Career Services Detailed Assessment Report - University of West Alabama

 
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Career Services
                                Detailed Assessment Report
                                            2016-2017

Mission / Purpose
The UWA Office of Career Services strives to provide guidance and resources to students and alumni
to support their career development and attainment of career-related goals. Career Services will
provide information and resources to help students engage in self-awareness, career exploration and
job search preparation. The office seeks continuing partnerships with faculty and staff to enhance
opportunities to educate students on the career development process. Career Services also seeks to
maintain partnerships with employers and develop partnerships with new employers seeking to hire
college students and graduates and to aid in connecting students and employers.

I. Goals and Outcomes/Objectives, with Any Related Measures, Targets,
   Findings, and Action Plans
  A. Goal: Address the educational, social, and cultural needs of the overall student body.
     Address the major educational, social, and cultural needs of the overall student body.

     1. Objective: Provide information about career planning to students
        Students will receive information about career planning (self-assessment, interest and
        occupational identification, experiential education, and career planning resources).

        a. Measure: Speak to classes containing freshmen
           Career Services staff will speak to classes containing freshmen to provide them with
           career planning information and resources. A count of the number of classes and a copy
           of the Career Services calendar will provide evidence for this measure.

           1. Achievement Target:
              Will speak to or provide direct information on Career Services recommended for
              freshmen to a minimum of 18 classes.

           2. Findings (2016-2017) - Target: Met
              Career Services staff provided career information ranging from resume preparation,
              interviewing and services offered to students including assessments, resume critiques,
              employer events, workshops, registration with Career Services and more to 20 classes
              containing freshmen. Classes included UWA 101, Speech and Career Exploration.

        b. Measure: Students will take Career Assessments
           Students will take Career Assessments including the Strong Interest Inventory, Ability
           Explorer and other informative assessments deemed helpful to students seeking help with
           career decision-making. (Interpretive report provided through Counseling/Coaching
           sessions and Career Exploration classes) to learn about occupations best suited for them
           based on their interests. SkillsOne Administrative website for (The Strong), inventory of
           other paper assessments and Career Services calendar with appointment listings will
           provide evidence for this measure.

           1. Achievement Target:
              A minimum of fifty students will complete career assessments/interpretations during
              the academic year.

           2. Findings (2016-2017) - Target: Met

                                                                                       Page 1 of 8
Office had a significantly higher number than expected since staff worked with
      Business, Education and Biology classes using the following assessments: Strong,
      MBTI and Keirsey Temperament Sorter. 183 students completed assessments and
      received interpretation of results from Career Services staff.

c. Measure: Career Services Workshops
   Offer and provide workshops or group sessions on topics related to career planning and
   the job search including resume writing, interviewing, dressing for success, soft skills and
   dining etiquette. Career Services calendar and quarterly reports provides evidence of this
   measure. With C2C funding, will specifically offer a Boot Camp for Seniors during
   Spring semester.

   1. Achievement Target:
      Will provide 10 or more workshops/group presentations covering topics such as
      resume writing, interviewing, dressing for success, dining etiquette (if funding is
      available) and possible other topics related to career development and planning to
      students. With C2C funding, will provide a Boot Camp for Seniors utilizing employers
      to help students with soft skill identification and awareness, job search preparation and
      opportunities.

   2. Findings (2016-2017) - Target: Met
      Career Services provided a total of 38 workshops/group presentations covering all the
      topics listed and other topics including Medical School Admissions with guests from
      ACOM, What to Do With Your Major and Skills Needed for Employment Success.

d. Measure: Connect students with graduation/professional schools
   UWA will continue to participate in the Alabama Connection Statewide Graduate &
   Professional School Fair during the fall by advertising and encouraging students to attend.
   Career Services will also work with selected colleges to encourage graduate programs
   participate in events and the Career Expo will include a limited number of graduate and
   professional programs.

   1. Achievement Target:
      Provide students with information on The Alabama Connection which takes place
      during first full week of October (Monday - Wednesday) and specifically encourage
      students planning to attend graduate/professional school to attend the event on
      Tuesday, 10/4 at Stillman College. Also, the Career Services director will continue to
      serve as Database Manager for the AL Connection team. Career Services will also
      invite some graduate/professional programs to campus during the Career Expo and
      will continue to assist in bringing graduate/professional schools to the NSM
      Undergraduate Research Symposium and COB Accounting & Finance Day as long as
      these colleges desire this assistance.

