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TEXAS | DECA CAREER DEVELOPMENT CONFERENCE FORT WORTH | TEXAS FEBRUARY 20 - 22, 2020
GREETINGS!
On behalf of Team 73, it is my pleasure to welcome
you to Fort Worth and the 2020 State Career
Development Conference (SCDC)! Throughout
this conference, you will have an unforgettable 2019-2020 STATE OFFICERS
experience competing at a high level, networking
with fellow DECA members, and exploring the
amazing city of Fort Worth. As you compete for
a highly-coveted spot at the International Career
Development Conference (ICDC), be sure to
have a great time and make some unforgettable SIKYRA CASTLE
memories. PRESIDENT
This conference is an opportunity for you to
showcase you skills and compete with the best
of the best in the State of Texas. Top competitors
will be advancing to compete at ICDC in Nashville,
Tennessee this April! State competition is held
from 7:40 am to 4:30 pm on Friday, so be punctual, SHREY ADDAGATLA
be confident, and earn your spot to Nashville. VICE PRESIDENT OF
Remember, DECA time is 15 minutes early. At our CHAPTER MANAGEMENT
Grand Awards Ceremony Saturday morning, we
will learn who is advancing to ICDC as well as
meet our newly elected 2020-2021 State Officer
Team.
When you need a break from practicing, walk
through the exhibit halls where you will meet PARTH PARIKH
numerous colleges and corporate partners. VICE PRESIDENT OF
Between 3:30-4:30 pm, come to the Officer COMPETITION
Candidate Meet and Greet session. There,
candidates will have tables, giveaways, literature,
and the opportunity to discuss their goals for
Texas DECA. All students are encouraged to
attend. Voting Delegates are strongly encouraged
to attend.
GABY ROMERO
At SCDC, you will create everlasting memories and VICE PRESIDENT OF
friendships. This year, we’re proud to announce ENGAGEMENT
that Comedian Andy Buckley from “The Office”
will be performing live during DECA After Dark
Friday evening. Come enjoy stories from his
adventures on set with Dunder Mifflin, taking your
DECA experience to the next level. Finally, please
share your conference experience on social media!
Post photos to use the hashtag #TXSCDC. MARANDY BURROW
#TXSCDC
VICE PRESIDENT OF
Good luck in competition and we look forward to LEADERSHIP DEVELOPMENT
seeing all of your amazing accomplishments! Are
you ready for the best conference yet? Here We
Go!
Sincerely,
CHRISTOPHE BOU-SAADA
SIKYRA CASTLE VICE PRESIDENT OF
TEXAS DECA MEDIA
STATE PRESIDENT
1
2019-2020
DISTRICT OFFICERS
DISTRICT 1
PRESIDENT - Cesar Zapata
DISTRICT 2
PRESIDENT - Veeren Patel
DISTRICT 3
PRESIDENT - Ema Zoronjic
VICE PRESIDENT - Mathew Hinojosa VICE PRESIDENT - Sweny Maredia VICE PRESIDENT - Arnav Sethi
VICE PRESIDENT - Emily Gonzalez VICE PRESIDENT - David Hrncir VICE PRESIDENT - Aman Kamdar
DISTRICT 4
PRESIDENT - Valentina Chimienti
DISTRICT 5
PRESIDENT - Alex Hoang
DISTRICT 6
PRESIDENT - Julianna Sewell
VICE PRESIDENT - Katherine Chao VICE PRESIDENT - Faleha Quadri VICE PRESIDENT - Shelby Kennedy
VICE PRESIDENT - Daniel Shi
DISTRICT
PRESIDENT - Raja Venna
7 DISTRICT 8
PRESIDENT - Carley Robertson
DISTRICT 9
PRESIDENT - Jacqueline Arellano
VICE PRESIDENT - Daniyal Ghyasuddin VICE PRESIDENT - Addi Wall VICE PRESIDENT - Amber Horton
VICE PRESIDENT - Dallas Rogers VICE PRESIDENT - Shaylon McGlothlin
#TXSCDC
DISTRICT 10
PRESIDENT - Olivia Mercado
DISTRICT 11
PRESIDENT - Yasmin Garcia
VICE PRESIDENT - Raymond Reyes VICE PRESIDENT - Rishi Choudhary
VICE PRESIDENT - Estafania Marquez
2
TEXAS DECA
BOARD OF DIRECTORS
The DECA, Texas Association Board of Directors is made up of local advisors from each district. The following
individuals serve as the District Directors and provide valuable service to DECA and Marketing Education in Texas.
DISTRICT 1 DISTRICT 6 DISTRICT 11
LEO SAENZ TRACI BUCKNER KIM ADAMS
La Villa High School 2019-2020 Chair-Elect 2019-2020 Board Chair
Edinburg, TX Pittsburg High School North Garland High School
Pittsburg, TX Garland, TX
DISTRICT 2 DISTRICT 7 DISTRICT 7
DIANA SALAZAR LISA GRECO DALE FOWLER
Judson High School Birdville Center of Technology Texas Education Agency Statewide
Converse, TX and Advanced Learning CTE Coordinator - Marketing
North Richland Hills, TX *Ex-Officio
DISTRICT 3 DISTRICT 8
MIKE MILLER GAYLA CARLTON JOSH SHANKLE
2019-2020 Treasurer Lubbock-Cooper High School Texas DECA Executive Director
George Ranch High School Lubbock, TX *Ex- Officio
Richmond, TX
DISTRICT 4 DISTRICT 9
JULIEANNE ASH NINA WILSON
Klein Oak High School Sweetwater High School
Spring, TX Sweetwater, TX
DISTRICT 5 DISTRICT 10
STEWART BURNS ARACELI GARCIA
Smithville High School Eastwood High School
Smithville, TX El Paso, TX
#TXSCDC
3
MEMBERSHIP & CHAPTER
CAMPAIGNS
Texas DECA is proud to celebrate the achievements of the following chapters for their successes in exceeding
membership campaign goals, reaching membership tiers, and participating in the National DECA Chapter Campaigns.
