                                                              hood of heart attack before someone
                                                                                                                                                                                                                                                                              orous, is a critical component of
                                                                                                                                                                                                                                                                              care that can eliminate inequalities
                                                                                                                                                                                                                                                                                                                           in the UK and Ireland
beat traffic delays, medical-grade            with seismic shifts in health behav-      in prevention.”                          be an essential element of more fluid       “You can feel the tension in the                   even has symptoms.”                             and have a fundamental influence
scanning booths could be posi-              iour and care delivery.                     The prevention mantra is ech-          hospital workflows with minimal hos-      cardiac community over this,” says                     Collaboration     is    advancing             on society and our ability to cope
tioned at supermarkets while con-             “An ideal system would promote a        oed by Jan Kimpen, chief medical         pital stays and aftercare monitored by    Sanjeev Bhavnani, physician sci-                     with Philips identifying its Heart              with shifting demographics without
dition-tracking sensors would be            healthy lifestyle and prevent disease     officer at Philips, healthcare technol-    at-home devices, he adds.                 entist and cardiologist at Scripps                   Safe City programme, running in                 bankrupting nations.                         What is the burden of cardiovascular        and brain. In some people, this can          may also prescribe medication to help
implanted in our bodies making              in the first place,” says Professor Sir   ogy giants. “If I could design it from     “It is not about the innovation         Clinic and Research Foundation                       Copenhagen, Seattle and Dubai, as                 The statistics of the future heart         disease (CVD) in the UK?                    cause blood flow to become sluggish          lower bad cholesterol levels.
hospital care an element of heart           Nilesh Samani, a distinguished car-       scratch, it would be a continuum of      of products, but how we innovate          in San Diego, California, who is                     an example. It connects emergency               health burden are sobering, but              Around seven million people in the UK       or, critically, the artery to become            Statins block the enzyme in your
health rather than the overbearing          diologist and now medical direc-          care, not the fragmented systems         the healthcare system,” says Mr           lead author of the ACC Roadmap to                    services via an app and trains peo-             there is comfort in the reform-              live with CVD. It is one of the biggest     blocked, increasing the risk of a heart      liver that helps make cholesterol. They
and budget-draining norm.                   tor of the British Heart Foundation       we have now,” he says. “We need to       Kimpen. “We need to push towards          Innovation policy statement. “We                     ple in CPR to improve the chances of            ing words of Abraham Lincoln,                causes of death and disability, costing     attack or stroke.                            are usually for people who continue to
  The notion of designing a new             (BHF). “Some of the seeds of poor         live and eat healthy, not use exces-     value-based outcomes, not vol-            should be deploying those technol-                   surviving a sudden cardiac arrest.              who is credited with saying: “The            our health service billions of pounds                                                    be at high risk of heart disease because
cardiovascular healthcare system            CVD health are laid very early            sive alcohol, take exercise and not      ume-driven systems. I am confident        ogies that are proven. My wishes for                   The BHF is also working                       best way to predict the future is to         each year.                                  What should my cholesterol levels be?        they need to be taken for life. There are
from scratch unleashes creative             on, so education in early-years           smoke, and I would design a system       we can build a better future because      the future are that we have an evi-                  with Microsoft on cloud-based                   create it.”                                                                              More than half of all UK adults have high    also medications available that block
forces and an intriguing question           schooling and with the family is a        that helps that through digitisation.”   of two reasons: healthcare costs are      dence-based approach to technol-                                                                                                                  What is the link between cholesterol        cholesterol levels, a risk factor for CVD.   the absorption of cholesterol from
of what could be possible as the            key component.                                                                     growing faster than national econ-        ogy and that partnerships between                                                                                                                 and CVD?                                    It is important to have your cholesterol     food into your blood. Plus, alternative
world heads towards a demographic             “A perfect system would have peo-                                                omies, which is unsustainable; and        stakeholders can generate evidence                                                                                                                There are two forms of cholesterol:         levels tested and, if high, speak to your    forms of treatments, which help the
nightmare.                                  ple taking much better control of                                                  patients are becoming consumers           before consumers purchase health-                    Patient opposition standing in the                                                           low-density lipoprotein (LDL) or “bad”      doctor about ways to lower them.             liver to lower cholesterol levels in the
  Cardiovascular       disease     (CVD)    their own health, along with us uti-                                               and their demands are going to shift      care devices.”                                       way of technological progression                                                             cholesterol and high-density lipopro-                                                    blood, usually prescribed on top of a
claims 17.9 million lives globally          lising big advances in technology.                                                 healthcare systems. It will not hap-        The use of patient data, artificial                                                                                                             tein (HDL) or “good” cholesterol. LDL       What causes high cholesterol?                cholesterol-lowering diet and where
while 422 million are living with its       All this comes at a price, but there
                                                                                      The perfect cardiovascular               pen overnight but it will happen.”        intelligence (AI) and linked devices
                                                                                                                                                                                                                              How willing/unwilling UK patients would be to share personal data