   2. Findings (2016-2017) - Target: Met
      Office provided students with information on the Alabama Connection, but are only
      aware that one student from UWA attended. Fortunately, this event will take place on
      the UWA Campus during Fall 2017. Through three events, Career Services brought 12
      graduate programs to campus (through Career Expo, Hire A Tiger Boot Camp and
      Accounting & Finance Day) along with 2 Professional CPA organizations.

e. Measure: Social Media
   Continue to promote Facebook page to students and to post information and opportunities
   through the Career Services Facebook page and use Twitter to share job search tips and
   job openings.

                                                                                Page 2 of 8
1. Achievement Target:
      Will post weekly to keep students and alumni informed of events and job openings.

   2. Findings (2016-2017) - Target: Met
      Since hiring the Employer Relations Specialist, Career Services has not only a
      Facebook page, but also Twitter and Instagram. We have posted weekly in these social
      media sites to inform students and alumni of job openings and career services events.
      We also printed post cards with our social media and registration sites listed and
      handed out at events. Through the CPI grant, we plan to hire an Integrated Marketing
      Communications student part time (Fall 2017) to help with promoting our sites more
      to students and will keep this position as long as grant funds are available.

f. Measure: Provide intensive assistance to freshmen
   C2C Project (grant funded): Select a diverse group of freshmen for an intensive career
   coaching/learning program requiring their commitment throughout the fall and spring
   semesters. A checklist of activities and record of each student’s participation will be
   maintained to measure effectiveness. Other students who show interest in this program
   will also be able to participate without expectations and incentives provided to the
   "group" participants. The C2C Project is a career pathways initiative through the UNCF
   funded by a Lily Endowment to help more students to better develop their career paths
   during college leading them to be more career ready upon graduation thus leading to a
   higher percentage of students getting jobs in their fields of study. We will apply for an
   Implementation Grant, which if awarded, we will be notified in November 2016 and
   awarded in February 2017.

   1. Achievement Target:
      Will solicit freshmen from UWA 101 classes to apply for this C2C Project program
      and will select 30 students based on applications while seeking a diverse group by
      major, race and gender. The activities of this program will continue through the Spring
      2017 as long as the C2C Implementation Grant is funded.

   2. Findings (2016-2017) - Target: Met
      After consulting with the Career Pathways Initiative Team who oversees the funding
      for the C2C Project, office learned that staff could not select a cohort of students as
      part of the C2C project. Instead, staff must provide services that any student can gain
      from or participate in. Staff initially saw this as an experimental program that we could
      use on a larger scale going forward, but plans changed after consulting with the CPI
      team.

   3. Action Plan:
      Increase freshman career awareness
      Career Services helped to develop career planning student learning outcomes and
      assignments for Freshman Seminar classes to ensure more freshman are aware of the
      need for career planning throughout college. Career Services staff will be available to
      advise UWA 101 instructors in this area as needed.
      Established in Cycle: 2016-2017
      Implementation Status: In-Progress
      Priority: High
      Relationships (Measure | Outcome/Objective):
      Measure: Provide intensive assistance to freshmen | Outcome/Objective: Provide
      information about career planning to students
      Implementation Description: UWA 101 will incorporate the career planning
      activities beginning Fall 2017 and CS Staff will help to advise as needed. This activity
      and outcomes will be reported in C2C reports.
      Responsible Person/Group: Career Services is responsible for providing

                                                                                Page 3 of 8
information and advice to UWA 101 instructors and the C2C Executive Director for
        Academic Innovation and Workforce Development. UWA

2. Objective: Employment opportunities enhanced
   Student learning of employers and employment opportunities will be enhanced

  a. Measure: Employers will recruit on campus
     Employers will participate in on-campus recruiting. Career Services will actively
     maintain relationships with employers and organizations that support employers in the
     UWA region (e.g. Chambers of Commerce) to encourage ongoing and new recruiting
     activities on campus.

     1. Achievement Target:
        Eighty employers and ten graduate schools will register to participate in on-campus
        recruiting activities.

     2. Findings (2016-2017) - Target: Met
        Career Services recruiting events yielded 99 employers registering to participate and
        12 graduate schools registering to participate to interact directly with students.

  b. Measure: Increase student registrations and resume post
     Increase the number of students registering with UWA Career Services at
     www.collegecentral.com/uwa enabling Career Services or some of the Employers in the
     system to contact them. Also, increase the number of students who post a resume and/or
     portfolio. The job board is available at our site also. Evidence for student numbers will be
     available through the online system and Career Services quarterly reports.

     1. Achievement Target:
        300 students will register with Career Services online system during the academic year
        and 100 will post resumes and/or portfolios.

     2. Findings (2016-2017) - Target: Partially Met
        This year, office had 234 students register with Career Services, which is an increase
        over last year and 45 students posted resumes of which 23 were approved by staff and
        1 portfolio was posted.

