BSA STRATEGIC PLAN 2017 2019 - Bendigo Student Association
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BSA
STRATEGIC PLAN
2017 - 2019
BSA STRATEGIC PLAN
2017 - 2019
Bendigo Student Association Inc.
ABN: 52 625 346 529
CONTENTS
Dedicated to Making Student Life Better 03
Our Organisation | Valuing Board, Staff and Partners
Vision | Mission 04
Purpose | Guiding Principles 05
Priorities 06
Priority 1 - Advocate to Uphold the Rights of Students
Objective 1 - Build Awareness 07
Objective 2 - Increase Access to Advocacy Services
Objective 3 - Represent Students
Objective 4 - Build Knowledge of 08
University Policies & Procedures
Measurement of Priority One
Priority 2 - Represent Students with a Trusted, Informed 09
and Confident Voice
Objective 1 - Build Trust
Objective 2 - Maintain a Representative and Informed Voice 10
Objective 3 - Develop Policy Relating to Board Director
Responsibilities
Measurement of Priority Two 11
Priority 3 - Engage our Student Body with Valued Services
Objective 1 - Increase Awareness of BSA Services
Objective 2 - Increase Membership of the BSA 12
Measurement of Priority Three
Priority 4 - Create Opportunities 13
Objective 1 - Deliver a Diverse Range of Services for Students
Objective 2 - Increase Student Awareness and Participation 14
Objective 3 - Increase Student Satisfaction 15
Objective 4 - Create and Foster External Relationships
Measurement of Priority Four 16
Evaluation of Strategic Plan 16
1
#makingstudentlifebetter
2017 BSA BOARD
Bendigo Student Association Inc. Editing:
03 5444 7354 Brad Russell
bsa@bsabendigo.com.au Graphic Design:
bsabendigo.com.au Brad Russell
c/o La Trobe University Photography:
Edwards Road Liz Watkins (cover)
Flora Hill Richard Gibbs (this page)
PO Box 199 Printing:
Bendigo, VIC 3552 bARt ’n’ PRINt
2
DEDICATED TO MAKING STUDENT LIFE BETTER The Bendigo Student Association Inc. (BSA) is dedicated to making student life better at La Trobe University Bendigo. We endeavour to actively engage students, staff and other stakeholders in campus life through the delivery of support services. The BSA is committed to upholding our Constitution which embodies our values and objectives. This strategic plan will guide us in achieving our goals by focusing on five principles: the ability to be responsive, progressive, representative, fair and nurturing. OUR ORGANISATION The BSA is the peak body on the La Trobe University Bendigo campus providing non- academic and co-curricular services to students. Incorporated in 1988, the BSA is funded via self-generated income and from annual funding received from La Trobe University through the collection of the Student Services and Amenities Fee (SSAF). The BSA seeks to provide students with assistance and opportunities to develop a wide range of skills and experiences contributing to an enjoyable, inclusive, safe, and holistic university experience. At the BSA our priority is to make student life better and we achieve this by providing a diverse range of services on campus. Services include student advocacy, events and activities, support for clubs and societies, volunteering opportunities, short courses, health and wellbeing programs, discounted stationery, membership incentives and discounted food and beverage via our cafe. We provide facilities for student use such as a parent room, study and meeting rooms. We make available loan equipment to help students hold events, promote clubs or fundraise. We provide an independent representative voice for students on the Bendigo campus. VALUING BOARD, STAFF AND PARTNERS The positive impacts we seek to achieve for students rely on the strong relationships we nurture with our key stakeholders. We appreciate the high level of commitment from our Board of Directors, staff, local community partners and La Trobe University. We recognise the many benefits that come from working collaboratively with those wanting to align with our vision. BSA Stockroom 3
VISION
‘To Make Student Life Better’
MISSION
‘We provide students with a powerful and representative voice
by fostering an inclusive community to enrich their student
experience, enabling them to reach their full potential.’