DISTRICT 1
La Villa High School Porter High School Wakeland High School
Los Fresnos High School The Woodlands College Park Wylie High School
Memorial High School High School Marcus High School
Mission High School The Woodlands High School Reedy High School
Port Isabel High School Tomball Memorial High School
Vanguard Academy Magnolia West High School DISTRICT 8
Veterans Memorial High School Frenship High School
DISTRICT 5 Pampa High School
DISTRICT 2 Cedar Ridge High School
Byron P. Steele, II High School Copperas Cove High School DISTRICT 9
Claudia Taylor (Lady Bird) Johnson Dripping Springs High School Ballinger High School
High School
Killeen ISD Career Center Christoval High School
Judson High School
Lake Travis High School Sweetwater High School
Karen Wagner High School
Leander High School
Ronald Reagan High School
Lockhart High School DISTRICT 10
Samuel Clemens High School
McNeil High School Montwood High School
Sandra Day O’connor High School
Mexia High School
Smithson Valley High School
Round Rock High School DISTRICT 11
Winston Churchill High School Adamson High School
Stephenville High School
Vandergrift High School Berkner High School
DISTRICT 3 Westwood High School Bryan Adams High School
Alvin High School Cedar Hill High School
Barbara Jordan High School
DISTRICT 6 Coppell High School
Channelview High School Duncanville High School
Atlanta High School
Clear Brook High School Emmett J Conrad High School
Hughes Springs High School
Clements High School Irving High School
Jefferson High School
Eisenhower High School J.J. Pearce High School
Kirbyville High School
Elkins High School John Dubiski Career High School
Mabank High School
Foster High School Lakeview Centennial High School
Nacogdoches High
George Ranch High School Macarthur High School
Pittsburg High School
John Foster Dulles High School Mesquite High School
Pasadena Memorial High School DISTRICT 7 Naaman Forest High School
Stafford High School New Tech High @ Coppell
Allen High School
Stephen F. Austin High School Nimitz High School - Irving
Birdville Center of Technology
Texas City High School and Advanced Learning North Garland High School
Travis High School Castleberry High School North Mesquite High School
Centennial High School Poteet High School
DISTRICT 4 Colleyville Heritage High School Richardson High School
Caney Creek High School Eaton High School Sachse High School
Conroe High School Grapevine High School Sunset High School
#TXSCDC
Klein Cain High School Keller High School Uplift North Hills Prep
Klein Collins High School Lebanon Trail High School W.T. White High School
Klein High School Little Elm High School West Mesquite High School
Klein Oak High School Lone Star High School Woodrow Wilson High School
State Membership Campaign State Membership Campaign National Membership Campaign
New Chapters Professional/Alumni
• Fresh Start • Corporate • Achievement Level
• Jump Start • Enterprise • Thrive level
National Chapter Campaigns State Membership Campaign Century Chapter
Students Diamond Chapter
4
• Community Service Campaign • Bronze Statewide Service Project
• Promotional Campaign • Silver
• Global Entrepreneurship Week • Gold
Attend a VIP Weekend
at Michigan Ross.
OCTOBER 8-10
See for yourself what it’s like to study at the top-ranked University of
Michigan Ross School of Business during our all-expenses-paid weekend
for underrepresented students. Talk with current students about their
experiences in real business environments, explore our community, connect
with faculty, and get application tips.
#TXSCDC
This event is geared toward, but not limited to, rising high school juniors and
ALL-ACCESS
seniors from historically underrepresented groups, including first-generation
college students, limited-income families, and certain geographic regions.
WEEKEND
Expenses will be paid for selected students and their parents/guardians.
Application opens March 1, 2020.
Application due May 29, 2020.
michiganross.umich.edu/all-access-weekend
1
TEXAS DECA PROUDLY RECOGNIZES THE FOLLOWING INDIVIDUALS FOR THEIR
OUTSTANDING SERVICE
TO TEXAS DECA AND MARKETING EDUCATION
THE 2019-2020 RECIPIENTS ARE:
Judy Busocker, Men’s Wearhouse
Laura Lauinger, Samuel Clemens High School
Sheila Lozano, Veterans Memorial High School
Katie Koshkin, JJ Pearce High School
Larry Senegal, George Bush High School
Sandra Willis, Hughes Springs High School
Seize the summer
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newfound passion, a broader perspective and
maybe
maybe eveneven college
college credits!
credits! #TXSCDC
HAVE
HAVE QUESTIONS
QUESTIONS OR
OR WANT
WANT TO
TO LEARN
LEARN MORE?
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REACH OUT!