     3. Action Plan:
        Increase student registrations
        Career Services staff are evaluating a new registration and office management system
        to offer more incentives for students to register with Career Services and to help them
        manage their own career activities. Also, the current system allows staff to review and
        approve resumes prior to making them available to employers in the system, but we
        cannot critique and send the critique to students in the system. We can provide a short
        amount of feedback in an existing message. As a result, we send students 2 emails
        including the critique. Many students who initially post a resume do not make the
        corrections and re-post it. We are, however, critiquing significantly more resumes than
        this shows but via email instead of through our registration system. As far as
        increasing registrations, we have hired a part time Integrated Marketing
        Communications student with CPI grant funds to help with Career Services
        promotions including registering with Career Services. Even with our current system,
        we can investigate bulk uploads of students into the system.
        Established in Cycle: 2016-2017
        Implementation Status: Planned
        Priority: High
        Relationships (Measure | Outcome/Objective):

                                                                                  Page 4 of 8
Measure: Increase student registrations and resume post | Outcome/Objective:
              Employment opportunities enhanced
              Implementation Description: Increased promotions will begin in September 2017
              and extend through May 2018 Evaluation and potential purchase of new registration
              system will take place during this academic year
              Projected Completion Date: 06/28/2018
              Responsible Person/Group: Career Services Staff

        c. Measure: Resume advice
           Students will receive resume advice and/or critiques. CS Calendar

           1. Achievement Target:
              Two hundred students will receive resume advice and/or critiques.

           2. Findings (2016-2017) - Target: Met
              Career Services staff provided resume advice and/or critiques to 246 students.

II. Other Plans for Improvement
   A. Promote alternative methods of connecting employers to students
      Continue to learn about maximizing use of LinkedIn and other resources through webinars,
      conferences, professional journals & publications.
      Established in Cycle: 2011-2012
      Implementation Status: In-Progress
      Priority: High
      Implementation Description: Individual counseling and group presentations
      Projected Completion Date: 08/27/2014
      Responsible Person/Group: Career Services

   B. Encourage mentorships among alumni to assist students with careers
      Work with alumni office to identify potential alumni mentors to connect with students
      seeking career planning guidance.
      Established in Cycle: 2012-2013
      Implementation Status: In-Progress
      Priority: Medium
      Implementation Description: Explore alumni resources for mentor identification and
      contact mentors to connect students for information, job shadowing, and job search tips.
      Projected Completion Date: 06/29/2013
      Implementation Notes:
      5/16/2017 The software used for the First Destination Surveys that Career Services conducts
      of graduating students allows the development of a database of respondents. This database
      will contain employment and/or graduate school information of the graduates to help with the
      development of a mentoring program in the future.

   C. Hire Employer Relations Representative (full time)
      The Employer Relations Representative will help Career Services to better develop
      relationships with employers in our state, region and nation and to identify hiring
      opportunities for students and alumni. The ER Representative will primarily identify
      internship and entry level opportunities for students and will encourage employers to post
      more job openings and to recruit on campus. The office is seeing an increase in requests for
      internships among international students adding to the necessity for an ER Representative.
      Established in Cycle: 2012-2013
      Implementation Status: Finished
      Priority: High

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Implementation Description: Hire a professional with a Bachelor's degree in Business or
    related area. Must possess evidence of excellent communication, interpersonal, computer (use
    of Excel) skills and initiative. Experience in Career Services, Human Resources or College
    Recruiting preferred.
    Projected Completion Date: 04/29/2015
    Responsible Person/Group: Tammy White/Career Services
    Additional Resources Requested: Annual Salary of $45,000 plus benefits package of
    $17,100; Additional travel and professional membership costs of $1,500
    Budget Amount Requested: $0.00 (recurring)
    Implementation Notes:
    5/22/2017 Allie Ellis Mills was hired in this position with Career Pathway Initiative
    "Implementation grant" funds through May 2022.