4
PURPOSE
The Bendigo Student Association was established for the charitable purposes of
encouraging social, cultural, sporting, political and intellectual activities among students
enrolled at La Trobe University Bendigo and to provide premises and other amenities for the
following purposes:
1. The advancement of educational opportunities for all students enrolled at the La Trobe
University Bendigo campus
2. To conduct enterprises for the benefit of students enrolled at the La Trobe University
Bendigo campus
3. To foster a community spirit within the University
4. To represent students enrolled at the University in matters affecting their interests and
privileges, and to provide a recognised means of communication between students
enrolled at the University and the University itself
5. To establish and to foster relationships between the University community and the
wider regional community
GUIDING PRINCIPLES
Responsive
The BSA is committed to being accessible to students and creating positive change by
recognising and responding to student needs in a way that is effective, sustainable and
cooperative.
Progressive
The BSA values opportunities, critical thought and enterprise. We see students as thought
leaders who have the capacity to foster understanding and innovation in both a campus and
community context.
Representative
The BSA is an independent organisation that is committed to representing a diverse and
continuously changing student body.
Fair
The BSA recognises the importance of acting in a way that is consistently equitable, ethical,
inclusive and responsible in all of its dealings and activities.
Nurturing
The BSA is committed to providing support and facilitating student success. We see the
value in empowering students to become active and engaged citizens.
5
PRIORITIES
The focus of the Strategic Plan is to ensure that we:
1. Advocate to uphold the rights of students
2. Represent students with a trusted, informed and confident voice
3. Engage our study body with valued services
4. Create opportunities for our student body
PRIORITY Advocate to Uphold the Rights of Students
1
The BSA will advise students and advocate for them with integrity and
diligence where issues arise between them and the University. We will
inform and guide students in regards to the service and support available
to them by advocating for students’ rights and by being proactive
in identifying and resolving problems, whilst supporting students
throughout their university experience.
6
Objective 1 - Build Awareness
Step 1 Employ a diverse range of communication channels to inform students of services
available e.g. YouTube, posters, flyers, social media, screens.
Implementation Strategy: The BSA to develop a diverse marketing strategy.
Step 2 Simplify the terminology associated with ‘Advocacy’.
Implementation Strategy: The BSA to develop literature that clearly explains what
advocacy is e.g. “Did you know that the BSA can help you …..”
Step 3 Create 100% awareness for students and staff of advocacy services delivered by
the BSA.
Implementation Strategy: Responsibility of all BSA Staff and Board to promote
advocacy services within the BSA to students as per the marketing strategy.
Objective 2 - Increase Access to Advocacy Services
Step 1 Provide multiple access methods to engage advocacy support/advice.
Implementation Strategy: The BSA to implement an online booking system and
advertise this system to students. Drop in sessions to be promoted, e.g. ‘Advocate
now free’ and to also utilise the BSA website and Facebook page by creating an
FAQ for student advocacy matters, incorporating short videos.
Step 2 Enhance advocacy support via training peer support student advocates.
Implementation Strategy: The BSA to establish a student to student peer support
advocacy program to assist in meeting demand during periods such as show
cause, academic misconduct and unsatisfactory progress.
Objective 3 - Represent Students
Step 1 Ensure that students receive the best advocacy support available from the BSA.
Implementation Strategy: The BSA to provide training and support to staff and
student peer advocates as required. The BSA to collect data on student cases to
help guide and identify any gaps in knowledge.
Step 2 Nuture relationships between the BSA and other relevant bodies.
Implementation Strategy: The BSA to liaise and collaborate with University
policy makers, University Ombudsman, other LTU student advocates,
Student Wellbeing, Accommodation Services, external advocacy agencies and
any other organisations or individuals that may help in making advocacy more
effective for students.
7
Objective 4 - Build Knowledge of University Policies & Procedures
Step 1 Ensure that the BSA Advocates remain fully versed in all relevant University
policies, procedures and codes of conduct and that they take all action to remain
up-to-date with changes.
Implementation Strategy: The BSA to ensure they remain informed of any policy
and or procedural changes via the General Manager in consultation with the
University’s Senior Advisor of Policy and associated staff.
Step 2 Maintain and enhance relationships with the University, whilst remaining an
independent voice for students.
Implementation Strategy: The BSA Staff and Board of Directors to represent the
BSA and to uphold respectful relationships with the University.