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ciee.org/summer2020 cieeglobalnavigators
ciee.org/summer2020 cieeglobalnavigators
6
GENERAL CONFERENCE
INFORMATION
CONFERENCE ACTIVITIES ANNUAL BUSINESS MEETING
All General Sessions and Conference Activities will be The Annual Business Meeting will be held Friday,
held at the Fort Worth Convention Center. Refer to the February 21st, in the Fort Worth Convention Center
schedule on page 11-12 for times and locations. Arena. Voting Delegates will need to arrive by 5:00
p.m. for roll call and seating. During this important
meeting, all voting delegates will be seated in a
REGISTRATION reserved section. The yellow Voting Delegate Ribbon
All students and adult delegates must register for the on your name badge will designate your admission to
conference. The chapter advisor must register their the reserved seating. Other delegates and advisors
chapter delegates. will be seated in another section of the Fort Worth
Convention Center Arena. The official dress code
applies to this meeting. Ballots will be distributed at
CONFERENCE HEADQUARTERS “Roll Call” prior to the Business Session. No additional
Conference headquarters is located in Room 104. ballots will be distributed.
NAME BADGE OFFICER CANDIDATES CAMPAIGNING
Your conference name badge is your passport to Officer Candidates and their campaign staffs will be
all activities and functions of the conference. All distributing campaign literature and related items.
registered delegates must wear their name badge at None of these materials may be attached to the walls,
all times except in their hotel sleeping rooms. This also posts, doors, windows or other parts of the hotels
includes during competition unless you are advised or convention center. Only delegates who submitted
not to do so by your Event Director. Uniformed and the required forms and assurances to the State DECA
plain-clothed security personnel have been instructed Advisor by the deadline are eligible to be candidates.
to detain any person who is not wearing a CDC name All of the required forms were in the State Information
badge. This policy is for the protection and safety of Kits. Budgets must be turned in during registration.
delegates. Candidates will be disqualified if any rules and
regulations are violated.
LOST & FOUND
CURFEWS & CONFERENCE RULES
If any delegate should find or lose any personal
property items, please report it to the conference The curfew is 11:00 pm every night. Uniformed and
headquarters located in room 104 at the Fort Worth plain-clothed security personnel, chapter advisors,
Convention Center. and the state conference staff will strictly enforce
these curfews. Curfew means, “in your hotel room with
the door shut and reasonably quiet.” NO TOBACCO
CONFERENCE DRESS CODE & CONDUCT PRODUCTS, DRUGS, ALCOHOL or WEAPONS are
Please become familiar with the dress regulations allowed. Any violation of these rules and any other
printed in this program and reviewed during the conference rules will be grounds for disqualification
opening session of the conference. You can find the and removal from the conference.
dress code on page 15 of this program. Your advisor
has most likely shared these with you since they were
#TXSCDC
printed in the Conference Information Kit that was HAND HELD CALCULATORS
posted on the Texas DECA website. Some 400 Fort Only hand held, 5-function, calculators may be used
Worth, and surrounding area business and professional during events. Students have been advised prior to
persons are serving as judges, and they will base the this conference to bring their own calculators to use
opinions of DECA by what they see. This includes during role-play. Calculators WILL NOT be provided.
appropriate dress attire to the DECA socials.
TRANSPORTATION SERVICE
Shuttle schedules and pick-up locations have been
provided to the Chapter Advisors. You must be
7
wearing both your conference name badge and your
designated wristband to ride the conference shuttles.
8 #TXSCDC
FORT WORTH CONVENTION CENTER
HAMPTON INN & SUITES
PARKING GARAGE
SHERATON HOTEL
HALL C
JUDGE
REGISTRATION M
& RECEPTION
FWCC ARENA
OPENING SESSION HALL EF
9TH STREET
BUSINESS & ELECTION SESSION
ARENA
REGISTRATION
ENTERTAINMENT
HALL A
FLOOR PLAN
DISTRICT OFFICER BRIEFING
GRAND AWARDS CEREMONY
COMPETITIONS
ICDC INFORMATION MEETING
w
HALL B
CONFERENCE
EXHIBITS
STATE OFFICER
MEET AND GREET
108 105 LOBBY LOBBY LOBBY
LEARNING
LABS 103 103
104 B A 102 101
FAIRFIELD INN & SUITES OMNI HOTEL
#TXSCDC 9EXHIBIT AREA
LAYOUT
EXHIBITS CAN BE FOUND
IN HALL EF
Chapter Fundraising Resources Retail Operations
Community Service Activities Scholarships
Current Job Opportunities School Based Enterprise Support
Future Internships Teacher/Classroom Resources
Leadership Development Undergraduate Admissions
REC
1214 1315 1414 AREA
1212 1211 1313 1412 1413
1210 1311 1410 1411
EXHIBIT HOURS
Thursday 2/20 – 5:00 pm - 8:00 pm
1206 1207 1307 1406 1407 Friday 2/21 – 8:00 am - 5:00 pm
ATTENTION CLASS
1204 1205 1304 1305 1404 1405 OF 2020
Be sure to bring your school ID
showing that you are a senior to
receive exclusive FREE Senior
1202 1203 1302 1303 1402 1403 Gifts from Texas DECA. You can
also elect to pay your alumni
dues for 2020-2021 and receive
a Texas DECA Alumni T-Shirt.
1200 1201 1301 1401 See the Senior Station for more
details.