                                                                                                                                                                                                                                                                                                                           is the main source of artery-clogging       High cholesterol can be caused by a          other treatments alone are not suffi-
debilitating impact as healthcare sys-      is lack of precision treatment at the     healthcare systems will feature            Sensor technology and miniaturi-        can have a paradigm shift, but
                                                                                                                                                                                                                              NHS organisations having access to lifestyle data collected
                                                                                                                                                                                                                                                                                                                           plaque. HDL works to clear cholesterol      number of factors, but is often diet or      cient to lower bad cholesterol levels.
tems strain to fund treatment. CVD          moment, with some people on medi-                                                  sation are already taking space-age       the breathless charge for innova-                                                                                                                 from the blood.                             lifestyle related as this can affect the
care costs in the United States are         cation who don’t need to be and poor      the use of data, super powerful          devices from the drawing board to the     tion should not eclipse the need for
                                                                                                                                                                                                                              via apps/fitness trackers for use in delivering care                                             When there is too much bad choles-       amount of fat in our blood and the way       How is Sanofi helping to reduce the
expected to rise by 20 per cent to more     adherence rates, and smart systems        computing strength, with the             human body, such as Proteus Discover,     evaluation.
                                                                                                                                                                                                                                              Very willing                        Fairly unwilling   Don’t know
                                                                                                                                                                                                                                                                                                                           terol in your blood, it can form plaque     it circulates around the body. The fol-      burden of CVD?
than $1 trillion by 2030. The world         of the future would be cost efficient.                                               an ingestible sensor that can track         “By 2050, we will see nano sen-                                                                                                                 in the walls of your arteries that supply   lowing can increase cholesterol levels       At Sanofi, we are focused on produc-
population is ageing and seeing out           “There are tremendous advances          wonder of medical advances,              medication adherence and perfor-          sors embedded in people, implant-                                                                                           4%                    blood to vital organs, such as the heart    or affect the ratio of good to bad cho-      ing care solutions for the NHS to help
its twilight years with greater levels of   and patient empowerment is com-
                                                                                      inspiring people to play their           mance, which was approved recently.       able technology that monitors                                                                                                                                                                 lesterol: a diet high in saturated fat;      address two key areas that contribute
illness, so a new way of addressing the     ing. I am excited that patients are                                                  But the American College of             health passively and will alert                                    24%       33%                      17%       22%                                                                           not being physically active; being over-     to CVD risk: the lowering of bad cho-
biggest global killer is essential.         going to be much more in control          part in heart health                     Cardiology (ACC), in welcoming the        rather like engine check lights                                                                                                                                                               weight; smoking; and your medical his-       lesterol in high-risk individuals; and
                                                                                                                                                                                                                                                                                                                                                                       tory, including whether you are living       the effective management of diabe-
                                                                                                                                                                                                                                              Fairly willing                  Very unwilling
                                                                                                                                                                                                                                                                                                                                                                       with diabetes, high blood pressure or        tes. Our vision is to empower life and
                                                                                                                                                                                                                                                                                                                                                                       have a family history of CVD.                we continue to strive to help improve
                                                                                                                                                                                                                                                                                                                                                                           However, high cholesterol is not         the quality of life of people living with
                                                                                                                                                                                                                              Commercial organisations having access to health                                                                                         always lifestyle related; it can be inher-   chronic conditions, while also sup-
                                                                                                                                                                                                                              data if they are undertaking health research                                                                                             ited. Genetic inherited high choles-         porting the sustainability of the NHS.