D. Plan a job search workshop
   Offer a Job Search Workshop to target graduating students. The workshop will cover
   interview tips, resume writing and the job search. Incorporate employability training into this
   workshop that will be offered during the 2015-16 academic year.
   Established in Cycle: 2014-2015
   Implementation Status: In-Progress
   Priority: Medium
   Implementation Description: Plan and advertise workshop

E. Increase employer contacts and on-campus recruitment
   This is contingent on hiring an Employer Relations Manager. Increase the number of
   employers coming to campus by 30% during the first full year of their employment and the
   number of job postings by 50%. This accomplishment would generate more recruiting
   opportunities, interviews and expected hires among upcoming and recent graduates.
   Established in Cycle: 2015-2016
   Implementation Status: In-Progress
   Priority: High
   Implementation Description: Employer Relations Manager will contact employers via
   telephone, at professional meetings and by scheduling appointments and visiting with
   employers.
   Projected Completion Date: 01/26/2016
   Responsible Person/Group: Career Services
   Additional Resources Requested: Initially the amount requested for hiring the ERM will
   suffice

F. Increase freshman career awareness
   Career Services helped to develop career planning student learning outcomes and assignments
   for Freshman Seminar classes to ensure more freshman are aware of the need for career
   planning throughout college. Career Services staff will be available to advise UWA 101
   instructors in this area as needed.
   Established in Cycle: 2016-2017
   Implementation Status: In-Progress
   Priority: High
   Relationships (Measure | Outcome/Objective):
   Measure: Provide intensive assistance to freshmen | Outcome/Objective: Provide
   information about career planning to students
   Implementation Description: UWA 101 will incorporate the career planning activities
   beginning Fall 2017 and CS Staff will help to advise as needed. This activity and outcomes
   will be reported in C2C reports.
   Responsible Person/Group: Career Services is responsible for providing information and
   advice to UWA 101 instructors and the C2C Executive Director for Academic Innovation and
   Workforce Development. UWA

                                                                                    Page 6 of 8
G. Increase student registrations
      Career Services staff are evaluating a new registration and office management system to offer
      more incentives for students to register with Career Services and to help them manage their
      own career activities. Also, the current system allows staff to review and approve resumes
      prior to making them available to employers in the system, but office cannot critique and send
      the critique to students in the system. Staff can provide a short amount of feedback in an
      existing message. As a result, staff sends students 2 emails including the critique. Many
      students who initially post a resume do not make the corrections and re-post it. Staff is,
      however, critiquing significantly more resumes than this shows but via email instead of
      through the registration system. As far as increasing registrations, staff has hired a part time
      Integrated Marketing Communications student with CPI grant funds to help with Career
      Services promotions including registering with Career Services. Even with the current system,
      staff can investigate bulk uploads of students into the system.
      Established in Cycle: 2016-2017
      Implementation Status: Planned
      Priority: High
      Relationships (Measure | Outcome/Objective):
      Measure: Increase student registrations and resume post | Outcome/Objective: Employment
      opportunities enhanced
      Implementation Description: Increased promotions will begin in September 2017 and
      extend through May 2018. Evaluation and potential purchase of new registration system will
      take place during this academic year.
      Projected Completion Date: 06/28/2018
      Responsible Person/Group: Career Services Staff

III. Analysis Questions and Analysis Answers
    A. What specific strengths did your assessments show? (Strengths)
       1. Career Services was successful in increasing the number of events that connected UWA
       students to employers, and the office had more employers on campus. These events were the
       Career Expo, Education Interview Day, Accounting & Finance Day, Hire A Tiger Boot
       Camp, 2 Birmingham Business Alliance Events, and individual recruiting sessions. In some
       of these events, students also had an opportunity to learn from employer panels, participate in
       practice interviews with employers and participate in a competitive presentation process that
       was judged by employers. 2. An increase in students completing interest and/or personality
       assessments occurred partially as a result of faculty incorporating this career development
       activity into the class room. Career staff worked with faculty from Colleges of Business &
       Technology, Natural Sciences and Mathematics and Education to administer assessments and
       provide interpretive sessions. Fortunately, the CPI Planning Grant helped us to purchase
       assessments to meet the demand this year.

    B. What specific weaknesses or challenges did your assessments show? (Weaknesses)
       Students are participating in Career Services events and services, including resume critiques,
       workshops, recruiting events, mock interviews, individual counseling sessions; however, we
       are missing getting students to register in our online system, post the resumes we critiqued
       and use our job board. We have many jobs posted on the job board, but do not have many
       students viewing the jobs. Marketing this service of our office and its benefits needs to
       improve.

    C. What plans were implemented?
       1. Staff spoke to more classes containing freshmen than projected. 2. Office increased the
       number of employers by 19 over the projection for the year and brought in 12
       graduate/professional schools. Both of these activities helps students with the next step after

                                                                                         Page 7 of 8
the Bachelor's degree. 3. Office had 3 times as many students complete career assessments
      than projected. 4. Office saw approximately 25% increase in projections of students receiving
      resume critiques. 5. Office held more than 3 times the number of workshops projected and
      worked with students throughout the university.

   D. What plans were not implemented?
      Staff did not reach the goal on the number of student registrations, but office did see an
      increase over last year.