Army ROTC 1407 Mens Wearhouse 1214 Shop DECA 1211
AAA 1311 Mens Wearhouse 1214 Shop DECA 1211
AT&T 1200 Miami University 1404 Stukent 1307
Army ROTC 1407 Miami University 1404 Stukent 1307
#TXSCDC
Babson College 1302 Midwestern State University 1313 Top Golf 1202
AT&T 1200 Midwestern State University 1313 Top Golf 1202
BBVA 1406 Ross
MV School
Sports of Business
1205 University of Arkansas 1304
Babson College 1302 University of Arkansas 1304
MV Sports 1205
BBVA1206
CIEE 1406 Nova Southeastern
University 1204
University
University
Ross
of Michigan
School of
1410
Business 1410
of Michigan
Nova Southeastern University 1204
CIEE 1206 University 1405
Concordia
Oklahoma City University 1212 University
University ofof Texas
Texas at Arlington 1413
Oklahoma City University 1212 Arlington 1413
Custom
Concordia Universitry 1405
Fundraising University of Wyoming 1403
Solutions 1207 Oklahoma
OklahomaState University1305
StateUniversity 1305 College of
University of Business
Wyoming 1403
Custom Fundraising Solutions 1207 College of Business
FIDM 1402 Planting Seeds 1315
Planting Seeds 1315 US Marines 1411
FIDM 1402
Intuit 1401 Raising Cane’s1201
RaisingCane’s 1201 Vector Marketing
Vector Marketing 1415
1415
Intuit 1401
10
Keiser University 1303 SCAD1203
SCAD 1203 Whataburger
Whataburger1210
1210
Keiser University 1303
SeniorStation
Senior 1301
Station1301
McMurray University 1412
McMurray University 141274TH ANNUAL STATE CAREER DEVELOPMENT CONFERENCE
CONFERENCE ACTIVITIES
THURSDAY, FEBRUARY 20, 2020
7:00 am – 9:30 pm CONFERENCE HEADQUARTERS Room 104
2:00 pm – 3:00 pm CONFERENCE EXHIBIT SET-UP Hall B
1:30 pm – 2:30 pm TEXAS DECA BOARD MEETING Room 105
3:00 pm – 5:00 pm REGISTRATION Hall EF
5:00 pm – 8:00 pm CONFERENCE EXHIBITS Hall BC
5:15 pm – 5:45 pm DISTRICT OFFICER BRIEFING Hall EF
(2019-2020 and 2020-2021 Officers)
8:00 pm – 9:30 pm OPENING SESSION FWCC Arena
Student Participant Briefings
Chapter Awards
Advisor Years of Service Recipients
11:00 pm CURFEW - All Hotels and Conference Attendees
FRIDAY, FEBRUARY 21, 2020
7:00 am – 6:00 pm CONFERENCE HEADQUARTERS Room 104
7:00 am – 7:45 am JUDGE REGISTRATION & RECEPTION Hall C
8:00 am – 5:00 pm CONFERENCE EXHIBITS Hall B
8:00 am – 1:00 pm OFFICER CANDIDATE INTERVIEWS Room 105
7:40 am – 12:30 pm INDIVIDUAL SERIES COMPETITIONS Role Play 1 and 2 Hall EF
Accounting Applications
Apparel and Accessories Marketing - Sponsored by Men’s Wearhouse
Automotive Services Marketing
Business Finance - Sponsored by GM Financial
Business Services Marketing
Entrepreneurship Series
Food Marketing
Hotel and Lodging Management
Human Resources Management
Marketing Communications
Quick Serve Restaurant Management - Sponosored by Whataburger Restaurants, LLC
Restaurant and Food Service Management - Sponsored by Raising Cane’s
Retail Merchandising
Sports and Entertainment Marketing
Personal Financial Literacy - Role Play 1 Only
7:40 am – 12:30 pm PRINCIPLES OF BUSINESS ADMINISTRATION COMPETITIONS Hall EF
Principles of Business Management and Administration
Principles of Finance
Principles of Hospitality
Principles of Marketing
#TXSCDC
7:40 am – 12:30 pm TEAM DECISION MAKING COMPETITIONS Hall EF
Business Law and Ethics TDM
Buying and Merchandising TDM
Entrepreneurship TDM
Financial Services TDM - Sponsored by Pinnacle Bank
9:00 am – 1:40 pm LEARNING LABS See Page 13 For More Details Room 108
9:00 - 9:30 CIEE Global Navigator
9:40 - 10:10 Stukent
10:20 - 10:50 Raising Cane’s
11:00 - 11:30 AAA Texas
11:40 - 12:10 Whataburger
12:20 - 12:50 Vector Marketing
11
1:00 - 1:30 University of Michigan
1:40 - 2:10 Men’s Wearhouse
2:20 - 2:50 Intuit12:30 pm – 4:00 pm PROFESSIONAL SELLING COMPETITIONS Hall EF
Financial Consulting
Hospitality and Tourism Professional Selling
Professional Selling
12:30 pm – 4:30 pm TEAM DECISION MAKING COMPETITIONS Hall EF
Hospitality Services TDM
Marketing Management TDM
Sports and Entertainment Marketing TDM
Travel and Tourism TDM
12:45 pm – 4:30 pm INTEGRATED MARKETING PRESENTATIONS Hall EF
Integrated Marketing Campaigns – Event
Integrated Marketing Campaigns – Product
Integrated Marketing Campaigns – Service
12:45 pm – 4:30 pm ENTREPRENEURSHIP PRESENTATIONS Hall EF
Business Growth Plan
Franchising Business Plan
Independent Business Plan
Innovation Plan
International Business Plan
Start-Up Business Plan - Sponsored by Raising Cane’s
12:45 pm – 4:00 pm OPERATIONS RESEARCH PRESENTATIONS Hall EF
Business Services Operations
Buying and Merchandising Operations
Finance Operations
Hospitality and Tourism Operations
Sports and Entertainment Operations
12:45 pm – 4:00 pm PROJECT MANAGEMENT EVENT PRESENTATIONS Hall EF
Project Management Business Solutions
Project Management Career Development
Project Management Community Awareness - Sponsored by Intuit
Project Management Community Giving
Project Management Financial Literacy
Project Management Sales Project - Sponsored by Intuit
3:30 pm – 4:30 pm STATE OFFICER CANDIDATE MEET AND GREET SESSION Hall BC
Stop by and meet the candidates aspiring to serve as part of the
2020-2021 Texas DECA State Officer Team. Candidates will have tables
set-up, giveaways, literature, and the opportunity to discuss their goals
for Texas DECA. All students are encouraged to attend. Voting Delegates
are strongly encouraged to attend.