                                                                                                                                                                                                                                                                                                                                                                       terol (familial hypercholesterolaemia)
                                                                                                                                                                                                                                                     Tend to support              Tend to oppose      Don’t know                                                       leads to exceptionally high cholesterol
                                                                                                                                                                                                                                                                                                      2%                                                               levels and, if left untreated, this can      For more information please visit
                                                                                                                                                                                                                                                                                                                                                                       lead to early heart disease.                 sanofi.co.uk

                                                                                                                                                                                                                                            14% 25%               16%          16%      26%
                                                                                                                                                                                                                                                                                                                                                                       How is high cholesterol treated?
                                                                                                                                                                                                                                                                                                                                                                       People living with high cholesterol
                                                                                                                                                                                                                                 Strongly           Neither support               Strongly
                                                                                                                                                                                                                                                                                                                           Tunde Falode                                should first look to make positive diet
                                                                                                                                                                                                                                 Support            not oppose                    oppose                                   General manager of the diabetes             and lifestyle changes to help bring
                                                                                                                                                                                                                                                                                                                           and cardiovascular business unit            down their risk of further complica-
                                                                                                                                                                                                                                                                                                         Ipsos MORI 2018   Sanofi                                      tions. However, if needed, a doctor
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
06    CARDIOVASCULAR HEALTH                                                                                                                                                                                                                                                                                                                                                                                                      RACONTEUR.NET          07
                                                                                                                                                                                                                                                                                                                                                                                                                      Date of preparation: September 2018
IDEAL HEARTCARE                                                                                                                                                                                                                                                                                                            This feature has been written and paid for by Sanofi                                       SAGB.ALI.18.09.1417

                                                                                                                                                                                                          PIER/Getty Images
                                                                                                                                                                                                                              76%
                                                                                                                                                                                                                                                                              programme that identifies every
                                                                                                                                                                                                                                                                              defibrillator, so members of the pub-
                                                                                                                                                                                                                                                                              lic can access a device while ambu-

Predicting
                                                                                                                                                                                                                                                                              lances are en route.
                                                                                                                                                                                                                                                                                “Our big challenge is how we inte-
                                                                                                                                                                                                                                                                              grate advances with the health sys-
                                                                                                                                                                                                                              of cardiologists are likely to use
                                                                                                                                                                                                                                                                              tem and the lives we live now,” says
                                                                                                                                                                                                                              connected care technology in their

the future by
                                                                                                                                                                                                                              practices, compared with 65 per                 Jacob West, BHF director of health-
                                                                                                                                                                                                                              cent of all healthcare professionals            care innovation. “We don’t want
                                                                                                                                                                                                                                                                              gimmicks and bolt-ons that don’t

                                                                                                                                                                                                                              51%
                                                                                                                                                                                                                                                                              work with the health system. We
                                                                                                                                                                                                                                                                              need the two to converge.

creating it
                                                                                                                                                                                                                                                                                “But it is not that science fiction
                                                                                                                                                                                                                                                                              to think of a world where you have a
                                                                                                                                                                                                                                                                              digital health assistant, a next-gener-
                                                                                                                                                                                                                                                                              ation of Google Home or Alexa, that
                                                                                                                                                                                                                                                                              contains all your personal medical
                                                                                                                                                                                                                              are likely to use connected                     history, and takes feeds from devices
                                                                                                                                                                                                                              care technology specifi cally for
                                                                                                                                                                                                                                                                              and sensor technology, which con-
In an ideal world, what would the                                                                                                                                                                                             diagnosis, compared with 42
                                                                                                                                                                                                                              per cent of others
                                                                                                                                                                                                                                                                              tain all the medical science and accu-
                                                                                                                                                                                                                                                                              mulated patient experiences relating
perfect healthcare system look like                                                                                                                                                                                                                                           to your health. Saying ‘Alexa, I have a
                                                                                                                                                                                                                                                               Philips 2017

to treat heart disease?                                                                                                                                                                                                                                                       pain in my chest’ could provide you
                                                                                                                                                                                                                                                                              with a credible first-line response
                                                                                                                                                                                                                              in cars. Our vital metrics will be              in a way that might take you sev-
                                                                                                                                                                                                                              monitored all the time, in homes,               eral weeks through appointments at
                                                                                                                                                                                                                              cars and the wider environment,”                the moment.