Advocacy Issues by Type Measurement
of Priority One
10 1
The BSA via the Advocacy Officer and
9
General Manager shall collect data
on all cases for advocacy services and
support. Clear and concise case notes
8 using appropriate technologies will
2
help inform the demand, identify trends
and highlight any gaps. Analysis of
7 data will help determine changes or
6 advancements required to guide future
service provision.
3
5 Increased awareness will be monitored
4 and students will be surveyed as to
2016 Figures their knowledge and understanding of
advocacy via the SSAF survey and
Academic Misconduct Academic Progress any relevant BSA surveys.
1 Academic Misconduct 2 Academic Progress
Appeals Assessment
3 Appeals 4 Assessment
Complaint Course Planning
5 Complaint 6 Course Planning
Miscellaneous
Miscellaneous Remission ofofDebt
Remission Debt
7 8
Special Consideration
9 Special Consideration
Course/Uni Transfer
10 Course/Uni Transfer
8
PRIORITY Represent Students with a Trusted, Informed
2
and Confident Voice
The BSA will strive to be representative of all students. Who we are and
what we do must reflect the needs and aspirations of students. We will
raise the profile of students and keep their interests at the forefront of
what we do by proactively representing them to all stakeholders with a
trusted and confident voice.
Objective 1 - Build Trust
Step 1 The Board of Directors and Staff within the Association must strive to be
identifiable and approachable within the University community.
Implementation Strategy: The Board of Directors and staff to remain visible
around campus and make themselves readily available to students whilst ensuring
that we follow through with requests for help, information or action and also
feedback outcomes.
Step 2 Increase student awareness of Board Directors and BSA staff.
Implementation Strategy: Using current social media platforms e.g. screens and
website, highlight Board and staff profiles and increase their presence around the
University via face to face contact, listening posts and live streams.
9Objective 2 - Maintain a Representative and Informed Voice
Step 1 Promote the Board of Directors and staff’s positions within the University and to
highlight their duties as student representatives.
Implementation Strategy: By using effective and informative marketing
strategies, educate the student body as to our roles and responsibilities and how
we may support them whilst at university.
Step 2 Position the BSA as a primary stakeholder within the University.
Implementation Strategy: The General Manager and President with support of
the Board of Directors and staff to ensure that the BSA is not overlooked in any
matter that may have an adverse or negative implication/outcome for students.
Step 3 Identify student issues.
Implementation Strategy: Gather information about current student expectations
and needs via surveys, focus groups, advocacy trends and individual feedback.
Objective 3 - Develop Policy Relating to Board Director
Responsibilities
Step 1 Ensure that all Board of Directors are trained and mentored to uphold Association
and University policies and procedures, including codes of conduct where
applicable.
Implementation Strategy: The General Manager and President shall work
collaboratively with the Board of Directors to ensure that policy and procedure
compliance is adhered to. This will form part of annual training programs.
10Measurement of Priority Two
The Board of Directors and staff to continually monitor the level of knowledge and
awareness of the BSA within the student body. Increases in students requesting
representation either individually or as a group will indicate if this has been achieved either
formally via surveys or informally via increase in student cases presented to the BSA.
PRIORITY Engage our Student Body with Valued
3
Services
The BSA will provide a diverse range of services for the benefit of all
students. These services will be delivered in a fair and accessible way that
fosters a sense of community spirit and inclusion within the University. The
BSA will continually renew and improve these services to ensure that they
meet the needs and desires of students both now and in the future. New
services will be introduced in response to the needs of students as they are
identified.
Objective 1 - Increase Awareness of BSA Services
Step 1 Renew marketing strategies and channels of communication to meet student
needs and desires.
Implementation Strategy: The Marketing Department in consultation with General
Manager and President will incorporate the four p’s of marketing being Product, Place,
Price and Promotion to reach all students. Various methods of communication must be
adopted and not be limited to electronic marketing.
Step 2 Seek to involve students in service development and renewal processes.
Implementation Strategy: Via annual SSAF Survey, focus groups, listening posts
and various other forms of consultation, listen to student feedback and incorporate
possible changes identified to enhance the student experience.
Step 3 Recognise the diverse student body on the Bendigo campus and provide opportunities
to develop services specific to them.
Implementation Strategy: Conduct reviews of BSA services, research service gaps
and seek and obtain funding to address gaps.