4:30 pm – 5:00 pm SEATING FOR BUSINESS MEETING FWCC
& ELECTION SESSION OPEN ARENA
5:00 pm VOTING DELEGATE ROLL CALL BEGINS FWCC
No Voting Delegates will be allowed to enter the ARENA
Voting Delegate Seating Area after Role Call begins.
5:00 pm – 6:30 pm ANNUAL BUSINESS MEETING & ELECTION SESSION FWCC
ARENA
8:00 pm – 9:15 pm ENTERTAINMENT - Comedian Andy Buckley FWCC
Widely known for his role as David Wallace from “The Office”, comedian ARENA
Andy Buckley will make us laugh with his comedy stylings and stories
from his adventures on the set with Dunder Mifflin. Shuttles will end at
11:00 PM. If you are at a property with shuttles, plan accordingly.
9:30 pm – 10:30 pm VIP MEET & GREET - By Invitation Only
#TXSCDC
Details emailed to chapter advisors that earned the VIP Meet & Greet passes.
11:00 pm CURFEW - All Hotels and Conference Attendees
SATURDAY, FEBRUARY 22, 2020
8:15 am SEATING FOR GRAND AWARDS CEREMONY OPEN FWCC
ARENA
9:00 am GRAND AWARDS CEREMONY FWCC
Announcement of 2020-2021 State Officer Team ARENA
12
Competitive Event Winners Announced
After Grand Awards INTERNATIONAL CDC INFORMATION MEETING FWCC
ARENALEARN ABOUT THE
LEARNING LABS
STUDY ABROAD DURING OR AFTER HIGH SCHOOL...EVEN AS A FRESHMEN HOW SALES SKILLS CAN HELP YOU LAND YOUR DREAM JOB
9:00 - 9:30 – CIEE 12:20 - 12:50 VECTOR MARKETING
Learn a language, immerse yourself in a new culture, Partner with a local NGO, Members of Texas DECA will learn some fundamental sales skills that are
or even do an internship abroad. Whether your adventure lasts a month, a transferable to any line of work from a top sales manager. They will gain an
semester, or a year, you’ll return with new skills and perspective that add an understanding of how these basic sales skills can help catapult them into their
edge for college now - and keep paying off for a lifetime! From Costa Rica’s dream jobs and benefit them in various aspects of their education and life, as
lush cloud forests to Seoul’s thrumming city streets, CIEE invites you to explore well as apply them.
the world! BRIAN CARTER, Assistant Division Manager, VECTOR MARKETING TEXAS
KRISTEN DULIN, International Studies Advisor, CIEE
THE MICHIGAN ROSS DIFFERENCE
STOP THE BOREDOM! A BETTER WAY TO TEACH PERSONAL FINANCE 1:00 - 1:30 – UNIVERSITY OF MICHIGAN
9:40 - 10:10 – STUKENT
Curious how companies build (and keep) a strong brand reputation? Do you
The Mimic Personal Finance teaching model allows students to experience see opportunities for business to solve the most challenging problems facing
personal finance. By blending the real in-class environment with a virtual society? We believe the best way to learn is by doing. Come learn about
adult-life simulation, Mimic Personal Finance transforms courses into an how Michigan Ross prepares students to go on to land jobs at some of the
engaging role-playing experience where students make real decisions for real hottest companies around the world (think: Google, Amazon). Ranked the
consequences. They manage resources, purchase in-class privileges, acquire #3 undergraduate business program in the 2020 US News and World Report,
real and virtual assets/liabilities, explore investment opportunities, deal with Michigan Ross is the place to be for opportunities to start, advise, invest in, and
the unexpected, and even buy a portion of their grade. Welcome to the next lead real-world businesses, right away. We call this Ross Experiences in Action-
level of personal finance education. Based Learning – REAL.
LUKE VOORHIES, Course Consultant, STUKENT C.J. MATHIS, Assistant Director of Undergraduate Admissions,
UNIVERSITY OF MICHIGAN - STEPHEN M. ROSS SCHOOL OF BUSINESS
THE RAISING CANE’S STORY: FOCUS ON PEOPLE & CULTURE
10:20 - 10:50 – RAISING CANE’S HOW TO DRESS FOR SUCCESS
Raising Cane’s past, present and future: from a business plan that wasn’t 1:40 - 2:10 MEN’S WEARHOUSE
supposed to work to 500 Restaurants and beyond. Raising Cane’s is the Did you know what Men’s Wearhouse helps students across the country
fastest growing Restaurant company in the U.S. with over a billion in annual brand themselves for a job interview? Our free seminar provides strategies for
revenue. A company that values their Crew, Customers and the Communities researching potential employers, resume writing, social media networking and,
they serve by providing a great place to work, the highest quality chicken of course, how to dress professionally.
finger meals, and exceptional customer experience and giving back through
active community involvement. Growing Restaurants all over the world all SAL VERA, Sr. Store Manager, MEN’S WEARHOUSE
while maintaining a local presence and identity and maintaining a long term
viewpoint on Restaurant growth by opening one great Restaurant at a time.