                                                                                                                                                                                                                              says Dr Bhavnani. “We are rapidly                 “There will be bumps on the road

                                                                                                                                                                                                                                                                                                                           Beating bad cholesterol
DANNY BUCKLAND                                                                                                                                                                                                                innovating and the next 20 years                as we mesh more technology into

I
                                                                                                                                                                                                                              will be about how we bring this                 our heart health systems, but none
    n a vision that hovers on a distant       Starting with a blank page is an                                                                                                                                                to the mainstream. It might be                  will be impassable.”
    horizon, every citizen will recall      energising exercise in the art of the                                                                                                                                             every home is going to have mir-                  The perfect cardiovascular health-
    their blood pressure and cho-           probable. It is also a reminder of the                                                                                                                                            rors with sensors, which monitor                care systems will feature the use of
    lesterol levels as easily as their      societal and structural mountains                                                                                                                                                 heart rate and rhythm, and there                data, super powerful computing
bank card PIN.                              that need to be moved.                                                                                                                                                            will sensors in the body that detect            strength, with the wonder of med-            Tackling high cholesterol is critical to addressing one of Britain’s
  Most would have trained in cardio           Technology is advancing so rap-                                                                                                                                                 diseases earlier, when they are                 ical advances, inspiring people to
pulmonary resuscitation (CPR) and           idly that blue-sky thinking soon                                                                                                                                                  more treatable, and that is an                  play their part in heart health. But         greatest health concerns, says Tunde Falode, general manager
                                                                                                                                                                                                                                                                                                                           of the diabetes and cardiovascular business unit at Sanofi
the location of the nearest life-saving     becomes developmental reality. But                                                                                                                                                exciting prospect.                              the role of controlling and integrat-
defibrillator machine would be trig-        experts believe that gadgets and          via monitoring devices and access          Apps to guide and nudge behaviour       potential of technology, cautions                      “Groups are already working on                ing technology, although less glam-
gered by an emergency call.
  Drones would fly in medication to
                                            connectivity will not be truly trans-
                                            formative unless they are combined
                                                                                      to their health records. But the big-
                                                                                      gest gains will be harnessing this
                                                                                                                               are already available, but they need to
                                                                                                                               be integrated across healthcare and
                                                                                                                                                                         about the clamour for direct-to-con-
                                                                                                                                                                         sumer gadgets.
                                                                                                                                                                                                                              sensors that will detect the likeli-
                                                                                                                                                                                                                              hood of heart attack before someone
                                                                                                                                                                                                                                                                              orous, is a critical component of
                                                                                                                                                                                                                                                                              care that can eliminate inequalities
                                                                                                                                                                                                                                                                                                                           in the UK and Ireland
beat traffic delays, medical-grade            with seismic shifts in health behav-      in prevention.”                          be an essential element of more fluid       “You can feel the tension in the                   even has symptoms.”                             and have a fundamental influence
scanning booths could be posi-              iour and care delivery.                     The prevention mantra is ech-          hospital workflows with minimal hos-      cardiac community over this,” says                     Collaboration     is    advancing             on society and our ability to cope
tioned at supermarkets while con-             “An ideal system would promote a        oed by Jan Kimpen, chief medical         pital stays and aftercare monitored by    Sanjeev Bhavnani, physician sci-                     with Philips identifying its Heart              with shifting demographics without
dition-tracking sensors would be            healthy lifestyle and prevent disease     officer at Philips, healthcare technol-    at-home devices, he adds.                 entist and cardiologist at Scripps                   Safe City programme, running in                 bankrupting nations.                         What is the burden of cardiovascular        and brain. In some people, this can          may also prescribe medication to help
implanted in our bodies making              in the first place,” says Professor Sir   ogy giants. “If I could design it from     “It is not about the innovation         Clinic and Research Foundation                       Copenhagen, Seattle and Dubai, as                 The statistics of the future heart         disease (CVD) in the UK?                    cause blood flow to become sluggish          lower bad cholesterol levels.