   E. How will assessment results be used for continuous improvement?
      Staff will continue to build on the strengths and work to improve upon the weaknesses while
      also determining possible new measurements of success and tools to maximize the mission of
      Career Services on campus.

IV. Annual Report Section Responses
   A. Key Achievements
      1. The university received a $1.25 million grant to implement a Career Pathways Initiative on
      campus. Through the grant, Career Services hired a Full Time Employer Relations Director to
      help with increased recruiting opportunities, workshops, surveys and other office activities. A
      part-time Research Assistant was also hired to increase job board listings, research industries,
      update databases and assist with the First Destination Survey. 2. The grant also has provided
      funds to purchase Qualtrics Software (a university-wide license) to help with conducting the
      First Destination (Graduation) Survey (FDS). With the increased staffing, Career Services is
      managing the survey (which also includes a follow-up survey to each class) and use of social
      media. The results will be reported to the National Association of Colleges & Employers
      (NACE) as part of their National FDS which is reported to policy makers. The Final Report
      for each graduating class at UWA will be provided to administration as well.

   B. Staff Achievements
      1. Tammy White co-wrote the Career Pathways Initiative Grant, which the university was
      awarded. From May 2016 - May 2022, the university will receive $1.3 million dollars to help
      students better succeed in obtaining employment and will better help the university to track
      graduates and stay informed of post-graduation data. 2. Allie Mills was voted as College
      Board Member for the Alabama Association of Colleges and Employers (AACE) for the
      2017-18 year and will oversee membership of the organization. 3. Career Services developed
      and hosted our first Boot Camp for Seniors during the spring and we submitted our Hire A
      Tiger Boot Camp program to AACE and received a 2017 Achievement Award. 4. Tammy
      White received a Do Something That Matters award through the Office of Sponsored
      Programs during the spring banquet.

   C. Public/Community Service
      1. Career Services staff helped the Division of Economic Development and Outreach (DEDO)
      with helping to prepare CNA students for the job search. Activities included providing
      resume advice, critiquing resumes and providing practice interviews. The office also helped
      advise DEDO on some of the activities for their summer Career Exploration Camp and
      provided a Career Readiness Workshop at the Housing Authority Office in Greene County
      during the fall. 2. Career Services staff assisted Upward Bound students during the summer
      by leading them through an Etiquette Dinner.

                                                                                        Page 8 of 8
Planning and Assessment Approval

Department or Division: Career Services
Chair or Director: Ms. Tammy White
Dean or Vice President: Ms. Tammy White
 ra.c:.c::aa

 Goals are broad statements describing what the unit wants to
 accomplish. Goals relate to both the unit's mission and the
 University's mission. The goal(s) is stated as the University goal(s) a
 unit is attempting to meet.
                                                                           NO

 Outcomes/Objectives
 Outcomes and objectives are statements that describe in some detail
 what the unit plans to accomplish. Outcomes/objectives are
 associated with all applicable goals, strategic plans, standards, and
 institutional priorities.
                                                                           NO

 Objectives are active-verb descriptions of specific points or tasks the
 unit will accomplish or reach. Outcomes are active-verb descriptions
 of a desired end result related to student learning and the unit's
 mission.
                                                                           NO

 Measures
 Measures are statements to judge success in achieving the stated
 outcome or objective. Measures contain information on the type of
 evidence and assessment tool that a unit will use to verify if stated
 outcome/objective has been met.
                                                                           NO

 Achievement Targets
 Achievement targets are the thresholds that the measures must meet
 for the unit to determine that it has been successful in meeting its
 specified outcomes/objectives. Achievement targets are measurable
 statements.
                                                                           NO
Findings
Findings are indications whether an outcome/objective was met or
not. Findings are put into the system under each achievement target.
Findings include an interpretation ofresults, possible uses of results,
reflection on problems encountered, indicated
improvements/changes and strengths or weakness.                           NO

Action Plans
Action plans are detailed plans created by the unit to meet an
outcome/objective that was only partially met or not met or to make
improvement to those outcomes/objectives that were met but still
need some strengthening. The plan includes a projected completion
date, implementation description, responsible person(s)/group,            NO
resources required, and budget amount (if applicable).

Action plans created in previous cycles have been updated with
implementation notes.
                                                                          YES

                                                                          NO

 Annual Report
The Annual Report section contains information on key
achievements, faculty and/or staff achievements, and
community/public.

                                                                          NO

                                                                          ~
 Analysis Report
 The unit has reflected on and created narratives for each of the
 following areas: specific strengths and progress made on
 outcomes/objectives, specific weaknesses or challenges, plans that
 were and were not implemented, and how assessment results will be
 used for continuous improvement.                                         NO

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