TOMMY VAN WOLFE, Vice President of Company Restaurants, RAISING CANE’S DESIGN FOR DELIGHT, A DESIGN THINKING LAB
2:20 - 2:50 INTUIT
Be introduced to intuit’s design thinking methodology that is essential to
DARE TO PREPARE TEEN DRIVER WORKSHOP developing innovative solutions that get to the heart of customer problems.
11:00 - 11:30 – AAA OF TEXAS/NEW MEXICO In this lab, students will learn about design thinking, and put these skills to
practice through interactive activities.
Teens will learn about the dangers of risky driving, with special emphasis on HEATHER NEMETH, Partner Manager, Financial Institutions, INTUIT
avoiding distracted, impaired and drowsy driving – all common risks among
teen drivers. DEEPSHIKHA GANJOO, Process Excellence Leader, INTUIT
KARA THORP, Public Affairs Specialist, AAA TEXAS/NEW MEXICO
LEARNING LABS
OPPORTUNITIES WITH WHATABURGER
11:40 - 12:10 WHATABURGER CAN BE FOUND IN
The brilliance of Orange, our signature color, shines through each and every
Whataburger family member. Orange means we take PRIDE in our work, we
take CARE of each other, and we absolutely LOVE serving our customers.
ROOM 108
Come and learn about the myths of working in Quick Service and who we are.
MEGAN LESTER, Talent Acquisition Manager, WHATABURGER RESTAURANTS
CONNECT WITH @texasdeca
facebook.com/txdeca
ON SOCIAL MEDIA @texasdeca
#TXSCDC
CONNECT WITH @texasdeca
facebook.com/txdeca
ON SOCIAL MEDIA @texasdeca
@texasdeca
facebook.com/txdeca
13
@texasdecaTHANK YOU TO THE
TEXAS DECA SPONSORS
DIAMOND LEVEL SPONSOR GOLD LEVEL SPONSOR
SILVER LEVEL SPONSOR
BRONZE LEVEL SPONSOR
COLLEGE LEVEL SPONSOR
#TXSCDC
14OFFICIAL
DRESS CODE
OFFICIAL DRESS CODE CASUAL ATTIRE
When appearing on stage, as a voting delegate, or in Casual attire should follow school dress code. Jeans
front of a judge, Texas DECA’s Official Dress Code is are acceptable. No strapless, backless or spaghetti
required. straps. Appropriate shoes must be worn.
TEXAS DECA OFFICIAL DRESS CODE TEXAS DECA INFRACTIONS POLICY
Females must wear dress slacks, skirts or dresses Policy and Procedure 4.10 states Minor infractions,
that are below the knees with dress shoes. An official such as not following the recommended conference
DECA blazer or blazer must be worn with both. An dress code, will be addressed by the Board of Director
ascot or scarf must be worn with collard shirts. that is in charge of the event or activity in which the
student is participating in accordance with generally
accepted conference procedures as set forth by the
Males must be in a suit, official DECA blazer or sport
Executive Director.
coat with dress slacks, collared dress shirt, necktie,
dress shoes and dress socks.
BUSINESS CASUAL
For gentlemen, it means a collared shirt and dress
slacks/khakis. For ladies, it includes slacks or skirt
and a dress polo or button-down blouse. No baseball
caps/fashionable headwear, sweats/athletic gear,
jeans, carpenter pants, shorts, excessively tight/
revealing clothing, or flip-flops may be worn.
WHAT TO WEAR FOR EACH SESSION OR EVENT
OPENING SESSION ELECTION SESSION AND BUSINESS MEETING
All members attending the Opening Session are Voting delegates are required to be in Texas DECA’s
recommended to follow Texas DECA’s Official Dress Official Dress Code. Business casual is recommended
Code. Students receiving an award or recognition for all other attendees. School-appropriate casual
on stage are required to be in Texas DECA’s Official attire is acceptable. No strapless, backless or spaghetti
Dress Code. The minimum attire expectation for all straps.
attendees is business casual.
ENTERTAINMENT - Andy Buckley, Comedian
EXHIBIT AREA School-appropriate casual attire is acceptable. No
The exhibit area will be open on Thursday, February strapless, backless or spaghetti straps.
#TXSCDC
20th and Friday, February 21st. Times can be found
on Page 10 of the Conference Program. The minimum
attire expectation for all attendees is business casual. GRAND AWARDS SESSION
All members are required to be in Texas DECA’s
Official Dress Code. If you are out of dress code, you
COMPETITIVE EVENT AREA
will not be allowed on stage to accept your award.
All members are required to be in Texas DECA’s
Official Dress Code.