hospital care an element of heart           Nilesh Samani, a distinguished car-       scratch, it would be a continuum of      of products, but how we innovate          in San Diego, California, who is                     an example. It connects emergency               health burden are sobering, but              Around seven million people in the UK       or, critically, the artery to become            Statins block the enzyme in your
health rather than the overbearing          diologist and now medical direc-          care, not the fragmented systems         the healthcare system,” says Mr           lead author of the ACC Roadmap to                    services via an app and trains peo-             there is comfort in the reform-              live with CVD. It is one of the biggest     blocked, increasing the risk of a heart      liver that helps make cholesterol. They
and budget-draining norm.                   tor of the British Heart Foundation       we have now,” he says. “We need to       Kimpen. “We need to push towards          Innovation policy statement. “We                     ple in CPR to improve the chances of            ing words of Abraham Lincoln,                causes of death and disability, costing     attack or stroke.                            are usually for people who continue to
  The notion of designing a new             (BHF). “Some of the seeds of poor         live and eat healthy, not use exces-     value-based outcomes, not vol-            should be deploying those technol-                   surviving a sudden cardiac arrest.              who is credited with saying: “The            our health service billions of pounds                                                    be at high risk of heart disease because
cardiovascular healthcare system            CVD health are laid very early            sive alcohol, take exercise and not      ume-driven systems. I am confident        ogies that are proven. My wishes for                   The BHF is also working                       best way to predict the future is to         each year.                                  What should my cholesterol levels be?        they need to be taken for life. There are
from scratch unleashes creative             on, so education in early-years           smoke, and I would design a system       we can build a better future because      the future are that we have an evi-                  with Microsoft on cloud-based                   create it.”                                                                              More than half of all UK adults have high    also medications available that block
forces and an intriguing question           schooling and with the family is a        that helps that through digitisation.”   of two reasons: healthcare costs are      dence-based approach to technol-                                                                                                                  What is the link between cholesterol        cholesterol levels, a risk factor for CVD.   the absorption of cholesterol from
of what could be possible as the            key component.                                                                     growing faster than national econ-        ogy and that partnerships between                                                                                                                 and CVD?                                    It is important to have your cholesterol     food into your blood. Plus, alternative
world heads towards a demographic             “A perfect system would have peo-                                                omies, which is unsustainable; and        stakeholders can generate evidence                                                                                                                There are two forms of cholesterol:         levels tested and, if high, speak to your    forms of treatments, which help the
nightmare.                                  ple taking much better control of                                                  patients are becoming consumers           before consumers purchase health-                    Patient opposition standing in the                                                           low-density lipoprotein (LDL) or “bad”      doctor about ways to lower them.             liver to lower cholesterol levels in the
  Cardiovascular       disease     (CVD)    their own health, along with us uti-                                               and their demands are going to shift      care devices.”                                       way of technological progression                                                             cholesterol and high-density lipopro-                                                    blood, usually prescribed on top of a
claims 17.9 million lives globally          lising big advances in technology.                                                 healthcare systems. It will not hap-        The use of patient data, artificial                                                                                                             tein (HDL) or “good” cholesterol. LDL       What causes high cholesterol?                cholesterol-lowering diet and where
while 422 million are living with its       All this comes at a price, but there
                                                                                      The perfect cardiovascular               pen overnight but it will happen.”        intelligence (AI) and linked devices
                                                                                                                                                                                                                              How willing/unwilling UK patients would be to share personal data
                                                                                                                                                                                                                                                                                                                           is the main source of artery-clogging       High cholesterol can be caused by a          other treatments alone are not suffi-
debilitating impact as healthcare sys-      is lack of precision treatment at the     healthcare systems will feature            Sensor technology and miniaturi-        can have a paradigm shift, but
                                                                                                                                                                                                                              NHS organisations having access to lifestyle data collected
                                                                                                                                                                                                                                                                                                                           plaque. HDL works to clear cholesterol      number of factors, but is often diet or      cient to lower bad cholesterol levels.
tems strain to fund treatment. CVD          moment, with some people on medi-                                                  sation are already taking space-age       the breathless charge for innova-                                                                                                                 from the blood.                             lifestyle related as this can affect the
care costs in the United States are         cation who don’t need to be and poor      the use of data, super powerful          devices from the drawing board to the     tion should not eclipse the need for
                                                                                                                                                                                                                              via apps/fitness trackers for use in delivering care                                             When there is too much bad choles-       amount of fat in our blood and the way       How is Sanofi helping to reduce the
expected to rise by 20 per cent to more     adherence rates, and smart systems        computing strength, with the             human body, such as Proteus Discover,     evaluation.