11Objective 2 - Increase Membership of the BSA
Step 1 Promote the benefits to students of joining the BSA.
Implementation Strategy: Increase incentives to become a financial member of
the BSA by providing member only discounts, entry to events and subsidies via
commercial businesses. Create events, services and opportunities that offer
diversity and opportunities for students to engage socially in their student life.
Step 2 Raise awareness of BSA membership.
Implementation Strategy: Utilising different marketing strategies and continually
developing services to respond to member demand.
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Measurement of Priority Three
Monitor and record the number of students utilising services.
Attain a target for annual BSA membership of 25% of total Bendigo enrolments.
12PRIORITY Create Opportunities
4
The BSA will develop new initiatives that advance the educational,
professional and personal opportunities of students. We will cultivate
strategic relationships with a range of key organisations within the
wider community in a sustainable way, either by our own undertaking
or together with our strategic partners.
RSA
Objective 1 - Deliver a Diverse Range TRAINING
of Services for Students
Step 1 Evaluate current BSA services. Get your responsible serving of alcohol
(RSA) certificate right here on campus
Implementation Strategy: BSA to respond MONDAY
to feedback in regards to the current 21
AUGUST
6pm-10pm
Business Building Rm 226
La Trobe University, Bendigo
services offered and to look at opportunities
to address any identified shortfalls. BSA Member: $ 50
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relevant data.
Registraton and payment at the BSA Info Desk
13Objective 2 - Increase Student Awareness and Participation
Step 1 Renew marketing strategies to target an awareness campaign.
Implementation Strategy: BSA Marketing Department when looking at future
programs, will consider student feedback and liaise with others to create a strong
awareness campaign.
Step 2 Create channels of communication with students to heighten awareness about
what services the BSA offer.
Implementation Strategy: Utilise different marketing strategies to continually
develop services to respond to student demand.
Step 3 Ensure all opportunities are accessible for all students.
Implementation Strategy: BSA to deliver programs that would equally be of
benefit to all students, ensuring that they are accessible, achievable and realistic.
14Objective 3 - Increase Student Satisfaction
Step 1 Survey student participation and satisfaction regularly.
Implementation Strategy: In consultation with staff, regularly survey students
via the Board Listening Posts and general conversations and to monitor this
feedback, responding where necessary.
Step 2 Review all aspects of services and utilize student feedback to actively inform all
services designs and implementation to increase involvement.
Implementation Strategic: BSA Board and staff to continually update and modify
initiatives and programs after taking into account feedback gained.
Step 3 Plan events with current student cohort in mind.
Implementation Strategy: BSA to invite students to provide ideas of possible
events to enhance their student experience. This will allow students to have a
stronger sense of ownership and build a strong supportive culture within the
Association.
Objective 4 - Create and Foster External Relationships
Step 1 Maintain and build on key external relationships.
Implementation Strategy: BSA to ensure when working with the University and
wider community that we uphold a high level of professionalism and integrity
expected within the Association.
Step 2 Maintain and build on partnerships with external organisations providing new
services/programs for students.
Implementation Strategy: The BSA to identify external organisations that may be
of benefit and enhance student life.
Step 3 Increase community awareness of the BSA
Implementation Strategy: The BSA to have an active voice in the community and
to extend our actions beyond the University.
Step 4 Build recognition and brand awareness
Implementation Strategy: BSA to be active in university life and beyond
the campus community to foster strong working relationships
with other organisations.
15Measurement of Priority Four The Board of Directors and staff to continually create and foster relationships with students and community groups to guide the Association as to how best to support students at Bendigo. A focus will be to build on our reputation as a strong student representative body within the University and broader community. Evaluation of Strategic Plan The Board of Directors in consultation with the General Manager and BSA staff will review this strategic plan to ensure that the Association is tracking to achieve the objectives detailed herein. This evaluation will be conducted annually to ensure that the strategic intent remains aligned with its purpose and that the BSA responds accordingly to the changing and/or expanding needs of students on the Bendigo campus. As this is a three year strategic plan, the above mentioned and other stakeholders identified by the BSA will begin to prepare a draft plan for the next Strategic Plan 2020 – 2022 in mid-2019. 16
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