15BLAZER WITH COLLARED DRESS SHIRT &
APPROPRIATE NECKWEAR OR DRESS BLOUSE
OR BUSINESS DRESS
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ALL SKIRTS &
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DRESS SHOES &
#TXSCDC
DRESS SOCKS (FOR MEN)
MUST BE WORN
BOAT SHOES ARE
UNACCEPTABLE
FOOTWEAR
16COMPETITIVE
EVENT DIRECTORS
INDIVIDUAL SERIES EVENTS
Accounting Applications......................................................................................... Julie Lowe, The Woodlands College Park HS
Apparel & Accessories Marketing................................................................. Kendra Meyers, The Woodlands HS
Automotive Services Marketing.................................................................... Patricia Holloway, Klein HS
Business Finance................................................................................................. Candice Collins, Magnolia West HS
Business Services Marketing........................................................................... Bethany Meine, Caney Creek HS
Entrepreneurship................................................................................................. Katie Koshkin, JJ Pearce HS
Food Marketing.................................................................................................... Becky Palmer, WT White HS
Hotel & Lodging Management....................................................................... Lee Geffert, Richardson HS
Human Resources Management.................................................................... Chris Fleming, Lakeview Centennial
Marketing Communications............................................................................ Dori Brown, Dr. Gene Burton College & Career Academy
Quick Serve Restaurant Management........................................................ Rochelle McMillon, Poteet High School
Restaurant and Food Service Management............................................. Denise Chavez, Sachse HS
Retail Merchandising......................................................................................... Kristin Petrunin, New Tech High @ Coppell
Sports & Entertainment Marketing............................................................... Lisa Gibbs, Ballinger HS
Personal Financial Literacy............................................................................. Eric Oliver, Round Rock HS
TEAM DECISION MAKING EVENTS
Business Law and Ethics Team Decision Making........................................... Casey Crow, Ben Barber Innovation Academy
Buying & Merchandising Team Decision Making........................................... Kendra Day, Marcus HS
Entrepreneurship Team Decision Making......................................................... Samantha Spears, Plano Senior HS
Financial Services Team Decision Making........................................................ Tammy Wright, Shannon Learning Center
Hospitality Services Team Decision Making.................................................... Rodger Hutley, Little Elm HS
Marketing Management Team Decision Making............................................. Craig Drenowatz, Wakeland HS
Sports & Entertainment Marketing Team Decision Making....................... Jessica Brown, Flower Mound HS
Travel & Tourism Team Decision Making........................................................... Jacqueline Hollowell, Heritage HS
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
Principles of Business Management and Administration........................... Jill Oates, Lake Travis HS
Principles of Finance................................................................................................ Michael Lemonds, Dripping Springs HS
Principles of Hospitality........................................................................................... Kimberly Stapleton, Cedar Park HS
Principles of Marketing............................................................................................ Charlotte Heinze, Copperas Cove HS
PROFESSIONAL SELLING AND CONSULTING EVENTS
Professional Selling................................................................................................... Michelle Moore, Ronald Reagan HS
Hospitality & Tourism Professional Selling....................................................... Leslie Weil, Smithson Valley HS
Financial Consulting.................................................................................................. Leslie Weil, Smithson Valley HS
ENTREPRENEURSHIP EVENTS
Business Growth Plan............................................................................................... Michelle Moore, Ronald Reagan HS
Innovation Plan........................................................................................................... Kim Rush, Deer Park HS
Franchise Business Plan.......................................................................................... Tim Boyd, Pasadena Memorial HS
Start-Up Business Plan............................................................................................ Heather Jefferson, Clear Lake HS
International Business Plan.................................................................................... Gregg Eppes, Clements HS
Independent Business Plan.................................................................................... Lauren Jeffcoat, Clear Falls HS
BUSINESS OPERATIONS RESEARCH EVENTS
Business Services Operations Research........................................................... Mindy Quiroz, Los Fresnos HS
Buying and Merchandising Operations Research.......................................... Sheila Lozano, Veterans Memorial HS
Financial Services Operations Research........................................................... Victor Barrera, Port Isabel HS
#TXSCDC
Hospitality & Tourism Operations Research.................................................... Yolanda Martinez, Weslaco HS
Sports & Entertainment Marketing Operations Research.......................... Sheryl Walker, Graham HS
INTEGRATED MARKETING CAMPAIGN EVENTS The F
Integrated Marketing Campaign - Event........................................................... Karen Watassek, William B. Travis HS
Integrated Marketing Campaign - Product...................................................... Rick Stepp, Ridge Point HS
Integrated Marketing Campaign - Service....................................................... Sharon Fleischauer, John Foster Dulles HS
Th
PROJECT MANAGEMENT EVENTS
Project Management Business Solutions.......................................................... Leah Wayne, Parkland HS Follow
Project Management Career Development...................................................... Marisela Willets, Bel Air HS on Social
Project Management Community Awareness................................................. Pam Hamilton, Texas HS
17
on
Project Management Community Giving.......................................................... Rebecca Smith, Mabank HS
Project Management Financial Literacy............................................................ Marisela Willets, Bel Air HS
Project Management Sales Project..................................................................... Leah Wayne, Parkland HSTeach real-world skills for a prosperous future
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©2018. Paid for by the United States Army. All rights reserved.FROM TEXAS DECA,
THANK YOU!
Conferences like the Texas DECA State Career Development Conference require the efforts and collaboration of all
involved. The Event Directors, Assistants, office staff and DECA staff make this conference possible. The services
rendered throughout the year and through this conference are truly appreciated.