                                                                                                                                                                                                                                              Very willing                        Fairly unwilling   Don’t know
                                                                                                                                                                                                                                                                                                                           terol in your blood, it can form plaque     it circulates around the body. The fol-      burden of CVD?
than $1 trillion by 2030. The world         of the future would be cost efficient.                                               an ingestible sensor that can track         “By 2050, we will see nano sen-                                                                                                                 in the walls of your arteries that supply   lowing can increase cholesterol levels       At Sanofi, we are focused on produc-
population is ageing and seeing out           “There are tremendous advances          wonder of medical advances,              medication adherence and perfor-          sors embedded in people, implant-                                                                                           4%                    blood to vital organs, such as the heart    or affect the ratio of good to bad cho-      ing care solutions for the NHS to help
its twilight years with greater levels of   and patient empowerment is com-
                                                                                      inspiring people to play their           mance, which was approved recently.       able technology that monitors                                                                                                                                                                 lesterol: a diet high in saturated fat;      address two key areas that contribute
illness, so a new way of addressing the     ing. I am excited that patients are                                                  But the American College of             health passively and will alert                                    24%       33%                      17%       22%                                                                           not being physically active; being over-     to CVD risk: the lowering of bad cho-
biggest global killer is essential.         going to be much more in control          part in heart health                     Cardiology (ACC), in welcoming the        rather like engine check lights                                                                                                                                                               weight; smoking; and your medical his-       lesterol in high-risk individuals; and
                                                                                                                                                                                                                                                                                                                                                                       tory, including whether you are living       the effective management of diabe-
                                                                                                                                                                                                                                              Fairly willing                  Very unwilling
                                                                                                                                                                                                                                                                                                                                                                       with diabetes, high blood pressure or        tes. Our vision is to empower life and
                                                                                                                                                                                                                                                                                                                                                                       have a family history of CVD.                we continue to strive to help improve
                                                                                                                                                                                                                                                                                                                                                                           However, high cholesterol is not         the quality of life of people living with
                                                                                                                                                                                                                              Commercial organisations having access to health                                                                                         always lifestyle related; it can be inher-   chronic conditions, while also sup-
                                                                                                                                                                                                                              data if they are undertaking health research                                                                                             ited. Genetic inherited high choles-         porting the sustainability of the NHS.
                                                                                                                                                                                                                                                                                                                                                                       terol (familial hypercholesterolaemia)
                                                                                                                                                                                                                                                     Tend to support              Tend to oppose      Don’t know                                                       leads to exceptionally high cholesterol
                                                                                                                                                                                                                                                                                                      2%                                                               levels and, if left untreated, this can      For more information please visit
                                                                                                                                                                                                                                                                                                                                                                       lead to early heart disease.                 sanofi.co.uk

                                                                                                                                                                                                                                            14% 25%               16%          16%      26%
                                                                                                                                                                                                                                                                                                                                                                       How is high cholesterol treated?
                                                                                                                                                                                                                                                                                                                                                                       People living with high cholesterol
                                                                                                                                                                                                                                 Strongly           Neither support               Strongly
                                                                                                                                                                                                                                                                                                                           Tunde Falode                                should first look to make positive diet
                                                                                                                                                                                                                                 Support            not oppose                    oppose                                   General manager of the diabetes             and lifestyle changes to help bring
                                                                                                                                                                                                                                                                                                                           and cardiovascular business unit            down their risk of further complica-
                                                                                                                                                                                                                                                                                                         Ipsos MORI 2018   Sanofi                                      tions. However, if needed, a doctor
CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
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