TEXAS DECA BOARD ALAN VONGPHOUTHONG
OF DIRECTORS Tabulations Staff
JOSH SHANKLE KELSEY KOESTER
Executive Director Conference Staff
JOHNNIE HUBBARD, III ALEX LOUDEN
Assistant Director Conference Staff
VANESSA DRY MAGGIE MADDEN
State Officer Coordinator Conference Staff
CARA GOOCH FEDERICO URUENA
Conference Staff Coordinator Conference Staff
JENNIFER URBANEK NICOLE WILLIS
Competitive Events Coordinator Conference Staff
MARY CHANDLER STATE OFFICER ALUMNI
Competitive Events Coordinator
EVENT DIRECTORS
CULLEN MADDEN AND ASSISTANTS
Competitive Events Coordinator
VOLUNTEERS
MELISSA CAVAZOS
Tabulations Staff COMPETITIVE EVENT JUDGES
PHYLECIA FARRELL CHARTER ASSOCIATION
Tabulations Staff ADVISORS
ALUMNI & FRIENDS RECOGNITION
LEAVE YOUR LEGACY
DIAMOND LEVEL $1,000+ STATE LEVEL $500 - $999
JOSH SHANKLE HOLLY NORRIS
#TXSCDC
CHAPTER LEVEL $100 - $249
ROGER MAY MILENA RAMEY
KELLY McCURRY JOEL RODRIGUEZ
19
Donate to Texas DECA through www.texasdeca.org/donateInterested in starting your career
Interested in starting your career
instead of just getting another job?
instead of just getting another job?
At Whataburger:
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TEXT ‘FAMILY’ TO 44790, OR
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20BE SURE TO
STOP BY
FEBRUARY 20 FROM 5 PM - 8 PM
FEBRUARY 21 FROM 8 AM - 4 PM
CAN YOU TELL THE DIFFERENCE?
A B
#TXSCDC
The consequences of using a smartphone while driving are the same as
drinking and driving – both can result in crashes, injuries and deaths.
Put down your phone. Lives depend on it.
AAA.com/DontDriveDistracted
Don’t drive intoxicated.
Tell us why you #DontDriveIntexticated
Don’t drive intexticated.
21
A sobering message from AAA
Copyright © Auto Club Services, LLC. All Rights Reserved.
A: INTEXICATED B:INTOXICATEDTEXAS DECA
GRAND AWARDS SESSION
GRAND AWARDS SESSION Marketing Management Team Decision
Making MTDM
Officer Farewells
Sports and Entertainment Marketing Team
Announcement of 2020-2021 State Officers Decision Making STDM
Board of Directors Recognitions Travel and Tourism Team Decision Making TTDM
District of the Year
Scholarship Recipients PROFESSIONAL SELLING
AND CONSULTING EVENTS
PRINCIPLES OF BUSINESS Financial Consulting FCE
ADMINISTRATION EVENTS Hospitality and Tourism Professional
Principles of Business Management Selling HTPS
and Administration PBM Professional Selling PSE
Principles of Finance PFN
Principles of Hospitality and Tourism PHT INTEGRATED MARKETING
Principles of Marketing PMK CAMPAIGN EVENTS
Integrated Marketing Campaign - Event IMCE
INDIVIDUAL SERIES EVENTS Integrated Marketing Campaign - Product IMCP
Accounting Applications Series ACT
Integrated Marketing Campaign - Service IMCS
Apparel and Accessories Marketing Series AAM
Sponsored by Men’s Wearhouse
Automotive Services Marketing Series ASM
PROJECT MANAGEMENT EVENTS
Project Management Business Solutions PMBS
Business Finance Series BFS
Sponsored by GM Financial Project Management Career Development PMCD
Business Services Marketing Series BSM Project Management Community Awareness PMCA
Sponsored by Intuit
Entrepreneurship Series ENT
Project Management Community Giving PMCG
Food Marketing Series FMS
Project Management Financial Literacy PMFL
Hotel and Lodging Management Series HLM
Project Management Sales Project PMSP
Human Resources Management Series HRM Sponsored by Intuit
Marketing Communications Series MCS
Quick Serve Restaurant Management BUSINESS OPERATIONS
Series QSRM RESEARCH EVENTS
Sponsored by Whataburger Restaurants, LLC Business Services Operations Research BOR
Restaurant and Food Service Management Buying and Merchandising Operations
Series RFSM Research BMOR
Sponsored by Raising Cane’s
Retail Merchandising Series RMS Finance Operations Research FOR
Sports and Entertainment Marketing Series SEM Hospitality and Tourism Operations
Research HTOR
PERSONAL FINANCIAL Sports and Entertainment Marketing Operations
Research SEOR
LITERACY EVENT
Personal Financial Literacy PFL
ENTREPRENEURSHIP EVENTS
TEAM DECISION MAKING EVENTS Innovation Plan EIP
Business Law and Ethics Team Decision Start-Up Business Plan ESB
Making BLTDM Sponsored by Raising Cane’s
Buying and Merchandising Team Decision Independent Business Plan EIB
Making BTDM International Business Plan IBP
Entrepreneurship Team Decision Making ETDM Business Growth Plan EBG
Financial Services Team Decision Making FTDM Franchise Business Plan EFB
#TXSCDC
Sponsored by Pinnacle Bank
Hospitality Services Team Decision CLOSE
Making HTDM
ICDC MEETING
DELEGATES ADVANCING TO INTERNATIONAL CDC
Participant/Event Participant/Event
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